On May 13th, on the first day of Tmall’s pre-emptive purchase of 618 countries, Taobao took the lead in playing the marketing strategy of "Wang Fried"-Kenny Lin, a national artist of "900 million girls’ dream", was officially declared as the brand ambassador of Taobao countries, and magical advertisements were placed in CCTV, online mainstream APP and offline over 50 cities, brainwashing consumers across the country: "Pay close attention to Taobao and receive state subsidies!" The big promotion policy of "national subsidy+Tmall 618 subsidy as low as 50% off" has strongly reached hundreds of millions of consumers.

　　In this year’s 618 event, Taobao also launched the "National Supplement Surprise Coupon" for the first time: users can grab the "National Supplement Surprise Coupon" which was launched for the first time and has the largest overlapping subsidy, and also participate in the interesting interaction of Kenny Lin, the brand ambassador of Taobao National Supplement; At the same time, watch the live broadcast of Kenny Lin on May 19th, and you will have a better chance to win the opportunity of "up to 10,000 yuan for national exemption". This "618" marketing campaign, which is based on policies, with stars as the guide, welfare as the spear and brand as the shield, once again breaks the routine and "updates" new marketing ideas, and also makes Taobao the first entrance for consumers to receive state subsidies.

　　"Hurry up and update" TVC’s magical brushing screen, releasing the whole world and detonating the country’s mind.

　　Consumers are blown in mid-air by strong winds, grabbing mobile phones passing by; The person at the forefront of the team reached out and grabbed Kenny Lin’s skirts, and shouted with joy, "Hurry up and update!"

　　The magic advertisement in just 15 seconds directly visualizes the core idea of Taobao’s national compensation marketing: "People are blown by strong winds" vividly interprets "the wind of Taobao’s national compensation is too strong"; All kinds of home appliances that have been blown away intuitively show the rich categories of Taobao’s national supplement; The action of "Hurry up to update" is a pun, which skillfully connects the homonym of the name of Kenny Lin, the ambassador of Taobao’s national subsidy brand, with "Hurry up to receive the national subsidy from Taobao", and makes a heavy discount of "make up for it, as low as 50% off", which quickly attracts users’ attention and grabs users’ minds.

　　In addition, Taobao also released several other magical TVCs, such as "Catch Kenny Lin in mid-air", "Kenny Lin City Gate Catch New Household Appliances" and "Delivery Master Catch Kenny Lin". Together with Dafeng Creative TVC, it interestingly explained the four core points of this national supplement: supplement and supplement, rich categories, new products and service mentality, which directly highlighted the interesting marketing style of this 618 Taobao.

　　As the ambassador of Taobao’s national subsidy brand, Kenny Lin’s label setting has always been highly consistent with Taobao’s "affordable and interesting" platform image, and its name of "update" has formed a natural memory point with "grasping Taobao’s national subsidy". In addition, the audience flow brought by last year’s hot works such as "The Story of a Rose" and "With the Phoenix" has contributed to the spread of "grasping the update".

　　In order to detonate the communication potential, Taobao released a global bombing combination boxing: CCTV launched to strengthen the credibility of the policy, covering all ages and nationwide markets; Online mainstream apps open screens and information flow advertisements accurately attack young users; The offline 50+ city business circle will be launched to create an immersive "updated" advertising experience.

　　Long-term marketing drives brand value to upgrade, grasps policy dividend and highlights brand responsibility.

　　When the demonic brainwashing "hurry to update" TVC swept the business circle of 50 cities across the country, Taobao’s national compensation marketing offensive became stronger and stronger-on May 19th, Taobao’s national compensation brand ambassador Kenny Lin will conduct a live broadcast. At that time, Kenny Lin will carry out a series of interesting interactions around the national subsidy, and will also give users a bonus of 10,000 yuan, star signatures, 50 rounds of red packets of rain and other super benefits, so as to create a saturated communication of "offline detonation+online fission" and continue to create a 618 marketing fever.

　　Behind the lively entertainment marketing is Taobao’s deep response to the national subsidy policy: whether it is a big promotion discount, extra subsidies for trade-in, more brands and categories, more urban coverage, or the service of subsidizing 10,000 new products, large and small household appliances and home improvement, users can feel the peace of mind of Taobao’s in-depth implementation of the national subsidy policy as long as they log on to Taobao. This kind of play that turns policy potential energy into brand long-term value also adds weight to Taobao’s "good heart" as a user.

　　It is worth noting that this time, Taobao, the national supplement, assembled 100 head brands for the first time to jointly make profits. Under the call of the platform, many brands actively responded to the national subsidy activities, and strongly conveyed the mind of "leading the country to make up for Taobao" by directly benefiting consumers. The collective call of many merchants not only enriched the lineup of activities, but also helped improve Taobao’s national compensation strategy. Especially under the premise that the national subsidy policy has restrictions on each citizen’s eligibility and quota, Taobao, which has gathered the most comprehensive categories, the best subsidies and exclusive service rights, has naturally become the "first entrance" for consumers to choose to receive national subsidies.

　　Just like this magical TVC advertisement, Taobao’s combination of "national dividend+traffic leverage+global communication" has once again "updated" the new example of e-commerce platform 618 marketing.

　　This article was originally written by "Suning Financial Research Institute" in WeChat official account. The author is Tao Jin, Assistant Director of Macroeconomic Research Center of Suning Financial Research Institute. The first picture is from Yitu. com.

　　Recently, official website, the US Department of Commerce, issued a statement saying that the special relevant treatment for Hong Kong has been cancelled, including the suspension of export license exemption, and the differential treatment is being evaluated, while the export policy of related technologies to Hong Kong is being adjusted. These changes mean that the United States began to restrict its exports to Hong Kong.

　　Under the background of the COVID-19 epidemic, the actions of the US Department of Commerce are quite damaging to the global industrial chain system. The epidemic is wrapped in trade protectionism and continues to impact the global industrial chain system, and the risk of industrial chain interruption is accumulating.

　　Compared with the global economic recession is affected by short-term external events, the impact of the industrial chain is more worrying, because the destruction of the global industrial chain system is more like a long-term and more difficult to recover.

　　The industrial chain system has been destroyed, and the epidemic situation is only a fuse, but this fuse may evolve into a major blow to the globalization process. Today, globalization has a history of 600 years. Will it end because of this epidemic?

　　A brief history of globalization

　　Globalization originated from the great geographical discovery. During the 600 years from the 15th century to the present, globalization has been affected and hindered in various ways, but the overall trend is deepening.

　　1. Great geographical discovery

　　From the 15th century to the 17th century, European fleets appeared in the oceans all over the world, looking for new trade routes and trading partners to develop Europe’s nascent capitalism.

　　Sailors led by Columbus and da Gama have opened up many new sea routes, and also created the "era of great navigation", which is also called "geographical discovery" in history.

　　After the era of great navigation, colonialism and free trade began to appear, and globalization experienced intermittent development, reaching its peak in the 1910s, but then came World War I, when the process of globalization was paused, and then fascism appeared, which led to World War II.

　　2. Globalization after World War II

　　After World War II, many international organizations, such as GATT, have greatly reduced the barriers to international trade, especially the World Trade Organization, which evolved from GATT in 1995, has obviously accelerated the process of free trade and globalization in the past 30 years.

　　After stagflation and local wars in 1980s, globalization began to exert its strength in 1990s and continued until the global financial crisis in 2008. During this period, the proportion of global trade in the global economy increased from less than 15% to nearly 26%.

　　In 2008, the global financial crisis had a direct impact on global trade, which made countries start to consider the chain reaction of risk events brought by global contact again. However, this impact was not fatal to globalization, and trade remained large in the following years.

　　In addition to trade in goods and services, international capital flows are also a major manifestation of globalization. The core member and leader of the WTO is the United States. In fact, the United States has indeed exported dollars and economic hegemony through globalization, and gained a lot of benefits. In particular, American multinational companies have made use of low-cost production factors to produce and sell nearby all over the world and made a lot of profits.

　　Similar to international trade, the scale of foreign direct investment in countries around the world has been increasing since the 1990s. Despite the impact of events such as the bursting of the Internet bubble, the September 11th incident and the global financial crisis, the general trend of increasing capital flows has not changed.

　　3. Globalization and China’s Reform and Opening-up.

　　The accelerated globalization in recent decades has just matched the process of reform and opening up in China. China’s economic growth has experienced a rare high-speed growth in human history.

　　After the reform and opening up, China actively integrated into the global free trade system led by the United States, and continued to enhance its economic strength through the strategies of "export orientation" and "import substitution". At that time, the United States was busy with the cold war with the Soviet Union. After the disintegration of the Soviet Union, it was busy exporting political, military and economic hegemony, cleaning up the "backyard" of South America, fighting two Gulf wars and catching bin Laden everywhere, which made it "too busy to look east" and its attitude towards China’s integration into the global economy was open and welcome.

