Peking University Deng Hongkui’s research group recently published a research paper entitled "Efficient and Rapid Preparation of Human Pluripotent Stem Cells by Chemical Reprogramming" in the international academic journal Cell Stem Cells. In this study, a new chemical reprogramming system was established to induce human adult cells into pluripotent stem cells more quickly and efficiently.
　　According to the team members, pluripotent stem cells have the ability of infinite self-renewal and differentiation into all functional cell types of organisms. These magical characteristics make them widely used in cell therapy, drug screening and disease models, and they are the most critical "seed cells" in the field of regenerative medicine. How to induce pluripotent stem cells in vitro has always been a key scientific problem in the field of life science. In 2013, Deng Hongkui’s research group published an original achievement in the journal Science, that is, it can reverse the fate of cells without relying on endogenous substances such as oocytes and transcription factors, and reprogram mouse somatic cells into pluripotent stem cells (CiPS cells), opening up a new path of somatic cell reprogramming. In 2022, Deng Hongkui’s research group made a new breakthrough and successfully realized the induction of human adult cells into pluripotent stem cells (human CiPS cells) by using small chemical molecules.
　　The essence of life is a chemical process, and it is theoretically the most effective way to regulate the fate of cells through small chemical molecules. There are essential differences between chemical reprogramming and traditional reprogramming technology: traditional transgenic reprogramming technology, such as induced pluripotent stem cell technology (iPS technology), drives the cell fate to change directly through the over-expression of endogenous transcription factors, and its induction process is difficult to control; Chemical reprogramming is to use exogenous chemical small molecules to simulate external signal stimulation and drive the cell fate to change in stages. Therefore, this method has strong controllability, and it is expected to achieve precise regulation of cell fate, reverse cell identity and functional state, and make reverse development possible.
　　In this latest research achievement, Deng Hongkui has established a faster, more efficient and more stable reprogramming method of human cytochemistry. The researchers discovered a new combination of small chemical molecules, which greatly accelerated the reprogramming process. The induction period was shortened from 50 days to less than 30 days, and the induction could be completed in 16 days at the shortest. At the same time, the induction efficiency is greatly improved, up to 31%. The new system was tested on somatic cells from 17 individuals with different genetic backgrounds and different ages, and all of them could be induced efficiently, which accelerated the wide application of human CiPS cells in cell therapy, drug screening and disease models.
　　According to the previous report of the research group, the original system went through the stages of epithelioid cells, plastic intermediate cells and XEN-like cells in the process of inducing human CiPS cells, and finally established pluripotent stem cells. However, this study found that the molecular mechanism of the new system is faster and more efficient: the proliferation ability and oxidative phosphorylation metabolic activity of plastic intermediate cells are significantly enhanced, and they no longer go through XEN-like stage, and the pluripotent genes are activated faster and the molecular path is more direct. It is particularly important that traditional iPS reprogramming relies on the process of glycolysis and metabolism, while the most critical stage of chemical reprogramming-the production of plastic intermediate state depends on oxidative phosphorylation, not glycolysis and metabolism. This discovery reveals the importance of specific energy metabolism pathways to the fate transformation process of different cells, and provides a new perspective for understanding the regulation mechanism of cell fate from the perspective of energy metabolism.
　　In addition, the new induction scheme established in this study is not only fast, efficient and stable, but more importantly, it has clear components, and does not depend on serum or feeder cells. These properties better meet the needs of clinical application, laying a foundation for establishing human CiPS cell lines that meet the clinical application standards and making it a key step towards clinical application. Compared with transgenic over-expressed transcription factors, chemical small molecules have the advantages of not integrating genome, reversible action and simple operation, so CiPS technology is safer, simpler and easier to standardize, and has broad clinical application prospects. At present, Deng Hongkui’s research group has efficiently prepared islet cells from human CiPS cells, and verified its safety and effectiveness in treating diabetes in large animal models, highlighting the clinical application value of human CiPS cells as "seed cells" in treating major diseases.
　　

Special feature of 1905 film network Recently, with the gradual improvement of the epidemic situation, cinemas have also ushered in a new "restart". The online drama market, which has not been affected by the epidemic before, has produced many excellent works. Meng Hua Lu, which detonated the whole network this summer, also ushered in a grand finale.

Since its launch, this drama has won the hearts of many audiences. The live screening ceremony of the finale of Dream of China was held on June 26th, and the total number of reservations was close to 800,000, which was both eye-catching and golden.

The novel marketing method of the live broadcast ceremony of the finale of Meng Hua Lu has also made many netizens see the marketing potential of film and television works. Especially in the post-epidemic era, how to renovate film marketing has become a topic worthy of discussion. In this issue, Weng Yang, an associate professor at the School of Management of Beijing Film Academy, was invited to talk about film marketing with you.

The finale screening ceremony of Meng Hua Lu invited the main stars of the series to broadcast live together and enjoy the finale with the audience who followed the drama for a long time. This screening ceremony not only gave many viewers a sense of freshness, but also caused some controversy.

Some netizens think that this practice is an advanced screening in disguise. Weng Yun agrees with this view: "Let’s go back to its essence, or simply package our star, which is the marketing element, with this sales action that its own platform may want to do, but it skillfully borrows a marketing concept, that is, the concept of premiere, which is very common in film projects."

Many viewers believe that the emotional value brought by watching the drama with their favorite stars is far more worthwhile than watching the finale itself in advance. This just proves that as long as the audience’s choice is respected, the audience will also recognize it. At the same time, this relatively successful marketing case also gives a reference to the filmmakers in the post-epidemic era. No matter from strength or pattern, film marketing is often richer than drama marketing. From the observation, there are some new trends in film marketing in recent years.

First of all, the participation of stars in the live broadcast has become one of the popular marketing methods. Weng Yun shared an example. At the time of release, the marketing party designed to let the director walk into the live broadcast room and talk with six vertical talents. With the accumulated spread of these talents, more non-core circle users will also come into contact with the film. Judging from the data performance of the live broadcast, it is also very eye-catching.

With the popularity of short videos, marketing through short videos has become a popular way. Because of the characteristics of short, flat and fast, short video marketing often leaves few memory points for the audience, so the development of short video marketing has also reached a bottleneck, but some content through short video marketing will also arouse the interest of the audience, such as the file scheduled for next year’s Spring Festival, in this year’s Spring Festival file, short video materials have been released, and the content is to celebrate the New Year for everyone. Short video marketing also shows the trend of film marketing action leading.

In addition, the movie cloud premiere is also a relatively new and popular marketing tool. At present, this method is also adopted in the release, starring and interacting with the audience through cloud connection after the film is shown. The whole cloud premiere is rich in topics and the communication effect is also very good.

Judging from these popular marketing methods in recent years, many films actively adopt online marketing methods. For example, the starring actor mentioned in an interview that "all aspects of the new stage should adapt to new ways". In this post-epidemic era, film marketers need to make more explorations to maintain the audience’s enthusiasm for movies.

We can foresee that the film marketing in the post-epidemic era will be more interactive. When watching movies, many viewers will have a strong desire to share, and they will want to interact with the film through some online or offline ways. They can remind the audience to punch in as a souvenir through some special video materials, or bury some stalks that can interact with the audience in the film.

This method can achieve an interactive marketing closed loop online and offline through a low budget. If the number of the leading actor "San Ge" is published in the hit movie, you can add him as a WeChat friend and check his circle of friends to see the eggs outside the movie.

Cross-border cooperation is also the direction that film marketing can explore, and additional marketing effects can be achieved through the development of derivatives. In addition, with the rapid development of science and technology, the possibility of film marketing is quite rich through the empowerment of science and technology. Weng Yun wondered: "In the future, whether we can use holographic projection to interact with us more in this way when doing various activities, which I think are actually better things to see."

