Citizens are buying TV sets (photo by reporter Gao Qian)
The public is buying a refrigerator (photo by reporter Gao Qian)
Editor’s Note: A few days ago, the Provincial Department of Commerce and other 19 departments jointly issued the "Implementation Plan for Promoting Trade-in of Consumer Goods in Henan Province", which will focus on the implementation of three major projects: trade-in of automobiles, trade-in of household appliances and "rejuvenation" of home improvement and kitchen and bathroom. As soon as this news came out, it was widely concerned by consumers. What are consumers’ expectations and concerns? What is the situation of the consumer market? The reporter interviewed this.
New kinetic energy-
Find a "home" for waste materials
In life, many people have seen such a scene in residential areas: old toilets, old furniture, waste household appliances, etc. are abandoned beside the trash can, waiting for someone to take them away. What should I do with these big household items? Is there a smooth recycling channel? Yesterday, the reporter started an interview.
The netizen had the experience of handling large household items. He told reporters that his old house needed to be renovated and he wanted to get rid of some old things. But because of the high floor and no elevator, things were bulky and heavy, and many masters who collected waste products were unwilling to pick them up. Selling these things not only won’t get money, but also requires paying a "disposal fee". "In the end, I had to bundle things that can still be used at home and can be sold with these items, and some people reluctantly agreed to clear them." This netizen is emotional.
With the continuous improvement of living standards, citizens’ demand for integrated upgrading of large household items is constantly increasing, and where to go for the eliminated large household items has become a difficult problem. "The public area in the hospital is limited. If these large items are discarded in the hospital, it will not only occupy the road, but also increase the burden on sanitation workers. I feel guilty in my heart, and I am afraid of causing conflicts in my neighborhood. I really hope that the relevant departments can provide a’ home’ for the eliminated household items. " The netizen said "the flag is victorious". "The electronic components in some household appliances will release harmful substances after aging and expiration, causing invisible harm to the human body." Ms. Shi, who is engaged in the environmental protection industry, said that she had done market research, and many residents did have the demand for recycling large household items.
The reporter learned that due to the lack of convenient recycling points, these eliminated large household items were either discarded at will or dismantled by some illegal dismantling points. An old man who walks the streets to recycle old household appliances told reporters that these old things are worthless, and washing machines, old computers, etc. are tens of dollars regardless of good or bad. Dealing with these things takes up space and time, and he takes them back and sells them in parts.
Previously, the relevant ministries and commissions of the state jointly issued the Notice on Encouraging Household Appliance Manufacturers to Carry out the Action of Responsibility System for Recycling Targets, and put forward a series of policies to encourage household appliance manufacturers to implement recycling. Nowadays, many home appliance manufacturers are carrying out "trade-in" activities, and some enterprises can even provide disassembly services for free.
For a long time, the recycling level of large household items is low, the management is not standardized, and the necessary recycling facilities are lacking. The "last mile" of recycling has never been opened. Recently, the Henan Provincial Department of Commerce and other 19 departments jointly issued the "Implementation Plan for Promoting Trade-in of Consumer Goods in Henan Province", which mentioned that the recycling network of household appliances should be upgraded, and the construction of recycling outlets, sorting centers, dismantling facilities and other projects should be supported to improve the efficiency of recycling, transit and distribution. The staff of an environmental protection enterprise in our city told the reporter that they have paid attention to this problem and are considering establishing a recycling channel and management system with some qualified enterprises to realize the reduction, harmlessness and resource disposal of large household items.
Automobile energy conversion-
Double subsidies are more favorable.
Automobile consumption is an important part of household consumption. At present, the automobile trade-in project has begun. What is the trend of the consumer market? What new weather has it presented? On May 11th, the reporter went to the automobile market in northern Henan for an interview.
There are used car trading places in the market, and more are new car sales stores. In a new car sales store at the entrance of the market, different styles of cars are parked. Duan Wenbin, the manager of the automobile sales and marketing department, is sorting out the automobile sales information. He said: "The new round of automobile trade-in has begun, which will definitely drive the automobile market consumption. We have prepared enough sources to meet the diversified needs of consumers as much as possible."
On May 7, the "Implementation Plan for Promoting Trade-in of Consumer Goods in Henan Province" jointly issued by the Provincial Department of Commerce and other 19 departments mentioned that from May 7 to the end of this year, individual consumers will be scrapped with fuel vehicles or new energy passenger vehicles with national emission standards of Grade III and below, and they will be subsidized by 10,000 yuan for purchasing new energy passenger vehicles; For individual consumers, the fuel vehicles with national emission standards of Grade III and below will be scrapped, and the fuel passenger cars with a displacement of less than 2.0 will be subsidized by 7,000 yuan. At the same time, cities and counties are encouraged to give subsidies to consumers who replace old cars with new ones, and the provincial finance will give appropriate awards; Encourage automobile production enterprises and sales enterprises to independently carry out second-hand car replacement subsidies and superimposed preferential profit-making activities.