　　In the process of integrating into the free trade system, China’s trade scale has continued to grow, even reaching 4.62 trillion US dollars in 2018, surpassing the United States (4.28 trillion US dollars) to become the world’s largest trading country, which is quite a bit like "doing something for another". It should be said that China may be one of the countries that have benefited most from globalization in recent decades.

　　Epidemic situation impacts trade and industrial chain.

　　Under the epidemic, production activities in many places around the world stagnated, which directly hit trade. Since March, the increase in unemployment, the decrease in income and the suspension of production activities have caused the trade between the United States and the European Union to shrink significantly. Even Japan, which has done a good job in epidemic prevention and control, has experienced a relatively obvious decline.

　　In the case of global recession and trade contraction, although China’s current domestic demand accounts for a larger proportion, it can resist the greater impact of external demand, but it is still inevitably impacted in both demand and industrial chain. What is even more worrying is that the contraction of foreign trade has caused a large number of enterprises in the foreign trade field, especially small and medium-sized enterprises, to go bankrupt and potential unemployment.

　　From the historical data, the fluctuation of China’s export growth is highly consistent with the fluctuation of GDP growth. According to statistics, if the global economic growth rate drops by 1 percentage point, China’s export growth rate will drop by 6-8 percentage points. Such a large-scale contraction of export business will inevitably lead to the contraction and even bankruptcy of a large number of foreign trade enterprises.

　　Because China and the global industrial chain system have formed a criss-crossing deep connection, the blow to the industrial chain also involves a very wide range of industries in China. In a large number of industries (especially automobile industry and electronics industry), China is an exporter of other countries in some links, but in other links, China is an importer of other countries. The stagnation of one link may affect the normal production of the whole industry.

　　Here, give an example of my personal experience to illustrate:

　　Once, the author took Didi, talked with the driver’s master, and learned that he was a builder working in a nearby construction site. He used to use his spare time to start Didi, but after the epidemic came, the construction site stopped working and he began to start Didi full-time.

　　He said that the shutdown was not due to the fact that it was not allowed to resume work at home, but because a foreign key device manufacturer stopped working. Without this device, the construction process had to be suspended.

　　This subverts the author’s understanding of the degree of integration of the global industrial chain, because when it comes to international trade, it is often not associated with the construction industry, but even the construction industry is now deeply bound to the global industrial chain.

　　In addition, there are two factors that aggravate this influence:

　　First, in the process of globalization, China is more and more deeply involved in the transmission process of global value chain. China’s participation in global value chains has reached 62% in 2017. Therefore, all kinds of raw materials and energy are cut off due to the global epidemic, which has also brought a big impact to China’s industrial chain.

　　Second, China is downstream in the global value chain. The upstream degree of China in the global value chain is 1%, far lower than the 4% of open economies and 29% of the United States (in 2017). The interruption of import supply chain of upstream products, especially energy and raw materials, will have a great impact on some industries in China.

　　From the import data over the years, it can be found that the import scale of raw materials, energy and primary products in China shows an overall upward trend, and a large number of export products in China are manufactured goods. It can be seen that China’s trade field is highly dependent on foreign upstream products, and the risk of "grain shortage" in China’s industrial production caused by supply shortage is still relatively high.

　　Behind the impact of industrial chain: anti-globalization

　　The impact of industrial chain not only comes from external events such as epidemic situation, but also is the result of intensified anti-globalization in recent years.

　　1, the epidemic is the fuse.

　　In January and February, after China’s production activities stopped due to the epidemic, the European and American economies were greatly affected. The supply of intermediate products and materials needed for production activities in many countries was interrupted, and more seriously, the supply of final consumer goods was interrupted, which affected the basic consumption of residents.

　　In March and April, European and American countries urgently needed masks, protective clothing, ventilators and other anti-epidemic materials, but suddenly found that not only did they not have the production capacity of ventilators, but even the simplest masks could not be produced, and finally they had to rely on China for export, which not only led to an increase in prices, but also failed to guarantee the supply in time. At this time, European and American countries were alert: "You can’t put eggs in the basket of China".

　　2. Trade protectionism is on the rise

　　In recent years, in developed countries, due to their own reasons, such as the solidification of social class and the widening gap between the rich and the poor, most ordinary people have not enjoyed the benefits brought by globalization, and more benefits have been divided by large industrial groups and multinational companies.

　　In order to safeguard the interests of the people, leaders of many countries have opposed free trade and global industrial division of labor, which has led to the rise of populism and trade protectionism, and also the phenomenon of anti-globalization. The global epidemic will inevitably lead to more intensified internal contradictions and increased social instability in Europe and the United States. This will in turn stimulate populism and trade protectionism, further aggravating the degree of anti-globalization. China has gained great benefits from globalization after its accession to the WTO, and these benefits may be reduced by the above changes in the future.

　　How serious will the industrial chain impact be?

　　Generally speaking, there are three forms of industrial chain impact: manufacturing industry moves to emerging markets such as India and Southeast Asia; The manufacturing industry in developed countries has returned and the industrial chain has been localized; Western countries’ restrictions on China’s imports and exports in certain fields.

　　However, these three forms of shocks either have conditions that do not fully meet the reality, or have corresponding countermeasures. In the long run, China still has great opportunities and space to meet these challenges.

　　1. Manufacturing industry moves out.

　　Now it seems that the destination of manufacturing migration is nothing more than India, Vietnam and other markets. However, there are more or less three fatal problems in these markets: First, although the labor cost is low, the scale and quality of the labor force cannot be compared with China in the short term, the economies of scale are not obvious, and the production efficiency is not high; Second, poor infrastructure conditions, poor transportation, production equipment and other facilities, production quality can not be guaranteed; Third, the lack of producer services can not provide high-quality supporting services for the manufacturing industry. Therefore, in the short term, these countries cannot effectively undertake large-scale manufacturing.

　　2. The return of manufacturing industry in developed countries.

　　After the outbreak, Japan plans to allocate 243.5 billion yen from the economic stimulus plan to adjust its production line in China, of which 220 billion yen will be used to help Japanese enterprises move their production lines back to China.

　　Developed countries, such as the United States, have been calling on their manufacturing enterprises to move back, but the effect is not very satisfactory. Because this kind of relocation faces two problems: first, because foreign capital has been invested in China, the cost of relocation is very large. Of course, this "moving fee" enterprise is unwilling to bear, and even the government will feel great financial pressure; Second, the cost and benefit evaluation often does not support relocation. Under the huge relocation cost, the cost of local manpower and supporting services after relocation is obviously higher than that of China, and the products produced are sold to China, and there is an extra tariff out of thin air, which is not cost-effective.

　　In addition, for China, after the economy developed to a certain level, the proportion of service industry increased, while the proportion of manufacturing industry decreased, and the overall impact brought by the relocation of manufacturing industry was also discounted.

　　3. Western countries’ restrictions on China’s imports and exports in certain fields.

　　This may be the most intractable problem facing China in the short term, and the US Department of Commerce’s actions against Hong Kong fall into this category. However, China has a relatively complete industrial system, which can resist this risk to some extent.

　　In the United Nations industrial classification, all industries can be divided into 39 industrial categories, 191 medium categories and 525 subcategories. China has 39 industrial categories, 191 middle categories and 525 sub-categories, making it the only country in the world with all the industrial categories listed in the United Nations Industrial Classification, and all the industrial categories listed in the United Nations Industrial Classification can be found in China. Among more than 500 major industrial products announced by the United Nations, China ranks first in the world in terms of output of about 220 kinds.

　　Therefore, it is preliminarily judged that the impact of global supply chain interruption on China’s industrial production can be controlled in the field of foreign trade, and the risk of spreading to internal larger-scale manufacturing industry is still controllable.

　　How to deal with it?

　　Although in the long run, the impact of industrial chain can be effectively alleviated, but in the short term, China’s economy, especially China’s enterprises, still have to face the challenges of trade and industrial chain turmoil. In addition to the government’s hedging and rescue policies, China enterprises can adjust their business and development strategies in the face of increasingly harsh internal and external environment in order to tide over the difficulties through the following methods.

　　1. Streamline business and shrink the development front.

　　Faced with the shrinking demand and the interruption of supply chain, enterprises need to strictly control the business content, strengthen the management of the main business, and at the same time shrink the development front, so as to avoid more potential risks. If enterprises increase investment against the trend and implement diversified development, they may face operational risks in many fields. For example, failure in a specific market often leads to a chain reaction, which breaks through the cash flow of enterprises, resulting in damage to the main business.

　　Streamlining business, at the same time, also means "reducing expenditure", strictly controlling investment, eliminating redundant phenomena, and even involving appropriate downsizing and salary reduction, so as to retain more concentrated energy to develop major businesses and enhance core competitiveness.

　　2. Adjust the target market to meet the change of market direction.

　　In a worse external environment, a large number of foreign trade enterprises are facing the challenge of exporting to domestic sales. Fortunately, the domestic demand market in China is constantly expanding, and new market demands are constantly emerging. Enterprises need to seize these opportunities, find the right market direction on the basis of their own operating advantages, and actively cater to the future development trend of emerging industries, such as offline to online, and seize opportunities such as Internet and platform transformation.

