Editor’s words

　　The countryside that fights poverty alleviation is steaming; A rapidly developing city is full of happiness; The ever-expanding highway leads to urban and rural areas; Convenient and fast network, changing life … … From the scarcity of materials in the past to the abundance of products today, earth-shaking changes have taken place in our country, and people’s lives have improved year after year. Looking back on 2019, the motherland shows a new atmosphere everywhere, and everyone strives for new achievements.

　　As the Spring Festival is approaching, this edition invites many journalists to observe the development and changes of their hometown when they return home, feel the changes of villagers’ lives and record the steps of the times. In 2020, China will build a well-off society in an all-round way; In 2020, it is also the year of decisive battle against poverty. Let’s follow the reporter’s brush strokes and lens, feel the new vitality at the grassroots level and like to see the new look of our hometown.

　　Xi ‘ an, Shaanxi

　　Old craftsmanship becomes a "fragrant cake"

　　Reporter Feng Jiang

　　Xi ‘an, Qujiang Book City, the third floor experience area. "Grandpa Li, how to make Barbie’s necklace?" Xiaoyun is a little puzzled. "Face-to-face Li" took out the grate. "It’s such a grate." "Wow", Xiaoyun clapped her hands and her eyes were full of admiration for "king of the children".

　　This situation, put aside in the past, is unimaginable for Li Yuankai. When he was over 70 years old, he learned the craft of kneading dough when he was a child. "In addition to farming, he can also rely on this to subsidize his family." In the 1980s, he came to Xi ‘an from his hometown. Carrying a noodle box, Li Yuankai suffered a lot from the wind and rain. "I have set up stalls in Big Wild Goose Pagoda, Furong Garden and Qujiang Pool." Especially during the Chinese New Year, the sales of dough figurines are particularly good. "I earn a lot, but it is also very hard. In winter, my hands are often frozen."

　　Change is happening. In recent years, the local government has paid more and more attention to traditional culture, and people have seen the transformation of the ancient capital Xi’ an.

　　Three years ago, Qujiang Bookstore opened, and it became the "punching place in online celebrity". In the cultural experience area of Book City, Li Yuankai has a fixed studio. The mode of operation has also changed from simply selling noodles in the past to an experiential economy for the public, especially children. Pinched dough figurines have also changed from the past "Romance of the Three Kingdoms Liu Guanzhang" to the current popular cartoon image, and the intangible skills that are on the verge of being lost have been integrated into life and gained new life here.

　　From "setting up a stall" to teaching at the door, "now, my son and daughter-in-law are all working here, and at most dozens of children come to learn and experience". Li Yuankai said that because of the prosperity, their family had to work overtime every day during the Chinese New Year. "Many folk artists and friends who do shadow play and paper-cutting around also said that the more busy they are during the Spring Festival these years."

　　Parents have changed. Xiao Yunduo’s mother, Ms. Wei, told reporters that more and more parents and friends around her chose to take their children to bookstores and museums and experience traditional folk skills for the New Year. This year’s Spring Festival, Xiaoyun plans to pinch a few more noodles and give them to teachers and classmates when school starts. "The face she pinched herself is especially cherished!" Ms. Wei said.

　　Shangrao in Jiangxi

　　It is sweet to raise Chinese bees.

　　Reporter chenglong

　　"Master Yao, are you ready to keep warm in winter?" Zheng Heng Zai, stationmaster of agricultural technology extension station in Wufushan Town, Guangxin District, Shangrao, Jiangxi Province, stood on the ridge of the field and shouted to Yao Shengyou, who was busy beside the beehive.

　　As the Spring Festival approaches, this remote mountain town at the northern foot of Wuyi Mountain is green and lush, with more than 16,000 groups of Chinese bees dotted around it — — This is a "green cash machine" for hundreds of local beekeepers. "Well, it’s sunny, I’ll bask in it." Yao Sheng, who is in his early 50 s, achieved a net income of more than 100,000 yuan by relying on more than 150 boxes of bees last year.

　　In the early years, Yao Sheng made a living by farming and cutting down bamboo, and his income was only 20,000 to 30,000 yuan a year. In addition, his wife was in poor health. In 2014, he became a poor household with a file. In the first half of 2016, bees were distributed free of charge in the town, and Yao Sheng started beekeeping with the help of the government. "When I encounter technical problems, I ask stationmaster Zheng." Yao Shengyou often rides a motorcycle to Zheng Heng Zai’s office in the town, and stays for most of the day. Zheng Heng joked, "Why don’t you move a desk and come here to work with me?"

　　To Zheng Heng’s delight, Yao Sheng’s honey won the silver prize in the "bee honey contest in the whole province" last year. Speaking of which, Yao Sheng is all smiles. In October last year, accompanied by Zheng Heng Zai, he went to the provincial capital Nanchang to receive the award.

　　"My heart is as sweet as honey when I get rid of poverty, and I will expand production this year, hoping to double it." Now Yao Shengyou is already "honey is sweet and not afraid of distant mountains". "My honey has not been cut out yet, and many people have come to book it, all of them are old customers." My life is sweet, and I don’t forget to bring people around me to work together. "Several neighbors are learning beekeeping from me. When stationmaster Zheng is retiring, I will teach them the skills I have learned."

　　"In 2019, the town produced nearly 200 tons of honey, with an output value of more than 50 million. The incidence of poverty in the town dropped to 0.58%. In the future, we will let more villagers live a good life by relying on the good mountains and waters at their doorstep. " Han Feng, secretary of the town party committee, said.

　　He’ nan dancheng

　　Spend a cultural year together

　　Reporter Lu Zhongzheng

　　On the 23rd of the twelfth lunar month, the flavor of eastern Henan is getting stronger and stronger. Students have a holiday, and migrant workers return home. The cultural square of Jinzhuang Administrative Village in Qiuqu Township, dancheng City, Henan Province is suddenly lively, and the annual "one meeting and four evaluations" commendation meeting is under way. Accompanied by a chorus of returning youth "On the Field of Hope", 16 villagers wore ribbons of "Filial Piety for the Old and Love for the Family", "Getting Rich from Poverty", "Honest and Law-abiding Household" and "Clean and Sanitary Household", holding awards and smiling. They became the most dazzling "stars" in the village this Spring Festival.

　　Hao Meijuan, a villager, is a "filial piety and love for parents" in Jinzhuang Village. This year, she took her 70-year-old parents-in-law to her newly built building. These days, her son and daughter-in-law also took their granddaughters home for the New Year, and the whole family was happy and happy.

　　It is understood that dancheng has carried out a "one meeting and four evaluations" activity throughout the county, and every village holds a villagers’ congress every year to select "filial piety and loving relatives" and "getting rid of poverty and becoming rich" and publicize them throughout the county. "In the past three years, 523 village-level organizations in the county have carried out ‘ Four comments for a while ’ In 1569 games, many models around me became stars and role models in the village. " Wu Qingfeng, director of the Propaganda Department of Yucheng County Committee, said.

　　In Zhudalou Village, Qiuqu Township, the newly-built village cultural square was filled with applause and excitement, and the dancheng Falling Troupe sent the opera to the countryside, which was very popular. Speaking of the changes in the village, Gao Weidong, secretary of the Party branch of Zhudalou Village, said that the village atmosphere is better now, and there are fewer villagers gathering wine fields and poker fields, and more people go to the Cultural Square for square dance and exercise and fitness.

　　According to Zhang Xiangjin, chairman of dancheng Federation of Literary and Art Circles who organized culture to go to the countryside, in 2019, the county organized 3,873 cultural activities such as square dance competition, farmers’ harvest festival, drama and movies entering the countryside; This year, from the beginning of Laba to the fifteenth day of the first month, various activities are arranged to the brim. "Now the village is beautiful and the people are rich, ‘ Face ’ Yes, but it should be civilized ‘ Lizi ’ . This year’s Spring Festival, we have arranged a series of cultural activities full of positive energy, so that everyone can have a cultural year. " Liang Hui, Party Secretary of Qiuqu Township, said.

　　Hunan Anhua

　　Xiutong Zhifu Road in the village

　　Reporter Wang Yunna

　　Wangjiaping Village, the reporter’s hometown, was once a poor village in Anhua County, Hunan Province, with a remote location and a small population. On the eve of off-year, the reporter drove back to the village. I just got off the highway and went to the village head, where I caught a glimpse of my cousin Wang Huakai’s "Yueke" shop.

　　"Come back!" Brother Hua arranged for me to go into the house to warm myself. There are people coming and going in the shop, and Brother Hua is too busy to touch the ground. "earn a lot!" "80,000 a year!" Brother Hua is full of joy.

　　In front of me, Hua Ge was so confident that I forgot that he was the "cowherd" who had suffered from leg disease. Hua Gexing II suffered from polio a few months after his birth, and has been accompanied by leg diseases ever since. Uncle’s meager income as a mason can’t afford three children to go to school. Brother Hua offered to drop out of school to support his family. At the age of 16, he became a "cowherd".

