Originality makes business more valuable.

Yang Yinfen, the new chairman and general manager of Liangpin Store, shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office. At the same time, good shops announced a large-scale price reduction, but related products were mainly concentrated in online stores.

Author | Lei Yanpeng

Editor | Chen Fang

Operation | Liu Shan

The new coach slashed the price.

"At the moment, what is in front of us is not only the problem of living hard, but the problem of living or not. The good shop has 11,000 employees, 11,000 families behind it, and thousands of enterprises and families in the supply chain. "

This is the description of the company’s current situation by the new helm of A-share snack king Liangpin shop. Recently, Yang Yinfen, the new chairman and general manager of Liangpin Store, issued an open letter to all employees, officially opening the first round of reform after taking office. Like his predecessor, Yang Hongchun, Yang Yinfen is a member of the founding team of Liangpin Store, and they are the actual controllers of the company. They are also old colleagues in Kelon Electric Appliances.

In addition to the open letter, another fire after Yang Yinfen took office burned to the price.

Good shops told the "market circle" that "this is the largest price reduction of the company in 17 years, with an average price reduction of 22% for 300 products", mainly focusing on snacks with cost optimization without affecting quality and high repurchase rate, and the overall principle is "price reduction without degrading quality".

"Macadamia nuts, pine nuts, pistachios, cashews and other nuts, meat snacks such as pork jerky, duck neck and roasted sausage, and explosions with high repurchase rate such as spicy strips, dried beans, bread cakes and melon seeds are now the main force to reduce prices." The good shop said.

In the open letter, Yang Yinfen mentioned that this reform is mainly based on "three views":

Looking at the industry, online consumption flow shifts, competition intensifies, various offline snack patterns bloom in an all-round way, and a series of new species appear.

Looking at users, consumption has entered a rational era, consumers’ money bags have become tighter, and the consumption levels of different groups of people have become more differentiated and distinct. How to meet the needs of different users is also a test before them. In addition, the reality that consumers think that good shops are expensive also shows that the price of their products must be more close to the people.

Look at yourself, with the company’s development for 17 years, the organization is bloated and overstaffed, and bureaucracy and departmentalism have emerged. Externally, the development is sluggish, and the scale and profitability are declining.

This open letter shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office.

In his open letter, Yang Yinfen repeatedly stressed that the core purpose of the transformation of good shops is only one: to return to the image of good shops next door and move towards the route of good quality and close price. "No change, we really may lose our qualification at the poker table."

Good shops have previously positioned themselves as "high-end snacks", so this time, the price reduction has a great contrast to the market. Some consumers said: "Consumers are becoming more and more rational, and the brands that cut prices are sober."

After the price reduction was announced, the share price of the good shop also responded.

▲ (the stock price chart since the listing of the good shop. Source/Straight Flush)

During the three trading days from December 1st to December 5th, the share price of Liangpin Store rose continuously, and the daily limit of the first two trading days continued. This is really rare for a good shop. In the previous nine months, its share price has been "halved".

However, this price adjustment will not have much impact on the short-term performance of good shops.

Good shops told the "city circle" that the products with adjusted prices were mainly sold in offline stores, with the adjustment range of 10%-47%. In the first half of 2023, the operating income of these products in offline stores accounted for 13.5% of the total operating income.

In the first half of 2023, the revenue of good shops was less than 4 billion yuan. In other words, the revenue of this part of price adjustment products in the first half of the year was less than 540 million yuan.

This also answered some consumers’ doubts: "It is said that the price has been reduced, but why is it not obvious?"

For example, the good shop said that the large-opening macadamia nuts (400g) on sale dropped to 29.9 yuan/can; The pork jerky with the first order rate is the key product of this price adjustment, and the price of classic pork jerky is 65 yuan/kg; The price reduction of some products is achieved through membership price.

However, after the price reduction of some products in offline stores, the price advantage is not obvious compared with the e-commerce platform with long-term promotion activities. On December 7, in Tmall Supermarket, the discounted price of the large-opening macadamia fruit (400g) in the good shop was 27.9 yuan/can; In the flagship store of Liangpin Store in Pinduoduo, the large-opening Hawaiian fruit is 29.8 yuan/can after 10 billion subsidies, and it is 500g g.

Development encounters bottlenecks.

Three squirrels, good shops and herbs were once the three giants of online celebrity in the leisure snack industry.

Among them, the establishment of good shops was the earliest. Baicaowei was founded in 2007, Three Squirrels in 2012, and Liangpin Store opened its first store in Wuhan in August 2006.

In August 2016, Baicaowei was bought by you for 960 million yuan, and it was listed by taking shortcuts. After many times of listing, three squirrels finally landed in the capital market in July 2019; In February 2020, the good shop realized its dream of listing, calling itself "the first share of high-end snacks".

To talk about the first share, in fact, the share that came to Iraq in October 2016 is the "first share of snacks" in China. However, in recent years, online celebrity has been completely overtaken by the younger generation, and compared with the Big Three, its light has long been dim.

On the eve of the listing of the good shop, Baicaowei "remarried" Pepsi for $705 million, and the story of Baicaowei was lost in A shares. However, the three squirrels and the good shop have been chasing each other.

In 2022, Liangpin Shop finally overtook three squirrels (with a revenue of 7.293 billion yuan) with a revenue scale of 9.44 billion yuan, and became the leader of the snack industry.

▲ (data source /Wind)

There is a very important premise that a good shop can surpass three squirrels-three squirrels have had a bad life in recent years. As early as 2019, the revenue of the three squirrels exceeded 10 billion. However, with the dissipation of the first wave of e-commerce dividends, the development of the three squirrels encountered bottlenecks. From 2019 to 2022, the revenue continued to decline.

From 2019 to 2022, although the revenue of good shops continued to grow, it was actually not much better than three squirrels-in 2022, the revenue only increased by 1.24%. Moreover, the problems of good shops have begun to be exposed.

In the first three quarters of 2023, good shops realized operating income of 5.999 billion yuan, down 14.33% year-on-year; The net profit of returning to the mother was 191 million yuan, a year-on-year decrease of 33.43%. Among them, the revenue in the third quarter was 2.013 billion yuan, down 4.53% year-on-year; The net profit of returning to the mother was 1,998,400 yuan, a year-on-year decrease of 97.88%.

So far, the revenue of good shops has declined for five consecutive quarters, while in the past five quarters, the net profit has declined for three quarters. In 2022, the net profit of good shops was 334 million yuan, less than that in 2019.

The current situation of good shops-it’s difficult.