　　3. Maintain cash flow and persist in survival.

　　China’s role as a safe haven for financial assets is more obvious. Under the logic of economic development, China’s economy and assets are more attractive than before, and foreign capital continues to flow into China. It is obviously less difficult for China to stabilize its economy than other countries. Once the economy stabilizes, it is still possible for China to upgrade its position in the global economy, and continue to maintain the first position in the global consumer market scale and economic activity. At that time, China enterprises will also have broad demand again.

This article was first published on WeChat WeChat official account: Suning Financial Research Institute. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　Authors: Yang Haojie (Ph.D., Institute of Curriculum Textbooks, Ministry of Education) and He Chenggang (Researcher, Institute of Curriculum Textbooks, Ministry of Education)

　　Recently, Publicity Department of the Communist Party of China, together with the Ministry of Education, has published an Introduction to Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era (hereinafter referred to as "Introduction"), which is a key measure to further promote the introduction of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era into teaching materials, into the classroom and into the mind, to better implement the fundamental task of educating people, and to meet the people’s needs for high-quality teaching materials. The publication of Introduction is an important event in the political life of the party and the country, an important event in the teaching work of teachers and a happy event in the study of hundreds of millions of young students. It is necessary to fully understand the great significance of the textbook Introduction in cultivating people with the innovative theory of the party, guiding young students to establish a correct world outlook, outlook on life and values, and striving to become a new person of the times who is responsible for national rejuvenation, highlighting the word "research" and further using the textbook well.

　　Adhere to the "three bases" and study the teaching materials in depth.

　　Introduction consists of three parts: introduction, 17 chapters and conclusion, which comprehensively reflects the latest achievements of the modernization of Marxism in China, great practice and great changes in the new era, and is a consensus research achievement in academic circles, with authority. The vast number of front-line teachers at all levels and schools in China should study textbooks, not only by reading one step first, but also by studying one level in depth, and even more by understanding one level in detail, so as to get into their minds and hearts.

　　First of all, based on the history of the party’s unity and leading the people for more than a hundred years, we should study the teaching materials comprehensively.Grasp the theme, main line and main content of the textbook "Introduction" as a whole, grasp the theoretical panorama of the latest achievements in the modernization of Marxism in China, and make sure that you really learn, believe and use it.

　　Secondly, based on the great practice and great changes in the new era in the past ten years, we should study the teaching materials in depth.Summarize and clarify the basic context of the textbook "Introduction", strengthen the thinking of historical logic in great practice, realistic logic in great change and theoretical logic in great achievements, so that history, reality and theory can "complement each other" in the textbook.

　　Thirdly, based on the overall situation of the great rejuvenation strategy of the Chinese nation and the unprecedented changes in the world for a hundred years, systematically study the teaching materials.Under the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, we will study and analyze the complex international situation and great risks and challenges we are facing with a developmental vision and a comparative attitude, deepen our understanding of the great struggle, great project, great cause and great dream of the Party leading the people in the new era, constantly enhance our road, theory, system and cultural identity, and strengthen our "four self-confidences".

　　Adhere to the "three unifications" and study textbooks on special topics.

　　The textbook "Introduction" adheres to the educational law, highlights the teaching orientation, pays attention to being close to the cognitive characteristics of young students, and adapts to the acceptance habits of young people. It is an essential book and core textbook for cultivating young students to become builders and successors of Socialism with Chinese characteristics, and has applicability. As the first unified textbook that comprehensively and systematically expounds the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, colleges and universities across the country should adhere to the "three unifications" to organize special research textbooks, and generally explain the background and actual needs of the unified compilation of textbooks, the framework and theoretical innovation of textbook compilation, so as to provide scientific methodological guidance for teaching courses and using textbooks well.

　　First, we must adhere to the unity of politics and academic rationality.Deal with the dialectical relationship between firm ideals and beliefs and firm truth and beliefs. Believing in truth is the basis and premise of firm ideals and beliefs. Studying textbooks is to profoundly understand the truth power and practical power of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, strengthen Marxist beliefs, the lofty ideals of communism and the common ideals of Socialism with Chinese characteristics, and further strengthen ideals and beliefs.

　　Second, we must adhere to the unity of value and knowledge.Deal with the dialectical relationship between the principle of reading the original text and learning the course materials. Studying the course materials should be combined with learning the basic principles of Marxism, the principle of reading the original text and learning the "five histories". We should not only learn the main contents of the teaching materials, but also grasp the ideological science system and understand the theoretical philosophy of truth contained in the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era.

　　Third, we must adhere to the unity of theory and practice.Dealing with the dialectical relationship between theoretical guidance and practical development, the purpose of learning is to apply it, and to talk about the theoretical value of Socialism with Chinese characteristics Thought, the supreme leader in the new era, guiding practical development to achieve historic changes and achievements in detail, so as to enhance the sense of practical acquisition, ability improvement and motivation of young people in the new era.

　　Adhere to the "three focuses" and organize research teaching materials

　　Introduction is an important achievement in promoting the construction of the teaching material system of philosophy and social sciences with China characteristics, which reflects the requirements for the integrated education of ideological and political courses in universities, primary and secondary schools, and provides a model for strengthening the construction and management of teaching materials in the new era. The professional research platform of national curriculum textbooks, the key research bases of textbook construction and the textbook research institutions in colleges and universities should gather capable forces to study the textbook Introduction, focus on the major theoretical and practical problems of textbook construction, sort out and summarize mature experiences, summarize and refine basic laws, and promote the construction of a high-quality textbook system to serve and support the high-quality development of education.

　　First, focus on the innovation of teaching material construction mechanism,Carefully sort out all the links in the whole process of management research for editing and reviewing the textbook Introduction, and study the innovative practices and effective experiences in the mechanism of the textbook Introduction from the aspects of writing needs, implementation plan, team formation, discussion and review, publication and use tracking, so as to create an era model for the construction and management of the textbook.

　　Second, focus on the realization of teaching materials to educate people.Accurately grasp the functional orientation of the textbook "Introduction" to cultivate new people in the era, and study the core leading role of the textbook "Introduction" in curriculum integration, teaching integration, evaluation integration and goal integration according to the requirements of ideological and political courses integration in universities, primary and secondary schools, so as to lay the foundation for the realization of all-round education, whole-process education and all-round education.

　　Third, focus on the construction of teaching material discourse system,Fully understand the theoretical value of "Introduction" as an important achievement in the construction of teaching material system of philosophy and social sciences with China characteristics, accelerate the strategic goal of building a discourse system of philosophy and social sciences with China characteristics by benchmarking, study the active exploration of teaching materials in the construction of Marxist discourse system with China characteristics and times, and gradually highlight the China characteristics, China style and China style in the construction of teaching material discourse system.

COVID-19 is still spreading around the world, and prevention and control will become the norm. How to prevent and control it efficiently and finely, and minimize the impact on people, maybe we can make a fuss about health codes.

Now the function and significance of various health codes is actually mainly to provide data by big data statistics. But not fine enough. There are mainly the following problems:

• How to ensure the authenticity of information
• People in high-risk areas are not necessarily high-risk, so high-risk areas should not be divided, but high-risk people should be defined.
• Only people who are in close contact with the confirmed patients are high-risk people. It is most important to inform these people in time and check them out.
• The core of prevention and treatment of infectious diseases is early detection and early isolation. How to find it and isolate it as soon as possible is the most important thing.

Universal testing, screening out all patients, and then centralized treatment, this is the most ideal method. However, based on the actual situation, it is more difficult to realize this. Then set up more detection links, such as the temperature detection of residential buildings, which is this role. When the abnormality is detected, further nucleic acid detection will be conducted. If the diagnosis is confirmed, all close contacts will be screened again to find the car infected person. This should be done quickly and accurately. You can realize all accounts receivable, and you should check everything.

National epidemic prevention requires a national epidemic prevention system. Everyone and each unit play different roles in the whole system. These categories are probably needed in this system:

• Brain center cloud computing platform:Such a large amount of data and responsible data storage certainly need a powerful data storage and technical platform, and China, which has experienced the test of Spring Festival travel rush and the Double Eleven, is not lacking in this ability.
• All-round primary inspection:This requires our Zu Guoqiang’s strong organizational ability to do a good job of detection at every small, building subway and other personnel flow nodes. The main function is to find people with fever and abnormal health codes, and send them for inspection in time if abnormal conditions are found. Do early detection and early isolation.
• Nucleic acid detection:Rapid and convenient detection can expand the detection range. In South Korea, PCR nucleic acid detection method was adopted on January 31st, and the diagnosis result can be obtained in 6 hours. The "drive-through" detection station can detect about 380 people every day. This practice can quickly deal with a large number of testers and effectively reduce the contact between medical staff and high-risk groups. It used to take 30 minutes for each person to test, but now it only takes 10 minutes to complete. This may be used for reference.