　　A few years ago, Murakami built the first cement road. Brother Hua thought: "You can deliver the goods with a tricycle and sell the fruits, vegetables, eggs and meat to more remote ravines." Some people question: Is it ok to have inconvenient legs and feet? Recognizing that he could do it, he borrowed 3,000 yuan to buy a small moped and became a "peddler".

　　From then on, he got up at 3 am every day, went to the vegetable market in the town to choose fresh dishes, and then rushed to the mountains. After buying and selling for a long time, the villagers found that he was honest and kind, and they loved looking for him in everything. With the hardening of village-level highways, it is more convenient to do business. In 2018, Ma ‘an Expressway was opened to traffic, and the village was boiling! Brother Hua decided to open a comprehensive store at the entrance of the village. He took out his savings and did it, and the "peddler" turned into a "shopkeeper". In the first half of last year, the highway connected the cement road in the village and reached the door. Brother Hua’s business was better. Now, Brother Hua has formed a family with a girl from a neighboring village, and has children, and the days are getting better and better.

　　Some people laugh at him for being stupid and don’t argue for poor households. Brother Hua said that people are diligent in making money, and why do they need help when they can rely on their hands? "In 2017, Wang Jiaping got rid of poverty and everyone benefited." My cousin told me, "The abandoned village is now a cultural and sports activity center, where everyone can play basketball, table tennis and watch performances. Our life is no worse than that of city people! "

　　Mudanjiang in Heilongjiang province

　　Delicious new year’s goods are served on the table

　　Reporter Fiona Fang

　　The red king crab, the big dish fish head and the palm-sized scallop … … In Xi ‘an District, Mudanjiang City, Heilongjiang Province, the street downstairs of the reporter’s hometown is very lively these days. Entering the first Russian commodity exhibition and the Xi ‘an Famous Commodities New Year Collection, more than 500 kinds of imported "Russian goods" such as aquatic products, agricultural products and handicrafts and domestic fine new year goods are dazzling. All kinds of Russian goods introduced through suifenhe city’s Sino-Russian Free Trade Zone are directly delivered to the public’s table from the port. People can’t help but rejoice: this year’s New Year’s Eve dinner, a gourmet dinner is available!

　　The cold weather can’t stop people’s enthusiasm for purchasing new year’s goods. Before the booth, the reporter met Uncle Lu, who was born after 50. "This festival is well organized, and you can buy such a good festival at your doorstep. This time, I am going to add prawns and caviar to the menu of New Year’s Eve! " Uncle Lu said, "When I was a child, eating jiaozi was a Chinese New Year. Now the days are good. The New Year’s Eve dinner has changed from 6 dishes to 8 dishes, and it has become 12 dishes and 16 dishes."

　　Hanling is a post-70s generation, and she and her husband are both civil servants. Talking about new year’s goods, hanling said that the most impressive thing about Chinese New Year when I was a child was that I could drink drinks. "That’s not just a drink. There is a limit. Each person is divided into several bottles. Brothers and sisters hide drinks in order to prevent each other from stealing. Now it’s interesting to think about it. Nowadays, all kinds of new year’s goods have become daily commodities. The times are developing so fast. "

　　Mudanjiang City is a demonstration city of friendly cooperation between China and Russia. It has a unique advantage to hold a large collection of "Russian goods". "I have seen a lot of New Year goods and intend to buy them back to share with my family. I also gave some express delivery to my classmates from other places, so that they could have a taste. " Hanling said.

　　Chatting with the citizens is hot, and Zhang Haifeng, the mayor of Xi ‘an District, came along. He enthusiastically introduced to everyone that Mudanjiang City has successively built Suifenhe border area, mutual trade area, comprehensive insurance area, etc. The "six-zone linkage" has seized the peak season of Spring Festival consumption and promoted interactive exchange and linkage development. This year, everyone is sure to have a delicious Spring Festival.

　　Sichuan Yanbian

　　Living in a small building is full of energy

　　Reporter Lu Tao

　　On the 25th day of the twelfth lunar month, the reporter returned to his hometown of Xuri Village, Yanbian County, Panzhihua City, Sichuan Province, beaming with joy and strong flavor. In a brand-new two-story building courtyard, there were bursts of laughter. Take a closer look, it turns out that Lang Fa’s good family is cooking new year’s dishes to entertain the villagers. "This year’s harvest is good, and I have earned money. I have to invite my neighbors to have a meal happily!" 44-year-old Lang Faliang smiled a little simple and honest.

　　Candy, drinks, Spring Festival couplets, snack packages … … There are all kinds of new year’s goods in the bright hall. Seeing the reporter’s curiosity about his new house, Lang Faliang said: "The first floor is the bedroom of the hall and the old mother, and the second floor has five rooms, one for my husband and wife, one for my son and daughter, and two for hospitality." The new house built brick by brick made him feel particularly proud.

　　This was not the case a few years ago.

　　"A family of five is squeezed into two earthen tile houses built 40 years ago, and they are always worried that the house will collapse." Lang Faliang’s wife Agger told reporters in Yi language. In 2014, Langfaliangjia was listed as a poverty-stricken household with a file. Soon, more than 4,000 yuan of industrial poverty alleviation funds came down.

　　Lang Faliang seized the opportunity, called Peng Daohua, who is also a poor household, bought green pepper seedlings and learned walnut grafting technology. With the help of the government, Langfa planted more than 200 green peppers and grafted 100 walnut trees. "These economic trees are the treasures of my family. This one alone helped me earn more than 20,000 yuan last year!"

　　The pockets are bulging, and Lang Faliang started to flip the new house. Lu Meng, the village party secretary, told him that the state provided a subsidy of 40,000 yuan for precise poverty alleviation targets to rebuild or renovate houses. Hearing this, Lang Faliang gritted his teeth and took out his savings, and borrowed tens of thousands of yuan from relatives and friends, and a small building rose from the ground.

　　"There are more and more energetic people like Lang Faliang in the village." Lu Meng said with a smile. "The country is getting rid of poverty, so you can’t relax yourself!" Lang Faliang is full of expectations for the New Year. Recently, his family just installed WiFi. "I heard that I can sell agricultural special products online. I have to try it next year. Our green peppers and pecans, everyone must like them! "

Special feature of 1905 film network In 2020, the International Olympic Committee agreed to add a break dance event to the 2024 Paris Olympic Games. In the same year, the Olympic Council of Asia made it clear that the Hangzhou Asian Games would also add a break dance schedule. Street dance has officially entered the world sports stage.

Film and television works with competitive sports as the main line are not uncommon. Yuri on the Ice … Sports events naturally have a charm that makes people "burn". The combination of sports and dance will create new possibilities.　

Ran hip hop dance

In recent years, "this! Hip-hop theme variety shows such as "Hip-hop" and "Hot Blood Hip-hop Troupe" have continued to become the internet explosion point, and the public’s attention and love for the new generation of dance has continued to soar, and a wave of popular science has also been sent by the way. Up to now, many viewers have been able to distinguish different kinds of dances, such as Breaking, Hip-Hop, Locking and Popping, and learning hip-hop has become a new trend for teenagers.

Most of the heavy scenes of "Enthusiasm" are gathered in the street dance bridge. This group of people who love hip-hop, whether competing on the same stage or training in Qi Xin, are all visual "burning" points. The creative team adopted a large number of passionate colors and selected symbols related to sunshine, sweat and youth, and the visual impact was overwhelming.

It is very difficult to shoot street dance. Sometimes the lens needs to give close-ups of dancers’ faces, sometimes it needs to show partial movements, and sometimes it needs to cut to the panoramic view of the group dance, and quickly cooperate with the audience, explanations and off-site reactions to form a high-burning street dance competitive atmosphere, which makes people’s adrenaline soar.

At the same time, as a dance and competitive sports, street dance has its particularity. Traditional competitive sports have strict rules, high and low judgments, and their ability and skills are greater than everything else. However, as an art, street dance needs to express emotions with body language, and emotions are an important criterion for judging scores. Under the strong emotional demand, Chinese’s competitive events, which emphasize emotion and justice and win by skill alone, seem to be stretched.

Hip-hop dance itself and the emotions it conveys have the warmest passion in generate. It is not only sports that are "burning" on the screen, but also the story behind the dancers.

Ran athletic

The biggest ignition point of sports is "competition", and street dance competition is to dance in chains, and to maximize the dancer’s personality under the premise of observing the competitive rules. Every dancer’s demeanor and movements on the stage will make people feel that their bodies are hot, as if the audience is also in that passionate competitive scene, sharing the same somatosensory "burning".

Different from the street dance "burning" in the whole process, the competitive "burning" is more of a point-like highlight segment. When Chen Shuo participated in the competition for the first time on behalf of the exclamation point dance company, he was so nervous that he sat in the stairwell and was at a loss. The coach Ding Lei gave him faith. He said, we dancers have to touch the floor, and you have to touch the floor to connect the grounding gas. With this simple belief that "you believe in it, it will believe in you", there will be a highlight moment.

A person’s dance is lonely, but the strength of the group can ignite the audience. In the team competition, Chen Shuo creatively integrated the iconic movements of almost every teammate. For an unfamiliar dance field, his professional level may be poor, but he is not dancing alone, but dancing with a team.

