Originality makes business more valuable.

Yang Yinfen, the new chairman and general manager of Liangpin Store, shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office. At the same time, good shops announced a large-scale price reduction, but related products were mainly concentrated in online stores.

Author | Lei Yanpeng

Editor | Chen Fang

Operation | Liu Shan

The new coach slashed the price.

"At the moment, what is in front of us is not only the problem of living hard, but the problem of living or not. The good shop has 11,000 employees, 11,000 families behind it, and thousands of enterprises and families in the supply chain. "

This is the description of the company’s current situation by the new helm of A-share snack king Liangpin shop. Recently, Yang Yinfen, the new chairman and general manager of Liangpin Store, issued an open letter to all employees, officially opening the first round of reform after taking office. Like his predecessor, Yang Hongchun, Yang Yinfen is a member of the founding team of Liangpin Store, and they are the actual controllers of the company. They are also old colleagues in Kelon Electric Appliances.

In addition to the open letter, another fire after Yang Yinfen took office burned to the price.

Good shops told the "market circle" that "this is the largest price reduction of the company in 17 years, with an average price reduction of 22% for 300 products", mainly focusing on snacks with cost optimization without affecting quality and high repurchase rate, and the overall principle is "price reduction without degrading quality".

"Macadamia nuts, pine nuts, pistachios, cashews and other nuts, meat snacks such as pork jerky, duck neck and roasted sausage, and explosions with high repurchase rate such as spicy strips, dried beans, bread cakes and melon seeds are now the main force to reduce prices." The good shop said.

In the open letter, Yang Yinfen mentioned that this reform is mainly based on "three views":

Looking at the industry, online consumption flow shifts, competition intensifies, various offline snack patterns bloom in an all-round way, and a series of new species appear.

Looking at users, consumption has entered a rational era, consumers’ money bags have become tighter, and the consumption levels of different groups of people have become more differentiated and distinct. How to meet the needs of different users is also a test before them. In addition, the reality that consumers think that good shops are expensive also shows that the price of their products must be more close to the people.

Look at yourself, with the company’s development for 17 years, the organization is bloated and overstaffed, and bureaucracy and departmentalism have emerged. Externally, the development is sluggish, and the scale and profitability are declining.

This open letter shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office.

In his open letter, Yang Yinfen repeatedly stressed that the core purpose of the transformation of good shops is only one: to return to the image of good shops next door and move towards the route of good quality and close price. "No change, we really may lose our qualification at the poker table."

Good shops have previously positioned themselves as "high-end snacks", so this time, the price reduction has a great contrast to the market. Some consumers said: "Consumers are becoming more and more rational, and the brands that cut prices are sober."

After the price reduction was announced, the share price of the good shop also responded.

▲ (the stock price chart since the listing of the good shop. Source/Straight Flush)

During the three trading days from December 1st to December 5th, the share price of Liangpin Store rose continuously, and the daily limit of the first two trading days continued. This is really rare for a good shop. In the previous nine months, its share price has been "halved".

However, this price adjustment will not have much impact on the short-term performance of good shops.

Good shops told the "city circle" that the products with adjusted prices were mainly sold in offline stores, with the adjustment range of 10%-47%. In the first half of 2023, the operating income of these products in offline stores accounted for 13.5% of the total operating income.

In the first half of 2023, the revenue of good shops was less than 4 billion yuan. In other words, the revenue of this part of price adjustment products in the first half of the year was less than 540 million yuan.

This also answered some consumers’ doubts: "It is said that the price has been reduced, but why is it not obvious?"

For example, the good shop said that the large-opening macadamia nuts (400g) on sale dropped to 29.9 yuan/can; The pork jerky with the first order rate is the key product of this price adjustment, and the price of classic pork jerky is 65 yuan/kg; The price reduction of some products is achieved through membership price.

However, after the price reduction of some products in offline stores, the price advantage is not obvious compared with the e-commerce platform with long-term promotion activities. On December 7, in Tmall Supermarket, the discounted price of the large-opening macadamia fruit (400g) in the good shop was 27.9 yuan/can; In the flagship store of Liangpin Store in Pinduoduo, the large-opening Hawaiian fruit is 29.8 yuan/can after 10 billion subsidies, and it is 500g g.

Development encounters bottlenecks.

Three squirrels, good shops and herbs were once the three giants of online celebrity in the leisure snack industry.

Among them, the establishment of good shops was the earliest. Baicaowei was founded in 2007, Three Squirrels in 2012, and Liangpin Store opened its first store in Wuhan in August 2006.

In August 2016, Baicaowei was bought by you for 960 million yuan, and it was listed by taking shortcuts. After many times of listing, three squirrels finally landed in the capital market in July 2019; In February 2020, the good shop realized its dream of listing, calling itself "the first share of high-end snacks".

To talk about the first share, in fact, the share that came to Iraq in October 2016 is the "first share of snacks" in China. However, in recent years, online celebrity has been completely overtaken by the younger generation, and compared with the Big Three, its light has long been dim.