Face recognition real name login:Nowadays, whether it is the card opening of financial banks or the real-name authentication of the three major operators, remote face recognition verification has been realized, and the uniqueness of the national ID cards provides a data basis for face recognition. Relying on the camera of smart phone, face recognition login is completed. Thereby ensuring the correctness of the information. Face recognition login+mobile phone verification code. Don’t enter complicated information such as the place of entry, the place of household registration, and the place of residence.

Close contacts real-time storage:Fine epidemic prevention is to accurately find infected people and close contacts with confirmed patients. Now the way to find close contacts is too rude. One person is diagnosed, the whole building belongs to close contacts, and someone in a train is diagnosed and needs close contacts to check the relevant trains themselves. This greatly misses these potential threat groups. Or accidentally injure someone who is not really close to you. Using the Bluetooth technology of mobile phone, you can search for additional Bluetooth devices in real time and upload them for filing. Bluetooth can search for devices within 10-20 meters, and record the contact time of storage devices and the MAC address of devices. Within 10-20 meters, those who have been in contact for more than 60 seconds are close contacts in the true sense.

Real-time location information:The record of real-time location information of mobile phone can tell you where you have been in contact with close contacts when pushing information, and provide information judgment for self-infection rate through self-judgment of personal protective measures at that time.
Real-time push of abnormal information: when someone in close contact with an individual is diagnosed on the 14th, the mobile phone will automatically push the message. The message template involves the following information: time, place, number of contacts, contact duration, and the nearest nucleic acid detection point.

For example:

Hello; At 3:50 p.m. on April 6, 2020, a confirmed patient met with you for about 10 meters for 300 seconds near Chaoyangmen subway in Chaoyang District, Beijing.

Now the nearest nucleic acid detection point is the outpatient department of Chaoyang Hospital. It is recommended that you do a good job of protection and see a doctor immediately.

There are only two states of health code, no abnormality and abnormal. Face recognition login shows the status, which will be invalid after 1 minute. You need to log in again. All residential buildings only need to check the health code, and if there is any abnormal state, they will not pass, and urge them to do nucleic acid testing. If the testing is negative, the hospital data will be restored to no abnormal state after synchronization.

Exception definition:Within 14 days, if there is a confirmed case in the Bluetooth information record, it will be displayed as abnormal.

Eliminate anomalies:Go to the hospital for nucleic acid detection. If it is negative, the hospital data will be uploaded and the abnormal state will be automatically lifted. If it is positive, the system will automatically inform the user to contact the confirmed user, and then inform the contacted user to do nucleic acid testing.

At present, the health code is too rough, and the overall structure is centralized. From top to bottom, it lacks a dimension, that is, information communication between groups. Adding this dimension can realize timely tracking and timely push, and the whole process is more automated, reducing a lot of manual intervention.

To prepare for a protracted war, make full use of existing technical means, give full play to data intelligence, and fine epidemic prevention means to minimize the impact on personnel activities on the premise of accurate positioning. I didn’t mention the issue of data security in the whole article because we can’t give up eating because of choking at this stage. The whole design is still described by big lines. If you have any shortcomings, please brainstorm and comment.

Lao Zhang, everyone is a product manager columnist. AI product manager, focusing on natural language processing and image recognition. Now he is a partner of smart insurance startup company, hoping to communicate with entrepreneurs in the field of artificial intelligence.

This article was originally published by everyone as a product manager, and it is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

　　Xinhua News Agency, Beijing, October 8 (Reporter Gao Jing) During the National Day holiday this year, Gao Lei, who works in Beijing, found that his hometown had changed a lot when he went home to visit relatives. Gaoyang County, Baoding City, Hebei Province, where his hometown is located, is undergoing the transformation from coal to gas. Gao Lei saw that the small coal-fired boiler used for heating in winter at home disappeared, and the kitchen was newly connected with natural gas pipelines and installed with wall-hung boilers. The home looked much cleaner and brighter than before.

　　Replacing loose coal by changing gas and electricity is one of the important measures to control air pollution in northern China.

　　Since the "Thirteenth Five-Year Plan", China’s air pollution control has achieved remarkable results. According to the data from the Ministry of Ecology and Environment, compared with 2015, the average annual concentration of fine particulate matter (PM2.5) in cities at or above the prefecture level fell by 23.1% in 2019, and the proportion of excellent days in 337 cities at or above the prefecture level reached 82%.

　　In the closing year, the achievements of the blue sky defense war were even more eye-catching. From January to August this year, the average number of excellent days in 337 cities at or above the prefecture level was 86.7%, up 5 percentage points year-on-year; The concentration of PM2.5 was 31 μ g/m3, down 11.4% year-on-year. Good weather with blue sky and white clouds is becoming the norm.

　　Behind more and more blue sky is a series of "combination boxing" that China has played to control air pollution. In recent years, China’s air pollution control work has been closely focused on key areas such as Beijing-Tianjin-Hebei and surrounding areas, the Yangtze River Delta region, and the Fenwei Plain, focusing on key pollutants such as PM2.5, focusing on key periods in autumn and winter, and key areas such as loose coal combustion and "scattered pollution" enterprises, and continuing to implement tough actions.

　　The pilot cities of clean heating in the northern region will achieve full coverage of Beijing-Tianjin-Hebei and surrounding areas and Fenwei Plain; 86% of coal-fired power units have achieved ultra-low emissions, and about 780 million tons of crude steel production capacity has been transformed into ultra-low emissions; Carry out in-depth rectification of "scattered pollution" enterprises, industrial furnaces and key industries to control volatile organic compounds; Strengthen the pollution control of diesel trucks and vigorously promote the "revolving iron"; Deepen the joint prevention and control of air pollution in key areas and strengthen the response to heavy pollution weather.

　　"The nearby village used natural gas for heating last year, which is said to be clean and warm." Gao Lei said that he believes that after coal is changed to gas, there will be more blue sky and less smog in winter.

CCTV News:On May 24th, 2025, the Guangdong-Hong Kong-Macao Greater Bay Area Maozhou River Dragon Boat Race started.

This dragon boat race is the first provincial dragon boat race in Guangdong-Hong Kong-Macao Greater Bay Area this year. There are 24 professional teams from Greater Bay Area, which are divided into three groups: Bay Area Men’s Team, Bay Area Women’s Team and Shenzhen Team. After two hours of fierce competition, the Chenpi Dragon Boat Team of Hongdatang, Xinhui, Jiangmen, the Hong Kong, China Women’s Dragon Boat Team and the Xiayong Jiangxia Huang Dragon Boat Team of Yanluotang won the first place in each group respectively.

Tongxiang, Zhejiang: Dragon Boat Race, Visiting the Market, Colorful Folk Customs and Celebrating the Dragon Boat Festival

On the 24th, in Tongxiang City, Jiaxing City, Zhejiang Province, citizens gathered at the bank of the Beijing-Hangzhou Grand Canal to watch the dragon boat race and experience the folklore of the Dragon Boat Festival.

At 10 o’clock in the morning, more than 10 beautifully decorated dragon boats are ready to go in the Chongfu section of Tongxiang of the Beijing-Hangzhou Grand Canal. As the drums sounded, the dragon boats split the waves in pairs on the water. Dragon boat race on the river, the oars flying over, the team members joined forces to paddle in the drums and applause, bravely competing for the first place.

There are not only dragon boat races, but also folk cultural projects such as fish lantern performances, canal encouragement and lion dance performances. In Beitangzhi Street beside the Grand Canal, tourists visit the Song Yun Market, have a long table feast on the Dragon Boat Festival and experience interactive games. The colorful traditional Dragon Boat Festival folk customs are deeply loved by everyone.

Shiqian, Guizhou: skillfully making tea-scented sister dumplings to convey neighborhood feelings

In Xinhua Village, Shiqian County, Tongren County, Guizhou Province, villagers are working together in Qi Xin to make tea-scented sister zongzi with unique local characteristics, so that the thick zongzi fragrance is intertwined with the neighborhood.

Early in the morning, the villagers in Xinhua Village of Wude Town were busy. Pick the fresh leaves of the day, wash and dry them, prepare local glutinous rice, chestnut, straw and other materials, and wrap the sister dumplings according to the method passed down by the older generation. First, fold the leaves into a funnel shape, add stuffing such as glutinous rice and chestnut, and wrap them into triangular dumplings. Then, take a small piece of rice dumpling leaves and repeat the above steps. Place the small triangular rice dumpling next to the big triangular rice dumpling, cover it with the same rice dumpling leaf, and finally tie it tightly with straw, and a sister rice dumpling with unique shape will be completed.

Later, the villagers set up firewood and started to cook the sister dumplings with iron cooking utensils, which took two and a half hours. The secret of the unique flavor of sister zongzi lies in putting in the newly picked moss tea in that year. Under the slow stew of firewood, the fragrance of moss tea blends with the fragrance of zongzi, emitting an attractive aroma.

