The "Several Policies and Measures on Promoting the Stable Growth of Foreign Trade" issued by the Ministry of Commerce recently proposed to promote the development of cross-border e-commerce. The status and importance of cross-border e-commerce does not stop there. At present, it has been included as a new clause in some newly signed and escalating bilateral free trade agreements.

In recent years, new foreign trade formats and new modes have emerged in China, especially cross-border e-commerce, which has become a "new engine" to stimulate foreign trade growth with its rapid development. Relying on strong supply capacity, faster customs clearance efficiency and more cost-effective customized services, cross-border e-commerce is promoting more China products to link to the global market. Cross-border packages smoothly shuttle between more countries and regions, bringing China closer to the world.

"New clause" of FTA

Data show that in the first three quarters of this year, the import and export of cross-border e-commerce in China increased by 11.5% year-on-year, accounting for nearly 6% of China’s foreign trade. As a new format and model in the field of foreign trade, the rapid development of cross-border e-commerce is a pragmatic achievement of China’s continuous expansion of high-level opening-up and promotion of bilateral and multilateral economic and trade cooperation.

On November 14th, China and Peru signed a protocol to upgrade the FTA, adding five chapters to the original FTA, including e-commerce. On August 22nd, the joint communique between China and the Belarusian government pointed out that the two sides will strengthen cooperation in the field of e-commerce and encourage Belarusian enterprises to enter the major e-commerce platforms in China … Recently, the newly signed bilateral free trade agreement or the upgraded free trade agreement has included cross-border e-commerce as a new clause, which has injected momentum into the development of cross-border e-commerce between China and its free trade partners.

"The inclusion of cross-border e-commerce as a new clause in the bilateral free trade agreement has released a new signal that China attaches great importance to the role of cross-border e-commerce in international trade and regards it as an important tool to promote trade liberalization and facilitation." Hong Yong, a think tank expert of China Digital and Real Integration 50 Forum, told the International Business Daily reporter.

"This is a very positive signal." Wang Chunming, executive director and general manager of Harbin Fuhuo International Supply Chain Co., Ltd., told the International Business Daily that the inclusion of cross-border e-commerce in the terms of the bilateral free trade agreement not only simplifies the trade process of enterprises, reduces the barriers to cross-border transactions of enterprises, but also deepens the cooperation between enterprises and other countries in e-commerce. "On the other hand, this move also shows that while promoting the high-quality development of foreign trade, China has taken the digital economy and cross-border e-commerce as a key link in its future development, which is bound to promote more enterprises to participate in the international market."

In Hong Yong’s view, this move also reflects China’s determination to play a more active role in global digital economic governance and trade rule-making. "China has always been committed to jointly formulating rules through international cooperation to promote the healthy and orderly development of cross-border e-commerce."

Cross-border e-commerce "acceleration"

"Our e-commerce sales have nearly tripled year-on-year, and the logistics speed has been shortened from more than 40 days to about 25 days now." Wang Chunming said that the company’s latest batch of orders were delivered from Belarus to Erenhot, and the goods were distributed to all parts of the country after unloading. "Five cars were delivered this morning, and four cars will be’ taken’ later."

There are many foreign trade enterprises like Wang Chunming that enjoy the dividend of cross-border e-commerce development. In Guangzhou and Baiyun Airport Comprehensive Bonded Zone, batches of small packages imported directly by cross-border e-commerce such as beauty and skin care products and clothing accessories were sorted and sent to all parts of the country. In Sichuan, in eight provincial-level cross-border e-commerce industrial parks, 400 cross-border e-commerce source factories operate efficiently, and batches of products with Bashu characteristics go overseas from here.

Since 2014, cross-border e-commerce has been written into the government work report for 11 consecutive years. From 1.06 trillion yuan in 2018 to 2.38 trillion yuan in 2023, the import and export of cross-border e-commerce in China increased by 1.2 times in five years.

Hong Yong believes that the rapid development of cross-border e-commerce in China is mainly due to its ability to effectively reduce transaction costs, shorten transaction chains, improve transaction efficiency, and meet the personalized and diversified needs of consumers.

According to customs statistics, in the first eight months of this year, there were 630,000 foreign trade business entities with import and export performance in China, up 8.8% year-on-year. According to preliminary statistics, the number of cross-border e-commerce entities in China has exceeded 120,000, and the number of cross-border e-commerce industrial parks has exceeded 1,000. Relying on 165 cross-border e-commerce comprehensive test zones in China, cross-border e-commerce has driven more enterprises from various industrial belts to participate in international trade.

Wang Chunming said that these data reflect the great changes in global consumption and trade patterns. "In the past, international trade mainly relied on traditional channels and logistics models. Nowadays, consumers can purchase global goods more conveniently through e-commerce platforms, and enterprises can also use e-commerce platforms to break geographical restrictions and enter the international market."

However, the industry has also noticed that the development of cross-border e-commerce still faces some challenges, such as the inconvenience of cross-border exchange, the need to improve cross-border e-commerce service capabilities, and differences in laws and regulations. In the next step, how to promote the "new engine" with high quality is the key to the industry’s stability and far-reaching.

In this regard, Wang Chunming suggested: First, strengthen policy coordination with other countries, increase the promotion of overseas markets, and promote more cross-border e-commerce enterprises to enter the international market. The second is to promote the combination of cross-border e-commerce platforms and localized services to help domestic enterprises better adapt to the international market, especially to provide more support in product compliance and payment security. "Only when policy, technology and market work together can we provide a better ecological environment for cross-border e-commerce and further promote its healthy and sustainable development."

Hong Yong suggested that the first is to strengthen infrastructure construction, such as improving domestic and international logistics networks and improving the security and convenience of cross-border payment systems. The second is to optimize the policy environment and reduce the operating costs of cross-border e-commerce enterprises through measures such as decentralization and reduction of examination and approval links. The third is to strengthen personnel training and technical support, establish a training mechanism for cross-border e-commerce professionals, and promote the application of technological innovation. Fourth, strengthen international cooperation, actively participate in the formulation of international rules, and create a fairer and more transparent external environment for cross-border e-commerce enterprises.

　　Beijing, July 31 (Reporter Tang Ming) According to World Finance, the economic voice of the Central Radio and Television General Station, the data released by the National Bureau of Statistics showed that in the first half of this year, the per capita consumption expenditure of the national residents reached 10,330 yuan, and consumption is still an important driving force to lead the stable economic growth. With the release of economic data of provinces (autonomous regions and municipalities) in the first half of the year, a more detailed "consumption map" is presented to people: where do residents spend the most money? Where is the fastest growth in consumption?

　　The per capita consumption expenditure is generally higher than last year.

　　In the first half of this year, the ranking of per capita consumption expenditure of residents in various provinces (autonomous regions and municipalities) was basically the same as last year, and the amount of consumption expenditure generally increased compared with last year. The data shows that the top rankings of per capita consumption expenditure in the first half of this year were Shanghai, Beijing, Tianjin, Zhejiang and Guangdong, which were consistent with the first half of last year.

　　Among them, Beijing’s per capita consumption expenditure exceeded 20,000 yuan, Hubei, Chongqing and Inner Mongolia exceeded 10,000 yuan. In the first half of this year, the per capita consumption expenditure exceeded 10,000 yuan, an increase of three compared with the same period last year.

　　The southeast coastal market is huge, and the western region is growing rapidly.

　　Looking at the "consumption map" in the first half of the year, the strong economic provinces in the southeast coast are generally stable and the consumer market is huge. Among the top 10 provinces (autonomous regions and municipalities) in the first half of the year, the southeast coastal provinces and municipalities accounted for half of the country, and the per capita consumption expenditures of Shanghai, Zhejiang, Guangdong, Jiangsu and Fujian all exceeded the national average, ranking in the forefront.

　　Although the consumption market in the central and western regions is not as large as that in the southeast coast, the growth rate is generally faster. Among them, the total retail sales of social consumer goods in Sichuan Province in the first half of the year increased by 10.5% year-on-year, and the growth rate was 2.1 percentage points higher than the national average.

　　Expanding consumption scenes in various places to stimulate consumption vitality

　　In order to further stimulate the vitality of consumption, many regions have expanded the consumption scene. Recently, Beijing residents have fully felt the changes brought by the "night economy" to people’s lives. Guangdong has issued the Implementation Plan for Improving the System and Mechanism of Promoting Consumption in Guangdong Province, and put forward 29 specific measures in nine aspects in view of the outstanding problems that restrict consumption at present. Among them, in order to optimize the automobile consumption environment, measures such as gradually relaxing the car lottery and auction indicators in Guangzhou and Shenzhen and expanding the scale of quasi-purchase were put forward.

　　Service-oriented, development-oriented, and experience-oriented consumption are featured.

　　With the development of mobile Internet technology, in the "consumption map" in the first half of the year, service-oriented consumption, developmental consumption and experiential consumption have become the consumption characteristics of all localities. For example, in the first half of the year, Shanghai’s retail sales without stores reached 117.3 billion yuan, an increase of 20.4% over the same period last year; The contribution rate of service consumption in Beijing to the total consumption growth reached 70.4%, and the contribution rate of upgrading consumption such as communication to the total consumption growth reached 60%.

　　Xing Ziqiang, chief economist of Morgan Stanley China, believes that in the future, 5G will inject new vitality into consumption. "The application of 5G is expected to help smart cities, the Internet of Things, the Internet of Vehicles and other applications to a big step, and finally make those more close to consumers. The vitality of tailor-made services, experiences, shopping and medical consumption will be further released, which may be the next stage."

　　hebei university of traditional chinese medicine

　　According to the information recently disclosed on the website of Hebei College of Traditional Chinese Medicine (renamed the website of Hebei University of Traditional Chinese Medicine), on June 6, 2023, with the approval of the Ministry of Education, Hebei College of Traditional Chinese Medicine was renamed Hebei University of Traditional Chinese Medicine.

