＂Wisdom is endless, beauty is also refined＂ FAW Toyota’s new Asian Dragon is shocked and launched

"Zhi · Mei Bipolar"’s strength has evolved, and the flagship has been rejuvenated and refined!

Recently, the FAW Toyota TNGA flagship sedan – the new Asian Dragon was shocked to be launched. The new Asian Dragon provides 3 powertrains, a total of 9 models, and the price range is 199,800 yuan – 279,800 yuan. In order to allow users to enjoy the high-quality experience brought by the new Asian Dragon, FAW Toyota has carefully prepared "Six Exclusive Smart Luxury Gifts" to help users start a better life with generous gifts.

For users in the new era, FAW Toyota innovates and seeks changes, creating a creative exhibition with the theme of "Infinite Beauty and Refinement of Wisdom" at the Art Museum: relying on virtual reality technology and real-life shooting, it brings audiences a unique and immersive experience, highlights the value and surprises of the new Asian Dragon "Smart Beauty Re-evolution", and opens up a new wave of marketing.

The new Asian Dragon price and six exclusive smart luxury gift packages

Watch the "Art Exhibition" and appreciate the "Evolution of Wisdom and Beauty"

Since its birth in North America in 1994, the Asian Dragon has swept the world with its luxury temperament and excellent quality. As of December 2021, the cumulative sales volume of the Asian Dragon in the global market has reached 2.05 million, winning unanimous recognition from the industry at home and abroad. Since entering the Chinese market in 2019, the Asian Dragon has broken the B + market pattern in one fell swoop, bringing customers a high-quality driving experience that exceeds expectations, and the cumulative sales volume has exceeded 300,000, achieving a double harvest of sales and word-of-mouth, and helping FAW Toyota develop rapidly.

Carrying the heavy responsibility of FAW Toyota’s flagship car, the new Asian Dragon is of great significance this time. In order to better present the "wisdom and beauty" upgrade of the new Asian Dragon, FAW Toyota has brought users a "conference hidden in the art museum" through the wonderful linkage of six scenes. Wonderful and unique art paintings, ingenious art buildings, and the temperament of the new Asian Dragon complement each other, allowing users and media to fully experience the "endless beauty and refinement" of the new Asian Dragon.

Guest Xianzi sang

Senior automotive media person Blue River, "The Strongest Brain" column champion, the first person in the world of Go blind chess Bao, well-known fashion makeup stylist Yue Xiaolin, well-known singer and actor Xian Zi as special guests to show the wisdom and beauty of the new Asian Dragon from multiple dimensions and perspectives. In addition, FAW Toyota also witnessed the launch of the new Asian Dragon with the majority of netizens by presenting on all major platforms online live broadcast, so that more users who pay attention to high value and pursue high quality can fully experience the "wisdom and beauty of life" interpreted by the new Asian Dragon.

Wisdom is endless, beauty is also refined, and the future flagship is coming

As an upgrade of FAW Toyota’s flagship sedan, the new Asian Dragon has ushered in a comprehensive breakthrough in design, configuration, safety and intelligent interconnection, and further realized a leap in product power. With the five bipolar product advantages of "bipolar design", "bipolar driving", "bipolar safety", "bipolar technology" and "bipolar efficiency", it has reshaped the value model of B + class sedans.

The quality is advanced, and the wisdom and beauty are upgraded and the strength is renewed. In order to better meet the diverse aesthetic needs of users, the new Asian Dragon integrates more design sense into the front grille and provides two different styles. Among them, the 2.5L dual-engine version and the 2.0L gasoline-powered version use the upper and lower integrated highlight modular grille, which is carefully crafted to highlight the high-end atmosphere; the 2.5L gasoline-powered version adopts the dot matrix mesh-shaped front grille, which highlights the strong dynamic of the low center of gravity. The new three wheel hub shapes are refreshing, with both dynamic and fashionable shapes and calm and atmospheric styles, showing a unique high-end posture.

Wang Linhu, Deputy General Manager of FAW Toyota Motor Sales Co., Ltd.

In order to meet the advanced needs of the new generation of consumers for smart life, the new Asian Dragon has fully upgraded its technology configuration. The whole series is equipped with a new generation of Toyota Safety Sense Zhixing safety, ensuring "entry-level high-end" in the field of safety, creating a comprehensive and safe driving experience for users. In addition, the new Asian Dragon also adds smart keys, wireless charging, full LCD meters and other configurations, 10.1-inch multimedia screen + 12.3-inch full LCD meter + 10-inch HUD head-up display, three-screen linkage is more scientific and technological charm; the whole series adds Toyota Connect Toyota Zhixing interconnection system to realize remote control of vehicles, giving people intimate convenience with technology.

New Asian Dragon Intelligence · Beauty Re-evolution

"Wisdom is endless, beauty is also refined" The new Asian Dragon makes a shocking debut

Genetic inheritance, outstanding strength and excellence. At the same time as the upgrade of Zhimei, the new Asian Dragon also inherits the excellent genes of the previous generation of products. Based on the TNGA architecture, the new Asian Dragon effectively reduces the center of gravity by optimizing the whole vehicle parts, making the body shape more aerodynamic, greatly improving the grip; supplemented by high-level equipment such as double fork arm rear suspension and AVS adaptive variable suspension system, to achieve the industry’s top handling stability. In addition, the whole series comes standard with 10 SRS air bags, always insisting on providing users with industry-leading flagship safety. Equipped with a variety of Toyota global powertrains, the new Asian Dragon combines excellent fuel economy with hot topic efficiency and high power output to achieve both excellent power performance and ultra-low fuel consumption.

At present, the new generation of elites is growing rapidly, and consumer demand continues to upgrade. With its reinterpretation of "wisdom and beauty", the new Asian Dragon effectively meets consumers’ demand for personalized, intelligent and high-end travel, creating a flagship car with a more quality, technology and humane care for them.

Standing on the starting line of 2022, FAW Toyota’s new Asian Dragon will continue to be the flagship, further achieve brand value remodeling and transcendence, and lead the enterprise’s brand upward. A hundred contenders, those who strive first, FAW Toyota will continue to work with every user who aspires to a better future to create and share a happy life!

New Asian Dragon interior refreshed and upgraded

FAW Toyota creates art exhibition for the new Asian Dragon

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"China Quality News"