＂Kaiyi Xuanjie Value Edition Listed： A New Choice for Small SUV with High Performance-to-Price Ratio＂

Source: www.lslsds.cn.

Recently, Hyun Jie Premium Edition was officially launched, and its price range of 63,900-73,900 yuan undoubtedly caused a wave in the small SUV market.

Overview and positioning of vehicle types

Kaiyi Xuanjie Premium Edition has launched a total of 1.5L Manual Premium Edition and 1.5L CVT Premium Edition. The official guide price is 63,900 yuan and 73,900 yuan respectively, and it is positioned as a small SUV136. Its body size is 4,420 mm× 1,831 mm× 1,653 mm, and the wheelbase is 2,632 mm. This size is quite satisfactory in small SUVs and can meet the basic space requirements of daily households.

Design highlights

In terms of appearance, Dazzling Value Edition continues the fashion design style of the models on sale. The front face adopts a large-size air intake grille with a multi-banner structure inside, which is integrated with the narrow and sharp light groups on both sides, creating an atmospheric and recognizable visual effect. 124. The design of the side of the car body, the suspended roof and the five-spoke hub highlights the sporty atmosphere, while the slightly curved roof line adds a sense of agility to the whole car. 23. The penetrating taillight group at the rear part is a highlight, which not only improves the fashion sense and recognition of the vehicle, but also effectively stretches it visually.

Interior and configuration characteristics

As for the interior, Hyun Jie Premium Edition is equipped with a flat-bottomed steering wheel and an embedded central control panel, which creates a certain sports atmosphere and sense of technology. Among them, the 10.25-inch central control panel supports the interconnection of Carlife mobile phones, and is also equipped with basic configurations such as Bluetooth, electric adjustment of exterior rearview mirror and manual air conditioning, which can meet the convenience needs of daily use. However, its 3.5-inch LCD instrument panel is relatively small, showing the richness and clarity of information.

It is worth mentioning that, although the guide prices of Dazzling Value Edition and Comfort Edition are consistent, they have been adjusted in configuration. The value version is equipped with a 17-inch rim, which has a more aggressive visual effect and a stronger sense of movement. However, it also cancels the configuration of reversing image and 7-inch LCD dashboard. The choice of this configuration may have its own advantages and disadvantages for different consumers, and consumers need to weigh it according to their own needs.

Dynamic performance

In the power part, the Hyun Jie Premium Edition is equipped with a 1.5-liter naturally aspirated engine, with a maximum power of 85 kW and a maximum torque of 143 Nm. The transmission system can choose a 5-speed manual gearbox or a CVT continuously variable gearbox. 123. This power combination is enough for daily urban commuting and general road driving, which can meet the basic travel needs of consumers. Besides, according to the data of the Ministry of Industry and Information Technology, its comprehensive fuel consumption per 100 kilometers is about 6.7L, and its fuel economy is not bad, which is also attractive to consumers who pay attention to the cost of fuel consumption.

Analysis of market competitiveness

In the fierce competition of small SUV market, Kaiyi Xuanjie Premium Edition faces many strong competitors, such as Geely Binyue, Changan CS35Plus and other models. Compared with these competing products, Kaiyi Xuanjie Premium Edition has the advantage of its lower price threshold. The starting price of 63,900 yuan is attractive to consumers with limited budget, which can enable more people to own a small SUV124 at a lower cost.

However, it cannot be ignored that competing products such as Geely Binyue and Changan CS35Plus have advantages in brand awareness, product strength and configuration richness. For example, they may perform better in the interior texture, intelligent configuration and dynamic performance of vehicles, which also leads to the relatively average performance of Kaiyi Xuanjie in the market. In September this year, the sales volume of Xuanjie was only 538 vehicles, ranking 19th and 148th in the small SUV market.

Summary and prospect

Generally speaking, Kaiyi Xuanjie Premium Edition is a small SUV that focuses on cost performance. With its low price, fashionable appearance, practical configuration and sufficient power performance, Kaiyi Xuanjie Premium Edition provides a good choice for consumers with limited budget. For those consumers who have low requirements on vehicle configuration and are mainly used for daily commuting, Kaiyi Xuanjie Premium Edition can meet their basic needs and is a model worthy of consideration.

Of course, Kaiyi Automobile also needs to constantly strive to improve its product strength, such as further optimizing the configuration and matching, taking into account aesthetics and practicality; Improve the interior texture and sense of science and technology, and increase intelligent configuration; Strengthen brand publicity and promotion, improve brand awareness and influence, so as to enhance the competitiveness of Kaiyi Xuanjie in the market and bring more valuable products to consumers. 4. I believe that in the future, Kaiyi Automobile can continuously improve and perfect, launch more competitive models and occupy a place in the small SUV market.