Yang Yinfen wrote in an open letter: "I said in August this year that the 17-year-old good product is facing the most difficult challenge since it started its business. At the moment, this challenge is still intensifying. In order to stand out from the encirclement, good products must fade away and be reborn like a soaring eagle. "

From the perspective of sales model, good shops are mainly divided into online and offline channels. Among them, online sales are mainly through e-commerce, while offline sales are mainly divided into direct retail business and franchise business.

In 2021, the revenue of its e-commerce business accounted for more than 53%. However, from 2022 to the first three quarters of 2023, the revenue of e-commerce business continued to decline, accounting for less than 45% in the first three quarters of 2023.

For the decline in the third quarter performance, Liangpin Store explained that the overall sales scale of the company fluctuated due to factors such as the stratification of consumer demand and the differentiation of online platforms and users. At the same time, the company’s profits fluctuated in the third quarter due to the increase in labor and rental expenses and the fluctuation of gross profit margin due to the newly opened direct stores.

Leisure and snack industry has low entry threshold, low industry concentration and serious homogenization. In addition, many snack giants mainly use OEM mode, which leads to the low profit rate of the industry.

In the first three quarters of 2023, the gross profit margin of good shops was 28.54%, but the net profit rate of sales was only 3.18%. The net profit rate of good shops has shown a downward trend in recent years, from 4.53% in 2019 to 3.54% in 2022.

Snacks are not easy to sell, and the revenue is declining. At the same time, online traffic is shifting and the cost is getting higher. The new offline model is rising, and new stores are opened, and the cost investment is getting longer. The profit margin, which is not high, can’t stand much tossing.

Under the pressure of performance, while optimizing the cost, it seems to be a "forced" action to make the product price "more close to the people".

A new round of "fighting" begins.

Consumption has entered a rational era, and the province and the flower are the mainstream consumption views of generation Z. Various research reports are proving that the consumption of young people is returning to "rational pragmatism".

At this time, good shops labeled as "high-end snacks" have become somewhat out of date.

At the beginning of 2019, Liangpin Store held a high-end snack strategy conference. At that time, it also spent a lot of money to invite celebrity endorsements. While shouting "high-end snacks", the good shop also said that it would "abandon the price war".

Yang Hongchun, then the chairman of Liangpin Store, said: "The reason why we launched the high-end strategy is actually to avoid the homogenization competition. We want to take their different development paths. Among all the pursuits, there are price-oriented, quality-oriented and brand-oriented. We choose the demand to enter the high-end quality."

Behind the high-end transformation of good shops is the consumption upgrade that people are talking about at that time, and the leisure and snack industry is also in a growth period.

The snack industry in China started from a bag of melon seeds, to the rise of large and small brands, and then to online celebrity brands to compete for traffic. At that time, it was hoped that high-end products would jump out of the price war of homogenization from the positioning, but now the industry is fully competitive and the environment has changed.

On November 28th, Liangpin Store announced that Yang Yinfen was elected as the chairman, and at the same time, he was re-appointed as the general manager of Liangpin Store. Yang Yinfen used to be the director and general manager of Liangpin Store. In September 2022, he resigned as the general manager when he became the vice chairman.

With this "coaching change", Yang Hongchun, one year older than Yang Yinfen and born in 1973, stepped down as chairman and general manager.

Yang Hongchun and Yang Yinfen are both members of the founding team of Liangpin Shop. Since its listing in 2020, the actual controllers of Liangpin Store have been Yang Hongchun, Yang Yinfen, Zhang Guoqiang and Pan Jihong.

▲ (Property right and control relationship diagram between the good shop and the actual controller. Source /2022 Annual Report)

After the change of the helm, the strategy is also changing.

Yang Yinfen said that the good shop will launch a new round of reform around the theme of "strengthening business innovation and improving operating efficiency in an all-round way", with the aim of making product prices more close to the people on the basis of adhering to "good products". The so-called "price reduction does not reduce quality". "This is also a major change in the company’s operations."

This is somewhat similar to the current strategy of the old rival three squirrels. Three squirrels put forward the strategy of "high-end cost performance" at the end of 2022. Three squirrel related people told the "city boundary" that the "high-end cost performance" strategy began to work together in March 2023, and at the same time, some products began to reduce prices one after another.

In other words, the three squirrels have already started to reduce their prices.

The three squirrels have encountered a series of problems in the past few years, especially in 2022, and their performance has fallen sharply. In the words of Zhang Liaoyuan, chairman and general manager of Three Squirrels, "last year was a heavy blow". In an interview with Red Star News, Zhang Liaoyuan concluded that the core reason for being hit hard was that in the process of e-commerce evolution, the three squirrels did not completely keep up. The three squirrels were firmly rooted in the era of shelf e-commerce, but they did not quickly enter the emerging e-commerce.

As an online brand, the three squirrels rely on third-party e-commerce online, and opening stores offline is not smooth.

By the end of 2020, the three squirrels had 171 food shops and 872 alliance shops. By the end of the first half of 2023, there will be only one catering store and 316 alliance stores. In 2022 alone, 118 restaurants and 431 alliance stores were closed. Behind this, it is rebuilding the offline store-the transformation system to the community snack shop.

The three squirrel community snack shops mainly sell their own brands. Different from the original stores, they focus on "cost performance" and are mainly opened in cities below the second tier. People related to the three squirrels told the "city boundary" that since June, there have been more than 150 community snack shops in Anhui, Jiangsu and Zhejiang, and they will expand to the whole country in the future.

Low price or cost performance has become the focus of the snack industry.

According to the Survey of Global Consumer Insights in 2023 released by PricewaterhouseCoopers, considering the impact of the current economic environment and the potential cost of living, one of the most significant changes in consumer behavior is to turn to more pragmatic and rational purchase decisions. Consumers pay more attention to the quality and value of products, and at the same time make full use of promotional activities to compare the prices of different sellers.

Doing raiders, comparing prices, and finding coupons have gradually become people’s habits before shopping.

More and more rational consumers are more and more sensitive to prices. In the snack industry, it is no exception.

In recent years, temporary food stores, snack discount stores and discount-style snack stores have risen rapidly, and the most remarkable feature of these stores is cost performance. Especially, the mass-selling snack shops represented by busy snacks, Zhao Yiming snacks, and snacks are famous, with the help of capital, have taken advantage of new opportunities and expanded vigorously, which has brought great impact to the snack industry.

In November, snacks and snacks in Zhao Yiming were busy merging. Prior to this, in October, Liangpin Store announced its withdrawal after investing in Zhao Yiming Food through a wholly-owned subsidiary for half a year. Recently, Liangpin Store said that it had sued Zhao Yiming Food because it deliberately concealed the company’s major events, namely the above merger, during the cooperation period between the two parties.

