[XCAR Deep Observation Original]

　　SUV is only one type of vehicle segmentation, why does it become the topic of today’s headlines? The reason is simple, because it attracts more and more attention and sells better and better, especially in China market. According to the latest data, from January to September, the national SUV sales reached 5,999,200, up 45.91% year-on-year, while the car sales reached 8,441,200, but the year-on-year growth was only 2.70%. It can be said that SUV is the most popular model in China market at present, and it is also the fastest-growing model, which further stimulates major car companies to increase their efforts in the field of SUV models. Skoda, Volkswagen and Audi, the three brands of Volkswagen Group, are very familiar to everyone, and they are also three brands that domestic consumers like very much. Let’s talk about the SUV strategies of these three brands in the following article.

　　Skoda brand SUV strategy

　　Since 2013, Skoda has gradually accelerated the launch of brand-new products in China market. Last year, it completed the replacement of Jingrui and Supai, and launched a brand-new brand Slogan. With the increase of sales volume, Skoda will launch more brand-new products in China market, with only three SUV/CUV models planned in China, and gradually expand the product layout in the SUV market segment.

　　Among them, Yeti, which was repositioned and listed last year, is an extremely important step in Skoda SUV strategy. Yeti aims at the hot small SUV market in recent years and further explores the SUV market segment. At the price level, Yeti is positioned in the range of 130,000-180,000 yuan, which has a great intersection with the products of the same level on the market. For products one level higher than it, the entry threshold should be 180,000-200,000. In contrast, the cost performance of Yeti is still very high.

　　This year, in order to make up for the gap of Skoda brand in the large SUV market, Kodiaq, the first medium-sized SUV model to be unveiled at Guangzhou Auto Show, will become the second SUV of Skoda in China market after Yeti. With this SUV model, Skoda will not only further improve its layout in the domestic SUV market, but also realize the seamless connection from small SUV to medium-sized SUV market and further meet the upgrading needs of consumers. So, what strength does Skoda Kodiaq have to take the lead in the fierce market competition in the future?

　　The first domestic medium-sized SUV Skoda Kodiaq was unveiled at Guangzhou Auto Show.

　　Since we talked about Skoda’s SUV strategy earlier, we have to say that Skoda is a very important car at present, which is Skoda’s first mid-level SUV model Kodiaq. Skoda Kodiaq first met us at the Geneva Motor Show in March 2016. At that time, it was still in the concept car stage, and there was no brave name of Kodiaq, but it was called Vision S.

　　Six months after the concept car was unveiled, the exact time should be September 1st. Skoda’s new mid-level SUV model KODIAQ was launched in Berlin. The new car continued the style of the VISION S concept car and was built on the Volkswagen MQB modular platform.

　　Skoda KODIAQ (named after Kodiak Bear in Alaska) adopts the integrated design of headlights and front grille, and the headlights are added with LED light groups, and the air intake grille adopts an all-black hollow style. The side lines of the car body are straight and tough, and the smooth curve of the roof also reserves a certain head space for the third row. In the rear part of the car, the rear part of the car has a strong sense of hierarchy. The taillight group adopts C-shaped LED strip shape, which has a strong visual impact. The three-dimensional double tailpipe design makes the rear part more powerful and sporty.

　　In terms of body size, the length, width and height of KODIAQ are 4697/1882/1676mm respectively, and the wheelbase is 2791 mm. The new car offers five-seat and seven-seat versions for consumers to choose from. In addition, the minimum weight of KODIAQ is only 1523kg because of the lightweight measures such as high strength steel and weight reduction.

　　Previously, SAIC and Skoda Motor have signed a memorandum of understanding, and it is planned that the amount of investment in China will exceed 15 billion yuan in the next five years, which will be used in SUV, new energy, automotive interconnection solutions and new modes of travel. Among them, in the SUV field, Skoda has started to invest in three factories in Ningbo, Yizheng and Shanghai to expand production capacity and carry out technical transformation. According to the production plan of Shanghai Volkswagen Skoda, the new SUV model KODIAQ will be put into production in Changsha factory.

