Report to the 20th CPC National Congress of the Party pointed out that from now on, the central task of the Communist Party of China (CPC) is to unite and lead the people of all ethnic groups to build a socialist modernization power in an all-round way, realize the goal of the second century, and comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization. In today’s world, great changes that have never happened in a hundred years will accelerate the evolution and promote Chinese modernization. We will encounter all kinds of predictable and unpredictable risk challenges, difficulties and obstacles, and even stormy waves. We must enhance our sense of urgency, adhere to the bottom line thinking, be prepared for danger in times of peace, plan ahead, and be prepared to make more arduous and arduous efforts. In the Report to the 20th CPC National Congress of the Party, General Secretary of the Supreme Leader made clear five major principles that must be firmly grasped on the way forward, which provided fundamental guidance for us to calmly cope with all kinds of risk tests and comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization.

　　Adhere to and strengthen the overall leadership of the party.

　　The key to China’s success lies in the Party. The Communist Party of China (CPC)’s leadership is the embodiment of the common will and fundamental interests of the whole party and the people of all ethnic groups in China, the most essential feature of Socialism with Chinese characteristics, the greatest advantage of the Socialism with Chinese characteristics system, the foundation and lifeline of the party and the country, and the interests and destiny of the people of all ethnic groups in China. Chinese modernization is the socialist modernization led by the Communist Party of China (CPC). Upholding and strengthening the overall leadership of the Party is the fundamental guarantee for comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization.

　　In the new era and new journey, only by upholding and strengthening the overall leadership of the Party can we ensure the socialist development direction of Chinese-style modernization and ensure that all China people have the most reliable backbone, so as to effectively cope with major challenges on the road ahead, resist major risks, overcome major obstacles, resolve major contradictions, and constantly promote Chinese-style modernization. We must resolutely safeguard the authority of the CPC Central Committee and centralize and unify leadership, implement the Party’s leadership in all fields and links of socialist modernization, unswervingly and strictly manage the Party in an all-round way, and further promote the new great project of Party building in the new era, so that the Communist Party of China (CPC) will always become a strong leadership core for realizing the great rejuvenation of the Chinese nation.

　　Adhere to the road of Socialism with Chinese characteristics

　　Direction determines the road, and the road determines fate. In the world, there is neither a model of modernization based on one respect nor a universal standard of modernization. Socialism with Chinese characteristics is the fundamental achievement made by the Party and the people through great hardships and at great cost, and it is the correct way to realize the great rejuvenation of the Chinese nation. We adhered to and developed Socialism with Chinese characteristics, promoted the coordinated development of material civilization, political civilization, spiritual civilization, social civilization and ecological civilization, and created a new road of Chinese modernization and a new form of human civilization. The Chinese-style modernization road conforms to the reality of China, reflects the wishes of the people in China, and adapts to the requirements of the times. It not only embodies the laws of socialist construction, but also embodies the laws of the development of human society. It is the broad road to create a better life for the people and realize the great rejuvenation of the Chinese nation.

　　In the new era and new journey, we must strengthen Socialism with Chinese characteristics’s road self-confidence, theoretical self-confidence, institutional self-confidence and cultural self-confidence, adhere to the party’s basic theory, basic line and general plan, persist in taking economic construction as the center, adhere to the four cardinal principles, persist in reform and opening up, persist in independence and self-reliance, and persist in putting the development of the country and the nation on the basis of their own strength. Unswervingly follow the road of Socialism with Chinese characteristics, no matter what difficulties and twists and turns we encounter, we must persist in holding the destiny of China’s development and progress firmly in our own hands, constantly push forward and expand Chinese modernization, and build China into a prosperous, strong, democratic, civilized, harmonious and beautiful socialist modernization power with the perseverance of "unshakable wind and waves" and "persistent green hills".

　　Adhere to the people-centered development thought

　　People’s nature is the essential attribute of Marxism, and people’s position is the fundamental political position of Marxist political parties. Since its establishment, the Communist Party of China (CPC) has made it his initial mission to seek happiness for the people of China and rejuvenation for the Chinese nation, and has always adhered to the fundamental purpose of serving the people wholeheartedly, putting the people at the highest position in his heart. Apart from the interests of the overwhelming majority of the people, it has no special interests of its own, which is a remarkable sign that our party is different from other political parties as a Marxist political party. Promoting the great rejuvenation of the Chinese nation in an all-round way with Chinese modernization means realizing, safeguarding and developing the fundamental interests of the overwhelming majority of the people, constantly realizing development for the people, relying on the people, and sharing the fruits of development, constantly improving people’s livelihood and well-being, and realizing people’s yearning for a better life.

　　In the new era and new journey, we must stand firm on the people’s stand, grasp their wishes, respect their creativity, concentrate their wisdom, rely on the people closely, and constantly promote and expand Chinese modernization. At the same time, we must persist in taking the realization of people’s longing for a better life as the starting point and the end result of modernization, promote the common prosperity of all people and make more obvious substantive progress, and ensure that the development results benefit all people more fairly.

　　Insist on deepening reform and opening up.

　　Reform and opening up is a key measure to determine the future and destiny of contemporary China, and it is an important magic weapon for the party and people to catch up with the times in great strides. The reform and opening up has brought about great changes in China, made the people of China take a decisive step on the journey of becoming rich and strong, and pushed China to achieve a historic breakthrough from a relatively backward productive force to the second largest economic aggregate in the world. Practice has proved that reform and opening-up is the only way to uphold and develop Socialism with Chinese characteristics, and we must persist in deepening reform and opening-up and constantly enhance the motive force of Chinese modernization.

　　In the new era and new journey, to comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization, we must always maintain the spirit of "pioneering", "creative" and "dry" style, comprehensively deepen reform and opening up at a new historical starting point, strengthen the top-level design and overall planning of reform, coordinate and promote economic, political, cultural, social, ecological and other aspects of institutional reforms, bravely break through the barriers of solidification of interests, and strive to break down deep-seated institutional and institutional obstacles. It is necessary to adapt to the new changes in the international situation, promote high-level opening to the outside world, form a wider, broader and deeper pattern of opening to the outside world, build a mutually beneficial, multi-balanced, safe and efficient open economic system, and continuously enhance China’s new advantages in international cooperation and competition.

　　Persist in carrying forward the spirit of struggle

　　The spirit of struggle is the inherent theoretical character and practical requirement of Marxism, and fighting for the interests of the people, the country and the nation is the innate character of our party. Judging from the development process, all the achievements made by the party and the people did not fall from the sky, nor were they given by others, but were achieved through constant struggle. As soon as the Communist Party of China (CPC) was founded, it was engraved with the brand of struggle. Along the way, it was to survive, develop and win in the struggle. Dare to struggle and dare to win is an invincible and powerful spiritual force for the people of the Communist Party of China (CPC) and China. Persisting in carrying forward the spirit of struggle is an objective requirement for comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization.

　　In the new era and new journey, China’s development faces new strategic opportunities, new strategic tasks, new strategic stages, new strategic requirements and new strategic environment. The risks and challenges to be dealt with, the contradictions and problems to be solved are more complicated than before. Only by inheriting and carrying forward the spirit of great struggle, being brave and good at it, can we overcome difficulties and obstacles, withstand severe tests and win great victories one after another. We should constantly enhance the ambition, backbone and confidence of the whole Party and the people of all ethnic groups, be fearless of evil, ghosts and pressure, advance despite difficulties, make overall plans for development and security, make every effort to overcome all difficulties and challenges on the road ahead, and rely on tenacious struggle to constantly create new glories of Chinese modernization.

　　(This article Source: Dai Mucai, the author of Economic Daily, is a special researcher at the Socialism with Chinese characteristics Institute of Thought, the supreme leader of Tsinghua University)

　　Strolling through the streets of Fujian, you can always see banyan trees that are evergreen all the year round, with long thin whiskers and a crown as big as a cover.