Right or wrong, there is no conclusion.

However, in 2022, the good shop also laid out a discount brand-snack stubborn home. In mid-November, the good shop said that the stubborn snacks focus on the Hubei market and plan to open 500 new stores this year.

The snack industry is turning to the battle of cost performance or price. Behind this, the competition is the cost advantage under quality.

By optimizing the supply chain, circulation, packaging, channels, etc., we can reduce costs and increase efficiency, and then reduce prices. This is the long-term solution for the three squirrels of the old online celebrity brand and the good shops, or for the newly rising Zhao Yiming and the famous snacks.

On the snack track, the past two years have been very lively, with expansion, overtaking, merger, store closing, opening, reduction, price reduction, transformation, change … and defense and counterattack. The industry has entered a new cycle, and the "fight" about prices has begun.

Zhang Liaoyuan said that the current snack food field is like the "Warring States Period".

In this battlefield, the crowds are competing and the smoke is filled, depending on who wants to sing and who will appear.

Originally produced in the city, please do not reprint it without authorization.

E-mail for communication suggestions: gaojian@boyamedia.com

Original title: "Good shop is in a hurry"

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　　　　On August 12th, the "Shanghai-Hong Kong-Macao Automobile and Motorcycle Series Race and Jet Li One Foundation Cup Charity Touring Car Race" was held at the Shanghai International Circuit. Jet Li led many stars to the event to jointly raise funds for the One Foundation project by racing. China News Agency issued Tang Yanjun photo
　
　　Compared with his peers, Jet Li became famous as a teenager and saw a wider world with a pair of simple eyes. However, life is not always smooth, and he has also experienced ebb and flow, trudging on the winding star road to this day. Tonight, he will be a guest in Lu Yu You Yue to tell the story of private houses.

　　　　A Shaolin Temple made Jet Li famous, but soon after, he gave up everything and chose to go to the United States for development. Faced with people’s incomprehension, Jet Li said in the program that life is like a stock, low and high; He’s not afraid to start over. And his failed marriage with Huang Qiuyan, the teacher elder sister, once made him suffer criticism from the outside world. Now, he has been able to reveal his heart calmly and maturely: "This marriage is the injury and trauma I brought, but I am too ignorant of love." Later, he fell in love with Nina Li Chi, who was born with Sister Ya, and got married and had children, so Nina Li Chi withdrew from the entertainment circle.

　　　　For their 18 years of love, Jet Li said with a happy face that without a wife, there would be no oneself. How much is Jet Li’s net worth now? He can’t tell himself clearly, because all his income is handed in, which is kept and managed by Nina Li Chi.

　　　　"I am a traditional China man, and many girls often feel insecure when facing feelings. Therefore, the husband’s greatest responsibility is to make his wife feel safe. " Jet Li’s confession fully shows the good man’s side.
　

Editor: He Wei

Major listed companies in domestic car networking industry:(002405)、(600718)、(002232)、(000851)、(300212)、(300020)、(002373)

Core data of this article:Market size, investment and financing amount and events, penetration rate, user size, and proportion of sub-sectors.

1. Overview of the car networking industry

— — definition

The Internet of Vehicles is a large-scale system network that carries out wireless communication and information exchange between vehicles and X (X: vehicles, roads, pedestrians and cloud platforms, etc.) based on the intranet, inter-vehicle network and vehicle cloud network, and is an integrated network that can realize intelligent traffic management, intelligent dynamics and intelligent control of vehicles. It is a typical application of Internet of Things technology in the field of transportation systems.

From the structural level, the vehicle networking system is a "end-pipe cloud" three-layer structure system: the first layer is the end system, the second layer is the pipe system, and the third layer is the cloud system.

From the perspective of application classification, the Internet of Vehicles can be divided from the perspectives of networking technology, application objects and demand objects. No matter which classification method, it basically involves information service applications with user experience as the core, intelligent automobile applications with vehicle driving as the core and collaborative applications.

2) Analysis of the industrial chain of the car networking industry: the industrial chain is long.

The composition of the ecosystem of the car networking industry is complex, which makes the car networking industry form a long industrial chain. The car networking industry chain spans the two major fields of service industry and manufacturing industry, permeating each other and featuring cross-border integration.

Due to the strong cross-border penetration and integration of the Internet of Vehicles industry, its industrial chain composition is also different from the traditional upstream, middle and downstream industrial chain composition. Therefore, the composition of the industrial chain of the Internet of Vehicles can be analyzed in combination with the structure of the Internet of Vehicles system. The system structure of the Internet of Vehicles includes three systems: end, management and cloud, and the industrial chain of the Internet of Vehicles can also be analyzed from these three angles.

At the "end" level, the role of manufacturing industry is the main role, including vehicle manufacturers, automotive electronic system providers, component providers, in-vehicle software providers, etc., such as, and Neusoft Group; At the management level, the roles of manufacturing and service industries are relatively balanced, mainly including equipment providers and communication service providers, such as, and; The "cloud" level is dominated by the service industry, including software and data providers, public services and industry service providers, such as NavInfo, and.

2. The development course of China car networking industry: At present, it is in the stage of deep integration of 5G+ car networking.

China’s car networking started in 2009. In 2009, SAIC-GM named OnStar Anjixing and officially introduced it to China, which took the lead in exploring the application of car networking in China.

According to the development of car networking technology, China’s car networking market has gone through the stages of car networking introduction (supporting long-distance calls), mobile Internet (sharing mobile phone applications with cars), car IVI (car entertainment, around the central control panel) and 5G+V2X.

At present, China’s car networking industry is in a period of deep integration with 5G technology. With the evolution of automobiles from traditional means of transportation to intelligence, networking and electrification, the Internet of Vehicles has become the most potential application of cross-border integration in the field of 5G transportation and automobiles, and it has become an important development direction of China’s strategic emerging industries, and it is also a hot spot of technical research and industrial development of interdisciplinary, cross-disciplinary and cross-industry management departments. In the future, with the development of 5G and V2X technologies, the car networking industry will open up new growth space.

3. China car networking industry policy background: 5G car networking is the ultimate application field for policy guidance.

At present, China’s car networking policies are based on the integrated layout and coordinated development of related technical fields. At present, China mainly integrates the application of Internet of Vehicles and 5G technology, with a view to realizing intelligence and digitalization in transportation, automobile and communication industries more quickly. Therefore, in recent two years, a large number of policies have been launched around 5G and Internet of Vehicles, such as the Action Plan for Sailing the Application of 5G (2021-2023) put forward in June 2021 and the Guiding Opinions on Expanding Investment in Strategic Emerging Industries and Cultivating New Growth Points put forward in September 2020.