At the moment when cinemas are gradually recovering from the epidemic, we hope to see popular works with a big reputation to ignite the whole film market. I also hope to see more interesting film marketing to attract the audience into the cinema. Of course, marketing is icing on the cake, and what really plays a practical role is still the quality of the film itself. It is expected that in the second half of 2022, we can witness the China movies coming out of their own bright future.

　　Beijing, April 25 (Xinhua) According to the Voice of China, "Chaoguang Night News" reported that on April 23, a total of 25 provinces (municipalities and autonomous regions) held a written civil service examination, with a total number of applicants reaching 4.095 million, which is the largest civil service examination. However, since Saturday night, the topic of "Civil Servant Joint Entrance Examination" has exploded on the Internet. Many netizens said that the "double-creation" questions in the application topic were circulated before the exam, and netizens from Jiangxi, Chongqing, Hunan, Guizhou and other places have cracked down on the Internet. In this regard, Yang Guangye journalists launched an investigation.

　　Many provincial civil service exams are suspected of being leaked. Official: It is involved in verification.

　　According to the registration data, 136,000 people successfully registered for the civil service examination in Jiangxi Province on the 24th. As soon as the exam ended that afternoon, some people reported that the test questions were similar to the simulated test papers that had been done in some training institutions before. According to the information circulating on the Internet, the most questioned topic is the topic of the day. Some candidates posted on the Internet that the topic of "starting a business" had been done in the simulation paper of the training institution before. Even some administrative professional ability test questions have been met.

　　Later on the day of the exam, Huatu Education Group Fuzhou Branch published an article in its WeChat WeChat official account, in which several screenshots were quoted, all of which were similar to "Huatu guessed the exam questions". This statement has undoubtedly deepened the public’s doubts about the fairness of the civil service examination. Weibo, the official of Jiangxi Provincial Department of Human Resources and Social Security, announced that he had been involved in the investigation.

　　While there is a rumor on the Internet that Jiangxi civil service examination is suspected of leaking questions, there are also candidates from Sichuan, Shanxi, Guangxi and other provinces and regions who reflect similar situations. Xiao Zhao, a candidate from Sichuan Province, took the civil service examination in this province on the same day. That night, he saw the so-called "Huatu Secret Volume" circulating on the Internet. According to his memories, Xiao Zhao compared it and found that the "Secret Volume" was highly compatible with the real examination questions. "Even the last big question in Sichuan is the same as that in Huatu. The coincidence rate of the application can be said to have reached the name of the cafe mentioned in its title, which is exactly the same. " Xiao Zhang, a Shanxi examinee, also saw the so-called "Huatu Secret Paper" which was widely circulated on the Internet. He said that the similarity between the examination questions and the "secret paper" in the administrative professional ability test paper was as high as 80% or more.

　　For the situation reflected on the Internet, a staff member of Huatu Education Jiangxi Branch denied that Huatu leaked the test questions. "The civil service examination questions belong to the national first-class secrets. We Huatu have no insiders in the (proposition group) and there is no way to disclose the questions. It just means that our team of teachers in Huatu is excellent, and they may have talked about some topics in their usual lectures. " A senior manager of Huatu Education also believes that if a commercial training institution hypes up by getting the examination questions belonging to state secrets in advance, it is undoubtedly suicidal.

　　He said that Huatu Education Group has noticed this incident and will cooperate with relevant departments in a timely and full manner.

　　Insiders of training institutions have different opinions, and commercial speculation is not excluded.

　　Similar problems have occurred more than once. Whether it’s the real disclosure or the hype of training institutions, under the background of all kinds of suggestive training and publicity, whether there will be problems in various exams every year has now become a topic of concern and even concern. In this regard, the responses of some insiders in the industry are also different.

　　In Henan, the registration for the 2016 Henan Civil Service Examination has not yet started, and the training course of a civil service examination training institution in Xuchang has already started. The reporter visited Xuchang Civil Servant Training Market in Henan Province and found that most of the slogans such as "package" and "you know" are just bragging propaganda of some training institutions, and the probability of leaking questions in advance in the public examination is very small.

　　A staff member said in an interview that although some training institutions advertise "no refund" and "no refund" before the exam every year, even some training institutions will say that they will invite teachers to give lectures, but these are just to attract students’ attention: "The longer the time, the higher the pass rate. It is unrealistic and impossible to pass the exam. How can he pass it?" It is impossible for a teacher to give a lecture. Don’t even think about it. It is impossible. If he dares to give a lecture, he will break the law. We know that he will not be allowed to come out after the question is finished. " Regarding the situation that the written test of Jiangxi civil servants "provincial examination" has leaked this year reflected by netizens and candidates, he believes that in order to improve the success rate of training, some training institutions may invite experienced teachers to bet on the questions in the final stage of training, that is, the "gambling questions" in the industry, but this is only applicable to the application of this examination subject. "If you apply, he has a topic. There are several hottest topics this year. You have read all these and mastered them. You are not worried about which one. If you apply, there are actually only a few major events every year."

　　Mr. Zhang, who once set up a training course for civil servants in Xuchang, also told reporters that advertisements such as "package" and "but refund" are actually to attract students. Often, this "no refund" training method has a high application fee, and the training institution earns probability money, and if the candidate has not passed the exam, the training institution will not refund all the fees to you, but only a part. In response to the leakage incident, Mr. Zhang said that the civil service examination is an important way for the country to select outstanding talents and enrich the ranks of government personnel. Both the examination procedures and confidentiality work are very strict, and it is difficult to leak questions. It is possible for someone to take photos in violation of regulations during the examination. "Some small training institutions may cheat during the exam. For example, they find several people and sign them up for the exam. Each person has different topics, and then they go into the examination room to do the questions, and then bring out the answers, and then pass them on to some candidates through miniature headphones and electronic equipment."

　　There are also people in the industry who are likely to analyze the leak.

　　Li, who didn’t want to be named, is the head of a small civil servant examination and training institution. Although he didn’t get wind of this suspected leak before the exam, he was not surprised at all: "This kind of criminal record was there before, but it was different in degree." As a veteran in the industry, Li believes that the possibility of training institutions taking the public examination questions is about zero. Because betting on the topic means that the number of questions is very small, under such a premise, if it is extremely close to the real question, there must be something fishy: "From the root, there must be something wrong with the questioner. Theoretically, the questioner put away his mobile phone during the question, but he probably put his ideas and some larger institutions through the wind before the question, so when he really gave the question, it was what he had said before. "

　　Li revealed that at present, almost all civil service examination and training institutions will enroll students under the banner of "package". "package" means that if it is impossible to get a full refund, once it has passed the exam, it will bring huge benefits that ordinary people can’t imagine: "The fees charged by large training institutions are very high. The first one is a full refund, at least 18,000 yuan, and there are more than 500,000 yuan, that is, no matter what the written test is, if it is only a full refund, the second one is about 15,000 yuan. This kind of defense is not a full refund, but it is only a few thousand dollars, and it may be four or five thousand dollars. From the market point of view, students are more inclined to choose the first one because it doesn’t matter how much money I spend when I pass the exam. If I really enter the written test, the economic benefits will be huge, and the first income may be hundreds of millions. From the perspective of economic interests, it is desperate for this institution. The second reason is that the state’s handling method is not decisive. In the past, there have been such things as missing questions in the postgraduate entrance examination. Basically, whoever has an accident will be dealt with. It seems that there are few such things as retaking the exam, which is very unfair to the majority of candidates. "

　　In Li’s view, the suspected disclosure of questions by individual training institutions may push the public examination training market with huge resource monopoly to the extreme of more abnormal development: "This incident is a cardiotonic for these large institutions, which makes the majority of candidates more confident that they are authoritative, whether they are betting on questions or have internal information, and they must be reported for the next exam. No matter whether they fail this time, even if they have to retake the exam this time, they will still believe that they have this strength. Candidates don’t think too much, just want to know whether I can get in, where to spend money instead of spending it, and there may be real questions in the training process, even if a very small part is worthwhile. This will further lead to resource monopoly and seriously affect the fairness of the market. "

　　In this regard, Chen Xiaoxi, a lecturer in the Department of Ideological and Political Affairs of Chuzhou University and a doctor of philosophy at Fudan University, said that some training institutions would seek ways to disclose exam questions and even organize cheating in order to achieve a high pass rate. It is also possible that exam questions will leak in different links. "Including the easing of marking, the easing of propositions, the transportation and preservation of test papers, and the possible fraud caused by the internal examination room, we said today that internet plus will promote the development of many industries, but internet plus will also bring serious challenges to many things. For example, now that communication technology is so developed, it will also lead to fraud in exams."

