Measures of Beijing Municipality for the Prevention and Control of Environmental Noise Pollution

Order of Beijing Municipal People’s Government

  No.181  

  "Measures for the prevention and control of environmental noise pollution in Beijing" has been adopted at the fifty-sixth executive meeting of the Municipal People’s Government on November 17, 2006, and is hereby promulgated and shall come into force as of January 1, 2007.

  Mayor Wang Qishan

  November 27th, 2006

  Measures of Beijing Municipality for the Prevention and Control of Environmental Noise Pollution

Chapter I General Provisions

  Article 1 In order to prevent and control environmental noise pollution, protect and improve the living environment, these Measures are formulated in accordance with the Law of People’s Republic of China (PRC) Municipality on the Prevention and Control of Environmental Noise Pollution and combined with the actual situation of this Municipality.

  Article 2 These Measures shall apply to the prevention and control of environmental noise pollution within the administrative area of this Municipality.

  Article 3 District and county people’s governments shall be responsible for the quality of acoustic environment within their respective administrative areas.

  The municipal, district and county environmental protection administrative departments shall exercise unified supervision and management over the prevention and control of environmental noise pollution within their respective administrative areas.

  The public security department is responsible for the supervision and management of social life noise and motor vehicle noise pollution prevention and control.

  Road administrative departments are responsible for the supervision and management of noise pollution prevention and control of roads and urban rail transit.

  The administrative department of quality and technical supervision shall supervise and manage the noise limits specified in the standards for industrial products and equipment.

  Railway and civil aviation administrative departments shall, according to their respective responsibilities, supervise and manage the prevention and control of noise pollution of trains and civil aircraft respectively.

  Planning, construction, industry and commerce, culture and other departments shall supervise and manage the prevention and control of environmental noise pollution according to their respective responsibilities.

  Article 4 Residents’ committees and villagers’ committees shall assist the government and relevant departments in the supervision and management of noise pollution in residential areas and mediate disputes arising from noise among neighbors.

  Article 5 All units and individuals have the obligation to protect the environment from noise pollution, and have the right to complain and report to the units and individuals that produce environmental noise pollution.

Chapter II Supervision and Administration of the Prevention and Control of Environmental Noise Pollution

  Article 6 The district and county people’s governments shall, according to the standards of urban planning and acoustic environmental quality, delimit the applicable areas of various acoustic environmental quality standards within their respective administrative areas, and announce them to the public, and report them to the municipal environmental protection administrative department for the record.

  The applicable area of environmental standards for aircraft noise around the airport shall be delineated by the municipal environmental protection administrative department in conjunction with the relevant municipal administrative departments and the relevant district and county people’s governments, and shall be implemented after being approved by the Municipal People’s government.

  Article 7 When determining the construction layout, the planning administrative department shall reasonably delimit the noise-proof distance between the building and the traffic trunk line and put forward the corresponding planning and design requirements according to the national and municipal acoustic environment quality standards and the sound insulation design specifications for civil buildings.

  Eighth new construction, renovation and expansion of construction projects that may produce noise pollution shall abide by the provisions of the state on environmental protection management of construction projects, and solicit the opinions of residents and units in the region before applying for environmental impact assessment and approval.

  Article 9 The sound insulation quality of newly-built civil buildings to external environmental noise and supporting public facilities such as water supply, heating, elevators and ventilation shall conform to the relevant national and municipal standards.

  The planning administrative department shall strengthen the supervision of the implementation of the mandatory standards for the design quality of building sound insulation; The construction administrative department shall strengthen the supervision of the implementation of the mandatory standards for the construction quality of building sound insulation.

  Article 10 Enterprises and institutions that cause serious environmental noise pollution in areas where noise-sensitive buildings are concentrated shall be ordered to treat within a time limit. Units that have been treated within a time limit shall complete the treatment tasks on schedule.

  The deadline for the management of small enterprises and institutions shall be decided by the district and county environmental protection administrative departments. During the period of treatment within a time limit, the unit that has been treated within a time limit may be ordered to stop using the equipment and facilities that produce noise pollution or limit the running time of the equipment and facilities.

  Eleventh residential buildings are not allowed to set up restaurants and entertainment places that may produce noise pollution.

  When selling new residential buildings, the real estate development enterprise shall clearly indicate the building sound insulation situation of the residential buildings sold and the acoustic environment of the place where it is located.

  Twelfth environmental protection administrative departments have the right to conduct on-site inspections of environmental noise pollution prevention and control units that emit environmental noise. If serious noise pollution is found in equipment and facilities during on-site inspection, it may be ordered to stop using the equipment and facilities or limit the running time of the equipment and facilities. The inspected unit shall stop or use the equipment and facilities within the specified time.

  The units under inspection shall truthfully reflect the prevention and control of environmental noise pollution and provide necessary information on the prevention and control of environmental noise pollution.

  Thirteenth environmental protection administrative departments to conduct on-site inspection of environmental noise pollution prevention and control, should produce valid law enforcement certificates, and keep the technical and commercial secrets for the inspected.

  Fourteenth environmental protection administrative departments and other departments responsible for the supervision and management of noise pollution prevention and control shall announce to the public the names and contact information of the institutions responsible for accepting noise pollution complaints and reports.

Chapter III Prevention and Control of Construction Noise Pollution

  Fifteenth construction work to the surrounding living environment, the construction unit shall take effective measures to prevent and control noise pollution, so that the noise emissions meet the national standards for environmental noise emission at the construction site. The cost of taking noise pollution prevention measures is included in the project cost.

  Article 16 The construction unit shall formulate a management system for the prevention and control of noise pollution on the construction site and make a public announcement, and arrange the noise-producing equipment and facilities on the side far away from the residential area.

  Seventeenth senior high school entrance examination, college entrance examination and other special periods stipulated by the Municipal People’s government, in addition to emergency repair, it is forbidden to engage in noise-producing construction work in the concentrated area of noise-sensitive buildings.

  Eighteenth noise-sensitive buildings are concentrated in the area, and it is forbidden to carry out construction operations that produce noise pollution at night. However, the key projects of the state and this Municipality, emergency repair and rescue operations, and continuous operations due to production process requirements and other special needs are excluded.

  If it is really necessary to carry out construction work at night for key projects of the state and this Municipality due to production process requirements or other special needs, it shall obtain the approval document issued by the construction administrative department where the project is located.

  Nineteenth night construction work, it should be announced to the surrounding residents. The contents of the announcement include: the name of the construction project, the name of the construction unit, the approval number of night construction, the start and end time of night construction, the content of night construction, the person in charge of the site and its contact information, and the supervision telephone number.