In addition, at present, China’s policy is to upgrade the technology of vehicle-road and vehicle-vehicle coordination to support, improve driving safety and improve traffic efficiency. Therefore, the construction of vehicle networking pilot area, roadside facilities and related network security standard system has also become an important topic, which is the specific layout direction of relevant policies of vehicle networking in China at present.

4. Demand situation of the "end" level of the car networking industry in China: The rapid development of automotive electronics has boosted the technological upgrading of the car networking industry.

As one of the most important parts of the Internet of Vehicles, the field of automotive electronics has developed rapidly in the automotive industry in recent years, and has been regarded as another revolution in the development of automotive technology. This is mainly because the electronic product system accounts for about 40% of the automobile cost. In addition, 70% of the automotive innovation comes from the automotive electronics industry in the development of the automotive industry towards intelligence, electrification and comfort.

According to Statista data, the scale of China’s automotive electronics market has increased year by year from 2015 to 2020, and it has reached 815 billion yuan in 2020, up 10.14% year-on-year. The rapid expansion of the automotive electronics market will stimulate the technological progress and innovation of the automotive electronics industry, which will inevitably lead to the technological upgrading of the automotive networking industry, promote the scale expansion of the automotive networking industry, and finally achieve the big goal of intelligence.

5. Development of the application market of the car networking industry in China: The future market prospect of intelligent transportation and automobile industry is considerable.

Intelligent transportation. The first stage of ITS is around infrastructure construction, including the integration of hardware facilities and software systems in all aspects of land, water and air, among which the establishment of expressway toll collection system is very important. With the gradual completion of highway informatization, the problem of traffic congestion mainly comes from the fact that road construction can’t keep up with the growth of cars. Under the condition of limited road construction, the solution to traffic congestion mainly depends on the management and deployment of vehicles.

Therefore, at present, the development of intelligent transportation is changing to a vehicle-oriented management mode. In the future, intelligent transportation will establish an information system with vehicles as nodes, that is, vehicle networking.

According to the data released by the Association and Saiwen Transportation Network, from 2011 to 2019, the total scale of China’s intelligent transportation market increased from 42 billion yuan to 145.4 billion yuan. With the continuous promotion of the application of intelligent transportation in China, combined with the intelligent situation of various transportation sub-sectors, after preliminary estimation, the scale of China’s intelligent transportation market will exceed 160 billion yuan in 2020. The scale of ITS market is obviously on the rise, and the compound annual growth rate is close to 20%, so the future development prospect of ITS industry is very considerable.

Automobile industry. With the development of economy and the popularization of automobiles, the production and sales of automobiles are increasing year by year in China’s market. In 2020, the number of automobiles in China will reach 281 million, up 10.19% year-on-year.

As an important carrier of vehicle networking applications, the number of automobiles has steadily increased year by year, and the future market development is improving. In addition, under the background of the development of automobile intelligence and electrification, the demand for car networking is bound to rise steadily.

6. Analysis of the development status of China car networking industry.

— — The penetration rate of the car networking industry in China is increasing year by year, and the scale of car networking users is expanding.

With the development of intelligent transportation, the penetration rate of China’s car networking industry has increased year by year, and the scale of users has been expanding. According to the data of Yiou think tank, the penetration rate of China’s car networking industry was 24.9% in 2018, and the number of car networking users reached 59.76 million. In 2020, the penetration rate of the car networking industry in China has reached 48.8%, exceeding the penetration rate of the global car networking industry, and the number of car networking users is about 137.13 million.

2) Market scale of China car networking industry: The market scale is increasing year by year, reaching 163.7 billion yuan in 2020.

According to the data of Yiou think tank, the scale of China car networking market is growing rapidly. In 2015, the car networking market reached 44.2 billion yuan. After preliminary estimation, the car networking market reached 163.7 billion yuan in 2020, with a compound annual growth rate of 29.91%.

This is mainly because the Internet of Vehicles is the main application scenario of 5G in the fields of autonomous driving and intelligent networked vehicles. In recent years, the rapid development of 5G technology has injected a strong impetus into the development of the Internet of Vehicles industry. Driven by 5G, the potential market of the Internet of Vehicles is huge and needs to be further explored.

3) Investment and financing situation of the car networking industry in China: The policy rekindled the enthusiasm for capital investment and the scale reached a new high.

In recent years, the investment and financing of the car networking industry has fluctuated greatly. Generally speaking, it shows a trend of rising first, then falling and then rising. At the time of the rise of the concept of Internet of Vehicles, the investment enthusiasm of capital was great. In 2016, the number of investment events reached the highest, with 130; In 2018, the largest investment amount reached 79.334 billion yuan. Since 2018, the investment enthusiasm of the car networking industry has declined, mainly due to the significant impact of the epidemic on the transportation industry.

In 2021, with the intensive release of national and provincial policies on the car networking industry, the scale of investment and financing in the car networking industry reached a new high. By September 2021, the number of investments reached 63, with a total investment of 106.588 billion yuan, both exceeding the investment scale in 2020.

7. Analysis of the competition pattern of China car networking industry.

— — Regional competition pattern: focus on the Yangtze River Delta region

At present, there are more than 40 city-level vehicle networking pilot demonstrations, more than 20 smart road-vehicle collaborative pilot demonstration zones, as well as 5 national-level vehicle networking pilot zones and 2 provincial-level vehicle networking pilot zones. Including Jiangsu (Wuxi), Tianjin (Xiqing), Hunan (Changsha) and other national-level car networking pilot areas, and two provincial-level car networking pilot areas in Suzhou and Nanjing, Jiangsu Province. Therefore, the current car networking focuses on the Yangtze River Delta region, Tianjin, Chongqing and Hunan Province, among which the Yangtze River Delta region is the most important.

According to the requirements of the Ministry of Industry and Information Technology, the pilot area will deploy the cellular car networking C-V2X network on the scale of key expressways and urban roads, make a good overall connection with the development of 5G and smart cities, complete the transformation of the car networking function of traffic facilities in key areas and enhance the core system capabilities, and drive the scale deployment of the whole road network.

In terms of national pilot zone, Jiangsu (Wuxi) Vehicle Networking Pilot Zone is the first vehicle networking pilot zone established in China, which was established in September 2019. In June 2020, Tianjin (Xiqing) National Vehicle Networking Pilot Zone was unveiled, which is the second national vehicle networking pilot zone in China. In November 2020, Hunan (Changsha) National Vehicle Networking Pilot Zone was officially unveiled, which is the third national vehicle networking pilot zone in China. In January 2021, Chongqing (Liangjiang New District) was approved by the Ministry of Industry and Information Technology to create a national-level vehicle networking pilot zone, which is the fourth national-level vehicle networking pilot zone in China and the first in the west. In September 2020, the relevant departments of the three provinces and one city in the Yangtze River Delta signed a cooperation agreement to jointly build a national-level pilot area for vehicle networking in the Yangtze River Delta region.