　　Many years ago, the supreme leader, then secretary of the Fuzhou Municipal Party Committee, wrote a postscript for a monograph on banyan: "Banyan is the city tree of Fuzhou, which has been closely linked with the development history of Fuzhou for thousands of years. It is flourishing, vigorous and tall, shading future generations and benefiting one side. "

　　△ In Fuzhou, you can often see roads that diverge and bypass to protect ancient banyan.

　　"The lifeblood of man lies in the field, the lifeblood of field lies in water, the lifeblood of water lies in mountains, the lifeblood of mountains lies in soil, and the lifeblood of soil lies in trees."

　　People are closely related to trees and nature.

　　The harmonious coexistence between man and nature is one of the important characteristics of Chinese modernization. Looking at the picture of Chinese modernization, we can look at it from the "tree".

　　By the Yongding River, the spring is getting stronger. The Pinus bungeana planted by the General Secretary of the Supreme Leader more than ten years ago is lush and graceful.

　　"Everyone plants a few trees and a few pieces every year. Over time, the green land of the motherland will continue to increase, the landscape of mountains and rivers will continue to be beautiful, and the quality of people’s lives will continue to improve."

　　Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has participated in voluntary tree planting in the capital for 10 consecutive years. "Planting trees and planting trees is not only a green sapling, but also a bright future for the motherland."

　　△ On March 30, 2022, General Secretary of the Supreme Leader came to Huangcun Town, Daxing District, Beijing to participate in voluntary tree planting activities in the capital.

　　Chinese modernization, in which man and nature coexist harmoniously, is a cause that people participate in, build and enjoy together.

　　Nowadays, China people have written with their hands the answers that the world’s forest resources have increased the most and the artificial afforestation area is the largest: the forest coverage rate has increased from 12% in the early 1980s to 23.04% now, and the green coverage rate of urban built-up areas has increased from 10.1% to 41.11%.

　　People feel more truly that the sky is bluer and the water is clearer. In 2022, the proportion of excellent days in cities at prefecture level and above will be 86.5%. The discharge of major water pollutants in China continues to decline, and the proportion of surface water with excellent water quality is 87.9%.

　　△ Scenery of Quchi Township in Wushan Section of the Yangtze River (photo of drone)

　　The harmonious coexistence of man and nature also focuses on the integrated protection and systematic management of mountains, rivers, fields, lakes, grass and sand. At the 15th Conference of the Parties to the Convention on Biological Diversity at the end of last year, "China Landscape Project" was selected as one of the first ten flagship projects of world ecological restoration in the United Nations.

　　“‘ China Landscape Engineering ’ Treat all ecosystems as ‘ Community of life ’ Through unremitting efforts, millions of hectares of land in China have been restored. " Behind the short and powerful award speech is a broad and profound change.

　　△ Sanjiangyuan National Park

　　Recently, many departments jointly issued the "National Park Spatial Layout Plan", and selected 49 national park candidate areas (including 5 officially established national parks), proposing that China will basically build the world’s largest national park system by 2035.

　　Saihanba, a "green pearl" located in the north of Hebei Province, was a vast wasteland where birds did not live and yellow sand covered the sky half a century ago. Three generations of Saihanba Forest Farm people insisted on planting trees for many years and watered millions of acres of artificial forests with sweat.

　　△ Saihanba Mechanical Forest Farm has a forest area of 1.151 million mu and a forest coverage rate of 82%.

　　On February 25th, 2021, Hebei Saihanba Machinery Forest Farm was awarded as one of the "National Models of Poverty Alleviation" at the National Summary and Commendation Conference. Some people are curious, how can a state-owned forest farm become a model for poverty alleviation?

　　Answer: Eat "green" by "green".

　　△ On August 23rd, 2021, General Secretary of Supreme Leader visited Moon Mountain in Saihanba Mechanical Forest Farm.

　　"We should inherit the spirit of Saihanba, deeply understand and implement the concept of ecological civilization, make persistent efforts and start a second business".

　　In August, 2021, when General Secretary of the Supreme Leader visited Saihanba Machinery Forest Farm, he pointed out that we should jointly build our country, develop the green economy and build the ecological civilization!

　　Ecology and development, many people regard it as a "two-choice" multiple-choice question. General Secretary of the Supreme Leader uses another way of thinking to solve the problem — — Green water and green hills are reservoirs, grain depots, Qian Ku and carbon depots.

　　In recent years, Saihanba Mechanical Forest Farm has actively developed ecological industries such as green seedlings relying on millions of mu of forest resources, and its economic income has increased from less than 100,000 yuan at the beginning of the construction to 160 million yuan. The people around the forest farm rely on the good ecological environment to develop rural tourism, farmhouse music, local products processing and other industries, with an annual social income of more than 600 million yuan.

　　Recently, the forest farm has a new forest management plan. The plan clearly proposes to increase the transformation of ecological values and focus on promoting green development.

　　In the second venture, Saihanba mechanical forest farm absorbed the surrounding people to participate in forest management, forest protection and fire prevention through labor and other forms, further releasing the function of forestry ecology to enrich the people. At the same time, we will carry out experimental research on planting Morchella, Rhodiola and Trollius chinensis under the forest to help the people increase their income and get rich and revitalize the countryside.

　　△ Saihanba technicians are "modeling" pine trees. Generally, the market price of pine trees is not higher than that of 30 yuan, but after clever modeling, the price of pine trees can be increased by more than 30 times, and the price can even reach 10,000 yuan after three to five years of cultivation.

　　Every summer and autumn, mushrooms, Bupleurum chinense and shallots … … The dense forest is full of delicacies. "Just picking mountain onions can sell for more than 2,000 yuan a day." The villagers in Saihanba are full of confidence in this year’s income.

　　The towering Qinling Mountains are luxuriant with vegetation.

　　As the geographical dividing line between the north and the south of China, Qinling Mountain occupies the geographical "C" position in China, and the good ecological environment has created a variety of "biological gene banks" with east-west inheritance, north-south transition and flora alternation.

　　On April 20, 2020, General Secretary of the Supreme Leader visited the ecological protection of Qinling Mountains in Niubeiliang National Nature Reserve, Shaanxi Province.

　　In front of a big tree, the general secretary stopped to touch and observe. The photo frames this moment — —

　　"The Qinling Mountains, which is harmonious with the north and the south, is the central water tower of our country, the ancestral vein of the Chinese nation and an important symbol of Chinese culture. Protecting the ecological environment of Qinling Mountain is very important to ensure the Chinese nation’s long-lasting prosperity and realize ‘ Two hundred years ’ It is of great and far-reaching significance to strive for goals and achieve sustainable development. "

　　The mountains of Qinling Mountains are rich in animal and plant resources. In recent years, Shaanxi Province has placed the protection and restoration of the ecological environment in Qinling Mountains in an important position. The ecological environment of the "biological gene bank" in Qinling Mountains has continued to improve, new species have been discovered one after another, and the "circle of friends" of animals and plants has been expanding — — The wild buckwheat leaf lily, the Tibetan cypripedium population in full bloom, and the new snake species &hellip were discovered for the first time. …

　　△ Wild Buckwheat Leaf Lily

　　The wild population of giant pandas in Qinling Mountains (Shaanxi section) increased from 109 in 1980s to 345 in the fourth national panda survey. The population of golden monkey has reached more than 5,900, and the population of takin has exceeded 5,000. Rare and endangered wild plants such as Taxus chinensis, Davidia involucrata, Leymus chinensis, Agropyron huashanensis and Sequoia Taibai have been effectively protected.

　　Through the continuous implementation of natural forest protection, nature reserve construction, returning farmland to forests and grasslands and other ecological protection and restoration projects, 116 protected areas with a total area of 9,200 square kilometers have been built within the Qinling Mountains, effectively protecting more than 75% of natural ecosystem types and more than 70% of wild animal and plant population types in the province.

　　△ Zhejiang Anji

　　Green is becoming the bright background color of beautiful China.

　　The modern story of harmonious coexistence between man and nature is being vividly interpreted in China.

Originality makes business more valuable.