Chapter IV Prevention and Control of Traffic Noise Pollution

  Article 20 When newly built, rebuilt or expanded expressways, expressways, trunk roads, urban elevated roads, railways and urban tracks pass through areas where existing noise-sensitive buildings are concentrated, noise pollution prevention measures shall be taken. The cost of taking noise pollution prevention measures is included in the project cost.

  Twenty-first in the construction of noise-sensitive structures on both sides of existing roads, railways and urban tracks, the construction unit shall take necessary measures to prevent and control noise pollution. Make the indoor acoustic environment quality in noise-sensitive structures meet the national standards.

  Article 22 The noise emission of motor vehicles in use in this Municipality shall conform to the noise emission standards for motor vehicles in use stipulated by the state.

  In-use motor vehicle silencers and other noise pollution prevention and control equipment should be used normally, and modification, removal or idleness are prohibited.

  It is forbidden to install and use external audio equipment except special vehicles. Special vehicles equipped with external audio equipment shall be used in accordance with regulations.

  Article 23 The public security department may, according to the needs, designate road sections where traffic is restricted at night and areas where honking is prohibited around residential areas, and clearly define the time periods when traffic is restricted and honking is prohibited.

  Twenty-fourth motor vehicle parking lot, waiting station, should choose a reasonable location or take other effective measures to reduce the impact of noise generated by vehicles on the surrounding living environment.

  Twenty-fifth railway locomotives in the city built-up area, should be in accordance with the relevant provisions of the state and the city to limit the whistle.

  Article 26 When formulating flight procedures at airports, relevant departments should consider the impact of noise and try to avoid areas where noise-sensitive buildings are concentrated.

  When a civil aircraft takes off, lands or flies at low altitude, it shall abide by the prescribed flight procedures.

  Twenty-seventh in the construction of buildings in the area where the aircraft noise environmental standards are applicable, the provisions of the applicable areas of the corresponding standards shall be implemented.

Chapter V Prevention and Control of Noise Pollution in Social Life

  Twenty-eighth it is forbidden for any unit or individual to use audio equipment that interferes with others in areas where noise-sensitive buildings are concentrated. However, in the following circumstances, it is allowed to be used for a certain period of time, and the volume is controlled: 

  (a) large-scale social activities approved according to law;

  (2) Class and break exercise;

  (3) Emergency situations such as emergency rescue and disaster relief.

  It is forbidden for commercial activities to use audio equipment outdoors or to attract customers by other methods of making noise and interfere with the surrounding living environment.

  Twenty-ninth in the streets, squares, parks and other public places to organize entertainment, assembly and other activities, the use of household appliances, musical instruments and other audio equipment, should be controlled to avoid interference with the surrounding living environment.

  Thirtieth processing, maintenance, catering, entertainment, fitness, supermarkets and other commercial service operators should take effective measures to prevent noise from production and business activities from interfering with the surrounding living environment.

  Article 31 Where air conditioners, cooling towers and other equipment and facilities that may produce environmental noise pollution are used in commercial activities, their managers shall take effective measures to make their boundary noise meet the environmental noise emission standards stipulated by the state.

  Thirty-second motor vehicle burglar alarms produced and sold in this Municipality shall meet the standards prescribed by the state.

  Motor vehicles in this Municipality are not allowed to install and use motor vehicle burglar alarms that do not meet the standards.

  The municipal administrative department of quality and technical supervision shall announce to the public the motor vehicle burglar alarm that does not meet the standard.

  Thirty-third in the area where noise-sensitive buildings are concentrated, no noise shall be generated when setting or lifting the motor vehicle alert or looking for a car.

  After the vehicle burglar alarm sounds, the user should deal with it in time to avoid disturbing the surrounding living environment by ringing for a long time.

  Thirty-fourth use of household appliances, musical instruments or other indoor entertainment activities, should control the volume or take other effective measures to avoid interference with the surrounding living environment.

  Thirty-fifth statutory rest days, holidays and working days from 12: 00 to 14: 00, from 18: 00 to 8: 00 the next day, it is forbidden to carry out decoration work that produces noise in residential buildings that have been completed and delivered. If renovation work is carried out in other time periods, measures shall be taken to reduce the interference to the surrounding living environment.

  If renovation work is carried out in other buildings that have been completed and delivered for use, measures shall be taken to reduce the interference to the surrounding living environment.

Chapter VI Legal Liability

  Thirty-sixth in violation of the provisions of the first paragraph of article tenth of these measures, did not complete the task of governance, by the competent administrative department of environmental protection at a fine of 30 thousand yuan; If the circumstances are serious, the municipal or district/county people’s government shall order it to suspend business, relocate or close down.

  Thirty-seventh in violation of the provisions of the first paragraph of Article 12 of these measures, the inspected unit fails to stop or use the equipment and facilities that cause serious noise pollution within the specified time, and the competent administrative department of environmental protection shall impose a fine of not more than 30,000 yuan.

  Article 38 In violation of the provisions of Article 16 of these measures, if the construction unit fails to formulate the management system for the prevention and control of noise pollution on the construction site and fails to arrange the noise-producing equipment and facilities far away from the residential area, the comprehensive law enforcement department of urban management shall order it to make corrections and may impose a fine of not less than 10,000 yuan but not more than 30,000 yuan.

  Article 39 Whoever, in violation of the provisions of Article 17 of these measures, engages in noise-producing construction operations in noise-sensitive buildings concentrated areas during the senior high school entrance examination and college entrance examination and other special periods stipulated by the Municipal People’s Government, shall be ordered by the comprehensive law enforcement department of urban management to stop the illegal act and be fined not less than 10,000 yuan but not more than 30,000 yuan.

  Fortieth in violation of the provisions of the second paragraph of Article 18 of these measures, without obtaining the approval documents for night construction, the comprehensive law enforcement department of urban management shall order it to stop the illegal act and impose a fine of 10,000 yuan to 30,000 yuan.

  Forty-first in violation of the provisions of article nineteenth of these measures, the night construction work did not announce the relevant contents to the surrounding residents, and the comprehensive law enforcement department of urban management shall order it to make corrections and impose a fine of more than 5,000 yuan in 1000 yuan.

  Article 42 If, in violation of the provisions of Article 30 of these Measures, operators of processing, maintenance, catering, entertainment, fitness, supermarkets and other commercial services fail to take effective measures, and noise generated by production and business activities interferes with the surrounding living environment, the competent administrative department of environmental protection shall order them to make corrections; Refuses to correct, a fine of 30 thousand yuan.