In the competitive bridge between the two sides of the national competition, the exclamation mark was always at a disadvantage in the first few rounds. By the sixth round, the two sides had a draw. At the moment when they finally competed for the match point, Chen Shuo released a big move: he drew the name of the dance troupe in the air with his body — — Exclamation mark, this is the name of the dance company. The exclamation point in the air exploded the soul of the group, and the sense of collective honor in competitive sports is the "big move" of sports inspirational movies.

Burning dream

No matter how innovative the theme of street dance is, at its root, Enthusiasm is still an inspirational story of grassroots counterattack. This kind of script is not uncommon in the market, and even the audience can guess the plot direction in the first ten minutes, but this does not mean that their dreams are not worth seeing.

Different from Chen Shuo’s hard work, Ding Lei may be closer to us in reality. He once put down street dance for the benefit, and became smooth under the polishing of life, with the helplessness and cunning peculiar to businessmen, but he still "burned" for his dreams. It is not difficult to pursue dreams. What is difficult is how to keep your original heart in the face of many obstacles in life.

The group portrait of "Enthusiasm" is also remarkable. Everyone has dreams, including teammates with exclamation marks, Chen Shuo’s mother, uncle and girlfriend. As supporting actors, their dream pursuit may not be as arduous but successful as Chen Shuo’s, but it is easier for the audience to see their own shadow in them. Zhang Cuibiao, who finally chose to leave the dance company, clearly knew his lack of talent. "Cui Biao loves hip-hop, but hip-hop doesn’t love him so much." It’s no shame to stop dreaming, and it’s equally valuable to recognize yourself.

It’s like a self-projection at some stage. Dapeng’s early works often get comments such as "bad movies", "incomprehensible" and "melodramatic". It seems that the god of movies does not care for this young director. However, he and Zhang Cuibiao made different choices and always insisted on their posts. After that, Dapeng’s films became more and more powerful. In the cinema, the audience will think of a situation they have experienced or are experiencing, and think of "fortunately, I insisted" or "I didn’t insist, but there is nothing wrong with it".

At the ignition point of dreams, a fire was ignited, which awakened the "enthusiasm" in our hearts. In the process of watching the hero slowly approach his dream, the fire inside us grew stronger and stronger, and finally it became a big fire. At this time, the film came to an abrupt end. There were no eggs, no tidbits, only the music flowing quietly.

"My last stubbornness and I will never let go of the next stop. Is it heaven? Even if we are disappointed, we can’t despair?" The ending song is "Stubbornness", which has influenced a generation and has been given a new meaning at this time.

I hope that every audience can live their lives into exclamation marks.

　　CCTV News:Yesterday (September 22nd), the National Bureau of Statistics, the Ministry of Science and Technology and the Ministry of Finance jointly issued the Statistical Bulletin on National Science and Technology Investment in 2020. According to the Bulletin, in 2020, China’s research and experimental development, that is, R&D investment, reached a new high, and the investment intensity continued to increase.

　　According to the data in the Bulletin, in 2020, the total R&D expenditure in China exceeded 2.4 trillion yuan, reaching 2,439.31 billion yuan, an increase of 224.95 billion yuan or 10.2% over the previous year, which continued the double-digit growth trend since the 13th Five-Year Plan. However, due to the COVID-19 epidemic and other factors, the growth rate dropped by 2.3 percentage points.

　　Specifically, the pulling role of enterprises has been further enhanced. In 2020, the R&D expenditure of enterprises was 1,867.38 billion yuan, an increase of 10.4% over the previous year; It accounts for 76.6% of the national R&D expenditure and contributes 77.9% to the national growth, up by 0.2 and 9.4 percentage points respectively over the previous year, which further strengthens the pulling effect.

　　From a regional perspective, the number of provinces with R&D expenditure exceeding 100 billion yuan reached 8, an increase of 2 over the previous year. The R&D expenditure in the eastern, central and western regions of China was 1,651.73 billion yuan, 466.29 billion yuan and 321.29 billion yuan, respectively, up by 9.2%, 12% and 12.4% over the previous year. The growth rate of the central and western regions exceeded that of the eastern regions for four consecutive years, and the catch-up situation was obvious. The growth rate of R&D funds in Beijing-Tianjin-Hebei and Yangtze River Delta regions is faster than the national average.

　　From the international comparison, in 2020, China’s total R&D expenditure is about 54% of that of the United States, 2.1 times that of Japan, ranking second in the world. Among the major economies in the world, China’s R&D investment intensity level has increased from the 16th place in the world in 2016 to the 12th place.

　
　　There are 35,000 Tmall Taobao shops, 14 years of turnover of over 100 million intangible industrial belts, 140 million intangible inheritors with an annual income of over one million … With the rise of the national tide, intangible heritages catch up with the fast lane of the Internet, attracting more Z-generation inheritors and consumers, and creating explosions and online celebrity products. This year’s Double Eleven, non-legacy related products have become the "new network red" in young people’s shopping carts, and e-commerce platforms such as Tmall and Taobao have also launched various activities related to non-legacy in combination with the national tide.

　　In 2021, the tenth anniversary of the promulgation of the Intangible Cultural Heritage Law, the state issued opinions on further strengthening the protection of intangible heritage, pointing out that it is necessary to promote intangible heritage and rejuvenate the times. Experts believe that the "non-legacy+e-commerce" model has directly narrowed the distance between non-legacy products and consumers, brought greater economic value space, and is also the most effective way to promote the inheritance of non-legacy protection.

　　The first wave of double eleven sales doubled year-on-year, which became a new national tide.

　　According to Tmall data, in the first wave of the Double Eleven sales, the sales of Rong Baozhai, Shanlian Lake Pen, Li Tinggui and other non-legacy shops doubled year-on-year, and the number and amount of consumers after 00 increased by more than 100% year-on-year. Among them, Rong Baozhai, which has two national-level intangible skills, sold more than the whole day of last year in the first hour of the Double Eleven. In addition, Dunhuang folk music, a time-honored brand, sold more than 3,000 guzheng, with a turnover exceeding 10 million; The ghost seal jointly signed by Xiling Printing House and Tomb Raider Notes, and the cross-border cooperation seal cutting set with Three-body are quite popular among young people.

　　In recent years, with the popularity of the national tide among young people, the intangible cultural heritage, which inherits the core of China’s traditional culture, has also become popular on e-commerce platforms. Non-genetic inheritors and Chinese time-honored brands have opened stores and even sold goods live on platforms such as Taobao, Tmall and Tik Tok. According to the 2021 Report on the Development of Intangible E-commerce released by the Public Opinion Laboratory of China Academy of Social Sciences, Taobao Tmall has more than 35,000 intangible shops, with 3.8 million live broadcasts of intangible goods, and the consumption scale of intangible goods has reached billions. It can be said that the live broadcast heat and non-legacy heat in recent years are almost synchronous. According to the intangible cultural heritage data report released by Tik Tok, the intangible cultural heritage content in Tik Tok has experienced explosive growth in the past year. By June 2021, the number of videos related to national intangible cultural heritage projects had exceeded 140 million, with a coverage rate of 97.94%.

　　Liu Zhiming, chief expert of Public Opinion Laboratory of China Academy of Social Sciences, said that intangible goods are becoming a trend, and intangible consumption has entered the stage from unpopular to popular, from niche consumption to mass consumption. He pointed out that on the one hand, thanks to the active promotion of the government, on the other hand, the national hot flashes have created a good environment, and the Internet platform has directly brought fire. "Through the e-commerce platform, non-genetic inheritors and merchants can directly link with consumers of 900 million orders, creating explosions and online celebrity products, and niche, fragmented and scattered intangible goods can reach consumers widely and accurately."

　　Take the express train of e-commerce, and the annual income of non-genetic inheritors is one million.

　　Recently, Wang Xiaolu has been a little busy. She and 12 craftsmen from the Intangible Cultural Heritage Studio have been working overtime to prepare silver silk goods for the Double Eleven. Wang Xiaolu is a "non-legacy second generation" born after 1985, and her mother is the designated representative inheritor of Chengdu Yinhuasi, a national non-legacy project. She began to try e-commerce in 2015. "But I don’t know how to get customers and drain, which is more difficult than running a physical store." Until last year, the physical store was affected by the epidemic, and she decided to start a second business online. Under the introduction of the shop assistant, she joined the platform of Taobao craftsmen. "I participated in many activities, and with the popularity, the sales of my works began to increase." At present, the number of "craftsmen" in the studio has also increased to 12, and the youngest master is a post-95 generation.

　　Five or six years ago, the e-commerce platform began to pay attention to non-legacy and non-legacy craftsmen. It is understood that Taobao began to prepare for the "Taobao craftsman" business at the end of 2015. In order to solve the problem of poor management of craftsmen, online shopping festivals, offline exhibitions, markets, etc. were launched to help businesses improve their online operation capabilities and enhance their exposure in the consumer market. According to Jin Que, the head of Tmall’s national tide, many non-legacy shops were excavated by hundreds of "rural revitalization commissioners" who wandered around the country.

