Beijing, April 25 (Xinhua) According to the Voice of China, "Chaoguang Night News" reported that on April 23, a total of 25 provinces (municipalities and autonomous regions) held a written civil service examination, with a total number of applicants reaching 4.095 million, which is the largest civil service examination. However, since Saturday night, the topic of "Civil Servant Joint Entrance Examination" has exploded on the Internet. Many netizens said that the "double-creation" questions in the application topic were circulated before the exam, and netizens from Jiangxi, Chongqing, Hunan, Guizhou and other places have cracked down on the Internet. In this regard, Yang Guangye journalists launched an investigation.

　　Many provincial civil service exams are suspected of being leaked. Official: It is involved in verification.

　　According to the registration data, 136,000 people successfully registered for the civil service examination in Jiangxi Province on the 24th. As soon as the exam ended that afternoon, some people reported that the test questions were similar to the simulated test papers that had been done in some training institutions before. According to the information circulating on the Internet, the most questioned topic is the topic of the day. Some candidates posted on the Internet that the topic of "starting a business" had been done in the simulation paper of the training institution before. Even some administrative professional ability test questions have been met.

　　Later on the day of the exam, Huatu Education Group Fuzhou Branch published an article in its WeChat WeChat official account, in which several screenshots were quoted, all of which were similar to "Huatu guessed the exam questions". This statement has undoubtedly deepened the public’s doubts about the fairness of the civil service examination. Weibo, the official of Jiangxi Provincial Department of Human Resources and Social Security, announced that he had been involved in the investigation.

　　While there is a rumor on the Internet that Jiangxi civil service examination is suspected of leaking questions, there are also candidates from Sichuan, Shanxi, Guangxi and other provinces and regions who reflect similar situations. Xiao Zhao, a candidate from Sichuan Province, took the civil service examination in this province on the same day. That night, he saw the so-called "Huatu Secret Volume" circulating on the Internet. According to his memories, Xiao Zhao compared it and found that the "Secret Volume" was highly compatible with the real examination questions. "Even the last big question in Sichuan is the same as that in Huatu. The coincidence rate of the application can be said to have reached the name of the cafe mentioned in its title, which is exactly the same. " Xiao Zhang, a Shanxi examinee, also saw the so-called "Huatu Secret Paper" which was widely circulated on the Internet. He said that the similarity between the examination questions and the "secret paper" in the administrative professional ability test paper was as high as 80% or more.

　　For the situation reflected on the Internet, a staff member of Huatu Education Jiangxi Branch denied that Huatu leaked the test questions. "The civil service examination questions belong to the national first-class secrets. We Huatu have no insiders in the (proposition group) and there is no way to disclose the questions. It just means that our team of teachers in Huatu is excellent, and they may have talked about some topics in their usual lectures. " A senior manager of Huatu Education also believes that if a commercial training institution hypes up by getting the examination questions belonging to state secrets in advance, it is undoubtedly suicidal.

　　He said that Huatu Education Group has noticed this incident and will cooperate with relevant departments in a timely and full manner.

　　Insiders of training institutions have different opinions, and commercial speculation is not excluded.

　　Similar problems have occurred more than once. Whether it’s the real disclosure or the hype of training institutions, under the background of all kinds of suggestive training and publicity, whether there will be problems in various exams every year has now become a topic of concern and even concern. In this regard, the responses of some insiders in the industry are also different.

　　In Henan, the registration for the 2016 Henan Civil Service Examination has not yet started, and the training course of a civil service examination training institution in Xuchang has already started. The reporter visited Xuchang Civil Servant Training Market in Henan Province and found that most of the slogans such as "package" and "you know" are just bragging propaganda of some training institutions, and the probability of leaking questions in advance in the public examination is very small.

　　A staff member said in an interview that although some training institutions advertise "no refund" and "no refund" before the exam every year, even some training institutions will say that they will invite teachers to give lectures, but these are just to attract students’ attention: "The longer the time, the higher the pass rate. It is unrealistic and impossible to pass the exam. How can he pass it?" It is impossible for a teacher to give a lecture. Don’t even think about it. It is impossible. If he dares to give a lecture, he will break the law. We know that he will not be allowed to come out after the question is finished. " Regarding the situation that the written test of Jiangxi civil servants "provincial examination" has leaked this year reflected by netizens and candidates, he believes that in order to improve the success rate of training, some training institutions may invite experienced teachers to bet on the questions in the final stage of training, that is, the "gambling questions" in the industry, but this is only applicable to the application of this examination subject. "If you apply, he has a topic. There are several hottest topics this year. You have read all these and mastered them. You are not worried about which one. If you apply, there are actually only a few major events every year."

　　Mr. Zhang, who once set up a training course for civil servants in Xuchang, also told reporters that advertisements such as "package" and "but refund" are actually to attract students. Often, this "no refund" training method has a high application fee, and the training institution earns probability money, and if the candidate has not passed the exam, the training institution will not refund all the fees to you, but only a part. In response to the leakage incident, Mr. Zhang said that the civil service examination is an important way for the country to select outstanding talents and enrich the ranks of government personnel. Both the examination procedures and confidentiality work are very strict, and it is difficult to leak questions. It is possible for someone to take photos in violation of regulations during the examination. "Some small training institutions may cheat during the exam. For example, they find several people and sign them up for the exam. Each person has different topics, and then they go into the examination room to do the questions, and then bring out the answers, and then pass them on to some candidates through miniature headphones and electronic equipment."

　　There are also people in the industry who are likely to analyze the leak.

　　Li, who didn’t want to be named, is the head of a small civil servant examination and training institution. Although he didn’t get wind of this suspected leak before the exam, he was not surprised at all: "This kind of criminal record was there before, but it was different in degree." As a veteran in the industry, Li believes that the possibility of training institutions taking the public examination questions is about zero. Because betting on the topic means that the number of questions is very small, under such a premise, if it is extremely close to the real question, there must be something fishy: "From the root, there must be something wrong with the questioner. Theoretically, the questioner put away his mobile phone during the question, but he probably put his ideas and some larger institutions through the wind before the question, so when he really gave the question, it was what he had said before. "

　　Li revealed that at present, almost all civil service examination and training institutions will enroll students under the banner of "package". "package" means that if it is impossible to get a full refund, once it has passed the exam, it will bring huge benefits that ordinary people can’t imagine: "The fees charged by large training institutions are very high. The first one is a full refund, at least 18,000 yuan, and there are more than 500,000 yuan, that is, no matter what the written test is, if it is only a full refund, the second one is about 15,000 yuan. This kind of defense is not a full refund, but it is only a few thousand dollars, and it may be four or five thousand dollars. From the market point of view, students are more inclined to choose the first one because it doesn’t matter how much money I spend when I pass the exam. If I really enter the written test, the economic benefits will be huge, and the first income may be hundreds of millions. From the perspective of economic interests, it is desperate for this institution. The second reason is that the state’s handling method is not decisive. In the past, there have been such things as missing questions in the postgraduate entrance examination. Basically, whoever has an accident will be dealt with. It seems that there are few such things as retaking the exam, which is very unfair to the majority of candidates. "

　　In Li’s view, the suspected disclosure of questions by individual training institutions may push the public examination training market with huge resource monopoly to the extreme of more abnormal development: "This incident is a cardiotonic for these large institutions, which makes the majority of candidates more confident that they are authoritative, whether they are betting on questions or have internal information, and they must be reported for the next exam. No matter whether they fail this time, even if they have to retake the exam this time, they will still believe that they have this strength. Candidates don’t think too much, just want to know whether I can get in, where to spend money instead of spending it, and there may be real questions in the training process, even if a very small part is worthwhile. This will further lead to resource monopoly and seriously affect the fairness of the market. "

　　In this regard, Chen Xiaoxi, a lecturer in the Department of Ideological and Political Affairs of Chuzhou University and a doctor of philosophy at Fudan University, said that some training institutions would seek ways to disclose exam questions and even organize cheating in order to achieve a high pass rate. It is also possible that exam questions will leak in different links. "Including the easing of marking, the easing of propositions, the transportation and preservation of test papers, and the possible fraud caused by the internal examination room, we said today that internet plus will promote the development of many industries, but internet plus will also bring serious challenges to many things. For example, now that communication technology is so developed, it will also lead to fraud in exams."

