Special feature of 1905 film network When other Spring Festival movies are covered, it dares to be the first movie to be shown nationwide, and it may even be the last one.This behavior itself is very punk.It is an animated film featuring "Oriental Punk" (hereinafter referred to as "Nezha Rebirth").

Perhaps because of "Nezha" and the novel "Romance of Gods", this project has attracted much attention from the outside world since its initial exposure. In addition, the team of this animated film is the team that once detonated the market. When these elements are put together, they have already added value for it to become an explosion.

　

From the initial stage of exposure, the film has experienced many doubts, such as the heat, magic change … … All kinds of hats are buckled on its head. What many viewers actually don’t know is that as early as the beginning of 2016 — — Three years before the release of "White Snake: The Origin", the director had already started the creation of this film with the most senior animators, the light-chasing animation group.

Even if there were all kinds of voices outside, the team didn’t care. Just because of the force majeure of the epidemic, the film schedule was changed again and again, and finally the film was directly set in the most competitive Spring Festival file.

　

The various behaviors of the team also carry the "Nezha spirit".

　

"If Nezha is a modern man"

"White Snake: The Origin" has entered the post-production, so what should be done in the next work?

　

People including director Evonne have put forward their own ideas one after another, and "Nezha" has become the person with the highest repetition rate in the list of all people. At that time, the IP of "Nezha" was not popular. As a result, the light-chasing animation set up a team of "Nezha Rebirth" with Evonne as the core.

　

Nezha’s story is not easy to tell. I have seen it after 1980s and 1990s, and most of them grew up watching CCTV’s animated series "The Legend of Nezha" after 1990s. The audience of every era has their own stories about Nezha.

　

The whole team is almost born in the 1980s, so naturally they have a soft spot for What’s Making a Sea?

At the beginning, everyone intended to make a very traditional story and keep the original framework. However, Zhao Ji always feels that there is almost nothing. After all, being an antique, it will definitely not surpass the version of "What makes the sea" by the Film Studio.

　

Suddenly one day, he put forward a brand-new concept, "What if Nezha were a modern man?" From the team’s point of view, this idea is so cool that it can give people a chance to sit down and have a dialogue with the immortal character 3000 years ago.

　

This idea is very similar to "White Snake: The Origin", but the latter has not yet stepped onto the market to get feedback. This adaptation is somewhat risky for the team. Perhaps it is a willfulness. In short, Evonne doesn’t want to simply repeat the story, hoping to do something original. At this point, the embryonic form of The Rebirth of Nezha was formed.

　

In the movie, the masked man said to the man Li Yunxiang, "When I was a child, did your father put you on his lap and tell you the story of" What’s wrong with the sea? "

　

It seems that the other person is hinting at Nezha’s reincarnated identity, but in fact, this sentence is Evonne’s explanation of the origin of Nezha’s Rebirth.

　

"At that time, I wanted to" throw "White Snake."

With this idea, Evonne found Master Gui and asked him to try out a modern version of Nezha. The requirement was very clear. Don’t give Nezha the whole two drags, and then get him a motorcycle.

　

The whole thing was cool, and Mr. Turtle got high after listening to it. "Great, that’s ok."

　

Before Evonne found Master Gui, he and the producer decided to make the art of Nezha Rebirth into punk style. Punks’ unyielding and rebellious just fit the spirit of Nezha in their hearts.

　

This behavior is actually more risky than determining the idea of the story.

　

The average audience doesn’t know about punk, and even "punk" itself is a foreign word. Until later, because of the variety show "Summer of the Band", the general public began to be familiar with and understand what "punk" is.

　

But someone always needs to eat the first crab. Evonne and Master Gui decided to give it a try.

　

Later, they made a short film first, on the one hand, it was an exploration of style and technology, on the other hand, it was necessary to convince more people that punk was ok. "We feel that there should still be oriental elements in it, so as to bring the audience closer and convince them of the possibility of this fantastic idea."

　

After confirmation, Mr. Turtle, who is very punk in temperament, was excited. "I wanted to put White Snake: Origin aside and start Nezha Rebirth directly." At that time, he was troubled by the artistic modeling of Baoqingfang in White Snake: Origin.