"In fact, we have always had replacement subsidies for car buyers. Old cars are exchanged for new ones, cars of the same brand are subsidized by 5,000 yuan, and subsidies of different brands are 3,000 yuan. Consumers can enjoy subsidies as long as they provide transaction tickets." Duan Wenbin said that now, government departments also have subsidies, coupled with corporate concessions, consumers can save a lot by exchanging old ones for new ones.
What style of car is more popular with consumers? Duan Wenbin pointed to a small new energy passenger car and said, "It must be a new energy passenger car, especially this small one, which saves energy and is convenient to park in the urban area." Yan Dong, a staff member of an automobile sales department who specializes in selling new energy passenger cars, also told reporters: "It is precisely because of the good market prospects of new energy passenger cars that the manufacturers we sell cars changed from fuel vehicle production to new energy passenger car production last year. Moreover, adding intelligent technology and intelligent management, such as autonomous driving technology, to new energy passenger cars is very popular among young consumers. "
Cui Zhifeng, a consumer who has transferred to several car stores, is a "post-00" and is preparing to change to a new car. He said: "New energy vehicles are the first choice. I prefer to be intelligent and have a better driving experience. Let’s take a look around today and exchange our old car for a new one in a couple of days. "
How to apply for car trade-in subsidy? The reporter learned that consumers can enter the application through the website of the "National Automobile Circulation Information Management" system or the "Car Trade-in" applet.
Replacement of home appliances-
Merchants let the market get hot.
"Trade-in" is not a new term for the home appliance market. The difference is that more businesses have joined the trade-in activities this year. On May 11th, the reporter visited some appliance stores in our city.
The reporter saw that many merchants have advertised "trade-in", and almost all the home appliances in the store have billboards. In the corridors and aisles, the slogan of "trade-in" can be seen everywhere. A staff member told the reporter: "Many commodities can be’ trade-in’. This year, there are more commodities participating in the activities and the publicity is stronger. Generally speaking,’ trade-in’ can be deducted from 200 yuan to 300 yuan, and you can participate in activities regardless of the brand or quality. Some merchants don’t even take away the old machines, and then make profits for consumers. "
The reporter found that in addition to trade-in, merchants also launched other promotional activities, and some brands launched "group purchase coupons" benefits. After consumers receive coupons online, they can also purchase new products by superimposing in-store promotional activities; Some brands offer services such as "10-year warranty" and free cleaning; Some products focus on intelligence, and users can control them remotely by connecting their mobile phones. Nowadays, intelligent household appliances such as "washing machine+dryer", dishwasher and sweeping robot have entered more and more families. A salesperson told the reporter: "According to the needs of consumers, merchants will launch different products, some of which are economical and applicable, and some of which can meet the needs of high-quality life, but overall, green and energy-saving products sell best."
"Come in and have a look, this is our new TV set. Its biggest highlight is’ seamless adsorption’, separated design and stereo surround, and the picture and color are even less, which can meet the needs of family viewing. " The clerk said to the consumers who are buying TV sets, "The promotion activities during the May 1 ST period are still going on. As long as they really want to buy them, the price can be negotiated again." "Now many consumers value cost performance, and similar products with low price, good quality and high energy efficiency are more popular." A citizen who just bought a TV set told reporters.
So, which home appliances do consumers most want to join the trade-in activity? The reporter learned that some consumers hope that the trade-in activities of large household appliances such as refrigerators and washing machines should be implemented so that consumers can really get benefits. Another part of consumers said that the upgrading speed of large household appliances is slow, and it is more affordable for small household appliances to join the activities. "Before replacing the old electric baking pans at home, 50 yuan changed the price for a new one. Small household appliances are broken, which costs a little more to repair, but it is a pity to throw them away. This kind of activity is quite good. " Citizen Gao Min said. Ms. Dong, a citizen, said that there are many broken small household appliances at home. If different types of small household appliances can be exchanged for each other, it would be better to buy the products they need.
Home improvement kitchen and bathroom "rejuvenation" new-
Green, intelligent and energy-saving become the first choice.
With a gentle kick, the toilet lid automatically rises, freeing hands; With a wave of your hand, the range hood hidden in the hanging cabinet can be lowered; Remote control operation, the mattress bends into an S-shape, which makes the body fit and relax … Nowadays, green, intelligent and energy-saving products emerge one after another in home stores. Will the home market be "rejuvenated" with the current trade-in craze? On May 13th, the reporter visited some home markets in our city.