  Forty-third in violation of the provisions of these measures, one of the following acts shall be given a warning by the public security department, and if it is not corrected after the warning, it shall be fined from 200 yuan to 500 yuan:

  (a) the use of audio equipment that interferes with the surrounding living environment in areas where noise-sensitive buildings are concentrated;

  (2) Commercial activities use audio equipment outdoors or use other noise-making methods to attract customers and interfere with the surrounding living environment;

  (three) in the streets, squares, parks and other public places to organize entertainment, assembly and other activities, the use of audio equipment, noise interference around the living environment;

  (four) not in accordance with the provisions of the second paragraph of article thirty-third of these measures in a timely manner, the motor vehicle burglar alarm sounded for a long time, which interfered with the surrounding living environment;

  (five) did not control the volume or take measures in accordance with the provisions of article thirty-fourth of these measures, and the noise emitted from the family room interfered with the surrounding living environment;

  (six) failing to carry out decoration work in accordance with the provisions of article thirty-fifth, which interferes with the surrounding living environment.

  Forty-fourth in violation of these measures, in accordance with the planning, construction, industry and commerce, culture, transportation, quality and technical supervision and other relevant laws, regulations and rules should be dealt with, by the relevant departments in accordance with the law.

  Forty-fifth units and individuals that are harmed by environmental noise pollution have the right to ask the perpetrators to eliminate the harm; Causing losses, have the right to claim compensation according to law.

  Disputes over the liability for compensation and the amount of compensation may be settled through mediation by the competent administrative department of environmental protection or other supervisory and administrative departments, institutions and people’s mediation committees for the prevention and control of environmental noise pollution at the request of the parties concerned; If mediation fails, the parties may bring a suit in a people’s court. The parties may also directly bring a suit in a people’s court.

  Article 46 If an administrative organ and its staff who are responsible for the supervision and management of the prevention and control of environmental noise pollution fail to perform their duties in accordance with the law, resulting in serious consequences, the competent administrative organ at a higher level or the supervisory organ shall order it to make corrections, and the directly responsible person in charge and other directly responsible persons shall be given administrative sanctions according to law; If a crime is constituted, criminal responsibility shall be investigated according to law.

Chapter VII Supplementary Provisions

  Article 47 These Measures shall come into force as of January 1, 2007. The Interim Measures for the Administration of Environmental Noise in Beijing promulgated by the Municipal People’s Government on March 8, 1984 and revised by the Municipal People’s Government on December 31, 1997 shall be abolished at the same time.  

It’s a common practice for college students to keep in good health. People who work too hard can’t run far.

  Recently, according to the China Youth Daily, "Ginger Soaks Foot" and "Drinking Tea for Beauty" … … With the increasing pressure of life, not only the post-90s generation who entered the workplace, but also many college students have begun to try various methods of health preservation. Health preservation is no longer the exclusive word of the elderly or middle-aged people, and the young campus groups represented by college students are constantly adjusting their lifestyles and advocating a healthier life and rest. Why are this wave of college students "trapped in health care" and "selling the old"? Many college students said that this is a way of "self-mockery" to fight anxiety and pressure.

  In many people’s cognition, college students are relaxed and chic, and can have fun relatively freely. But in fact, many college students are very bitter and tired now. It is not unusual to do homework, research and activities in class until early morning or even later.

  Under such a realistic background, it is not difficult to understand that many college students are "trapped in health preservation". Recently, a "2018 Life Consumption Trend Report" shows that based on the search volume of "Lycium barbarum" on the e-commerce platform of all ages, the proportion of search volume after 1995 increased significantly in September 2017. Honey, Lycium barbarum, whey protein, health tea and enzymes are the health foods that are keen on after 1995.

  When I was in college, I was also a "busy maniac". I was really working hard. My meals and sleep were irregular, and I also had a tendency to overeat. At that time, I thought I was still young, so I indulged myself too much and was indifferent to some early warning signals of my body. But now, nearly a year after graduation, all kinds of physical and mental discomforts have emerged, and I realize that "karma" has come and I want to "pay my debts". Therefore, now I will also force myself to keep fit, such as drinking more hot water, going to massage, eating more healthy food and running to and from work.

  The meaning of life is not temporary, but long-term. To quote a very fashionable online buzzword recently, "People who work too hard can’t run far". Who doesn’t want to "run away" on the road of life? So, please do it and cherish it.

  Of course, it is not enough to rely solely on the self-awakening of young people, but also to exert efforts at the social level. To put it bluntly, in addition to focusing on the "burden reduction" of primary and secondary school students, the social level should also focus on the "burden reduction" of young people represented by college students. There is no denying that the latter should be under pressure and responsible, and strive hard to realize their own value and social value, but all this should not be at the expense of health. It should be a social consensus that only a good body and a healthy lifestyle can create more shocking values.

  Mocheng

Increased ultraviolet radiation during the Permian extinction? Evidence of "sunscreen" in fossil pollen grains

The extinction at the end of Permian 252 million years ago caused the extinction of about 81% marine species and 89% terrestrial species. The main reason is believed to be the environmental change caused by large-scale volcanic eruption, but there is still no direct evidence that environmental factors affect terrestrial ecosystems. In cooperation with foreign counterparts, researchers in China discovered the direct evidence that the destruction of the ozone layer led to the extinction of terrestrial life at the end of Permian by studying the changes of "sunscreen" content in fossil pollen grains during this period.

The research results were published online in the internationally renowned journal Science Advances on January 6, 2023.

Black shale at the end of Permian in Qubu section of southern Tibet. Photo courtesy of Nanjing Institute of Geology and Paleontology, CAS

Pollen fossils found in Permian-Triassic transitional strata in Qubu section. Photo courtesy of Nanjing Institute of Geology and Paleontology, CAS

Volcanic eruption led to mass extinction of land? There was a lack of direct evidence

The extinction event at the end of Permian was the largest extinction event in Phanerozoic. Scientists generally believe that the increase of global greenhouse gases caused by the eruption of Siberian igneous province at the end of Permian, global warming and ocean acidification may be the main causes of this extinction. However, there are still many debates about how these environmental factors affect terrestrial ecosystems.

Some palynologists have found some deformed spores and pollen in the continental Permian-Triassic transition section. It is speculated that these deformed spores or pollen may be caused by the increase of ultraviolet radiation induced by the destruction of the global ozone layer caused by halogen elements ejected from the Siberian igneous province. However, the study of abnormal spores and pollen produced in modern plants shows that the environmental background of these abnormal pollen and spores is very complicated, and drought, air pollution and plant trauma may all induce abnormal spores or pollen to be produced in plants. Therefore, the discovery of a small number of abnormal spores and pollen in the continental Permian-Triassic transition section cannot directly prove that there was an increase in ultraviolet radiation caused by the global ozone hole during the extinction at the end of Permian.