Yang Yinfen, the new chairman and general manager of Liangpin Store, shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office. At the same time, good shops announced a large-scale price reduction, but related products were mainly concentrated in online stores.

Author | Lei Yanpeng

Editor | Chen Fang

Operation | Liu Shan

The new coach slashed the price.

"At the moment, what is in front of us is not only the problem of living hard, but the problem of living or not. The good shop has 11,000 employees, 11,000 families behind it, and thousands of enterprises and families in the supply chain. "

This is the description of the company’s current situation by the new helm of A-share snack king Liangpin shop. Recently, Yang Yinfen, the new chairman and general manager of Liangpin Store, issued an open letter to all employees, officially opening the first round of reform after taking office. Like his predecessor, Yang Hongchun, Yang Yinfen is a member of the founding team of Liangpin Store, and they are the actual controllers of the company. They are also old colleagues in Kelon Electric Appliances.

In addition to the open letter, another fire after Yang Yinfen took office burned to the price.

Good shops told the "market circle" that "this is the largest price reduction of the company in 17 years, with an average price reduction of 22% for 300 products", mainly focusing on snacks with cost optimization without affecting quality and high repurchase rate, and the overall principle is "price reduction without degrading quality".

"Macadamia nuts, pine nuts, pistachios, cashews and other nuts, meat snacks such as pork jerky, duck neck and roasted sausage, and explosions with high repurchase rate such as spicy strips, dried beans, bread cakes and melon seeds are now the main force to reduce prices." The good shop said.

In the open letter, Yang Yinfen mentioned that this reform is mainly based on "three views":

Looking at the industry, online consumption flow shifts, competition intensifies, various offline snack patterns bloom in an all-round way, and a series of new species appear.

Looking at users, consumption has entered a rational era, consumers’ money bags have become tighter, and the consumption levels of different groups of people have become more differentiated and distinct. How to meet the needs of different users is also a test before them. In addition, the reality that consumers think that good shops are expensive also shows that the price of their products must be more close to the people.

Look at yourself, with the company’s development for 17 years, the organization is bloated and overstaffed, and bureaucracy and departmentalism have emerged. Externally, the development is sluggish, and the scale and profitability are declining.

This open letter shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office.

In his open letter, Yang Yinfen repeatedly stressed that the core purpose of the transformation of good shops is only one: to return to the image of good shops next door and move towards the route of good quality and close price. "No change, we really may lose our qualification at the poker table."

Good shops have previously positioned themselves as "high-end snacks", so this time, the price reduction has a great contrast to the market. Some consumers said: "Consumers are becoming more and more rational, and the brands that cut prices are sober."

After the price reduction was announced, the share price of the good shop also responded.

▲ (the stock price chart since the listing of the good shop. Source/Straight Flush)

During the three trading days from December 1st to December 5th, the share price of Liangpin Store rose continuously, and the daily limit of the first two trading days continued. This is really rare for a good shop. In the previous nine months, its share price has been "halved".

However, this price adjustment will not have much impact on the short-term performance of good shops.

Good shops told the "city circle" that the products with adjusted prices were mainly sold in offline stores, with the adjustment range of 10%-47%. In the first half of 2023, the operating income of these products in offline stores accounted for 13.5% of the total operating income.

In the first half of 2023, the revenue of good shops was less than 4 billion yuan. In other words, the revenue of this part of price adjustment products in the first half of the year was less than 540 million yuan.

This also answered some consumers’ doubts: "It is said that the price has been reduced, but why is it not obvious?"

For example, the good shop said that the large-opening macadamia nuts (400g) on sale dropped to 29.9 yuan/can; The pork jerky with the first order rate is the key product of this price adjustment, and the price of classic pork jerky is 65 yuan/kg; The price reduction of some products is achieved through membership price.

However, after the price reduction of some products in offline stores, the price advantage is not obvious compared with the e-commerce platform with long-term promotion activities. On December 7, in Tmall Supermarket, the discounted price of the large-opening macadamia fruit (400g) in the good shop was 27.9 yuan/can; In the flagship store of Liangpin Store in Pinduoduo, the large-opening Hawaiian fruit is 29.8 yuan/can after 10 billion subsidies, and it is 500g g.

Development encounters bottlenecks.

Three squirrels, good shops and herbs were once the three giants of online celebrity in the leisure snack industry.

Among them, the establishment of good shops was the earliest. Baicaowei was founded in 2007, Three Squirrels in 2012, and Liangpin Store opened its first store in Wuhan in August 2006.

In August 2016, Baicaowei was bought by you for 960 million yuan, and it was listed by taking shortcuts. After many times of listing, three squirrels finally landed in the capital market in July 2019; In February 2020, the good shop realized its dream of listing, calling itself "the first share of high-end snacks".

To talk about the first share, in fact, the share that came to Iraq in October 2016 is the "first share of snacks" in China. However, in recent years, online celebrity has been completely overtaken by the younger generation, and compared with the Big Three, its light has long been dim.

On the eve of the listing of the good shop, Baicaowei "remarried" Pepsi for $705 million, and the story of Baicaowei was lost in A shares. However, the three squirrels and the good shop have been chasing each other.

In 2022, Liangpin Shop finally overtook three squirrels (with a revenue of 7.293 billion yuan) with a revenue scale of 9.44 billion yuan, and became the leader of the snack industry.

▲ (data source /Wind)

There is a very important premise that a good shop can surpass three squirrels-three squirrels have had a bad life in recent years. As early as 2019, the revenue of the three squirrels exceeded 10 billion. However, with the dissipation of the first wave of e-commerce dividends, the development of the three squirrels encountered bottlenecks. From 2019 to 2022, the revenue continued to decline.

From 2019 to 2022, although the revenue of good shops continued to grow, it was actually not much better than three squirrels-in 2022, the revenue only increased by 1.24%. Moreover, the problems of good shops have begun to be exposed.

In the first three quarters of 2023, good shops realized operating income of 5.999 billion yuan, down 14.33% year-on-year; The net profit of returning to the mother was 191 million yuan, a year-on-year decrease of 33.43%. Among them, the revenue in the third quarter was 2.013 billion yuan, down 4.53% year-on-year; The net profit of returning to the mother was 1,998,400 yuan, a year-on-year decrease of 97.88%.

So far, the revenue of good shops has declined for five consecutive quarters, while in the past five quarters, the net profit has declined for three quarters. In 2022, the net profit of good shops was 334 million yuan, less than that in 2019.

The current situation of good shops-it’s difficult.

Yang Yinfen wrote in an open letter: "I said in August this year that the 17-year-old good product is facing the most difficult challenge since it started its business. At the moment, this challenge is still intensifying. In order to stand out from the encirclement, good products must fade away and be reborn like a soaring eagle. "

From the perspective of sales model, good shops are mainly divided into online and offline channels. Among them, online sales are mainly through e-commerce, while offline sales are mainly divided into direct retail business and franchise business.

In 2021, the revenue of its e-commerce business accounted for more than 53%. However, from 2022 to the first three quarters of 2023, the revenue of e-commerce business continued to decline, accounting for less than 45% in the first three quarters of 2023.

For the decline in the third quarter performance, Liangpin Store explained that the overall sales scale of the company fluctuated due to factors such as the stratification of consumer demand and the differentiation of online platforms and users. At the same time, the company’s profits fluctuated in the third quarter due to the increase in labor and rental expenses and the fluctuation of gross profit margin due to the newly opened direct stores.

Leisure and snack industry has low entry threshold, low industry concentration and serious homogenization. In addition, many snack giants mainly use OEM mode, which leads to the low profit rate of the industry.

In the first three quarters of 2023, the gross profit margin of good shops was 28.54%, but the net profit rate of sales was only 3.18%. The net profit rate of good shops has shown a downward trend in recent years, from 4.53% in 2019 to 3.54% in 2022.

Snacks are not easy to sell, and the revenue is declining. At the same time, online traffic is shifting and the cost is getting higher. The new offline model is rising, and new stores are opened, and the cost investment is getting longer. The profit margin, which is not high, can’t stand much tossing.