According to the press conference of the National Health and Wellness Committee, at present, with the continuous winter in various places, respiratory diseases have entered a period of high incidence. Monitoring shows that influenza is the main infectious disease of respiratory tract recently. In addition, there are rhinovirus, mycoplasma pneumoniae, respiratory syncytial virus, adenovirus and so on.

According to Guangzhou Daily, recent monitoring shows that the level of influenza activity in Guangzhou has increased significantly. At present, influenza A (H3N2 subtype) and influenza B (Victoria strain) are prevalent at the same time, and influenza is gradually entering the winter epidemic period.

Respiratory diseases such as influenza, mycoplasma pneumoniae and respiratory syncytial virus infection all have symptoms such as cough and fever. How to distinguish them?

flu

Influenza is an acute respiratory infectious disease caused by influenza virus. Influenza patients and recessive infected people are the main sources of influenza infection, and the transmission route is mainly droplet transmission, but also through direct or indirect contact with mucous membranes such as mouth, nose and eyes.

The incubation period is 1-4 days, and the acute onset is mainly manifested as fever (high fever can occur in some cases, reaching 39-40℃), cough, sore throat, headache, myalgia and general malaise, and there may be symptoms such as chills, chills, aches and pains in muscles and joints all over the body, fatigue and loss of appetite. Some patients may be accompanied by vomiting, abdominal pain and diarrhea, which are more common in children.

At present, it is the high incidence season of influenza, so it is recommended to vaccinate against influenza as soon as possible. People over 6 months can be vaccinated against influenza, especially children, the elderly, patients with chronic diseases and other high-risk groups. Vaccination against influenza can effectively reduce the risk of developing into severe illness and death. I hope everyone will actively vaccinate.

Mycoplasma pneumoniae

Mycoplasma pneumoniae is mainly transmitted by droplets and direct contact, and the population is generally susceptible, and it occurs in children and adolescents over 5 years old.

Usually, when the seasons change, for example, when summer turns to autumn or autumn turns to winter, there may be local and short-lived clustering epidemics.

The main symptoms are similar to most respiratory diseases, with fever and cough as the main symptoms. Generally, the cough is severe, and it may last for 1 to 2 weeks after the fever has gone down. After children are infected with mycoplasma, most of them show upper respiratory tract infection, a small number of them are lower respiratory tract infection (possibly bronchitis or pneumonia), and a small number of them may develop into severe mycoplasma pneumonia.

At present, there is no vaccine to prevent mycoplasma pneumoniae infection, so it is forbidden to use drugs blindly.

Respiratory syncytial virus

At present, there are no syncytial virus vaccines and special therapeutic drugs on the market in China. Syncytial virus can be repeatedly infected and easily spread at home, and infection can be prevented by strengthening personal protection and other measures.

Syncytial virus

Namely respiratory syncytial virus (RSV).

Is one of the viruses that can cause pneumonia.

It is also one of the most common respiratory pathogens in pediatrics.

Spread through droplets and close contact

Or spread through contaminated hands and surfaces.

Symptoms of upper respiratory tract infection often appear after infection.

After infection, it may not happen immediately.

The incubation period is usually 2-8 days, after which symptoms will appear, and most children’s symptoms will disappear by themselves within 1-2 weeks.

In the early stage, most infections are confined to the upper respiratory tract, and children will have symptoms of upper respiratory tract such as nasal congestion, runny nose, cough and hoarseness.

A small number of children will develop lower respiratory tract infection, mainly manifested as bronchiolitis or pneumonia.

The baby may have wheezing or paroxysmal wheezing and shortness of breath. In severe cases, people will be agitated, and may even be accompanied by dehydration, acidosis and respiratory failure.

How about in daily life?

Scientific prevention of respiratory diseases?

1. Wash your hands frequently. Wash your hands with soap or hand sanitizer and flowing water. Cover your mouth and nose with a handkerchief or paper towel when sneezing or coughing to avoid polluting your hands and the surrounding environment.

2. More ventilation. Keep the indoor air circulating, and generally ventilate 2-3 times a day at home in winter for about 30 minutes each time.

3. gather less. During the epidemic of infectious diseases in winter and spring, try not to go to crowded places and avoid contact with patients with respiratory diseases. It is recommended to wear masks when you need to go.

4. Drink plenty of boiled water. Keep the nasal mucosa moist, effectively resist the invasion of viruses, and also facilitate the excretion of toxins in the body and purify the environment in the body.

5. Eat a balanced diet and exercise properly to enhance your physical fitness (outdoor activities should be reduced in foggy days).

6. Vaccinate. Vaccine is an effective means to prevent related infectious diseases. For infectious diseases such as influenza, chickenpox and mumps, susceptible people can be prevented by vaccination in advance.

7. Once infected with infectious diseases in winter and spring, patients should take hospitalization or rest at home according to their illness and doctor’s advice, and avoid participating in group activities and entering public places. Resume daily activities such as going to school and going to work after it is not contagious.

News link:

Don’t worry about coughing, just carry it?

Winter is the high season of influenza.

Many people suffer from cough.

In the face of chronic cough,

Some netizens questioned:

Cough, especially chronic cough,

Can you get better after carrying it?

Let’s watch together ↓

Source: Guangzhou Daily (Reporter: Wu Shen correspondent: Sui Weijian Xuan), Healthy China, Guangdong CDC.

Finishing: Heshan Rong Media Center (Heshan Radio and Television Station)

Original title: "Be alert! Two viruses are prevalent at the same time+high incidence of influenza! The latest reminder → "

Read the original text

"Jinyun" WeChat official reported on August 18 that the "unlimited traffic" package of mobile phones is becoming popular, and all three major communication operators have launched this package service. Helplessly, buying is not as good as selling, which is unlimited, but the three major operators have imposed a variety of invisible thresholds on this service.

Tianjin netizens reported that it is hard to open the picture after the speed limit. Isn’t this a disguised charge to earn money?

By searching for information on the Internet, Jinyun journalists found that many Tianjin netizens had expressed their dissatisfaction with such advertisements. Many people reported that after the traffic usage of the mobile phone services provided by the three major operators reached 20GB or 40GB in the current month, the mobile phone could not access the Internet normally, such as video jamming, very slow image download, and inability to transmit files and videos normally. When the traffic usage reached 100GB in the current month, the mobile phone service was stopped, that is, it could not access the Internet at all.

Netizen "@ Carry- Zhezhe" said: "Because of my senior year, I really need 4G network. I handled the nationwide unlimited traffic, and I specifically asked the question about this traffic. After the customer service answered 10G, it was ordinary traffic. Didn’t the ordinary traffic even brush out a picture? When I call again, the customer service will tell me the speed limit and I need to apply for an acceleration package. "

Netizen "@ Facial Paralysis Soy Sauce Oil" said: "What a rogue company is China Mobile, with unlimited traffic but limited speed! If I charge 10 yuan for more than 1G, I might as well buy a traffic package. "

Netizen "@ running Linlin Amy" said: "China Mobile, 60 yuan unlimited traffic, was very excited at first. After watching TV for two days, it ran out of traffic and began to speed up, let alone watching TV. It was hard to open the picture. If you want to speed up, you should re-apply for traffic service. I’ll change you sooner or later, and earn money in disguise! The experience is too bad. "

Weibo netizens protested that the "unlimited traffic" package was not worthy of the name.

Many consumers are very indignant at the advertising fraud of the three major operators and demand that the industrial and commercial departments strictly investigate and deal with them.