In Xinhua Village, Bao Sisters Zongzi is not only a food production and cultural heritage, but also a bond of neighborhood friendship. When a pot of steaming tea-scented sister dumplings comes out of the pot, the villagers will distribute them to their neighbors and relatives to share the joy and warmth of this festival.

Changning, Yunnan: The special zongzi "Xiang" is about the unique and popular flavor of the Dragon Boat Festival.

In Changning County, Baoshan City, Yunnan Province, there are many kinds of special zongzi, such as tea zongzi, alkaline zongzi and ham zongzi, which satisfy the taste buds of different diners with their unique flavors.

Early in the morning, Shaojuan, a tea farmer, began to select local high-quality old-tree black tea, boil a reddish-brown tea soup, let it cool, and then pour it into the washed glutinous rice. After the glutinous rice was soaked, everyone sat around and wrapped zongzi, and then cooked it with a big fire. Soon, the angular and fragrant tea zongzi were freshly baked.

In addition to tea dumplings, alkaline dumplings are also deeply loved by local people. This kind of zongzi is made by burning corn stalks into ash, adding boiling water and filtering to make alkaline water. Then, the glutinous rice and alkaline water are mixed and soaked for 5 to 6 hours to color and enhance the fragrance of the glutinous rice. After the dumplings are wrapped in alkaline water, they need to be cooked for about 4 hours on high fire, and the taste is the best.

When wrapping rice dumplings with alkaline water, local people will also add ham produced in Yunnan to make a unique ham dumpling. After eating it in one bite, the salty flavor of ham and the sweetness of glutinous rice will be perfectly integrated, and the lips and teeth will remain fragrant.

Kunming, Yunnan: All kinds of zongzi are freshly listed, packaged and sold with old flavor.

In the major farmers’ markets in Kunming, Yunnan Province, all kinds of special zongzi are on the market, especially the dumplings now packaged are very popular.

In this large-scale farmer’s market in Kunming, the Dragon Boat Festival Zongzi has entered a hot-selling period, and the special Zongzi from Kunming, Honghe and Xishuangbanna have been placed in the obvious position of the stalls.

After shopping around, this zongzi from Guizhou also attracted many consumers to buy it. The boss said that this time he brought more than a dozen kinds of zongzi, all of which were sent from Guizhou, focusing on characteristics and freshness.

Zongzi with various new flavors has become the darling of the market, but many people still like the old flavor of being packaged and sold now.

There are people who buy finished zongzi, but some consumers still like to buy zongzi leaves and materials to wrap at home, so that the Dragon Boat Festival zongzi is full of home flavor.

The "Several Policies and Measures on Promoting the Stable Growth of Foreign Trade" issued by the Ministry of Commerce recently proposed to promote the development of cross-border e-commerce. The status and importance of cross-border e-commerce does not stop there. At present, it has been included as a new clause in some newly signed and escalating bilateral free trade agreements.

In recent years, new foreign trade formats and new modes have emerged in China, especially cross-border e-commerce, which has become a "new engine" to stimulate foreign trade growth with its rapid development. Relying on strong supply capacity, faster customs clearance efficiency and more cost-effective customized services, cross-border e-commerce is promoting more China products to link to the global market. Cross-border packages smoothly shuttle between more countries and regions, bringing China closer to the world.

"New clause" of FTA

Data show that in the first three quarters of this year, the import and export of cross-border e-commerce in China increased by 11.5% year-on-year, accounting for nearly 6% of China’s foreign trade. As a new format and model in the field of foreign trade, the rapid development of cross-border e-commerce is a pragmatic achievement of China’s continuous expansion of high-level opening-up and promotion of bilateral and multilateral economic and trade cooperation.

On November 14th, China and Peru signed a protocol to upgrade the FTA, adding five chapters to the original FTA, including e-commerce. On August 22nd, the joint communique between China and the Belarusian government pointed out that the two sides will strengthen cooperation in the field of e-commerce and encourage Belarusian enterprises to enter the major e-commerce platforms in China … Recently, the newly signed bilateral free trade agreement or the upgraded free trade agreement has included cross-border e-commerce as a new clause, which has injected momentum into the development of cross-border e-commerce between China and its free trade partners.

"The inclusion of cross-border e-commerce as a new clause in the bilateral free trade agreement has released a new signal that China attaches great importance to the role of cross-border e-commerce in international trade and regards it as an important tool to promote trade liberalization and facilitation." Hong Yong, a think tank expert of China Digital and Real Integration 50 Forum, told the International Business Daily reporter.

"This is a very positive signal." Wang Chunming, executive director and general manager of Harbin Fuhuo International Supply Chain Co., Ltd., told the International Business Daily that the inclusion of cross-border e-commerce in the terms of the bilateral free trade agreement not only simplifies the trade process of enterprises, reduces the barriers to cross-border transactions of enterprises, but also deepens the cooperation between enterprises and other countries in e-commerce. "On the other hand, this move also shows that while promoting the high-quality development of foreign trade, China has taken the digital economy and cross-border e-commerce as a key link in its future development, which is bound to promote more enterprises to participate in the international market."

In Hong Yong’s view, this move also reflects China’s determination to play a more active role in global digital economic governance and trade rule-making. "China has always been committed to jointly formulating rules through international cooperation to promote the healthy and orderly development of cross-border e-commerce."

Cross-border e-commerce "acceleration"

"Our e-commerce sales have nearly tripled year-on-year, and the logistics speed has been shortened from more than 40 days to about 25 days now." Wang Chunming said that the company’s latest batch of orders were delivered from Belarus to Erenhot, and the goods were distributed to all parts of the country after unloading. "Five cars were delivered this morning, and four cars will be’ taken’ later."

There are many foreign trade enterprises like Wang Chunming that enjoy the dividend of cross-border e-commerce development. In Guangzhou and Baiyun Airport Comprehensive Bonded Zone, batches of small packages imported directly by cross-border e-commerce such as beauty and skin care products and clothing accessories were sorted and sent to all parts of the country. In Sichuan, in eight provincial-level cross-border e-commerce industrial parks, 400 cross-border e-commerce source factories operate efficiently, and batches of products with Bashu characteristics go overseas from here.

Since 2014, cross-border e-commerce has been written into the government work report for 11 consecutive years. From 1.06 trillion yuan in 2018 to 2.38 trillion yuan in 2023, the import and export of cross-border e-commerce in China increased by 1.2 times in five years.

Hong Yong believes that the rapid development of cross-border e-commerce in China is mainly due to its ability to effectively reduce transaction costs, shorten transaction chains, improve transaction efficiency, and meet the personalized and diversified needs of consumers.

According to customs statistics, in the first eight months of this year, there were 630,000 foreign trade business entities with import and export performance in China, up 8.8% year-on-year. According to preliminary statistics, the number of cross-border e-commerce entities in China has exceeded 120,000, and the number of cross-border e-commerce industrial parks has exceeded 1,000. Relying on 165 cross-border e-commerce comprehensive test zones in China, cross-border e-commerce has driven more enterprises from various industrial belts to participate in international trade.

Wang Chunming said that these data reflect the great changes in global consumption and trade patterns. "In the past, international trade mainly relied on traditional channels and logistics models. Nowadays, consumers can purchase global goods more conveniently through e-commerce platforms, and enterprises can also use e-commerce platforms to break geographical restrictions and enter the international market."

However, the industry has also noticed that the development of cross-border e-commerce still faces some challenges, such as the inconvenience of cross-border exchange, the need to improve cross-border e-commerce service capabilities, and differences in laws and regulations. In the next step, how to promote the "new engine" with high quality is the key to the industry’s stability and far-reaching.

In this regard, Wang Chunming suggested: First, strengthen policy coordination with other countries, increase the promotion of overseas markets, and promote more cross-border e-commerce enterprises to enter the international market. The second is to promote the combination of cross-border e-commerce platforms and localized services to help domestic enterprises better adapt to the international market, especially to provide more support in product compliance and payment security. "Only when policy, technology and market work together can we provide a better ecological environment for cross-border e-commerce and further promote its healthy and sustainable development."

Hong Yong suggested that the first is to strengthen infrastructure construction, such as improving domestic and international logistics networks and improving the security and convenience of cross-border payment systems. The second is to optimize the policy environment and reduce the operating costs of cross-border e-commerce enterprises through measures such as decentralization and reduction of examination and approval links. The third is to strengthen personnel training and technical support, establish a training mechanism for cross-border e-commerce professionals, and promote the application of technological innovation. Fourth, strengthen international cooperation, actively participate in the formulation of international rules, and create a fairer and more transparent external environment for cross-border e-commerce enterprises.

Citizens are buying TV sets (photo by reporter Gao Qian)

The public is buying a refrigerator (photo by reporter Gao Qian)

　　Editor’s Note: A few days ago, the Provincial Department of Commerce and other 19 departments jointly issued the "Implementation Plan for Promoting Trade-in of Consumer Goods in Henan Province", which will focus on the implementation of three major projects: trade-in of automobiles, trade-in of household appliances and "rejuvenation" of home improvement and kitchen and bathroom. As soon as this news came out, it was widely concerned by consumers. What are consumers’ expectations and concerns? What is the situation of the consumer market? The reporter interviewed this.