Under the pressure of performance, while optimizing the cost, it seems to be a "forced" action to make the product price "more close to the people".

A new round of "fighting" begins.

Consumption has entered a rational era, and the province and the flower are the mainstream consumption views of generation Z. Various research reports are proving that the consumption of young people is returning to "rational pragmatism".

At this time, good shops labeled as "high-end snacks" have become somewhat out of date.

At the beginning of 2019, Liangpin Store held a high-end snack strategy conference. At that time, it also spent a lot of money to invite celebrity endorsements. While shouting "high-end snacks", the good shop also said that it would "abandon the price war".

Yang Hongchun, then the chairman of Liangpin Store, said: "The reason why we launched the high-end strategy is actually to avoid the homogenization competition. We want to take their different development paths. Among all the pursuits, there are price-oriented, quality-oriented and brand-oriented. We choose the demand to enter the high-end quality."

Behind the high-end transformation of good shops is the consumption upgrade that people are talking about at that time, and the leisure and snack industry is also in a growth period.

The snack industry in China started from a bag of melon seeds, to the rise of large and small brands, and then to online celebrity brands to compete for traffic. At that time, it was hoped that high-end products would jump out of the price war of homogenization from the positioning, but now the industry is fully competitive and the environment has changed.

On November 28th, Liangpin Store announced that Yang Yinfen was elected as the chairman, and at the same time, he was re-appointed as the general manager of Liangpin Store. Yang Yinfen used to be the director and general manager of Liangpin Store. In September 2022, he resigned as the general manager when he became the vice chairman.

With this "coaching change", Yang Hongchun, one year older than Yang Yinfen and born in 1973, stepped down as chairman and general manager.

Yang Hongchun and Yang Yinfen are both members of the founding team of Liangpin Shop. Since its listing in 2020, the actual controllers of Liangpin Store have been Yang Hongchun, Yang Yinfen, Zhang Guoqiang and Pan Jihong.

▲ (Property right and control relationship diagram between the good shop and the actual controller. Source /2022 Annual Report)

After the change of the helm, the strategy is also changing.

Yang Yinfen said that the good shop will launch a new round of reform around the theme of "strengthening business innovation and improving operating efficiency in an all-round way", with the aim of making product prices more close to the people on the basis of adhering to "good products". The so-called "price reduction does not reduce quality". "This is also a major change in the company’s operations."

This is somewhat similar to the current strategy of the old rival three squirrels. Three squirrels put forward the strategy of "high-end cost performance" at the end of 2022. Three squirrel related people told the "city boundary" that the "high-end cost performance" strategy began to work together in March 2023, and at the same time, some products began to reduce prices one after another.

In other words, the three squirrels have already started to reduce their prices.

The three squirrels have encountered a series of problems in the past few years, especially in 2022, and their performance has fallen sharply. In the words of Zhang Liaoyuan, chairman and general manager of Three Squirrels, "last year was a heavy blow". In an interview with Red Star News, Zhang Liaoyuan concluded that the core reason for being hit hard was that in the process of e-commerce evolution, the three squirrels did not completely keep up. The three squirrels were firmly rooted in the era of shelf e-commerce, but they did not quickly enter the emerging e-commerce.

As an online brand, the three squirrels rely on third-party e-commerce online, and opening stores offline is not smooth.

By the end of 2020, the three squirrels had 171 food shops and 872 alliance shops. By the end of the first half of 2023, there will be only one catering store and 316 alliance stores. In 2022 alone, 118 restaurants and 431 alliance stores were closed. Behind this, it is rebuilding the offline store-the transformation system to the community snack shop.

The three squirrel community snack shops mainly sell their own brands. Different from the original stores, they focus on "cost performance" and are mainly opened in cities below the second tier. People related to the three squirrels told the "city boundary" that since June, there have been more than 150 community snack shops in Anhui, Jiangsu and Zhejiang, and they will expand to the whole country in the future.

Low price or cost performance has become the focus of the snack industry.

According to the Survey of Global Consumer Insights in 2023 released by PricewaterhouseCoopers, considering the impact of the current economic environment and the potential cost of living, one of the most significant changes in consumer behavior is to turn to more pragmatic and rational purchase decisions. Consumers pay more attention to the quality and value of products, and at the same time make full use of promotional activities to compare the prices of different sellers.

Doing raiders, comparing prices, and finding coupons have gradually become people’s habits before shopping.

More and more rational consumers are more and more sensitive to prices. In the snack industry, it is no exception.

In recent years, temporary food stores, snack discount stores and discount-style snack stores have risen rapidly, and the most remarkable feature of these stores is cost performance. Especially, the mass-selling snack shops represented by busy snacks, Zhao Yiming snacks, and snacks are famous, with the help of capital, have taken advantage of new opportunities and expanded vigorously, which has brought great impact to the snack industry.

In November, snacks and snacks in Zhao Yiming were busy merging. Prior to this, in October, Liangpin Store announced its withdrawal after investing in Zhao Yiming Food through a wholly-owned subsidiary for half a year. Recently, Liangpin Store said that it had sued Zhao Yiming Food because it deliberately concealed the company’s major events, namely the above merger, during the cooperation period between the two parties.

Right or wrong, there is no conclusion.

However, in 2022, the good shop also laid out a discount brand-snack stubborn home. In mid-November, the good shop said that the stubborn snacks focus on the Hubei market and plan to open 500 new stores this year.

The snack industry is turning to the battle of cost performance or price. Behind this, the competition is the cost advantage under quality.

By optimizing the supply chain, circulation, packaging, channels, etc., we can reduce costs and increase efficiency, and then reduce prices. This is the long-term solution for the three squirrels of the old online celebrity brand and the good shops, or for the newly rising Zhao Yiming and the famous snacks.

On the snack track, the past two years have been very lively, with expansion, overtaking, merger, store closing, opening, reduction, price reduction, transformation, change … and defense and counterattack. The industry has entered a new cycle, and the "fight" about prices has begun.

Zhang Liaoyuan said that the current snack food field is like the "Warring States Period".

In this battlefield, the crowds are competing and the smoke is filled, depending on who wants to sing and who will appear.

Originally produced in the city, please do not reprint it without authorization.

E-mail for communication suggestions: gaojian@boyamedia.com

Original title: "Good shop is in a hurry"

Read the original text

　　[New Car Launch in car home] On May 24th, a new generation of BMW 5 Series (G60) and (|)(G60 BEV) made their debut. The new BMW 5 Series is scheduled to start production at the Dinggefen factory of BMW Group this summer, and will be listed in the world in October this year. According to the plan, the new domestic 5-series long wheelbase version (G68) and i5 will be put into production in January next year; At the same time, BMW will launch the pure electric BMW i5 wagon (G61bev) for the first time next spring. Around 2025, the brand-new M5 sedan (G90) will debut, and the anticipated M5 Touring(G99) will also appear in the product lineup.

More exciting videos are all on the car home video platform.

　　The appearance of the new BMW 5 Series continues the design style of sports aesthetics. Compared with the current BMW 5 Series, the front face is more tough and looks dynamic and powerful. The new car will be equipped with a ring-shaped grille and boomerang daytime running lights as the latest design of BMW brand, but the giant "big nostrils" design of BMW 7 series is not used, and the overall shape is relatively restrained. The four ribs raised on the front hood also make the front of the car look more sporty.

　　As a pure electric model introduced for the first time since the birth of the BMW 5 Series for more than 50 years, the overall appearance of the BMW i5 is slightly different from that of the eighth generation BMW 5 Series fuel version. The new car will be available in two versions: eDrive 40 and M60 xDrive, in which the chrome grille style of eDrive 40 is closer to the fuel car, while M60 xDrive adopts a closed kidney grille which is more in line with the current design trend of electric vehicles, and has been blackened. Blue elements are added inside the new headlight group to highlight its identity as an electric vehicle.

