Special feature of 1905 film network In previous years, in the summer file, there was almost a Hong Kong film explosion:In 2017, Kill the Wolf and Greed the Wolf, 2019, Anti-drug 2, 2021, and 2022, the highest box office record of Hong Kong films in the Mainland has been constantly refreshed.

These films are all gangster action films, which is a trump card favored by the audience in the film market at present. Nowadays, everyone has gradually formed the habit of watching Hong Kong-made action movies every summer.

In the middle of this year, there has not been a Hong Kong film explosion, but finally a powerful new film of this type came in the summer file: Anti-drug 3: People in the Tianya released on July 6 (hereinafter referred to as Anti-drug 3).

For the audience who love watching Hong Kong films, familiar faces, classic feelings and upgraded scenes, "Anti-drug 3" can be described as full of sense of ceremony.

The three old operas are assembled for the first time, and the out-of-print lineup is one less.

Liu Qingyun+Louis Koo+Aaron Kwok, with an average age of 35 years, did not expect that it was only in "Anti-Drug 3" that the three people first cooperated in the same box. Louis Koo and Aaron Kwok last partnered in Judo Dragon and Tiger List in 2004. The last time Liu Qingyun and Aaron Kwok teamed up was in 1992′ s Dangerous Lovers.

Aaron Kwok said at the premiere that he had known Liu Qingyun and Louis Koo for a long time. More than 30 years ago, when he was in the training class for wireless artists, Liu Qingyun was his elder brother. Unfortunately, he didn’t maintain long-term cooperation after his debut.

Louis Koo and Aaron Kwok used to play judo in Judo Dragon and Tiger List. This time, in Anti-drug 3, they also had a specially designed "one minute" mixed fighting skill, and the confrontation between them was full of "recalling and killing".

Louis Koo and Liu Qingyun are well-known friends in the circle. In the past 22 years, they have cooperated in 17 films, and they are the actors who have cooperated with each other the most. Liu Qingyun is even more ridiculous. He doesn’t meet Louis Koo at ordinary times, just relying on filming to maintain the freshness of friendship.

After ten years, Liu Qingyun returned to the Anti-Drug series to catch up with Louis Koo, and the newly joined Aaron Kwok helped the trio to be on the same stage for the first time. This starring configuration can be said to take care of both the series of fans and the expectations of the audience who want to see the new changes in the lineup.

In the past fifteen years, Liu Qingyun, Aaron Kwok and Louis Koo have successively won the Best Actor Award in the Hong Kong Film Awards, and Liu Qingyun won the third Best Actor trophy this year with Detective Wars. They have both audience affinity and acting ability, which is obvious to all.

The series "Anti-drug" has always maintained the golden lineup of "Best Actor+",with Louis Koo+Nick Cheung+Liu Qingyun composing Anti-drug 1 and Andy Lau+Louis Koo composing Anti-drug 2. It is precisely because of this series that it is possible to gather more film emperors who are able to take the lead alone on the same stage.

This time, Liu Qingyun is no longer the front policeman in "Anti-Drug 1", but changed the image of a good man on the screen in the past, with long hair and beard, and made his first appearance as a drug Lord villain. Louis Koo interprets a completely different role from the previous two films, while the series "Newcomer" Aaron Kwok challenges a more complicated and psychologically deep character type.

They used to lead a series of excellent Hong Kong films to accompany the audience to grow up. Now they are all over 50, and their actor status is still the same as that of the past. They can still see their dedication and struggle on the big screen every year to perform action-packed films for the audience. "Anti-drug 3" can form such a luxurious out-of-print lineup made in Hong Kong, which can be said to be a rare opportunity to watch one less.

"Anti-drug" series for ten years, as brothers continue to accompany.

After the five-part series of Anti-Corruption Storm ended, only Anti-Drug and Shock Wave 2, two modern Hong Kong gangster films, are the most popular in the mainland market and are under development.

In 2013, "Anti-drug 1" won 237 million box office, won 7 nominations for the Hong Kong Film Awards, and was rated as "one of the best-looking gangster gun battles in Hong Kong" by the media.