Reporter’s follow-up investigation: Tianjin’s three major operators are still posting "unlimited traffic" advertisements in the business hall.

On August 16th, the reporter visited the business hall of China Unicom located in Yichang Road, Heping District. On the hand-painted poster at the door of the store, there were eight characters of "unlimited traffic, unlimited play". In the smaller font, the following words were written: "unlimited national traffic, 1,000 minutes of calls, one year online time required", and the price was 48 yuan per month. At the bottom of the bid price, in tiny black font, it says "Traffic is 20GB, speed limit is 1M". The staff explained that although this monthly package in 48 yuan is claimed to be unlimited, "there is a problem of slowing down. If you use 20G, it will slow down, from 4G to 3G, but it can be used, and you can open the picture and video. Besides, you don’t have free WIFI everywhere."

In a mobile business hall in China, located on Racecourse Road, a poster is posted in a conspicuous position, which reads "Let me use it" and "Unlimited Package" in artistic font, and "Warm Tips: 98 yuan File of National Unlimited Package" in tiny font at the bottom.After using 20GB, the network speed of domestic traffic drops to a maximum of 1 Mbps; After the cumulative usage of traffic in the month reached 100GB, the network speed of domestic traffic dropped to a maximum of 108Kbps. " . The reporter asked the staff whether it can be called "unlimited" since it has an impact on the network speed after using more than 20G. The other party replied: "Unlimited, but the speed limit."

In the business hall of China Telecom located on Yong ‘an Road, the staff told reporters bluntly that this unlimited package will slow down to "extremely slow" after the user’s usage traffic reaches 20G, "you won’t wait for a while" and will "directly drop from 4G to 2G".

(The original title is "Stupid and naive! Can you still believe the "unlimited traffic" said by the three major communication operators? 》）

Special feature of 1905 film network "Song Jia slapped me with her acting skills."Producer Bo Huang initially opposed Song Jia’s role in Pan Xiaoshuang, fearing that Song Jia’s own powerful aura would overshadow Zhang Yu, and it didn’t quite conform to the gentle image in the script.Song Jia replied: "The role is made", and soon, her performance "hit Bo Huang in the face". Song Jia recalled, "He later sent me a WeChat after reading the first rough cut. He said it was great and awesome."

The audience who watched "Calm Down" all praised the love scenes in the movie, and the combination of Zhang Yu and Song Jia also had an unexpected chemical reaction.Song Jia, in particular, is like a wave that is bound to roll up in a calm, letting the weeds drift in the wind and clouds, and stretching and blooming in a group of men’s plays.

From "Cliff" winning the best actress awards in TV series and movies respectively, to "Calm Down" acting three times in a row, Song Jia’s screen charm is really getting stronger and stronger.

Part 01

Pan Xiaoshuang

Before filming "Calm Down", Song Jiagang finished Hui Lin in "A Cloud Made of a Rain in the Wind", a bitter character who was trapped by cruel fate and was devastated.Song Jia said she was too tired to play, director.Li XiaofengI gave her a reason: I just want to letyouShushuTake clothes and make a movie easily. All the characters in "Calm Down" are in a great situation.heavyOnly Pan.Xiaoshuang is an exception.

She is a touch of light and bright color, a sudden and direct light, which brings color to Song Hao who is caught in the black hole of fate. Pan Xiaoshuang "saved" Song Hao, Song Jia and Zhang Yu’s interpretation of "women chasing men" love song, which seems to have also "saved" the whole movie.

"I haven’t played such a clean, pure and textured love scene for many years, and this time it was very comfortable. In addition, my opponent is Zhang Yu, and I like him very much. He is a very good actor. We have a tacit understanding and it is a perfect cooperation. "

Song Jia’s performance is particularly relaxed. Many plays are impromptu, such as probing conversations while eating hot pot, holding an umbrella in a broken car on a rainy night, proposing marriage at a toll booth and drinking yogurt. She also played several versions in each scene, and was selected by the director in the later stage.

　

Song Jia took the initiative to kiss Zhang Yu during the marriage proposal and helped him wipe the yogurt at the corner of his mouth. "After the performance, the director came and said that this would be too sweet, a bit like an idol drama, so I will play it in another way."The film finally adopted the original NG scheme, and Song Jia understood this choice, which made it more meaningful: "The sweeter it was at that time, the warmer the frost was, in fact, the more tragic Zhang Yu (Song Hao) was."

"Xiaoshuang must be a touch of bright color. To what extent is she bright, whether it is 100 degrees, 200 degrees or 50 degrees, this measure must be mastered." Song Jia also has a hierarchical design in improvisation, and several details in the film are very meaningful for interpretation.After ZhangYu sent her home, she suddenly sniffed her fingertips in the kitchen. After breaking into Zhang Yu’s house, she grabbed peanuts and ate them herself. When love comes, those lost sense of smell and taste seem to have all come back, and they have also become symbols of desire and addiction.

　

When Song Jia ate hot pot and looked at Zhang Yu, it was implicit. It was comfortable and provocative to turn to sing Love Cha Cha, with a red skirt swaying and enthusiasm. The first time she deliberately blocked Zhang Yu’s car, the second time she deliberately let him go, saying "Have a safe trip" to him. The expression and posture of playing hard to get were delicate and vivid.

In the film, Pan Xiaoshuang told Song Hao about the scene of seeing him riding a bike naked in a rainstorm 15 years ago, and her lines were excellent. She said, "Oh, my God, isn’t this Song Hao? He’s like a fool, and he doesn’t pretend to be forced at school at all. At that time, I felt that no one was perfect. "

　

Pan Xiaoshuang saw the rebellious appearance of Song Hao, a secret crush and a good student. Fifteen years later, she stepped forward and removed Song Hao’s "disguise". She loves this man because she sees his goodness and his weakness.

At the end of the movie, Song Hao committed suicide, and Pan Xiaoshuang put on the red dress of their first date. She took the child with her and smiled at the last scene, feeling no resentment and injustice from her. Song Jia said: "Xiao Shuang understands him completely and understands him completely. I think she even has a little pride in choosing this way for my own man."

　

Song Jia’s interpretation of Pan Xiaoshuang is warm, courageous, smart and unrestrained. In the story space full of crime and punishment, she seems to have broken a vast and free world and blossomed.

　

Part 02

best actress

Song Jia’s drama began fifteen years ago. The "femme fatale" in the black suspense film and the "third party" in the marriage melodrama are all incarnations of men’s desire under the gaze, which is dangerous and charming.

　

Appearing in the first mirror, there are a variety of gas fields and postures. The pickup truck is coming, and Song Jia is sitting on the red sofa in the back compartment, alone, with long legs up, a cigarette in his mouth, and lazy to spit out smoke. With all her belongings, she wants to drive the nail salon to the downstairs of the derailed lover’s residence.

　

The charm of talent is graceful, but no matter how beautiful the body is put on the screen, it may become the same. However, Song Jia is spiritual, and she enriches the role of Liang Xiaoxia with her freewheeling and careless temperament.

　

Hu Jun ruthlessly took out the breakup fee, and Song Jia sat by the dock, his legs open, eating kebabs, and wiping his mouth from time to time. The wind blew his hair, and his imposing appearance faded away. She doesn’t look at Hu Jun, but turns to the distance. The more she doesn’t care, the more she shows her fragility. Song Jia used a posture of pretending to be calm, and suddenly deduced the sadness that this woman suffered.

You think she is a poisonous Scorpio, but she will sting herself. You think she is a proud rose, but she will pull out all the thorns and turn strong into weak. Curiosity kills the cat’s Liang Xiaoxia is the starting point of Song Jia’s screen, and many of her later plays are also extensions of this kind of female roles in different aspects.