　　New kinetic energy-

　　Find a "home" for waste materials

　　In life, many people have seen such a scene in residential areas: old toilets, old furniture, waste household appliances, etc. are abandoned beside the trash can, waiting for someone to take them away. What should I do with these big household items? Is there a smooth recycling channel? Yesterday, the reporter started an interview.

　　The netizen had the experience of handling large household items. He told reporters that his old house needed to be renovated and he wanted to get rid of some old things. But because of the high floor and no elevator, things were bulky and heavy, and many masters who collected waste products were unwilling to pick them up. Selling these things not only won’t get money, but also requires paying a "disposal fee". "In the end, I had to bundle things that can still be used at home and can be sold with these items, and some people reluctantly agreed to clear them." This netizen is emotional.

　　With the continuous improvement of living standards, citizens’ demand for integrated upgrading of large household items is constantly increasing, and where to go for the eliminated large household items has become a difficult problem. "The public area in the hospital is limited. If these large items are discarded in the hospital, it will not only occupy the road, but also increase the burden on sanitation workers. I feel guilty in my heart, and I am afraid of causing conflicts in my neighborhood. I really hope that the relevant departments can provide a’ home’ for the eliminated household items. " The netizen said "the flag is victorious". "The electronic components in some household appliances will release harmful substances after aging and expiration, causing invisible harm to the human body." Ms. Shi, who is engaged in the environmental protection industry, said that she had done market research, and many residents did have the demand for recycling large household items.

　　The reporter learned that due to the lack of convenient recycling points, these eliminated large household items were either discarded at will or dismantled by some illegal dismantling points. An old man who walks the streets to recycle old household appliances told reporters that these old things are worthless, and washing machines, old computers, etc. are tens of dollars regardless of good or bad. Dealing with these things takes up space and time, and he takes them back and sells them in parts.

　　Previously, the relevant ministries and commissions of the state jointly issued the Notice on Encouraging Household Appliance Manufacturers to Carry out the Action of Responsibility System for Recycling Targets, and put forward a series of policies to encourage household appliance manufacturers to implement recycling. Nowadays, many home appliance manufacturers are carrying out "trade-in" activities, and some enterprises can even provide disassembly services for free.

　　For a long time, the recycling level of large household items is low, the management is not standardized, and the necessary recycling facilities are lacking. The "last mile" of recycling has never been opened. Recently, the Henan Provincial Department of Commerce and other 19 departments jointly issued the "Implementation Plan for Promoting Trade-in of Consumer Goods in Henan Province", which mentioned that the recycling network of household appliances should be upgraded, and the construction of recycling outlets, sorting centers, dismantling facilities and other projects should be supported to improve the efficiency of recycling, transit and distribution. The staff of an environmental protection enterprise in our city told the reporter that they have paid attention to this problem and are considering establishing a recycling channel and management system with some qualified enterprises to realize the reduction, harmlessness and resource disposal of large household items.

　　Automobile energy conversion-

　　Double subsidies are more favorable.

　　Automobile consumption is an important part of household consumption. At present, the automobile trade-in project has begun. What is the trend of the consumer market? What new weather has it presented? On May 11th, the reporter went to the automobile market in northern Henan for an interview.

　　There are used car trading places in the market, and more are new car sales stores. In a new car sales store at the entrance of the market, different styles of cars are parked. Duan Wenbin, the manager of the automobile sales and marketing department, is sorting out the automobile sales information. He said: "The new round of automobile trade-in has begun, which will definitely drive the automobile market consumption. We have prepared enough sources to meet the diversified needs of consumers as much as possible."

　　On May 7, the "Implementation Plan for Promoting Trade-in of Consumer Goods in Henan Province" jointly issued by the Provincial Department of Commerce and other 19 departments mentioned that from May 7 to the end of this year, individual consumers will be scrapped with fuel vehicles or new energy passenger vehicles with national emission standards of Grade III and below, and they will be subsidized by 10,000 yuan for purchasing new energy passenger vehicles; For individual consumers, the fuel vehicles with national emission standards of Grade III and below will be scrapped, and the fuel passenger cars with a displacement of less than 2.0 will be subsidized by 7,000 yuan. At the same time, cities and counties are encouraged to give subsidies to consumers who replace old cars with new ones, and the provincial finance will give appropriate awards; Encourage automobile production enterprises and sales enterprises to independently carry out second-hand car replacement subsidies and superimposed preferential profit-making activities.

　　"In fact, we have always had replacement subsidies for car buyers. Old cars are exchanged for new ones, cars of the same brand are subsidized by 5,000 yuan, and subsidies of different brands are 3,000 yuan. Consumers can enjoy subsidies as long as they provide transaction tickets." Duan Wenbin said that now, government departments also have subsidies, coupled with corporate concessions, consumers can save a lot by exchanging old ones for new ones.

　　What style of car is more popular with consumers? Duan Wenbin pointed to a small new energy passenger car and said, "It must be a new energy passenger car, especially this small one, which saves energy and is convenient to park in the urban area." Yan Dong, a staff member of an automobile sales department who specializes in selling new energy passenger cars, also told reporters: "It is precisely because of the good market prospects of new energy passenger cars that the manufacturers we sell cars changed from fuel vehicle production to new energy passenger car production last year. Moreover, adding intelligent technology and intelligent management, such as autonomous driving technology, to new energy passenger cars is very popular among young consumers. "

　　Cui Zhifeng, a consumer who has transferred to several car stores, is a "post-00" and is preparing to change to a new car. He said: "New energy vehicles are the first choice. I prefer to be intelligent and have a better driving experience. Let’s take a look around today and exchange our old car for a new one in a couple of days. "

　　How to apply for car trade-in subsidy? The reporter learned that consumers can enter the application through the website of the "National Automobile Circulation Information Management" system or the "Car Trade-in" applet.

　　Replacement of home appliances-

　　Merchants let the market get hot.

　　"Trade-in" is not a new term for the home appliance market. The difference is that more businesses have joined the trade-in activities this year. On May 11th, the reporter visited some appliance stores in our city.

　　The reporter saw that many merchants have advertised "trade-in", and almost all the home appliances in the store have billboards. In the corridors and aisles, the slogan of "trade-in" can be seen everywhere. A staff member told the reporter: "Many commodities can be’ trade-in’. This year, there are more commodities participating in the activities and the publicity is stronger. Generally speaking,’ trade-in’ can be deducted from 200 yuan to 300 yuan, and you can participate in activities regardless of the brand or quality. Some merchants don’t even take away the old machines, and then make profits for consumers. "

　　The reporter found that in addition to trade-in, merchants also launched other promotional activities, and some brands launched "group purchase coupons" benefits. After consumers receive coupons online, they can also purchase new products by superimposing in-store promotional activities; Some brands offer services such as "10-year warranty" and free cleaning; Some products focus on intelligence, and users can control them remotely by connecting their mobile phones. Nowadays, intelligent household appliances such as "washing machine+dryer", dishwasher and sweeping robot have entered more and more families. A salesperson told the reporter: "According to the needs of consumers, merchants will launch different products, some of which are economical and applicable, and some of which can meet the needs of high-quality life, but overall, green and energy-saving products sell best."

　　"Come in and have a look, this is our new TV set. Its biggest highlight is’ seamless adsorption’, separated design and stereo surround, and the picture and color are even less, which can meet the needs of family viewing. " The clerk said to the consumers who are buying TV sets, "The promotion activities during the May 1 ST period are still going on. As long as they really want to buy them, the price can be negotiated again." "Now many consumers value cost performance, and similar products with low price, good quality and high energy efficiency are more popular." A citizen who just bought a TV set told reporters.

　　So, which home appliances do consumers most want to join the trade-in activity? The reporter learned that some consumers hope that the trade-in activities of large household appliances such as refrigerators and washing machines should be implemented so that consumers can really get benefits. Another part of consumers said that the upgrading speed of large household appliances is slow, and it is more affordable for small household appliances to join the activities. "Before replacing the old electric baking pans at home, 50 yuan changed the price for a new one. Small household appliances are broken, which costs a little more to repair, but it is a pity to throw them away. This kind of activity is quite good. " Citizen Gao Min said. Ms. Dong, a citizen, said that there are many broken small household appliances at home. If different types of small household appliances can be exchanged for each other, it would be better to buy the products they need.

　　Home improvement kitchen and bathroom "rejuvenation" new-

　　Green, intelligent and energy-saving become the first choice.

　　With a gentle kick, the toilet lid automatically rises, freeing hands; With a wave of your hand, the range hood hidden in the hanging cabinet can be lowered; Remote control operation, the mattress bends into an S-shape, which makes the body fit and relax … Nowadays, green, intelligent and energy-saving products emerge one after another in home stores. Will the home market be "rejuvenated" with the current trade-in craze? On May 13th, the reporter visited some home markets in our city.