Shangtangniu Samsung Beef Offal in Stock

Roasted Goose

Water chestnut cake Water-chestnut Cake

The secret salty meat dumplings Pyramid Dumpling (the judges refer to the translation)

Whole egg shrimp Wonton Noodles Shrimp Wonton Egg Noodles

Padding rice noodles with driven radish (for judges’ reference)

Radish giblet White Radish and Beef Offal

Boat porridge Sampan Congee

Egg Tart

Boiled tender chicken with shredded ginger and scallion

Steamed Rice Rolls with Shrimps

　　62 kinds of Xiguan snacks have standardized English translations.

　　Yesterday (9th), the two-month "Collection of Translated Names of Xiguan Cuisine" ended. After selection by citizens and experts, 62 kinds of Xiguan famous snacks and old Xiguan famous brands have standardized English translations. From the final result, we can see that it not only respects the cultural tradition without losing the Cantonese flavor, but also allows foreign tourists to see it at a glance, so as not to "check it out" when ordering.

　　"Terrapin", "Turtle" and foreigner "give their brains"

　　According to Liang Dong, deputy director of Liwan District Tourism Bureau and director of Liwan District Tourism Promotion Center, 3,848 valid translations were collected from the society. Among the candidate translations, there were both well-behaved translations according to the whole name and interesting translations of ghosts and horses. As the number of translated names collected greatly exceeded the organizer’s expectation, in order to give the judges more time to carefully select the best translated names, the organizer had to extend the expert review time and postpone the date of publishing the results.

　　There are a lot of judges in this translation activity, including college English teachers born and raised in Guangzhou, "returnees" who have returned from studying abroad, foreigners who have settled down in Guangzhou and professional translation companies. In the process of translation, the translation team translated the allusions, ingredients and practices of each Xiguan cuisine into English, and showed them to foreigners first, so that they could understand each food clearly and then express their views on the selected translated names. Liang Dong also revealed that the organizers also specially consulted experts on food culture, brand marketing education and other aspects in order to achieve "faithfulness and elegance".

　　There are also six kinds of food "left blank"

　　"Some people suggest adopting Cantonese transliteration to strengthen local cultural characteristics; Some suggestions for free translation, coupled with the supplementary introduction of the main ingredients, can not only retain the characteristics of traditional cuisine, but also make foreigners understand it. After synthesizing the opinions of all parties, although the former has local characteristics, it is still difficult to become a household name in the short term, and it will also make foreigners confused, so they decided to adopt the latter’s opinions. " Liang Dong took "Buddha jumping over the wall" as an example. At that time, some netizens translated it into "The Mad Monk" very interestingly. It was simple, interesting and easy to remember, but after consulting people from ethnic and religious departments, it was considered inappropriate and abandoned.

　　In addition, there are six translated names of Xiguan cuisine with local characteristics. After many discussions and studies between the organizers and the judges, and after soliciting the opinions of some "Old Xiguan", they still feel that there is no translation name that is the most suitable, comprehensive and can best express this traditional feature, so the organizers left it blank and did not select the translation name, leaving it for the future to collect more suitable translations, but the judges also enthusiastically provided their translation opinions.

　　Liang Dong also said that the translated names selected in this activity will be used in the upcoming Asian Games version of "Eating in Xiguan". After the Spring Festival, Liwan District Tourism Promotion Center will also work out guidelines for the use of translated names in combination with the ethnic, religious and local living habits of most tourists visiting Guangzhou, and widely recommend them to relevant catering enterprises for application. By then, foreigners can eat in Xiguan without "pointing their fingers" or going to the kitchen in person.

　　The translation of 6 snacks is "blank"

　　Sister’s pink fruit: the judges’ reference translation: Sister er’s Steamed Dumplings (main ingredients: Pork, Shrimps, Mushroom, etc.)

　　Secret salty meat dumplings: the judges’ reference translation: pyramid dumping (glutinous rice with pork and green beans wrapped in bamboo leaves).

　　Glutinous rice: a reference translation for judges;

　　Glutinous Rice (Main ingredients: cantonese style sausage, fried peanuts, dried shrimps, mushroom, etc.)

　　Seto powder: judges’ reference translation: Wedging Rice Noodles with Dried Radish

　　Water chestnut: judges’ reference translation: Rice Flour Water Caltrop

　　Buddha jumps over the wall: a reference translation for judges;

　　Buddha-Jumping-Over-Wall (Stewed Shark Fins with

　　Assorted Seafood )

　　The judges’ most "heart water" translation

　　Old lady’s cake: sweet heart pastry (main ingredients: sweet)

　　winter melon, seasame)

(Editor: Shi Xiaojuan)

Domestic cars have always been concerned, and today is one of them. As for the outstanding performance of the car, please read it together.

Look at the appearance of the seal first. The front of the seal looks very avant-garde and simple. Coupled with headlights, the overall look is spiritual. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the size of the car body is 4800MM*1875MM*1460MM, and the car adopts steady lines, which gives people a very atmospheric feeling. With large-sized thick-walled tires, the overall visual effect is very round. In the rear part, the rear of the car echoes the front face from a distance, and the taillights look very elegant, and the overall shape is still very attractive.

When I came into the car, the interior looked very calm and made people feel very young and fashionable. The car’s steering wheel is very individual in shape, equipped with functions such as manual steering wheel up and down+front and rear adjustment, steering wheel heating, etc., and everything is very simple. Take a look at the central control, with the 15.6-inch touch-sensitive LCD central control screen, which makes the interior style impressive and looks fashionable and sporty. Let Xiaobian introduce the dashboard and seats. The dashboard design is remarkable and looks angular. The car uses a leather/suede mix seat, which is wide and thick, with exquisite materials and comfortable ride.

The seal is equipped with a motor with a total power of 390KW and a total torque of 690N.m The acceleration is good, the cruising range is equally excellent, and the power performance is good.

The space performance of the seal trunk is ok. If there are big items during the trip, you can put down the back seat to expand the space. At the same time, the car is equipped with fatigue warning, anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), brake force distribution (EBD) main driver airbag, co-pilot airbag, knee airbag, side airbag curtain, front side airbag and other safety configurations.

The moderate size of the car is a very suitable choice for many families, and the internal space is enough for daily use in families. I believe this car will definitely give you and your family a good experience.

　　[Aika Auto Domestic New Car Original]

　　On October 27th, 2023, Jiyue Automobile, a joint venture between Geely and Baidu, officially announced its first model — — The official guide price of Extreme Yue 01. The new car has launched two models with a price range of 24.99-33.99 million yuan. At the same time of announcing the price, Extreme Yue Automobile also announced the listing rights including worry-free car purchase, worry-free car selection, worry-free car use and worry-free invitation.

　

　　A quick look at the highlights of new cars

　　Equipped with 35.6-inch 6K ultra-clear integrated screen.

　　Equipped with Qualcomm’s fourth generation Snapdragon 8295 chip.