On the morning of the same day, in a home improvement building materials market in the middle section of Wenming Avenue, the reporter met Ms. Niu, a citizen. "I just bought a new house for my child in March this year, and now the hard clothes will end immediately." She is consulting the whole house customization and told reporters. After a few days of shopping, she realized that there are a lot of wardrobe plates, such as density board, particle board, pine board, multilayer board and solid board, which are dazzling. "The child will get married at the end of the year, so in the choice of building materials, my biggest requirement is that the environmental protection level should be high. This is the case with wardrobes and cabinet plates, as well as the previous latex paint."
In addition to the popularity of green building materials, smart and energy-saving products have also become popular choices for consumers. In a bathroom shop on the first floor of the building materials market, the latest smart toilets were put in a conspicuous position. "At present, the best selling in our store is the smart toilet. In the past, most young people liked it, but now the customer base is wider. Many middle-aged and elderly people change their clothes and choose smart or light smart toilets. " Zhi Hong, a salesperson of the store, introduced it. Now the smart toilet is no longer "unattainable". You can buy a light smart toilet with heated seat and automatic lid lifting for more than 2,000 yuan, and the price is similar to that of ordinary toilets. "Our smart toilets and light smart toilets are both water-efficient secondary, and its sensing device will discharge water according to the load-bearing time, providing consumers with quality life and saving water at the same time." Zhihong said.
Kitchen and bathroom is the core area of the family and an important functional area. In addition to the renovation of new houses, many consumers who renovated old houses also started from the renovation of kitchen and bathroom. Ms. Gao, who lives in the Laker Triangle, originally bought a second-hand house, which was already decorated when she bought it. "I didn’t redecorate because of the limited budget. Now that I have a little more money, I want to clean up the kitchen. " Ms. Gao, who is choosing a gas stove, said that at present, the cupboard has been replaced at home, and then a set of more energy-efficient stoves and range hoods should be selected.
During the interview, the reporter learned that some businesses have launched trade-in activities, and at the same time, businesses are still continuing the "May Day" discount and various combination package promotions. "I saw the trade-in implementation plan issued by the province on the Internet, and I hope that businesses can launch related activities as soon as possible. In this way, the merchants will make some profits and the government will subsidize them. We can also upgrade our consumption and enjoy a higher quality smart home. " Ms. Niu said.
What did you get in exchange for the old one?
A few days ago, the Provincial Department of Commerce and other departments jointly issued a document to promote the full implementation of trade-in of consumer goods in Henan Province, focusing on the implementation of three major projects: trade-in of automobiles, trade-in of household appliances and "rejuvenation" of home improvement and kitchen and bathroom. Our city is also promoting this work. What changes have been brought to our production and life by the trade-in of consumer goods?
Trade-in of consumer goods has brought about an improvement in people’s quality of life. In the new round of trade-in activities of consumer goods, the new products replaced tend to be new energy passenger cars, green smart home appliances, smart electronic products, smart homes and other new products. These new products focus on green and intelligence, bringing convenience and intelligence to people’s lives, especially some aging smart products, which enhance the well-being of the elderly. Trade-in of consumer goods leads the new consumption fashion and improves the quality of life of the people.
Trade-in of consumer goods has brought a new look to the consumer market. Consumers can exchange old products for new ones and enjoy a certain amount of subsidies at the same time. Subsidies stimulate market consumption, which is bound to set off a new round of consumption boom. Consumer goods, such as automobiles, home appliances, home improvement, kitchen and bathroom, which are included in this trade-in subsidy, are an important part of residents’ consumption and are also bulk consumer products. Subsidies from government departments and concessions from some enterprises will certainly stimulate the consumer market and then set off a consumption boom.
Trade-in of consumer goods brings about the recycling of resources. At present, after automobiles, household appliances, home improvement, kitchen and bathroom and other household products are abandoned, some residents can’t find special recycling channels, and waste products will be littered, which may bring pollution to the environment. After the unified recycling of waste products, possible environmental pollution is avoided, moreover, waste resources can be recycled, and the quality and level of economic cycle are greatly improved.
Trade-in of consumer goods has brought about high-quality economic development. Green and intelligence are the vane of the consumer market. Stimulated by the trade-in policy, green and smart products favored by consumers are bound to be popular. This is conducive to promoting investment and promoting enterprises to produce more green and intelligent products, thus promoting the continuous increase of the proportion of advanced production capacity and bringing more high-quality durable consumer goods into residents’ lives. This can also promote local industries to climb "high", make efforts to "new", go "green" and make great strides towards high-quality development.
Trade-in of consumer goods has brought a new look to consumers’ life and consumption market. Relevant departments of our city should speed up the introduction of relevant policies so that consumers can enjoy the policy dividend as soon as possible and bring new atmosphere and changes.
(Reporter Deng Wei, Gao Qian, Li Hui)