　　Qiao Xue, the inheritor of Qiao’s handmade leather art, returned to Yinchuan from Beijing a few years ago to start a business. The company was on the verge of bankruptcy because of sales problems. She joined Tik Tok to launch the "non-legacy partner" program. In less than a year, she introduced the culture and production process of handmade leather art by shooting Tik Tok, which attracted the attention of more than 560,000 fans. "Last year, more than 200 live broadcasts were made, and the accumulated sales were nearly 3 million yuan. At most, the number of people online at the same time exceeded 10,000." It is understood that since 2019, Tik Tok has continuously launched the "non-legacy partner" program and the "see craftsmanship" program to support non-legacy craftsmen by strengthening traffic support, improving liquidity, creating an open platform for non-legacy and developing urban cooperation. The person in charge of e-commerce in Tik Tok told the Beijing News that since the launch of the plan, 10 inheritors have earned more than one million yuan a year.

　　Today, Qiao Xue has 700,000 fans, and she has to broadcast live for at least 4 hours every day. At other times, she has to make editions, make bags and carve. "During the Double Eleven period, the atmosphere in the live broadcast room was very active, and we prepared new models and special activities."

　　Innovation is the most important thing for the "non-legacy second generation" to do live broadcast and open online stores collectively.

　　With the rise of the national tide, the post-80s and post-90s have become the main consumers of intangible goods on e-commerce platforms, but the average age of national non-genetic inheritors in China is 63 years old. The industry believes that the age gap, aesthetic and demand differences between producers and consumers are one of the difficulties encountered by intangible products in the e-commerce platform and even in the modern business environment, and it is also one of the biggest obstacles in the process of activating and protecting intangible products.

　　More and more "non-legacy second generation" have seen the future opportunities of non-legacy technology through the e-commerce platform. "The industrialization of non-legacy needs to be further injected with the motivation of rejuvenation, including the rejuvenation of non-legacy store operators and craftsmen." Liu Zhiming believes that "compared with the previous generation, they know more about the market and consumer needs, know how to design and product innovation, and are familiar with marketing methods such as live broadcast, and can inject modern design and market elements into intangible improvement and innovation."

　　For example, Meng Xiangjun, born in 1990s, is the manager and designer of the Taobao shop "VINE Weinei", and his mother Yin Huiju is the representative inheritor of Yangdu’s straw weaving skills. Three years ago, he returned to yinan county, Shandong Province, and took a group of grandmothers who could not forget straw weaving to create an original straw bag brand. "At present, a lot of energy will be put into product design and originality." Meng Xiangjun said that he also plans to launch a home series next year. In August this year, Wang Xiaolu made a hot search on the winning map of Malone in the Tokyo Olympic Games with silver flowers. She believes that although the silver flower silk is a tribute of the ancient court, in order to let more young people get in touch with it, some cheap ornaments are specially designed, combined with hot spots in life, such as giant pandas, Sanxingdui masks and terracotta warriors and horses.

　　Introducing new designs, innovating on the basis of inheriting traditions and combining them with new business models are the most important things to be left behind and rejuvenated, and they are also the "new national tide" sought after by young people. It is understood that during the "Double Eleven" period, Tmall National Fashion invited 10 avant-garde artists and trend designers to redesign 10 kinds of non-legacy techniques to make them look like young people’s favorite. For example, the porcelain was made into a trendy hand-made, and Fengxiang New Year pictures launched a joint name across Ma Yinglong. The person in charge of e-commerce in Tik Tok said that this year, a number of activities combining intangible heritage with national tide were also done, and theme live broadcast rooms were also built for non-genetic inheritors and Xtep and Huaxizi domestic brands. "The printed T-shirts for shadow play were sold in 10 days. More than 10,000 pieces." Chris Tung, CMO of Alibaba Group, pointed out that young people like intangible cultural heritage, not only because of its long history and exquisite skills, but also because it is in tune with their new needs. "The protection and activation of intangible cultural heritage requires more new forces to participate."

　　"Marking" inheritors’ shops to prevent the proliferation of intangible goods.

　　When the legacy "thrives" with the fertile soil of e-commerce, it seems that there are also signs of flooding. A consumer complained that she searched for "non-legacy" on the e-commerce platform, and countless related shops or videos appeared. "Everyone says that they are non-genetic inheritors, and everyone says that their products are non-legacy and there is no way to identify them."

　　However, the non-legacy merchants also encountered operational bottlenecks after initially obtaining traffic support and increasing sales. In an interview with the Beijing News reporter, many non-genetic inheritors or the second generation said that they are not professional in operation, publicity and video shooting, and as "craftsmen", they are more willing to put their time and energy into design and production. The distress of a non-legacy shop owner is that the competitiveness of handmade products is too weak in the e-commerce environment. "Other businesses copy our styles and produce them in batches mechanically, which is fast and cheap, and consumers can’t see the difference."

　　Jinque told the Beijing News reporter that the intangible market has developed rapidly in recent years, and the e-commerce platform is also accelerating the standardized management of the intangible market. She said that in the future, the platform will sort out and identify non-legacy shops more carefully and strictly, and realize standardized management. "For example, marking non-genetic inheritors’ shops is just like identifying Chinese time-honored brands." In her view, in addition to providing support for non-legacy businesses such as drainage and resource inclination, e-commerce platforms can also take advantage of supply chain resources to help non-legacy processes create IP and create daily life use scenarios for some uncommon non-legacy businesses. "For example, cooperate with head brands, or formulate original protection plans for non-legacy craftsmen to enhance their brand value and competitiveness."

　　Wei Xiang, a professor and researcher at China Academy of Social Sciences, believes that individual non-legacy businesses can rely on the power of the platform to walk online and offline. "The e-commerce platform is not only a sales platform, but also a good experience and display platform." He pointed out that "the future e-commerce platform can combine high technology, such as the popular meta-cosmic technology, to increase the experience of intangible goods." In addition, Wei Xiang suggested that the government should intervene in e-commerce as soon as possible in the process of marketization of intangible cultural heritage, including providing authorization, endorsement and promotion, which will help prevent the infringement and proliferation of intangible cultural heritage products.

　　Double eleven non-legacy goods

　　Miao batik jumping off the local wind

　　Miao batik is a folk handicraft handed down from generation to generation, and was awarded the first batch of national intangible heritage in 2006. On Taobao platform, there are many shops that have been engaged in manual batik business for more than ten years. Apart from traditional batik hanging cloths and handkerchiefs, there are also batik dolls, T-shirts, sweaters and canvas bags. Batik, under the new situation of integrating contemporary design and aesthetics, has jumped out of the simple traditional customs and become a new trend in the fashion circle.

　　Old Beijing male prostitute welcomes the Winter Olympics.

　　As a unique feature of Beijing, today’s male prostitute keeps up with the trend. In Tmall, in addition to traditional clay figurines, male prostitute was also designed as illustrations, puzzles, refrigerator magnets and so on. In order to welcome the Beijing Winter Olympics, male prostitute’s modeling is also combined with ice and snow sports. In addition, hand-painted male prostitute, male prostitute, male prostitute and other "new schools" male prostitute are also loved by many consumers.

　　Luzhou oil-paper umbrella won millions of praises.

　　The production of water-dividing oil-paper umbrella in Luzhou, Sichuan Province began in the late Ming and early Qing Dynasties. It is a national intangible heritage and is known as "the living fossil of folk umbrella art in China".

　　In the movie Embroidered Spring Knife, the role played by Yang Mi is very out of the loop. It is said that the prototype is from the hand of Yu Wanlun, the seventh generation inheritor of Fenshui Oil Paper Umbrella in Luzhou, Sichuan. At present, Yu Wanlun has 1.06 million fans on the vibrato platform, and the number of praises has reached 11.552 million.

　　Shadow play turns into tide play.

　　Shadow play figures are usually handed down from generation to generation by folk artists, and the production process is extremely complicated. On Tmall, many merchants have launched shadow play suits that allow children to do DIY, which is very interesting. Tik Tok Wenchuang also cooperated with the non-legacy project "Jingxi Shadow Play". The designer fully integrated the shadow play skills with the trend play, and launched the gift box of "standing on the edge is more attractive to the skin". Users can watch the vivid 3D shadow play by scanning the pattern with their mobile phones.

　　Tmall Taobao Double Eleven Shopping Cart "New Network Red"

　　Time-honored Four Treasures of the Study, Folk Musical Instruments, Cross-border Intangible Heritage, Museum Cultural Creation

　　Top Ten Most Popular Intangible Commodities in Tik Tok

　　Air-dried beef, blue and white porcelain, silverware, bamboo flute, oiled paper umbrella, leather carving bag, bamboo basket, Tianzhu chopsticks, Wang Xingji fan, nuclear carving.

　　■ Industry Outlook

　　14 non-legacy industries have an annual turnover of over 100 million.