In terms of provincial-level pilot zones, Jiangsu Vehicle Networking Pilot Zone was officially unveiled in Suzhou in October 2019, which means that Suzhou will create the first provincial-level vehicle networking pilot zone with Changshu City, Xiangcheng District and Industrial Park as the main body. In December 2020, the provincial-level car networking pilot area in Nanjing was completed.

2) Enterprise competition pattern: The competition is fierce, and Huawei ranks first for the time being.

The Internet of Vehicles is a huge project, with many market participants and different competitors in each field.

As a technology-intensive industry, the Internet of Vehicles industry is particularly important for enterprises in terms of technology upgrading and R&D innovation. Therefore, the number of industrial patent applications represents the layout of enterprises and the leading position of related technologies to a certain extent. According to the ranking of the number of patent applications of Wisdom Bud, the number of patent applications of Huawei, Botai and Qinggan ranked in the top three. Among them, Huawei has the largest number of patent applications, reaching 503. Therefore, at present, Huawei’s research and development of car networking related technologies is in a leading position.

It is worth mentioning that among the top ten companies in patent application, Internet companies Huawei, Tencent and Baidu, Shanghai Botai, a representative enterprise of networked terminals, and automobile manufacturers and Xpeng Motors all laid out the car networking industry.

According to the data from the Automotive Research Office, Huawei and Baidu rank among the top three in terms of business operation, future development and social responsibility. In addition, software and data providers Neusoft Group, Qianfang Technology, Siweituxin and others are all on the list.

On the whole, the main competitors in the car networking industry come from Internet companies, vehicle manufacturers, software and data service companies and representative enterprises of networked terminals. Enterprises cross-border intensive layout in the field of vehicle networking, and the competition is fierce. According to the comprehensive analysis of the ranking of Wisdom Bud and Sohu Auto Research Office, Huawei ranks first in the number of patent applications and value, and temporarily leads other competitors in the layout of the car networking industry.

8. The development prospect and trend forecast of the car networking industry in China.

— — Three Trends in the Development of Car Networking Industry in China

At present, the automobile industry has reached a consensus that low carbon, informationization and intelligence will become the important direction of future development, the production mode will evolve to an intelligent manufacturing system with interconnection and cooperation, and the service mode will show the trend of informationization and sharing. The intelligent networked automobile with distinctive cross-border integration characteristics is the most important innovation carrier in the transformation and upgrading of the automobile industry.

2) Prediction of penetration rate of China car networking industry: Entering the accelerated growth stage, the user scale will further grow.

In the next few years, China will still be a big country of automobile consumption in the world. With the development of intelligent transportation, the scale of China’s car networking users will also increase year by year, and the industry penetration rate will enter an accelerated growth stage. According to the forecast of Yiou think tank on the penetration rate of the car networking industry in China, it is predicted that the number of car networking users in China will exceed 460 million in 2026.

3) Market size forecast of China car networking industry: The market size of car networking is expected to exceed 800 billion yuan in 2026.

The advantages of the growing car networking industry in China are the large scale of the car market, the rapid upgrading of Internet technology and the developed communication industry. This has brought a steady stream of demand, technology and other positive effects to the development of the industry. Therefore, with the development advantages, the scale of China car networking market will continue to grow rapidly.

In the next few years, China will still be a big country of automobile consumption in the world. With the development of intelligent transportation, the scale of China’s car networking users will also increase year by year, and the industry penetration rate will enter an accelerated growth stage. After preliminary estimation, the market size of the Internet of Vehicles is expected to reach 800 billion yuan in 2026, and the average compound growth rate from 2021 to 2026 will reach 30.36%.

Please refer to Foresight Industry Research Institute for the source and analysis of the above data. At the same time, Foresight Industry Research Institute also provides solutions such as industrial big data, industrial research, industrial chain consultation, industrial atlas, industrial planning, park planning, industrial investment attraction, IPO fundraising feasibility study, IPO business and technology writing, IPO working paper consultation, etc.

For a car, you can’t talk about heroes purely by the quality of dynamic performance, such as FAW-other aspects of performance are also worth mentioning. As for its advantages, please read on.

First of all, from the appearance, the front shape of FAW-Volkswagen CC looks very deep, and the grille uses a three-piece shape, which makes people unforgettable. Coupled with headlights, the overall look is very simple. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, rain and fog mode and so on. Coming to the side of the car, the car body size is 4869MM*1870MM*1459MM. The car adopts simple and elegant lines, and the side gives people a very personal feeling. With large-sized thick-walled tires, smooth lines run through the whole side of the car. Looking back, FAW-Volkswagen CC has a sharp tail line, a clean and refreshing taillight style, and a hidden exhaust pipe, which makes it look neat.

Sitting in the car, FAW-Volkswagen CC interior adopts a fashionable and simple shape, which makes people feel very comfortable. The three-spoke steering wheel looks good outside, and it is made of genuine leather, which is full of design sense. From the central control point of view, the car is equipped with a cold touch-control LCD central control screen, which makes the interior style impressive and gives people a sense of fashion. Let’s take a look at the dashboard and seats again. The car is equipped with a unique dashboard and looks very rustic. The car uses leather seats, equipped with auxiliary seat electric adjustment, seat with memory electric adjustment, seat proportion down and other functions, and it is basically enough for daily use.

FAW-Volkswagen CC is matched with a wet dual clutch (DCT) gearbox, with an acceleration time of 7.9s seconds per 100 kilometers. The power performance is good and it is completely OK for daily use.

The car is equipped with driving mode selection, remote control key, rear wiper, interior ambient light, engine start and stop, etc., and the configuration performance is unspeakable, which greatly improves the convenience of using the car.

Summary: This class of car is usually the first choice for most people. First of all, it is not expensive, and secondly, all the configurations are quite complete, which is still very worth starting with.

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? ? On September 30, 2024, Equation Leopard was officially unveiled at the 19th Xi ‘an International Auto Show in 2024, dedicated to creating new scenes and experiences of intelligent hard dispatching. It is the second product of Equation Leopard, positioning the super hybrid intelligent hard-core SUV, in which many subversive technologies can be seen. The first batch of stores in the country arrived at the store, and the user’s static tasting experience was opened. With the arrival of Leopard 8, the product layout of Equation Leopard has been further enriched. Positioning a hard-core SUV with super hybrid performance is more exploratory and playful, and it is the first choice for people who yearn for IKEA. Leopard 8, on the other hand, is positioned as a super hybrid intelligent hard-core SUV. Leopard 8, which is both intelligent and brave, has stronger urban attributes, more scientific and technological configuration and large space, and is suitable for multi-scene travel of urban families.