　

"There is an emotional scene between Song Jia and me. I want to shoot it temporarily. Song Jia said that the elder brother of the army is with you. If the other party has concerns about shooting this kind of drama, I will immediately feel that Song Jia has no concerns at all, and one is directly passed. Her interpretation of the role is in place. " Partner Hu Jun revealed that after filming "curiosity kills the cat", he immediately told his agent that he must sign her. "This actor is amazing!"

From the appearance of curiosity kills the cat, many viewers were only impressed by Song Jia as "sexy". Song Jia refused to accept it. She said, "I thought sexy was a swearing word at that time. Why didn’t people care about my acting skills? I was an actress, but I wanted to discuss what I was wearing, so I was very stubborn and willful. Then I would wear a big cotton-padded jacket to play" Crossing the East "and I would play" Cliff ".

　

"Braving the Guandong" set off a nationwide viewing craze. Song Jia played the role of Xianer, whose love was bumpy and bitter, and her image won the audience’s sympathy. With this role, Song Jia entered thousands of households.

　

Having lost her sexy and gorgeous beauty, she played the immature underground worker Gu Qiuyan in the TV series Cliff, and played a fake couple with Zhang Jiayi. They achieved each other in performance, and Song Jia won the Magnolia Award for Best TV Actress in the 18th Shanghai TV Festival.

　

The competition for this year’s awards is fierce. Song Jia faces the opponents of Sun Li in Empresses in the Palace, Liu Shishi in treading on thin ice, and Xi Meijuan and Jiang Wenli, who are senior strength groups.

After winning "Seeing the Queen", she defeated Zhang Ziyi and Yan Bingyan, two popular winners, with the biographical film Xiao Hong, and won the Best Actress Award in the 29th Chinese Film Golden Rooster Award.

　

The jury’s award speech praised her: "Through delicate facial expressions and rich body language, Xiao Hong, a female writer in the Republic of China, was successfully interpreted for her stubbornness and persistence all her life, and her character of pursuing love, longing for a better life, paying attention to reality and daring to innovate in literature was displayed with ease, showing her strong ability to create roles."

　

Song Jia and Xiao Hong are both from the Northeast. Xiao Hong died at the age of 31, and Song Jia also played Xiao Hong at the age of 31. Somehow, there is fate.Many roles played by Song Jia are "prisoners" in love, Xiao Hong.alsolike that. andofTang WeiIn contrast, Song Jia performed Xiao Hong’s gallantry as a girl in Northeast China, and also interpreted an elegant aesthetic feeling for Xiao Hong.

　

Part 03

Song Jia

In the variety show "Miss Sister’s Flower Shop", Xiao S asked Song Jia: Have you ever been scolded by the director? Song Jia said: Never. "When the director denies you one way, you have to give him two, three, four, five and six schemes. This is called a professional actor."

There is nothing wrong with Song Jia’s acting. Unlike Maggie Cheung and Zhang Ziyi, she is not good at "micro-performance" or shaking off the skills of the Methodist school everywhere. She is a feeling actress. She is in the right position with the role and immersed in it, which makes her brighter.

　

In the main event near the end of Cliff, in order to prevent eavesdropping by the Secret Service, Zhang Jiayi and Song Jia talked quietly face to face in the room, and Zhang Jiayi explained to him the affairs of the spy’s identity exposure. The two men fought back and forth, and Song Jia cried sincerely, moving and changing levels.

In the station farewell play of Xiao Hong, Xiao Jun, played by Huang Jue, rushed to see her off with two pears. Song Jia, whose cheeks were red, witnessed her lover’s embarrassment and burst into tears.A good actor’s eyes can talk, and his tears can also talk, which can really hit people’s hearts.

　

When she won the Golden Rooster Award for Best Actress, Song Jia’s speech was neither official nor serious. She said, "Why did such a big pie hit me on the head? Maybe you think it’s wrong to throw it at me. Anyway, I took it. I’m welcome, thanks! "

Song Jia’s public image has always been generous, straightforward, and not beating around the bush. This personality can be seen in Pan Xiaoshuang, who is not coy and takes the initiative to pursue love in Calm, and in Lu Xiaoran, a heroic female pilot in Escort.

Song Jia’s skill is that he can always be in a man’s play without being overwhelmed. Before "Calm Down", "Master" and "A Cloud Made of a Rain in the Wind" were particularly prominent.She wears cheongsam and plays a beautiful teacher in Master.motherZhaoHui, play master.ChenzhiLiao FanWhen she proposed to her, she replied coldly: "This is not my best life. My best life is to be seen by a Brazilian who came to eat and marry in South America to grow cocoa."

She also said: "Flowers and plants, some people will die if they look at them, and no one will die if they look at them. Men are not important to women, and women live their own lives." These two lines, she said confident, proud, high above.

The role of Zhao Guohui is the same as that of Liang Xiaoxia in curiosity kills the cat. In the end, they all want to expose all the vulnerable faces of women in love. Originally, it was just a marriage relationship of interest exchange. In the end, she lost to love, caught up and embarked on the road of finding a husband.

Xu Haofeng, director of Master, said: "Song Jia belongs to nature. He thinks with his skin. His way of thinking is completely physiological, and his performance is in one step.""A Cloud Made of a Rain in the Wind" is even more obvious. The role of Hui Lin is deep, complex and extremely emotional. From body to language, all the perceptual abilities of Song Jia’s performance are mobilized.

She will cross different ages, play the romantic school girl, play the victim of domestic violence, play the lover of the track, play the killer who killed Lian Ayun by mistake, play the restaurant owner who has both ends meet, play the sexy temptation when facing the police officer, and be crazy enough to hurt herself when she has a mental illness … …

　

Movies are fragmented editing methods. In just a few shots or a scene, we can see that she accurately interprets Hui Lin’s life situation and mental state at that time, and all of them are dramas.

Song Jia is a good actor. Good actors are not afraid of aging. The older they get, the fuller their stories will be. She once said: "I don’t care about the image of the goddess that everyone said. If you play a good show, you are the goddess."

　

In "Please Refrigerator", Song Jia shows her refrigerator, which is empty. She explains that she is away from home all the year round, making at most 12 plays a year, and she almost lives on the set.

Acting is hard-working, but good actors have to take more good shows. At this stage, Song Jia still has some shortcomings. She still lacks the opportunity to perform more "big women" on the big screen and perform works with more independent female power.It was calm, and it was before the storm.peacefulSong Jia’s drama is yet to come.

Source: Associated Press

　　Overseas Network October 18th On the 17th, local time, there was good news at the EU summit: Britain and the EU reached a "Brexit" agreement. Judging from the pictures taken on the spot, many EU leaders came to British Prime Minister Johnson to "congratulate" after the meeting. The British "Daily Telegraph" published an article saying that those EU leaders and officials who once accused Johnson lined up to "touch" him that night, which was really a scene of "letting bygones be bygones, harmony and friendship"!

Source: Getty

　　British media said that for several weeks, EU officials have been laughing at Johnson and belittling him, saying that he is an "absurd clown" who pursues the impossible. However, at the EU summit on the 17th, their attitude changed dramatically, and they swarmed around Johnson.

Source: Getty

　　Michelle Banier, chief negotiator of EU’s Brexit, French President Macron and German Chancellor Angela Merkel all went to Johnson to express their congratulations after the meeting. Even Luxemburg Prime Minister xavier bettel, who made fun of Johnson’s absence from the press conference in public last month, was no exception.

Luxembourg Prime Minister ridiculed Johnson for not attending (left) and the two were at the EU summit (Source: Daily Mail)

　　British media said that Johnson was at the center of this celebration and was intoxicated with his greatest victory moment. Don’t ask him how he did it, he just did it. Amid all the flattery, Boris grinned. This time, he really showed his statesmanship.

　　British Prime Minister Johnson announced on the social platform on the 17th: "We have got a great new agreement, and the British Parliament should pass it on Saturday." At the same time, he said that this new agreement will help "take back control."