On the eve of the listing of the good shop, Baicaowei "remarried" Pepsi for $705 million, and the story of Baicaowei was lost in A shares. However, the three squirrels and the good shop have been chasing each other.

In 2022, Liangpin Shop finally overtook three squirrels (with a revenue of 7.293 billion yuan) with a revenue scale of 9.44 billion yuan, and became the leader of the snack industry.

▲ (data source /Wind)

There is a very important premise that a good shop can surpass three squirrels-three squirrels have had a bad life in recent years. As early as 2019, the revenue of the three squirrels exceeded 10 billion. However, with the dissipation of the first wave of e-commerce dividends, the development of the three squirrels encountered bottlenecks. From 2019 to 2022, the revenue continued to decline.

From 2019 to 2022, although the revenue of good shops continued to grow, it was actually not much better than three squirrels-in 2022, the revenue only increased by 1.24%. Moreover, the problems of good shops have begun to be exposed.

In the first three quarters of 2023, good shops realized operating income of 5.999 billion yuan, down 14.33% year-on-year; The net profit of returning to the mother was 191 million yuan, a year-on-year decrease of 33.43%. Among them, the revenue in the third quarter was 2.013 billion yuan, down 4.53% year-on-year; The net profit of returning to the mother was 1,998,400 yuan, a year-on-year decrease of 97.88%.

So far, the revenue of good shops has declined for five consecutive quarters, while in the past five quarters, the net profit has declined for three quarters. In 2022, the net profit of good shops was 334 million yuan, less than that in 2019.

The current situation of good shops-it’s difficult.

Yang Yinfen wrote in an open letter: "I said in August this year that the 17-year-old good product is facing the most difficult challenge since it started its business. At the moment, this challenge is still intensifying. In order to stand out from the encirclement, good products must fade away and be reborn like a soaring eagle. "

From the perspective of sales model, good shops are mainly divided into online and offline channels. Among them, online sales are mainly through e-commerce, while offline sales are mainly divided into direct retail business and franchise business.

In 2021, the revenue of its e-commerce business accounted for more than 53%. However, from 2022 to the first three quarters of 2023, the revenue of e-commerce business continued to decline, accounting for less than 45% in the first three quarters of 2023.

For the decline in the third quarter performance, Liangpin Store explained that the overall sales scale of the company fluctuated due to factors such as the stratification of consumer demand and the differentiation of online platforms and users. At the same time, the company’s profits fluctuated in the third quarter due to the increase in labor and rental expenses and the fluctuation of gross profit margin due to the newly opened direct stores.

Leisure and snack industry has low entry threshold, low industry concentration and serious homogenization. In addition, many snack giants mainly use OEM mode, which leads to the low profit rate of the industry.

In the first three quarters of 2023, the gross profit margin of good shops was 28.54%, but the net profit rate of sales was only 3.18%. The net profit rate of good shops has shown a downward trend in recent years, from 4.53% in 2019 to 3.54% in 2022.

Snacks are not easy to sell, and the revenue is declining. At the same time, online traffic is shifting and the cost is getting higher. The new offline model is rising, and new stores are opened, and the cost investment is getting longer. The profit margin, which is not high, can’t stand much tossing.

Under the pressure of performance, while optimizing the cost, it seems to be a "forced" action to make the product price "more close to the people".

A new round of "fighting" begins.

Consumption has entered a rational era, and the province and the flower are the mainstream consumption views of generation Z. Various research reports are proving that the consumption of young people is returning to "rational pragmatism".

At this time, good shops labeled as "high-end snacks" have become somewhat out of date.

At the beginning of 2019, Liangpin Store held a high-end snack strategy conference. At that time, it also spent a lot of money to invite celebrity endorsements. While shouting "high-end snacks", the good shop also said that it would "abandon the price war".

Yang Hongchun, then the chairman of Liangpin Store, said: "The reason why we launched the high-end strategy is actually to avoid the homogenization competition. We want to take their different development paths. Among all the pursuits, there are price-oriented, quality-oriented and brand-oriented. We choose the demand to enter the high-end quality."

Behind the high-end transformation of good shops is the consumption upgrade that people are talking about at that time, and the leisure and snack industry is also in a growth period.

The snack industry in China started from a bag of melon seeds, to the rise of large and small brands, and then to online celebrity brands to compete for traffic. At that time, it was hoped that high-end products would jump out of the price war of homogenization from the positioning, but now the industry is fully competitive and the environment has changed.

On November 28th, Liangpin Store announced that Yang Yinfen was elected as the chairman, and at the same time, he was re-appointed as the general manager of Liangpin Store. Yang Yinfen used to be the director and general manager of Liangpin Store. In September 2022, he resigned as the general manager when he became the vice chairman.

With this "coaching change", Yang Hongchun, one year older than Yang Yinfen and born in 1973, stepped down as chairman and general manager.

Yang Hongchun and Yang Yinfen are both members of the founding team of Liangpin Shop. Since its listing in 2020, the actual controllers of Liangpin Store have been Yang Hongchun, Yang Yinfen, Zhang Guoqiang and Pan Jihong.