"Five years! For five years! You know how I have been here for five years! " Awei is dead. You chose, idol! Duan Kun, I can’t eat it, and Jesus can’t keep him. "… The classic lines in the film and the brotherly confrontation scene of friendship and entanglement have always been praised by fans.

"Anti-drug 1" successfully opened up a new series of Hong Kong-made gangster films. In 2019, "Anti-drug 2" surged to 1.312 billion box office, setting a new box office record for Hong Kong films in China film history that year, and won the best visual effect award at the Hong Kong Film Awards, competing for the best international film award on behalf of Hong Kong, China.

From the story level, there are two core factors that can accumulate a large number of fans and form a strong market appeal.

On the one hand, this series firmly grasps and continues the immortal charm of undercover narrative modes such as Dragon and Tiger Storm, Marginal Man, Disciples and Infernal Affairs, and integrates them into the dangerous anti-drug theme, and the plot of identity reversal is full of twists and turns.

On the other hand, it follows the expression of brotherhood in classic Hong Kong films such as True Color of Heroes, Crossing the Sea, and Bloody Heroes, and leads the audience to taste the friendship and romance between men.

"Anti-drug 1" starts a brotherly complex with tortuous feelings from a poem "Vowing to Go to the Mountain of Knife", while "Anti-drug 2" depicts the betrayal and misunderstanding in friendship.

These emotional expressions are the most familiar background colors of Hong Kong films.

This time, "Anti-drug 3" has also returned to the mode of the first three heroes. It does not bury the puzzle of weaving "Who is undercover", but comes straight to the point, adopts a flashback memory narrative structure, and is parallel in two lines. On the one hand, police friends meet and join hands in undercover tasks, and on the other hand, drug lords lead their brothers to make a comeback in the Golden Triangle, so as to go deep into the story of police and robbers competing with each other.

The friendship between the police has moments of caring for each other and sharing life and death. There is suspicion, trust, regret and disappointment between undercover and drug dealers, which condenses into a touching friendship test.

"Anti-drug 3" continues the indispensable brotherly theme of Hong Kong films. The series has been accompanied by male audiences who like Hong Kong-made films like brothers for ten years. When the third part hits, it is still a classic formula and the same taste.

Hong Kong’s signboard is burning high, and the firepower is upgraded again.

In addition to the Hong Kong-style literary drama that does not fade with the changes of the times, the ultimate pursuit of action visual wonders in the series "Anti-Drug" also shows the true entertainment spirit of Hong Kong films.

In recent years, Qiu Litao, director of "Anti-drug 3", has been committed to challenging the shooting of hot scenes with high difficulty:

Shock Wave 2 fought fiercely in the Hung Hom tunnel; "Anti-drug 2" ran amok in the Central subway; Shock Wave 2 bombed Hong Kong International Airport and Tsing Ma Bridge. ……

In "Anti-drug 3", the gun battle between the police and drug dealers to bomb the Hong Kong pier was just a "starter". After moving to the spatial background of the Golden Triangle, the film completely got rid of the visual routine of bombing the urban landscape of Hong Kong.

The film did not hesitate to invest a lot of money in production, and set up a scene of nearly 50,000-square poison villages in the Golden Triangle at 1:1, showing the mountain forest raid gun battle and the highlight — — The plane’s heavy firepower air strikes and bombing, sweeping the poison village, such a more explosive and exciting grand scene.

Louis Koo bluntly said, "It’s not just a gunfight and an explosion, this time there are planes and cannons. When I read the script, I didn’t fantasize that the scene design that the director hoped was so exaggerated. It should be said that it was a police film outside my imagination. "

According to reports, there are as many as 18 kinds of firearms in the film, and each starring actor is equipped with at least one set of real guns under the condition of legal shooting.

Aaron Kwok said, "The actor fired a real gun, although it was a fake bomb, but the appeal and shock of shooting were different. It seems that in the process of real fighting, the excitement is stronger and the atmosphere is very real. "

The exploding action scene is the golden signboard of Hong Kong movies. Anti-drug 3 expands the firepower scale of the scene production, so that the audience can really enjoy the sense of visual sense. This is also the strongest weapon that Hong Kong-made gangster action movies can maintain their vitality.