Using the content of "sunscreen" to deduce the intensity of atmospheric ultraviolet radiation

Plants need sunlight for photosynthesis to provide energy for plant growth, but at the same time, it is necessary to avoid the damage of harmful ultraviolet rays in sunlight to genetic information in plants, especially in plant reproductive cells (spores and pollen). In order to adapt to the terrestrial radiation environment, terrestrial plants have evolved some regulatory mechanisms to reduce the damage of ultraviolet rays to plants. In the germ cells of plants, this mechanism is manifested in that there are a large number of compounds-coumaric acid and ferulic acid-in the outer walls of plant spores and pollen, which are very similar in function to "sunscreen cream". These compounds can form resonance-stable phenol free radicals and resist the oxidation caused by ultraviolet rays, thus protecting fragile spores and pollen and providing guarantee for the spread and reproduction of terrestrial plants.

Modern botanists have observed that plants can automatically adjust the content of "sunscreen" on the outer wall of their germ cells according to the surrounding ultraviolet radiation environment, and these "sunscreen" can be stored in the outer wall of inert spores and pollen for a long time. Therefore, in theory, researchers can determine the content of "sunscreen" in these spores and pollen, and deduce the intensity of atmospheric ultraviolet radiation in geological history.

"Sunscreen" is difficult to digest and has low nutrition, or leads to the extinction of insects.

According to Liu Feng, a researcher at Nanjing Institute of Geology and Paleontology, Chinese Academy of Sciences, the research team quantitatively measured coumaric acid and ferulic acid in 1011 pollen grains from Permian-Triassic transition section in southern Tibet, China. Through the big data analysis of infrared spectra produced by these pollen, the research team found that during the extinction at the end of Permian, the contents of coumaric acid and ferulic acid in the outer wall of pollen in the stratum were significantly higher than those in fossil pollen before and after extinction, which directly proved that there was an increase in global ultraviolet radiation during the extinction at the end of Permian.

The increase of ultraviolet radiation in the air has a far-reaching impact on the whole terrestrial ecosystem. Because ultraviolet rays not only have a strong killing effect on plant germ cells, but also cause damage to plant mesophyll cells. In order to resist the damage of ultraviolet rays to mesophyll cells, plants will synthesize lutein, coumaric acid and ferulic acid in their leaves, which will reduce the synthesis of chlorophyll accordingly, leading to the weakening of photosynthesis of plants, which will further weaken the absorption capacity of plants for greenhouse gases, further aggravating the global greenhouse gas increase caused by volcanic eruption at the end of Permian.

In addition, lutein, coumaric acid and ferulic acid in mesophyll are compounds that are difficult to digest and have low nutritional value for herbivores and insects, so the increase of ultraviolet radiation indirectly affects the terrestrial food chain, which may be the main reason for the extinction of terrestrial herbivores and insects at the end of Permian.

Beijing News reporter Zhang Lu

Editor Liu Qianxian proofreads Wu Xingfa.

From 20: 00 on the 10th to 16: 00 on the 11th, two cases of positive infection were detected in Pinghu, Zhejiang Province.

  According to the "Pinghu Release" WeChat WeChat official account news, the Office of the Leading Group for Prevention and Control of Pneumonia in Covid-19 City, pinghu city reported on the 11th that there were two new cases of COVID-19-positive infection in pinghu city from 20: 00 on April 10th to 16: 00 on April 11th, all of which were detected at centralized isolation points and were transferred to designated hospitals for isolation treatment in a closed loop. As of 16: 00 on April 11th, 13 cases of COVID-19-positive infection have been diagnosed in this round of epidemic in pinghu city.

  Infected person 12: Li Moumou, now living in Building 1, Mingyue House, Anqiao Community, xinchang town.

  April 4th.

  13: 42 Near China Bank (Pinghu Xincang Sub-branch)

  13: 54 xinchang town Baiguo Fresh Fruit (Luchuan Xinjie Branch)

  13: 57 Near China Bank (Pinghu Xincang Sub-branch)

  14: 20 xinchang town Mingyue House

  18: 30 Xincang Town East Street

  18: 40 xinchang town Mingyue House

  April 5

  11: 41 East Street of Xincang Town

  16: 38 xinchang town Mingyue House

  April 6

  9: 31 xinchang town Cultural Square nucleic acid sampling point

  9: 59 Xincang Town East Street

  10: 19 xincang old food market qunqun grocery store

  10: 24 xinchang town Bailaoquan Brewery (pinghu city Liu’s Brewery)

  10: 30 xinchang town Mingyue House

  14: 01 East Street of Xincang Town

  16: 13 No.32 Hujiaqiao, Luchuan Community, xinchang town

  16: 40 xinchang town Mingyue House

  19: 44 Xiangyi Convenience Store (opposite to Pinghu Longdu Jiahua International Hotel)

  19: 53 xinchang town Mingyue House

  April 7th

  5: 40 xinchang town Hongguang Village Garbage Transfer Station Site

  10: 08 xinchang town Mingyue House

  10: 48 xinchang town Luchuan community nucleic acid sampling point No.5 collection site

  11: 02 xinchang town Mingyue House

  12: 54 xinchang town Hongguang Village Garbage Transfer Station Site

  13: 18 pinghu city Bamianxi Fresh Supermarket

  13: 25 xinchang town Mingyue House

  At 21: 27, it is transported to the isolation point for centralized isolation control.

  Infected person 13: Meng Moumou, female, now lives in Building 1 of Huasheng Apartment in Qinsha Village, xinchang town.

  April 5

  11: 05 xinchang town Huasheng Apartment

  11: 18 Town East Street Public Toilet in Xincang

  11: 40 Near the Cultural Auditorium of Shilu Village, xinchang town.

  14: 14 nucleic acid sampling point near xinchang town Jiaxing Deyong Textile Co., Ltd.

  14: 51 xinchang town Huasheng Apartment

  April 6

  13: 52 xinchang town Huasheng Apartment

  14: 06 Town East Street Public Toilet in Xincang

  14: 20 Near the Cultural Auditorium of Shilu Village, xinchang town

  15: 43 at the entrance of Xincang Hualian Supermarket (Jianxin Road Store)

  16: 00 Near the Cultural Auditorium of Shilu Village, xinchang town.

