Lifan’s new brand ＂Paifang＂ will push 10 locomotives within 5 years.
"Night on Paifang Planet" conference site. Photo courtesy of Lifan Technology
People’s Daily Online, Chongqing, September 16 (Hu Hong) On the 15th, Lifan Technology held a press conference on "The Night of the Planet". At the meeting, Starship 3 and Gravity launched two new cars, Starship 6, Titan and EZ were unveiled at the same time, and the brand-new high-end locomotive brand "Paifang" was officially released. Coupled with the company’s original "Lifan" brand, the domestic dual-brand strategy adopted by Lifan Technology’s two-wheeled motorcycle surfaced.
What is "Paifang"? The relevant person in charge of Lifan Technology said that π is infinitely non-circulating. Paifang, the square of infinite acyclic. The new brand pursues an infinitely wonderful, non-circular and always fresh locomotive lifestyle. It is necessary to build a new generation of interesting motorcycle gravity field, integrate the motorcycle with the colorful personality of users, make the motorcycle the best social bridge in life, and create a brand of scientific motorcycle that meets the social needs of the Z generation.
A new locomotive released on the spot. Photo courtesy of Lifan Technology
At the scene, Starship 3 and Gravity were launched, and Starship 6, Titan and EZ were unveiled in the research models. It is understood that Starship 3 is powered by a new 300cc DOHC V-type double-cylinder water-cooled engine with a maximum power of 23.5kW(32 HP), and it also adopts a new form of rare cruise and GT combination. Gravitation is a 150cc steel gun pedal model, with an extreme inclination angle of 38 and a unique rigid frame of cross beam.
Recently, Lifan Technology’s financial report for the first half of 2022 shows that Lifan Technology, a former Chongqing motorcycle giant, has gradually returned to the right track and regained its vitality. Lifan Technology’s motorcycle business is focusing on the strategy of "intelligentization and electrification", and through professional research institutes, the research and development of "Lifan Motorcycle" APP mobile phone interconnection and integration and intelligent central control system are continuously optimized, and the existing and under-development products are continuously optimized and adjusted according to market conditions.
Next, Paifang will form Z-TECH locomotive with three cores: intelligence, power and modeling. According to different usage scenarios, family products are divided into three series: free π, unbounded π, and tide play π, which respectively correspond to long-distance free motorcycle riding, short-distance unbounded flying and short-distance tidal current traveling. Starship 3 listed in this conference belongs to free π, and gravity belongs to tide π. Within five years, there will be 10 innovative products. Paifang locomotive will be built into a brand of scientific and technological locomotive with the courage to create and challenge and an excellent locomotive service provider with friendliness, innovation and intelligence.