▲ (Property right and control relationship diagram between the good shop and the actual controller. Source /2022 Annual Report)

After the change of the helm, the strategy is also changing.

Yang Yinfen said that the good shop will launch a new round of reform around the theme of "strengthening business innovation and improving operating efficiency in an all-round way", with the aim of making product prices more close to the people on the basis of adhering to "good products". The so-called "price reduction does not reduce quality". "This is also a major change in the company’s operations."

This is somewhat similar to the current strategy of the old rival three squirrels. Three squirrels put forward the strategy of "high-end cost performance" at the end of 2022. Three squirrel related people told the "city boundary" that the "high-end cost performance" strategy began to work together in March 2023, and at the same time, some products began to reduce prices one after another.

In other words, the three squirrels have already started to reduce their prices.

The three squirrels have encountered a series of problems in the past few years, especially in 2022, and their performance has fallen sharply. In the words of Zhang Liaoyuan, chairman and general manager of Three Squirrels, "last year was a heavy blow". In an interview with Red Star News, Zhang Liaoyuan concluded that the core reason for being hit hard was that in the process of e-commerce evolution, the three squirrels did not completely keep up. The three squirrels were firmly rooted in the era of shelf e-commerce, but they did not quickly enter the emerging e-commerce.

As an online brand, the three squirrels rely on third-party e-commerce online, and opening stores offline is not smooth.

By the end of 2020, the three squirrels had 171 food shops and 872 alliance shops. By the end of the first half of 2023, there will be only one catering store and 316 alliance stores. In 2022 alone, 118 restaurants and 431 alliance stores were closed. Behind this, it is rebuilding the offline store-the transformation system to the community snack shop.

The three squirrel community snack shops mainly sell their own brands. Different from the original stores, they focus on "cost performance" and are mainly opened in cities below the second tier. People related to the three squirrels told the "city boundary" that since June, there have been more than 150 community snack shops in Anhui, Jiangsu and Zhejiang, and they will expand to the whole country in the future.

Low price or cost performance has become the focus of the snack industry.

According to the Survey of Global Consumer Insights in 2023 released by PricewaterhouseCoopers, considering the impact of the current economic environment and the potential cost of living, one of the most significant changes in consumer behavior is to turn to more pragmatic and rational purchase decisions. Consumers pay more attention to the quality and value of products, and at the same time make full use of promotional activities to compare the prices of different sellers.

Doing raiders, comparing prices, and finding coupons have gradually become people’s habits before shopping.

More and more rational consumers are more and more sensitive to prices. In the snack industry, it is no exception.

In recent years, temporary food stores, snack discount stores and discount-style snack stores have risen rapidly, and the most remarkable feature of these stores is cost performance. Especially, the mass-selling snack shops represented by busy snacks, Zhao Yiming snacks, and snacks are famous, with the help of capital, have taken advantage of new opportunities and expanded vigorously, which has brought great impact to the snack industry.

In November, snacks and snacks in Zhao Yiming were busy merging. Prior to this, in October, Liangpin Store announced its withdrawal after investing in Zhao Yiming Food through a wholly-owned subsidiary for half a year. Recently, Liangpin Store said that it had sued Zhao Yiming Food because it deliberately concealed the company’s major events, namely the above merger, during the cooperation period between the two parties.

Right or wrong, there is no conclusion.

However, in 2022, the good shop also laid out a discount brand-snack stubborn home. In mid-November, the good shop said that the stubborn snacks focus on the Hubei market and plan to open 500 new stores this year.

The snack industry is turning to the battle of cost performance or price. Behind this, the competition is the cost advantage under quality.

By optimizing the supply chain, circulation, packaging, channels, etc., we can reduce costs and increase efficiency, and then reduce prices. This is the long-term solution for the three squirrels of the old online celebrity brand and the good shops, or for the newly rising Zhao Yiming and the famous snacks.

On the snack track, the past two years have been very lively, with expansion, overtaking, merger, store closing, opening, reduction, price reduction, transformation, change … and defense and counterattack. The industry has entered a new cycle, and the "fight" about prices has begun.

Zhang Liaoyuan said that the current snack food field is like the "Warring States Period".

In this battlefield, the crowds are competing and the smoke is filled, depending on who wants to sing and who will appear.

Originally produced in the city, please do not reprint it without authorization.

E-mail for communication suggestions: gaojian@boyamedia.com

Original title: "Good shop is in a hurry"

Read the original text

According to comprehensive reports, on July 24th, local time, US President Biden delivered his first speech after his re-election campaign.

According to CNN,Biden defined the 2024 general election as a choice "between forward and backward, hope and hatred" and regarded his decision as a democratic issue.

Biden said,The United States is at a "turning point". "This is one of the rare moments in history. The decision we make now will determine the fate of the country. We must choose between advancing or retreating, hope or hatred, unity or division. "

Biden also said, "In the next six months, I will concentrate on fulfilling the duties of the president."

In addition, he also listed some diplomatic and domestic political initiatives during his tenure, and once again expressed his support for Harris’ election for the US president.