  18: 38 xinchang town Huasheng Apartment

  April 7th

  9: 44 xinchang town Huasheng Apartment

  10: 00 Xincang Town East Street Public Toilet

  10: 35 xinchang town Huasheng Apartment

  12: 11 xinchang town Anqiao Community Party-mass Service Center nucleic acid sampling point

  18: 58 Xincang Town East Street Public Toilet

  20: 36 van booth at the entrance of xinchang town Huasheng Apartment

  20: 41 xinchang town Huasheng Apartment

  April 8

  7: 32 xinchang town Huasheng Apartment

  7: 38 xinchang town Qinshayuan Community East Gate Nucleic Acid Detection Point

  8: 17 xinchang town Huasheng Apartment

  April 9

  8: 17 xinchang town Huasheng Apartment

  8: 25 outside Qinshayuan, xinchang town

  8: 45 xinchang town Huasheng Apartment

  18: 37 near Daiwei, xinchang town

  18: 59 xinchang town Huasheng Apartment

  April 10th

  6: 35 xinchang town Huasheng Apartment

  6: 38 xinchang town Qinshayuan nucleic acid sampling point

  7: 29 xinchang town Huasheng Apartment

  At 17: 00, it will be transported to the isolation point for centralized isolation control.

  Please take the initiative to report to the unit, the village community or the hotel at the first time if you have contact with the person or have a track intersection at the above time and place, and cooperate with the flow adjustment and related health management measures. If you conceal, report late or make a false report, you will be investigated for relevant responsibilities according to law.

  The general public are requested not to spread rumors, disbelieve in rumors or spread rumors, actively cooperate with epidemic prevention and control work, implement personal health protection measures, develop sanitary habits such as wearing masks, washing hands frequently, keeping a safe social distance, take the initiative to vaccinate Covid-19 vaccine, reduce the risk of infection and morbidity, and jointly build an immune barrier for the population.

Excellent days are over 80%! China’s air pollution control has achieved remarkable results.

  Xinhua News Agency, Beijing, October 8 (Reporter Gao Jing) During the National Day holiday this year, Gao Lei, who works in Beijing, found that his hometown had changed a lot when he went home to visit relatives. Gaoyang County, Baoding City, Hebei Province, where his hometown is located, is undergoing the transformation from coal to gas. Gao Lei saw that the small coal-fired boiler used for heating in winter at home disappeared, and the kitchen was newly connected with natural gas pipelines and installed with wall-hung boilers. The home looked much cleaner and brighter than before.

  Replacing loose coal by changing gas and electricity is one of the important measures to control air pollution in northern China.

  Since the "Thirteenth Five-Year Plan", China’s air pollution control has achieved remarkable results. According to the data from the Ministry of Ecology and Environment, compared with 2015, the average annual concentration of fine particulate matter (PM2.5) in cities at or above the prefecture level fell by 23.1% in 2019, and the proportion of excellent days in 337 cities at or above the prefecture level reached 82%.

  In the closing year, the achievements of the blue sky defense war were even more eye-catching. From January to August this year, the average number of excellent days in 337 cities at or above the prefecture level was 86.7%, up 5 percentage points year-on-year; The concentration of PM2.5 was 31 μ g/m3, down 11.4% year-on-year. Good weather with blue sky and white clouds is becoming the norm.

  Behind more and more blue sky is a series of "combination boxing" that China has played to control air pollution. In recent years, China’s air pollution control work has been closely focused on key areas such as Beijing-Tianjin-Hebei and surrounding areas, the Yangtze River Delta region, and the Fenwei Plain, focusing on key pollutants such as PM2.5, focusing on key periods in autumn and winter, and key areas such as loose coal combustion and "scattered pollution" enterprises, and continuing to implement tough actions.

  The pilot cities of clean heating in the northern region will achieve full coverage of Beijing-Tianjin-Hebei and surrounding areas and Fenwei Plain; 86% of coal-fired power units have achieved ultra-low emissions, and about 780 million tons of crude steel production capacity has been transformed into ultra-low emissions; Carry out in-depth rectification of "scattered pollution" enterprises, industrial furnaces and key industries to control volatile organic compounds; Strengthen the pollution control of diesel trucks and vigorously promote the "revolving iron"; Deepen the joint prevention and control of air pollution in key areas and strengthen the response to heavy pollution weather.

  "The nearby village used natural gas for heating last year, which is said to be clean and warm." Gao Lei said that he believes that after coal is changed to gas, there will be more blue sky and less smog in winter.

Dragon Boat Festival-Feelings of Home and Country

CCTV News:People commemorate Qu Yuan on the Dragon Boat Festival. Qu Yuan’s personality charm and ideological essence, such as worrying about his home country, caring for the people, being brave in exploration, being honest and noble, have been praised through the ages. The Dragon Boat Festival embodies the profound feelings of the Chinese nation and inherits the spirit of patriotism. General Secretary of the Supreme Leader has made an important exposition on patriotism on many occasions, and repeatedly quoted Qu Yuan’s famous sentences in his speeches to elaborate his thoughts, which has far-reaching implications.

Patriotism has always been a passionate theme.

历史告诉我们,每个人的前途命运都与国家和民族的前途命运紧密相连。国家好,民族好,大家才会好。

——2012年11月,最高领袖在参观《复兴之路》展览时的讲话

图为2012年11月29日,中共中央总书记、中央军委主席最高领袖和中央政治局常委李克强、张德江、俞正声、刘云山、王岐山、张高丽等来到国家博物馆,参观《复兴之路》展览。

在中华民族几千年绵延发展的历史长河中,爱国主义始终是激昂的主旋律,始终是激励我国各族人民自强不息的强大力量。

——2013年10月,最高领袖在欧美同学会成立100周年庆祝大会上的讲话

爱国主义是中华民族精神的核心。爱国主义精神深深植根于中华民族心中,是中华民族的精神基因,维系着华夏大地上各个民族的团结统一,激励着一代又一代中华儿女为祖国发展繁荣而不懈奋斗。5000多年来,中华民族之所以能够经受住无数难以想象的风险和考验,始终保持旺盛生命力,生生不息,薪火相传,同中华民族有深厚持久的爱国主义传统是密不可分的。

——2015年12月,最高领袖在中共中央政治局第二十九次集体学习时的讲话

The general secretary quoted Qu Yuan’s famous sentences many times.

"The road is long and Xiu Yuan is awkward, and I will search up and down." Comrades of the whole party must not forget their initial intentions, move on, always maintain the style of modesty, prudence, arrogance and rashness, always maintain the style of hard struggle, be brave in change and innovation, never be rigid and never stagnate, continue to stand the test in this historic exam, and strive to hand over new and better answers to history and the people!