??? Leopard 8 has the product strength of "both wisdom and courage", equipped with Huawei Gankun Intelligent Driving ADS3.0 and Equation Leopard Hard-core exclusive intelligent cockpit, and Huawei Gankun Intelligent Driving ADS 3.0, including full-dimensional intelligent travel experience of driving (NOA in cities, etc.), parking (parking service, etc.) and obstacle avoidance (AEB automatic emergency braking, etc.).

??? Equation Leopard hardcore exclusive intelligent cockpit, including BYD DiLink150 intelligent cockpit, intelligent access and intelligent interconnection. At the same time, it is pointed out that Leopard 8 is the first vehicle in the world to support Huawei HarmonyOS and Apple dual-system UWB car keys and Android, HarmonyOS and Apple three-system NFC car keys.

??? Equation Leopard 8 is equipped with a 2.0T DMO platform and a full-featured version of Yunqi -P system, which meets the needs of family travel in all scenes. Its powerful performance stems from two cores, one is the 2.0T DMO electric drive off-road pioneering platform, and the other is the full-featured version of Yunqi -P system. And the super-long 1200km comprehensive battery life, allowing users to save short distances, drive long distances and drive around smoothly, meeting the travel needs of the whole family.

??? Smart and brave, double security, Leopard 8 brings the ultimate security guard. On the security level, Leopard 8 will lead the industry in active and passive security configuration, bringing double security guard to users.

??? Leopard 8 exterior interior design, emphasizing the comfortable riding experience of Leopard 8 interior cockpit. Create a hard-core car with a sense of future science fiction with the "future starship aesthetics", highlighting the tough image of "domineering, science fiction and hard core"; Through the intelligent cockpit and seats, it is convenient to build a smart interactive experience and a smart and ever-changing cockpit space, and create a future sci-fi cockpit that is "immersed, intelligent and ever-changing".

??? The future sci-fi cockpit of Leopard 8 can realize 7-screen linkage, voice control, fingertip operation and other convenient functions. The electric seat of the whole car can be adjusted, and three rows can be accessed with one button. At the same time, it highlights the super-large space advantage of Leopard 8, and adopts an innovative seat layout with three rows of 6/7 seats. The cockpit is wide and comfortable, with loose leg and head space, and the longitudinal space of the first, second and third rows is over 1000mm, which is the best in the same class. And the three rows support putting down, which can be enlarged by five seats per second and enjoy four seats. The volume of the three-row inverted trunk reaches 1130L, and 10 20-inch suitcases can be put down.

??? As a medium and large SUV market, Leopard 8, with its strong product strength of both wisdom and courage, also makes it like a M9 that is more emboldened to leave. In the future, Leopard 8 will also compete with M9.

　　[Professional Test] It is not enough to look at the comprehensive endurance of a pure electric vehicle. First of all, the comprehensive cruising range is tested in an ideal test environment, and the road environment in real life is much more complicated than the test environment; Secondly, if you only drive on the highway at a relatively high speed, the actual cruising range will definitely be less than the comprehensive cruising range, because high-speed driving is a working state with high energy consumption for pure electric vehicles. However, as a car, it is also one of its "jobs" to run long distances and take high speed. So how does a pure electric vehicle with a comprehensive cruising range of more than 450km perform at high speed? Today, we found such a car and tested it for everyone.

　　The 2018 500 is a new model launched by Tengshi in March this year. Like the old models, it is positioned as a medium-sized pure electric vehicle. The biggest highlight of the car is its comprehensive cruising range of 451km, which is due to its lithium iron phosphate battery with a capacity of 70kWh. The car has two models, the fashion version and the glory version, and the latter is the top model of the car. Today, the test car we got is Tengshi 500 Glory Edition. Apart from the difference in configuration, the powertrain is also different. From the data point of view, the power performance of Glory Edition is better.

After reading the following, you have read 70% of the full text:

　　1. The comprehensive cruising range of the Ministry of Industry and Information Technology of the new car has increased to 451km, which is 99km； more than the old model;

　　2. It can travel 290km under high-speed working conditions, and the charge after high-speed driving can reach 57kW, and 80% of the power can be recovered in about one hour;

　　3. Driving for 200km in urban areas, with a remaining cruising range of 240km；;

　　4. The dynamic response is good, and the acceleration of 0-100km/h is 9.65 seconds.

　　If you want to know how these results are tested, and what kind of reference value these results have in your travel and driving process, please see our test content later.

● Endurance test

　　In order to carry out the endurance test closer to the real car scene and give friends who are concerned about pure electric vehicles more meaningful endurance test results, we will conduct the test according to the following conditions in the future:

　　1. During the high-speed endurance test, the average speed is 90km/h 2 km/h, and this speed setting will basically be achieved by using the speed of 100-120km/h most of the time in the actual driving process. This operation is to restore the actual car scene on the expressway as much as possible, and it will not lead to dangerous high-speed driving behaviors such as slow driving and speeding.

　　2. During the low-speed endurance test, the average speed is 30 km/h 2 km/h, which can simulate the actual situation of the vehicle as much as possible, including waiting for traffic lights, traffic jams, high-speed loop driving, etc.

　　3. During the test, if the air conditioner is turned on, we will record the turned-on state (cold and warm air) and the turned-on time in detail. After all, on pure electric vehicles, the air conditioning components are considered as high-power electrical appliances on the car, and we will explain to our friends how the air conditioner affects the cruising range.

　　First of all, before introducing the test process in detail, we will show the results of the endurance test to our friends. Because the power display of Tengshi 500 is not an accurate value, the following power values are all estimated values:

◆ High-speed battery life: "far" running and fast charging.

　　Tengshi has used the recent average energy consumption to calculate the remaining cruising range since the first model. This algorithm will calculate according to the recent energy consumption state and remaining power, and show how many kilometers the vehicle can travel under the current energy consumption state. It is somewhat similar to the computational logic we have tested before.

　　If the energy consumption state of a vehicle changes constantly through a variety of complex road conditions during a trip, the remaining cruising range value will also change frequently: the high-energy time-consuming value will decrease sharply, and the low-energy time-consuming value may increase. At first, it may make drivers feel confused and don’t know when to refer to the value, but this algorithm actually reflects the remaining endurance of the vehicle at a certain energy consumption level and can remind drivers of the influence of driving style on the endurance of the vehicle.