　　Robosound sound system won the red dot design award

　　With Apollo’s advanced autopilot capability, the whole system is equipped with dual Orin chips, providing point-to-point navigation assistance PPA function and parking service function.

　　"ERNIE Bot" get on the bus.

　　New car introduction

　　Extreme Yue 01 is basically the same as the previously unveiled Jidu ROBO-01, with a closed front face design and a convex outline that makes it look layered. The penetrating light strip has a strong recognition at night, and the intelligent interactive lighting system on both sides is composed of two main interactive lights, namely, the word eyebrow and the Pixel, the wheel eyebrow light and the AI indicator light. Has a rich and intelligent dynamic lighting effect. In addition, Extreme Yue 01 has the world’s largest mass-produced "clamshell cover", with an area of 2.15 square meters and a width of 1950mm, and its lower edge extends all the way to the fender, which makes the visual effect of Extreme Yue 01 more integrated.

　　As a medium and large SUV, the Extreme Yue 01 has slender lines and a low figure. The rounded side lines and the downward sloping roof lines, together with the 21-inch rims, create a ready-to-go body posture, and the drag coefficient is as low as 0.249Cd. It is worth mentioning that, the ultra-Yue 01 adopts frameless electric suction door and cancels the traditional door handle design, which makes its side look more classy. In terms of size, the length, width and height of Polar Yue 01 are 4853*1990*1611mm and the wheelbase is 3000mm respectively.

　　The downward sloping roof line forms a spoiler with hollow design above the rear of the car, which further highlights its dynamics with the automatic lifting tail. The minimalist design style makes its tail design very neat. It is worth mentioning that when the speed reaches above 95km/h, the tail wing will be automatically raised to reduce the wind resistance; When the vehicle speed drops below 65km/h, the tail automatically retracts. The brake light of the word eyebrow runs through the whole rear of the car, echoing the headlights and increasing the recognition.

　　It is also amazing to open the door of Extreme Yue 01. Minimalist design makes its interior futuristic, and almost no physical buttons can be seen. Intelligent voice SIMO has become one of the main ways to control vehicles. SIMO is extremely powerful, and the voice system has powerful capabilities such as full off-line, full scene inside/outside the car, full car function coverage, continuous dialogue, and simultaneous speaking of four tones. In addition, the speech system supports full off-line speech, and the full-end speech recognition speed is as fast as 500 ms, and the end-to-end speech response speed is within 700 ms. The voice ability of Extreme Yue 01 has completely got rid of the dependence on network signals. It will not become "artificial mental retardation" in weak or broken network environments such as tunnels, basements and mountainous areas, and it can still communicate smoothly. And the SIMO system has the functions of self-growth and self-learning.

　　Extreme Yue 01 is equipped with a 35.6-inch 6K ultra-clear integrated screen, which is the largest in the industry. The screen can be displayed in full screen, double spelling and three screens independently, supporting sliding, dragging and zooming, and supporting three operations. Being able to operate flexibly on such a large screen is entirely due to the Qualcomm Snapdragon 8295 chip carried by Extreme Yue 01. This chip has fully enabled two NPUs for the first time, and its AI computing power is as high as 60TOPS, which is considered to be the strongest among the automotive chips at present. In addition, the ROBO SOUND sound system equipped with Extreme Yue 01 won the Red Dot Sound Design Award, with 18 speakers supporting 7.1.2 channels of 3D sound.

　　In terms of intelligent driving, the Extreme Yue 01 is the only car in the industry with Apollo advanced autopilot capability. The hardware is equipped with dual NVIDIA Orin intelligent driving chips, with 12 ultrasonic radars, 5 millimeter-wave radars, 11 cameras outside the car and 2 cameras inside the car, which can realize the functions of point-to-point navigation assisting PPA and parking service.

　　Extreme Yue 01 offers two power layout models: rear-drive and four-wheel drive. The maximum power of the rear-drive model is 200kW and the peak torque is 343Nm；. The maximum power of the four-wheel drive model is 400kW. The peak torque is 686Nm. Two kinds of battery packs, namely 71.4kWh lithium iron phosphate battery pack and 100kWh ternary lithium battery pack, can provide 550-720km pure battery life under CLTC conditions. The new car supports a fast charge of up to 240kW, and it takes only half an hour to charge from 10% to 80% of the power.

　　Editor’s point of view: Compared with other massive new energy vehicles today, the Extreme Yue 01 is not only equipped with 8295 chips for the first time in China, but also has the function of point-to-point navigation auxiliary PPA, which can be said to have real "dry goods". The most commendable thing is that its whole system can self-purify and iterate. I believe that with the blessing of Geely and Baidu, Extreme Yue 01 will have a good market performance.

Wonderful content review:

The relationship between Ji Du and Ji Yue and Baidu and Geely

Geely’s automobile robot brand "Jiyue" was released.

Geely, Baidu Cooperation Extreme Leap 01 Declaration Map Officially Released

　　On April 10, 2018, in Mumbai, India, a charity advocating menstrual hygiene helped disadvantaged women in slums get cheap sanitary napkins. At that time, Prince Harry and Princess Wang of England appealed to those who celebrated their wedding to donate money to the charity instead of wedding gifts. Photo courtesy of vision china

　　In civilized society, the discussion about sanitary napkins has long been a taboo topic. On the shelves of sanitary products in supermarkets, colorful packaged sanitary napkins can make people see things in a blur. In TV commercials, girls who suddenly jump out and wear miniskirts will also make your eyes shine. They are cheerful, lively, and jumping without restraint, trying to publicize the concepts of "comfort", "beauty" and "closeness".

　　Once consumers carefully look at the packaging and try to understand what constitutes the health products that care for women’s sensitive parts, it will not be clear at a glance. The same is true in the United States, because sanitary napkins are medical devices and are not required to list a complete list of ingredients on the product label.

　　On October 11th, New York Governor Andrew Cuomo signed a bill requiring manufacturers of menstrual hygiene products to list all the ingredients on the labels, which is the first in the United States. The bill will take effect in 180 days. The products involved include tampons, sanitary napkins, menstrual cups and menstrual underwear.

　　In the opinion of supporters, this is not only to protect consumers’ right to know, but also to encourage women to participate more actively in the discussion of their health. On the Weibo, a girl from China commented: "In this year, you have to look through the ingredient list when choosing cat food for cats, not to mention personal sanitary napkins."

　　Paying attention to it is like paying attention to food.

　　At the beginning of May 2017, Grace Meng, a representative of the Democratic Party of new york, proposed the "Right to Know about Menstrual Products", requiring that menstrual hygiene products (including tampons, sanitary napkins and menstrual cups) should list their ingredients on the packaging.

　　Prior to this, the US Food and Drug Administration (FDA) managed menstrual hygiene products as medical devices, which also included dental floss and condoms. The FDA advises manufacturers to provide general information about the ingredients of the product materials on the label, such as whether the product is made of cotton or rayon, but it is not necessary to indicate the individual ingredients.

　　It was not until some women who participated in politics found that almost all products on the market, including food and cosmetics, needed to list their ingredients. However, menstrual hygiene products that come into contact with sensitive parts of women’s bodies have never been done.

　　"Previously, it was entirely voluntary to disclose the ingredients of sanitary napkins or tampons." Salada Tan Ji Lala, manager of the women’s environmental protection organization Voice of Women on Earth, told the media.

　　In 2018, in order to support the passage of this bill, they sent six top American brand tampon products to an independent laboratory for chemical testing. Later, it was found that it was not chemicals that were frightening, but because of lack of attention, people did not have enough research to determine whether these chemicals were dangerous after repeated contact.

　　There are two main components that worry them. One is additives such as perfume and gel, including those used to enhance absorption or provide adhesion for pads. Another kind may be pollutants containing toxins. For example, raw cotton may contain persistent pesticide residues, and cotton and rayon may leave toxic dioxins after bleaching with chlorine bleach.