Biden announced on the 21st that he would no longer seek re-election as president, and supported Vice President Harris as the Democratic presidential candidate to participate in the 2024 general election.

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? ? On September 30, 2024, Equation Leopard was officially unveiled at the 19th Xi ‘an International Auto Show in 2024, dedicated to creating new scenes and experiences of intelligent hard dispatching. It is the second product of Equation Leopard, positioning the super hybrid intelligent hard-core SUV, in which many subversive technologies can be seen. The first batch of stores in the country arrived at the store, and the user’s static tasting experience was opened. With the arrival of Leopard 8, the product layout of Equation Leopard has been further enriched. Positioning a hard-core SUV with super hybrid performance is more exploratory and playful, and it is the first choice for people who yearn for IKEA. Leopard 8, on the other hand, is positioned as a super hybrid intelligent hard-core SUV. Leopard 8, which is both intelligent and brave, has stronger urban attributes, more scientific and technological configuration and large space, and is suitable for multi-scene travel of urban families.

??? Leopard 8 has the product strength of "both wisdom and courage", equipped with Huawei Gankun Intelligent Driving ADS3.0 and Equation Leopard Hard-core exclusive intelligent cockpit, and Huawei Gankun Intelligent Driving ADS 3.0, including full-dimensional intelligent travel experience of driving (NOA in cities, etc.), parking (parking service, etc.) and obstacle avoidance (AEB automatic emergency braking, etc.).

??? Equation Leopard hardcore exclusive intelligent cockpit, including BYD DiLink150 intelligent cockpit, intelligent access and intelligent interconnection. At the same time, it is pointed out that Leopard 8 is the first vehicle in the world to support Huawei HarmonyOS and Apple dual-system UWB car keys and Android, HarmonyOS and Apple three-system NFC car keys.

??? Equation Leopard 8 is equipped with a 2.0T DMO platform and a full-featured version of Yunqi -P system, which meets the needs of family travel in all scenes. Its powerful performance stems from two cores, one is the 2.0T DMO electric drive off-road pioneering platform, and the other is the full-featured version of Yunqi -P system. And the super-long 1200km comprehensive battery life, allowing users to save short distances, drive long distances and drive around smoothly, meeting the travel needs of the whole family.

??? Smart and brave, double security, Leopard 8 brings the ultimate security guard. On the security level, Leopard 8 will lead the industry in active and passive security configuration, bringing double security guard to users.

??? Leopard 8 exterior interior design, emphasizing the comfortable riding experience of Leopard 8 interior cockpit. Create a hard-core car with a sense of future science fiction with the "future starship aesthetics", highlighting the tough image of "domineering, science fiction and hard core"; Through the intelligent cockpit and seats, it is convenient to build a smart interactive experience and a smart and ever-changing cockpit space, and create a future sci-fi cockpit that is "immersed, intelligent and ever-changing".

??? The future sci-fi cockpit of Leopard 8 can realize 7-screen linkage, voice control, fingertip operation and other convenient functions. The electric seat of the whole car can be adjusted, and three rows can be accessed with one button. At the same time, it highlights the super-large space advantage of Leopard 8, and adopts an innovative seat layout with three rows of 6/7 seats. The cockpit is wide and comfortable, with loose leg and head space, and the longitudinal space of the first, second and third rows is over 1000mm, which is the best in the same class. And the three rows support putting down, which can be enlarged by five seats per second and enjoy four seats. The volume of the three-row inverted trunk reaches 1130L, and 10 20-inch suitcases can be put down.

??? As a medium and large SUV market, Leopard 8, with its strong product strength of both wisdom and courage, also makes it like a M9 that is more emboldened to leave. In the future, Leopard 8 will also compete with M9.

Hot springs are suitable for all seasons.

Hot springs in summer

Dilate blood vessels and promote blood circulation.

Improve immune function and physical fitness.

Adjust sub-health state

Promote the recovery of human function

In the hot summer, Xiaobian is for everyone.

Recommend some good places to soak in hot springs.

Let’s be in the steam.

Start a journey of physical and mental health!

↓↓↓

Jinjiang hot spring

Jinjiang Hot Spring is located in Datian Town, enping city.

It is a national 4A-level tourist attraction.

Jinjiang’s Unique "Three Materials" Hot Springs

(metasilicic acid, fluorine, radon elements

All meet the national naming standards)

Under the care of the precious "three materials" hot springs,

Keep fit and healthy

Jia yuan di du hot spring

Jiayuan Didu Hot Spring is located.

Liangxi Town, enping city

Use natural terrain

And naturally growing trees.

Hot spring bathing soup and healthy recuperation.

Accommodation, conference, leisure and entertainment, etc.

Project integration

Hot spring pools or hidden among bamboos

The combination of hot springs and scenery is natural.

Extremely charming

Shanquanwan hot spring

Shanquanwan hot spring

Located in Datian Town, enping city.

It is a national 4A-level tourist attraction.

Shanquanwan hot spring

Take "health preservation" as the cultural connotation.