　　The recently updated "School Profile" of the school website (the data deadline is June 10th, 2023) states, "Hebei University of Traditional Chinese Medicine was founded in 1956, originally named as Hebei College of Traditional Chinese Medicine, with its location in Baoding City, Hebei Province. In 1957, it began to recruit undergraduates majoring in traditional Chinese medicine, and in 1958 it was named Hebei College of Traditional Chinese Medicine. In 1962, it merged with Tianjin College of Traditional Chinese Medicine, which was affiliated to Hebei Province. In 1969, Tianjin College of Traditional Chinese Medicine was moved to Shijiazhuang and merged with Hebei Medical College to form Hebei New Medical University. In 1983, the independent setting was resumed and enrollment began. In 1995, it merged with Hebei Medical College and Shijiazhuang Medical College to form Hebei Medical University. In 2013, the establishment of Hebei College of Traditional Chinese Medicine was resumed. On June 6, 2023, it was renamed Hebei University of Traditional Chinese Medicine with the approval of the Ministry of Education. "

　　Previously, in May this year, the Development Planning Department of the Ministry of Education passed the "Announcement on Approving the Establishment of Undergraduate Colleges and Universities" issued by official website, the Ministry of Education, saying that according to the People’s Republic of China (PRC) Higher Education Law, the Provisional Regulations on the Establishment of Ordinary Colleges and Universities, the Provisional Regulations on the Establishment of Ordinary Undergraduate Schools, and the Standards for the Establishment of Vocational Schools at the Undergraduate Level (Trial), it is proposed to agree to establish seven schools, including Chongqing College of Chinese Medicine, after being inspected and evaluated by experts of the Eighth National College Establishment Evaluation Committee and deliberated by the party group meeting of the Ministry of Education. The publicity time is from May 22 to May 26, 2023.

　　Among the seven schools announced this time, the Ministry of Education intends to agree that Hebei College of Traditional Chinese Medicine should be renamed Hebei University of Traditional Chinese Medicine, and the declared province is Hebei Province, and the nature of running a school is public.

　　In recent years, Hebei College of Traditional Chinese Medicine and Hebei Province have been actively promoting the renaming of schools.

　　In December 2021, the Education Department of Hebei Province mentioned in response to a netizen’s inquiry, "At present, under the strong leadership of the provincial party committee and the provincial government, our province is relying on Hebei College of Traditional Chinese Medicine to build Hebei University of Traditional Chinese Medicine, providing all-round support and guidance in construction funds, talent introduction, education and teaching, and has achieved remarkable results. In the next step, we will continue to take effective measures to increase the promotion and strive to build Hebei University of Traditional Chinese Medicine as soon as possible. "

　　Subsequently, in August 2022, the Hebei Provincial Department of Education replied to the netizen’s inquiry that "Hebei College of Traditional Chinese Medicine was renamed Hebei University of Traditional Chinese Medicine", saying, "After performing the provincial evaluation procedure, our province has submitted the application materials for renaming to the Ministry of Education. At present, related work is progressing in an orderly manner in accordance with the procedures for setting up institutions of higher learning. "

　　"Up for three years, down for three years, flat for three years,The cycle of material price change is generally ten years. Based on this cyclical feature, people in the timber industry expected at the end of 2023 that "the price of timber has been rising for three years and should fall back." However, in the first half of this year, the price of Chinese herbal medicines continued to rise after a short-term adjustment at a high level.

　　After a whole year’s inventory digestion of raw materials of traditional Chinese medicine, the gross profit margin of some listed Chinese medicine enterprises changed greatly in the first quarter of this year, and the pressure of raw material cost began to appear.

　　Manager Li, a staff member of the original purchasing department of a listed pharmaceutical company, told the Cailian reporter: "Last year, some enterprises did predict the price increase of Chinese medicine raw materials and reserved raw materials, but generally speaking, the raw materials reserved by a company are usually one year, at most two years."

　　Since the beginning of this year, the index of Kangmei Chinese herbal medicine has risen from 1810.99 points to 2248.52 points, with an increase of 24.16%. The prices of some varieties such as Atractylodes macrocephala, Cortex Moutan and Radix Paeoniae Alba have increased several times. The prices of Chinese herbal medicines continued to rise overall on the basis of last year’s high prices, while pharmaceutical companies turned to buy high-priced medicinal materials in the market after their own low-priced raw material stocks were exhausted, which may continue to push up the production costs of enterprises. The impact of this year’s price increase on listed Chinese pharmaceutical companies may be deepened.

　　The gross profit margin of some Chinese medicine pharmaceutical companies has dropped significantly.

　　As can be seen from the financial report data of Chinese medicine listed companies in the first quarter of this year, the gross profit margin of some companies showed a clear downward trend.

List of some enterprises whose gross profit margin decreased year-on-year in the first quarter

　　The gross profit margin of the above-mentioned companies in Q1 2024 decreased by an average of 7.65pct compared with the same period of last year, and the gross profit margin of many listed companies decreased by more than 10pct.

　　In this regard, Cailian reporters called some listed companies as investors, and some listed companies said that the rising price of Chinese herbal medicines caused cost pressure on the company’s products.(300519.SZ) A company official said: "The price of Chinese herbal medicines doubled from last year to this year."

The price index of Chinese herbal medicines reached a new high this year.

　　(002603.SZ) said at the performance briefing that Chinese herbal medicines haveAttribute, there is a certain periodicity. Among the Chinese herbal medicines used in the company’s exclusive products, the prices of some Chinese herbal medicines rose significantly compared with last year, which affected the gross profit margin of some products to some extent. The company will take measures to reduce costs and increase efficiency to maintain relatively stable gross profit margin. In addition, the company will further strengthen the construction of Chinese herbal medicine breeding bases, which can not only guarantee the quality of Chinese herbal medicines from the source, but also alleviate the price pressure of some Chinese herbal medicines to some extent.

　　The reporter of Cailian found that the prices of raw materials for the main products of several listed companies with obvious decline in gross profit margin have indeed risen sharply. such as(002728.SZ), the price of raw materials for washing Aster rose from 45 yuan/kg at the end of 2022 to 90 yuan/kg at present, while that of Radix Platycodi rose from 37 yuan/kg to 43 yuan/kg, that of Radix Peucedani rose from 45 yuan/kg to 85 yuan/kg, and that of Radix Glycyrrhizae rose from 22 yuan/kg to 31 yuan/kg. Only Fructus Aurantii decreased slightly from 23 yuan/kg.

　　However, it should also be noted that not all companies’ gross profit margin decreases are caused by changes in the cost of medicinal materials, and changes in the company’s product structure and the results of medical insurance negotiations will have a greater impact on the company’s gross profit margin.

　　However, for most Chinese medicine pharmaceutical companies, the overall price of Chinese medicine is still on the rise this year, and the gross profit margin of enterprises is affected by the change of raw material cost or more obvious than last year. This year, the prices of some commonly used Chinese herbal medicines, such as Atractylodes macrocephala, Radix Paeoniae Alba and Radix Aucklandiae, have risen sharply, and the market sentiment continues to rise. However, the prices of Chinese herbal medicines, such as Angelica sinensis, Codonopsis pilosula and Glycyrrhiza uralensis, which fell back in the second half of last year due to excessive increase, also showed signs of stabilization.

　　After investigating and interviewing the distribution market of Chinese herbal medicines and some listed companies, the reporter of Cailian found that for enterprises with Chinese herbal medicine planting bases, the stability of product supply can be basically guaranteed when the price of Chinese herbal medicines rises, but because most of the medicinal materials in most enterprises are mainly planted in a cooperative way, the purchase price of raw materials is purchased at a protective price that goes with the market, which will not greatly benefit when the price of the medicinal materials rises.

　　Manager Li told Cailian reporter: "The raw material reserves of most large Chinese medicine pharmaceutical companies generally analyze the price when purchasing medicinal materials. If the current price of a medicinal material is significantly higher than normal, enterprises generally will not make a large number of purchases, but will only use it as needed."

　　If the current pharmaceutical companies start to use the purchasing strategy of low-inventory raw materials, under normal circumstances, the price of high-priced raw materials will slowly decrease due to weak demand, but if the price of this raw material continues to rise, pharmaceutical companies can only passively purchase.

　　Enterprises raise prices? Break the contract? Or involution?

　　Faced with the rising prices of Chinese herbal medicines, various companies have made different countermeasures for different products and markets.

　　Some listed companies have chosen to raise prices, the earliest is(600436.SH) issued the Announcement on Price Adjustment of Leading Products in May 2023, and the company indicated that the retail price of Pien Tze Huang tablets, the leading product, in the domestic market will be raised from 590 yuan to 760 yuan from May 6, 2023, with an increase rate of 28.8%.

　　For this price increase, the company said that it was mainly due to the rising cost of raw materials. The reporter of Cailian learned from the staff of Bozhou Drug Merchants Network that the price of bezoar, the main raw material needed by Pien Tze Huang, has increased significantly in the past two years. The price of natural bezoar per kilogram has risen from 500,000 yuan to a maximum of 1.8 million yuan, and now it has dropped slightly to around 1.5 million yuan.

　　However, Pien Tze Huang did not raise the price of Angong Niuhuang Pill, another product with bezoar as the main raw material. Earlier, a staff member of another Angong Niuhuang Pill manufacturer told the Cailian reporter that although the price of bezoar has increased greatly, the company’s price increase needs to take into account the situation of competitors of the same product. If the price increase is rushed, it may affect the product sales.

　　Except Pien Tze Huang,(002644.SZ) also announced in March this year that it will adjust the ex-factory price of its main proprietary Chinese medicine products due to rising raw materials and production costs, with an average price increase of 9%. Judging from the company’s first quarterly report, the gross profit margin of sales was 31.1%, which was indeed higher than that of 26.66% in the same period of last year. However, since the company raised the price in March, the boosting effect of the price increase on the gross profit margin has not yet fully appeared in the first quarterly report.

List of some enterprises whose gross profit margin increased year-on-year in the first quarter

　　From the product structure of the company, its main products include compound Huangqi Jianpi oral liquid, concentrated Danggui pill, Xiaoyao pill, Angong Niuhuang pill and Liuwei Dihuang pill, most of which are OTC products.The public selling price of e-commerce platforms such as Taobao shows that the price of the company’s products is relatively low compared with similar products of other brands, and the gross profit margin is relatively low.

　　In addition, Cailian reporters learned from pharmacies and some listed companies that the prices of main products of listed companies have also been adjusted. among(600993.SH) A company official said that the price of hemorrhoid cream under the company increased slightly. There are also staff members of a medical institution in Shijiazhuang City who reported to the Cailian reporter.The price of quick-acting jiuxin pills has increased recently.

　　Under the pressure of rising prices of Chinese herbal medicines, some enterprises chose to breach the contract. Last month, Shandong Province announced two batches of "Announcement on Medical Price and Credit Evaluation Results of Illegal Enterprises in Joint Procurement of Chinese Herbal Pieces by Sanming Purchasing Alliance Inter-provincial Purchasing Alliance". Many enterprises refused to fulfill their commitments and refused to fulfill their purchase, sale or distribution contracts without justifiable reasons.（600085.SH）、The subsidiaries of (600518.SH) and Zhendong Pharmaceutical (300158.SZ) are all on the list of general dishonesty/serious dishonesty.