　　On the morning of the same day, in a home improvement building materials market in the middle section of Wenming Avenue, the reporter met Ms. Niu, a citizen. "I just bought a new house for my child in March this year, and now the hard clothes will end immediately." She is consulting the whole house customization and told reporters. After a few days of shopping, she realized that there are a lot of wardrobe plates, such as density board, particle board, pine board, multilayer board and solid board, which are dazzling. "The child will get married at the end of the year, so in the choice of building materials, my biggest requirement is that the environmental protection level should be high. This is the case with wardrobes and cabinet plates, as well as the previous latex paint."

　　In addition to the popularity of green building materials, smart and energy-saving products have also become popular choices for consumers. In a bathroom shop on the first floor of the building materials market, the latest smart toilets were put in a conspicuous position. "At present, the best selling in our store is the smart toilet. In the past, most young people liked it, but now the customer base is wider. Many middle-aged and elderly people change their clothes and choose smart or light smart toilets. " Zhi Hong, a salesperson of the store, introduced it. Now the smart toilet is no longer "unattainable". You can buy a light smart toilet with heated seat and automatic lid lifting for more than 2,000 yuan, and the price is similar to that of ordinary toilets. "Our smart toilets and light smart toilets are both water-efficient secondary, and its sensing device will discharge water according to the load-bearing time, providing consumers with quality life and saving water at the same time." Zhihong said.

　　Kitchen and bathroom is the core area of the family and an important functional area. In addition to the renovation of new houses, many consumers who renovated old houses also started from the renovation of kitchen and bathroom. Ms. Gao, who lives in the Laker Triangle, originally bought a second-hand house, which was already decorated when she bought it. "I didn’t redecorate because of the limited budget. Now that I have a little more money, I want to clean up the kitchen. " Ms. Gao, who is choosing a gas stove, said that at present, the cupboard has been replaced at home, and then a set of more energy-efficient stoves and range hoods should be selected.

　　During the interview, the reporter learned that some businesses have launched trade-in activities, and at the same time, businesses are still continuing the "May Day" discount and various combination package promotions. "I saw the trade-in implementation plan issued by the province on the Internet, and I hope that businesses can launch related activities as soon as possible. In this way, the merchants will make some profits and the government will subsidize them. We can also upgrade our consumption and enjoy a higher quality smart home. " Ms. Niu said.

　　What did you get in exchange for the old one?

　　A few days ago, the Provincial Department of Commerce and other departments jointly issued a document to promote the full implementation of trade-in of consumer goods in Henan Province, focusing on the implementation of three major projects: trade-in of automobiles, trade-in of household appliances and "rejuvenation" of home improvement and kitchen and bathroom. Our city is also promoting this work. What changes have been brought to our production and life by the trade-in of consumer goods?

　　Trade-in of consumer goods has brought about an improvement in people’s quality of life. In the new round of trade-in activities of consumer goods, the new products replaced tend to be new energy passenger cars, green smart home appliances, smart electronic products, smart homes and other new products. These new products focus on green and intelligence, bringing convenience and intelligence to people’s lives, especially some aging smart products, which enhance the well-being of the elderly. Trade-in of consumer goods leads the new consumption fashion and improves the quality of life of the people.

　　Trade-in of consumer goods has brought a new look to the consumer market. Consumers can exchange old products for new ones and enjoy a certain amount of subsidies at the same time. Subsidies stimulate market consumption, which is bound to set off a new round of consumption boom. Consumer goods, such as automobiles, home appliances, home improvement, kitchen and bathroom, which are included in this trade-in subsidy, are an important part of residents’ consumption and are also bulk consumer products. Subsidies from government departments and concessions from some enterprises will certainly stimulate the consumer market and then set off a consumption boom.

　　Trade-in of consumer goods brings about the recycling of resources. At present, after automobiles, household appliances, home improvement, kitchen and bathroom and other household products are abandoned, some residents can’t find special recycling channels, and waste products will be littered, which may bring pollution to the environment. After the unified recycling of waste products, possible environmental pollution is avoided, moreover, waste resources can be recycled, and the quality and level of economic cycle are greatly improved.

　　Trade-in of consumer goods has brought about high-quality economic development. Green and intelligence are the vane of the consumer market. Stimulated by the trade-in policy, green and smart products favored by consumers are bound to be popular. This is conducive to promoting investment and promoting enterprises to produce more green and intelligent products, thus promoting the continuous increase of the proportion of advanced production capacity and bringing more high-quality durable consumer goods into residents’ lives. This can also promote local industries to climb "high", make efforts to "new", go "green" and make great strides towards high-quality development.

　　Trade-in of consumer goods has brought a new look to consumers’ life and consumption market. Relevant departments of our city should speed up the introduction of relevant policies so that consumers can enjoy the policy dividend as soon as possible and bring new atmosphere and changes.

　　(Reporter Deng Wei, Gao Qian, Li Hui)

　　hebei university of traditional chinese medicine

　　According to the information recently disclosed on the website of Hebei College of Traditional Chinese Medicine (renamed the website of Hebei University of Traditional Chinese Medicine), on June 6, 2023, with the approval of the Ministry of Education, Hebei College of Traditional Chinese Medicine was renamed Hebei University of Traditional Chinese Medicine.

　　The recently updated "School Profile" of the school website (the data deadline is June 10th, 2023) states, "Hebei University of Traditional Chinese Medicine was founded in 1956, originally named as Hebei College of Traditional Chinese Medicine, with its location in Baoding City, Hebei Province. In 1957, it began to recruit undergraduates majoring in traditional Chinese medicine, and in 1958 it was named Hebei College of Traditional Chinese Medicine. In 1962, it merged with Tianjin College of Traditional Chinese Medicine, which was affiliated to Hebei Province. In 1969, Tianjin College of Traditional Chinese Medicine was moved to Shijiazhuang and merged with Hebei Medical College to form Hebei New Medical University. In 1983, the independent setting was resumed and enrollment began. In 1995, it merged with Hebei Medical College and Shijiazhuang Medical College to form Hebei Medical University. In 2013, the establishment of Hebei College of Traditional Chinese Medicine was resumed. On June 6, 2023, it was renamed Hebei University of Traditional Chinese Medicine with the approval of the Ministry of Education. "

　　Previously, in May this year, the Development Planning Department of the Ministry of Education passed the "Announcement on Approving the Establishment of Undergraduate Colleges and Universities" issued by official website, the Ministry of Education, saying that according to the People’s Republic of China (PRC) Higher Education Law, the Provisional Regulations on the Establishment of Ordinary Colleges and Universities, the Provisional Regulations on the Establishment of Ordinary Undergraduate Schools, and the Standards for the Establishment of Vocational Schools at the Undergraduate Level (Trial), it is proposed to agree to establish seven schools, including Chongqing College of Chinese Medicine, after being inspected and evaluated by experts of the Eighth National College Establishment Evaluation Committee and deliberated by the party group meeting of the Ministry of Education. The publicity time is from May 22 to May 26, 2023.

　　Among the seven schools announced this time, the Ministry of Education intends to agree that Hebei College of Traditional Chinese Medicine should be renamed Hebei University of Traditional Chinese Medicine, and the declared province is Hebei Province, and the nature of running a school is public.

　　In recent years, Hebei College of Traditional Chinese Medicine and Hebei Province have been actively promoting the renaming of schools.

　　In December 2021, the Education Department of Hebei Province mentioned in response to a netizen’s inquiry, "At present, under the strong leadership of the provincial party committee and the provincial government, our province is relying on Hebei College of Traditional Chinese Medicine to build Hebei University of Traditional Chinese Medicine, providing all-round support and guidance in construction funds, talent introduction, education and teaching, and has achieved remarkable results. In the next step, we will continue to take effective measures to increase the promotion and strive to build Hebei University of Traditional Chinese Medicine as soon as possible. "

　　Subsequently, in August 2022, the Hebei Provincial Department of Education replied to the netizen’s inquiry that "Hebei College of Traditional Chinese Medicine was renamed Hebei University of Traditional Chinese Medicine", saying, "After performing the provincial evaluation procedure, our province has submitted the application materials for renaming to the Ministry of Education. At present, related work is progressing in an orderly manner in accordance with the procedures for setting up institutions of higher learning. "

　　"Up for three years, down for three years, flat for three years,The cycle of material price change is generally ten years. Based on this cyclical feature, people in the timber industry expected at the end of 2023 that "the price of timber has been rising for three years and should fall back." However, in the first half of this year, the price of Chinese herbal medicines continued to rise after a short-term adjustment at a high level.

　　After a whole year’s inventory digestion of raw materials of traditional Chinese medicine, the gross profit margin of some listed Chinese medicine enterprises changed greatly in the first quarter of this year, and the pressure of raw material cost began to appear.

　　Manager Li, a staff member of the original purchasing department of a listed pharmaceutical company, told the Cailian reporter: "Last year, some enterprises did predict the price increase of Chinese medicine raw materials and reserved raw materials, but generally speaking, the raw materials reserved by a company are usually one year, at most two years."