Happiness and leisure are the leading factors.

get closer to nature

Spring is full of flowers and summer is full of waves

Autumn soaking bazhen eight treasures in winter spring

Soaking in hot spring water has a unique atmosphere.

Liangxi quandu

Liangxi Spring is located in Liangxi Town, enping city.

Adjacent to Shenhai Expressway

Kaiyang section shengtang exit

Breathe lightly, live slowly, spring world.

Here, sitting in a dense garden.

Ru ran Tian cheng oxygen bar

Enjoy the elegant European hotel

Find a leisure time

Come here to soak in a natural hot spring.

Feel the colorful sea of flowers, insects singing and birds singing in Pingle

Enjoy leisure time originated from nature.

Relieve summer heat, relax, beautify and nourish skin.

Summer hot springs have many benefits.

Make an appointment with family and friends

Come to enping for a dip ~

Hot spring guide

Correct steps to soak in hot springs

1. Test pool temperature

First, use your hands or feet to detect whether the temperature of the spring water is appropriate, then pour the hot spring water all over your body with your hands, and finally immerse your whole body in the spring water.

2, first warm and then hot

There are swimming pools with different temperatures in the hot spring area, which should be soaked from low-temperature Tang Chi to high-temperature Tang Chi step by step to gradually adapt to the spring water temperature.

3, grasp the time

Generally, the hot spring bath can be soaked repeatedly for 10 to 20 minutes each time. If you feel dry mouth and chest tightness, take a rest by the pool and drink some water to replenish your water.

4. Pay attention to rushing.

Try to use shampoo or bath lotion as little as possible, but rinse your body with clear water, which is beneficial to keep the minerals attached to your skin.

Matters needing attention in soaking in hot springs

1. Remove the metal ornaments.Otherwise, the minerals in the spring water are likely to cause the jewelry to change color.

2. Pay attention to the temperature of the spring water.Try to soak in hot springs from Tang Chi, which is close to human body temperature, and then choose a higher temperature. Sudden soaking in Tang Chi with too high water temperature is easy to make people dizzy.

3, pay attention to timely hydration.The hot spring water temperature is high, and the water in the human body will evaporate quickly, causing dehydration, so remember to replenish water in time.

4. The time for soaking in hot springs should not be too long.The soaking time depends on the temperature of the water. 34℃ ~ 36℃ is a mild bath, 37℃ ~ 38℃ is a warm bath, and 39℃ ~ 42℃ is a high temperature bath. It is advisable to soak in hot springs for 10 ~ 20 minutes each time. If the bath time at 34℃ ~ 36℃ is slightly longer, the bath at high temperature should not be too long.

5, avoid greed.After soaking in hot springs, dry your whole body and keep warm. Try not to drink cold drinks just after soaking in hot springs.

In the highly competitive automobile market, BYD has always been concerned by its leading technology and rich product line. Recently, it is reported that BYD 05 will be listed in the first quarter of next year, and even more surprisingly, some sales staff revealed that the price of the car may be 69,800. This news undoubtedly dropped a bombshell in the automobile market, which caused extensive discussion and expectation.

As a leading enterprise of new energy vehicles in China, BYD’s products have always been known for their high quality and high performance. Seal series, as one of BYD’s important models, has achieved good results in the market. The upcoming Seal 05 is full of expectations.

Judging from the information exposed at present, BYD Seal 05 continues the fashion and dynamic style of the seal series in appearance design. Sharp headlights, smooth body lines and unique tail design all make the car highly recognizable. At the same time, the car body size has also been optimized, providing a more spacious interior space and meeting the consumer’s demand for comfort.

In terms of power, BYD Seal 05 is expected to be equipped with a new energy power system independently developed by BYD. This system not only has high energy efficiency, but also can provide strong power output for vehicles. In addition, the car will be equipped with a series of advanced technology configurations, such as intelligent driving assistance system and intelligent interconnection system, which will bring users a more convenient and safe driving experience.

However, the most worrying thing is the price of the car. The price of 69,800 yuan is undoubtedly very attractive for a new energy vehicle. If this price is true, BYD Seal 05 will break the bottom line of the price of new energy vehicles and provide more consumers with the opportunity to buy new energy vehicles. This will not only have a significant impact on the domestic new energy vehicle market, but also have a certain impact on the traditional fuel vehicle market.

So, is it really possible for BYD Seal 05 to sell 69,800? Judging from the current market situation, the cost of new energy vehicles mainly includes the cost of core components such as batteries, motors and electronic controls, as well as the cost of R&D, production and sales. With the continuous development of new energy vehicle technology and the continuous improvement of industrial chain, the cost of new energy vehicles is gradually decreasing. In addition, BYD, as a leading enterprise of new energy vehicles in China, has strong strength and advantages in technology research and development, manufacturing and other aspects, and can reduce product prices through large-scale production and cost control. Therefore, in theory, it is possible for BYD Seal 05 to sell for 69,800 yuan.

Of course, the price of 69,800 may also be just a guess or marketing strategy of the sales staff. After all, the determination of automobile price is influenced by many factors, such as market demand, cost changes, competitors’ price strategies and so on. Before the official listing, there is still some uncertainty about the price of BYD Seal 05. However, regardless of the final price, the launch of BYD Seal 05 will bring more choices to consumers and promote the development of the domestic new energy vehicle market.