　　Generally speaking, women’s fertility can last for 35 years. If a woman comes to menstruation for five days every month, it is equivalent to spending seven years in her life during menstruation.

　　According to the Report on Market Competition Pattern and Investment Risk Forecast of Sanitary napkins in China from 2019 to 2025 released by Zhiyan Consulting, in 2017, the consumption of sanitary napkins (including pads) in China increased to 120.01 billion pieces. The market scale expanded to 52.746 billion yuan.

　　Joseph Merkla, an American surgeon, told the media that because feminine hygiene products are in close contact with sensitive parts for a long time, it can be compared to a "time bomb". "For women who account for about one-third of the population, this is a crucial topic that is rarely discussed."

　　For a long time, only some sanitary towel manufacturers in the United States will disclose the detailed ingredients of sanitary products on their own websites. Because of the lack of standardized testing methods and information disclosure channels, questions about the safety of sanitary napkins have occurred from time to time all over the world. In 2017, at the "March 15th Party" in China, Consumer Report exposed several major sanitary towel brands such as Susan, Sophie, ABC and Anerle, and all of them detected the migratory fluorescent whitening agent, with the content ranging from 54.9 mg/kg to 386 mg/kg.

　　In 2018, China issued four national standards for household paper products, including "toilet paper (including toilet paper base)", formulated new revised standards for "sanitary napkins (pads)", added two safety indicators of formaldehyde content and migratory fluorescent substances, used absorption speed instead of infiltration index, added absorption speed measurement method, and adjusted peeling strength measurement method of back adhesive.

　　Sanitary napkins may cause discomfort to its users. Angela, an American woman, had been very uncomfortable during her menstrual period for more than two years. She saw many gynecologists and received treatment for vaginal infection. By chance, she changed another brand of sanitary napkins and found that the discomfort disappeared.

　　Earlier this year, a 16-year-old Canadian girl died of toxic shock syndrome. The autopsy report found that the tampon in the girl had Staphylococcus aureus.

　　According to Liang Haiyan, a gynecologist in China-Japan Friendship Hospital, "Sanitary napkins with poor air permeability will also increase the risk of infection of some diseases. This kind of injury is not necessarily immediate and can be realized immediately. It may be a long-term toxic side effect and may cause some lesions. " But there is no very accurate statistical data at present.

　　"As a woman who uses these products every month, I want to know what ingredients are in what I put in my body, just like paying attention to food and other sanitary products." Angela said.

　　Sinnard, a citizen of New York, said: "If we are forced to get infected and are too sick to work, we will lose the security of life. Unless these ingredients are disclosed and fairly studied, we cannot know the impact of sanitary napkins on our bodies. "

　　Linda Rosenthal, another sponsor of the bill, pointed out in a statement that there are "undisclosed volatile compounds, including known reproductive toxins, such as carbon disulfide and dichloromethane" in menstrual hygiene products. She said that manufacturers will also change the composition of sliver fibers and change the ratio of cotton to synthetic materials such as rayon according to the price of cotton, which consumers do not know.

　　Laura Strowsfield, co-founder of the American non-profit organization Menstrual Fair, said that because women can’t accurately understand the ingredients in contact products, it will have a potential impact on their health.

　　The new bill of New York State will take effect in April 2020, and manufacturers must complete the transition before April 2021. Violators will be fined 1% of the manufacturer’s total sales in the state, and each unqualified package will be fined up to $1,000.

　　We can’t talk freely about our bodies.

　　On October 12, local time, Rosenthal wrote excitedly on Twitter: "Today, my bill has been signed into law, making New York the first state in the United States to require the disclosure of the ingredients on the packaging of menstrual hygiene products. We have the right to know the ingredients in tampons and pads. I am very happy to lead new york City to realize the real ‘ Menstrual equality ’ 。”

　　This is a sport that lasts for many years. In the past few years, many people have been insisting on correcting the name of this special period of women, believing that women have the right to equal access to health products and reproductive health education. They called for an end to the sales tax on health products in some states, and promoted the provision of free female products in schools and homeless shelters.

　　Menstruation is a phenomenon of periodic vaginal bleeding or uterine bleeding in women. Every other month or so, the endometrium undergoes autonomous thickening, vascular proliferation, gland growth and secretion, endometrial collapse and shedding with periodic changes of bleeding.

　　This physical phenomenon, which exists because human beings carry on their offspring, has long been regarded as the physical shame of women. In ancient Greece, writers at that time believed that menstrual blood had no nutrition at all and must be excreted from the body to maintain balance and health. In the mid-19th century, menstruation was considered as "dirty and shameful blood".

　　There are many nicknames for menstruation, such as "big aunt" and "m". In France, some people even call menstruation "the British are coming" because they have fought against the British in red uniforms. In Rosenthal’s view, these various and even ridiculous names imply social and cultural misunderstanding and discrimination.

　　During the 2015 presidential election, Donald Trump, the then Republican candidate, was thought to imply that Megan Kelly, the host of the Republican presidential primary debate, had menstrual cramps because she tweeted, "You can see blood coming out of her eyes and out of her body."

　　In April 2015, Kieran Gandhi, a 26-year-old British girl, had her period the day before running the London Marathon. She thought it was ridiculous to run 26.2 miles with a cotton cloth between her legs. For comfort, she decided not to use tampons. During the running, her orange pants were stained with dark blood, and someone ran from behind her and said to her in a low voice, "Go find a damn tampon." Her maverick has caused a hot discussion on the Internet. Some people cheered for this Indian girl who graduated from Harvard, while others accused her of being "disgusting" and "unhygienic".

　　In this regard, she said frankly: "In this discussion, people’s taboos and shame on the topic of menstruation far exceeded my imagination. As far as I can see, the reason why we women can’t make the best decision for ourselves is because we can’t talk about our bodies freely and easily. "

　　Since the invention of modern sanitary napkins, there are only three ways to handle menstrual blood conveniently, namely sanitary napkins, tampons and menstrual cups. In her view, this is "because no one wants to talk about it, people have slowed down on the road of finding how to deal with this matter better."

　　In 1921, before the first package of disposable menstrual products entered the pharmacy counter, women handled menstruation in a variety of ways. They use sponges, rags, cotton and other water-absorbing materials to make "menstrual belts". These handmade products are usually bulky and conspicuous, and must be cleaned and dried frequently, which can also cause infection.

　　With the development of society, disposable sanitary napkins are gradually popularized. But even when they enter the store counter, women’s purchases are silent. They will quietly take down the items and give them to the pharmacy counter, packing them in a box with almost no marks.

　　In the past half century, the size of sanitary napkins has become smaller and smaller, the packaging has become more portable, and the discussion about it has become more and more open. But many details still reveal a bit embarrassing. In TV advertisements about sanitary napkins, advertising companies still use blue liquid instead of blood to show water absorption, which is considered by many people to affect teenagers’ correct understanding of human physiological phenomena.

　　Sean Patrick maloney, a representative of the Democratic Party of new york, tweeted: "My office bought tampons for female visitors and employees. Then, we received an e-mail from the internal affairs management Committee, telling us that we could not use the funds to buy necessary sanitary products. This is ridiculous. "

　　In a private school in Pennsylvania, Vienna Vernos, a senior girl, heard that a boy made a helpless voice when his tampon fell from his backpack. She discussed this issue with her classmates at the seminar on women’s history, and decided to launch the campaign of "Equality of Menstrual Products" and put bowls filled with tampons in public places in schools.

　　On the sign beside the bowl, she wrote: "These are for anyone who needs them. Never be ashamed of what your body needs. "

　　"hey! Is this safe? "

　　For many women, the high price of sanitary napkins has become a problem that affects living expenses. Women often pay a higher amount for products of a specific gender. This unequal consumption is called "pink tax".