　　The list mainly involves varieties such as Paeonia lactiflora, earthworm, Atractylodes macrocephala, Cortex Moutan, Angelica sinensis, Codonopsis pilosula, etc., which have increased greatly in the second half of last year or this year. Taking Atractylodes macrocephala as an example, the unified price of goods in Bozhou and anguo city markets rose from the lowest 28 yuan per kilogram last year to the highest 170 yuan per kilogram this year.

　　Some insiders told Cailian reporter that because the centralized collection of Chinese herbal medicines in Shandong was not forced by the government, but made by micro-doctors, the risk of default was low. Therefore, some pharmaceutical companies chose to take the initiative to default because the cost of some drinks increased too much, if they continued to supply, they would cause serious losses.

　　In addition to price increase and default, enterprises have a slightly helpless third choice. Some people in listed companies said that the price increase may face an unfavorable situation of competition with the same products, and now they can only support it, but the company will try its best to reduce various expenses.

　　Faced with the rising prices of medicinal materials, some experts in the medicinal materials industry, such as Bozhou and Anguo, have also begun to revise their judgments on the rising cycle of Chinese medicinal materials-"There is a constant inflow of funds, and it may rise." However, some old drug dealers believe that the actual demand growth of medicinal materials is not so great. The price increase of many medicinal materials is not driven by demand, but by funds. Medicinal materials are hoarded in cold storage to form inventory, and the risk of price decline in the market is increasing.

Today, the new energy vehicle market is surging. As an emerging force, Xiaomi Automobile has attracted much attention in every step. Recently, the news that Xiaomi plans to launch a model with a price of up to 800,000 yuan, Ultra Prototype, has triggered a wide discussion in the market. This model not only has excellent performance and high-end configuration, but also carries the strategic intention of high-end brand, market expansion and technological innovation of Xiaomi automobile.

Xiaomi SU7 Ultra Prototype, as a flagship model in Xiaomi SU7 plan, has remarkable performance parameters. According to related reports, the car is equipped with dual V8s+V6s three-motor all-wheel drive system, with an output power of 1,548 HP and an acceleration time of 0-100km/h of only 1.97 seconds, which is comparable to many top-class supercars. At the same time, its braking system is also excellent, and the braking distance of 100-0km/h is only 25 meters, showing excellent handling performance. In addition, the body is made of carbon fiber, which not only greatly reduces the weight of the car, but also improves the handling and endurance, bringing drivers a more extreme driving experience.

The high performance of Xiaomi SU7 Ultra Prototype undoubtedly provides strong support for its high price. In the high-end electric vehicle market, consumers’ pursuit of performance is often directly proportional to the price. Therefore, from the point of view of product performance and configuration, it is reasonable to price 800,000 yuan.

In addition, Xiaomi has been committed to enhancing the high-end image of the brand. The launch of the high-priced Xiaomi SU7 Ultra Prototype not only helps to consolidate Xiaomi’s position in the high-end market, but also enhances the overall value and influence of the brand. In the market competition pattern, there have been successful cases of high-priced models such as Tesla Model Slaid and Porsche Taycan Turbo GT, indicating that consumers have a certain degree of acceptance for high-priced high-end electric vehicles. Therefore, Xiaomi’s introduction of high-priced models is also in line with the trend of market competition.

Goldman Sachs’ prediction of Xiaomi SU7 Ultra Prototype also provides a basis for market recognition for its high selling price. Goldman Sachs predicts that this model will sell 4,000 units in 2025, with an average price of 800,000 yuan. Although this is only a forecast, it also reflects the market’s expectation and recognition of the high price of Xiaomi SU7 Ultra Prototype to some extent.

Xiaomi SU7 Ultra Prototype is not only a further promotion of the high-end strategy of its own brand, but also a strong impetus to the active expansion of market space and technological innovation. First of all, the introduction of high-priced models will help to enhance the brand image and overall value of Xiaomi Automobile. In the global automobile market, high-end brands often represent higher quality and technical level. Xiaomi can further enhance its popularity and influence in the global market by launching high-priced models.

Secondly, with the increasing awareness and acceptance of electric vehicles by consumers, the high-end electric vehicle market is gradually emerging. Xiaomi’s introduction of high-priced models will help to occupy a place in this emerging market, expand market space, and achieve sales growth and market share improvement.

Finally, high-priced models often need higher technical content and added value to support their selling prices. Therefore, Xiaomi’s launch of high-priced models will promote its research and development and innovation in core technology fields such as battery technology, drive system and intelligent driving. This will not only help to enhance the overall competitiveness of Xiaomi automobile, but also bring consumers a more advanced and intelligent driving experience.

Xiaomi will launch the SU7 Ultra Prototype with a price of 800,000 yuan. Although the pricing has not been officially confirmed, it is possible and reasonable to price it at 800,000 yuan in terms of product performance, high-end brand demand, market competition pattern and Goldman Sachs forecast. This move will have a positive impact on the brand image, market space and technological innovation of Xiaomi Automobile, and lay a solid foundation for the future development of Xiaomi Automobile.

　　On November 11, the staff was busy next to the sorting system of a courier company in Nantong, Jiangsu Province. The State Post Bureau predicts that during the "double 11" this year, the business volume of mail and express mail handled by the whole industry is expected to exceed 1.87 billion pieces, and the maximum daily handling capacity is three times that of normal days. Xinhua News Agency (photo by Xu Congjun)

　　At 24: 00 on November 11th, the final turnover of Tmall double 11 was locked at 213.5 billion yuan, breaking through the 200 billion yuan mark for the first time.

　　From the first "double 11" in 2009 to today, this annual shopping festival has entered its tenth year. From the promotion activities of 27 brands on an e-commerce platform, it has developed into a national shopping carnival linked by many online e-commerce companies and offline physical stores. "double 11" has witnessed the consumption changes in China in the past ten years.

　　Record-breaking and witnessing amazing purchasing power

　　What do consumers like to buy in double 11 this year? Apple’s new mobile phone sales exceeded 100 million yuan in the first 30 minutes, 120,000 electric toothbrushes were sold in one hour, and Lancome sold 300,000 bottles of powder toner in eight hours … …

　　From 27 brands in the first year to 180,000 global brands and hundreds of thousands of new products today, from the once single clothing industry to the coverage of mobile phone digital, home appliances, automobiles, beauty cosmetics, food, maternal and child, books and other categories. As of 12 noon on the 11th, in just half a day, the turnover of 167 brands has exceeded 100 million yuan, ranking among the "100 million yuan clubs", tying the number of "double 11" in 2017.

　　Nowadays, all kinds of e-commerce platforms have joined the "double 11" war. According to the data released by JD.COM, as of 22: 56 on November 10th, the cumulative order amount of JD.COM 11.11 Global Good Things Festival exceeded 100 billion yuan, and the categories with the highest order amount were mobile phones, air conditioners, notebooks, flat-screen TVs and game books. This situation continued until the bell of "double 11" struck zero, and the sales of TV, air conditioner and ice washing products exceeded 100 million, all within the "seconds" level.

　　The constantly refreshed data every year reflects the release of a large number of consumer demand and the great power of the digital economy. The ten-year growth history of "double 11" is also the trend change history of China’s commercial development in the past ten years, which witnessed the consumption upgrade of China brought by the progress of Internet technology.

　　Shopping spree extends to offline and overseas.

　　While online promotion is very lively, offline activities are also increasingly exciting.

　　The new retail model has gradually attracted attention in recent years. This year, 100 new retail business districts, 200,000 smart stores, 62 Yintai Department Stores, 41 Easyhome, nearly 100 Boxhorse Fresh Life, more than 470 new retailers, 1 million hungry and word-of-mouth merchants joined Tmall "double 11", bringing consumers more choices of shopping methods.

　　Suning has attracted the attention of users of all ages from online shopping subsidies to offline e-sports, catwalks, football and square dances. On the evening of the 10th, Suning opened 43 club activities in China to pay tribute to the "dark family" who returned late. The number of people visiting stores nationwide exceeded 2.4 million, and the overall sales of stores in the evening increased by 103.6% year-on-year.

　　Many years ago, many offline stores experienced the huge impact brought by the e-commerce Internet. In the past two years, the trend of online and offline integration has emerged. Many physical stores have explored business transformation and joined the "double 11" activities in succession, and "double 11" has become a common carnival of online and offline.

　　In addition, with the development of cross-border e-commerce, "double 11" has become more than just a shopping festival for domestic consumers. Overseas consumers in all time zones around the world can participate in the Tmall "double 11" carnival through AliExpress.

　　After years of "double 11" test, logistics distribution has become more and more efficient. Some netizens said that the online shopping "hands-on" slept very late in the early morning of the 11th, and was woken up by the courier’s phone at nine o’clock in the morning. Many netizens exposed the packages that arrived home only a few hours after placing the order online.

　　Many brands extend to third-and fourth-tier cities and rural areas.

　　China Urban Consumption Upgrade Report 2018&mdash recently released by the Ministry of Commerce; — "double 11’s Ten Years Big Data Perspective" (referred to as "Report") points out that in recent years, the consumption growth rate from second-tier cities in the central and western regions is obvious, with Wuhan, Chengdu, Chongqing and other cities increasing significantly. From the ten-year consumption data of "double 11" released by Tmall, we can also find that the consumption potential of the third and fourth lines is gradually being released, and the proportion of consumers in these cities has been growing steadily.

　　With the increasing popularity of e-commerce shopping and the rise of mobile internet, the restrictions on consumption in the original region have been completely broken, and the potential for consumption upgrading in more cities has also been tapped. According to the ten-year consumption data of "double 11" released by Tmall, in 2017, quality and personalized consumer goods such as digital products, beauty products and health care products began to occupy a higher consumption proportion in some third-and fourth-tier cities.

　　At the same time, with many well-known brands sinking into the rural market, rural consumers have more choices and their consumption potential has been effectively released. Some merchants have also launched customized models for rural consumers with higher cost performance, which meet the needs of rural consumers.

　　Consumers are more rational and pay attention to quality.

　　After ten "double 11’s", many consumers’ enthusiasm for snapping up is gradually reduced, and they return to rational shopping. They tend to place orders according to their actual needs. Cheap prices are no longer the most important consideration, and high-quality goods become their first choice.

　　At the same time, the consumption power of younger groups such as post-90 s and post-00 s began to appear and gradually became a new generation of "hands-on party". These young consumers, who grew up in the Internet age, are very familiar with all kinds of online shopping, Haitao, Wechat business stores and other platforms, and they are also very familiar with fashion brands. The discounted shopping carnival has great attraction to them, and they are also more inclined to personalized and diversified shopping experiences.

　　The data shows that the main consumers who participated in the double 11 in 2009 were the post-80s generation, accounting for more than 60%. After 2015, the proportion of post-90 s consumers exceeded that of post-80 s, becoming the most important online consumer group.