　

Jokes are jokes, and Master Turtle finally handed over the high-quality White Snake: The Origin. Then, he began to write "Nezha Rebirth". At that time, he was more like the person who was reborn. His art scenes are very smooth, and even many scene styles are published in three versions. "There is nothing unsatisfactory, and each version has its own advantages. Finally, the director chooses according to the plot setting."

　

"Dragon Palace Office is the only regret"

　

When it comes to art design, Mr. Gui’s chatterbox is completely opened.

　

Punk emphasizes contradiction and conflict, and this concept is also embedded in the details of the scene. The city where the story happened is called Donghai City. The team spliced two kinds of urban landscapes, one is old Shanghai in the Republic of China, and the other is new york in the same period. The two forms the opposition between the East and the West, and at the same time creates a huge gap between the rich and the poor.

　

The main scene of the city actually corresponds to Shikumen in Shanghai. "When collecting wind, we saw those irregular and asymmetrical clothes poles and telephone poles, which made us feel particularly individual."

　

Besides, the Masked Man Warehouse and the Hanging Temple Hospital are the most satisfying scenes for Master Gui.

　

"The mask man gave me a particularly broad space to play. In our own words, it is a special character. He can integrate everything into his own environment. This state is especially in line with the art I have done. I can drag everything in and then do subtraction. The last thing that comes out makes me very happy. "

　

Scene map of masked man warehouse

With regard to the true identity of the masked man, Mr. Turtle put a lot of egg details in this scene, directly or indirectly, and even in one version, he gave instructions very clearly, but Evonne chose the more implicit plate type in the current version for plot consideration.

　

The masked man warehouse gave Master Gui a lot of freedom, while the Hanging Temple Hospital gave him a lot of whimsy.

　

"Don’t look at the Hanging Temple Hospital. It looks very mixed. In fact, I designed a set of architectural history for it and used a very complete system to tell why it changed from a temple to such a hospital." Mr. Gui once wanted to set up the hospital in the center of the city, but considering that the city was allocated by four families, he still chose to put this sacred place in the "three-no-care area" which has nothing to do with any rights and interests.

　

It seems that the whole process is very smooth, but the Dragon King’s office really stumped Master Gui. Although it doesn’t have too many visual elements, from an artist’s point of view, it is something worse after all. Evonne was not satisfied either, and the two men constantly overturned all kinds of plates until the current version was determined.

　

"Just for now, it has become my only regret for this movie." But after all, movies are an art of regret. If the Dragon Palace will appear again in the future, Mr. Turtle wants to readjust it.

　

"For the role performance style, please refer to Hot-blooded University"

When the first film "Rebirth of Nezha" was exposed overseas, it exploded on the Internet, which attracted not expectations, but all kinds of spit.

　

"Don’t talk about netizens, it’s embarrassing for us to watch it ourselves, but the audience who watched the whole film will know that it was an experiment and it didn’t appear in the feature film in the end." Mr. Turtle "started" his own work, and he was not at all polite.

　

Of course, at that time, the role design was the most criticized — — "The female host is like Alita" and "the male host is too like Wu Yifan". Even in the end, Wu Yifan, the stalk, did not even let the official himself go. The so-called official spit is the most deadly, which shows that this group of people really never play virtual.

　

Cui Yuemei, the role designer, did not shy away. "The Third Prince did refer to Wu Yifan’s performance. At that time, he looked like a gentleman in the park and had his own characteristics, so we made a reference."

　

In fact, every time she designs a role, she will look for many different references, such as reference to looks or reference to performance methods. The performance in "Hot-blooded University" is the object that Cui Yuemei has consulted the most.

　

Under this reference mode, many viewers’ greatest feelings after watching Nezha Rebirth are burning passion and blood.

　

All character designs are not simple. Li Yunxiang is the first character designed by Cui Yuemei in this work. She, Evonne and Master Gui have thought about many versions of modeling, and even in one version, Li Yunxiang is dressed in a Chinese tunic suit. After polishing over and over again, I finally got the present design.

　

When Li Yunxiang’s design is confirmed, the characters behind him will be much smoother. Of course, Cui Yuemei, who grew up watching "What a sea", also paid a lot of tribute to her role. "When I was a child, I was particularly impressed by the hag wearing a polka-dot skirt in the animation, so I came up with this idea when I decided on the role."