　　Jennifer Weiss-Wolf, co-founder of Menstrual Fairness, said: "The tampon tax is based on gender discrimination." Abolishing tax is the first step to realize women’s so-called "menstrual equality", which helps people to obtain safe and affordable menstrual hygiene products.

　　The British Broadcasting Corporation (BBC) once launched a "menstrual expense calculator". Suppose a 55-year-old woman started menstruating at the age of 12. Then she will spend about 1604 pounds on sanitary products in her life, of which the total value-added tax will reach 165 pounds.

　　It may not sound difficult to buy a box of sanitary napkins a month, but because of the disparity between the rich and the poor, some women from Africa, Asia to Europe and America are facing the problem of "menstrual poverty".

　　The film "Indian Partner" released in China at the end of last year tells the story of Indian grassroots entrepreneur Arunachalam. Because of the high tariffs on imported sanitary napkins, in 2012, more than 80% of women in India were unable to use sanitary products during the physiological period. With a junior high school education, he independently searched for a low-cost production method of sanitary napkins for his wife’s health.

　　According to the statistics of online platform "Menstrual Hygiene Day", in Indian cities, 43%-48% girls will use reusable cloth as sanitary napkins, but most of these cloths are not washed with clean water and soap, thus affecting reproductive health.

　　In rural areas, many women even use unsanitary materials such as old rags, chaff, dried leaves, grass, charcoal ash, sand and newspapers to absorb their menstrual blood because they can’t afford safe and hygienic physiological supplies.

　　In many parts of Africa, poor women drop out of school because of menstruation, can’t work, and even have to sell their bodies to get money to buy sanitary napkins.

　　This is a serious problem even in developed countries. According to a report in the Mirror, more than 137,000 girls in Britain "drop out of school because they can’t afford sanitary products" every year. Last year, the average time for female students to be absent from school was five days.

　　At the beginning of 2016, Ms. Meng noticed that the Federal Emergency Management Agency did not allow homeless assistance funds to be used for feminine hygiene products, even though these products covered soap, sanitary napkins, toothpaste and underwear. She turned to the then Secretary of Homeland Security for help. The other party affirmed her proposal and told her that these items would be added to the list of allowed purchases.

　　Between 2016 and 2018, Nevada, New York, Florida, Connecticut and Illinois in the United States abolished the sanitary towel tax, and many other States are also proposing relevant bills. Worldwide, Canada, India, Malaysia and Australia have abolished this tax, but the EU has not yet passed the relevant regulations. Once the Brexit negotiations reach an agreement, Britain is also expected to cancel the "sanitary towel tax".

　　During 20 years’ medical experience, Liang Haiyan found that many women were under physical and even psychological pressure because they didn’t know their bodies well enough. Every "Women’s Day", she will always be invited to give a lecture. After a 40-minute class, there will be countless questions waiting for her, most of which belong to basic common sense. Because some social and cultural factors make it difficult for them to talk at ordinary times, I really have the opportunity to ask a doctor, and everyone can’t wait to have questions.

　　Christina Baubert, president of the menstrual cycle research society and professor of women’s gender and sexuality studies at Boston University, believes that "because women are ashamed of menstruation, they only want to clean it in the most effective way, and usually don’t study the impact of ingredients, quality or materials on the environment". This also provides convenience for companies that are unwilling to disclose ingredients.

　　"Information is power. Labels can encourage people to know more about quality and safety and have higher requirements. " She believes that when the law comes into effect, when people pick up these colorful packages again in grocery stores or pharmacies, they can see the ingredients at a glance and think, "Hey! What is this? Is this safe? "

　　China Youth Daily China Youth Network reporter Jiangshan Source: China Youth Daily

1905 movie network news The fantasy family movie starring the director, screenwriter, and lead actor recently released a "Happy Warning" version of the preview, which was full of laughter. Bo Huang, the "overbearing father", forced Rong Zishan, the son of hatred, to practice the piano, and Mozart, an alien mysterious agent, was parachuted into his home. However, he frequently overturned with his super powers, and it seems that he has not adapted to this earth body. The "fudge group" composed of,,, plays the role of "confused grandfather", plays the role of "serious for only 3 seconds" teacher, and a group of comedians have appeared one after another, and they are constantly happy.

This time, four young leading actors, Huang Yang Yue Tian, Wang Yiming, Huang Xingyuan and Fang Zhou, were also exposed. Together with Rong Zishan, they will form a "Youth League" to fight against the "Fooling League" to save Mozart. This film will be released nationwide on July 15th. It is a dream and a happy summer.

Bo Huang, the "overbearing father", vowed to cultivate Rong Zishan into "Lang Lang second"

The ugly alien agent Mozart’s "God Operation" has been repeated.

Ren Dawang (Bo Huang), who is eager to become a dragon, is bent on training his son Ren Xiaotian (Rong Zishan) to be the "second Lang Lang". For this reason, he not only watches him practice the piano every day, but also puts up a huge poster of Lang Lang in front of the piano. Xiaotian, who is fond of astronomy, repeatedly resisted ineffectively and was suppressed alive as a "big injustice".

It was not until the arrival of the mysterious alien "Mozart" that the situation between father and son in the film was alleviated. Mozart, an alien agent with stunts, claimed to have come to the earth to protect Rong Zishan, but repeatedly carried out "god operation": answering questions for Xiaotian, who was distracted, causing teacher Jia Bing to fly into a rage; I tried to sneak attack on Bo Huang, but I electrocuted myself. This series of operations can’t help but make people wonder whether it is to help or to make trouble.

Fool group meets youth group funny stupid thief VS youth invincible

Mozart’s superpowers are too sought after. Fantasy scenes fly imagination.

In addition to getting into trouble, Mozart was also stunted. The super power it showed in the film opened the eyes of Ren Xiaotian and his partners. With music as its energy, it can manipulate objects at will. "Mozart" took his friends on the bridge to walk freely in the sky, built a suspended stone ladder to climb the water tower, and even let a boat made of Lego bricks fly over Beijing … … Scenes may only be fantasy scenes that appear in imagination or dreams, and reappear on the screen.

Such a Mozart full of magical powers has also attracted the attention of the "Fudge Group". In the film, this mysterious organization, which deceives people with alien titles, is led by Yao Chen, who claims to be an "alien princess", and its two generals are played by Xu Juncong and Yu Yang respectively. They are brave and brave, but they also make a lot of jokes. They are called "cute fools" by director Chen Sicheng. In order to make a lot of money, they have made a series of encirclement and suppression of Mozart and Rong Zishan. On the other hand, the "Youth League" led by Rong Zishan also picked up their own invented weapons and launched a "Mozart Defence War" with the "Fudge League".

Bo Huang’s all-comedian lineup and Rong Zishan’s invincible youth youth group meet ugly "alien agents". This summer, take an imaginary Lego boat and embark on a fantastic journey full of laughter and healing, so that happiness can embrace your whole summer.

The film "Mozart in Outer Space" is directed by Chen Sicheng, starring Bo Huang and Rong Zishan, especially starring Yao Chen, starring Fan Wei and Jia Bing, and starring Xu Juncong and Yu Yang. The film will be released nationwide on July 15th, with a dream and a happy summer.

Originality makes business more valuable.

Yang Yinfen, the new chairman and general manager of Liangpin Store, shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office. At the same time, good shops announced a large-scale price reduction, but related products were mainly concentrated in online stores.

Author | Lei Yanpeng

Editor | Chen Fang

Operation | Liu Shan

The new coach slashed the price.