　　However, if you want to really leave the European Union, you have to vote in the British Parliament. The British House of Commons will vote on the Brexit agreement on the 19th "Super Saturday", and whether the agreement can be passed in the European Parliament and the British Parliament is still in suspense. (Zhang Qi)

Domestic cars have always been concerned, and today is one of them. As for the outstanding performance of the car, please read it together.

Look at the appearance of the seal first. The front of the seal looks very avant-garde and simple. Coupled with headlights, the overall look is spiritual. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the size of the car body is 4800MM*1875MM*1460MM, and the car adopts steady lines, which gives people a very atmospheric feeling. With large-sized thick-walled tires, the overall visual effect is very round. In the rear part, the rear of the car echoes the front face from a distance, and the taillights look very elegant, and the overall shape is still very attractive.

When I came into the car, the interior looked very calm and made people feel very young and fashionable. The car’s steering wheel is very individual in shape, equipped with functions such as manual steering wheel up and down+front and rear adjustment, steering wheel heating, etc., and everything is very simple. Take a look at the central control, with the 15.6-inch touch-sensitive LCD central control screen, which makes the interior style impressive and looks fashionable and sporty. Let Xiaobian introduce the dashboard and seats. The dashboard design is remarkable and looks angular. The car uses a leather/suede mix seat, which is wide and thick, with exquisite materials and comfortable ride.

The seal is equipped with a motor with a total power of 390KW and a total torque of 690N.m The acceleration is good, the cruising range is equally excellent, and the power performance is good.

The space performance of the seal trunk is ok. If there are big items during the trip, you can put down the back seat to expand the space. At the same time, the car is equipped with fatigue warning, anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), brake force distribution (EBD) main driver airbag, co-pilot airbag, knee airbag, side airbag curtain, front side airbag and other safety configurations.

The moderate size of the car is a very suitable choice for many families, and the internal space is enough for daily use in families. I believe this car will definitely give you and your family a good experience.

　 　 　 CCTV News:The Fourth Plenary Session of the 19th CPC Central Committee put forward the overall goal of "three steps" to uphold and improve the Socialism with Chinese characteristics system and promote the modernization of the national governance system and governance capacity.

　 　 　 The plenary session proposed that by the centenary of the founding of the Party, remarkable achievements should be made in making all aspects of the system more mature and stereotyped. By 2035, all aspects of the system will be more perfect and the national governance system and governance capacity will be basically modernized; By the centenary of the founding of New China, the national governance system and governance capacity will be fully modernized.

　 　 　 What is the practical significance of this strategic arrangement? Experts expressed their views in the column "On Tao".

　 　 　 Overall goal of "three steps"

　 　 　 Xin Ming: The Socialism with Chinese characteristics system is a good one. This system is not perfect. It still needs to be constantly developed and improved. However, the development and improvement of any system cannot be taken for granted. The development and improvement of the system must be based on practical development and keep in general harmony with the state of social development.

　 　 　 Therefore, as you can see, the three-step overall goal of system improvement put forward by the Fourth Plenary Session of the 19th CPC Central Committee coincides with the strategic three-step goal in the report of the 19th CPC National Congress. What is the institutional manifestation of building a well-off society in an all-round way by 2020? We talk about making the system more mature and shaped. By 2035, we will basically achieve modernization. What will the system achieve? We call the system more perfect. By 2050, we will build a socialist modern power in an all-round way, with comprehensive national strength and international influence in a leading position.

　 　 　 Therefore, the Fourth Plenary Session of the 19th Central Committee has taken a three-step approach to the overall goal of system construction. The three stages are more mature, more fixed, more perfect and more consolidated, and their advantages are fully reflected, which just corresponds to the three stages of social development, which also reflects the long-term strategic layout of the Communist Party of China (CPC) people for China’s social development.

　 　 　 Long Yongtu: What is the best legal system that foreigners always say? Transparent, consistent, and accessible. Now the goal of the three-step walk is completely transparent and completely accessible. It is clear which year to achieve what goal, and it is not casually said.

　 　 　 This Fourth Plenary Session comprehensively summed up China’s political system, basic economic system, and more than a dozen systems, which is a very important oath for people all over the world. It is of great significance to know what direction the Socialism with Chinese characteristics system will go under the leadership of the Communist Party of China, and to have such an encounter and transparency, not only for China people, but also for the whole world.

　 　 　 Therefore, I think that such a three-step institutional arrangement, including the three-step economic development strategy, is completely compatible, which fully shows the theory that the superstructure is determined according to the Marxist economic foundation, and the superstructure in turn promotes economic development. Therefore, our party is more confident in our system, which is a great reassurance for the whole party at the Fourth Plenary Session.

　 　 　 Facing the future development

　 　 　 Xin Ming: It should be said that the Communist Party of China (CPC)’s system design and arrangement focus on the concrete reality and practical basis of China’s economic and social development, and always focus on the future goals. What is the goal of social struggle in China? In the next 100 years, a well-off society will be built in an all-round way by 2020, and a socialist modern power will be built in an all-round way by 2050. The Fourth Plenary Session of the 19th CPC Central Committee made this series of institutional arrangements, and what problems should be solved? We should better ensure and promote the realization of these two goals as scheduled by striving to modernize the national governance system and governance capacity.

　 　 　 I believe that with the Communist Party of China (CPC)’s more confident and skillful governance, the moment when China society moves towards the great rejuvenation of the Chinese nation will get closer and closer to us.

Guide: the status quo of chopsticks brothers! One is down and out, and the other is worth hundreds of millions to get a beauty shot to protect his face.

The general trend of the world, if it is long, it will be divided, and if it is long, it will be combined. The same is true of the entertainment circle, where there is a banquet that never ends, especially the entertainment circle that is so utilitarian. Throughout the development of the entertainment industry in recent decades, there are only a handful of groups that can last for more than ten years without parting ways from the beginning.

Yu Quan should be regarded as one of the earliest male groups in mainland cities. From 1998 to now, it has experienced more than 20 years of ups and downs. Although it has not been officially announced to be dissolved, it has also existed in name only because of Yu Fan’s crooked incident. The mainland chopsticks brothers who are similar to Yu Quan are now facing almost the same situation.

"old boys"

Now the audience can only see Shawn’s active figure on the screen, while old boys Wang Terry, who is ten years older than him, has disappeared. How many people still remember the original "old boys"?

In 2010, a 42-minute movie became an explosion, and almost everyone who watched it was moved by the two middle-aged men who derailed from the times in the movie. This film earned enough tears for the audience, as well as fame and money for them.

With this movie, the song of the same name "old boys" became popular. In that era of divine comedy, "old boys" occupied almost all the streets and lanes in China. As long as you walk in the bustling market, you can hear the sighs of life sung by these two middle-aged men with magnetic voices.

Chopsticks brothers became popular and became the most popular mainland male group in the same year. In pursuit of victory, Wang Terry and Shawn did not concentrate on movies, but devoted themselves to song creation. Then a series of explosive tracks were produced, including "Father" and "Little Apple".

"little apple"

The song "Little Apple" has created countless records and represents the peak of the chopsticks brothers. This song is so popular, from the 80-year-old man to the newborn child, almost every household is playing it at the same time. If there are statistics, then the number of hits of this song should break through the sky.

From prosperity to decline, from old boys to little apple, the history of chopsticks brothers in the past ten years is all in it. Chopsticks brothers spent nearly ten years turning into a first-line male group in the mainland, completing the transformation, but also losing all inspiration. Since "Little Apple", the Chopsticks Brothers have never been able to make a response.

Shawn; Yang Xiao

Because the chopsticks brothers are all late bloomers, the reality is particularly cruel. Shawn, 40, turned to be an actor, was discovered by Chen Sicheng and turned red again; After appearing in several films, the box office results were good. Xiao Yang once admitted that he was not cut out to be an actor, but he never imagined that acting became the direction of his life after middle age. At present, Shawn has become a well-paid first-line actor in the mainland, and his worth has reached hundreds of millions. It can be said that he is a late bloomer and a late bloomer, and ginseng wins.