　　According to the Report, with the advent of the digital economy era, the future consumer response based on personalized customization will be more accurate and timely, and consumers will pay more attention to the quality of goods, shopping experience and other diversified needs.

　　(Reporter Lu Yuanzhen)

　　CCTV News:The website of the Central Meteorological Observatory issued a marine weather bulletin at 18: 00 on the 15th. The content is as follows:

　　I. Weather conditions in offshore waters

　　From 02: 00 to 14: 00 on the 15th, there were 5-7 winds with gusts of 8-9 in Bohai Sea, Bohai Strait, northern and central Yellow Sea, northern East China Sea, Taiwan Province Strait, northern and central and western South China Sea and Beibu Gulf.

　　Second, the key weather forecast in offshore waters

　　1. There will be 6~7 winds in the southern waters of China.

　　From the night of 15th to the day of 18th, there will be northerly or northeasterly winds with gusts of 8-9 in Taiwan Province Strait, east of Taiwan Province, bashi channel, northern and central South China Sea, Beibu Gulf and Qiongzhou Strait.

　　Third, the specific forecast for the next three days

　　Iv. weather outlook for the next 4-7 days

　　During the day from October 18th to 22nd, due to the influence of cold air, there will be 5~7 northeast winds or northerly winds with gusts of 8 in the Bohai Sea, Bohai Strait, most of the Yellow Sea, most of the East China Sea, Taiwan Province Strait, bashi channel, the northern and central South China Sea, Beibu Gulf and Qiongzhou Strait, among which the winds in parts of the Taiwan Province Strait can reach 8 and the gusts are 9.

Issuing unit

Central Radio and Television Headquarters (Financial Program Center)

support unit

The State Council SASAC

All-China Federation of Industry and Commerce

Institute of Economics of Chinese Academy of Social Sciences

china enterprise reform and development society

Academic support

Responsibility cloud research institute

June 13th, 2023

introduction

　　"Environmental, Social and Governance" (ESG) is an enterprise management concept and investment concept put forward by the United Nations in 2004, which emphasizes the coordinated development of economy, environment and society and gives full play to the power of capital to solve social and environmental problems. In the past two decades, ESG concept has been widely practiced and promoted by governments and market players around the world, and has become one of the mainstream investment concepts and practical strategies in developed countries and emerging market countries. According to the prediction of relevant institutions, by 2025, the global ESG assets will reach 53 trillion US dollars, accounting for 1/3 of the global asset management scale. With the deepening of the global consensus on sustainable development, the requirements of society for enterprises in green development, energy conservation and emission reduction, social responsibility, honest management and compliance management are becoming more and more strict. Promoting ESG practice has become an inevitable choice for enterprises in the new era, which will help enterprises to form differentiated competitive advantages and help the world to make positive changes.

　　As the second largest economy in the world, China has been promoting the practice of ESG with a positive attitude in recent years. Since the 19th National Congress of the Communist Party of China, China has attached great importance to the modernization of harmonious coexistence between man and nature, and firmly promoted green and low-carbon development. The 20th National Congress of the Communist Party of China put forward the great goal of building a socialist modern country in an all-round way and comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization. At present, China is in a critical period of building a socialist modern country in an all-round way and realizing the great rejuvenation of the Chinese nation. Based on the new development stage, implementing the new development concept, building a new development pattern and promoting high-quality development are the tasks that must be grasped at present and in the future. The value core of economic prosperity, environmental sustainability and social equity advocated by ESG is highly compatible with China’s important strategic goals such as high-quality development, common prosperity and "double carbon". These important strategic objectives have explored the road, pointed out the key points and deepened the content for the practice of ESG concept in China, and provided a grand stage for the development of ESG in China. Whether the "double carbon" goal focuses on the environment, rural revitalization emphasizes social equity, or common prosperity pays comprehensive attention to economy and society, it provides rich connotations and broad space for ESG’s practice in China. It is imperative to build an ESG system with China characteristics, improve China’s influence and voice in the global ESG system, and make a clear direction for the future development of ESG.

　　In order to thoroughly implement the spirit of the 20th Congress of the Communist Party of China, practice the responsibility of mainstream media, promote the construction of ESG system with China characteristics, and enhance China’s influence in the global ESG field, the Central Radio and Television General Station, together with the State-owned Assets Supervision and Administration Commission of the State Council, the All-China Federation of Industry and Commerce, the Institute of Economics of the Chinese Academy of Social Sciences, and the China Enterprise Reform and Development Research Association, launched the "China ESG (Corporate Social Responsibility) Release" and the model ceremony project in 2023. By establishing an ESG evaluation system that is in line with international standards and national conditions, we will comprehensively evaluate the listed companies in China that have great influence on China A-shares and Hong Kong stocks, publish thematic reports of different dimensions one after another, summarize and publicize the excellent practices of ESG, and hold the annual ceremony of "China ESG Model" at the end of the year, in a matrix form throughout the year, to convey the voice of responsibility and spread the value contribution, guide China enterprises to improve the ESG construction level with the power of example, and provide assistance for the high-quality economic and social development of China. Through this project, we are committed to leading more China enterprises to the road of high-quality sustainable development, taking ESG as the inevitable requirement of the new era, and pushing the society towards a future of harmonious coexistence and long-term common prosperity between man and nature.

　　We can see that under the guidance of the national strategy, China enterprises have started a new era of actively responding to the ESG concept and comprehensively improving their ESG level. "China ESG (Corporate Social Responsibility) Release: Annual ESG Action Report" is the first achievement in the year. It is found that the overall level of ESG development of large companies in China and the proportion of outstanding enterprises are comparable to those of large enterprises in the world, and the leading enterprises in various industries lead the sustainable development. At the same time, more and more enterprises attach importance to ESG. Many enterprises gradually establish an ESG management system, integrate ESG management requirements into business management, issue ESG reports in time, actively respond to national strategies, ensure information security, promote scientific and technological innovation, implement the "double carbon" goal, participate in charity, protect employees’ rights and interests, and help sustainable management and value creation with a heavy sense of responsibility. It can be predicted that practicing ESG concept and promoting sustainable development will become the "proposition of the times" and "value consensus" of China enterprises. Under the wave of ESG, China’s ESG regulatory policy has been gradually improved, ESG rating has been continuously optimized, ESG investment has continued to grow, and China’s ESG system construction has made positive progress. China enterprises will certainly be able to move forward bravely in the process of promoting Chinese modernization, providing strong support and guarantee for serving people’s better life and helping high-quality and sustainable economic and social development.

technical proposal

　　The research path is as follows: based on the theory of sustainable development, economic externality and stakeholder theory, construct the "trinity" ESG evaluation model of environment, society and governance; Seriously study the Party’s Report to the 20th CPC National Congress spirit, study domestic and international standards and guidelines, benchmark the mainstream ESG rating system at home and abroad, and build an ESG evaluation index system that is in line with international standards and national conditions; Collect enterprise ESG information based on open channels, conduct content analysis and quantitative analysis, calculate ESG index score, select "Pioneer 100" enterprises of ESG listed companies in China (hereinafter referred to as "Pioneer 100" enterprises) with perfect ESG governance, strong practice and remarkable results, and complete "China ESG (Corporate Social Responsibility) Release: Annual ESG Action Report" (see Figure 1).

　　I. Theoretical model

　　Theory of sustainable development: The production and operation of enterprises should pay attention to environmental and social influences, and pursue development that not only meets the needs of contemporary people, but also does not harm the ability of future generations to meet their needs.

　　Economic externality theory: negative externalities will make enterprises face policy risks, while positive externalities will enhance enterprise value and bring reputation assets to enterprises. Enterprises adhering to the ESG concept will reduce their negative externalities, increase their positive externalities, reduce the risk of losses and enhance the value of enterprises.

　　Stakeholder theory: Stakeholders are all individuals and groups that can affect the realization of an organization’s goals or are affected by the process of an organization’s realization of its goals. The interest expectation, interest conflict, interest balance and relative power of various stakeholders in an enterprise will affect the sustainable operation and value creation of the enterprise.

　　Based on this, when we build an ESG evaluation model, we break the conventional thinking that the existing mainstream ESG rating system focuses on ESG risk management (that is, the negative externalities of enterprises), and take into account the positive value and contribution of enterprise management and development to the social environment (that is, the positive externalities of enterprises), and innovatively build an ESG evaluation model that includes three dimensions of "environment, society and governance" and takes into account both risk management and social value contribution (see Figure 3).

　　Second, the index system

　　Under the guidance of the Party’s Report to the 20th CPC National Congress, the Outline of the 14th Five-Year Plan and the Government Work Report in 2023, we have thoroughly benchmarked 13 domestic and foreign ESG standards such as GRI Standards (2021 Edition) organized by Global Reporting Initiative, Guidelines on Environmental, Social and Governance Reports of the Hong Kong Stock Exchange, and morgan stanley capital international (MSCI), S&P Global, China Securities and China Securities. According to the principle of connecting with the international and applying to the local, the ESG evaluation topic is set, and the general index system and the sub-industry index system are refined. Based on this, a general index system including 3 first-level indicators, 19 second-level indicators and 127 third-level indicators is constructed. Among them, 63.78% of the indicators are in line with international standards, 92.13% are in line with relevant domestic standards, and 25.20% are social value indicators with local characteristics. The response to China’s characteristics is mainly reflected in the construction of modern industrial system, new industrialization, rural revitalization, coordinated regional development, "Belt and Road", innovation-driven, employment promotion, public crisis response, information security and public services.

　　At the same time, considering the great differences in the importance of ESG risk issues in different industries, in order to ensure the scientificity of evaluation, the ESG index system of different industries is constructed according to the characteristics of national economy industry classification (GB/T 4754-2017).

　　Third, the evaluation sample

　　Taking more than 6,400 China listed companies with A shares and Hong Kong stocks as the sample pool as of April 30, 2023, we selected the top 30% companies in terms of market value and published ESG reports on April 30, and comprehensively screened them according to the influence of listed companies, ESG activity and other factors, and finally selected 855 listed companies as the evaluation targets.

　　IV. Sources of information

　　The sources of information mainly include the public information of enterprises in the current year and the third-party information.

　　1. Enterprise public information

　　Including annual ESG report, annual social responsibility report, annual sustainable development report, annual special report (including environmental report, public welfare report, rural revitalization report, overseas report, etc.) and annual report of enterprises.

　　2. Third party information

　　Including official websites such as State Administration of Market Supervision, Ministry of Ecology and Environment, China Securities Regulatory Commission, Shanghai Stock Exchange, Shenzhen Stock Exchange, Beijing Stock Exchange, National Enterprise Credit Information Publicity System, Credit China, and professional databases such as Wind and Dibo.

