＂The hottest golden week in history＂？ The tourism industry is optimistic about the ＂May Day＂ holiday.

　　Tourists visit the Slender West Lake Scenic Area in Yangzhou, Jiangsu.

　　Photo by Meng Delong (People’s Vision)

　　The picturesque scenery of Dalan Tea Garden in Yuyao, Ningbo, Zhejiang attracts tourists.

　　Photo by Hu Xuejun (People’s Vision)

　　China tourism academy recently released "Analysis of Tourism Economy Operation in the First Quarter of 2021 and Trend Prediction in the First Half of the Year", which shows that the tourism economy in the first quarter of this year is running better than expected, and the fundamentals of recovery are more stable. It is estimated that the number of domestic tourists will reach 1.722 billion in the first half of this year, an increase of 85% year-on-year; Domestic tourism revenue will reach 1.28 trillion yuan, a year-on-year increase of 102%.

　　Tourism recovery is unstoppable.

　　The report shows that in the first quarter, China’s tourism economy rebounded steadily, consumer confidence was further restored, industrial kinetic energy was further accumulated, and industrial policies were further optimized. Urban leisure and rural holiday are all hot, and red tourism is obviously warming up. Local culture and tourism products are innovated, and tourists pay attention to local in-depth tours, including hotels, high-end hotels, museums, art galleries, libraries, historical and cultural blocks and leisure trails around the city.

　　The tourism industry is optimistic about the May Day holiday. Where to go data shows that this year’s "May 1" air ticket booking volume has significantly exceeded the same period in 2019, an increase of more than 25 times compared with the same period in 2020. Ctrip predicts that the upcoming May Day holiday is expected to become "the hottest golden week in history".

　　Dai Bin, Dean of china tourism academy, said that the second quarter is a traditional peak season for travel, including Qingming, May Day and Dragon Boat Festival, which is likely to become a strategic turning point in the fight against epidemic. According to the data of holidays in Tomb-Sweeping Day, there were 102 million domestic tourist trips, which increased by 144.6% compared with the same period before the epidemic, and returned to 94.5% in the same period before the epidemic. The domestic tourism revenue was 27.17 billion yuan, which increased by 228.9% compared with the same period before the epidemic, and returned to 56.7% in the same period before the epidemic. 83.19% will travel in the next three months. The tourism consumption psychology of urban and rural residents began to change from cautious to positive. Judging from the leading indicators such as the search volume of tourist destinations, the number of flights and hotel reservations, domestic tourism is expected to approach or exceed the level of the same period in 2019 during the May 1 ST period. Tourism products will move from the current "low price and high quantity" to "low price and high quantity", and local areas and individual industries may have "high price and high quantity". The report suggests that all localities should seize the "May Day" and Dragon Boat Festival holidays and guide the healthy and orderly development of the tourism market with the satisfaction of tourists as the guide.

　　Red tourism enthusiasm is high.

　　Red tourism continues to heat up this year. Red scenic spots such as Jinggangshan in Jiangxi, Yan ‘an in Shaanxi and Xibaipo in Hebei are favored by tourists. Many red scenic spots have launched a combination route of "Red Theme Tour+Historical Humanities Tour+Beautiful Landscape Tour", so that tourists can not only appreciate the humanistic feelings brought by red tourism, but also experience the ecological tour, and the tourism experience has greatly increased.

　　The latest statistics from the same journey: Zunyi, Gutian, Xibaipo, Shaoshan, Yan ‘an, Jinggangshan, Jiaxing, Shanghai and other well-known red tourist destinations with historical sites and memorial venues such as the Communist Party of China (CPC)’s development history, anti-Japanese war history and liberation war have attracted much attention. Red tourism will become a hot spot for May Day travel. In the second quarter, the red tourism market will gradually heat up, reaching a peak around July 1st.

　　Hu Heping, Minister of Culture and Tourism, introduced at a news conference in the Central Committee of the Communist Party of China a few days ago that in recent years, people’s desire to learn revolutionary history and feel revolutionary culture has become increasingly strong, and visiting revolutionary sites, memorial halls and museums has become a common practice, and red tourism has gradually developed. From 2004 to 2019, the national red tourism resources have been continuously expanded, and more and more precious revolutionary cultural relics have met with tourists. The number of people participating in red tourism has also increased from 140 million to 1.41 billion every year. Many red scenic spots have become the experience places for middle-aged and elderly people to relive their passionate years and feel the changes of the times, and become the "punching places" for young people to listen to red stories and pay tribute to heroic models.

　　To celebrate the 100th anniversary of the founding of the Communist Party of China (CPC), the Ministry of Culture and Tourism will launch "100 Excellent Red Tourism Routes in the Centennial of the Party", hold a red story commentator contest, organize excellent commentators to enter institutions, schools and troops, tell red stories and other activities, and also organize red study tours, hold a red tourism planning creative contest for college students and other activities to actively guide young people to follow their ancestors’ footsteps and experience the struggle process.

　　Smart tourism leads innovation.

　　Mass tourism, which has fully recovered after the epidemic, is entering a new stage of sustained growth, demand classification and consumption stratification. The demand for innovative products that can stimulate travel motivation and meet quality and diversified consumption is huge, and smart tourism will lead industrial innovation. At present, 90% of tourists have experienced tourism information services, including online booking, personalized customization, paperless admission and electronic payment.

　　The National internet plus Tourism Development Report (2021) jointly released by the Resource Development Department of the Ministry of Culture and Tourism and china tourism academy recently shows that "internet plus" has become a new scene for mass tourism and a new kinetic energy for smart tourism. Internet and digitalization have become the infrastructure of smart tourism, the life content and consumption scene of mass tourism. The Internet penetration rate of tourists’ consumption has risen steadily, and the total online travel consumption has reached the trillion level.

　　Dai Bin believes that virtual experience products such as "Cloud Exhibition", "Cloud Performing Arts", "Cloud Travel" and "Data Museum" promoted by AR, VR and AI have realized the process from concept introduction to market acceptance. "internet plus Tourism" not only sets up a highway for both the supply and demand sides, but also weaves an ecological network interwoven with warp and weft for the tourism industry, where the market subject and the consumer subject coexist. Cross-border technology enterprises will subvert the traditional mode of production in the field of tourism and provide brand-new kinetic energy for the high-quality development of cultural tourism integration.