　　Semi-hidden door handle flush with the door, flat roof antenna make the side of BMW 5 Series look smoother, and the iconic "Hough Corner" of the rear door is integrated with the C-pillar. This idea is reflected in the current BMW 3 Series and 7 Series, and BMW has also added the details of the embossed number "5" on the black plaque, which is self-evident. Compared with the previous generation models, the dimensions, length, width and height of the new 5-Series car body are 5060/1900/1515mm, respectively, which are 97mm, 32mm and 36mm higher than the previous generation models, and the wheelbase is increased by 20mm to 2995mm. Coordinated and nearly perfect car body proportion is still the consistent advantage of the standard 5-Series wheelbase.

　　The obvious change in the tail is the lamp group, which adopts simple horizontal lines, making the visual effect more slender and exquisite, and redesigns the cover to better fit the vehicle shape on the profile. In addition, the BMW i5 is surrounded by a black tail diffuser, which looks very thick and sporty. The official said that the new BMW 5 Series will have two exterior optional packages, M Sport Package and M Sport Package Pro, to further enhance its sporty temperament.

　　The interior also adopts the latest family style, including the continuous screen design of 12.3-inch instrument +14.9-inch central control panel, and the new style sports steering wheel. The new car will be equipped with iDrive 8.5 system, and the intelligence will be further improved. IDrive 8.5 is developed based on Linux system, and the new system introduces the design of QuickSelect to improve the menu structure, so that drivers can access the set common functions quickly and conveniently. At the same time, BMW has also optimized the entrance logic of functions, and the entrance of applications and vehicle settings is more intuitive. The applications on the menu can also be adjusted according to the user’s usage habits and preferences.

　　IDrive 8.5 system introduces the AirConsole platform for the first time, which provides video playing and game functions to kill boring charging time for drivers and passengers in the car. The BMW Digital Key Plus digital key can be used for smartphones with iOS or Android operating systems, as well as Apple Watch. The embracing interactive atmosphere light strip similar to the 7 series has a new form on the brand-new 5 series-the central area of the instrument panel and the rest area can even be displayed in color separation. The flagship Baohua Weijian audio also appeared in the cockpit.

　　It is worth mentioning that the new 5 Series has introduced a new automatic driving assistance system Pro, which will be opened in the United States, Canada and Germany at the initial stage, integrating the Highway Assistant function, that is, the speed limit of following cars will be raised from 60km/h to 130km/h, and the system will be responsible for the distance and lane control, so that drivers can put their hands in a comfortable position and keep an eye on the road and traffic conditions.

　　In addition, an innovative function-the automatic lane change function of human eye activation control has been added. When traffic conditions permit, the driver only needs to look at the rearview mirror, so that the vehicle can start to complete the automatic lane change operation, which involves the necessary speed adjustment and steering, and the speed is limited to less than 130 km/h.

　　In terms of power, the new BMW 5 Series will continue to provide fuel version and plug-in hybrid version, in which the fuel version will be equipped with 2.0T and 3.0T engines, covering 520i, 530i, 530i xDrive and 540i xDrive models, and provide two diesel versions of 520d and 520d xDrive models. Plug-in hybrid versions 530e and 550e xDrive will be launched in the spring of 2024. It is expected that China will continue to provide two power specifications, 525Li and 530Li, corresponding to the standard power and high power of 2.0T four cylinders.

　　BMW i5 adopts the upgraded fifth-generation eDrive electric drive system, which provides two kinds of power, eDrive 40 and M60 xDrive. The entry-level model will be equipped with a rear motor, with a maximum power of 340 HP and a peak torque of 430 Nm. The 0-100km/h acceleration time is 6.0 seconds and the top speed reaches 193 km/h. As a version of M Performance, the M60 xDrive is equipped with stronger dual motors, sharing the powertrain with iX M60, with a maximum power of 601 HP and a peak torque of 820 Nm. Officially, its 0-100km/h acceleration time is 3.8 seconds, and its top speed is limited to 230 km/h. Future domestic models may be eDrive40L and xDrive40L l.

　　In order to make effective use of space, the 81.2kWh high-voltage battery pack of BMW i5 is placed under the car body. The cruising range of eDrive 40 is about 497-582km under WLTP, while that of M60 xDrive is 455-516km. For reference, the prices of the eDrive 40 and the M60 xDrive models in the US market are US$ 67,795 and US$ 85,095 respectively (equivalent to RMB478,000 and RMB600,000).

●　Car history

　　In 1972, the first-generation BMW 5 Series (E12) was officially unveiled at the Frankfurt Motor Show. It adopted a brand-new naming method of "5 Series" (the fifth new car series after BMW 700, BMW Neue Klasse, BMW New Six and BMW CS). The "5" in the rear logo represents its car series, the last two digits represent the engine displacement, and the last letter represents the power form. The 5 Series is the first BMW with the naming method of "Digital+Series". Before that, the name of BMW model was complicated, and its birth also opened a brand-new classic design era for BMW.

　　In order to meet the demand of consumers for sports models, BMW began to launch special upgrade services for the first generation of 5 Series cars. Finally, in 1980, BMW simply introduced the official sports version of the BMW 5 Series-M535i, which was equipped with a three-spoke sports steering wheel, RECARO sports seats and 14-inch alloy wheels produced by BBS, and was equipped with a 3.5-liter inline six-cylinder naturally aspirated fuel injection engine with a maximum power of 218 HP (160 kW)/5,200 rpm and a maximum torque of 310 N m. From 1972 to 1984, the first generation BMW 5 Series produced a total of 699,094 units. As the first model of the new car series, the BMW 5 Series (E12) has achieved great success in both sales volume and market recognition.

　　In 1981, the second-generation BMW 5 Series (E28) came out with a more powerful front nose and rear end, and the double kidney air intake grille was separated for the first time. The high beam and running lights used round headlights with different diameters, which made the visual impression more full. Although the body size is similar to that of the first generation, its sports style is more intense. Its power selection ranges from 90 horsepower to 184 horsepower, and then it is extended to the first diesel version of the BMW family-524 TD. The 2.4-liter straight six-cylinder turbocharged diesel engine can output up to 115 horsepower.

　　M535i, which made the first generation BMW 5 Series shine, appeared in the catalogue of the second generation in 1985. Seven months later, an M5, which was completely built by BMW Sports Department based on BMW 5 Series (E28), was officially launched. BMW decided to sell 500 M5(E28) in the European market, but the number of orders received since then far exceeded BMW’s expectations, reaching four times the original number. From 1981 to 1988, the second generation BMW 5 Series produced a total of 722,328 units. Such brilliant achievements laid a solid foundation for the research and development of the next generation models.

　　In 1988, the third-generation BMW 5 Series (E34) officially appeared to the public. The front face shape was still the "golden combination" of the four round headlights and the double kidney grille, but the designer deliberately enlarged the "double kidney" and wrapped it in the decoration of the same color as the body while reducing the area of the air intake grille as a whole. This generation of 5 Series not only shows Bavarian muscular sense in appearance, but also the power selection of up to eleven engines is even more daunting. The power of these engines has jumped from 113 horsepower in the 518i to 340 horsepower in the M5.

　　In 1991, the third-generation BMW 5 Series began to provide travel cars, and the rear window that can be opened separately on the trunk lid was hailed as the finishing touch. A hybrid concept car based on the 3rd generation BMW 5 Series also appeared in 1994. It is worth mentioning that in 1991, with the unloading of a 518i in Tianjin Port, BMW officially entered the eyes of consumers in China. From 1988 to 1996, the third generation BMW 5 Series produced a total of 1,333,412 units, which was almost twice that of the previous generation BMW 5 Series, and the status of the 5 Series model was further pushed to a new height.