　

When it comes to "What’s Noisy about the Sea", we naturally think of such supporting characters as Xia Bing Xie. "We all designed them at the beginning, but in the end, we had to take them away because of the plot and other reasons." Cui Yuemei told us that there are actually "four killers" in the movies at first, including the soldiers and crabs.

"All the deleted plays have become subtitle eggs."

　

In fact, it’s not just these characters that have been deleted, but also many more exciting fighting scenes.

　

"When White Snake: The Origin, we cut 126 versions, and this time Nezha Rebirth will only be more." Editor Zhu Keer spent three years around "Nezha Rebirth", and the longest version, excluding the credits, lasted nearly 138 minutes.

　

This length of time is naturally not suitable for an animated film that wants to go on the market.

　

At the beginning, there was originally a racing scene with a man and Li Yunxiang. Considering that there was already a racing scene before, Zhu Keer and Evonne didn’t need to do it again, so delete it.

　

These adjustments are not a pity. When Li Yunxiang went to the Dragon King for the first time, there was actually a drama that was a mirror to the end, but it was finally deleted. "That scene was particularly handsome. We paid tribute to Uncle Face in Kingsman. He played a mirror to the end in the church." Between words, Zhu Keer has a lot of disappointment.

Evonne also loved the scene so much that he finally turned it into an egg and put it next to the film’s credits.

　

Before joining the light-chasing animation, Evonne had participated in many live-action movies, so this time when editing, he also proposed some editing methods that live-action movies prefer to appear.

　

At the beginning and end of the animation, Zhu Keer asked the protagonist to try to talk to the off-screen audience and try to break the fourth wall of the movie. "This way is not too much, one end is just right."

The editing work of Nezha Rebirth is actually a great breakthrough for her. As a cute girl, she has to face the rigid style of two men, Evonne and Gui Ye. "I often spit them out, and some things are really too’ straight’."

But it happened to be her presence that made this team a little more feminine.

　

Animated movies are different from live-action movies, and the editing department usually gets involved during the script. "In the earliest design, we cut out a very’ milk’ version of Li Yunxiang. Emotionally, he was a little biased towards his brother and sister, but in the end he considered his Nezha identity and maintained his current character. "

　

This time, the team is very restrained in emotional control, and the story orientation is very clear. The core is to do Li Yunxiang’s personal self-growth, not the love story like White Snake: The Origin. Although there are two female characters who seem to have emotional connection with Li Yunxiang in the film, there is no deeper emotional relationship in the end. As for whether there will be a story, "let the audience feel it for themselves."

So, how will the story after Nezha Rebirth develop? The egg at the end of the film has given the answer, and the next film will be about Yang Jian.

Mr. Gui assured us that he would be in charge of the whole series of fine arts and would have a very unified style. But as for what kind of plot it will be, he will not disclose more.

We joked that it is better to link up the first work of the light-chasing animation. After all, the goalkeeper was once a part of the story of "Feng Shen".

　

Guess is a guess, but at least from this Nezha Rebirth to the subsequent Yang Jian, the "New God List Series" of light-chasing animation is making a real animated film universe. This move may be even cooler than the movie!

　　CCTV News:All the way to the west, I have witnessed the truest poverty and prosperity here, and I have also buried the deepest feelings and dreams.

　　South Xinjiang, south of Tianshan Mountain in Xinjiang. The unique customs of the western regions have cast a mysterious veil on this place. Walking on the streets of Kashgar, countless deep Gu Xiang stretches in the corners of the city, and exotic buildings are collided with high saturation colors, outlining the diversity and blending of national cultures. Tankeng, musical instrument shop, gold and silver shop … … Witnessing the thousand-year history of this land, children’s play and the strong smell of food inject boiling and freshness into it.

　　Located in Pamirs, it has been bearing the generous gift of sunshine since ancient times. Southern Xinjiang was once an important commercial port on the ancient Silk Road, but it also struggled in poverty. Due to poor natural conditions and backward infrastructure, the "four prefectures" here once belonged to deep poverty-stricken areas in the country.

　　Nowadays, in the construction of aiding Xinjiang from generation to generation, Kashgar, Kezhou and other places have already taken off their poor hats and made a big step forward. There are indelible sadness and hard work behind this, as well as enthusiasm and determination to move forward wholeheartedly.

　　Vakvak, the light is on.