For consumers, the rumor of low price of BYD Seal 05 is undoubtedly good news. If the car can really be listed at the price of 69,800, it will provide an excellent choice for those consumers who want to buy new energy vehicles but are price-sensitive. This will help to increase the popularity of new energy vehicles and promote the transformation and upgrading of China’s automobile industry.

For the whole automobile market, BYD Seal 05′ s low price strategy will also trigger a series of chain reactions. On the one hand, other new energy vehicle manufacturers may be forced to adjust their price strategies to cope with the competitive pressure of BYD; On the other hand, traditional fuel vehicle manufacturers will also face greater challenges and have to accelerate the pace of research and development and promotion of new energy vehicles.

In short, the upcoming listing of BYD Seal 05 and its possible low-price strategy are undoubtedly a hot spot in the automobile market. No matter what the final result is, we all expect BYD to bring more surprises to consumers and promote the development of China’s automobile industry. Let’s wait and see if BYD Seal 05 can set off a low-price storm in the first quarter of next year and lead the new trend of the new energy vehicle market.

I hope you will be satisfied with the above article! If you have other needs, such as modifying the content of the article and adjusting the language style, please feel free to tell me.

The cost of (imported) late-stage car use is the focus of its potential consumers. So whether this car is a mule or a horse, let’s take a look at its actual performance.

First of all, from the appearance, the front face style of BMW 2 Series (imported) is very cool and looks clean and refreshing. The headlights are very in line with the aesthetics of consumers, and the details are exquisite. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Come to the side of the car, the car body size is 4556MM*1838MM*1405MM, the car uses avant-garde lines, and the car side gives people a very personal feeling. With large-sized thick-walled tires, the overall visual effect is very fashionable and atmospheric. In terms of the rear end, the rear end looks very fashionable and stylish, and the taillights look very domineering and stylish. The layout of the exhaust pipe uses a single-sided double-output shape, and the overall shape is still very eye-catching.

When I came into the car, the interior design was more domineering and stylish, and the overall shape was remarkable. The steering wheel design of this car is very simple and generous, and it is made of genuine leather, so everything is very simple and generous. From the central control point of view, the car is equipped with a hard-core touch-sensitive LCD central control screen, which makes the interior design quite layered and looks very elegant. Let’s take a look at the dashboard and seats again. The dashboard of this car presents an atmospheric design style and highlights the trendy temperament. The car uses a fabric/suede mixed seat, and the seat wrapping is in place, which improves the riding experience of the driver and passenger.

BMW 2 Series (imported) matched automatic manual transmission (AT) gearbox, with an acceleration time of 7.5s per 100 kilometers, has good power performance and is completely OK for daily use.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, interior atmosphere light, engine start and stop and other configurations, which is quite rich in functions, which is undoubtedly very friendly to drivers.

The BMW 2 Series (imported) introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. As long as you really like it, it’s over. Go to the 4S shop and place an order.

1905 movie network news On April 10th, Jackson Yee, a member of TFBOYS, got the results of the Chinese Opera Art Examination. With a score of 94.85, he became the first in this year’s Chinese Opera drama film and television performance major.

Jackson Yee, who is now a well-known person, also dabbles in a wide range of careers, publishing EP, filming, variety shows, fashion magazines and attending various social activities.

However, he has a high popularity now, but he has a child star experience with an open star path.

Jackson Yee, who is defined as the "dance leader" in the group, has learned a variety of dances, such as Latin, modern, ethnic and street dance, under the cultivation of his parents since childhood, but these are only rare among Jackson Yee’s "Eighteen Martial Arts", including magic, calligraphy, painting and even changing his face.

Since 2005, Jackson Yee has frequently appeared in the children’s programs of David TV stations, opening the road to child star.

In order to cultivate such a versatile Jackson Yee into a star, in 2009, he joined the "Fei Xuan Teenager" known as the new Little Tiger, and participated in various activities as a group.

However, the development of the combination of "Fei Xuan Teenager" did not meet expectations.fireThe effect of explosion, until the end of 2011, Jackson Yee chose to quit the combination.

According to Jackson Yee’s resume and Baidu Encyclopedia, from 2012 to June 2013, Jackson Yee experienced a period of independent development, but it seems that this is not the case.

On October 16th, 2012, a company official blog named "Beijing Century Xinghui Media" released Jackson Yee-related Weibo for the first time, and on December 3rd, 2012, it pointed out that Jackson Yee was a small artist of the company.

This "Beijing Century Star Media" has once again appeared in front of the public recently, not because of its star-making ability, but because it was involved in the "pedophilia" storm in Zhang Muyi.

Century Star Exchange and Century Bowan are two brother companies, and Zhang Muyi used to be a broker in Century Bowan. The company is a notorious leather bag company in the industry, falsely claiming that it can package beautiful women and children into stars, so as to circle money and deceive people.