In the ten years of "Anti-drug" series, the third part ushered in a more powerful world war. "Anti-drug 3" will not be the end of the series. I hope there will be a sequel and a new beginning, and the unique genre of Hong Kong films that have been going on for decades cannot disappear. It needs more excellent works and more support!

　
　　There are 35,000 Tmall Taobao shops, 14 years of turnover of over 100 million intangible industrial belts, 140 million intangible inheritors with an annual income of over one million … With the rise of the national tide, intangible heritages catch up with the fast lane of the Internet, attracting more Z-generation inheritors and consumers, and creating explosions and online celebrity products. This year’s Double Eleven, non-legacy related products have become the "new network red" in young people’s shopping carts, and e-commerce platforms such as Tmall and Taobao have also launched various activities related to non-legacy in combination with the national tide.

　　In 2021, the tenth anniversary of the promulgation of the Intangible Cultural Heritage Law, the state issued opinions on further strengthening the protection of intangible heritage, pointing out that it is necessary to promote intangible heritage and rejuvenate the times. Experts believe that the "non-legacy+e-commerce" model has directly narrowed the distance between non-legacy products and consumers, brought greater economic value space, and is also the most effective way to promote the inheritance of non-legacy protection.

　　The first wave of double eleven sales doubled year-on-year, which became a new national tide.

　　According to Tmall data, in the first wave of the Double Eleven sales, the sales of Rong Baozhai, Shanlian Lake Pen, Li Tinggui and other non-legacy shops doubled year-on-year, and the number and amount of consumers after 00 increased by more than 100% year-on-year. Among them, Rong Baozhai, which has two national-level intangible skills, sold more than the whole day of last year in the first hour of the Double Eleven. In addition, Dunhuang folk music, a time-honored brand, sold more than 3,000 guzheng, with a turnover exceeding 10 million; The ghost seal jointly signed by Xiling Printing House and Tomb Raider Notes, and the cross-border cooperation seal cutting set with Three-body are quite popular among young people.

　　In recent years, with the popularity of the national tide among young people, the intangible cultural heritage, which inherits the core of China’s traditional culture, has also become popular on e-commerce platforms. Non-genetic inheritors and Chinese time-honored brands have opened stores and even sold goods live on platforms such as Taobao, Tmall and Tik Tok. According to the 2021 Report on the Development of Intangible E-commerce released by the Public Opinion Laboratory of China Academy of Social Sciences, Taobao Tmall has more than 35,000 intangible shops, with 3.8 million live broadcasts of intangible goods, and the consumption scale of intangible goods has reached billions. It can be said that the live broadcast heat and non-legacy heat in recent years are almost synchronous. According to the intangible cultural heritage data report released by Tik Tok, the intangible cultural heritage content in Tik Tok has experienced explosive growth in the past year. By June 2021, the number of videos related to national intangible cultural heritage projects had exceeded 140 million, with a coverage rate of 97.94%.

　　Liu Zhiming, chief expert of Public Opinion Laboratory of China Academy of Social Sciences, said that intangible goods are becoming a trend, and intangible consumption has entered the stage from unpopular to popular, from niche consumption to mass consumption. He pointed out that on the one hand, thanks to the active promotion of the government, on the other hand, the national hot flashes have created a good environment, and the Internet platform has directly brought fire. "Through the e-commerce platform, non-genetic inheritors and merchants can directly link with consumers of 900 million orders, creating explosions and online celebrity products, and niche, fragmented and scattered intangible goods can reach consumers widely and accurately."

　　Take the express train of e-commerce, and the annual income of non-genetic inheritors is one million.

　　Recently, Wang Xiaolu has been a little busy. She and 12 craftsmen from the Intangible Cultural Heritage Studio have been working overtime to prepare silver silk goods for the Double Eleven. Wang Xiaolu is a "non-legacy second generation" born after 1985, and her mother is the designated representative inheritor of Chengdu Yinhuasi, a national non-legacy project. She began to try e-commerce in 2015. "But I don’t know how to get customers and drain, which is more difficult than running a physical store." Until last year, the physical store was affected by the epidemic, and she decided to start a second business online. Under the introduction of the shop assistant, she joined the platform of Taobao craftsmen. "I participated in many activities, and with the popularity, the sales of my works began to increase." At present, the number of "craftsmen" in the studio has also increased to 12, and the youngest master is a post-95 generation.

