800,000 millet SU7? It is a high-priced flagship and a breakthrough in the high-end market.
Today, the new energy vehicle market is surging. As an emerging force, Xiaomi Automobile has attracted much attention in every step. Recently, the news that Xiaomi plans to launch a model with a price of up to 800,000 yuan, Ultra Prototype, has triggered a wide discussion in the market. This model not only has excellent performance and high-end configuration, but also carries the strategic intention of high-end brand, market expansion and technological innovation of Xiaomi automobile.
Xiaomi SU7 Ultra Prototype, as a flagship model in Xiaomi SU7 plan, has remarkable performance parameters. According to related reports, the car is equipped with dual V8s+V6s three-motor all-wheel drive system, with an output power of 1,548 HP and an acceleration time of 0-100km/h of only 1.97 seconds, which is comparable to many top-class supercars. At the same time, its braking system is also excellent, and the braking distance of 100-0km/h is only 25 meters, showing excellent handling performance. In addition, the body is made of carbon fiber, which not only greatly reduces the weight of the car, but also improves the handling and endurance, bringing drivers a more extreme driving experience.
The high performance of Xiaomi SU7 Ultra Prototype undoubtedly provides strong support for its high price. In the high-end electric vehicle market, consumers’ pursuit of performance is often directly proportional to the price. Therefore, from the point of view of product performance and configuration, it is reasonable to price 800,000 yuan.
In addition, Xiaomi has been committed to enhancing the high-end image of the brand. The launch of the high-priced Xiaomi SU7 Ultra Prototype not only helps to consolidate Xiaomi’s position in the high-end market, but also enhances the overall value and influence of the brand. In the market competition pattern, there have been successful cases of high-priced models such as Tesla Model Slaid and Porsche Taycan Turbo GT, indicating that consumers have a certain degree of acceptance for high-priced high-end electric vehicles. Therefore, Xiaomi’s introduction of high-priced models is also in line with the trend of market competition.
Goldman Sachs’ prediction of Xiaomi SU7 Ultra Prototype also provides a basis for market recognition for its high selling price. Goldman Sachs predicts that this model will sell 4,000 units in 2025, with an average price of 800,000 yuan. Although this is only a forecast, it also reflects the market’s expectation and recognition of the high price of Xiaomi SU7 Ultra Prototype to some extent.
Xiaomi SU7 Ultra Prototype is not only a further promotion of the high-end strategy of its own brand, but also a strong impetus to the active expansion of market space and technological innovation. First of all, the introduction of high-priced models will help to enhance the brand image and overall value of Xiaomi Automobile. In the global automobile market, high-end brands often represent higher quality and technical level. Xiaomi can further enhance its popularity and influence in the global market by launching high-priced models.
Secondly, with the increasing awareness and acceptance of electric vehicles by consumers, the high-end electric vehicle market is gradually emerging. Xiaomi’s introduction of high-priced models will help to occupy a place in this emerging market, expand market space, and achieve sales growth and market share improvement.
Finally, high-priced models often need higher technical content and added value to support their selling prices. Therefore, Xiaomi’s launch of high-priced models will promote its research and development and innovation in core technology fields such as battery technology, drive system and intelligent driving. This will not only help to enhance the overall competitiveness of Xiaomi automobile, but also bring consumers a more advanced and intelligent driving experience.
Xiaomi will launch the SU7 Ultra Prototype with a price of 800,000 yuan. Although the pricing has not been officially confirmed, it is possible and reasonable to price it at 800,000 yuan in terms of product performance, high-end brand demand, market competition pattern and Goldman Sachs forecast. This move will have a positive impact on the brand image, market space and technological innovation of Xiaomi Automobile, and lay a solid foundation for the future development of Xiaomi Automobile.