　　In 1992, BMW welcomed an epoch-making design director-chris bangle from the United States. "Cars are not only vehicles or industrial products, but also represent the personality of brands and users." Chris bangle’s famous professional motto was verified in 1995. In 1995, the fourth generation BMW 5 Series (E39) was released, which was the first BMW model designed by Bangor. He designed lampshades for the two iconic round headlights of the 5 Series, and in 2000, he upgraded the "angel eye" design of the daytime running light ring, which, together with the kidney air intake grille, became an unforgettable BMW family element in the future. From 1995 to 2004, the fourth generation BMW 5 Series sold more than 1.5 million units in the world, which proved that Bangor had made great achievements in the transformation of 5 Series design style.

　　Time came in 2003, and the fifth generation BMW 5 Series (E60) was released. Bangor continued to develop his own advanced design ideas, but compared with the previous generation, the design of E60 brought overwhelming doubts. Its iconic "nostril" has become the largest double kidney air intake grille in the history of Series 5, and it has become more and more rounded from the rectangle. The headlights with "angel eyes" have also changed the more traditional style in the past. The rising eyebrows and irregular headlights make it difficult for loyal BMW fans to accept them for a while. Has the 5 Series lost its way? Any problem can be solved by time. Today, when you look at its modeling design again, you will find that it is still out of date.

　　This generation of BMW M5 is equipped with BMW’s landmark 5.0-liter V10 naturally aspirated engine (S85B50A), with a maximum power of 507 HP (373kW)/7750rpm and a maximum torque of 520 N m/6100 rpm. The engine is matched with a 7-speed SMG gearbox, with a maximum speed of 250km/h under electronic speed limit and a maximum speed of 315km/h after the speed limit is lifted. At the same time, in March 2003, BMW Brilliance was formally established and put into production in July of the same year. At the end of 2006, the long wheelbase version of BMW 5 Series Li was specially built for the China market, which successfully set a new benchmark in terms of ride space and functional equipment. By the end of production suspension in 2010, the fifth generation BMW 5 Series had sold more than 1.4 million vehicles.

　　In 2009, chris bangle suddenly announced his resignation as the design director of BMW, and Adrian Van Hooydonk, a Dutchman who joined the BMW Group with him in 1992, took his place. In 2010, the sixth generation BMW 5 Series (F10) was officially released, and the new generation 5 Series won incredible praise after boldly subverting the design of the Bangor era. Unfortunately, this generation of BMW M5 no longer uses the 5.0-liter V10 naturally aspirated engine of the previous generation M5(E60), but uses the 4.4-liter V8 twin-turbo engine on X5 M and X6 M with the code name S63B44.

　　In 2012, BMW 5 Series, which entered the era of high-efficiency turbine and interconnection, took the lead in launching the interconnected driving system and service in China, and was equipped with intelligent auxiliary functions such as BMW night vision system, blind spot warning system and panoramic camera with pedestrian recognition function. The derivative models of the 6th generation BMW 5 Series (F10), except the M5(F10), 5 Series (F10) standard wheelbase models and Travel Edition (F10) models, are sold in China by import, and the 5 Series GT(F07) is also introduced into China. In the end, the global sales volume of the sixth generation BMW 5 Series exceeded 2.2 million units.

　　The seventh generation BMW 5 Series (G30) was officially released in north american auto show, which opened in January 2017, and the domestic version was unveiled at the Shanghai Auto Show in April of the same year. According to the statistics of the Association, in 2022, the BMW 5 Series sold 171,142 cars in China. Even at the end of the product life cycle, the BMW 5 Series is the best-selling BMW in China market, and it is also the best-selling luxury brand car in China. If you want to know more about the history of BMW 5 Series (E12 to F10), please click "Review of BMW 5 Series History from Tradition to Innovation in 41 Years".

●　Full text summary

　　Since its inception in 1972, the BMW 5 Series has changed eight generations of models, with a total delivery of nearly 10 million vehicles worldwide. It can be said that it is an "evergreen tree" in the field of luxury medium and large cars, and it is also one of the most successful models of the BMW brand. Close to the riding comfort of BMW 7 Series and the sports agility of BMW 3 Series; Strong dynamic appearance, continue to carry forward sports aesthetics; Considerate luxury and comfort, rich and complete technology configuration, the eighth generation BMW 5 Series once again comes with sincerity and strength. What’s more exciting is that the old rival of BMW 5 Series, Mercedes-Benz E-Class, will also be replaced this year, and their divine retribution will once again open a new chapter in history. Who are you picking? Welcome to discuss in the comments section. (Text/car home zhang xiaodan)

???? Evolution does not stop, Honda is safer to drive. On September 26th, 2025 Accord Sharp T-Motion went on the market, leading the world in carrying Honda SENSING 360+, which is the latest intelligent driving assistance system developed by Honda worldwide. It is the first to introduce Honda CoPilot Pro intelligent driving assistance system for high-speed pilot assistance, providing joint venture with the most comprehensive intelligent driving assistance in the same level from low speed to high speed, bringing smarter, more scientific and more secure driving experience.

???? The 2025 Accord Sharp T-Motion Ultimate is equipped with Honda SENSING 360+, and the market guidance price is 238,800 yuan; Rui T Dynamic Premium Edition adds an optional package of 15,000 yuan, and also upgrades the high-level intelligent driving Honda SENSING 360+. For details, please consult local Guangqi Honda special sales service stores.

Intelligent driving takes safety as the first priority, and Honda SENSING 360+ full speed domain "increases safety and reduces burden".

???? Safety is the background color of intelligent driving.However, with the rapid upgrading of intelligence, all kinds of cool and eye-catching functions take turns, and the market only focuses on the quantity of hardware, pursuing short-lived freshness, but ignoring the original intention of intelligent driving to bring users a safer and more comfortable driving experience. As a set of safe driving assistance system developed by Honda for fully automatic driving in the future, Honda SENSING system adheres to the principle of safety-oriented, refuses simple fancy skills, and has evolved for 22 years, protecting car owners from traffic accidents while reducing driving burden, so that car owners can enjoy driving pleasure.

???? The latest Honda SENSING 360+ equipped with the 2025 Accord adds three major upgrade points of Honda CoPilot Pro intelligent driving assistance system, namely, high-speed navigation assistance, driver’s abnormal response system and door-opening collision warning, including six intelligent driving assistance functions, which realize 360 global perception through eight ultrasonic radars, five millimeter-wave radars, six cameras and one driver monitoring camera. With more than 20 more mature and safer driving assistance functions, the convenience and safety of driving are greatly improved, and Honda’s deep understanding and humanistic care for users’ needs are shown in details.

???? Safety begins with foresight.Honda CoPilot Pro intelligent driving assistance system introduced by Honda SENSING 360+ has four intelligent driving assistance functions: overtaking assistance, on-ramp assistance, parallel assistance and curve deviation warning, so that drivers can enjoy driving on the expressway. thereinOvertaking assist functionIt can intelligently evaluate the surrounding environment and automatically assist to complete lane change, which makes the overtaking process fast and safe, solves the driver’s hesitation and anxiety when overtaking, and reduces the driver’s control burden and psychological pressure. Honda also gave full consideration to the entrance and exit of the ramp.On-ramp auxiliary functionJust like a caring guide, he takes the initiative to intervene when approaching the exit, assisting the driver to complete the operation of the turn signal, throttle, brake and steering wheel to ensure safe and smooth entry into the ramp. It is a double test of driver’s skill and patience to merge the lines on the road with dense traffic.Parallel auxiliary functionIt can automatically slow down on the road with dense traffic and keep a reasonable distance from the incoming vehicles, thus effectively avoiding the risk of rear-end collision. The addition of these intelligent driving functions not only simplifies the driving operation steps, but also invisibly enhances the driver’s confidence and makes every driving more leisurely.

???? For the risk of cornering at high speed, Honda SENSING 360+ is equipped for the first time.Corner deviation early warning function. The system combines high-precision map and camera information, and when the vehicle enters the corner at a high speed, it gives early warning in time and automatically slows down, which greatly reduces the possibility of accidents. It not only shows Honda’s ultimate pursuit of safety, but also provides unprecedented safety guarantee for drivers, making every turn full of confidence.