　　Five or six years ago, the e-commerce platform began to pay attention to non-legacy and non-legacy craftsmen. It is understood that Taobao began to prepare for the "Taobao craftsman" business at the end of 2015. In order to solve the problem of poor management of craftsmen, online shopping festivals, offline exhibitions, markets, etc. were launched to help businesses improve their online operation capabilities and enhance their exposure in the consumer market. According to Jin Que, the head of Tmall’s national tide, many non-legacy shops were excavated by hundreds of "rural revitalization commissioners" who wandered around the country.

　　Qiao Xue, the inheritor of Qiao’s handmade leather art, returned to Yinchuan from Beijing a few years ago to start a business. The company was on the verge of bankruptcy because of sales problems. She joined Tik Tok to launch the "non-legacy partner" program. In less than a year, she introduced the culture and production process of handmade leather art by shooting Tik Tok, which attracted the attention of more than 560,000 fans. "Last year, more than 200 live broadcasts were made, and the accumulated sales were nearly 3 million yuan. At most, the number of people online at the same time exceeded 10,000." It is understood that since 2019, Tik Tok has continuously launched the "non-legacy partner" program and the "see craftsmanship" program to support non-legacy craftsmen by strengthening traffic support, improving liquidity, creating an open platform for non-legacy and developing urban cooperation. The person in charge of e-commerce in Tik Tok told the Beijing News that since the launch of the plan, 10 inheritors have earned more than one million yuan a year.

　　Today, Qiao Xue has 700,000 fans, and she has to broadcast live for at least 4 hours every day. At other times, she has to make editions, make bags and carve. "During the Double Eleven period, the atmosphere in the live broadcast room was very active, and we prepared new models and special activities."

　　Innovation is the most important thing for the "non-legacy second generation" to do live broadcast and open online stores collectively.

　　With the rise of the national tide, the post-80s and post-90s have become the main consumers of intangible goods on e-commerce platforms, but the average age of national non-genetic inheritors in China is 63 years old. The industry believes that the age gap, aesthetic and demand differences between producers and consumers are one of the difficulties encountered by intangible products in the e-commerce platform and even in the modern business environment, and it is also one of the biggest obstacles in the process of activating and protecting intangible products.

　　More and more "non-legacy second generation" have seen the future opportunities of non-legacy technology through the e-commerce platform. "The industrialization of non-legacy needs to be further injected with the motivation of rejuvenation, including the rejuvenation of non-legacy store operators and craftsmen." Liu Zhiming believes that "compared with the previous generation, they know more about the market and consumer needs, know how to design and product innovation, and are familiar with marketing methods such as live broadcast, and can inject modern design and market elements into intangible improvement and innovation."

　　For example, Meng Xiangjun, born in 1990s, is the manager and designer of the Taobao shop "VINE Weinei", and his mother Yin Huiju is the representative inheritor of Yangdu’s straw weaving skills. Three years ago, he returned to yinan county, Shandong Province, and took a group of grandmothers who could not forget straw weaving to create an original straw bag brand. "At present, a lot of energy will be put into product design and originality." Meng Xiangjun said that he also plans to launch a home series next year. In August this year, Wang Xiaolu made a hot search on the winning map of Malone in the Tokyo Olympic Games with silver flowers. She believes that although the silver flower silk is a tribute of the ancient court, in order to let more young people get in touch with it, some cheap ornaments are specially designed, combined with hot spots in life, such as giant pandas, Sanxingdui masks and terracotta warriors and horses.