　　V. Exponential Synthesis

　　1. Weight setting

　　According to the differences of different industries’ impacts on the social environment, taking into account the international general principles and the local actual situation, the weights of the first, second and third level indicators of each industry are set.

　　2. Index scoring

　　Classify qualitative indicators and quantitative indicators, and assign points by judging whether there is or not, comparing and scoring relative values in the industry, etc.

　　3. Negative deduction

　　Consult experts’ opinions, judge the negative events of enterprises during the evaluation period, deduct points or "veto by one vote", and adjust the evaluation results.

　　VI. Grading

　　In order to intuitively reflect the ESG level of enterprises, the ESG index is divided into eight levels, namely, five-star excellent level, five-star, four-and-a-half-star level, four-star level, three-star level, two-star level and one-star level. See Table 1 for the corresponding star level and ESG development level of various enterprises.

"Pioneer 100 China ESG Listed Companies" Enterprise

　　Through analysis, 100 listed companies such as China Mobile, China Resources Power, China Petrochemical, baoshan iron & steel, Fosun International, Yili, China Ping An, Geely Automobile, Mengniu Dairy and Mindray Medical were selected as "Pioneer 100 of ESG Listed Companies in China".

Main findings of ESG action of China enterprises

　　1.855 outstanding listed companies in China have the same ESG development level as the whole world, with 35% at the leading level.

　　Taking China listed companies with A shares and Hong Kong stocks as the sample pool as of April 30, 2023, 855 listed companies were selected as the evaluation objects according to the market value scale, report release, influence and ESG activity of listed companies, and ESG comprehensive evaluation was conducted. The analysis found that about 35% of the 855 enterprises have reached the leading level (MSCI global is 28.5%). 48% is in the middle level, and there is still room for improvement (MSCI global is 53%); Another 17% is at a backward level (MSCI is also 17% globally). To sum up, the development level of ESG of listed companies in China is comparable to that of global enterprises.

　　2. "Pioneer 100" enterprises lead the sustainable development, with an average ESG index of 75.8 points.

　　The average score of ESG index of "Pioneer 100" enterprises is as high as 75.8 points, which is at the leading level as a whole and leads the sustainable development of listed companies in China in an all-round way. Among them, two companies are at the level of five-star class, which is the model of ESG development of listed companies; 16 companies are at the five-star level, and they are outstanding in ESG development of listed companies; 77 companies are at the level of four-star and half-star, which is the leader of ESG development of listed companies; Five companies are at the four-star level and have excellent ESG overall performance. At present, ESG has entered a period of accelerated development in China. With the promotion of regulatory authorities, investment institutions, rating agencies, research institutions and other forces, the head listed companies have significantly improved their understanding of ESG and paid more and more attention to ESG work.

　　3. The development of ESG in state-owned enterprises is generally leading, and private enterprises in the head shine brilliantly.

　　Among the "Pioneer 100" enterprises, the number of state-controlled listed companies accounts for about 60%, and the average score of ESG index is 76.1; About 40% of private listed companies have an average score of 75.3 on ESG index. Judging from the number of "Pioneer 100", the ESG work of state-owned enterprises is generally leading, which is largely due to the high attention paid to ESG work by the State Council State-owned Assets Supervision and Administration Commission. Since 2021, the State Council State-owned Assets Supervision and Administration Commission (SASAC) has promoted the central corporate social responsibility work and ESG work as a whole. By 2022, a special social responsibility bureau was set up to further strengthen the promotion. Under the guidance of State-owned Assets Supervision and Administration Commission of the State Council, Guangdong, Shanghai, Shanxi, Sichuan, Yunnan and other local SASACs have also included ESG in their work, which has promoted the ESG work of state-owned enterprises to enter a period of accelerated development.

　　Although the number of private listed companies selected as "Pioneer 100" enterprises is less than that of state-owned enterprises, the average score of ESG index is almost the same as that of state-owned enterprises. Fosun International, China Ping An, Geely Automobile and Mindray Medical are among the top ten "Pioneer 100" enterprises, and their outstanding performance in ESG field provides a model for private listed companies to carry out ESG work.

　　4. "Pioneer 100" enterprises are distributed in 12 industries, with manufacturing accounting for half of the country.

　　From the perspective of industry distribution, "Pioneer 100" enterprises are distributed in 12 industries, among which manufacturing enterprises account for half of the country, and five manufacturing enterprises rank in the top ten of "Pioneer 100" enterprises. Comparatively speaking, manufacturing enterprises often bear greater environmental responsibility, employee responsibility and safety responsibility. Fierce market competition and strict regulatory requirements, especially the proposal of "double carbon" goal, all push manufacturing enterprises to catch up, change their development concepts, prevent ESG risks and create ESG value.

　　Electricity, heat, gas and water production and supply industries account for about 10%. Some energy enterprises with great pressure on environmental protection and safety have incorporated ESG ideas into their business operations during the transformation process, thus boosting their sustainable development. For example, China Electric Power, a subsidiary of China Power Investment Group, is committed to establishing a good ESG risk management system to improve the performance of sustainable development issues and promote effective management, and its board of directors actively promotes a "top-down" culture to ensure that the management will incorporate ESG into the decision-making process and business operations. In addition, the number of enterprises in financial industry, information transmission, software and information technology service industry is also outstanding, which has set an example in ESG management and practice.

　　5. Beijing and Shenzhen have become the highland of ESG development, demonstrating the role of demonstration and driving.

　　In terms of geographical distribution, nearly 80% of the "Pioneer 100" enterprises are concentrated in Beijing-Tianjin-Hebei, Guangdong-Hong Kong-Macao Greater Bay Area and the Yangtze River Delta, of which 36 are located in Beijing-Tianjin-Hebei, 26 in Guangdong-Hong Kong-Macao Greater Bay Area and 15 in the Yangtze River Delta. These areas are the frontiers of China’s opening to the outside world, and they are highly integrated with the world economy. Enterprises located here came into contact with the ESG concept originated in the West earlier, and ESG work started earlier, so ESG performed better.

　　From the perspective of cities, the proportion of "Pioneer 100" enterprises in Beijing, Shenzhen, Shanghai and Guangzhou has reached about 60%, with Beijing accounting for the highest proportion. Beijing (30), Shenzhen (16), Shanghai (8) and Guangzhou (6) are becoming the first demonstration areas for ESG construction.

　　6. China enterprises actively respond to national policies, and national strategies lead the development direction of ESG.

　　ESG can effectively guide important participants in the capital market to pay attention to social and environmental issues while creating economic value. Under the guidance of national strategies such as carbon neutrality and common prosperity, the construction of ESG system with China characteristics is accelerating. It is found that under the "top-down" system guarantee and policy promotion, the development direction of local ESG is clearer and the power is stronger. Our ESG evaluation system is based on local conditions and reflects ESG values with China characteristics. Ten characteristic indicators are specially set, including modern industrial system construction, new industrialization construction, rural revitalization, regional coordinated development, "Belt and Road", innovation-driven, employment promotion, public crisis response, information security, and public services, with a view to guiding listed companies in China to change their thinking, be inclusive, be brave and take action.

　　Taking the Belt and Road Initiative as an example, this initiative will help relevant countries to build a community of interests, destiny and responsibility with political mutual trust, economic integration and cultural tolerance, which is of far-reaching and lasting significance for maintaining world peace and stability and promoting prosperity and development. It is found that the large listed companies in China play a leading role and actively participate in building the "Belt and Road" through trade, investment, finance and infrastructure, thus contributing China wisdom and China’s strength to global sustainable development. For example, CRRC relies on the "Fuxing" Chinese standard EMU technology platform with the highest commercial operation speed in the world to tailor high-speed EMUs for Jakarta-Bandung High-speed Railway to adapt to the local operating environment and line conditions, showing the good image of China Railway, China Manufacturing and China Equipment; In the decade from 2013 to 2022, Northern International has signed more than 120 overseas projects to build rail transit, power facilities, petroleum and mineral facilities, municipal housing construction, agriculture and people’s livelihood and other infrastructure for countries along the Belt and Road.

　　7. China enterprises actively implement the "3060" goal and seek a green future by "carbon"

　　With the introduction and improvement of peak carbon dioxide emissions’s carbon-neutral "1+N" policy system, coping with climate change has been incorporated into the national strategy and top-level design. It is found that 26 "Pioneer 100" enterprises have formulated a special system to implement the "double carbon" goal, and nearly 90% have formulated goals, strategies, plans or action routes around the "double carbon" issue. For example, Dongfang Electric has formulated the "peak carbon dioxide emissions Carbon Neutralization Action Plan", set up a leading group for green environmental protection, and set up a carbon neutrality research center in peak carbon dioxide emissions to coordinate green and low-carbon development; Xinao Energy has formulated six major emission reduction actions: urban gas methane management, low-carbon trade and transportation, energy structure transformation of universal energy business, system energy efficiency improvement, green technology application and green office, and issued "Green Action 2030" to clarify the company’s short-term and medium-term carbon reduction targets by 2030 and long-term targets by 2050.

　　At the same time, more than 70% of the "Pioneer 100" enterprises disclosed their annual greenhouse gas emissions, especially the manufacturing enterprises with high environmental sensitivity, and the disclosure rate of greenhouse gas emissions reached 76%. According to statistics, the disclosure rates of carbon-related indicators in Europe, America and Asia-Pacific are 80%, 74% and 62% respectively. Green development and low-carbon development have been integrated into the development strategy of enterprises in China. Large enterprises actively implement new development concepts and accelerate the green transformation of development methods. The performance of ESG leading enterprises in China in coping with climate change has reached the international leading level.

　　8.ESG leading enterprises pay attention to work-life balance, with 9 paid annual leave per capita.

　　Employee responsibility is the core issue of social responsibility (S) dimension, and paid vacation is an important embodiment of employee rights and benefits, and it is also an important indicator under the topic of "work-life balance" that is of universal concern around the world. About 20% of the "Pioneer" 100 enterprises disclosed the number of paid annual leave days per capita. It is estimated that the average paid annual leave days per enterprise in 2022 will be about 9 days. It is particularly worth mentioning that the average paid annual leave days of CSDCC, China Resources Cement Holdings and Hegang reached 14 days, 13.6 days and 12 days respectively. Paying attention to the work-life balance of employees and solidly promoting the construction of harmonious labor relations are the common goals and pursuits of ESG leading enterprises.

　　9. Stable employment helps the economy to move forward. The average number of new jobs in "Pioneer 100" enterprises exceeds 10,000.