— — In July 2016, the Supreme Leader’s speech at the celebration of the 95th anniversary of the founding of the Communist Party of China (CPC).

● The source of the allusion: "The road is long, and Xiu Yuan is awkward. I will go up and down to seek" comes from Qu Yuan’s Li Sao.

The picture shows the statue of Qu Yuan.

China people’s War of Resistance against Japanese Aggression is extremely tragic, from strategic defense to strategic stalemate, and then to strategic counterattack. Whether on the frontal battlefield or the battlefield behind enemy lines, the people of China shared the same enemy and went to the national disaster together, and their iron bones clanked and died, playing a heroic victory. Yang Jingyu, Zhao Shangzhi, Zuo Quan, Peng Xuefeng, Tong Linge, Zhao Dengyu, Zhang Zizhong, Dai Anlan and many other heroic groups are outstanding representatives of the Chinese people who are fearless of violence and die for their country. As the saying goes, "Honesty is brave and brave, but ultimately strong and unyielding." The body is dead, the gods are spiritual, and the soul is awkward. "

— — In September 2014, the Supreme Leader’s Speech at the Symposium to Commemorate the 69th Anniversary of China People’s War of Resistance against Japanese Aggression and the Victory of the World Anti-Fascist War.

● The source of the allusion: "Sincerity is brave and brave, and it will eventually be strong and unyielding. The body is dead, the gods are spiritual, and the soul is awkward. " From Qu Yuan’s "Nine Songs of National Mourning"

Qu Yuan’s "Breathing too much to hide tears, lamenting the hardships of the people’s lives", Du Fu’s "There are thousands of spacious buildings, which greatly protect the world’s poor people’s faces", "Zhu Men’s wine and meat stink, and the road is frozen to death", Li Shen’s "Who knows that every meal is hard", and Zheng Banqiao’s "Some small officials in Caozhou County always care about their feelings" and so on.

— — In October 2014, the Supreme Leader hosted a symposium on literary and artistic work in Beijing and delivered an important speech.

● The source of the allusion: "I take a long breath to hide my tears and mourn the hardships of the people’s lives" comes from Qu Yuan’s Li Sao.

The picture shows Qu Yuan’s hometown in Zigui, Hubei.

As one of the ancient civilizations in the world, China has made great contributions to the development of astronomy. Our ancestors began to observe and explore the mysteries of the universe very early in the work of sunrise and sunset. As early as more than 2,300 years ago, Qu Yuan, a great poet in China, wrote, "Who preached it at the beginning of ancient times? Up and down are shapeless, why should we test them? " The famous "Tian Wen".

— — Speech by the Supreme Leader at the Opening Ceremony of the 28th General Assembly of the International Astronomical Union in August 2012

● The source of the allusion: "Who preached it at the beginning of ancient times? Up and down are shapeless, why should we test them? " From Qu Yuan’s "Tian Wen"

Qu Yuan, a great patriotic poet.

Qu Yuan is a great patriotic poet in the history of China and the founder of China’s romantic literature. He is known as "the ancestor of Chinese poetry" and "the ancestor of Ci Fu" and is called "the soul of poetry" by later generations. His main works include Li Sao, Nine Songs, Nine Chapters and Tian Wen. The Songs of the South, written by him, is the source of China’s romantic literature, and is also called "coquettish" with the Book of Songs, which has a far-reaching influence on later poetry.

The picture shows Miluo River.

Qu Yuan was an important politician in Chu State. He was trusted by Chu Huaiwang in his early years, and served as a Zuotu and a doctor in San Lv, in charge of internal and external affairs. He advocated that the reform plan should be strong, that is, he should promote talents and improve statutes internally, and that he should unite with external forces to fight against Qin. Being slandered by the nobles, he was exiled to Hanbei and Yuanxiang Valley successively. In 278 BC, the Qin general attacked Chu Duying (now Jiangling, Hubei Province) in vain, and Qu Yuan was filled with grief and indignation. Huai Shi sank in the Miluo River and died.

(Comprehensive source: People’s Daily, Xinhuanet)

  (This article comes from WeChat WeChat official account’s "No.1 Online", which is a new media platform for promoting major themes of CCTV, and is operated by the Publicity and Coordination Department of the editorial office. )

Chengde responded that "terminally ill single mother asks for help for mentally disabled adopted daughter": the child has been sent to welfare home.

A single mother with cancer turned to the government for help. Source: Leader Message Board official website screenshot

  Recently, a single mother suffering from cancer in Changgou Village, Dashuiquan Town, Xinglong County, Chengde City, Hebei Province left a message on People’s Daily Online "Local Leaders Message Board" asking for help, hoping that the government could help her find a rescue agency to raise and take care of her adopted daughter with intellectual disability.

  The Social Situation and Public Opinion Office of Chengde Municipal Committee has replied at the bottom of the message board that the relevant units of Chengde Civil Affairs Bureau and Xinglong County have carefully checked. After active coordination, relevant issues have been properly solved.

  On July 5, a staff member of the Civil Affairs Bureau of Xinglong County, Chengde City told The Paper that at present, the child has been sent to Chengde Welfare Institute, which is responsible for his daily life; The mother of the child still needs regular medical treatment. At present, in view of the above situation, relevant problems have been arranged to be solved.

  On July 5th, a staff member of Xinglong County Party Committee Office told The Paper that the mother was divorced, suffering from advanced cervical cancer, and her adopted child was mentally disabled. A month ago, they raised about 6,000 yuan for it and have completed the last phase of chemotherapy. At present, the mother is in good health and will be reviewed in three months. "The follow-up cost is not very high. She is now working with her friends and earning a little money. There is nothing wrong with life at present. " The staff member said that in the next step, after her body recovered, the mother was going to set up a stall in the market.

  The above-mentioned staff said that they would continue to follow up her physical condition and provide corresponding help.

  The staff member also mentioned that at first, the mother had no time to rest because she needed to take care of her children alone for 24 hours. She thought she had no hope of recovery, so she gave up treatment and went through the procedure of donating her body. At present, the child has been arranged to be taken care of by Chengde Welfare Institute. He said that local volunteers will also be regularly organized to go to the welfare home with the mother to see the children.

  On the same day, a staff member in charge of subsistence allowances in Xinglong County said that they had raised the low premiums of mother and daughter to the highest standard. Originally, the mother’s monthly fee was 245 yuan, and the daughter’s monthly fee was 255 yuan. Now, both of them have been raised to 400 yuan per person per month.