　　Judging from the models we have tested at present, we can travel 290km at an average speed of 90km/h, which is quite good among pure electric vehicles. Without charging in the middle, you can run to Shijiazhuang with full charge (Baidu map query is from Zhongguancun in Beijing to Huaibei Park in Shijiazhuang, the whole journey is 289.7km, and it is basically no problem to drive at high speed). However, due to the weight of the car and the wind resistance of the car body, the power consumption per 100 kilometers at high speed reaches 20.9kWh/100km, and the energy consumption level is still relatively high. However, Tengshi 500 power battery itself has a capacity of 70kWh, so 15% of the power can still support the car to travel 52km in this energy consumption state. If you drive on the main highway, the remaining cruising range can basically reach the next charging station in the service area.

　　Although Tengshi 500′ s high-speed endurance performance is good, here we still suggest that friends plan the interval of charging stations at 280-290km for high-speed travel to avoid the situation of power failure. In winter, it is necessary to reduce the mileage interval of route planning. After all, air conditioning and warm air consume more electricity than air conditioning and refrigeration.

◆ Charging performance: the battery will charge quickly when it is hot.

　　From the charging information, we can see that when the temperature of the power battery reaches 41℃, the charging current and voltage are relatively high. According to the charging power displayed on the charging pile, the charging power is about 57kW. If charging in this state, the power of the power battery can be charged in one hour. According to the conversion of 70kWh into percentage, the charged power is about 81%. It can be seen that it is possible to charge the power battery to 80% within one hour when the temperature of the power battery is high.

◆ Low speed battery life:

　　Driving at an average speed of 29.5km/h for 200km consumes about 51% of electricity, leaving a battery life of 240km. Although this achievement does not exceed the cruising range of the Ministry of Industry and Information Technology for 451km at present, according to the measured cruising capacity, it is completely possible to charge once a week if the commuting distance is 40km per day. Not only that, even if the power is not enough, it will remain at about 50%, and the travel needs of other urban areas outside the daily commute or to and from the airport can still be met.

Click here for details.

The cost of (imported) late-stage car use is the focus of its potential consumers. So whether this car is a mule or a horse, let’s take a look at its actual performance.

First of all, from the appearance, the front face style of BMW 2 Series (imported) is very cool and looks clean and refreshing. The headlights are very in line with the aesthetics of consumers, and the details are exquisite. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Come to the side of the car, the car body size is 4556MM*1838MM*1405MM, the car uses avant-garde lines, and the car side gives people a very personal feeling. With large-sized thick-walled tires, the overall visual effect is very fashionable and atmospheric. In terms of the rear end, the rear end looks very fashionable and stylish, and the taillights look very domineering and stylish. The layout of the exhaust pipe uses a single-sided double-output shape, and the overall shape is still very eye-catching.

When I came into the car, the interior design was more domineering and stylish, and the overall shape was remarkable. The steering wheel design of this car is very simple and generous, and it is made of genuine leather, so everything is very simple and generous. From the central control point of view, the car is equipped with a hard-core touch-sensitive LCD central control screen, which makes the interior design quite layered and looks very elegant. Let’s take a look at the dashboard and seats again. The dashboard of this car presents an atmospheric design style and highlights the trendy temperament. The car uses a fabric/suede mixed seat, and the seat wrapping is in place, which improves the riding experience of the driver and passenger.

BMW 2 Series (imported) matched automatic manual transmission (AT) gearbox, with an acceleration time of 7.5s per 100 kilometers, has good power performance and is completely OK for daily use.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, interior atmosphere light, engine start and stop and other configurations, which is quite rich in functions, which is undoubtedly very friendly to drivers.

The BMW 2 Series (imported) introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. As long as you really like it, it’s over. Go to the 4S shop and place an order.

1905 movie network news On April 10th, Jackson Yee, a member of TFBOYS, got the results of the Chinese Opera Art Examination. With a score of 94.85, he became the first in this year’s Chinese Opera drama film and television performance major.

Jackson Yee, who is now a well-known person, also dabbles in a wide range of careers, publishing EP, filming, variety shows, fashion magazines and attending various social activities.

However, he has a high popularity now, but he has a child star experience with an open star path.

Jackson Yee, who is defined as the "dance leader" in the group, has learned a variety of dances, such as Latin, modern, ethnic and street dance, under the cultivation of his parents since childhood, but these are only rare among Jackson Yee’s "Eighteen Martial Arts", including magic, calligraphy, painting and even changing his face.

Since 2005, Jackson Yee has frequently appeared in the children’s programs of David TV stations, opening the road to child star.

In order to cultivate such a versatile Jackson Yee into a star, in 2009, he joined the "Fei Xuan Teenager" known as the new Little Tiger, and participated in various activities as a group.

However, the development of the combination of "Fei Xuan Teenager" did not meet expectations.fireThe effect of explosion, until the end of 2011, Jackson Yee chose to quit the combination.

According to Jackson Yee’s resume and Baidu Encyclopedia, from 2012 to June 2013, Jackson Yee experienced a period of independent development, but it seems that this is not the case.

On October 16th, 2012, a company official blog named "Beijing Century Xinghui Media" released Jackson Yee-related Weibo for the first time, and on December 3rd, 2012, it pointed out that Jackson Yee was a small artist of the company.

This "Beijing Century Star Media" has once again appeared in front of the public recently, not because of its star-making ability, but because it was involved in the "pedophilia" storm in Zhang Muyi.

Century Star Exchange and Century Bowan are two brother companies, and Zhang Muyi used to be a broker in Century Bowan. The company is a notorious leather bag company in the industry, falsely claiming that it can package beautiful women and children into stars, so as to circle money and deceive people.

"Beijing Century Xinghui Media" not only often pushes Jackson Yee to participate in various talent shows, but alsoJackson Yee released his first single, which was also certified by fans.

According to the news, a video of Tell me why, which Jackson Yee refused to mention with his life, was also shot during this time.

After January 11th, 2013, the official blog of the company did not send the relevant Weibo in Jackson Yee, probably because the astute Jackson Yee and his family discovered the company’s tricks. In the same year, Jackson Yee made her debut as a member of TFBOYS, and from then on, her acting career gradually got on the right track.

Recently, 25 models were officially unveiled at FAW Audi dealers, and new cars went on the market. The official guide price was 427,900-656,800 yuan. As an annual redesigned model, the new Audi A6L has been continuously optimized in appearance design, interior configuration and scientific and technological functions, which has stabilized its market competitiveness in medium and large cars. It stands to reason that there will be no obvious price fluctuation. However, with the official arrival of the first batch of new cars, we found that the preferential strength of 25 Audi A6L models in the terminal market is also relatively acceptable. Under the condition of meeting the local license, and with the consumption of in-store insurance and in-store loans, it can basically reach a discount of 127,900 yuan, and the discounted price can be as low as 300,000 yuan.