　　Under the background of the global economic downturn, rising unemployment rate and the rising trend of layoffs, absorbing employment reflects the responsibility and responsibility of enterprises. "Pioneer 100" enterprises take the initiative to attract new graduates, migrant workers, veterans and other key groups to find jobs, help laid-off employees to obtain new employment opportunities, and drive the upstream and downstream of the industrial chain to create a large number of employment opportunities. The data shows that more than 60 companies disclosed the number of employees they absorbed in 2022, totaling about 650,000, and the average number of employees absorbed by each company exceeded 10,000. For example, in 2022, the number of new employees in China Petrochemical Company was 20,891. In addition, ESG leading enterprises also take the initiative to shoulder their responsibilities and actively promote employment in the industrial chain. For example, Yili Co., Ltd. promoted the employment of dairy farming industry by 651,833 person-times.

　　10. Under the social dimension, China enterprises actively contribute to rural revitalization and charity, and private enterprises perform brilliantly.

　　Rural revitalization is an important strategy for China’s economic development and modernization, an inevitable choice for all people to achieve common prosperity, an important topic for the United Nations sustainable development 2030 goal, and an important measure for China enterprises to create social value. It is found that listed companies actively participate in rural revitalization, and help rural industries, talents, culture, ecology, organization and other comprehensive revitalization by participating in infrastructure construction, supporting characteristic industries, carrying out skills training, and setting up support funds. Among them, nearly 70% of the "Pioneer 100" enterprises disclosed the investment in rural revitalization in 2022, with a total investment of about 4.5 billion yuan and more than 2,800 projects. For example, in 2022, China Jiaojian invested 266 million yuan in free assistance funds in designated assistance areas; In 2022, Mengniu Dairy promoted the planting of more than 6 million mu and 12 million tons of high-quality forage grass in China, promoted the breeding of more than 1.7 million cows, and distributed nearly 32 billion yuan of milk, driving farmers to increase their income and become rich.

　　In addition to the investment in rural revitalization, it is an important action for enterprises to create social value and an active choice for enterprises to practice social responsibility. With the encouragement and support of the All-China Federation of Industry and Commerce, private enterprises have actively participated in glorious and public welfare undertakings, and made outstanding contributions to China’s characteristic public welfare undertakings. Statistics show that "Pioneer 100" enterprises invested more than 12.6 billion yuan in charity in 2022, among which 37 private listed companies invested more than 8.5 billion yuan in charity, and private enterprises performed brilliantly in charity donation. For example, Mindray Medical announced that it will invest 1 billion yuan to build a new campus for Dangshan Middle School to help the development of rural education.

　　11. Symbiosis with innovation, China enterprises promote sustainable development with technological innovation.

　　Technological innovation is the first driving force for the transformation of old and new kinetic energy of the economy and the realization of high-quality development. Accelerating the implementation of innovation-driven development strategy is not only the strategic requirement of the country, but also the internal demand of enterprises themselves, which is conducive to enhancing the sustainable development capability of enterprises and laying a solid foundation for industrial transformation and upgrading and sustainable development. The study found that the total investment of "Pioneer 100" enterprises in R&D in 2022 exceeded 500 billion yuan. From the industry point of view, the six selected enterprises in information transmission, software and information technology services all invested more than 10 billion yuan, far ahead; Geographically, the average R&D investment of enterprises in Beijing-Tianjin-Hebei region exceeds 9 billion yuan, ahead of Guangdong-Hong Kong-Macao Greater Bay Area, Yangtze River Delta, Western Triangle and other regions; From the perspective of cities, the average R&D expenditure of enterprises in Hangzhou, Ningde and Shenzhen ranks in the top three. "Pioneer 100" enterprises have vigorously promoted intelligent upgrading and green manufacturing, and have been at the forefront of the world in the fields of 5G information technology and clean energy equipment manufacturing. For example, China Mobile focuses on the frontier and urgent needs of the country, makes every effort to tackle key core technologies, takes the lead in setting up a 5G innovation consortium, shoulders the "chain length" of the modern industrial chain of mobile information, and actively helps China to become self-reliant in science and technology in the field of information and communication; Lenovo strategically increased its R&D professionals by about 5,000 in fiscal year 2021/22, and announced that it would add another 12,000 R&D personnel, while doubling its R&D investment in the next three years.

　　12.ESG leading enterprises attach great importance to information security and strictly abide by the bottom line of ESG responsibility.

　　In the era of big data, the problem of information security has become increasingly prominent, which has attracted worldwide attention. Ensuring information security is not only related to the interests of enterprises, but also their basic responsibility to practice ESG. It is found that more than 60% of the "Pioneer 100" enterprises have issued rules and regulations on information security, and nearly 40% have established information security management committees or working groups in their organizational structures. Some enterprises have invested in information security funds and conducted training to enhance the information security awareness of all employees. For example, the Agricultural Bank of China has formulated and implemented the Measures for the Management of Network Security, established a three-level network security organizational structure of "Science and Technology and Product Innovation Committee-Science and Technology Department-Professional Office", and set up data security centers in the head office and branches to closely weave digital security protection networks; Aauto Quicker has implemented strict data security management protocols, implemented user privacy protection, data classification, supervision, emergency response and third-party management, and established an information security committee to continuously strengthen information security and privacy risk management.

　　13. China enterprises adhere to the guidance of party building and improve ESG governance with China characteristics.

　　The core of the great innovation of corporate governance theory with China characteristics lies in strengthening the leadership of the Party, which is also the unique advantage of China enterprises in accelerating the construction of world-class enterprises. It is found that China enterprises embed the corporate party organization into the corporate governance structure, and establish and improve the corporate governance mechanism with China characteristics, which has its own responsibilities, coordinated operation and effective checks and balances, so as to promote the compliance construction of enterprises, enhance the awareness of sustainable development and promote ESG work. For example, China Tonghao continues to improve the party building cultural system of "one branch with one feature" and "one party member with one flag", and carries out in-depth practical activities on the theme of "strong vitality, creating good results and promoting growth", focusing on the entry point and force point for party building to integrate into production and operation, and ensuring the high-quality development of enterprises with high-quality party building; Cosl, a subsidiary of CNOOC, China, integrated the leadership of the Party into the whole process of corporate governance, fulfilled the pre-procedure of the Party Committee for making decisions on major issues, improved the corporate governance mechanism with the "three meetings and one layer" as the starting point, and promoted the modernization of corporate governance system and governance capacity.

　　14.ESG overturns the reform of executive compensation, and "Pioneer 100" enterprises actively explore the link between compensation and ESG performance.

　　With the gradual popularization and promotion of ESG investment concept around the world, the linkage between executive compensation and ESG performance has become a trend and may gradually become the norm. Some large foreign enterprises have urged the management and management to actively improve ESG performance by means of "linked compensation" assessment and incentives. According to statistics, in 2022, the proportion of companies linking ESG targets with executive compensation in Russell 1000 Index has reached 28%. The analysis of "Pioneer 100" enterprises shows that more than 20% of listed companies link management compensation with ESG, which urges management to promote the implementation of ESG. For example, baoshan iron & steel, a subsidiary of China Baowu, incorporated ESG performance indicators into the executive incentive and compensation plan, and took reward and punishment measures according to the annual ESG evaluation results; China Resources Land, a subsidiary of China Resources Group, has linked the executive compensation with the work of safe production in order to establish an effective and normalized sustainable development management system. Fosun International has established relevant mechanisms to link ESG performance with the remuneration of directors and senior management, among which "ESG assessment indicators" of executive directors (including ESG rating, ESG system construction, responsible investment management, carbon neutral management and ESG risk management) account for 10% of the overall performance assessment.

　　15. "Pioneer 100" enterprises focus on improving ESG management system to inject momentum into sustainable development.

　　ESG management system is the foundation for enterprises to promote ESG work. Establishing and improving the normalization mechanism of ESG management can effectively guide enterprises’ ESG work and improve the quality of ESG information disclosure. It is found that about 75% of Pioneer 100 companies have set up ESG committees or ESG leading groups at the board level, which is much higher than 54% of FTSE 100 companies. Large listed companies increasingly realize that improving the top-level architecture is the key to promoting ESG work. At the same time, among the "Pioneer 100" enterprises, over 30% have established ESG special system, about one-seventh have established ESG index system, and nearly 50% have carried out ESG special training. More and more listed companies gradually standardize ESG management system, improve ESG management ability, promote practice through management, improve ESG work level and enhance the resilience of sustainable development. For example, State Grid Yingda, a subsidiary of State Grid, has established a four-level ESG organization and management system, including the board of directors, management team, and ESG implementation team. The chairman of the board is the highest person in charge of ESG work, actively participates in external ESG special series training, continuously improves the ESG index system, and optimizes ESG management; Guodian Power, a subsidiary of National Energy Group, set up an ESG management leading group as the leading organization, and formulated the Management Measures for Environment, Society and Corporate Governance to ensure the institutionalized and systematic operation of ESG.

　　16. ESG information disclosure of enterprises in China is becoming more and more standardized, and ESG reports are substantive, comparable and balanced.

　　ESG information disclosure is very important to promote the sustainable development of enterprises. By presenting the environmental, social and governance (ESG) behaviors of the enterprise completely, openly and transparently, the enterprise can win the trust of investors, attract more investment, and improve its brand image and social reputation. Mainstream international organizations, such as Global Reporting Initiative (GRI) and International Council for Sustainable Development Standards (ISSB), continue to improve ESG information disclosure guidelines to help standardize ESG information disclosure. The research shows that more than 95% of the ESG reports of Pioneer 100 enterprises list the relevant contents of substantive issues analysis to ensure that the core ESG issues are fully disclosed in the report. Nearly 80% of the ESG reports of "Pioneer 100" enterprises disclosed the key performance data for three consecutive years or more, effectively transmitting the improvement of ESG performance to the capital market. More than 90% of the "Pioneer 100" companies actively disclose many negative information such as environmental pollution, safety production, employee turnover, product recall, administrative punishment, etc., so as to avoid misleading the report readers and ensure the balance of ESG information disclosure. Half of the "Pioneer 100" companies’ ESG reports were evaluated by third-party reports, such as China Chemical, Maanshan Iron and Steel Co., Ltd. and Yiling Pharmaceutical Co., Ltd., which applied for the rating of enterprise ESG reports to promote management and continuously improve the level of report preparation. Based on the comparative analysis,We believe that high-level ESG information disclosure should meet the requirements of substance of the topic, comparability of data, balance of information, completeness of content, timely release and verifiability of reports. The standardization of ESG reports of Pioneer 100 enterprises has reached a high level, but it is still necessary to pay attention to the evaluation of third-party reports and improve the quality of ESG reports.