　　In the early morning of March 23, 2019, Xi Kewei refused to see his family off, carrying his luggage alone and boarding a flight to Kashgar, ready to start his work in the village. On that day, all he could think about was He Jingzhi’s Window of the Westbound Train.

　　The first night I arrived in Vakvak Village, it was getting late. In the middle of the night, Xi Kewei was awakened by a chat. Reached out and turned on the light, but it didn’t work. When I opened the door, I saw the village cadres on duty in the corridor. It turned out to be a power failure.

The kitchen of a villager’s house in Vakvak village before poverty alleviation.

　　Here, villagers are used to power outages.

　　Back in the house, he lit a candle and called the secretary of the village branch to learn more about the situation. The village has no financial power, and the village finances the township. The daily office expenses have to wait for the township government to allocate, and the township government’s expenses are also stretched. Power cuts and water cuts are common, and every accounting charging fee can only be charged to 50 yuan.

　　At the beginning of his stay in the village, Xi Kewei lit candles for a month and paid the electricity bill for the village Committee for three months with his own money.

　　Vakvak Village is located in the southwest of Xinjiang, at the southern foot of Tianshan Mountain and the western edge of Tarim Basin. It is rich in sunshine resources, with an annual sunshine duration of 2,500-3,000 hours.

On the roof of Vakvak Village Committee, photovoltaic power generation has brought light and hope to the villagers.

　　In order to make full use of the local sunshine resources, Xi Kewei, who was born in the power industry, quickly started to declare the implementation of distributed photovoltaic power generation projects. With the assistance of Huadian, 196 photovoltaic modules were laid on the roof of the village Committee. The project was put into use in August 2019. In less than one year, these photovoltaic panels not only met the living electricity consumption of the surrounding residents, but also brought the first income-generating funds to the village collective through the way of surfing the Internet with surplus electricity.

The family of Zilaihan Mi Jiti, a villager, took a group photo in front of the new house.

After the villagers moved into the anjufang, the kitchen was equipped with a gas stove.

　　The report of the 19th National Congress of the Communist Party of China once described the general requirements of the rural revitalization strategy: industrial prosperity, ecological livability, rural civilization, effective governance and affluent life.

　　Build an ecologically livable village, Lucid waters and lush mountains are invaluable assets.

　　Over the past two years, the fully automatic cold pressed brick production line has produced the first environmentally friendly brick in Vakvak Village, completely eliminating the backward production mode of brick factory. After the ecological restoration of the 300-mu brick kiln wasteland, it is now full of fruit trees, and its branches are full of fruitful results.

The beautiful village of Vakvak has already taken on a new look.

　　"The Boguzi River, which originated in the Pamirs, rushed out of the Bozitage Mountain and became a fan-shaped alluvial plain, and Vakvak Village was an oasis by the river." This is an introduction that Xi Kewei came up with to promote the development of rural eco-leisure tourism.

　　Due to the regional environment, Vakvak Village belongs to saline-alkali land, and the fluoride and hardness in tap water are seriously exceeding the standard. In the village, the advantages of power plant water treatment specialty were brought into play, and direct drinking water devices were tailored for primary schools and kindergartens in Vakvak Village, which effectively filtered out all kinds of impurities, bacteria, microorganisms and other harmful substances, and allowed children to drink clean water and safe water.

Vakvak Village Primary School, children are attending physical education class.

　　In the frontier of the motherland, it has become history that "one side of the soil and water can not support one side".

　　On February 25th, 2021, China solemnly declared to the world that China had won an all-round victory in the fight against poverty, and the problem of absolute poverty that had plagued the Chinese nation for thousands of years had been solved historically. The change of Vakvak Village is a vivid footnote in this great history. There are too many such stories in southern Xinjiang.

　　Going online into the clouds, cattle and sheep "walk out" of Pamir.

　　Bayin Kuruti Village, Wuqia County, Kezhou, Xinjiang, is located on an economic artery leading to foreign countries next to National Highway 315 in Pamirs Plateau.

　　12 kilometers is the farthest distance between the pastoral area and the village Committee; 23 kilometers is the distance between the village Committee and the Topa port; 3500-4500 meters, which is the altitude of grassland; There are 208 households with 717 people, which used to be the number of poor households in the village. At that time, there were only 353 households with 1,230 people in the village.

　　In December 2018, 48-year-old Tan Xuan was selected here as the first secretary.