　　Introducing new designs, innovating on the basis of inheriting traditions and combining them with new business models are the most important things to be left behind and rejuvenated, and they are also the "new national tide" sought after by young people. It is understood that during the "Double Eleven" period, Tmall National Fashion invited 10 avant-garde artists and trend designers to redesign 10 kinds of non-legacy techniques to make them look like young people’s favorite. For example, the porcelain was made into a trendy hand-made, and Fengxiang New Year pictures launched a joint name across Ma Yinglong. The person in charge of e-commerce in Tik Tok said that this year, a number of activities combining intangible heritage with national tide were also done, and theme live broadcast rooms were also built for non-genetic inheritors and Xtep and Huaxizi domestic brands. "The printed T-shirts for shadow play were sold in 10 days. More than 10,000 pieces." Chris Tung, CMO of Alibaba Group, pointed out that young people like intangible cultural heritage, not only because of its long history and exquisite skills, but also because it is in tune with their new needs. "The protection and activation of intangible cultural heritage requires more new forces to participate."

　　"Marking" inheritors’ shops to prevent the proliferation of intangible goods.

　　When the legacy "thrives" with the fertile soil of e-commerce, it seems that there are also signs of flooding. A consumer complained that she searched for "non-legacy" on the e-commerce platform, and countless related shops or videos appeared. "Everyone says that they are non-genetic inheritors, and everyone says that their products are non-legacy and there is no way to identify them."

　　However, the non-legacy merchants also encountered operational bottlenecks after initially obtaining traffic support and increasing sales. In an interview with the Beijing News reporter, many non-genetic inheritors or the second generation said that they are not professional in operation, publicity and video shooting, and as "craftsmen", they are more willing to put their time and energy into design and production. The distress of a non-legacy shop owner is that the competitiveness of handmade products is too weak in the e-commerce environment. "Other businesses copy our styles and produce them in batches mechanically, which is fast and cheap, and consumers can’t see the difference."

　　Jinque told the Beijing News reporter that the intangible market has developed rapidly in recent years, and the e-commerce platform is also accelerating the standardized management of the intangible market. She said that in the future, the platform will sort out and identify non-legacy shops more carefully and strictly, and realize standardized management. "For example, marking non-genetic inheritors’ shops is just like identifying Chinese time-honored brands." In her view, in addition to providing support for non-legacy businesses such as drainage and resource inclination, e-commerce platforms can also take advantage of supply chain resources to help non-legacy processes create IP and create daily life use scenarios for some uncommon non-legacy businesses. "For example, cooperate with head brands, or formulate original protection plans for non-legacy craftsmen to enhance their brand value and competitiveness."

　　Wei Xiang, a professor and researcher at China Academy of Social Sciences, believes that individual non-legacy businesses can rely on the power of the platform to walk online and offline. "The e-commerce platform is not only a sales platform, but also a good experience and display platform." He pointed out that "the future e-commerce platform can combine high technology, such as the popular meta-cosmic technology, to increase the experience of intangible goods." In addition, Wei Xiang suggested that the government should intervene in e-commerce as soon as possible in the process of marketization of intangible cultural heritage, including providing authorization, endorsement and promotion, which will help prevent the infringement and proliferation of intangible cultural heritage products.

　　Double eleven non-legacy goods

　　Miao batik jumping off the local wind

　　Miao batik is a folk handicraft handed down from generation to generation, and was awarded the first batch of national intangible heritage in 2006. On Taobao platform, there are many shops that have been engaged in manual batik business for more than ten years. Apart from traditional batik hanging cloths and handkerchiefs, there are also batik dolls, T-shirts, sweaters and canvas bags. Batik, under the new situation of integrating contemporary design and aesthetics, has jumped out of the simple traditional customs and become a new trend in the fashion circle.

　　Old Beijing male prostitute welcomes the Winter Olympics.

　　As a unique feature of Beijing, today’s male prostitute keeps up with the trend. In Tmall, in addition to traditional clay figurines, male prostitute was also designed as illustrations, puzzles, refrigerator magnets and so on. In order to welcome the Beijing Winter Olympics, male prostitute’s modeling is also combined with ice and snow sports. In addition, hand-painted male prostitute, male prostitute, male prostitute and other "new schools" male prostitute are also loved by many consumers.

　　Luzhou oil-paper umbrella won millions of praises.

　　The production of water-dividing oil-paper umbrella in Luzhou, Sichuan Province began in the late Ming and early Qing Dynasties. It is a national intangible heritage and is known as "the living fossil of folk umbrella art in China".