"Beijing Century Xinghui Media" not only often pushes Jackson Yee to participate in various talent shows, but alsoJackson Yee released his first single, which was also certified by fans.

According to the news, a video of Tell me why, which Jackson Yee refused to mention with his life, was also shot during this time.

After January 11th, 2013, the official blog of the company did not send the relevant Weibo in Jackson Yee, probably because the astute Jackson Yee and his family discovered the company’s tricks. In the same year, Jackson Yee made her debut as a member of TFBOYS, and from then on, her acting career gradually got on the right track.

Recently, 25 models were officially unveiled at FAW Audi dealers, and new cars went on the market. The official guide price was 427,900-656,800 yuan. As an annual redesigned model, the new Audi A6L has been continuously optimized in appearance design, interior configuration and scientific and technological functions, which has stabilized its market competitiveness in medium and large cars. It stands to reason that there will be no obvious price fluctuation. However, with the official arrival of the first batch of new cars, we found that the preferential strength of 25 Audi A6L models in the terminal market is also relatively acceptable. Under the condition of meeting the local license, and with the consumption of in-store insurance and in-store loans, it can basically reach a discount of 127,900 yuan, and the discounted price can be as low as 300,000 yuan.

The overall design of 25 Audi A6L models is basically the same as that of 24 models. The front face still adopts the classic hexagonal air intake grille, and the interior adopts the line chrome trim, and the headlight configuration in matrix style is standard, which has been partially upgraded on the basis of the previous generation. However, the elegant appearance of the 25 Audi A6L is cancelled, which means that the new model no longer provides the front face with multiple banners, which makes the design more sporty and fashionable. On the side of the car body, the dimensions of 25 Audi A6L cars remain unchanged, and they are still slender medium-sized and large-sized cars. Together with LED dynamic taillights, the overall design is coordinated and the business sense is relatively strong. There is almost no change in the rear of the new car, and LED taillights with dynamic turn signals and chrome-plated decorative strips surrounding the rear continue to be used.

From the interior point of view, the 25 Audi A6L models are still similar to the previous generation models, and this set of interiors can be said that there has not been much change in recent years. The full LCD driving computer in front, the embedded central control large screen and the 8.8-inch air conditioning control screen are all familiar designs for consumers. In addition, three multifunctional leather steering wheels, electronic gear handles and leather seats can be equipped with heating and ventilation.

It is worth noting that 25 Audi A6L models have been added, and the models with low and medium configurations are also equipped with panoramic sunroof configuration and lane departure warning system. In addition, the 25 Audi A6L also upgraded the electric steering wheel, the front headrest, the accelerator and the brake pedal with chrome decoration. From this point of view, the addition is still ideal. However, the new car has been downgraded in terms of seat material, and the suede material of the original high-profile model has been changed to imitation leather seats, and the quality monitoring system has also been cancelled. More crucially, the reaction speed of the 25 Audi A6L cars is slower than before, because the 5G signal is replaced by the 4G network, the network speed is slower and the distribution is obviously reduced. However, it is precisely because the 25 Audi A6L models have been increased and decreased, and the appearance adjustment is not big, which leads to the preferential strength of more than 100,000 yuan when the new car arrives at the store.

In terms of space performance, the 25 Audi A6L models have always been excellent, and the body size has not changed. It is still 5050mm long, 1886mm wide, 1475mm high and 3024mm wheelbase. Even if a lot of young sports elements are added to the change, there is no discount in terms of space comfort. Of course, the only flaw is that the head space in the back row is slightly smaller than that in the previous generation, but it will not be affected in terms of daily use, and it is spacious enough for sitting or pulling things.

From the point of power system, 25 Audi A6L still have 2.0T high and low power versions with output horsepower of 245Ps and 190Ps. In addition, there is a 3.0T 6-cylinder engine with 48V light mixing system with output of 340Ps, but most consumers will still choose 2.0T power system. In addition, 25 Audi A6L models are still equipped with a 7-speed wet dual-clutch gearbox, which gives consideration to dynamic response and fuel economy. If consumers buy a 2.0T high-powered version, they will also be equipped with a timely four-wheel drive system. As far as the same-class models at this price are concerned, there are really not many sedan cars equipped with four-wheel drive. Not only is there no such configuration, but there is not even one. This is also a bright spot for 25 Audi A6L models.

Generally speaking, the 25 Audi A6L models are further enhanced in luxury, intelligence and practicality, which is attractive to consumers in terms of design, configuration upgrade and power performance. More importantly, the diving in price really surprised me. However, the 25 Audi A6L models are also the last generation products, because the new models will be listed soon and renamed as. Therefore, it is time for cash to bargain-hunting.

The 99,800 seal 06 will probably become the last straw to crush the 260,000 seal owners.

Recently, Seal 06, a plug-in hybrid car equipped with BYD’s brand-new fifth-generation DM technology, went on the market. With its 2100 km long battery life, 2.9 liters of ultra-low fuel consumption and 99,800 ultra-low price, it has become one of the hottest models on the Internet.