ESG Action Proposal of China Enterprises

　　At present, with the deepening of the national green and low-carbon strategy and the open development of the financial market, China’s ESG development has rapidly entered the "fast lane" and achieved certain results. However, compared with western developed economies, it still faces some problems such as insufficient understanding, imperfect rules, insufficient constraints, inadequate system and insufficient practice. As the main body of the capital market and the practice of ESG concept, enterprises should conform to the development wave of ESG, explore the compatibility of ESG localization with international rules, play a subjective role in investment and business, actively carry out ESG practice, and promote the rooting and healthy development of ESG concept in China. On the basis of systematically combing the development status of ESG of listed companies in China, we put forward the following suggestions on how to further improve the ESG work level of enterprises in China.

　　First, based on the national strategy, ESG helps high-quality economic and social development.

　　China’s unique historical background, social culture and economic system make it necessary for China to absorb the international ESG experience, integrate its own characteristics and combine with the national development strategy, so as to shape the ESG practice with China color. Only in this way can ESG become a powerful tool to promote the sustainable and high-quality development of enterprises and society in China.

　　First, we must deeply integrate into the national strategy.On the basis of defining its own position, enterprises should actively respond to and deeply participate in the national strategic objectives, and put their own development into the historical journey of promoting the great rejuvenation of the Chinese nation with Chinese modernization. For example, the innovation drive is deeply rooted in the core engine of ESG practice, and innovation empowers business models, products and services to form new development momentum; Make full use of resources, technology or industry status, actively participate in major national strategies such as "One Belt and One Road" and rural revitalization, promote coordinated regional development, and shape ESG practice with China characteristics.

　　Second, we should promote the construction of ESG ecology in the industry.Enterprises should not only fully participate in the construction of modern industrial system, but also actively promote the new industrialization development strategy and build a win-win cooperation industry ecosystem. Industry leaders need to take on greater responsibilities and form and promote ESG concepts and practices with industry characteristics through transformation and upgrading and coordinated development among industries.

　　Third, we must create high-quality people’s livelihood value.Enterprises should closely link products and services with people’s livelihood and well-being, actively create employment opportunities, promote community co-construction and sharing, contribute to charity, and help realize "common prosperity" of society, which has become a key force to promote the deeper and broader development of ESG practice in China.

　　Second, improve the level of practice and strengthen the supply chain ESG management

　　Enterprises in China should promote ESG practice with higher standards and a more rigorous attitude, and realize the balanced and sustainable development of economic, social and environmental benefits. Enterprises need to establish a strategic goal of comprehensively improving ESG practice level as the basic orientation of sustainable development of enterprises, fully consider the impact on the environment and society when making business decisions, and take corresponding measures to reduce potential adverse effects. At the same time, China enterprises also need to actively participate in the global ESG practice, learn from the best actions, and continuously improve their own ESG performance.

　　Supply chain management is an important topic in the development of ESG in the world. APEC and the European Union have successively issued a number of policies to require enterprises to pay attention to the supply chain risks related to ESG and improve the security, stability and sustainability of the supply chain. However, it is found that the proportion of "Pioneer 100 Enterprises" carrying out supply chain ESG review is low. China, as the core of the global industrial chain and supply chain, should shoulder its due responsibilities and drive the upstream and downstream enterprises in the industrial chain to create long-term sustainable value. In the management of supply chain, enterprises should integrate ESG standards into the compliance review of suppliers to ensure that suppliers meet the corresponding standards in environmental protection, social responsibility and corporate governance; We should also provide ESG training and technical support to suppliers on a regular basis, and help suppliers understand and implement ESG best practices by sharing knowledge and technology. In addition, enterprises should also establish long-term partnerships with suppliers to jointly face the challenges of ESG and help the whole industry upgrade ESG.

　　Third, improve corporate governance and enhance the "she" power in the top-level structure

　　Sound corporate governance is the key to achieve ESG goals, and an effective governance system can guide and promote enterprises to continuously improve on environmental and social issues. High-quality corporate governance has also been proved to improve the economic performance and risk management ability of enterprises, enhance the resilience to meet challenges and promote the long-term sustainable development of enterprises.

　　First, we must adhere to the guidance of party building.The leadership of the Party plays an important leading role in corporate governance. It is necessary to better transform the leadership advantage of the Party into governance efficiency, and integrate the leadership of the Party, corporate governance and ESG governance with each other, so as to enhance the "control power" of enterprise decision-makers on sustainable development and promote the in-depth development of enterprise ESG work.

　　Second, we should improve the ESG governance structure.Enterprises should establish a decision-making and leadership mechanism for ESG work at the board level, regularly analyze the risks and opportunities of the enterprise’s social environment, examine and approve the company’s ESG strategy and key work, and review ESG major issues. At the same time, under the leadership of the board of directors, an ESG work organization system composed of management and executive layer is established to realize the guidance and supervision of ESG work by management and the implementation of ESG work by executive layer.

　　Third, we must strengthen the power of "her".Gender equality is an important topic of the UN Sustainable Development Goal 2030. At the decision-making level and management level, the role of "she" power can not be ignored. The different views and experiences brought by female directors and executives are helpful to improve decision-making efficiency and promote enterprise value creation. However, it is found that the average proportion of female directors and female executives in Pioneer 100 enterprises is 16.7% and 20.2%, both of which are lower than those in developed markets. China enterprises need to improve the diversification of governance structure, actively increase the proportion of female directors and female executives, make good use of "her" power to improve decision-making efficiency and promote enterprise value creation.

　　Fourth, improve ESG management, pay attention to planning guidance and system construction.

　　An effective ESG management system can help enterprises form advantages in value creation, risk control and market competitiveness; Moreover, this kind of ESG management, which goes deep into all levels and business links of enterprises, can also guide enterprises to form endogenous motivation for social and environmental responsibilities and promote the simultaneous improvement of social and commercial values of enterprises. The action rate of "Pioneer 100 Enterprises" in establishing ESG strategic objectives, formulating ESG special system and establishing ESG index system is still low, which needs to be improved urgently.

　　First, make a clear ESG plan.Planning is an important tool for enterprises to define ESG objectives, set work paths and guide work implementation. Enterprises should combine their own business characteristics and market environment, set practical ESG work objectives, and formulate systematic and practical ESG action plans.

　　Secondly, we should establish and improve the ESG system.A good system can ensure that ESG planning is implemented and implemented in the daily operation of enterprises. Enterprises should build a "1+N" ESG system with ESG special system as the guide and multi-dimensional specific implementation methods such as environmental protection, product management, customer service, employee responsibility and supply chain management as the constituent elements, clarify the powers and responsibilities of various departments and posts for ESG work, and ensure that ESG concepts are implemented throughout the business process of enterprises.

　　Finally, we should build a scientific ESG index system.Enterprises should build a layered, graded and classified ESG index system suitable for the characteristics of industries and companies, provide quantifiable tools for issue identification, report preparation, risk management and performance evaluation, help enterprises to clarify responsibilities, monitor progress and evaluate effects, and promote fine management and continuous improvement of ESG work.

　　V. Improve the data disclosure rate, and release ESG related reports before April 30th.

　　ESG information disclosure is a comprehensive mapping of enterprise ESG management and practice level. High-quality ESG envelope can not only reduce the compliance risk of enterprises, but also help enterprises gain recognition from consumers, regulators and rating agencies. In recent years, the global requirements for ESG envelopes have become more and more stringent, so it is urgent for China enterprises to further improve the quality and timeliness of ESG envelopes.

　　The disclosure of ESG key data is the most important thing to improve the quality of ESG information disclosure. ESG data provides quantitative, clear and comparable information for investors, regulators and the public, enhances the public and investors’ trust in enterprises, and also helps enterprises find and understand the problems and shortcomings of ESG work. The selection of "Pioneer 100 Enterprises" attaches great importance to the performance of key data, and the evaluation system contains a large number of quantitative indicators. China enterprises should establish and improve the ESG data management mechanism to ensure the effective collection, storage and processing of data; It is necessary to improve the quality and comparability of ESG data disclosure and better reflect the status quo and trends of key indicators.

　　The timeliness of ESG report release is also crucial. Timely disclosure of ESG information helps investors and other stakeholders to compare and analyze the financial performance and non-financial performance of the company, so as to make timely and accurate investment decisions; It is also helpful for enterprises to discover and deal with ESG risks and opportunities that may be faced in time. In recent years, global regulators have gradually tightened the release time of ESG reports. The Stock Exchange of Hong Kong and Euronext have required that ESG reports of listed companies should be published simultaneously with annual reports. In combination with the requirement of China Securities Regulatory Commission that annual reports of listed companies should be compiled and disclosed within four months from the end of each fiscal year, April 30 is chosen as the deadline for the collection of ESG reports. Therefore, we suggest that listed companies in China should release ESG related reports of the previous year no later than April 30th every year, so as to improve the timeliness of report release. In addition, we should actively participate in the evaluation of third-party reports, improve the quality of ESG reports with the help of professional strength, and then force the improvement of ESG management and practice.

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　　"China ESG (Corporate Social Responsibility) Release: Annual ESG Action Report", as the first research achievement of "China ESG (Corporate Social Responsibility) Release" and model ceremony project in 2023, will provide a new perspective and guidance for China enterprises to implement ESG practice, followed by a series of thematic reports. At the end of the year, we will also hold the annual ceremony of "China ESG Model", select the top ten "China ESG Model" enterprises, and show their excellent ESG practice cases, with a view to establishing a clear social value orientation, promoting enterprises to continuously optimize ESG practices, and forming a good atmosphere for the whole society to pay attention to and promote ESG.

　　In the process of evaluation and implementation, we will always pay attention to the development trend of ESG at home and abroad, and adjust and update the ESG evaluation standards in time to ensure that they are always in line with international standards and national conditions, and accurately reflect the ESG performance of China enterprises. In this process, we will continue to promote the standardization and normalization of ESG in China, and strive to push ESG practice in China to the international level.

　　Finally, we sincerely hope that all enterprises in China can actively embrace and practice the ESG concept, constantly improve their own ESG level, carry out ESG practice in a down-to-earth manner, and show their responsibility.

For example, this car is often mentioned as a space problem. Let’s take a look at it together.

First of all, from the appearance, the front face of Model 3 adopts a very avant-garde personality design and is equipped with a blackened air intake grille, which looks sporty. Then a simple headlight design is adopted, and the design looks very exquisite. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the body size of the car is 4724MM*1848MM*1430MM, and the car adopts lines with flamboyant personality. The side circumference looks very fashionable and atmospheric, and with large-sized thick-walled tires, it looks full of sports. In the rear part, the overall shape of the rear of Model 3 echoes the front face, and the taillights give people a very dynamic feeling and create a good gas field.