　　In the process of industrialization of non-legacy technology, the cluster model is undoubtedly more successful than individual shops that go it alone. The report shows that in the past year, on the Taobao Tmall platform, the annual turnover of 14 intangible industrial belts exceeded 100 million, including Dehua Porcelain, Jingdezhen Ceramics, Suzhou Nuclear Carving, Longquan Sword, Quyang Stone Carving, Lankao Folk Music and other industrial belts. It is understood that these industrial belts not only produce intangible products themselves, but also produce related derivatives, thus driving the development of surrounding industries. For example, Dehua Porcelain is the largest non-legacy industrial belt at present, accounting for 80% of the national tea set sales market, with 3 Taobao towns and 13 Taobao villages. Liu Zhiming said that promoting intangible cultural heritage consumption and promoting high-quality industrial development are the most effective ways to promote intangible cultural heritage protection and inheritance. "Industrialization protection will lead intangible heritage to the market to participate in competition, thus stimulating its vitality and expanding its living space with the help of the market, and e-commerce platform can just become an important booster for intangible heritage industrialization."

　　At present, two kinds of intangible cultural heritage are relatively easy to form industrial belts. One kind is closely related to people’s livelihood, which is widely used in the daily life of thousands of households and can attract many craftsmen and enterprises to participate, such as ceramics, so it can form a great output value; The other type, although not widely used, has high value, such as stone carving and nuclear carving, which can also become a larger industrial belt through integration. In addition, some experts believe that some intangible elements can also be combined with fashion or daily consumer goods, such as Huaxi × Miao Impression Series, which is the combination of Miao Xiu and beauty cosmetics. Although it belongs to the beauty cosmetics industry, it has also played a positive role in promoting the inheritance and dissemination of intangible elements.

　　The survey shows that at present, China’s intangible resources are mostly concentrated in rural areas in the central and western regions, but most of them can form intangible industrial belts in the eastern developed regions. Jinque said that the industrialization of intangible cultural heritage is related to the basic plate of regional economy, and the industrialization degree of the southeast coastal area is higher than that of the western region, and the formation of industrial clusters of intangible cultural heritage just needs a good industrialization foundation, especially manufacturing and handicrafts. Liu Zhiming believes that it is difficult to spontaneously form an industrial belt in the existing intangible products, and it is necessary for the government, enterprises, society and e-commerce platforms to work together, do a good job in top-level design, and integrate into a new industrial belt through joint efforts.

　　■ Expert opinion

　　Beware of excessive dependence and turn it into a cultural fast food.

　　● Professor and researcher of Wei Xiang China Academy of Social Sciences.

　　Selling and disseminating intangible culture and intangible products through e-commerce can increase the influence and commercial realization value of intangible culture through economies of scale in sales channels. However, it is necessary to be wary that over-reliance on e-commerce for intangible products will also have disadvantages, such as reducing experience and cultural connotation, and even bringing cultural fast food.

　　In the process of commercialization, traditional cultural and artistic products usually encounter the balance between cultural connotation and profit. If we want to pursue cultural connotation, we need to take a niche market, but at the same time, we must gain commercial benefits, and we must increase the added value, including brand and connotation value. Only in the next stage will we consider injecting fashion and financial elements, which is also the trajectory of the development of traditional luxury goods in Europe. At present, the commercialization of intangible cultural heritage in China is still in the first stage. If we want to take "connotative" goods, we should pay attention to the division of labor economy, not the economies of scale, that is, whether we can open the niche market, rather than focusing on opening the scale market of ordinary consumers, as many intangible cultural heritage second generations do now. This will lead to the sales and connotation of intangible products, which will become two different ways, and it is likely that it will not work in the future.

　　This requires young non-legacy e-commerce managers or the second generation to patiently communicate with non-legacy inheritors and old craftsmen and deeply understand the traditional cultural connotation of non-legacy crafts. Whether in e-commerce or physical stores, we should do a good job in the connotation research and development of intangible products, and transform century-old crafts and cultural traditions into new models, instead of rudely throwing away traditions and blindly catering to the tastes of young people or secular people. At this stage, we can’t expect non-legacy technology or non-legacy products to make money in a short period of time. We must preserve the value before we can realize the value-added premium. In such an impetuous era, we should push the non-legacy craft to the market, avoid its vulgarization, and modernize the cultural connotation of the non-legacy so that craftsmen in the new era can survive first.

　　■ The inheritor said

　　Intangible products need to pay attention to contemporary life.

　　● Pang Yonghui is the inheritor of porcelain.

　　Not adapting to the living habits, needs and consumption trends of young people is a common problem faced by non-legacy. Intangible products need to pay attention to contemporary life and understand what is the core demand for products in this era. For example, ceramics, on the one hand, serve people’s spiritual life, such as decoration, art collection, etc., on the other hand, they should also serve life, such as flowerpots, tea sets, tableware and so on.

　　With the rapid development of contemporary social economy, our requirements for the quality of life are getting higher and higher. We need to start from these to change the intangible products and designs. So we cooperate with some contemporary designers to combine some fresh elements with porcelain, such as the hot elements like astronauts with porcelain. Therefore, I believe that intangible products need to reach out to young people through new designs, tell the heroic story of this era with our traditional memories, and bring this story into the life of every young person.

　　In addition, the market is changing. Over the years, our sales cost has been high, mainly through offline stores. But now, with the establishment of this mode of online consumption, it has become a living habit. Intangible arts and crafts also need to change to the living habits of young people, which has become an inevitability of the future sales model.

　　Finally, it is to influence others with contemporary intangible culture. For example, in addition to selling the quality, design and intangible value of Ding porcelain, we should also expand Ding porcelain culture and cooperate with other industries across borders to promote the spread of Ding porcelain while spreading culture.

Generative AI, Arm throws AI software and hardware to accelerate the whole family bucket.

Author | Yun Peng

Edit | Desert Shadow

With the advent of the "Gen-AI" era, key mobile devices such as AI mobile phones and AI PC are rapidly combining with generative AI, and more and more new AI functions are emerging, which has a profound impact on our lives and work.

Demand has become diversified, and the scene has become more complex. Generative AI brings new computing challenges and storage challenges, and accelerates a series of technical iterations in hardware, software, algorithms and ecology.

As the "foundation" provider of all mobile computing, Arm is also actively exploring new solutions and bringing new solutions to the industry.

In recent years, Arm has gone beyond providing IP, from architecture, hardware and software to ecology. Arm has transformed into a computing platform company, providing complete computing solutions for the industry.

For cloud data centers and automotive applications, Arm has successively launched corresponding computing subsystems (CSS). Just last week, Arm released the first terminal computing subsystem (CSS) for the terminal equipment market, combining the characteristics of the latest Armv9 architecture, in which both CPU and GPU have greatly improved their performance in AI. In addition, Arm also tailored the development tool Kleidi for developers.

This year, Arm has been upgraded from TCS to CSS. The main difference between them is that Arm provides physical implementation of CPU and GPU for the first time, which makes it easier to build and deploy solutions based on Arm architecture. Obviously, this change is precisely to enable ecological partners to quickly grasp new opportunities in AI and accelerate the process of product listing.

It can be said that this is undoubtedly a key force for Arm to face the AI era. This series of heavy technologies and new products of Arm are aimed at the end-side AI.

James McNiven, vice president of product management of Arm Terminal Division of Zhixi Dialogue, made a deep exploration of the key breakthrough behind it and discussed the layout and in-depth thinking of Arm in the era of generative AI.

We can clearly see that Arm is making its partners’ products quickly combine with AI and bring them to market through a complete solution spanning architecture, hardware, software and ecology, so as to achieve landing and create an "AI treasure chest" for the industry.

01.

The wave of mobile-generated AI surges, and Arm goes deep into the bottom.

From architecture to software and hardware empowerment

In today’s smart terminal industry, AI mobile phone and AI PC have undoubtedly become the focus of the industry, and the integration of generative AI in these two fields is also the fastest. The tasks that terminal devices can handle are becoming more and more complex, and generative AI has brought brand-new technical challenges in perception, understanding and interaction, and more computing requirements have emerged.

The industry needs to rethink: what is a computing platform suitable for the generative AI era?

Nowadays, the operation of all mobile generative AI is almost inseparable from the CPU and GPU of Arm. It is understood that 70% of the third-party Android ML workloads are running on the CPU, so the CPU is still the core of computing in the AI ​ ​ era.

In this context, Arm, as the provider of the underlying key technologies, has undoubtedly become a key variable in this AI revolution.

1. Behind the significant improvement of AI capability, Arm’s "DNA" fits with generative AI.

Why is it so critical? The AI era has brought many challenges, the most obvious of which is that the importance of high performance and energy efficiency has been placed at an unprecedented height, and energy efficiency is precisely the DNA of Arm.

The new terminal CSS is based on the latest Armv9, and its computing and graphics performance is improved by more than 30%, while its AI reasoning speed is increased by 59%. These improvements are very important for handling more demanding Android practical use cases and AI, ML and computational vision workloads.

The main frequency of the new Arm Cortex-X925 with 3nm technology soared to 3.8GHz. With the improvement of micro-architecture, compared with the 4nm SoC adopted by the flagship smartphone in 2023, its single-thread performance improved by 36%.

In terms of AI performance, the first response time of Cortex-X925 token is improved by 41%, which can improve the response ability of end-side generative AI such as large language model.

McNiven revealed that in order to improve the computing power of AI, Arm has adopted the widest decoding and vector micro-architecture design so far, achieving a 50% increase in TOPS number.