　　Kodiaq will form strategic complementarity with Yeti to enhance brand and product positioning.

　　In the domestic automobile market, Yeti was originally sold in China in the form of import. After localization improvement, it was made in China, with a backpack spare tire design, which was obviously different from the imported version of Yeti. At present, the sales volume of Yeti has maintained a rapid growth of 10%, which is the fastest growing model of Skoda brand. At this year’s Chengdu Auto Show, Yeti officially launched the brother version, and the new car added many configurations on the basis of the previous version, selling for 159,800 yuan. Subsequently, on September 20th, the 2017 Yeti was officially launched. Together with the previously listed Brother Edition, there were 6 models, and the price range was 129.8-20.98 million yuan.

　　In order to enhance the competitiveness of products, the 2017 Yeti has adjusted the configuration of some models, among which the 1.4T DSG pioneering version will add external spare tires, leather seats and side airbags. In addition, the model will also be equipped with an 8-inch multimedia system screen; The 1.4T DSG Zunxing Edition will come standard with an 8-inch multimedia system screen. In addition, the 2017 Yeti canceled the 1.4T manual forward version. After upgrading the configuration and improving the models, Yeti’s competitiveness in the domestic joint venture SUV market has been further improved. Compared with the models of Freeman, Dongfeng Honda XR-V and Hacker of the same level, Yeti not only has obvious price advantage, but also has better comprehensive competitiveness than its competitors at the same level, and has the strength to compete with compact competitors in fuel economy, space flexibility and configuration.

　　With the continuous improvement of Yeti’s strength, the influence and reputation of Skoda brand in the SUV market will also be continuously enhanced. After the new medium-sized SUV Kodiaq officially joins the Skoda SUV camp next year, the influence of Skoda brand in the domestic SUV market will be further enhanced. In order to further expand the layout of Skoda in the domestic SUV market, Skoda will build a richer SUV product portfolio in the China market in the future. As Mr. Han Maian, President of Skoda China, revealed: In addition to Kodiaq, a large 7-seat SUV, a number of SUVs including crossover vehicles will be launched in the future, which will eventually achieve full coverage of SUV products and become a powerful guarantee for Skoda to hit 500,000 vehicles.

　　In the future, more SUVs will be pushed to further enrich SUV cars.

　　In addition to the Yeti and Kodiaq mentioned above, a few days ago, overseas media also exposed a set of imaginary maps of Skoda’s brand-new SUV. The design concept of this car comes from Skoda Jingrui, which locates the small SUV market and is expected to be officially released in 2018. Skoda’s new small SUV will be positioned under Yeti, and its main competitors in the future will be Citroen C4 Cactus and Nissan JUKE.

　　This new small SUV has not yet exposed specific parameters in terms of body size, but it is reported that it is likely to be equivalent to the current Yeti, and the next generation Yeti will be upgraded in terms of body size, forming a differential layout with the new small SUV, thus competing with hackers for market share of compact SUVs.

　　On the whole, in the field of SUV models, Skoda will gradually form a small, compact and medium-sized all-round layout in recent years, alleviating the situation that Yeti is alone at present. With the coming out of Kodiaq and brand-new small SUVs, what kind of achievements will Skoda make in the SUV market in the future? We will wait and see.

　　Beijing, April 25 (Xinhua) According to the Voice of China, "Chaoguang Night News" reported that on April 23, a total of 25 provinces (municipalities and autonomous regions) held a written civil service examination, with a total number of applicants reaching 4.095 million, which is the largest civil service examination. However, since Saturday night, the topic of "Civil Servant Joint Entrance Examination" has exploded on the Internet. Many netizens said that the "double-creation" questions in the application topic were circulated before the exam, and netizens from Jiangxi, Chongqing, Hunan, Guizhou and other places have cracked down on the Internet. In this regard, Yang Guangye journalists launched an investigation.