The online evaluation of Seal 06 can be roughly divided into three voices, one is the voice of supporters praising and cheering, the other is the voice of competitors slandering and suppressing, and the third is the voice of BYD Seal’s old owner cursing his mother from the heart.

As the owner of a 2022 700km rear-drive long-life seal, many riders in my group are already voicing their anger. Their anger is all concentrated in one point: BYD, we have no problem with you to build a 100,000-class plug-in hybrid car with high cost performance, but why did you name it Seal 06?

For 2022 seal owners, the name seal is sacred. It is synonymous with BYD’s high-end pure electric sports car, and it is the main force of BYD against Tesla model 3. Yes, BYD’s positioning of seals was like this at that time.

However, this Seal 06, although named Seal, has nothing to do with the original seal at all, and has nothing in common in appearance, and its positioning is even more different. Seal was originally a high-end pure electric sports car, with a sporty coupe with a drag coefficient of 0.219Cd, and the interior materials are high-end and high-grade. In contrast, the current seal has the fastest acceleration of 3.8 seconds per 100 kilometers. In addition to running 2100 kilometers and 2.9 liters with full oil and electric energy, it is only a 100,000-class national car that "disappears from everyone" in other aspects.

The IP of "SEAL" was transmitted to SEAL 06, which was basically completely screwed up by BYD.

In fact, the positioning of BYD’s seal family has been declining in the past two years. In 2022, the price of seals was between 212,800 and 289,800, of which the 700-kilometer long-life version in the early 260,000 s was mainly sold.

In 2023, BYD launched a Seal Champion Edition, the price of which dropped to the range of 189,800-279,800, and the entry price of the 700-kilometer long-life version dropped to 222,800.

In 2024, BYD launched another seal glory version, and the price dropped again to the range of 179,800-249,800, of which the entry price of the 700-kilometer long battery life version was 202,800.

I almost forgot to say that in 2023, BYD also launched the Seal DM-i. Although it is called Seal, it is actually a face-changing model of Han DM-I, but at least its headlights are the same as seals. We also recognize it if we insist on this name.

At present, the price of seal DM-i is in the range of 149,800-219,800, and the top matching price is almost the same as the entry price of seals in the early generation. Although the appearance of seal DM-i objectively boosted the sales of seal families, the value orientation of seal IP has been seriously reduced at this time, and it has bid farewell to the "high-end" sequence.

Now BYD has produced a 99,800 Seal 06, which was originally two unrelated cars. This naming has once again depressed the value orientation of the seal family, and it is no wonder that it will cause dissatisfaction among the original seal owners.

CCTV News:The reporter learned from China Petroleum yesterday (19th) that the Tarim Basin is the first deep well on land in Asia — — The exploration of Luntan No.1 well has made a great discovery, and the daily output of crude oil exceeds 100 tons, which indicates an important breakthrough in oil and gas exploration technology of ultra-deep wells in China.

Well Luntan 1 is located in Kuqa City, Xinjiang, with a depth of 8882 meters, which is the first deep well on land in Asia. Since drilling started on June 28, 2018, seven Asian drilling records have been created. After testing, the daily output of crude oil exceeds 100 tons and natural gas is 50,000 cubic meters, which is more than 60 times of the average daily output of a single well in China. The exploration area of oil and gas formation in Luntan 1 well is 23,000 square kilometers, and the predicted oil and gas resources reach 3 billion tons.

Yang Xuewen, General Manager of PetroChina Tarim Oilfield Company:Today, the daily output of crude oil is 133.5 cubic meters (equivalent to 111.7 tons). It is the first time in the history of oil exploration and development in the world that liquid petroleum hydrocarbons can be found in the Tarim Basin below 8,200 meters. The discovery of this well has expanded the new situation of Tarim exploration.

It is of great significance to March deep into the earth and expand deep oil and gas resources to build a solid resource base for China’s energy security. Well Luntan-1 obtained industrial oil gas flow in the 8200m ultra-deep layer, which broke the "dead line" of oil exploration in the 8000m ultra-deep layer.

Wang Chunsheng, Deputy Manager of Exploration Division of Tarim Oilfield of PetroChina:The successful drilling of the first deep well in Asia indicates that the drilling technology of ultra-deep well in Tarim has reached the advanced level in the world, and the matching of drilling rig equipment, drilling tools and drilling fluid have been completely localized, indicating that we have the drilling capability of 10,000-meter ultra-deep well.

Tarim Basin is the deepest oil and gas enrichment area in China. At present, more than 20 large oil-bearing structures have been discovered in Tarim Oilfield below 8000 meters.

Tarim Oilfield, where Well Luntan 1 is located, is the third largest onshore oil and gas field in China and one of the main gas sources of West-East Gas Transmission. In 2019, the equivalent of oil and gas production exceeded 28 million tons, a net increase of 1.78 million tons compared with 2018, the largest increase in recent years. At present, the daily production of natural gas in Tarim Oilfield exceeds 86 million cubic meters, of which about 15 million cubic meters are supplied to southern Xinjiang every day, ensuring that more than 4 million people of all ethnic groups around Tarim Basin spend the winter warmly.