On the GPU side, the new Arm Immortalis-G925 GPU has achieved 37% performance improvement in various head mobile game applications and 34% performance improvement in multiple AI and ML networks.

It is worth mentioning that the Arm terminal CSS also has the physical realization of CPU and GPU based on 3nm process.

It is understood that the physical realization, including the design and wiring of transistors, can significantly help Arm partners to save chip development time and optimize chip performance and energy efficiency.

2. Create a "key" for developers to unlock stronger performance.

In addition to architecture and hardware design, in terms of tools and software libraries, Arm also released Arm Kleidi for the first time, including KleidiAI for AI workload and KleidiCV for computer vision applications.

The core purpose of Arm as Kleidi is to ensure that developers can quickly obtain the performance, tools and software libraries needed to develop generative AI applications.

Simply understood, KleidiAI is a set of computing cores for AI framework developers. Popular AI frameworks such as PyTorch, Tensorflow and MediaPipe have been integrated into KleidiAI, which is very important for accelerating the mainstream AI model.

It is worth mentioning that, in Arm’s view, CPU is the only computing engine that can ensure the running of the future network, so Kleidi, which can unlock the highest performance of Arm CPU, is undoubtedly the best weapon for developers to unlock AI applications.

Generally speaking, the excellent architecture upgrade, performance and energy efficiency improvement of the Arm terminal CSS pave the way for more functional, stronger and smarter terminal devices, and expand the possibilities and capabilities of mobile devices. At the same time, Arm’s software development tools and platforms allow developers to quickly put these technical advantages of Arm into applications and products. It can be said that Arm has created a "treasure chest" for mobile AI.

02.

The popularity of AI PC accelerates the ecological growth of WoA

Mobile AI ecosystem Arm takes the lead

As mentioned above, Arm provides not only a single point technology or product, but a complete solution. Behind this, the ecological advantages based on architecture, hardware and software are also one of Arm’s hardest cards.

With the rapid development of AI mobile phones and AI PC, the Arm ecosystem has ushered in a new round of growth climax. With the strong promotion of mobile AI PC by Microsoft and other manufacturers, and the accelerated integration of Windows and Arm ecology, we will expect to see more and more PC terminal giants launch AI PCs based on Arm architecture processors.

At this week’s Taipei International Computer Show, the CEO of Arm shouted that the PC with Arm architecture will grab 50% market share in five years. A large part of this strong self-confidence comes from the explosive growth of "Arm Native".

McNiven specifically mentioned that this year has been a fruitful year for the WoA ecosystem. In addition to Microsoft Office, Dropbox, Zoom and Adobe suite, more and more applications are becoming native applications of Arm, especially head applications such as Baidu, Bili Bili, Chrome browser, iQiyi, sogou and Tencent QQ Music.

In addition, there are many open source tools for creators, such as recently added Audacity, Blender and OBS Studio, which integrate a large number of open source libraries and developer tools.

Arm cooperates with Microsoft to develop the ecosystem by funding open source and publishing the Arm performance library for Windows. It is understood that for most users, they spend most of their time running Arm native applications on AI PC based on Arm CPU.

Satya Nadella, CEO of Microsoft, said at the Build conference that 87% of the existing Arm PC applications are native Arm versions, and this number is still growing.

It can be predicted that with the addition of more and more Arm native applications, the experience of Arm PC and WoA ecology will be more perfect.

It is understood that there are now more than 1,000 technical partners of Arm, and Arm undoubtedly has the "strongest circle of friends" in the chip field, and this circle of friends, more intuitively, is the Arm ecosystem-more devices are based on Arm, and more applications are based on Arm, and the AI experience of mobile terminals cannot be separated from Arm.

Ecology is one of the hardest trump cards of Arm, and Arm has also become the "behind-the-scenes king" of the mobile intelligent terminal industry.

Today’s Arm is improving the ability of enterprises and developers to quickly use AI in products, use it correctly, use it well, and achieve landing, and truly create a treasure chest of mobile chips in the era of generative AI.

03.

Conclusion: From IP to Computing Subsystem

Arm becomes the invisible king of mobile AI ecology

It can be seen that Arm is combining cutting-edge CPU and GPU technology, production-ready physical realization and continuous software optimization, and the combination of terminal computing subsystem (CSS) and Kleidi software also makes it an excellent example of a new AI computing platform in the field of chip design.

Today, Arm low-power processor design and software platform have been applied to more than 280 billion chips, from sensors to smart phones and even supercomputers. In the future when AI becomes ubiquitous, Arm will also be ubiquitous. It can be said that the Arm architecture is the cornerstone of the future, and the Arm ecosystem will continue to accelerate its growth.

Facing the future of generative AI, more innovations will inevitably emerge in the mobile intelligent terminal industry. We will wait and see how Arm will maintain its core competitiveness and continuously expand its ecology through technological innovation.

(This article is the original content of the signing account of Netease News Netease Special Content Incentive Plan [Zhizhi]. It is forbidden to reprint it at will without the authorization of the account. )

Original title: "AI mobile phone PC explosion, Arm from software and hardware to ecological efforts, to create an industry AI treasure chest"

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I don’t know if it is the last quarter of the end of the year, and major videos are ready to rush their performance. Several dramas have released trailers. Among them, the "Wild Growth" produced by iQiyi video has a very good texture, not to mention the quality of the film, even this trailer is worth a few points, which looks quite scary.

The play was directed by Dongyu Fu, written by Zhang Ting and starring Zhao Liying, Oho Ou and Li Guangjie. Adapted from A Nai’s novel "Don’t Go to Life", it tells the story of Xu Banxia, the heroine who started from the grass, who, with her unique vision and courageous personality, made a breakthrough in the iron and steel industry where men got together and finally gained success.

For Anai, many viewers who follow the drama are actually familiar with it. The previous TV series "Great Rivers" was adapted from his novels. And this one, with the blessing of Zhao Liying, a super-first-line flower of 85, is undoubtedly a work that Zhao Liying is determined to prove his acting skills through this completely different role type.

And this time drama full of texture can also be seen from the trailer, and Zhao Liying is full of sincerity to the audience. Just a few lines cut out in the preview, you can hear Zhao Liying’s speech, which is a great progress compared with "Do you know if it should be green, fat, red and thin". The lines are not only clearly pronounced, but can be understood by everyone without subtitles, and the cadence has feelings. Obviously, she must have made a lot of efforts behind her back to get such a promotion.

At the same time, everyone noticed the emotional drama of Xu Banxia, played by Zhao Liying. In one scene, Zhao Liying, dressed in a retro rhombic cloak, pounced on Zhao Lei, played by Li Guangjie.

Zhao Lei’s setting in the original work is a businessman with culture and a sense of justice. Compared with the heroine’s unscrupulous means, his existence is the salvation of women. If this role is completed well, it is estimated that it will become Bai Yueguang in the eyes of the audience. For many years, Li Guangjie, as an invisible man, is finally going out of the circle this time?

Mention the name Li Guangjie, in everyone’s eyes, he has always been a role more famous than the actor himself. Few people can immediately reflect the actor’s own name when they see Li Guangjie, and at most, they can think out in their minds which TV dramas he has played. In other words, in a simple way, this is the performance of not being red.

In fact, this situation is similar to that of several Mesozoic actors with similar positioning to Li Guangjie. For example, his two good friends, Lei Jiayin and Guo Jingfei. All three people have good acting skills and often perform good works, but the roles are always more famous than the actors.

Compared with those handsome young guys, they can achieve instant success without acting and showing their faces. They can’t help but envy them. Therefore, they tease themselves that they are TF old boys, jokingly rubbing people’s enthusiasm. After the video they announced their debut was popular on the hot search, this group of grass-roots teams also had a special Baidu entry.

But who knows, just within a year or two after this popular group announced its debut, two other friends, Lei Jiayin and Guo Jingfei, one with "My First Half of Life" and the other with "Everything’s Fine", became popular, and their subsequent works continued to exert their strength, and both of them nominated Emperor Shi. Only three people, everyone thinks that Li Guangjie, who seems to be the most handsome, is left idle, so don’t be too embarrassed.

Besides, it’s embarrassing that he is not only the only one among the three who is not yet popular, but also the one with the highest starting point among the three.

Debut works participated in Zhang Li’s "Towards the Republic", which belongs to the existence of the ceiling in Douban score. Li Guangjie also played an important role in this play-Emperor Guangxu. The TV series has won a ceiling, and the film works are not bad. The first film production was directed by Gu Changwei’s beginning of spring, and it was not about soy sauce, which gave him a certain space to play the role of the unknown painter Huang Sibao.

In such a comparison, Lei Jiayin and Guo Jingfei are either marginal supporting actors who have struggled for many years on the stage of drama or in other dramas, and Li Guangjie has just got a card with a divine start.

However, with such a good start, he did not become the most brilliant of the three. Looking through Li Guangjie’s past personal resume, it’s not that he doesn’t want to be a supporting role, and it’s not that he doesn’t try a variety of plays and role types. So, what is the problem?

The reason is that there is no bright spot.