　　Many provincial civil service exams are suspected of being leaked. Official: It is involved in verification.

　　According to the registration data, 136,000 people successfully registered for the civil service examination in Jiangxi Province on the 24th. As soon as the exam ended that afternoon, some people reported that the test questions were similar to the simulated test papers that had been done in some training institutions before. According to the information circulating on the Internet, the most questioned topic is the topic of the day. Some candidates posted on the Internet that the topic of "starting a business" had been done in the simulation paper of the training institution before. Even some administrative professional ability test questions have been met.

　　Later on the day of the exam, Huatu Education Group Fuzhou Branch published an article in its WeChat WeChat official account, in which several screenshots were quoted, all of which were similar to "Huatu guessed the exam questions". This statement has undoubtedly deepened the public’s doubts about the fairness of the civil service examination. Weibo, the official of Jiangxi Provincial Department of Human Resources and Social Security, announced that he had been involved in the investigation.

　　While there is a rumor on the Internet that Jiangxi civil service examination is suspected of leaking questions, there are also candidates from Sichuan, Shanxi, Guangxi and other provinces and regions who reflect similar situations. Xiao Zhao, a candidate from Sichuan Province, took the civil service examination in this province on the same day. That night, he saw the so-called "Huatu Secret Volume" circulating on the Internet. According to his memories, Xiao Zhao compared it and found that the "Secret Volume" was highly compatible with the real examination questions. "Even the last big question in Sichuan is the same as that in Huatu. The coincidence rate of the application can be said to have reached the name of the cafe mentioned in its title, which is exactly the same. " Xiao Zhang, a Shanxi examinee, also saw the so-called "Huatu Secret Paper" which was widely circulated on the Internet. He said that the similarity between the examination questions and the "secret paper" in the administrative professional ability test paper was as high as 80% or more.

　　For the situation reflected on the Internet, a staff member of Huatu Education Jiangxi Branch denied that Huatu leaked the test questions. "The civil service examination questions belong to the national first-class secrets. We Huatu have no insiders in the (proposition group) and there is no way to disclose the questions. It just means that our team of teachers in Huatu is excellent, and they may have talked about some topics in their usual lectures. " A senior manager of Huatu Education also believes that if a commercial training institution hypes up by getting the examination questions belonging to state secrets in advance, it is undoubtedly suicidal.

　　He said that Huatu Education Group has noticed this incident and will cooperate with relevant departments in a timely and full manner.

　　Insiders of training institutions have different opinions, and commercial speculation is not excluded.

　　Similar problems have occurred more than once. Whether it’s the real disclosure or the hype of training institutions, under the background of all kinds of suggestive training and publicity, whether there will be problems in various exams every year has now become a topic of concern and even concern. In this regard, the responses of some insiders in the industry are also different.

　　In Henan, the registration for the 2016 Henan Civil Service Examination has not yet started, and the training course of a civil service examination training institution in Xuchang has already started. The reporter visited Xuchang Civil Servant Training Market in Henan Province and found that most of the slogans such as "package" and "you know" are just bragging propaganda of some training institutions, and the probability of leaking questions in advance in the public examination is very small.

　　A staff member said in an interview that although some training institutions advertise "no refund" and "no refund" before the exam every year, even some training institutions will say that they will invite teachers to give lectures, but these are just to attract students’ attention: "The longer the time, the higher the pass rate. It is unrealistic and impossible to pass the exam. How can he pass it?" It is impossible for a teacher to give a lecture. Don’t even think about it. It is impossible. If he dares to give a lecture, he will break the law. We know that he will not be allowed to come out after the question is finished. " Regarding the situation that the written test of Jiangxi civil servants "provincial examination" has leaked this year reflected by netizens and candidates, he believes that in order to improve the success rate of training, some training institutions may invite experienced teachers to bet on the questions in the final stage of training, that is, the "gambling questions" in the industry, but this is only applicable to the application of this examination subject. "If you apply, he has a topic. There are several hottest topics this year. You have read all these and mastered them. You are not worried about which one. If you apply, there are actually only a few major events every year."