　　Bayin Kuruti village is an animal husbandry village. The grassland is located in a high altitude and cold area with harsh natural conditions. The villagers mainly graze cattle and sheep, and their income level is low. However, cattle and sheep raised in the traditional way are of good quality and few in quantity.

Overlooking Bayin Kuruti village from the mountain.

　　Tan Xuan still remembers eating boiled mutton for the first time. "Boiled in white water, only with salt, without any seasoning, it is very delicious to tear it with your hands." At that time, the idea of "building a brand of Pamirs sheep" came into his mind.

　　Just do it. If there is no transportation channel, look for logistics cooperation; When there was no market, it was promoted to relatives, friends and colleagues through WeChat circle of friends. This post-70s engineering male also tried to shoot a vibrato video and live broadcast with goods.

　　Under the leadership of Tan Xuan, the operation mode of "internet plus Cooperative+Herdsmen" has been gradually established in the village, forming a supply and sales chain integrating online order taking, cooperative supply, intensive processing of slaughterhouses and villagers’ dividends. In the past two years, Kirgiz beef and mutton have sold more than 20 million yuan to more than 20 provinces and cities across the country, and registered its own brand — — "Green Ridge Shepherd".

At that time, Tan Xuan, the first secretary of Bayin Kuruti Village, carried the goods live.

　　In 2019, with the assistance of Huadian, the photovoltaic power station began to operate in Bayin Kuruti village and was successfully connected to the grid, bringing a stable income of 700,000 yuan to the village collective every year.

　　The villagers in Bayin Kuruti village said: "In the past, when we were herding sheep, we lived in a felt house, and life was hard. In the sixties and seventies, we could only use camels for grazing. Now that I have moved to a new house, I can watch TV with water and electricity. "

　　In the fields, the little days of "planting"

　　The lives of ordinary people are always about food, clothing, housing and transportation.

　　Poverty alleviation laid the foundation for rural revitalization, and also stimulated the endogenous motivation of people in poverty-stricken areas to get rid of poverty and become rich.

　　In July 2019, the night market in the village of Arik, Kashidun opened in the cheerful sound of dongbula. The smell of barbecue, mutton offal, yogurt and cold rice noodles came from the nose, and people were buzzing and very lively. The night market is open in front of the house, doing some small business every day, and the villager Mohammad Ming Rouzi is so happy that he keeps smiling.

In the courtyard of a villager in Dun ‘airike village, the vines that grow with the trend are full of vitality.

　　Compared with two years ago, today’s Dunairike village has undergone earth-shaking changes.

　　"Before, there was no kitchen, and a shed was built against the wall. The stove built by laying bricks or stones had no flue, and the whole wall was dark, and firewood was scattered all over the yard. It’s different now. The living, planting and breeding areas are separated, and the life is comfortable and the mood is good. " Mohammad Ming Rouzi’s wife said.

　　Nowadays, walking in Dun ‘airike village, you can see neat anjufang everywhere. The characteristic courtyard economy of "one grape, one border vegetable field and one orchard" is impressive. The old way of life has long been history in the modern civilization of "sitting with a stool, sleeping with a bed, learning to eat with tables and chairs".

　　In 2020, 1,174 poverty-stricken households in Dunairike Village were all lifted out of poverty, with a per capita net income of 12,035 yuan.

In the home of a villager in Dunairike village, the drawing board on the bedside wall is an electric heating board, which can be used as decoration every day and can be heated to keep out the cold in winter.

　　"Jujube+Pomegranate+Vegetable Intercropping" planted the villagers’ dream of getting rich in the fields, which not only met the villagers’ daily demand for vegetables and fruits, but also was one of the important sources of their income. The mode of "enterprise+rural workshop+industrial workers" has solved the employment problem of 70 villagers and effectively utilized the labor force. Dunairike village also relies on local leading enterprises to support villagers to breed pigeons, and the cooperative industry is growing day by day.

　　In the past, a family of five villagers, Mulamu Wupur, had a monthly income of only 1000 yuan. With the help of Chloe Wang, the first secretary of the village, and the paired cadres, Mulamu Wupur found an ideal job in Kashgar Thermal Power Company, while his wife worked in the industrial park. Now their annual income can reach more than 40,000 yuan.

Women in Dun ‘airike Village are employed at their doorsteps, and can receive a monthly salary of not less than 1,800 yuan.