According to Guo Jingfei’s "Everything is Fine" and Lei Jiayin’s "The First Half of My Life", the two of them can be out of the circle because they are brilliant enough. What is the highlight of Li Guangjie’s work this time? That is, he has caught an absolute breakthrough, and it is necessary to produce the best sense of CP from Zhao Liying, which is going to transform from the Eighth Five-Year Plan to the Eighth Five-Year Plan. Once you get it right, Li Guangjie’s popularity will be just around the corner.

Social cow disease, what’s so good about it? Original Xiaobei Peking University Publishing House is included in the topic # Social phobia, 1# Internet neologism, 1# Hot Spots, 16.

Recently, many people want to get a "disease"-social arrogance.

What do you mean by "social arrogance"?

Literally, it is not difficult to understand: contrary to "social phobia", I am not timid in social aspects.

Whether you are a semi-acquaintance who has only met a few times or a stranger who has never met before, you can talk with confidence and Kan Kan, and never care about other people’s eyes and ridicule.

For social terrorists who are embarrassed and nervous when they get close to people, they are really envious.

The origin of the disease is beyond examination, but on various social and video platforms, there are legends that patients are getting wild.

"Social cow disease" has become

A hot topic that has been played more than 1.4 billion times on Tik Tok.

It has been found that parents and elders are high-risk groups of social arrogance.

Some like to sing loudly in the park intoxicated, and some can talk to anyone, so there is no one they don’t know well.

Some people have concluded that those who can eat the star bowl of rice have the genes of some social experts.

Sa Beining became the deputy director of the school radio station by "cheeky" self-recommendation; Lareina is an ordinary ice-breaking and hot-field expert; Child star Hu Xianxu has been "popular" since childhood ▼

Not only stars, but also their hospitable cats and dogs, human cubs who are bold and curious about the world, and even the edited Harry Potter have become proud symptom owners ▼

Bilibili praised the video of "Harry Potter’s social arrogance"

By next bam bam jun

There are also some people who boldly let go of themselves and have no psychological burden. Shouting in public, dancing passionately in public … all kinds of "out of line" behaviors are completely out of the question.

The eyes of the crowd are their stimulants.

Some of these behaviors are exaggerated shows, which earn attention and traffic through "wonderful people"; But behind the netizens’ hot discussion about the disease, there is a deeper psychological appeal.

The first one is the desire to "be brave to be yourself".

I believe that many students were educated as children to be "sensible children" and think for others; Actively capture other people’s emotional thoughts, so as to give an appropriate and decent response.

This can easily lead to the situation that in social interaction, people care too much about what others think of them and put their feelings above their own. At the extreme, it will become a "please-type personality":

Don’t dare to refuse the rude request of others; Excessive criticism from others, accept all the orders; I’m wrong and I can, but the word "no" is hard to say.

Compared with living in harsh self-examination all the time, "social arrogance" is very attractive because it ignores the freedom and "licentiousness" of others’ eyes.

People with flattering personality are usually people who are not confident enough. They are afraid that their "true self" is not good enough to be liked, so they are afraid of embarrassment, refutation and rejection.

This kind of "fear" makes them live in a cocoon house built by many "dare not" in public: they dare not attract the attention of others in a high-profile way, dare not recognize and affirm themselves, and even dare not express their thoughts, joys and sorrows in public.

One of the symptoms of social awesome:

Regardless of the eyes of others, boldly let go of your feelings.

This is also why with the growth of age and experience, some people have changed from "social fear" with trepidation to social experts who dare to speak out-

On the one hand, it is the self-confidence brought by the accumulation of social skills and work ability; On the other hand, it is gradually recognized that "other people’s opinions" in social communication are actually not that important; Sometimes it is even fictional and imaginary, and it is the rules and regulations we impose on our words and deeds.

When you watch the video of "social madness", you feel that "it’s so cool not to care about others", you may want to reflect:

How long has it been since you took good care of your needs and made allowance for your feelings?

In addition to hoping to "be brave and shine with confidence", Xiaobei thinks that "social arrogance" is also popular because it represents a kind of high emotional intelligence social skills to some extent.

It’s too difficult to be a man!

However, this society with high speed and information explosion always seems to give more favor and preference to children with high emotional intelligence and ability to be human.

In the workplace, under the same basic conditions, most employees who know how to show their abilities and achievements "mix" better;

In school, it is often the active and cheerful children who are more liked by teachers and classmates. Wherever they go, they are C-places with their own aura and prosperity;

Even in leisure activities, people who can socialize can often make friends or even "take off the bill" as soon as possible …

A netizen in the Douban group posted about his "social cow disease", which aroused everyone’s envy:

See "Douban Goose Group" in the original post.

The comment "How did this disease get infected" received more than 10,000 praises.

The landlord’s powerful examples include:

Get acquainted with colleagues within one week every time you enter a new unit; It is recognized as the "warm field king"; Naturally praise the leadership without affectation and actively report to the leadership; I quickly mingle with people from all walks of life … I get the most evaluation that my emotional intelligence is super high and exquisite.

Interestingly, at the end of the article, the landlord said that he was actually a contradiction:

In fact, my true personality is inferior and introverted.

The comment area has learned a lot: awesome, but how to overcome the inner introversion and inferiority? Others asked: Is this "soaring acting"?

This statement is actually traceable.

Erving goffman, an American sociologist, put forward a famous theory of "parody".

In the theoretical masterpiece "Self-Presentation in Daily Life", he compared society to a theater, compared social members of different genders, classes and occupations (that is, you and me) to actors who play different roles in society, and compared interpersonal communication to acting.

For example, a good boss should be strong and charming, a qualified friend should be patient and enthusiastic, a decent middle class should be proficient in using steak knives and forks, and a female star on TV should be glamorous …

In the social operation, everyone is playing his "role" conscientiously.

Why do we need to "perform"?

Gofman put forward a concept: impression management.

In the process of interaction, people will always consciously or unconsciously "show" themselves to each other, thus shaping others’ impressions of themselves.

When a person appears in front of others, they usually want to know about this person or call up all kinds of information they have about this person.

They will be interested in his general socio-economic status, his self-concept, his attitude towards them, his ability and his trustworthiness.

This is due to some practical reasons: obtaining the information of an individual helps to define the situation, so that others can know in advance what the individual expects of them, and what they may expect of the individual, so as to make appropriate responses.

In the words of Gustav Ichheiser:

An individual will have to take action to expresses himself intentionally or unintentionally, and in turn, others will have to accept the impressed he has made in some way.

In this sense, people who are good at socializing are also good at "performing".

They can convey all kinds of symbols and information through appropriate and accurate words, actions and even expressions in interpersonal communication, so as to guide and even shape others to have a specific impression on themselves.

People who are not very sociable, or lack such awareness, or are ashamed to express themselves, or are not good at adjusting their performances according to different scenes, environments and audiences.

But it is worth noting that people are not actors in the true sense, and they are not always acting. In reality, performances are always performed intentionally or unintentionally, not completely false, disguised and deceptive.

Just like Sa Beining, the representative of "social arrogance" cited by everyone, he dares to laugh at himself, is not afraid to make exaggerated expressions and performances in his interactions with people, is good at taking over stalks, and never lets words fall to the ground; This is absolutely inseparable from deliberate impression management and shaping of people.

But behind his super ability of reaction, logic and language expression, his personality, knowledge and insight-that is, "acting" the real part.

This is why the audience still likes the cuteness and sincerity in his personality.

Gofman also put forward a pair of interesting concepts in Self-Presentation in Daily Life: "foreground" and "backstage".

The front desk is "standard expressive equipment that individuals use intentionally or unintentionally during the performance"; Personal front desk refers to the appearance and behavior of the role played by the individual. The former is used to inform people of the social identity of the performer at this time, while the latter enables others to predict what role the performer will play in the situation.

The backstage is the area after the performer’s "performance", which is separated from the performance stage. It is a place that the audience can’t enter and see, and it is also a place where individuals can relax and rest.

Gofman believes that there is no clear boundary between the foreground and the background, and they are transformed according to the change of the situation faced by the performers.

The distinction between front and back actually explains why many people are introverted, reserved and inarticulate in front of strangers; In front of acquaintances, they will immediately become cheerful, enthusiastic and "lawless."

Whether it is a person’s state or being with close friends and acquaintances, it is our "backstage comfort zone", where we can occasionally put down our burdens, focus on our goals and relax ourselves.

Finally, Xiao Bei thinks that, except for the grandstanding, the qualities of courage, cleverness and humor in "social arrogance" play a positive role in interpersonal communication.

But what can make interpersonal relationships last for a long time must be proper limit and comfort. And the two must be based on mutual understanding and care.

On the one hand, we might as well accept ourselves boldly and try to show ourselves skillfully; On the other hand, loyalty to self is always a precious virtue. After all, life is like a play, and the greatest weapon for an actor who laughs last on stage is sincerity.

-End-

Author: Yan Shu

Viewpoint reference: Self-presentation in Daily Life

[America] Irving gofman, translated by Feng Gang.

Reprint and cooperation, please send email:

scb01@pup.cn

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In daily life

Self-presentation

Classical works in the field of sociology understand our world from another angle. Know some social psychology and enjoy modern life!