"At the moment, what is in front of us is not only the problem of living hard, but the problem of living or not. The good shop has 11,000 employees, 11,000 families behind it, and thousands of enterprises and families in the supply chain. "

This is the description of the company’s current situation by the new helm of A-share snack king Liangpin shop. Recently, Yang Yinfen, the new chairman and general manager of Liangpin Store, issued an open letter to all employees, officially opening the first round of reform after taking office. Like his predecessor, Yang Hongchun, Yang Yinfen is a member of the founding team of Liangpin Store, and they are the actual controllers of the company. They are also old colleagues in Kelon Electric Appliances.

In addition to the open letter, another fire after Yang Yinfen took office burned to the price.

Good shops told the "market circle" that "this is the largest price reduction of the company in 17 years, with an average price reduction of 22% for 300 products", mainly focusing on snacks with cost optimization without affecting quality and high repurchase rate, and the overall principle is "price reduction without degrading quality".

"Macadamia nuts, pine nuts, pistachios, cashews and other nuts, meat snacks such as pork jerky, duck neck and roasted sausage, and explosions with high repurchase rate such as spicy strips, dried beans, bread cakes and melon seeds are now the main force to reduce prices." The good shop said.

In the open letter, Yang Yinfen mentioned that this reform is mainly based on "three views":

Looking at the industry, online consumption flow shifts, competition intensifies, various offline snack patterns bloom in an all-round way, and a series of new species appear.

Looking at users, consumption has entered a rational era, consumers’ money bags have become tighter, and the consumption levels of different groups of people have become more differentiated and distinct. How to meet the needs of different users is also a test before them. In addition, the reality that consumers think that good shops are expensive also shows that the price of their products must be more close to the people.

Look at yourself, with the company’s development for 17 years, the organization is bloated and overstaffed, and bureaucracy and departmentalism have emerged. Externally, the development is sluggish, and the scale and profitability are declining.

This open letter shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office.

In his open letter, Yang Yinfen repeatedly stressed that the core purpose of the transformation of good shops is only one: to return to the image of good shops next door and move towards the route of good quality and close price. "No change, we really may lose our qualification at the poker table."

Good shops have previously positioned themselves as "high-end snacks", so this time, the price reduction has a great contrast to the market. Some consumers said: "Consumers are becoming more and more rational, and the brands that cut prices are sober."

After the price reduction was announced, the share price of the good shop also responded.

▲ (the stock price chart since the listing of the good shop. Source/Straight Flush)

During the three trading days from December 1st to December 5th, the share price of Liangpin Store rose continuously, and the daily limit of the first two trading days continued. This is really rare for a good shop. In the previous nine months, its share price has been "halved".

However, this price adjustment will not have much impact on the short-term performance of good shops.

Good shops told the "city circle" that the products with adjusted prices were mainly sold in offline stores, with the adjustment range of 10%-47%. In the first half of 2023, the operating income of these products in offline stores accounted for 13.5% of the total operating income.

In the first half of 2023, the revenue of good shops was less than 4 billion yuan. In other words, the revenue of this part of price adjustment products in the first half of the year was less than 540 million yuan.

This also answered some consumers’ doubts: "It is said that the price has been reduced, but why is it not obvious?"

For example, the good shop said that the large-opening macadamia nuts (400g) on sale dropped to 29.9 yuan/can; The pork jerky with the first order rate is the key product of this price adjustment, and the price of classic pork jerky is 65 yuan/kg; The price reduction of some products is achieved through membership price.

However, after the price reduction of some products in offline stores, the price advantage is not obvious compared with the e-commerce platform with long-term promotion activities. On December 7, in Tmall Supermarket, the discounted price of the large-opening macadamia fruit (400g) in the good shop was 27.9 yuan/can; In the flagship store of Liangpin Store in Pinduoduo, the large-opening Hawaiian fruit is 29.8 yuan/can after 10 billion subsidies, and it is 500g g.

Development encounters bottlenecks.

Three squirrels, good shops and herbs were once the three giants of online celebrity in the leisure snack industry.

Among them, the establishment of good shops was the earliest. Baicaowei was founded in 2007, Three Squirrels in 2012, and Liangpin Store opened its first store in Wuhan in August 2006.

In August 2016, Baicaowei was bought by you for 960 million yuan, and it was listed by taking shortcuts. After many times of listing, three squirrels finally landed in the capital market in July 2019; In February 2020, the good shop realized its dream of listing, calling itself "the first share of high-end snacks".

To talk about the first share, in fact, the share that came to Iraq in October 2016 is the "first share of snacks" in China. However, in recent years, online celebrity has been completely overtaken by the younger generation, and compared with the Big Three, its light has long been dim.

On the eve of the listing of the good shop, Baicaowei "remarried" Pepsi for $705 million, and the story of Baicaowei was lost in A shares. However, the three squirrels and the good shop have been chasing each other.

In 2022, Liangpin Shop finally overtook three squirrels (with a revenue of 7.293 billion yuan) with a revenue scale of 9.44 billion yuan, and became the leader of the snack industry.

▲ (data source /Wind)

There is a very important premise that a good shop can surpass three squirrels-three squirrels have had a bad life in recent years. As early as 2019, the revenue of the three squirrels exceeded 10 billion. However, with the dissipation of the first wave of e-commerce dividends, the development of the three squirrels encountered bottlenecks. From 2019 to 2022, the revenue continued to decline.

From 2019 to 2022, although the revenue of good shops continued to grow, it was actually not much better than three squirrels-in 2022, the revenue only increased by 1.24%. Moreover, the problems of good shops have begun to be exposed.

In the first three quarters of 2023, good shops realized operating income of 5.999 billion yuan, down 14.33% year-on-year; The net profit of returning to the mother was 191 million yuan, a year-on-year decrease of 33.43%. Among them, the revenue in the third quarter was 2.013 billion yuan, down 4.53% year-on-year; The net profit of returning to the mother was 1,998,400 yuan, a year-on-year decrease of 97.88%.

So far, the revenue of good shops has declined for five consecutive quarters, while in the past five quarters, the net profit has declined for three quarters. In 2022, the net profit of good shops was 334 million yuan, less than that in 2019.

The current situation of good shops-it’s difficult.

Yang Yinfen wrote in an open letter: "I said in August this year that the 17-year-old good product is facing the most difficult challenge since it started its business. At the moment, this challenge is still intensifying. In order to stand out from the encirclement, good products must fade away and be reborn like a soaring eagle. "

From the perspective of sales model, good shops are mainly divided into online and offline channels. Among them, online sales are mainly through e-commerce, while offline sales are mainly divided into direct retail business and franchise business.

In 2021, the revenue of its e-commerce business accounted for more than 53%. However, from 2022 to the first three quarters of 2023, the revenue of e-commerce business continued to decline, accounting for less than 45% in the first three quarters of 2023.

For the decline in the third quarter performance, Liangpin Store explained that the overall sales scale of the company fluctuated due to factors such as the stratification of consumer demand and the differentiation of online platforms and users. At the same time, the company’s profits fluctuated in the third quarter due to the increase in labor and rental expenses and the fluctuation of gross profit margin due to the newly opened direct stores.

Leisure and snack industry has low entry threshold, low industry concentration and serious homogenization. In addition, many snack giants mainly use OEM mode, which leads to the low profit rate of the industry.

In the first three quarters of 2023, the gross profit margin of good shops was 28.54%, but the net profit rate of sales was only 3.18%. The net profit rate of good shops has shown a downward trend in recent years, from 4.53% in 2019 to 3.54% in 2022.

Snacks are not easy to sell, and the revenue is declining. At the same time, online traffic is shifting and the cost is getting higher. The new offline model is rising, and new stores are opened, and the cost investment is getting longer. The profit margin, which is not high, can’t stand much tossing.

Under the pressure of performance, while optimizing the cost, it seems to be a "forced" action to make the product price "more close to the people".

A new round of "fighting" begins.