In terms of interior, the interior looks cool and the overall design is fashionable and concise. With the three-spoke steering wheel, it is equipped with electric up and down+front and rear adjustment, steering wheel memory, steering wheel heating and other functions, giving people an impulse to control it. From the central control point of view, the car is equipped with a touch-sensitive LCD central control screen, which makes the interior style impressive and looks young. Let’s take a look at the dashboard and seats again. The car is equipped with a delicate dashboard, and the information can be read easily and clearly. The car uses imitation leather seats, which are wide and thick and very comfortable to ride.

Model 3 is matched with the gearbox, which is 343KW and 723N.m, and its power performance is good.

The space size of the trunk of Model 3 is in line with its household positioning, and the storage space for family travel can be satisfied, with excellent space flexibility. In addition, the car is equipped with anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driving airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

The model class introduced today is the most considered class when many people buy their first car, mainly because the size of this class is moderate and the price is reasonable. Today, you can go to the 4S shop to experience this car.

　　What kind of music will the world hear at the 2008 Beijing Olympic Games? Is it rock music that stirs Guo Jingjing’s diving sound, Yao Ming’s dribbling sound and Liu Xiang’s starting rhythm? Or the Shaolin Zen music of Zhong Mingshan Forest and Crouching Tiger, Hidden Dragon? Or the mysterious music of a village tribe in China?

　　Tan Dun, an international musician who is famous for his innovation, always blends rich oriental charm with western pop elements.

　　This background undoubtedly made him a popular music planner for the opening ceremony of the Beijing 2008 Olympic Games. Recently, our reporter interviewed Tan Dun, who has just successfully completed the planning and creation of "Zen Shaolin Music Grand Ceremony", by email, hoping to give you an answer.

　　Tan Dun Music Creativity

　　How romantic it is to make music with the voice of athletes’ bodies. I have been touched myself, and I can also touch everyone in the world.

　　Bidding: Do you do physical exercise after work? What’s your favorite sport? Who is your favorite athlete?

　　Tan Dun: I insist on swimming every day after work, which is why I always try to have a swimming pool in my hotel when I am on a world tour. I like to brew melodies while swimming, so I often swim for half an hour without knowing it. Conceiving in water makes me feel immersed in the source of inspiration, because water is a symbol of hope and regeneration.

　　My favorite athletes are Guo Jingjing, Yao Ming and Liu Xiang. In my mind, all three of them are musicians, because I saw music and heard colors in their sports. The rhythm and intensity of their movements make me feel as if even the earth can be shocked and reversed. I’m doing research in this field recently, and I plan to turn Guo Jingjing’s diving sound, Yao Ming’s racket sound and Liu Xiang’s starting rhythm into rock music. I hope I can turn the athletes’ hard work and unparalleled shock into a very poetic music, which is the voice of their bodies and the rhythm of their hearts. How romantic it is to make music with their body sounds. I have been touched myself and I can touch everyone in the world.

　　Tan Dun Olympic Dream

　　I dream that Beijing Olympic Games is a world full of poetry, romance and love.

　　Competitive bidding: I heard that recently, IOC President Rogge watched the "Zen Shaolin Music Festival" created and planned by you at the Shaolin Temple in Songshan, the birthplace of Zen, and he excitedly raised your hands and said to all the audience and the media, "It’s so beautiful, this program deserves an Olympic gold medal! Composer Tan Dun should win the Olympic champion! " Is it true?/You don’t say.

　　Tan Dun: It’s true. We were all very excited at that time. This is the IOC’s great appreciation of Wushu and the traditional culture of China-Zen philosophy. Since I wrote Crouching Tiger, Hidden Dragon, I have been continuing my feelings, trying to bring China traditional sports-Wushu to a poetic and romantic realm through music. I dream that the Olympic Games in Beijing is also a world full of poetry, romance and love.

　　Tan Dun’s "Root" of Creation

　　Only new "creativity" can connect the contemporary world with the future China.

　　Competition: You once said that you hoped that orchestras all over the world could play your works to promote China culture and make China culture a big step forward in the 21st century. Is this an important part of your musical ideal?

　　Tan Dun: Yes.

　　My music is in sync with the world, which challenges my creation, and I must also try my best to bring surprises to the world. Can you imagine growing tea and making a tea ceremony in the desert? I just staged my new opera Tea in the desert of New Mexico. It’s so Zen. Everyone was drunk by China in the desert. I’m trying to attract a jade, which requires all art institutions at home and abroad to pay attention to the recognition of "China’s creative culture" and let the whole world know more about Chinese, so that we can have a dialogue with the world. Creativity is a bridge, and only new creativity can connect the contemporary world with the future China. Only in this way can people love a modern China.

　　Competitive newspaper: You said that China is the "root" of your creation. Is this an important reason why your music is widely praised in the world?

　　Tan Dun: This year, my new concept of "Organic Music and Green Rhythm" will be invited to tour 17 countries. The more praise the world gives me, the more I appreciate China culture. I feel that instead of praising me, I should be grateful for this magical land behind me. It is this fertile soil that gave me a golden key, which opened the doors of the metropolitan opera, the Vienna "Golden Music" Hall and the Berlin Philharmonic, the most famous art halls in the world. I believe that we can also use this "golden key" to open the holy door of the Olympic Games.

　　In your opinion, how will the opportunity of hosting the Olympic Games in Beijing promote the spread and promotion of China culture in the world?

　　Tan Dun: As I said, I have a golden key in my hand, which is a magic key made of special materials. It contains China’s profound philosophy, intelligent tradition and creative people, and I am proud to be a member of this group of people. As long as we never forget to excavate and inherit our traditional culture, we will always get inspiration and harvest from it. We must not neglect our own value, because this is precisely the reason why the whole world respects China, and it is also the capital for us to host the Olympic Games and participate in the Olympic culture.

　　Tan Dun Olympic Songs

　　A successful Olympic song, first of all, should be "mind-wandering", which is my advice to all Olympic song creators.

　　Bidding: Beijing is collecting Olympic songs. Is there an Olympic song that impresses you now? What advice do you have for the creators of the songs? What characteristics do you think a successful work should have?

　　Tan Dun: To be a successful Olympic song, we must first "take the heart" and be able to sing the heartfelt desire and passion. This is also my advice to all Olympic song creators (including myself). In addition to "mind-wandering", we should also "be innovative" and innovate a new skill, new structure and new language, pointing directly at people’s spiritual world. We should be international, ethnic and have the courage to innovate.

　　Bidding: Do you have any plans to create theme songs or other musical works for Beijing 2008 Olympic Games?

　　Tan Dun: Like all my colleagues who participated in the creation, I have exhausted my mind in the creation of Olympic music. Before that, I specially went to some cradles of China traditional culture to collect folk songs. The resources there inspired me. There, I heard the world’s expectations for China culture. Olympic songs are hymns written by God through our hands. This is the voice from heaven and the dream of harmony between heaven and earth.

　　Brief introduction of Tan Dun

　　Tan Dun, born in Hunan, was admitted to Beijing Central Conservatory of Music in 1978 and obtained a master’s degree in music. After going to the United States in 1986, he obtained a doctorate in music from Columbia University. Now living in new york.

　　Tan Dun’s major works include: Symphonic Drama Series, which includes five symphonic works. Among them, Tan Dun tried to bring China’s ancient witch culture into modern symphony performance; Organic music series, which integrates natural timbre into symphony, and its representative works include Water Music, Paper Music and Tao Le; Multimedia series, exploring audio-visual structure and creating new media across time and space and culture, with representative works such as Map.

　　Tan Dun, a composer and conductor famous for his innovation, is currently the music planner for the opening ceremony of the Beijing 2008 Olympic Games. He has been involved in the music creation of films about Beijing’s Olympic bid since 2000.

　　Tan Dun has crossed many boundaries between tradition and modernity, between East and West, between classics and pop. For music lovers all over the world, Tan Dun is undoubtedly a cultural banner with rich oriental colors, paving a bridge for the integration of Chinese and Western cultures. Tan Dun has won the most influential and prestigious music awards in the world, including the Grammy Award and the Oscar Award for Best Original Music, and was awarded the "Composer of the Year" by the American Music Association. He was also named one of the ten Chinese who influenced the world in 2006 by the ten most important Chinese media in the world, such as Phoenix TV.

　　Tan Dun Olympic Fate

　　I am an Olympic volunteer, and I hope I can provide my knowledge and experience in music creation without reservation.

　　Bidding: Please tell us about the cultural and promotional activities related to the Beijing Olympic Games in the past.

　　Tan Dun: I have always had a relationship with the Olympic Games. Seven years ago, I participated in the music creation of China’s Olympic bid film. When it was announced in Moscow that China had won the right to host the Olympic Games, I felt honored, because my music also played a small role in China’s successful bid for the Olympic Games. I feel that I have studied music all my life. If I can participate in this once-in-a-century activity, it is our fate, and it is my fate with China culture.

　　Competitive bidding: What other Olympic-related work will you do now or in the coming year? In what way will you participate in the Beijing Olympic Games?

　　Tan Dun: I am honored to be invited by BOCOG to be the music planner for the Beijing Olympic Games. In my work, I have been looking for inspiration from eastern and western cultures, and at the same time, with the help of my friends all over the world, I have attracted these "world leaders" to this sacred work. Apart from composing theme songs, I am also planning some other Olympic-related music, such as Olympic logo music and award music. This is a huge echelon project, in which everyone is silently contributing. I am an Olympic volunteer. I hope I can provide my knowledge and experience in music creation without reservation. I hope our small contribution can contribute to the success of the Olympic Games. I am very proud of being a volunteer of the Olympic Games.

　　Tan Dun Beijing Impression

　　During the Olympic Games, Beijing should have fresh air, cool breeze and unparalleled enthusiasm.

　　Competitive newspaper: Do you feel that the Olympic Games have brought changes to Beijing? What do you think of this change?

　　Tan Dun: This is a rare opportunity in a century. With this opportunity, we will work harder to change the living environment and realize our green dream. It is indeed a very difficult task to make our sky bluer and our water cleaner, so that our future generations can live in a better environment. However, hosting the Olympic Games has greatly touched us, and people should take improving the environment as a top priority by supporting the Olympic Games. Our efforts now will be the greatest wealth for the future.

　　Bidding: What do you think Beijing is like during the Olympic Games?

　　Tan Dun: At that time, Beijing should have fresh air, cool breeze and unparalleled enthusiasm. The whole city was full of love, and the whole world was intoxicated and crazy about it. (Source: Competitive Newspaper)

Editor: Zhu Xinrui