It is difficult to be a middle-aged man, and it is even more difficult to be a middle-aged famous old man. Recently, Shawn was photographed by the media and appeared in a beauty salon, specially to get a beauty needle. Although Shawn is not a star of the standard handsome boy type, he is also an idol and a powerful actor after all, and it is also appropriate to be beautiful for himself, so this time, the beauty injection was also described as "dedication" by fans.

Wang Terry; Wang Taili

Compared with his old partner Shawn, Wang Terry, 50, is obviously not so happy. He hasn’t appeared in public for several years, and his life has been depressed several times. He can’t create any works like before, and even if he changes to acting, no one will use him. And Wang Terry’s personality is so arrogant that he won’t learn from Shawn to act.

Seeing such a red combination, the gap is so big now, which makes people sigh. Life is impermanent, how can there be so many right and wrong? The most sad thing in people’s life is always themselves.

Editor in charge:

　　Strolling through the streets of Fujian, you can always see banyan trees that are evergreen all the year round, with long thin whiskers and a crown as big as a cover.

　　Many years ago, the supreme leader, then secretary of the Fuzhou Municipal Party Committee, wrote a postscript for a monograph on banyan: "Banyan is the city tree of Fuzhou, which has been closely linked with the development history of Fuzhou for thousands of years. It is flourishing, vigorous and tall, shading future generations and benefiting one side. "

　　△ In Fuzhou, you can often see roads that diverge and bypass to protect ancient banyan.

　　"The lifeblood of man lies in the field, the lifeblood of field lies in water, the lifeblood of water lies in mountains, the lifeblood of mountains lies in soil, and the lifeblood of soil lies in trees."

　　People are closely related to trees and nature.

　　The harmonious coexistence between man and nature is one of the important characteristics of Chinese modernization. Looking at the picture of Chinese modernization, we can look at it from the "tree".

　　By the Yongding River, the spring is getting stronger. The Pinus bungeana planted by the General Secretary of the Supreme Leader more than ten years ago is lush and graceful.

　　"Everyone plants a few trees and a few pieces every year. Over time, the green land of the motherland will continue to increase, the landscape of mountains and rivers will continue to be beautiful, and the quality of people’s lives will continue to improve."

　　Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has participated in voluntary tree planting in the capital for 10 consecutive years. "Planting trees and planting trees is not only a green sapling, but also a bright future for the motherland."

　　△ On March 30, 2022, General Secretary of the Supreme Leader came to Huangcun Town, Daxing District, Beijing to participate in voluntary tree planting activities in the capital.

　　Chinese modernization, in which man and nature coexist harmoniously, is a cause that people participate in, build and enjoy together.

　　Nowadays, China people have written with their hands the answers that the world’s forest resources have increased the most and the artificial afforestation area is the largest: the forest coverage rate has increased from 12% in the early 1980s to 23.04% now, and the green coverage rate of urban built-up areas has increased from 10.1% to 41.11%.

　　People feel more truly that the sky is bluer and the water is clearer. In 2022, the proportion of excellent days in cities at prefecture level and above will be 86.5%. The discharge of major water pollutants in China continues to decline, and the proportion of surface water with excellent water quality is 87.9%.

　　△ Scenery of Quchi Township in Wushan Section of the Yangtze River (photo of drone)

　　The harmonious coexistence of man and nature also focuses on the integrated protection and systematic management of mountains, rivers, fields, lakes, grass and sand. At the 15th Conference of the Parties to the Convention on Biological Diversity at the end of last year, "China Landscape Project" was selected as one of the first ten flagship projects of world ecological restoration in the United Nations.

　　“‘ China Landscape Engineering ’ Treat all ecosystems as ‘ Community of life ’ Through unremitting efforts, millions of hectares of land in China have been restored. " Behind the short and powerful award speech is a broad and profound change.

　　△ Sanjiangyuan National Park

　　Recently, many departments jointly issued the "National Park Spatial Layout Plan", and selected 49 national park candidate areas (including 5 officially established national parks), proposing that China will basically build the world’s largest national park system by 2035.

　　Saihanba, a "green pearl" located in the north of Hebei Province, was a vast wasteland where birds did not live and yellow sand covered the sky half a century ago. Three generations of Saihanba Forest Farm people insisted on planting trees for many years and watered millions of acres of artificial forests with sweat.

　　△ Saihanba Mechanical Forest Farm has a forest area of 1.151 million mu and a forest coverage rate of 82%.

　　On February 25th, 2021, Hebei Saihanba Machinery Forest Farm was awarded as one of the "National Models of Poverty Alleviation" at the National Summary and Commendation Conference. Some people are curious, how can a state-owned forest farm become a model for poverty alleviation?

　　Answer: Eat "green" by "green".

　　△ On August 23rd, 2021, General Secretary of Supreme Leader visited Moon Mountain in Saihanba Mechanical Forest Farm.

　　"We should inherit the spirit of Saihanba, deeply understand and implement the concept of ecological civilization, make persistent efforts and start a second business".

　　In August, 2021, when General Secretary of the Supreme Leader visited Saihanba Machinery Forest Farm, he pointed out that we should jointly build our country, develop the green economy and build the ecological civilization!

　　Ecology and development, many people regard it as a "two-choice" multiple-choice question. General Secretary of the Supreme Leader uses another way of thinking to solve the problem — — Green water and green hills are reservoirs, grain depots, Qian Ku and carbon depots.

　　In recent years, Saihanba Mechanical Forest Farm has actively developed ecological industries such as green seedlings relying on millions of mu of forest resources, and its economic income has increased from less than 100,000 yuan at the beginning of the construction to 160 million yuan. The people around the forest farm rely on the good ecological environment to develop rural tourism, farmhouse music, local products processing and other industries, with an annual social income of more than 600 million yuan.

　　Recently, the forest farm has a new forest management plan. The plan clearly proposes to increase the transformation of ecological values and focus on promoting green development.

　　In the second venture, Saihanba mechanical forest farm absorbed the surrounding people to participate in forest management, forest protection and fire prevention through labor and other forms, further releasing the function of forestry ecology to enrich the people. At the same time, we will carry out experimental research on planting Morchella, Rhodiola and Trollius chinensis under the forest to help the people increase their income and get rich and revitalize the countryside.

　　△ Saihanba technicians are "modeling" pine trees. Generally, the market price of pine trees is not higher than that of 30 yuan, but after clever modeling, the price of pine trees can be increased by more than 30 times, and the price can even reach 10,000 yuan after three to five years of cultivation.

　　Every summer and autumn, mushrooms, Bupleurum chinense and shallots … … The dense forest is full of delicacies. "Just picking mountain onions can sell for more than 2,000 yuan a day." The villagers in Saihanba are full of confidence in this year’s income.

　　The towering Qinling Mountains are luxuriant with vegetation.

　　As the geographical dividing line between the north and the south of China, Qinling Mountain occupies the geographical "C" position in China, and the good ecological environment has created a variety of "biological gene banks" with east-west inheritance, north-south transition and flora alternation.

　　On April 20, 2020, General Secretary of the Supreme Leader visited the ecological protection of Qinling Mountains in Niubeiliang National Nature Reserve, Shaanxi Province.