　　In the movie Embroidered Spring Knife, the role played by Yang Mi is very out of the loop. It is said that the prototype is from the hand of Yu Wanlun, the seventh generation inheritor of Fenshui Oil Paper Umbrella in Luzhou, Sichuan. At present, Yu Wanlun has 1.06 million fans on the vibrato platform, and the number of praises has reached 11.552 million.

　　Shadow play turns into tide play.

　　Shadow play figures are usually handed down from generation to generation by folk artists, and the production process is extremely complicated. On Tmall, many merchants have launched shadow play suits that allow children to do DIY, which is very interesting. Tik Tok Wenchuang also cooperated with the non-legacy project "Jingxi Shadow Play". The designer fully integrated the shadow play skills with the trend play, and launched the gift box of "standing on the edge is more attractive to the skin". Users can watch the vivid 3D shadow play by scanning the pattern with their mobile phones.

　　Tmall Taobao Double Eleven Shopping Cart "New Network Red"

　　Time-honored Four Treasures of the Study, Folk Musical Instruments, Cross-border Intangible Heritage, Museum Cultural Creation

　　Top Ten Most Popular Intangible Commodities in Tik Tok

　　Air-dried beef, blue and white porcelain, silverware, bamboo flute, oiled paper umbrella, leather carving bag, bamboo basket, Tianzhu chopsticks, Wang Xingji fan, nuclear carving.

　　■ Industry Outlook

　　14 non-legacy industries have an annual turnover of over 100 million.

　　In the process of industrialization of non-legacy technology, the cluster model is undoubtedly more successful than individual shops that go it alone. The report shows that in the past year, on the Taobao Tmall platform, the annual turnover of 14 intangible industrial belts exceeded 100 million, including Dehua Porcelain, Jingdezhen Ceramics, Suzhou Nuclear Carving, Longquan Sword, Quyang Stone Carving, Lankao Folk Music and other industrial belts. It is understood that these industrial belts not only produce intangible products themselves, but also produce related derivatives, thus driving the development of surrounding industries. For example, Dehua Porcelain is the largest non-legacy industrial belt at present, accounting for 80% of the national tea set sales market, with 3 Taobao towns and 13 Taobao villages. Liu Zhiming said that promoting intangible cultural heritage consumption and promoting high-quality industrial development are the most effective ways to promote intangible cultural heritage protection and inheritance. "Industrialization protection will lead intangible heritage to the market to participate in competition, thus stimulating its vitality and expanding its living space with the help of the market, and e-commerce platform can just become an important booster for intangible heritage industrialization."

　　At present, two kinds of intangible cultural heritage are relatively easy to form industrial belts. One kind is closely related to people’s livelihood, which is widely used in the daily life of thousands of households and can attract many craftsmen and enterprises to participate, such as ceramics, so it can form a great output value; The other type, although not widely used, has high value, such as stone carving and nuclear carving, which can also become a larger industrial belt through integration. In addition, some experts believe that some intangible elements can also be combined with fashion or daily consumer goods, such as Huaxi × Miao Impression Series, which is the combination of Miao Xiu and beauty cosmetics. Although it belongs to the beauty cosmetics industry, it has also played a positive role in promoting the inheritance and dissemination of intangible elements.

　　The survey shows that at present, China’s intangible resources are mostly concentrated in rural areas in the central and western regions, but most of them can form intangible industrial belts in the eastern developed regions. Jinque said that the industrialization of intangible cultural heritage is related to the basic plate of regional economy, and the industrialization degree of the southeast coastal area is higher than that of the western region, and the formation of industrial clusters of intangible cultural heritage just needs a good industrialization foundation, especially manufacturing and handicrafts. Liu Zhiming believes that it is difficult to spontaneously form an industrial belt in the existing intangible products, and it is necessary for the government, enterprises, society and e-commerce platforms to work together, do a good job in top-level design, and integrate into a new industrial belt through joint efforts.

　　■ Expert opinion

　　Beware of excessive dependence and turn it into a cultural fast food.

　　● Professor and researcher of Wei Xiang China Academy of Social Sciences.