　　On the opening day of the night market, Chloe Wang received a bouquet of flowers specially sent by the Uighur aunt. He said that this was the first time he had received flowers in his life.

　　Everything goes without saying.

　　Eliminating poverty has been the common ideal of mankind since ancient times. In the recorded history, the development of human society has been confined to poverty and its series of problems such as hunger, disease and social conflicts. As the largest developing country, China’s poverty alleviation has an unprecedented scale, the greatest strength and the largest population, which has created a great miracle in the history of human poverty reduction.

　　From poverty alleviation to rural revitalization, the lives of ordinary people have once again stood at a new starting point.

　　In March 2021, after two years in the village, Xi Kewei applied to stay in the village. He told reporters that in the past two years, three comrades in the task force have successively written applications for joining the Party. "They said that they will really realize what communist party is when they retire soon.". (Reporter/Proofread by Sun Xiaoyuan/Song Chunyan)

　　[XCAR Deep Observation Original]

　　SUV is only one type of vehicle segmentation, why does it become the topic of today’s headlines? The reason is simple, because it attracts more and more attention and sells better and better, especially in China market. According to the latest data, from January to September, the national SUV sales reached 5,999,200, up 45.91% year-on-year, while the car sales reached 8,441,200, but the year-on-year growth was only 2.70%. It can be said that SUV is the most popular model in China market at present, and it is also the fastest-growing model, which further stimulates major car companies to increase their efforts in the field of SUV models. Skoda, Volkswagen and Audi, the three brands of Volkswagen Group, are very familiar to everyone, and they are also three brands that domestic consumers like very much. Let’s talk about the SUV strategies of these three brands in the following article.

　　Skoda brand SUV strategy

　　Since 2013, Skoda has gradually accelerated the launch of brand-new products in China market. Last year, it completed the replacement of Jingrui and Supai, and launched a brand-new brand Slogan. With the increase of sales volume, Skoda will launch more brand-new products in China market, with only three SUV/CUV models planned in China, and gradually expand the product layout in the SUV market segment.

　　Among them, Yeti, which was repositioned and listed last year, is an extremely important step in Skoda SUV strategy. Yeti aims at the hot small SUV market in recent years and further explores the SUV market segment. At the price level, Yeti is positioned in the range of 130,000-180,000 yuan, which has a great intersection with the products of the same level on the market. For products one level higher than it, the entry threshold should be 180,000-200,000. In contrast, the cost performance of Yeti is still very high.

　　This year, in order to make up for the gap of Skoda brand in the large SUV market, Kodiaq, the first medium-sized SUV model to be unveiled at Guangzhou Auto Show, will become the second SUV of Skoda in China market after Yeti. With this SUV model, Skoda will not only further improve its layout in the domestic SUV market, but also realize the seamless connection from small SUV to medium-sized SUV market and further meet the upgrading needs of consumers. So, what strength does Skoda Kodiaq have to take the lead in the fierce market competition in the future?

　　The first domestic medium-sized SUV Skoda Kodiaq was unveiled at Guangzhou Auto Show.

　　Since we talked about Skoda’s SUV strategy earlier, we have to say that Skoda is a very important car at present, which is Skoda’s first mid-level SUV model Kodiaq. Skoda Kodiaq first met us at the Geneva Motor Show in March 2016. At that time, it was still in the concept car stage, and there was no brave name of Kodiaq, but it was called Vision S.

　　Six months after the concept car was unveiled, the exact time should be September 1st. Skoda’s new mid-level SUV model KODIAQ was launched in Berlin. The new car continued the style of the VISION S concept car and was built on the Volkswagen MQB modular platform.

　　Skoda KODIAQ (named after Kodiak Bear in Alaska) adopts the integrated design of headlights and front grille, and the headlights are added with LED light groups, and the air intake grille adopts an all-black hollow style. The side lines of the car body are straight and tough, and the smooth curve of the roof also reserves a certain head space for the third row. In the rear part of the car, the rear part of the car has a strong sense of hierarchy. The taillight group adopts C-shaped LED strip shape, which has a strong visual impact. The three-dimensional double tailpipe design makes the rear part more powerful and sporty.