　　In front of a big tree, the general secretary stopped to touch and observe. The photo frames this moment — —

　　"The Qinling Mountains, which is harmonious with the north and the south, is the central water tower of our country, the ancestral vein of the Chinese nation and an important symbol of Chinese culture. Protecting the ecological environment of Qinling Mountain is very important to ensure the Chinese nation’s long-lasting prosperity and realize ‘ Two hundred years ’ It is of great and far-reaching significance to strive for goals and achieve sustainable development. "

　　The mountains of Qinling Mountains are rich in animal and plant resources. In recent years, Shaanxi Province has placed the protection and restoration of the ecological environment in Qinling Mountains in an important position. The ecological environment of the "biological gene bank" in Qinling Mountains has continued to improve, new species have been discovered one after another, and the "circle of friends" of animals and plants has been expanding — — The wild buckwheat leaf lily, the Tibetan cypripedium population in full bloom, and the new snake species &hellip were discovered for the first time. …

　　△ Wild Buckwheat Leaf Lily

　　The wild population of giant pandas in Qinling Mountains (Shaanxi section) increased from 109 in 1980s to 345 in the fourth national panda survey. The population of golden monkey has reached more than 5,900, and the population of takin has exceeded 5,000. Rare and endangered wild plants such as Taxus chinensis, Davidia involucrata, Leymus chinensis, Agropyron huashanensis and Sequoia Taibai have been effectively protected.

　　Through the continuous implementation of natural forest protection, nature reserve construction, returning farmland to forests and grasslands and other ecological protection and restoration projects, 116 protected areas with a total area of 9,200 square kilometers have been built within the Qinling Mountains, effectively protecting more than 75% of natural ecosystem types and more than 70% of wild animal and plant population types in the province.

　　△ Zhejiang Anji

　　Green is becoming the bright background color of beautiful China.

　　The modern story of harmonious coexistence between man and nature is being vividly interpreted in China.

Originality makes business more valuable.

Yang Yinfen, the new chairman and general manager of Liangpin Store, shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office. At the same time, good shops announced a large-scale price reduction, but related products were mainly concentrated in online stores.

Author | Lei Yanpeng

Editor | Chen Fang

Operation | Liu Shan

The new coach slashed the price.

"At the moment, what is in front of us is not only the problem of living hard, but the problem of living or not. The good shop has 11,000 employees, 11,000 families behind it, and thousands of enterprises and families in the supply chain. "

This is the description of the company’s current situation by the new helm of A-share snack king Liangpin shop. Recently, Yang Yinfen, the new chairman and general manager of Liangpin Store, issued an open letter to all employees, officially opening the first round of reform after taking office. Like his predecessor, Yang Hongchun, Yang Yinfen is a member of the founding team of Liangpin Store, and they are the actual controllers of the company. They are also old colleagues in Kelon Electric Appliances.

In addition to the open letter, another fire after Yang Yinfen took office burned to the price.

Good shops told the "market circle" that "this is the largest price reduction of the company in 17 years, with an average price reduction of 22% for 300 products", mainly focusing on snacks with cost optimization without affecting quality and high repurchase rate, and the overall principle is "price reduction without degrading quality".

"Macadamia nuts, pine nuts, pistachios, cashews and other nuts, meat snacks such as pork jerky, duck neck and roasted sausage, and explosions with high repurchase rate such as spicy strips, dried beans, bread cakes and melon seeds are now the main force to reduce prices." The good shop said.

In the open letter, Yang Yinfen mentioned that this reform is mainly based on "three views":

Looking at the industry, online consumption flow shifts, competition intensifies, various offline snack patterns bloom in an all-round way, and a series of new species appear.

Looking at users, consumption has entered a rational era, consumers’ money bags have become tighter, and the consumption levels of different groups of people have become more differentiated and distinct. How to meet the needs of different users is also a test before them. In addition, the reality that consumers think that good shops are expensive also shows that the price of their products must be more close to the people.

Look at yourself, with the company’s development for 17 years, the organization is bloated and overstaffed, and bureaucracy and departmentalism have emerged. Externally, the development is sluggish, and the scale and profitability are declining.

This open letter shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office.

In his open letter, Yang Yinfen repeatedly stressed that the core purpose of the transformation of good shops is only one: to return to the image of good shops next door and move towards the route of good quality and close price. "No change, we really may lose our qualification at the poker table."

Good shops have previously positioned themselves as "high-end snacks", so this time, the price reduction has a great contrast to the market. Some consumers said: "Consumers are becoming more and more rational, and the brands that cut prices are sober."

After the price reduction was announced, the share price of the good shop also responded.

▲ (the stock price chart since the listing of the good shop. Source/Straight Flush)

During the three trading days from December 1st to December 5th, the share price of Liangpin Store rose continuously, and the daily limit of the first two trading days continued. This is really rare for a good shop. In the previous nine months, its share price has been "halved".

However, this price adjustment will not have much impact on the short-term performance of good shops.

Good shops told the "city circle" that the products with adjusted prices were mainly sold in offline stores, with the adjustment range of 10%-47%. In the first half of 2023, the operating income of these products in offline stores accounted for 13.5% of the total operating income.

In the first half of 2023, the revenue of good shops was less than 4 billion yuan. In other words, the revenue of this part of price adjustment products in the first half of the year was less than 540 million yuan.

This also answered some consumers’ doubts: "It is said that the price has been reduced, but why is it not obvious?"

For example, the good shop said that the large-opening macadamia nuts (400g) on sale dropped to 29.9 yuan/can; The pork jerky with the first order rate is the key product of this price adjustment, and the price of classic pork jerky is 65 yuan/kg; The price reduction of some products is achieved through membership price.

However, after the price reduction of some products in offline stores, the price advantage is not obvious compared with the e-commerce platform with long-term promotion activities. On December 7, in Tmall Supermarket, the discounted price of the large-opening macadamia fruit (400g) in the good shop was 27.9 yuan/can; In the flagship store of Liangpin Store in Pinduoduo, the large-opening Hawaiian fruit is 29.8 yuan/can after 10 billion subsidies, and it is 500g g.

Development encounters bottlenecks.

Three squirrels, good shops and herbs were once the three giants of online celebrity in the leisure snack industry.

Among them, the establishment of good shops was the earliest. Baicaowei was founded in 2007, Three Squirrels in 2012, and Liangpin Store opened its first store in Wuhan in August 2006.

In August 2016, Baicaowei was bought by you for 960 million yuan, and it was listed by taking shortcuts. After many times of listing, three squirrels finally landed in the capital market in July 2019; In February 2020, the good shop realized its dream of listing, calling itself "the first share of high-end snacks".

To talk about the first share, in fact, the share that came to Iraq in October 2016 is the "first share of snacks" in China. However, in recent years, online celebrity has been completely overtaken by the younger generation, and compared with the Big Three, its light has long been dim.

On the eve of the listing of the good shop, Baicaowei "remarried" Pepsi for $705 million, and the story of Baicaowei was lost in A shares. However, the three squirrels and the good shop have been chasing each other.

In 2022, Liangpin Shop finally overtook three squirrels (with a revenue of 7.293 billion yuan) with a revenue scale of 9.44 billion yuan, and became the leader of the snack industry.

▲ (data source /Wind)

There is a very important premise that a good shop can surpass three squirrels-three squirrels have had a bad life in recent years. As early as 2019, the revenue of the three squirrels exceeded 10 billion. However, with the dissipation of the first wave of e-commerce dividends, the development of the three squirrels encountered bottlenecks. From 2019 to 2022, the revenue continued to decline.

From 2019 to 2022, although the revenue of good shops continued to grow, it was actually not much better than three squirrels-in 2022, the revenue only increased by 1.24%. Moreover, the problems of good shops have begun to be exposed.

In the first three quarters of 2023, good shops realized operating income of 5.999 billion yuan, down 14.33% year-on-year; The net profit of returning to the mother was 191 million yuan, a year-on-year decrease of 33.43%. Among them, the revenue in the third quarter was 2.013 billion yuan, down 4.53% year-on-year; The net profit of returning to the mother was 1,998,400 yuan, a year-on-year decrease of 97.88%.

So far, the revenue of good shops has declined for five consecutive quarters, while in the past five quarters, the net profit has declined for three quarters. In 2022, the net profit of good shops was 334 million yuan, less than that in 2019.

The current situation of good shops-it’s difficult.