　　Selling and disseminating intangible culture and intangible products through e-commerce can increase the influence and commercial realization value of intangible culture through economies of scale in sales channels. However, it is necessary to be wary that over-reliance on e-commerce for intangible products will also have disadvantages, such as reducing experience and cultural connotation, and even bringing cultural fast food.

　　In the process of commercialization, traditional cultural and artistic products usually encounter the balance between cultural connotation and profit. If we want to pursue cultural connotation, we need to take a niche market, but at the same time, we must gain commercial benefits, and we must increase the added value, including brand and connotation value. Only in the next stage will we consider injecting fashion and financial elements, which is also the trajectory of the development of traditional luxury goods in Europe. At present, the commercialization of intangible cultural heritage in China is still in the first stage. If we want to take "connotative" goods, we should pay attention to the division of labor economy, not the economies of scale, that is, whether we can open the niche market, rather than focusing on opening the scale market of ordinary consumers, as many intangible cultural heritage second generations do now. This will lead to the sales and connotation of intangible products, which will become two different ways, and it is likely that it will not work in the future.

　　This requires young non-legacy e-commerce managers or the second generation to patiently communicate with non-legacy inheritors and old craftsmen and deeply understand the traditional cultural connotation of non-legacy crafts. Whether in e-commerce or physical stores, we should do a good job in the connotation research and development of intangible products, and transform century-old crafts and cultural traditions into new models, instead of rudely throwing away traditions and blindly catering to the tastes of young people or secular people. At this stage, we can’t expect non-legacy technology or non-legacy products to make money in a short period of time. We must preserve the value before we can realize the value-added premium. In such an impetuous era, we should push the non-legacy craft to the market, avoid its vulgarization, and modernize the cultural connotation of the non-legacy so that craftsmen in the new era can survive first.

　　■ The inheritor said

　　Intangible products need to pay attention to contemporary life.

　　● Pang Yonghui is the inheritor of porcelain.

　　Not adapting to the living habits, needs and consumption trends of young people is a common problem faced by non-legacy. Intangible products need to pay attention to contemporary life and understand what is the core demand for products in this era. For example, ceramics, on the one hand, serve people’s spiritual life, such as decoration, art collection, etc., on the other hand, they should also serve life, such as flowerpots, tea sets, tableware and so on.

　　With the rapid development of contemporary social economy, our requirements for the quality of life are getting higher and higher. We need to start from these to change the intangible products and designs. So we cooperate with some contemporary designers to combine some fresh elements with porcelain, such as the hot elements like astronauts with porcelain. Therefore, I believe that intangible products need to reach out to young people through new designs, tell the heroic story of this era with our traditional memories, and bring this story into the life of every young person.

　　In addition, the market is changing. Over the years, our sales cost has been high, mainly through offline stores. But now, with the establishment of this mode of online consumption, it has become a living habit. Intangible arts and crafts also need to change to the living habits of young people, which has become an inevitability of the future sales model.

　　Finally, it is to influence others with contemporary intangible culture. For example, in addition to selling the quality, design and intangible value of Ding porcelain, we should also expand Ding porcelain culture and cooperate with other industries across borders to promote the spread of Ding porcelain while spreading culture.

1905 movie network news　On April 20th, after the red carpet of Avengers 3, which was scolded by fans, ended, the relay of Marvel Comics’s 10th anniversary celebration became the hardest hit by fans. It was an event in Marvel Comics, but the organizers found a group of singers who had nothing to do with Marvel Comics, such as Eason Chan, Jason, Jane Zhang and Joey Yung.

Poster for the 10th Anniversary Celebration of Marvel Comics Film.

When the host invited them to take the stage, he even said to the creators of Avengers 3, "Can you stand aside?" Let director Russo brothers, Robert Downey Jr. of Iron Man, Tom Sid Lastun of Loki, Tom Helander of Spider, and Mark Ruffalo of Hulk stand aside, and the fans in the audience suddenly shouted "No!"

Of course, this is not the end. At the 10th anniversary celebration of Marvel Comics, in front of many Marvel Comics fans, the singers mentioned before were invited to play one by one, and the directors and actors were actually arranged to applaud on the side of the stage. This bridge simply makes netizens "commit embarrassing cancer". It is obviously an activity of Marvel Pictures. How come it seems that the film creators are here to stand for local stars?