  The Paper noticed that the aforementioned single mother wrote on the message board that in 2006, she lost her fertility due to tubal blockage and ectopic pregnancy surgery; In 2013, her mother adopted a baby girl from a pair of Tianjin parents under the age of 18. Subsequently, the baby girl was raised by her, but unfortunately she suffered from encephalitis, which caused secondary mental disability. To this end, she borrowed 300,000 yuan to treat her children.

  She also wrote that she divorced her husband in 2019. Because the opposite sex was not related by blood, her ex-husband could not be the guardian of her adopted daughter alone, and the court awarded her custody of the child. The child is 9 years old this year. He can’t take care of himself and needs long-term care. In July 2020, she was diagnosed with advanced cervical cancer. After radiotherapy and chemotherapy, she is still receiving follow-up treatment. However, because she found it too late to surgically remove the lesion, she was extremely weak and thus lost her ability to work.

  "Give the child a chance to live when I have to say goodbye to this world." The single mother wrote.

America again! North Korea will be exposed to more severe sanctions.

       CCTV News:The United Nations Security Council unanimously adopted a resolution on the DPRK on the 22nd, and decided to impose more severe sanctions on the DPRK.

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       The new sanctions resolution was drafted by the United States, including requiring North Korea to reduce the annual import volume of refined oil from 2 million barrels to 500,000 barrels, the annual import volume of crude oil should not exceed the upper limit of 4 million barrels, and North Korea’s overseas workers should be repatriated within a limited period of time.

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North Korea tests missiles (data map)

       This is the tenth time that the Security Council has adopted a resolution on sanctions against North Korea’s nuclear program since 2006.

       [Ministry of Foreign Affairs of China] I hope that all parties concerned will implement the resolutions related to the DPRK in a comprehensive and balanced manner.

       Answering a reporter’s question about China’s comment on this resolution, Hua Chunying, spokesman of South China’s Foreign Ministry, said: On December 23rd, the Security Council unanimously adopted resolution 2397 in response to the launch of an intercontinental ballistic missile by North Korea in November. The resolution moderately strengthens sanctions against the DPRK, while stressing that it should not have adverse humanitarian impact on the DPRK civilians, normal economic activities and cooperation, food aid and humanitarian assistance, or the activities of diplomatic missions in the DPRK, reaffirming the maintenance of peace and stability on the Korean Peninsula and Northeast Asia, calling for peaceful, diplomatic and political solutions to the problem, supporting the resumption of the six-party talks, and stressing that all parties concerned should take measures to reduce the tension on the peninsula. China hopes that all parties concerned can implement the Security Council resolutions related to the DPRK, including Resolution 2397, in a comprehensive and balanced manner, and promote the peaceful settlement of relevant issues on the peninsula.

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       As a close neighbor of the Korean peninsula, China pays close attention to the development of the situation on the peninsula, and always adheres to the position of realizing the denuclearization of the peninsula, maintaining peace and stability on the peninsula, and solving problems through dialogue and consultation. This is our consistent position in dealing with the DPRK nuclear issue and related issues, including participating in the deliberations of the Security Council. At present, the situation on the peninsula is complex and sensitive. China calls on the countries concerned to exercise restraint and make active efforts to ease the tension on the peninsula and properly solve the peninsula problem. We also hope that all parties concerned will actively consider the "double suspension" initiative and the "two-track parallel" idea put forward by China, work with China to promote dialogue and consultation, and make efforts to promote the denuclearization of the peninsula and achieve peace and stability on the peninsula.

800,000 millet SU7? It is a high-priced flagship and a breakthrough in the high-end market.

Today, the new energy vehicle market is surging. As an emerging force, Xiaomi Automobile has attracted much attention in every step. Recently, the news that Xiaomi plans to launch a model with a price of up to 800,000 yuan, Ultra Prototype, has triggered a wide discussion in the market. This model not only has excellent performance and high-end configuration, but also carries the strategic intention of high-end brand, market expansion and technological innovation of Xiaomi automobile.

Xiaomi SU7 Ultra Prototype, as a flagship model in Xiaomi SU7 plan, has remarkable performance parameters. According to related reports, the car is equipped with dual V8s+V6s three-motor all-wheel drive system, with an output power of 1,548 HP and an acceleration time of 0-100km/h of only 1.97 seconds, which is comparable to many top-class supercars. At the same time, its braking system is also excellent, and the braking distance of 100-0km/h is only 25 meters, showing excellent handling performance. In addition, the body is made of carbon fiber, which not only greatly reduces the weight of the car, but also improves the handling and endurance, bringing drivers a more extreme driving experience.

The high performance of Xiaomi SU7 Ultra Prototype undoubtedly provides strong support for its high price. In the high-end electric vehicle market, consumers’ pursuit of performance is often directly proportional to the price. Therefore, from the point of view of product performance and configuration, it is reasonable to price 800,000 yuan.

In addition, Xiaomi has been committed to enhancing the high-end image of the brand. The launch of the high-priced Xiaomi SU7 Ultra Prototype not only helps to consolidate Xiaomi’s position in the high-end market, but also enhances the overall value and influence of the brand. In the market competition pattern, there have been successful cases of high-priced models such as Tesla Model Slaid and Porsche Taycan Turbo GT, indicating that consumers have a certain degree of acceptance for high-priced high-end electric vehicles. Therefore, Xiaomi’s introduction of high-priced models is also in line with the trend of market competition.

Goldman Sachs’ prediction of Xiaomi SU7 Ultra Prototype also provides a basis for market recognition for its high selling price. Goldman Sachs predicts that this model will sell 4,000 units in 2025, with an average price of 800,000 yuan. Although this is only a forecast, it also reflects the market’s expectation and recognition of the high price of Xiaomi SU7 Ultra Prototype to some extent.

Xiaomi SU7 Ultra Prototype is not only a further promotion of the high-end strategy of its own brand, but also a strong impetus to the active expansion of market space and technological innovation. First of all, the introduction of high-priced models will help to enhance the brand image and overall value of Xiaomi Automobile. In the global automobile market, high-end brands often represent higher quality and technical level. Xiaomi can further enhance its popularity and influence in the global market by launching high-priced models.

Secondly, with the increasing awareness and acceptance of electric vehicles by consumers, the high-end electric vehicle market is gradually emerging. Xiaomi’s introduction of high-priced models will help to occupy a place in this emerging market, expand market space, and achieve sales growth and market share improvement.

Finally, high-priced models often need higher technical content and added value to support their selling prices. Therefore, Xiaomi’s launch of high-priced models will promote its research and development and innovation in core technology fields such as battery technology, drive system and intelligent driving. This will not only help to enhance the overall competitiveness of Xiaomi automobile, but also bring consumers a more advanced and intelligent driving experience.