　　Since the beginning of this year, the index of Kangmei Chinese herbal medicine has risen from 1810.99 points to 2248.52 points, with an increase of 24.16%. The prices of some varieties such as Atractylodes macrocephala, Cortex Moutan and Radix Paeoniae Alba have increased several times. The prices of Chinese herbal medicines continued to rise overall on the basis of last year’s high prices, while pharmaceutical companies turned to buy high-priced medicinal materials in the market after their own low-priced raw material stocks were exhausted, which may continue to push up the production costs of enterprises. The impact of this year’s price increase on listed Chinese pharmaceutical companies may be deepened.

　　The gross profit margin of some Chinese medicine pharmaceutical companies has dropped significantly.

　　As can be seen from the financial report data of Chinese medicine listed companies in the first quarter of this year, the gross profit margin of some companies showed a clear downward trend.

List of some enterprises whose gross profit margin decreased year-on-year in the first quarter

　　The gross profit margin of the above-mentioned companies in Q1 2024 decreased by an average of 7.65pct compared with the same period of last year, and the gross profit margin of many listed companies decreased by more than 10pct.

　　In this regard, Cailian reporters called some listed companies as investors, and some listed companies said that the rising price of Chinese herbal medicines caused cost pressure on the company’s products.(300519.SZ) A company official said: "The price of Chinese herbal medicines doubled from last year to this year."

The price index of Chinese herbal medicines reached a new high this year.

　　(002603.SZ) said at the performance briefing that Chinese herbal medicines haveAttribute, there is a certain periodicity. Among the Chinese herbal medicines used in the company’s exclusive products, the prices of some Chinese herbal medicines rose significantly compared with last year, which affected the gross profit margin of some products to some extent. The company will take measures to reduce costs and increase efficiency to maintain relatively stable gross profit margin. In addition, the company will further strengthen the construction of Chinese herbal medicine breeding bases, which can not only guarantee the quality of Chinese herbal medicines from the source, but also alleviate the price pressure of some Chinese herbal medicines to some extent.

　　The reporter of Cailian found that the prices of raw materials for the main products of several listed companies with obvious decline in gross profit margin have indeed risen sharply. such as(002728.SZ), the price of raw materials for washing Aster rose from 45 yuan/kg at the end of 2022 to 90 yuan/kg at present, while that of Radix Platycodi rose from 37 yuan/kg to 43 yuan/kg, that of Radix Peucedani rose from 45 yuan/kg to 85 yuan/kg, and that of Radix Glycyrrhizae rose from 22 yuan/kg to 31 yuan/kg. Only Fructus Aurantii decreased slightly from 23 yuan/kg.

　　However, it should also be noted that not all companies’ gross profit margin decreases are caused by changes in the cost of medicinal materials, and changes in the company’s product structure and the results of medical insurance negotiations will have a greater impact on the company’s gross profit margin.

　　However, for most Chinese medicine pharmaceutical companies, the overall price of Chinese medicine is still on the rise this year, and the gross profit margin of enterprises is affected by the change of raw material cost or more obvious than last year. This year, the prices of some commonly used Chinese herbal medicines, such as Atractylodes macrocephala, Radix Paeoniae Alba and Radix Aucklandiae, have risen sharply, and the market sentiment continues to rise. However, the prices of Chinese herbal medicines, such as Angelica sinensis, Codonopsis pilosula and Glycyrrhiza uralensis, which fell back in the second half of last year due to excessive increase, also showed signs of stabilization.

　　After investigating and interviewing the distribution market of Chinese herbal medicines and some listed companies, the reporter of Cailian found that for enterprises with Chinese herbal medicine planting bases, the stability of product supply can be basically guaranteed when the price of Chinese herbal medicines rises, but because most of the medicinal materials in most enterprises are mainly planted in a cooperative way, the purchase price of raw materials is purchased at a protective price that goes with the market, which will not greatly benefit when the price of the medicinal materials rises.

　　Manager Li told Cailian reporter: "The raw material reserves of most large Chinese medicine pharmaceutical companies generally analyze the price when purchasing medicinal materials. If the current price of a medicinal material is significantly higher than normal, enterprises generally will not make a large number of purchases, but will only use it as needed."

　　If the current pharmaceutical companies start to use the purchasing strategy of low-inventory raw materials, under normal circumstances, the price of high-priced raw materials will slowly decrease due to weak demand, but if the price of this raw material continues to rise, pharmaceutical companies can only passively purchase.

　　Enterprises raise prices? Break the contract? Or involution?

　　Faced with the rising prices of Chinese herbal medicines, various companies have made different countermeasures for different products and markets.

　　Some listed companies have chosen to raise prices, the earliest is(600436.SH) issued the Announcement on Price Adjustment of Leading Products in May 2023, and the company indicated that the retail price of Pien Tze Huang tablets, the leading product, in the domestic market will be raised from 590 yuan to 760 yuan from May 6, 2023, with an increase rate of 28.8%.

　　For this price increase, the company said that it was mainly due to the rising cost of raw materials. The reporter of Cailian learned from the staff of Bozhou Drug Merchants Network that the price of bezoar, the main raw material needed by Pien Tze Huang, has increased significantly in the past two years. The price of natural bezoar per kilogram has risen from 500,000 yuan to a maximum of 1.8 million yuan, and now it has dropped slightly to around 1.5 million yuan.

　　However, Pien Tze Huang did not raise the price of Angong Niuhuang Pill, another product with bezoar as the main raw material. Earlier, a staff member of another Angong Niuhuang Pill manufacturer told the Cailian reporter that although the price of bezoar has increased greatly, the company’s price increase needs to take into account the situation of competitors of the same product. If the price increase is rushed, it may affect the product sales.

　　Except Pien Tze Huang,(002644.SZ) also announced in March this year that it will adjust the ex-factory price of its main proprietary Chinese medicine products due to rising raw materials and production costs, with an average price increase of 9%. Judging from the company’s first quarterly report, the gross profit margin of sales was 31.1%, which was indeed higher than that of 26.66% in the same period of last year. However, since the company raised the price in March, the boosting effect of the price increase on the gross profit margin has not yet fully appeared in the first quarterly report.

List of some enterprises whose gross profit margin increased year-on-year in the first quarter

　　From the product structure of the company, its main products include compound Huangqi Jianpi oral liquid, concentrated Danggui pill, Xiaoyao pill, Angong Niuhuang pill and Liuwei Dihuang pill, most of which are OTC products.The public selling price of e-commerce platforms such as Taobao shows that the price of the company’s products is relatively low compared with similar products of other brands, and the gross profit margin is relatively low.

　　In addition, Cailian reporters learned from pharmacies and some listed companies that the prices of main products of listed companies have also been adjusted. among(600993.SH) A company official said that the price of hemorrhoid cream under the company increased slightly. There are also staff members of a medical institution in Shijiazhuang City who reported to the Cailian reporter.The price of quick-acting jiuxin pills has increased recently.

　　Under the pressure of rising prices of Chinese herbal medicines, some enterprises chose to breach the contract. Last month, Shandong Province announced two batches of "Announcement on Medical Price and Credit Evaluation Results of Illegal Enterprises in Joint Procurement of Chinese Herbal Pieces by Sanming Purchasing Alliance Inter-provincial Purchasing Alliance". Many enterprises refused to fulfill their commitments and refused to fulfill their purchase, sale or distribution contracts without justifiable reasons.（600085.SH）、The subsidiaries of (600518.SH) and Zhendong Pharmaceutical (300158.SZ) are all on the list of general dishonesty/serious dishonesty.

　　The list mainly involves varieties such as Paeonia lactiflora, earthworm, Atractylodes macrocephala, Cortex Moutan, Angelica sinensis, Codonopsis pilosula, etc., which have increased greatly in the second half of last year or this year. Taking Atractylodes macrocephala as an example, the unified price of goods in Bozhou and anguo city markets rose from the lowest 28 yuan per kilogram last year to the highest 170 yuan per kilogram this year.

　　Some insiders told Cailian reporter that because the centralized collection of Chinese herbal medicines in Shandong was not forced by the government, but made by micro-doctors, the risk of default was low. Therefore, some pharmaceutical companies chose to take the initiative to default because the cost of some drinks increased too much, if they continued to supply, they would cause serious losses.

　　In addition to price increase and default, enterprises have a slightly helpless third choice. Some people in listed companies said that the price increase may face an unfavorable situation of competition with the same products, and now they can only support it, but the company will try its best to reduce various expenses.

　　Faced with the rising prices of medicinal materials, some experts in the medicinal materials industry, such as Bozhou and Anguo, have also begun to revise their judgments on the rising cycle of Chinese medicinal materials-"There is a constant inflow of funds, and it may rise." However, some old drug dealers believe that the actual demand growth of medicinal materials is not so great. The price increase of many medicinal materials is not driven by demand, but by funds. Medicinal materials are hoarded in cold storage to form inventory, and the risk of price decline in the market is increasing.