???? Guarding is more than the road.In addition to upgrading the safety and convenience during driving, Honda also pays special attention to the health and safety of drivers. Equipped with the 2025 AccordDriver’s abnormal coping systemA driver monitoring camera is added, which can sense the driver’s state in real time during driving. Once abnormal posture or eye closure is detected, the warning light will be started immediately, automatic deceleration will be made, auxiliary parking will be stopped, and emergency rescue center will be called.

???? See care for details.When parking,Door opening collision warning functionIt also reflects its all-round consideration of user safety. Through intelligent monitoring, once the door opening risk is found, the system immediately reminds the driver by flashing the indicator light of the side rearview mirror and issuing a prompt tone, which effectively avoids the door opening collision accident.

Integrating global R&D with digital technology in China, Super Accord is more reliable.

???? As a global benchmark for mid-to high-end cars and Honda’s global flagship model, Accord has developed for 48 years and evolved in the 11th generation. It is not only an early adopter and popularizer of Honda’s top technology in the world, but also always reflects the humanistic temperature of Honda’s technological safety.

???? The most advanced Accord in the world is in China.The domestic automobile intelligent competition is the fiercest, and Accord responds to the industry involution with technological innovation. The 11th-generation Accord made in China, known as the strongest joint venture technology product, is the first in the world to be equipped with Honda CONNECT 4.0 intelligent guidance interconnection system and cockpit environment control knob, bringing the world-leading intelligent cockpit to China users. This time, it is the first time in the world to carry Honda SENSING 360+, and its intelligent driving ability is smarter and more secure, and its strength has advanced into the first echelon of joint venture intelligent driving.

???? Super Accord makes users feel more at ease.At the moment of electrification and intelligent arrogance, reliability and safety are still the essence of building a car and the underlying logic of users choosing a car. Accord has also been upgraded in the past generations, continuously improving its reliability and safety, from the application of ACE advanced compatibility body to the standard 10 airbags in the whole system; From applying the new architecture of Honda Architecture to build a highly rigid body, to the safety-oriented upgrade of Honda SENSING 360+, and the innovation of Honda CONNECT 4.0 with both entertainment and safety, Accord has continuously refreshed the upper limit of reliability and safety, becoming the super Accord in the hearts of 25 million users worldwide and 3.4 million users in China.

???? The long-term insistence on reliability and safety has also won the reputation of the industry and users. Accord won the championship in the new car quality IQS ranking of J.D. Power in six years and five years, and all the core three items of collision results in China Insurance Research Institute received excellent G evaluation, ranking first in the B-class car maintenance rate all the year round. Today, there are more than 700,000 Accords that are more than 15 years old on the road.Choosing Accord means choosing a brand that has stood the test of time and market and is trustworthy.

???? Choose a long-term peace of mind to make smart driving safer.The 2025 Accord is the world’s first Honda SENSING 360+, allowing users to truly benefit from the smart driving technology. In the future, Accord will continue to optimize and upgrade the smart driving technology, and use the power of technology to make smart driving auxiliary travel safe, so that everyone can enjoy and love traveling with peace of mind.

　　BEIJING, Beijing, December 4 th-3 rd, the film "Flying Life" held a press conference in Beijing, starring Shen Teng, Johnny, Andrew and Zhang Ben Yu. Recalling the filming on the set, everyone broke the news of the happy past.

　　The reporter learned that in "Flying Life", Shen Teng plays an out-of-date "car god", which is not only super powerful, but also extremely attractive. Earlier, when the styling of racing drivers in Shen Teng was exposed, some people said that Han Han had shot the most handsome Shen Teng. However, for this evaluation, Shen Teng had another opinion, "Not all of them were shot by the director, mainly because I have a good foundation", and then further stated that "Flying Life" is actually an idol comedy, referred to as a comedy.

　　Talking about the experience of driving a racing car this time, Shen Teng admits that there is no pressure. He usually likes racing cars very much. "I had a driver’s license and a drift certificate before. This time I participated in training for the show and got a rally certificate." At the scene, Shen Teng was also trampled on an engine when Tian Yu broke the news. It turned out that in the movie, Shen Teng had to retake his driver’s license in order to return to the car world, and it was none other than Tian Yu who played the driving school coach. This is also the second time that the two met after goodbye mr. loser, and teachers and students of Charlotte became teachers and students of driving school, which is expected.

　　Besides Shen Teng, there is also a "car god" Johnny in the movie, who is also Shen Teng’s strongest opponent. Talking about their first cooperation, Johnny said that his thigh suffered a lot. "Brother Teng is so humorous that it is difficult to make eye contact with him. When I see him, I want to laugh, so I can only pinch my thigh to suppress my laughter.".

　　In the movie, Andrew played the role of Shen Teng’s navigator. In order to help Shen Teng fulfill his dream of coming back to the car world, he sacrificed a lot, and even jumped on the pole dance to help Shen Teng pull the competition sponsorship. Talking about the experience of pole dancing, Andrew immediately "accused" the director Han Han. "This scene was temporarily added. Originally, the director only wrote one line in the script, that is, singing and dancing. As a result, I arrived at the scene and was notified at short notice to learn pole dancing."

　　In addition to the actors’ acting skills, the film "Flying Life" has also made great efforts in the presentation of racing scenes, not only refitting several top professional racing cars, but also going to Xinjiang to shoot rally scenes. Several heavy racing scenes in the film are all really smashed with professional racing cars, just to bring the audience the most exciting racing experience.

　　It is reported that the film "Flying Life" will be released nationwide on the first day of the Lunar New Year.

I think the appearance is its biggest highlight, and it presents an atmospheric and fashionable visual effect as a whole. The air intake grille adopts the design of upper and lower layers, which makes the front of the car particularly generous, while the headlights on both sides are sharp, just like a pair of bright eyes, which shows the characteristics of Toyota to the fullest. Compared with Honda, there is a gap in appearance. I prefer Toyota’s appearance, but Toyota Corolla is not as distinctive as its appearance in interior. The monotonous central control of design language is the biggest factor that affects the overall experience of interior decoration. Hard plastics account for the vast majority, soft materials are less, the level is low, the length and width of the armrest box are biased, and the comfort is insufficient. It is undeniable that the interior of Honda Civic is indeed better than that of Toyota Corolla.

The interior is as simple as ever, and the materials and assembly technology are very elegant. A large number of stitching techniques at the central control panel and door panel make this car feel luxurious. A large area of soft materials is wrapped, and the stitching techniques and chrome-plated decorative parts are assembled to make it look very textured. The central control panel adopts embedded design, with a size of 8 inches, and is equipped with the latest intelligent interconnection system. You can control car navigation, windows, skylights, air conditioning and other settings by voice, and control the vehicle system by voice recognition. You can order takeout by voice, search for nearby parking lots and music, etc. It can be said that technology and intelligence are equally important, and the handling is very sensitive. At the same time, this car comes standard with 10 airbags, and the active safety configuration is very rich, and the whole car, esp and so on are very practical. Therefore, this car can fully meet the daily needs of consumers.

The length, width and height are 4635×1780×1435mm respectively, and the wheelbase has reached 2700 mm. In the same class, the wheelbase of Corolla ranks 22nd. One bright spot is that its width reaches 1780mm, which reflects that the horizontal space inside the car is not bad. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, Corolla’s trunk volume ranks 17th. It can basically meet the luggage space for family travel. But there is no extra hidden storage space.

The Corolla Twin-Engine 1.8L Ultimate Edition uses a 1.8 engine with a maximum horsepower of 98 and a peak torque of 142, matching the electronic continuously variable transmission (E-CVT) gearbox. 1.8 The power performance of the engine on the Corolla is quite satisfactory, the low torque is weak and the hysteresis can be felt. Ranked 12th among 80,000-120,000 compact car models.

Corolla’s active/passive safety configuration is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.

On June 14th, auto media "AutoLab" shared the future product planning of Changan Deep Blue Auto. According to the plan, in addition to the recently launched hard-core off-road model G318, the existing SUV S7 and car SL03 are expected to be launched under the new names of S07 and L07 at the end of July and September respectively, welcoming the update.

