Golden Horse Poster Gong Li Hou Xiaoxian’s side face is so beautiful! Creative signboard has not been smashed for ten years.

The 55th Golden Horse Poster

1905 movie network news Today, the main visual poster of the 55th Golden Horse Award was released, which once again firmly attracted the attention. This poster with blue and gold as the main color looks like staring at the sleeping sand dunes in the middle of the night from a distance. If you look closely, you will find that it is four faces lined up in turn. This poster was designed by Fang Xuzhong, the poster designer and visual director of the ceremony last year. It extends the concept of "everyone plays a supporting role in the film" and draws the facial contours of Ang Lee (Chairman of the Executive Committee of Taipei Golden Horse Film Festival), Hou Xiaoxian (Dean of Golden Horse Film Academy), Gong Li (Chairman of the Golden Horse Award Jury) and Xiao Ye (Judge of Golden Horse Venture Capital Conference) into dune shapes. The picture made up of tiny particles of light and shadow also seems to imply the ambiguous connection between retaining the instantaneous image with light and shadow and the passing time.

The main visual posters of the Golden Horse Awards pay attention to convey the understanding of Chinese movies with rich imagination and bold creativity, which has always been a highlight of the Golden Horse Awards. In recent years, almost all the main visual posters have paid tribute to Taiwan Province’s old films and filmmakers.

In 2017, the main visual posters of the 54th Golden Horse Awards were the "Shadow Idiot Edition" and "Fan Edition" posters with the stills of "Spring Breeze" as the main elements. The two posters project the pictures from the stills onto various screens to convey the real and illusory feeling brought by the film, which is similar to the 53rd brighter summer day designed by Huang Hai, in which the junior four illuminates the night sky with a flashlight to show that "the light of the film never goes out".

　"Shadow Idiot Edition" (54th edition) by square sequence

"Fan Edition" (54th session)

The 53rd Tribute to Guling Street by Yellow Sea

Even more amazing is the 50th Golden Horse, a Maggie Cheung-themed poster designed by Taiwan Province graphic designer Nie Yongzhen (who designed album covers for Jay Chou, Yoga Lin and others). The image of Maggie Cheung is partially cut to show different areas of the face, which means that the film is like a slice of time, so it can’t really keep time, so it can only intercept fragments.

　The 50th Maggie Cheung by Nie Yongzhen

In addition, it is worth noting that cartoonist Jimmy has designed the main visual poster for the Golden Horse Award twice. At the 39th Taipei Golden Horse Film Festival, he gathered his characters in the cinema and opened a small door under it. It not only means that the film blurs the boundary between reality and illusion, but also outlines the pleasant atmosphere of watching movies.

How many meters is the 39th by?

Another time was the 49th Golden Horse Award 10 years later. He created in oil painting for the first time in public and handed in three design drawings at one time. Two of them are a pair of dressed-up "hot horses and handsome horses", and the final picture is the picture of a little boy and a horse flying on the sea. According to Jimmy himself, this means "the pursuit of light and shadow".