Xiaomi will launch the SU7 Ultra Prototype with a price of 800,000 yuan. Although the pricing has not been officially confirmed, it is possible and reasonable to price it at 800,000 yuan in terms of product performance, high-end brand demand, market competition pattern and Goldman Sachs forecast. This move will have a positive impact on the brand image, market space and technological innovation of Xiaomi Automobile, and lay a solid foundation for the future development of Xiaomi Automobile.

10th Anniversary of "double 11" Shopping Festival: Witness China’s consumption upgrading and changes.

  On November 11, the staff was busy next to the sorting system of a courier company in Nantong, Jiangsu Province. The State Post Bureau predicts that during the "double 11" this year, the business volume of mail and express mail handled by the whole industry is expected to exceed 1.87 billion pieces, and the maximum daily handling capacity is three times that of normal days. Xinhua News Agency (photo by Xu Congjun)

  At 24: 00 on November 11th, the final turnover of Tmall double 11 was locked at 213.5 billion yuan, breaking through the 200 billion yuan mark for the first time.

  From the first "double 11" in 2009 to today, this annual shopping festival has entered its tenth year. From the promotion activities of 27 brands on an e-commerce platform, it has developed into a national shopping carnival linked by many online e-commerce companies and offline physical stores. "double 11" has witnessed the consumption changes in China in the past ten years.

  Record-breaking and witnessing amazing purchasing power

  What do consumers like to buy in double 11 this year? Apple’s new mobile phone sales exceeded 100 million yuan in the first 30 minutes, 120,000 electric toothbrushes were sold in one hour, and Lancome sold 300,000 bottles of powder toner in eight hours … …

  From 27 brands in the first year to 180,000 global brands and hundreds of thousands of new products today, from the once single clothing industry to the coverage of mobile phone digital, home appliances, automobiles, beauty cosmetics, food, maternal and child, books and other categories. As of 12 noon on the 11th, in just half a day, the turnover of 167 brands has exceeded 100 million yuan, ranking among the "100 million yuan clubs", tying the number of "double 11" in 2017.

  Nowadays, all kinds of e-commerce platforms have joined the "double 11" war. According to the data released by JD.COM, as of 22: 56 on November 10th, the cumulative order amount of JD.COM 11.11 Global Good Things Festival exceeded 100 billion yuan, and the categories with the highest order amount were mobile phones, air conditioners, notebooks, flat-screen TVs and game books. This situation continued until the bell of "double 11" struck zero, and the sales of TV, air conditioner and ice washing products exceeded 100 million, all within the "seconds" level.

  The constantly refreshed data every year reflects the release of a large number of consumer demand and the great power of the digital economy. The ten-year growth history of "double 11" is also the trend change history of China’s commercial development in the past ten years, which witnessed the consumption upgrade of China brought by the progress of Internet technology.

  Shopping spree extends to offline and overseas.

  While online promotion is very lively, offline activities are also increasingly exciting.

  The new retail model has gradually attracted attention in recent years. This year, 100 new retail business districts, 200,000 smart stores, 62 Yintai Department Stores, 41 Easyhome, nearly 100 Boxhorse Fresh Life, more than 470 new retailers, 1 million hungry and word-of-mouth merchants joined Tmall "double 11", bringing consumers more choices of shopping methods.

  Suning has attracted the attention of users of all ages from online shopping subsidies to offline e-sports, catwalks, football and square dances. On the evening of the 10th, Suning opened 43 club activities in China to pay tribute to the "dark family" who returned late. The number of people visiting stores nationwide exceeded 2.4 million, and the overall sales of stores in the evening increased by 103.6% year-on-year.

  Many years ago, many offline stores experienced the huge impact brought by the e-commerce Internet. In the past two years, the trend of online and offline integration has emerged. Many physical stores have explored business transformation and joined the "double 11" activities in succession, and "double 11" has become a common carnival of online and offline.

  In addition, with the development of cross-border e-commerce, "double 11" has become more than just a shopping festival for domestic consumers. Overseas consumers in all time zones around the world can participate in the Tmall "double 11" carnival through AliExpress.

  After years of "double 11" test, logistics distribution has become more and more efficient. Some netizens said that the online shopping "hands-on" slept very late in the early morning of the 11th, and was woken up by the courier’s phone at nine o’clock in the morning. Many netizens exposed the packages that arrived home only a few hours after placing the order online.

  Many brands extend to third-and fourth-tier cities and rural areas.

  China Urban Consumption Upgrade Report 2018&mdash recently released by the Ministry of Commerce; — "double 11’s Ten Years Big Data Perspective" (referred to as "Report") points out that in recent years, the consumption growth rate from second-tier cities in the central and western regions is obvious, with Wuhan, Chengdu, Chongqing and other cities increasing significantly. From the ten-year consumption data of "double 11" released by Tmall, we can also find that the consumption potential of the third and fourth lines is gradually being released, and the proportion of consumers in these cities has been growing steadily.

  With the increasing popularity of e-commerce shopping and the rise of mobile internet, the restrictions on consumption in the original region have been completely broken, and the potential for consumption upgrading in more cities has also been tapped. According to the ten-year consumption data of "double 11" released by Tmall, in 2017, quality and personalized consumer goods such as digital products, beauty products and health care products began to occupy a higher consumption proportion in some third-and fourth-tier cities.

  At the same time, with many well-known brands sinking into the rural market, rural consumers have more choices and their consumption potential has been effectively released. Some merchants have also launched customized models for rural consumers with higher cost performance, which meet the needs of rural consumers.

  Consumers are more rational and pay attention to quality.

  After ten "double 11’s", many consumers’ enthusiasm for snapping up is gradually reduced, and they return to rational shopping. They tend to place orders according to their actual needs. Cheap prices are no longer the most important consideration, and high-quality goods become their first choice.

  At the same time, the consumption power of younger groups such as post-90 s and post-00 s began to appear and gradually became a new generation of "hands-on party". These young consumers, who grew up in the Internet age, are very familiar with all kinds of online shopping, Haitao, Wechat business stores and other platforms, and they are also very familiar with fashion brands. The discounted shopping carnival has great attraction to them, and they are also more inclined to personalized and diversified shopping experiences.

  The data shows that the main consumers who participated in the double 11 in 2009 were the post-80s generation, accounting for more than 60%. After 2015, the proportion of post-90 s consumers exceeded that of post-80 s, becoming the most important online consumer group.

  According to the Report, with the advent of the digital economy era, the future consumer response based on personalized customization will be more accurate and timely, and consumers will pay more attention to the quality of goods, shopping experience and other diversified needs.

  (Reporter Lu Yuanzhen)