The film creator was asked to stand aside.

Eason Chan then gave a heavy hammer to the fans’ already cracked hearts. Just now, he also said that he liked Iron Man very much, but when chatting with the audience during the performance, he said, "In fact, I am very happy to be invited to &hellip this time; … You can talk to something you don’t usually have a chance to see … … What are their names? Superman? Or a super hero, Super Hero? whatever。 “

Ha ha.

Many Marvel Comics fans angered by this sentence haven’t had time to attack, and the final big photo completely detonated everyone’s anger caused by a series of previous oolong incidents:

Judging from the photos taken by netizens, Robert Downey Jr., who is usually in the middle (that is, position C) in the big photo of Marvel Comics activities, stood to one side, and several other main actors in the film were not in the middle, so it was impossible to tell who was the protagonist of the 10th anniversary celebration of Marvel Comics.

Marvel Comics’s 10th Anniversary Celebration.

Dissatisfied fans burst the message area under the official blog of Marvel Pictures, and strongly demanded an official apology. Almost all of the Weibo posts were similar messages:

Fans urged Marvel Pictures to apologize.

What’s even more amazing is that some netizens broke the news this morning. "Friends of the advertising company said that the event planner felt that Marvel Comics Powder was a minority group and needed local stars to drain it.".

Netizens broke the idea of planners.

This makes people have to doubt the professionalism of the planners of advertising companies, okay? If you didn’t know the size of Marvel Comics fans in China before, did the overwhelming abuse on the red carpet night row and online wake you up?

In fact, it is not unacceptable if Xuanfa Company has to invite local stars to attract traffic, but please do your homework a little bit to find out who should be invited. If you find the following stars, I believe fans will not only scold you, but also clap their hands.

TOP 1: Xu Jinjiang

All Marvel Comics fans are probably impressed by Xu Dashu’s face, which is 100% similar to Chris hymes Voss, a "Raytheon", and Xu Jinjiang, who is fun for the people, personally certified this stalk. Since Chris hymes Voss can’t come to the scene because of the temporary cancellation of his trip, why can’t you invite Xu Jinjiang to come and have a live show with "Loki" Tom Sid Lastun?

Netizen P picture compares Xu Jinjiang and "Raytheon"

Xu Jinjiang responded to the netizen P picture

TOP 2: Jiro Wang

Xiao Bian deeply regrets that the organizer invited Aaron, a member of Fahrenheit, to cause a series of false ticket-drawing and fans’ confrontation. In fact, you obviously have a better choice, that is Jiro Wang, who is also a member of the Fahrenheit Group!

The second circle has a high awareness of the well-known coser "Dadong", and Jiro Wang himself is the number one Marvel Comics fan. This morning, he posted a photo of himself dressed as Iron Man on the Weibo. If he can appear at the celebration of Marvel Comics’s 10th anniversary, it will be truly deserved.

Jiro Wang congratulates Marvel Comics on its 10th anniversary.

TOP 3 Malone

Everyone’s impression of the name Malone should be the world champion of table tennis, but he is also a loyal fan of Marvel Comics. If nothing else, just look at the "priceless" hand-made cabinets. Marvel Comics China, shouldn’t you send an invitation letter to Malone?

Malone is drying his hand-made collection on the Weibo.

Part of Malone’s Marvel Comics collection.

TOP 4

Leo

Although Leo is neither a well-known coser nor a fanatic, he deserves to be included in this list because of his sincere love for Iron Man! Not much to say, directly above, Leo’s younger brother is definitely a Iron Man fan!

Leo took a photo with Iron Man poster.

The attribute of Leo’s younger brother is completely exposed.

TOP 5

All the fans who took time off for the Avengers 3 red carpet event and the 10th anniversary celebration of Marvel Comics, but were turned away by the organizers.

This article needs no explanation.

None of the people who should be invited invited invited a bunch of local stars who had nothing to do with Marvel Comics’s activities and even couldn’t say the name of the role correctly. How to clean up this mess? Marvel Comics China is now on the stage for you. Please start your performance.