　　Mr. Zhang, who once set up a training course for civil servants in Xuchang, also told reporters that advertisements such as "package" and "but refund" are actually to attract students. Often, this "no refund" training method has a high application fee, and the training institution earns probability money, and if the candidate has not passed the exam, the training institution will not refund all the fees to you, but only a part. In response to the leakage incident, Mr. Zhang said that the civil service examination is an important way for the country to select outstanding talents and enrich the ranks of government personnel. Both the examination procedures and confidentiality work are very strict, and it is difficult to leak questions. It is possible for someone to take photos in violation of regulations during the examination. "Some small training institutions may cheat during the exam. For example, they find several people and sign them up for the exam. Each person has different topics, and then they go into the examination room to do the questions, and then bring out the answers, and then pass them on to some candidates through miniature headphones and electronic equipment."

　　There are also people in the industry who are likely to analyze the leak.

　　Li, who didn’t want to be named, is the head of a small civil servant examination and training institution. Although he didn’t get wind of this suspected leak before the exam, he was not surprised at all: "This kind of criminal record was there before, but it was different in degree." As a veteran in the industry, Li believes that the possibility of training institutions taking the public examination questions is about zero. Because betting on the topic means that the number of questions is very small, under such a premise, if it is extremely close to the real question, there must be something fishy: "From the root, there must be something wrong with the questioner. Theoretically, the questioner put away his mobile phone during the question, but he probably put his ideas and some larger institutions through the wind before the question, so when he really gave the question, it was what he had said before. "

　　Li revealed that at present, almost all civil service examination and training institutions will enroll students under the banner of "package". "package" means that if it is impossible to get a full refund, once it has passed the exam, it will bring huge benefits that ordinary people can’t imagine: "The fees charged by large training institutions are very high. The first one is a full refund, at least 18,000 yuan, and there are more than 500,000 yuan, that is, no matter what the written test is, if it is only a full refund, the second one is about 15,000 yuan. This kind of defense is not a full refund, but it is only a few thousand dollars, and it may be four or five thousand dollars. From the market point of view, students are more inclined to choose the first one because it doesn’t matter how much money I spend when I pass the exam. If I really enter the written test, the economic benefits will be huge, and the first income may be hundreds of millions. From the perspective of economic interests, it is desperate for this institution. The second reason is that the state’s handling method is not decisive. In the past, there have been such things as missing questions in the postgraduate entrance examination. Basically, whoever has an accident will be dealt with. It seems that there are few such things as retaking the exam, which is very unfair to the majority of candidates. "

　　In Li’s view, the suspected disclosure of questions by individual training institutions may push the public examination training market with huge resource monopoly to the extreme of more abnormal development: "This incident is a cardiotonic for these large institutions, which makes the majority of candidates more confident that they are authoritative, whether they are betting on questions or have internal information, and they must be reported for the next exam. No matter whether they fail this time, even if they have to retake the exam this time, they will still believe that they have this strength. Candidates don’t think too much, just want to know whether I can get in, where to spend money instead of spending it, and there may be real questions in the training process, even if a very small part is worthwhile. This will further lead to resource monopoly and seriously affect the fairness of the market. "

　　In this regard, Chen Xiaoxi, a lecturer in the Department of Ideological and Political Affairs of Chuzhou University and a doctor of philosophy at Fudan University, said that some training institutions would seek ways to disclose exam questions and even organize cheating in order to achieve a high pass rate. It is also possible that exam questions will leak in different links. "Including the easing of marking, the easing of propositions, the transportation and preservation of test papers, and the possible fraud caused by the internal examination room, we said today that internet plus will promote the development of many industries, but internet plus will also bring serious challenges to many things. For example, now that communication technology is so developed, it will also lead to fraud in exams."

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