The product plan announced this time also includes news of two brand-new models: a compact S05 and a six-seat SUV. S05 is scheduled to be unveiled in September, while the big six-seat SUV is scheduled to be launched in the first quarter of next year. The size of S05 is 4620mm x 1900mm x 1600mm, and the wheelbase is 2880mm. Consumers can choose pure electric or extended range version. This model was officially announced last month.

In addition, according to earlier reports, these new models will provide both pure electric and extended range power options, but the official has not disclosed more details about the big six-seat SUV.

Looking back on July 10th, last year, Deep Blue Automobile had announced four new cars, including coupe, medium and large SUV and other types. In the preview, the coupe model emphasizes strong power; SUV models have outstanding endurance; Medium and large SUVs imply versatility, and may compete with the ideal L8 or L9 in the market. The G318, as a hard-core off-road vehicle that has been released, focuses on its excellent off-road performance and passability.

Recently, 25 models were officially unveiled at FAW Audi dealers, and new cars went on the market. The official guide price was 427,900-656,800 yuan. As an annual redesigned model, the new Audi A6L has been continuously optimized in appearance design, interior configuration and scientific and technological functions, which has stabilized its market competitiveness in medium and large cars. It stands to reason that there will be no obvious price fluctuation. However, with the official arrival of the first batch of new cars, we found that the preferential strength of 25 Audi A6L models in the terminal market is also relatively acceptable. Under the condition of meeting the local license, and with the consumption of in-store insurance and in-store loans, it can basically reach a discount of 127,900 yuan, and the discounted price can be as low as 300,000 yuan.

The overall design of 25 Audi A6L models is basically the same as that of 24 models. The front face still adopts the classic hexagonal air intake grille, and the interior adopts the line chrome trim, and the headlight configuration in matrix style is standard, which has been partially upgraded on the basis of the previous generation. However, the elegant appearance of the 25 Audi A6L is cancelled, which means that the new model no longer provides the front face with multiple banners, which makes the design more sporty and fashionable. On the side of the car body, the dimensions of 25 Audi A6L cars remain unchanged, and they are still slender medium-sized and large-sized cars. Together with LED dynamic taillights, the overall design is coordinated and the business sense is relatively strong. There is almost no change in the rear of the new car, and LED taillights with dynamic turn signals and chrome-plated decorative strips surrounding the rear continue to be used.

From the interior point of view, the 25 Audi A6L models are still similar to the previous generation models, and this set of interiors can be said that there has not been much change in recent years. The full LCD driving computer in front, the embedded central control large screen and the 8.8-inch air conditioning control screen are all familiar designs for consumers. In addition, three multifunctional leather steering wheels, electronic gear handles and leather seats can be equipped with heating and ventilation.

It is worth noting that 25 Audi A6L models have been added, and the models with low and medium configurations are also equipped with panoramic sunroof configuration and lane departure warning system. In addition, the 25 Audi A6L also upgraded the electric steering wheel, the front headrest, the accelerator and the brake pedal with chrome decoration. From this point of view, the addition is still ideal. However, the new car has been downgraded in terms of seat material, and the suede material of the original high-profile model has been changed to imitation leather seats, and the quality monitoring system has also been cancelled. More crucially, the reaction speed of the 25 Audi A6L cars is slower than before, because the 5G signal is replaced by the 4G network, the network speed is slower and the distribution is obviously reduced. However, it is precisely because the 25 Audi A6L models have been increased and decreased, and the appearance adjustment is not big, which leads to the preferential strength of more than 100,000 yuan when the new car arrives at the store.

In terms of space performance, the 25 Audi A6L models have always been excellent, and the body size has not changed. It is still 5050mm long, 1886mm wide, 1475mm high and 3024mm wheelbase. Even if a lot of young sports elements are added to the change, there is no discount in terms of space comfort. Of course, the only flaw is that the head space in the back row is slightly smaller than that in the previous generation, but it will not be affected in terms of daily use, and it is spacious enough for sitting or pulling things.

From the point of power system, 25 Audi A6L still have 2.0T high and low power versions with output horsepower of 245Ps and 190Ps. In addition, there is a 3.0T 6-cylinder engine with 48V light mixing system with output of 340Ps, but most consumers will still choose 2.0T power system. In addition, 25 Audi A6L models are still equipped with a 7-speed wet dual-clutch gearbox, which gives consideration to dynamic response and fuel economy. If consumers buy a 2.0T high-powered version, they will also be equipped with a timely four-wheel drive system. As far as the same-class models at this price are concerned, there are really not many sedan cars equipped with four-wheel drive. Not only is there no such configuration, but there is not even one. This is also a bright spot for 25 Audi A6L models.

Generally speaking, the 25 Audi A6L models are further enhanced in luxury, intelligence and practicality, which is attractive to consumers in terms of design, configuration upgrade and power performance. More importantly, the diving in price really surprised me. However, the 25 Audi A6L models are also the last generation products, because the new models will be listed soon and renamed as. Therefore, it is time for cash to bargain-hunting.

The 99,800 seal 06 will probably become the last straw to crush the 260,000 seal owners.

Recently, Seal 06, a plug-in hybrid car equipped with BYD’s brand-new fifth-generation DM technology, went on the market. With its 2100 km long battery life, 2.9 liters of ultra-low fuel consumption and 99,800 ultra-low price, it has become one of the hottest models on the Internet.

The online evaluation of Seal 06 can be roughly divided into three voices, one is the voice of supporters praising and cheering, the other is the voice of competitors slandering and suppressing, and the third is the voice of BYD Seal’s old owner cursing his mother from the heart.

As the owner of a 2022 700km rear-drive long-life seal, many riders in my group are already voicing their anger. Their anger is all concentrated in one point: BYD, we have no problem with you to build a 100,000-class plug-in hybrid car with high cost performance, but why did you name it Seal 06?

For 2022 seal owners, the name seal is sacred. It is synonymous with BYD’s high-end pure electric sports car, and it is the main force of BYD against Tesla model 3. Yes, BYD’s positioning of seals was like this at that time.

However, this Seal 06, although named Seal, has nothing to do with the original seal at all, and has nothing in common in appearance, and its positioning is even more different. Seal was originally a high-end pure electric sports car, with a sporty coupe with a drag coefficient of 0.219Cd, and the interior materials are high-end and high-grade. In contrast, the current seal has the fastest acceleration of 3.8 seconds per 100 kilometers. In addition to running 2100 kilometers and 2.9 liters with full oil and electric energy, it is only a 100,000-class national car that "disappears from everyone" in other aspects.

The IP of "SEAL" was transmitted to SEAL 06, which was basically completely screwed up by BYD.

In fact, the positioning of BYD’s seal family has been declining in the past two years. In 2022, the price of seals was between 212,800 and 289,800, of which the 700-kilometer long-life version in the early 260,000 s was mainly sold.

In 2023, BYD launched a Seal Champion Edition, the price of which dropped to the range of 189,800-279,800, and the entry price of the 700-kilometer long-life version dropped to 222,800.

In 2024, BYD launched another seal glory version, and the price dropped again to the range of 179,800-249,800, of which the entry price of the 700-kilometer long battery life version was 202,800.

I almost forgot to say that in 2023, BYD also launched the Seal DM-i. Although it is called Seal, it is actually a face-changing model of Han DM-I, but at least its headlights are the same as seals. We also recognize it if we insist on this name.

At present, the price of seal DM-i is in the range of 149,800-219,800, and the top matching price is almost the same as the entry price of seals in the early generation. Although the appearance of seal DM-i objectively boosted the sales of seal families, the value orientation of seal IP has been seriously reduced at this time, and it has bid farewell to the "high-end" sequence.

Now BYD has produced a 99,800 Seal 06, which was originally two unrelated cars. This naming has once again depressed the value orientation of the seal family, and it is no wonder that it will cause dissatisfaction among the original seal owners.