The overall design of 25 Audi A6L models is basically the same as that of 24 models. The front face still adopts the classic hexagonal air intake grille, and the interior adopts the line chrome trim, and the headlight configuration in matrix style is standard, which has been partially upgraded on the basis of the previous generation. However, the elegant appearance of the 25 Audi A6L is cancelled, which means that the new model no longer provides the front face with multiple banners, which makes the design more sporty and fashionable. On the side of the car body, the dimensions of 25 Audi A6L cars remain unchanged, and they are still slender medium-sized and large-sized cars. Together with LED dynamic taillights, the overall design is coordinated and the business sense is relatively strong. There is almost no change in the rear of the new car, and LED taillights with dynamic turn signals and chrome-plated decorative strips surrounding the rear continue to be used.

From the interior point of view, the 25 Audi A6L models are still similar to the previous generation models, and this set of interiors can be said that there has not been much change in recent years. The full LCD driving computer in front, the embedded central control large screen and the 8.8-inch air conditioning control screen are all familiar designs for consumers. In addition, three multifunctional leather steering wheels, electronic gear handles and leather seats can be equipped with heating and ventilation.

It is worth noting that 25 Audi A6L models have been added, and the models with low and medium configurations are also equipped with panoramic sunroof configuration and lane departure warning system. In addition, the 25 Audi A6L also upgraded the electric steering wheel, the front headrest, the accelerator and the brake pedal with chrome decoration. From this point of view, the addition is still ideal. However, the new car has been downgraded in terms of seat material, and the suede material of the original high-profile model has been changed to imitation leather seats, and the quality monitoring system has also been cancelled. More crucially, the reaction speed of the 25 Audi A6L cars is slower than before, because the 5G signal is replaced by the 4G network, the network speed is slower and the distribution is obviously reduced. However, it is precisely because the 25 Audi A6L models have been increased and decreased, and the appearance adjustment is not big, which leads to the preferential strength of more than 100,000 yuan when the new car arrives at the store.

In terms of space performance, the 25 Audi A6L models have always been excellent, and the body size has not changed. It is still 5050mm long, 1886mm wide, 1475mm high and 3024mm wheelbase. Even if a lot of young sports elements are added to the change, there is no discount in terms of space comfort. Of course, the only flaw is that the head space in the back row is slightly smaller than that in the previous generation, but it will not be affected in terms of daily use, and it is spacious enough for sitting or pulling things.

From the point of power system, 25 Audi A6L still have 2.0T high and low power versions with output horsepower of 245Ps and 190Ps. In addition, there is a 3.0T 6-cylinder engine with 48V light mixing system with output of 340Ps, but most consumers will still choose 2.0T power system. In addition, 25 Audi A6L models are still equipped with a 7-speed wet dual-clutch gearbox, which gives consideration to dynamic response and fuel economy. If consumers buy a 2.0T high-powered version, they will also be equipped with a timely four-wheel drive system. As far as the same-class models at this price are concerned, there are really not many sedan cars equipped with four-wheel drive. Not only is there no such configuration, but there is not even one. This is also a bright spot for 25 Audi A6L models.

Generally speaking, the 25 Audi A6L models are further enhanced in luxury, intelligence and practicality, which is attractive to consumers in terms of design, configuration upgrade and power performance. More importantly, the diving in price really surprised me. However, the 25 Audi A6L models are also the last generation products, because the new models will be listed soon and renamed as. Therefore, it is time for cash to bargain-hunting.

The 99,800 seal 06 will probably become the last straw to crush the 260,000 seal owners.

Recently, Seal 06, a plug-in hybrid car equipped with BYD’s brand-new fifth-generation DM technology, went on the market. With its 2100 km long battery life, 2.9 liters of ultra-low fuel consumption and 99,800 ultra-low price, it has become one of the hottest models on the Internet.

The online evaluation of Seal 06 can be roughly divided into three voices, one is the voice of supporters praising and cheering, the other is the voice of competitors slandering and suppressing, and the third is the voice of BYD Seal’s old owner cursing his mother from the heart.

As the owner of a 2022 700km rear-drive long-life seal, many riders in my group are already voicing their anger. Their anger is all concentrated in one point: BYD, we have no problem with you to build a 100,000-class plug-in hybrid car with high cost performance, but why did you name it Seal 06?

For 2022 seal owners, the name seal is sacred. It is synonymous with BYD’s high-end pure electric sports car, and it is the main force of BYD against Tesla model 3. Yes, BYD’s positioning of seals was like this at that time.

However, this Seal 06, although named Seal, has nothing to do with the original seal at all, and has nothing in common in appearance, and its positioning is even more different. Seal was originally a high-end pure electric sports car, with a sporty coupe with a drag coefficient of 0.219Cd, and the interior materials are high-end and high-grade. In contrast, the current seal has the fastest acceleration of 3.8 seconds per 100 kilometers. In addition to running 2100 kilometers and 2.9 liters with full oil and electric energy, it is only a 100,000-class national car that "disappears from everyone" in other aspects.

The IP of "SEAL" was transmitted to SEAL 06, which was basically completely screwed up by BYD.

In fact, the positioning of BYD’s seal family has been declining in the past two years. In 2022, the price of seals was between 212,800 and 289,800, of which the 700-kilometer long-life version in the early 260,000 s was mainly sold.

In 2023, BYD launched a Seal Champion Edition, the price of which dropped to the range of 189,800-279,800, and the entry price of the 700-kilometer long-life version dropped to 222,800.

In 2024, BYD launched another seal glory version, and the price dropped again to the range of 179,800-249,800, of which the entry price of the 700-kilometer long battery life version was 202,800.

I almost forgot to say that in 2023, BYD also launched the Seal DM-i. Although it is called Seal, it is actually a face-changing model of Han DM-I, but at least its headlights are the same as seals. We also recognize it if we insist on this name.

At present, the price of seal DM-i is in the range of 149,800-219,800, and the top matching price is almost the same as the entry price of seals in the early generation. Although the appearance of seal DM-i objectively boosted the sales of seal families, the value orientation of seal IP has been seriously reduced at this time, and it has bid farewell to the "high-end" sequence.

Now BYD has produced a 99,800 Seal 06, which was originally two unrelated cars. This naming has once again depressed the value orientation of the seal family, and it is no wonder that it will cause dissatisfaction among the original seal owners.