Yang Yinfen wrote in an open letter: "I said in August this year that the 17-year-old good product is facing the most difficult challenge since it started its business. At the moment, this challenge is still intensifying. In order to stand out from the encirclement, good products must fade away and be reborn like a soaring eagle. "

From the perspective of sales model, good shops are mainly divided into online and offline channels. Among them, online sales are mainly through e-commerce, while offline sales are mainly divided into direct retail business and franchise business.

In 2021, the revenue of its e-commerce business accounted for more than 53%. However, from 2022 to the first three quarters of 2023, the revenue of e-commerce business continued to decline, accounting for less than 45% in the first three quarters of 2023.

For the decline in the third quarter performance, Liangpin Store explained that the overall sales scale of the company fluctuated due to factors such as the stratification of consumer demand and the differentiation of online platforms and users. At the same time, the company’s profits fluctuated in the third quarter due to the increase in labor and rental expenses and the fluctuation of gross profit margin due to the newly opened direct stores.

Leisure and snack industry has low entry threshold, low industry concentration and serious homogenization. In addition, many snack giants mainly use OEM mode, which leads to the low profit rate of the industry.

In the first three quarters of 2023, the gross profit margin of good shops was 28.54%, but the net profit rate of sales was only 3.18%. The net profit rate of good shops has shown a downward trend in recent years, from 4.53% in 2019 to 3.54% in 2022.

Snacks are not easy to sell, and the revenue is declining. At the same time, online traffic is shifting and the cost is getting higher. The new offline model is rising, and new stores are opened, and the cost investment is getting longer. The profit margin, which is not high, can’t stand much tossing.

Under the pressure of performance, while optimizing the cost, it seems to be a "forced" action to make the product price "more close to the people".

A new round of "fighting" begins.

Consumption has entered a rational era, and the province and the flower are the mainstream consumption views of generation Z. Various research reports are proving that the consumption of young people is returning to "rational pragmatism".

At this time, good shops labeled as "high-end snacks" have become somewhat out of date.

At the beginning of 2019, Liangpin Store held a high-end snack strategy conference. At that time, it also spent a lot of money to invite celebrity endorsements. While shouting "high-end snacks", the good shop also said that it would "abandon the price war".

Yang Hongchun, then the chairman of Liangpin Store, said: "The reason why we launched the high-end strategy is actually to avoid the homogenization competition. We want to take their different development paths. Among all the pursuits, there are price-oriented, quality-oriented and brand-oriented. We choose the demand to enter the high-end quality."

Behind the high-end transformation of good shops is the consumption upgrade that people are talking about at that time, and the leisure and snack industry is also in a growth period.

The snack industry in China started from a bag of melon seeds, to the rise of large and small brands, and then to online celebrity brands to compete for traffic. At that time, it was hoped that high-end products would jump out of the price war of homogenization from the positioning, but now the industry is fully competitive and the environment has changed.

On November 28th, Liangpin Store announced that Yang Yinfen was elected as the chairman, and at the same time, he was re-appointed as the general manager of Liangpin Store. Yang Yinfen used to be the director and general manager of Liangpin Store. In September 2022, he resigned as the general manager when he became the vice chairman.

With this "coaching change", Yang Hongchun, one year older than Yang Yinfen and born in 1973, stepped down as chairman and general manager.

Yang Hongchun and Yang Yinfen are both members of the founding team of Liangpin Shop. Since its listing in 2020, the actual controllers of Liangpin Store have been Yang Hongchun, Yang Yinfen, Zhang Guoqiang and Pan Jihong.

▲ (Property right and control relationship diagram between the good shop and the actual controller. Source /2022 Annual Report)

After the change of the helm, the strategy is also changing.

Yang Yinfen said that the good shop will launch a new round of reform around the theme of "strengthening business innovation and improving operating efficiency in an all-round way", with the aim of making product prices more close to the people on the basis of adhering to "good products". The so-called "price reduction does not reduce quality". "This is also a major change in the company’s operations."

This is somewhat similar to the current strategy of the old rival three squirrels. Three squirrels put forward the strategy of "high-end cost performance" at the end of 2022. Three squirrel related people told the "city boundary" that the "high-end cost performance" strategy began to work together in March 2023, and at the same time, some products began to reduce prices one after another.

In other words, the three squirrels have already started to reduce their prices.

The three squirrels have encountered a series of problems in the past few years, especially in 2022, and their performance has fallen sharply. In the words of Zhang Liaoyuan, chairman and general manager of Three Squirrels, "last year was a heavy blow". In an interview with Red Star News, Zhang Liaoyuan concluded that the core reason for being hit hard was that in the process of e-commerce evolution, the three squirrels did not completely keep up. The three squirrels were firmly rooted in the era of shelf e-commerce, but they did not quickly enter the emerging e-commerce.

As an online brand, the three squirrels rely on third-party e-commerce online, and opening stores offline is not smooth.

By the end of 2020, the three squirrels had 171 food shops and 872 alliance shops. By the end of the first half of 2023, there will be only one catering store and 316 alliance stores. In 2022 alone, 118 restaurants and 431 alliance stores were closed. Behind this, it is rebuilding the offline store-the transformation system to the community snack shop.

The three squirrel community snack shops mainly sell their own brands. Different from the original stores, they focus on "cost performance" and are mainly opened in cities below the second tier. People related to the three squirrels told the "city boundary" that since June, there have been more than 150 community snack shops in Anhui, Jiangsu and Zhejiang, and they will expand to the whole country in the future.

Low price or cost performance has become the focus of the snack industry.

According to the Survey of Global Consumer Insights in 2023 released by PricewaterhouseCoopers, considering the impact of the current economic environment and the potential cost of living, one of the most significant changes in consumer behavior is to turn to more pragmatic and rational purchase decisions. Consumers pay more attention to the quality and value of products, and at the same time make full use of promotional activities to compare the prices of different sellers.

Doing raiders, comparing prices, and finding coupons have gradually become people’s habits before shopping.

More and more rational consumers are more and more sensitive to prices. In the snack industry, it is no exception.

In recent years, temporary food stores, snack discount stores and discount-style snack stores have risen rapidly, and the most remarkable feature of these stores is cost performance. Especially, the mass-selling snack shops represented by busy snacks, Zhao Yiming snacks, and snacks are famous, with the help of capital, have taken advantage of new opportunities and expanded vigorously, which has brought great impact to the snack industry.

In November, snacks and snacks in Zhao Yiming were busy merging. Prior to this, in October, Liangpin Store announced its withdrawal after investing in Zhao Yiming Food through a wholly-owned subsidiary for half a year. Recently, Liangpin Store said that it had sued Zhao Yiming Food because it deliberately concealed the company’s major events, namely the above merger, during the cooperation period between the two parties.

Right or wrong, there is no conclusion.

However, in 2022, the good shop also laid out a discount brand-snack stubborn home. In mid-November, the good shop said that the stubborn snacks focus on the Hubei market and plan to open 500 new stores this year.

The snack industry is turning to the battle of cost performance or price. Behind this, the competition is the cost advantage under quality.

By optimizing the supply chain, circulation, packaging, channels, etc., we can reduce costs and increase efficiency, and then reduce prices. This is the long-term solution for the three squirrels of the old online celebrity brand and the good shops, or for the newly rising Zhao Yiming and the famous snacks.

On the snack track, the past two years have been very lively, with expansion, overtaking, merger, store closing, opening, reduction, price reduction, transformation, change … and defense and counterattack. The industry has entered a new cycle, and the "fight" about prices has begun.

Zhang Liaoyuan said that the current snack food field is like the "Warring States Period".

In this battlefield, the crowds are competing and the smoke is filled, depending on who wants to sing and who will appear.

Originally produced in the city, please do not reprint it without authorization.

E-mail for communication suggestions: gaojian@boyamedia.com

Original title: "Good shop is in a hurry"

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