　

Original title: "Social cow disease, is there a good cow? 》

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Yesterday, Shanghai Petrochemical boarded the hot search, not because of the anniversary, but because of the explosion and fire.

At 4: 28 on June 18th, the Chemical Department of Shanghai Petrochemical Company caught fire, and the fireball went straight into the sky, with explosions in many places. The live video shows that after the fire broke out, the flame spread and the whole factory area was covered with black smoke.

At that time, it was two or three kilometers away from the explosion point. An eyewitness said, "I thought it was thundering at first, and the sky behind it was red." According to its introduction, the explosion was more than one area. "Three explosions, two loud."

Weibo, the official of Sinopec Shanghai Petrochemical Co., Ltd., immediately responded that a fire broke out in the ethylene glycol plant area of the Ministry of Chemical Industry of Shanghai Petrochemical at around 4:00 on June 18th, and the company immediately launched the first-level plan, which is currently under emergency treatment.

At 10: 30 am yesterday, the latest news of "Shanghai Petrochemical Online" in Weibo, after preliminary verification, at present, an employee of Shanghai Petrochemical was slightly bruised on the arm and a driver of a third-party transport vehicle died. The specific reasons are under further investigation.

After the fire broke out, Shanghai 119 Command Center quickly dispatched rescue forces such as Jinshan, Fengxian and Chemical Industry Zone to the scene to fight the fire. Relevant personnel of the fire rescue detachment of Shanghai Chemical Industry Park said that as of 9: 00 on the 18th, the fire was basically controlled, but it was difficult to dispose of, and it is expected that it may still burn protectively for some time.

The area where the fire broke out was an ethylene glycol plant. Ethylene glycol is an important chemical raw material, and its production process is mainly the hydration of ethylene oxide, which is extremely flammable and explosive, so relevant safety rules will be formulated during production, transportation and storage.

And "protective combustion" is a kind of treatment method made by firefighters and rescuers according to the disaster caused by flammable and explosive substances such as ethylene glycol, which is also the usual treatment method for fires in large chemical refining units. The residual materials can be burned out in a controlled way, and then the next rescue work can be carried out. On the one hand, it can reduce the excessive cost of forced fire fighting, and on the other hand, it can prevent more serious secondary explosion.

It is reported that after the fire broke out, Sinopec Shanghai Petrochemical launched an environmental emergency plan at the same time, and continuously monitored the environment at the company’s factory boundary and external areas, and the monitoring of volatile organic compounds was normal. Arrangements have been made to strengthen the sampling and monitoring of rainwater outlets, and no impact has been found on the surrounding water environment.

Just the day before the accident, Shanghai Petrochemical just held the 50th anniversary celebration meeting. At the celebration meeting, the company put forward the goal and prospect of carrying forward the fine tradition of petroleum and petrochemical industry and the "Jinshan spirit" and striding forward towards the goal of building a "domestic leading and world-class" energy, chemical and new materials company. However, a big fire plunged Shanghai Petrochemical into the whirlpool of public opinion.

Shanghai Petrochemical Complex was built on June 18th, 1972. But a shocking fire and explosion happened on the same day 50 years later. Time coincidence aside, the decline in investment in safety may be one of the main causes of the explosion.

According to the social responsibility report disclosed by Shanghai Petrochemical, from 2019 to 2021, the company’s investment in production safety was 234.78 million yuan, 284.72 million yuan and 112.37 million yuan respectively, which was 60% lower than that in 2021. During the seven years from 2015 to 2021, the company’s major fire and explosion accidents and major liability accidents were all zero.

In addition, Shanghai Petrochemical Company just carried out overhaul and reconstruction in May. According to its WeChat official account information, in May, in order to ensure the stable and orderly epidemic prevention of the resident and personnel of the construction unit during the overhaul, the company set up four temporary overhaul contractors in the polyester east area, the polyester west area, the western area of the Ministry of Environmental Protection and Water Affairs and the ethylene glycol area of the Ministry of Chemical Industry.

There have been two explosion accidents in petroleum and petrochemical plants this year. The last explosion accident occurred in Qilu Petrochemical Company on April 24th, 2022. In less than two months, accidents occurred in petrochemical enterprises one after another. As a high-risk and explosive industry, it is particularly important for petroleum and petrochemical related enterprises to do a good job in safety prevention.

Original title: "Shanghai Petrochemical suddenly exploded, causing 1 death and 1 injury"

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Special feature of 1905 film network "Look ahead, don’t look back!"

At the end of the recent hit TV series, Wang Xiang shouted this sentence to his young self. The story is based on the laid-off tide of workers in state-owned enterprises in Northeast China in 1997 and 1998, and traces an unsolved case of dismemberment.

To some extent, the core of The Long Season is not to seek the truth, but the end of the northeast state-owned factory "Hua Gang", which is people’s inner self-salvation under the reform of state-owned enterprises.

Elegy of the Times: Frequent Literary Works in Northeast Industry

The first furnace of molten steel, the first car and the first jet plane & HELIP; … As the "eldest son of the Republic", Northeast China has strongly supported the national construction, is the birthplace of heavy industry in New China, and is also the source of pride and pride in the hearts of every Northeast person.

However, once brilliant, it suffered from the pain of economic system reform. Since the 1990s, the manufacturing industry in Northeast China has been laid off, and millions of workers in state-owned enterprises have lost their jobs.

The "wave of laid-off state-owned enterprises in Northeast China", like a sealed memory, is also regarded as a fertile land for literature and art.

From the film Tiexi District to the song Mohe Ballroom, stories related to the end of Northeast industry appear more and more frequently in literary and artistic works. Are they aftertaste, helplessness or regret?

At 15:56 on May 31, the film channel broadcast focused on this period. After the state-owned enterprise was restructured, the film vividly portrayed the dilemma and stubbornness of laid-off workers.

The film star starred in the film for zero pay and generously became the "producer", because it refused the invitation of "Hidden". He said that even if it could not be released after filming, he would keep the collection because the film sang the elegy of the times.

Industry and Romance Hard-core Workers Create "Steel Piano"

In the early 1990s, in a heavy industrial city in Northeast China, Chen Guilin (Wang Qianyuan), a former steel mill worker, was laid off and formed a band with his girlfriend Shu Xian (Amanda) and other workers to make ends meet.

Chen Guilin’s wife, Xiao Ju, returned home after leaving home, not only to divorce him, but also to fight for the custody of her daughter Xiaoyuan. Xiaoyuan bluntly said that whoever bought her a piano would follow her.

After making a "paper piano" — Borrow money to buy a piano — After stealing the piano in a group, Chen Guilin came up with the idea of making a piano.

What’s more exciting is that laid-off workers are willing to help. They all have their own strengths, as if they had returned to those years in the factory, immersed in the tacit understanding that they had worked hard together, and realized the unspeakable sense of accomplishment.

Chen Guilin knows that the completion of the steel piano is not only to retain the daughter, but also to prove their value and dignity.

With the joint efforts of everyone, the piano was completed. Xiaoyuan sat in front of the piano and began to play, and an era ended in the melodious sound of the piano.

The piano is heavy and rough, and under the rough industrial metal texture, every note played is not very accurate, but it can still flow with warmth and harmony.

This is the hardness and softness of laid-off workers in that era, and it is also a kind of romance beyond material things.

Narration and Composition: Formation of the Concept of "Homestate Isomorphism"

The film sets two narrative clues, the main line is to complete the piano and leave the daughter, and the secondary line is the fate of two chimneys.　

At the beginning of the film, the chimney of the cooling tower is erected above the mourning hall. The traditional industry symbolized by chimneys used to feed the mother in Northeast China, but now it’s time for this mother to die.

After several attempts, it was finally the day when the chimney was going to be blown up. With the explosion, two big chimneys collapsed, and the images of onlookers disappeared in the rising smoke, thus turning the youth of workers into the past.

When the chimney fell, Chen Guilin’s father died, and the workmates wore black armbands to pay homage not only to his father, but also to the passing of an era when the piano was finished.

The film reflects the shock of the whole northeast society in the economic system reform with the plight of a single family.

In detail, this classic wide-angle lens is also commendable. Under the symmetrical composition, there are obvious differences between the streetscapes on the two sides: on the side of Chen Guilin, the roof is broken and the residue is everywhere, while on the side of Xiao Ju, there are neat roads and houses, and the environment explains the difference of their living conditions.

The picture of "Piano of Steel" is simple, clean and rich, and it also has a sense of nostalgia.

This stems from the director’s insistence on filming with film. After several twists and turns in the filming of the whole film, the director started "Piano of Steel" with pieced together money, which was almost aborted due to lack of funds, and finally Amanda, the leading actor, made a generous contribution.

Although the cumulative box office of this film is only over 6.5 million, its word-of-mouth is almost one-sided. More than 370,000 people on Douban scored 8.5, and the film has participated in more than 40 film festivals and won 57 awards, becoming a "professional winner" in various film festivals at home and abroad.

At 15:56 on May 31st, come to the movie channel to relive industry and romance and see how Chen Guilin and his workmates build a steel piano!