The great country showed its king’s demeanor, and the red flag sunflower brand appeared at the Beijing Auto Show.

When it comes to the top luxury of the automobile industry, I believe many people think of Rolls-Royce, Bentley and Maibakh. Many people still think of domestic cars as refrigerators, sofas and large color TVs. However, in this 2024 Beijing Auto Show, the red flag of China FAW showed the world the unique luxury that belongs to China. This time, FAW Hongqi Automobile made a glorious appearance in beijing international automotive exhibition in 2024, bringing a luxury car feast to many consumers.

In this Beijing Auto Show, FAW Hongqi Golden Sunflower brand grandly displayed the national team consisting of Guoyao, Guoya, Guoli and Guoyue, and showed the real strength from China to domestic and foreign consumers. Its China Yao showed us a full-size SUV with a glorious attitude, the National Gift showed us a top-class luxury flagship car, Guoya showed us an ultra-luxury executive car with elegant connotation, and Guoyue showed us a business bus with great country style and universal hospitality. The State Guest Team, composed of four new cars, also shows the king’s demeanor to outsiders.

In this conference, the attention of the two luxury cars is extremely high. After all, the luxury cars of the Red Flag Golden Sunflower brand are all targeted at some top luxury brands, and the positioning models are also direct to some top luxury cars such as Maibakh S-class, Bentley Feichi and Rolls-Royce Gusteau. The first to bear the brunt is the brand-new ultra-luxury executive car-Guoya. As a luxury car that combines Chinese aesthetics with cutting-edge technology, it reveals the cultural heritage and national integrity of China’s characteristic traditions everywhere. Hongqi Guoya has a vehicle size of 5353×1997×1514 mm and a wheelbase of 3260 mm. Such a huge size also brings a stronger gas field to the vehicle. In terms of appearance design, Hongqi Guoya inherits the Chinese cultural connotation as a whole, and perfectly blends the appearance color with the beautiful lines. The brand of sunflower seeds carries a strong atmosphere, and the unique brand cultural and historical connotation also brings more rich cultural connotation to Guoya. The front part of Guoya’s appearance adopts the headlight design of the round place, and even the simple pen outlines the simple details, highlighting the temperament of the whole car. After the front light is lit, it looks like a vast mountain from a distance and flows like a Milky Way from a close view, plus a straight waterfall grille and exclusive lifting signs, highlighting the power of luxury cars in big countries. For the first time, Hongqi Guoya was equipped with an automatic lifting flag with exclusive products of 3 million luxury cars, revealing the exclusive luxury of Guoya again from the side. In terms of interior, Hongqi Guoya continues the classic symmetrical axis layout, and the front cabin overall presents a sense of Chinese aesthetics, which is upright and luxurious. The interior atmosphere lights are like being in the starry sky.Adopting the concept of inheriting mountains and rivers will make the interior atmosphere more poetic. As a luxury car, the comfortable and distinguished rear seat experience is the highlight of this car. The rear seat is surrounded by the sense of independence. The C-seat exclusive experience can make people feel super luxury as soon as they sit in the back seat. Twenty-two exclusive seats with C-seat plus 40 top-level generating unit stereos, including 32 speakers and 8 seat oscillators, can present 7.1.4Dolby panoramic sound images for the C-seat. You can enjoy the 4 D surround sound quality experience and enjoy the heavenly sound when you sit in the car.

In this new product launch, in addition to the new Hongqi Guoya showing the super luxury of its own brand, another Hongqi national gift shows the top level of domestic luxury. The Hongqi national gift was renamed from Hongqi L5, with the length, width and height of 5980×2090×1710 and the wheelbase of 3730 mm, which is even bigger than Guoya.

The Red Flag National Gift also has the flag that can be lifted automatically, and the spindle design of the whole car body continues to inherit the classic overall posture of standing tall, high on the chest and low on the back. The majesty and dignity also convey the noble atmosphere of the national gift as a concierge car. A large number of external shapes are integrated into the round place, and the design of alpine waterfalls contains the philosophical thought of harmony between man and nature. The straight waterfall-shaped grille of the front net also comes from the bamboo festival, which is inspired by the rising trend and everything goes well. The headlights continue to inherit the barrel headlamp group, connecting the past and the future like just visiting, while the longitudinal taillights adopt the traditional palace lantern modeling, blending classical and modern aesthetics. In terms of vehicle interior, many natural plant elements, such as plum, orchid, bamboo and chrysanthemum, are used in the interior of the vehicle, and the theme of spring scenery is full of gardens, creating an overall natural and luxurious texture. The landscape painting is also a highlight of the red flag national ceremony. The audio details in the interior are derived from the traditional landscape culture of China, and the addition of landscape painting elements can also be described as the finishing touch of the whole vehicle. Compared with the comfort of the car, Guoya is a higher level. From the five aspects of sight, hearing, smell, touch and knowledge, the top luxury cars will be pushed to the peak level again.

In addition, in this brand launch conference of Golden Sunflower, the concept car of Golden Sunflower also made its debut. This concept car represents the front face of the future design language. Although it retains a lot of Chinese elements, it still adds a lot of future technologies, especially the headlight group, which has the most sense of design. The scattered light sources bring a stronger visual effect to the whole car, and blend retro with the trend. In addition, this car has a unique way of opening the door, and the shape of the scissor door is absolutely amazing to many viewers. Coupled with the rear of the car, it has the taste of a GT performance car.

The first appearance of Hongqi Sunflower brand in Beijing’s production has also made Chinese people see the top car-making level of domestic independent brands. Hongqi, as a historic vehicle, symbolizes the facade of China automobile. In the future, it may take some time for China FAW Hongqi to go hand in hand with the mainstream luxury car brands in the market, but at least at present, China’s independent brands have also shown a proud trend. I believe that in the near future, China FAW Hongqi will be able to shine in the international arena and continue to lead the king of big countries.