　　In terms of body size, the length, width and height of KODIAQ are 4697/1882/1676mm respectively, and the wheelbase is 2791 mm. The new car offers five-seat and seven-seat versions for consumers to choose from. In addition, the minimum weight of KODIAQ is only 1523kg because of the lightweight measures such as high strength steel and weight reduction.

　　Previously, SAIC and Skoda Motor have signed a memorandum of understanding, and it is planned that the amount of investment in China will exceed 15 billion yuan in the next five years, which will be used in SUV, new energy, automotive interconnection solutions and new modes of travel. Among them, in the SUV field, Skoda has started to invest in three factories in Ningbo, Yizheng and Shanghai to expand production capacity and carry out technical transformation. According to the production plan of Shanghai Volkswagen Skoda, the new SUV model KODIAQ will be put into production in Changsha factory.

　　Kodiaq will form strategic complementarity with Yeti to enhance brand and product positioning.

　　In the domestic automobile market, Yeti was originally sold in China in the form of import. After localization improvement, it was made in China, with a backpack spare tire design, which was obviously different from the imported version of Yeti. At present, the sales volume of Yeti has maintained a rapid growth of 10%, which is the fastest growing model of Skoda brand. At this year’s Chengdu Auto Show, Yeti officially launched the brother version, and the new car added many configurations on the basis of the previous version, selling for 159,800 yuan. Subsequently, on September 20th, the 2017 Yeti was officially launched. Together with the previously listed Brother Edition, there were 6 models, and the price range was 129.8-20.98 million yuan.

　　In order to enhance the competitiveness of products, the 2017 Yeti has adjusted the configuration of some models, among which the 1.4T DSG pioneering version will add external spare tires, leather seats and side airbags. In addition, the model will also be equipped with an 8-inch multimedia system screen; The 1.4T DSG Zunxing Edition will come standard with an 8-inch multimedia system screen. In addition, the 2017 Yeti canceled the 1.4T manual forward version. After upgrading the configuration and improving the models, Yeti’s competitiveness in the domestic joint venture SUV market has been further improved. Compared with the models of Freeman, Dongfeng Honda XR-V and Hacker of the same level, Yeti not only has obvious price advantage, but also has better comprehensive competitiveness than its competitors at the same level, and has the strength to compete with compact competitors in fuel economy, space flexibility and configuration.

　　With the continuous improvement of Yeti’s strength, the influence and reputation of Skoda brand in the SUV market will also be continuously enhanced. After the new medium-sized SUV Kodiaq officially joins the Skoda SUV camp next year, the influence of Skoda brand in the domestic SUV market will be further enhanced. In order to further expand the layout of Skoda in the domestic SUV market, Skoda will build a richer SUV product portfolio in the China market in the future. As Mr. Han Maian, President of Skoda China, revealed: In addition to Kodiaq, a large 7-seat SUV, a number of SUVs including crossover vehicles will be launched in the future, which will eventually achieve full coverage of SUV products and become a powerful guarantee for Skoda to hit 500,000 vehicles.

　　In the future, more SUVs will be pushed to further enrich SUV cars.

　　In addition to the Yeti and Kodiaq mentioned above, a few days ago, overseas media also exposed a set of imaginary maps of Skoda’s brand-new SUV. The design concept of this car comes from Skoda Jingrui, which locates the small SUV market and is expected to be officially released in 2018. Skoda’s new small SUV will be positioned under Yeti, and its main competitors in the future will be Citroen C4 Cactus and Nissan JUKE.

　　This new small SUV has not yet exposed specific parameters in terms of body size, but it is reported that it is likely to be equivalent to the current Yeti, and the next generation Yeti will be upgraded in terms of body size, forming a differential layout with the new small SUV, thus competing with hackers for market share of compact SUVs.

　　On the whole, in the field of SUV models, Skoda will gradually form a small, compact and medium-sized all-round layout in recent years, alleviating the situation that Yeti is alone at present. With the coming out of Kodiaq and brand-new small SUVs, what kind of achievements will Skoda make in the SUV market in the future? We will wait and see.

　　It takes only one day to read the meter for more than 300 thousand households in the city

　　Smart meter reading billing settlement of mobile IOT is efficient and time-saving.

　　Xinxin home community

　　1,236 households have completed meter reading.

　　Connect everything with wisdom in the future.

　　Source: China Mobile Communications Group Co., Ltd.

Continue reading »