Consumption has entered a rational era, and the province and the flower are the mainstream consumption views of generation Z. Various research reports are proving that the consumption of young people is returning to "rational pragmatism".

At this time, good shops labeled as "high-end snacks" have become somewhat out of date.

At the beginning of 2019, Liangpin Store held a high-end snack strategy conference. At that time, it also spent a lot of money to invite celebrity endorsements. While shouting "high-end snacks", the good shop also said that it would "abandon the price war".

Yang Hongchun, then the chairman of Liangpin Store, said: "The reason why we launched the high-end strategy is actually to avoid the homogenization competition. We want to take their different development paths. Among all the pursuits, there are price-oriented, quality-oriented and brand-oriented. We choose the demand to enter the high-end quality."

Behind the high-end transformation of good shops is the consumption upgrade that people are talking about at that time, and the leisure and snack industry is also in a growth period.

The snack industry in China started from a bag of melon seeds, to the rise of large and small brands, and then to online celebrity brands to compete for traffic. At that time, it was hoped that high-end products would jump out of the price war of homogenization from the positioning, but now the industry is fully competitive and the environment has changed.

On November 28th, Liangpin Store announced that Yang Yinfen was elected as the chairman, and at the same time, he was re-appointed as the general manager of Liangpin Store. Yang Yinfen used to be the director and general manager of Liangpin Store. In September 2022, he resigned as the general manager when he became the vice chairman.

With this "coaching change", Yang Hongchun, one year older than Yang Yinfen and born in 1973, stepped down as chairman and general manager.

Yang Hongchun and Yang Yinfen are both members of the founding team of Liangpin Shop. Since its listing in 2020, the actual controllers of Liangpin Store have been Yang Hongchun, Yang Yinfen, Zhang Guoqiang and Pan Jihong.

▲ (Property right and control relationship diagram between the good shop and the actual controller. Source /2022 Annual Report)

After the change of the helm, the strategy is also changing.

Yang Yinfen said that the good shop will launch a new round of reform around the theme of "strengthening business innovation and improving operating efficiency in an all-round way", with the aim of making product prices more close to the people on the basis of adhering to "good products". The so-called "price reduction does not reduce quality". "This is also a major change in the company’s operations."

This is somewhat similar to the current strategy of the old rival three squirrels. Three squirrels put forward the strategy of "high-end cost performance" at the end of 2022. Three squirrel related people told the "city boundary" that the "high-end cost performance" strategy began to work together in March 2023, and at the same time, some products began to reduce prices one after another.

In other words, the three squirrels have already started to reduce their prices.

The three squirrels have encountered a series of problems in the past few years, especially in 2022, and their performance has fallen sharply. In the words of Zhang Liaoyuan, chairman and general manager of Three Squirrels, "last year was a heavy blow". In an interview with Red Star News, Zhang Liaoyuan concluded that the core reason for being hit hard was that in the process of e-commerce evolution, the three squirrels did not completely keep up. The three squirrels were firmly rooted in the era of shelf e-commerce, but they did not quickly enter the emerging e-commerce.

As an online brand, the three squirrels rely on third-party e-commerce online, and opening stores offline is not smooth.

By the end of 2020, the three squirrels had 171 food shops and 872 alliance shops. By the end of the first half of 2023, there will be only one catering store and 316 alliance stores. In 2022 alone, 118 restaurants and 431 alliance stores were closed. Behind this, it is rebuilding the offline store-the transformation system to the community snack shop.

The three squirrel community snack shops mainly sell their own brands. Different from the original stores, they focus on "cost performance" and are mainly opened in cities below the second tier. People related to the three squirrels told the "city boundary" that since June, there have been more than 150 community snack shops in Anhui, Jiangsu and Zhejiang, and they will expand to the whole country in the future.

Low price or cost performance has become the focus of the snack industry.

According to the Survey of Global Consumer Insights in 2023 released by PricewaterhouseCoopers, considering the impact of the current economic environment and the potential cost of living, one of the most significant changes in consumer behavior is to turn to more pragmatic and rational purchase decisions. Consumers pay more attention to the quality and value of products, and at the same time make full use of promotional activities to compare the prices of different sellers.

Doing raiders, comparing prices, and finding coupons have gradually become people’s habits before shopping.

More and more rational consumers are more and more sensitive to prices. In the snack industry, it is no exception.

In recent years, temporary food stores, snack discount stores and discount-style snack stores have risen rapidly, and the most remarkable feature of these stores is cost performance. Especially, the mass-selling snack shops represented by busy snacks, Zhao Yiming snacks, and snacks are famous, with the help of capital, have taken advantage of new opportunities and expanded vigorously, which has brought great impact to the snack industry.

In November, snacks and snacks in Zhao Yiming were busy merging. Prior to this, in October, Liangpin Store announced its withdrawal after investing in Zhao Yiming Food through a wholly-owned subsidiary for half a year. Recently, Liangpin Store said that it had sued Zhao Yiming Food because it deliberately concealed the company’s major events, namely the above merger, during the cooperation period between the two parties.

Right or wrong, there is no conclusion.

However, in 2022, the good shop also laid out a discount brand-snack stubborn home. In mid-November, the good shop said that the stubborn snacks focus on the Hubei market and plan to open 500 new stores this year.

The snack industry is turning to the battle of cost performance or price. Behind this, the competition is the cost advantage under quality.

By optimizing the supply chain, circulation, packaging, channels, etc., we can reduce costs and increase efficiency, and then reduce prices. This is the long-term solution for the three squirrels of the old online celebrity brand and the good shops, or for the newly rising Zhao Yiming and the famous snacks.

On the snack track, the past two years have been very lively, with expansion, overtaking, merger, store closing, opening, reduction, price reduction, transformation, change … and defense and counterattack. The industry has entered a new cycle, and the "fight" about prices has begun.

Zhang Liaoyuan said that the current snack food field is like the "Warring States Period".

In this battlefield, the crowds are competing and the smoke is filled, depending on who wants to sing and who will appear.

Originally produced in the city, please do not reprint it without authorization.

E-mail for communication suggestions: gaojian@boyamedia.com

Original title: "Good shop is in a hurry"

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　　　　On August 12th, the "Shanghai-Hong Kong-Macao Automobile and Motorcycle Series Race and Jet Li One Foundation Cup Charity Touring Car Race" was held at the Shanghai International Circuit. Jet Li led many stars to the event to jointly raise funds for the One Foundation project by racing. China News Agency issued Tang Yanjun photo
　
　　Compared with his peers, Jet Li became famous as a teenager and saw a wider world with a pair of simple eyes. However, life is not always smooth, and he has also experienced ebb and flow, trudging on the winding star road to this day. Tonight, he will be a guest in Lu Yu You Yue to tell the story of private houses.

　　　　A Shaolin Temple made Jet Li famous, but soon after, he gave up everything and chose to go to the United States for development. Faced with people’s incomprehension, Jet Li said in the program that life is like a stock, low and high; He’s not afraid to start over. And his failed marriage with Huang Qiuyan, the teacher elder sister, once made him suffer criticism from the outside world. Now, he has been able to reveal his heart calmly and maturely: "This marriage is the injury and trauma I brought, but I am too ignorant of love." Later, he fell in love with Nina Li Chi, who was born with Sister Ya, and got married and had children, so Nina Li Chi withdrew from the entertainment circle.

　　　　For their 18 years of love, Jet Li said with a happy face that without a wife, there would be no oneself. How much is Jet Li’s net worth now? He can’t tell himself clearly, because all his income is handed in, which is kept and managed by Nina Li Chi.

　　　　"I am a traditional China man, and many girls often feel insecure when facing feelings. Therefore, the husband’s greatest responsibility is to make his wife feel safe. " Jet Li’s confession fully shows the good man’s side.
　

Editor: He Wei