Five Questions: The Central Bank’s RRR cut to replace the medium-term lending facilities: What are the benefits and signals to release?

  BEIJING, April 18 (Reporter Cheng Chunyu) On April 17, the People’s Bank of China decided to reduce the deposit reserve ratio of some financial institutions from April 25 to replace the medium-term lending facilities. Experts believe that this move will reduce the cost of bank capital and corporate financing, benefit the bond market, and help stabilize the stock market and the macro economy.

  On the 17th, the People’s Bank of China decided to lower the deposit reserve ratio of some financial institutions to replace the medium-term lending facilities. Photo by Yang Mingjing

  Which banks are involved in this move?

  According to the notice of the central bank, the RMB deposit reserve ratio will be lowered by 1 percentage point from 25th, involving large commercial banks, joint-stock commercial banks, city commercial banks, non-county rural commercial banks and foreign banks.

  At present, the benchmark level of these banks’ deposit reserve ratio is relatively high at 17% or 15%, and institutions that borrow MLF are also among these banks.

  At the same time, the central bank requires that on the same day, the above-mentioned banks will use the funds released by the RRR cut to repay the medium-term lending facilities (MLF) borrowed by the central bank in the order of "borrowing first and returning first".

  Pan Xiangdong, chief economist of New Era Securities, thinks that MLF cannot completely replace RRR cut. Specifically, MLF has a time limit, which will aggravate liquidity stratification, and MLF needs to pay interest, and financial institutions will pass the cost on to enterprises. By replacing MLF with RRR reduction, the interest payment cost of commercial banks is reduced, which is conducive to reducing the financing cost of enterprises.

  Why is this time point implemented?

  The relevant person in charge of the central bank said that at present, China’s small and micro enterprises still face the problem of financing difficulties and expensive financing. In order to increase support for small and micro enterprises, we can replace part of the central bank’s borrowing funds by appropriately lowering the statutory deposit reserve ratio, further increase the stability of the banking system’s funds, optimize the liquidity structure, and appropriately release incremental funds.

  Pan Xiangdong told reporters that the reason for not lowering the RRR in recent two years is to prevent risks. However, after deleveraging, China’s macro leverage ratio has been controlled, and the RMB exchange rate has been relatively stable and even appreciated since 2017. China’s economic and financial risks have been well controlled, and the constraints on monetary policy have been alleviated.

  According to Zhang Ming, chief economist of Ping An Securities, the central bank’s move is a "neutral" RRR cut. He believes that the timing of the relaxation of the central bank’s liquidity operation is advanced, which makes the probability of possible tightening of financial regulatory policies in the second quarter decline.

  How much incremental funds will be released?

  The relevant person in charge of the central bank said that based on the data at the end of the first quarter of 2018, the MLF was repaid about 900 billion yuan on the day of operation, and the incremental funds were released about 400 billion yuan. Most of the incremental funds were released to city commercial banks and non-county rural commercial banks.

  The person in charge pointed out that this measure will increase the long-term capital supply and reduce the cost of bank funds. The replacement of MLF can reduce the interest payment cost of commercial banks and help reduce the financing cost of enterprises. The released incremental funds have increased the low-cost sources of loans for small and micro enterprises.

  Pan Xiangdong also pointed out that cost reduction is the focus of supply-side structural reform this year, and reducing the financing cost of enterprises is the top priority. Previously, the central bank has been implementing the targeted cuts to required reserve ratios, but the release of liquidity is limited, and the problems of difficult and expensive financing for small and micro enterprises have not been effectively solved. This RRR cut can increase the support for small and micro enterprises.

  What is the impact on financial markets such as the stock market?

  Zhang Ming said that the direct impact of the central bank’s move is to benefit the bond market and help stabilize the stock market and the macro economy. Pan Xiangdong expressed the same view that the RRR cut is conducive to economic stability and the capital market.

  Pan Xiangdong added: First, the RRR cut will help ease the pressure on banks’ debt side, reduce the financing costs of enterprises, expand investment and increase the growth rate of manufacturing investment, which has been at a low level for a long time. Second, the RRR cut is conducive to expanding domestic demand and hedging the uncertainty faced by China’s external demand. Third, while supplementing liquidity, it will stimulate the capital market.

  On the 17th, the four major A-share indexes in China all fell, and the representative Shanghai Composite Index fell 1.41% to close at 3,066.80 points, a record low for the year.

  Yang Delong, chief economist of Qianhai Kaiyuan, said that the economic fundamentals have not changed. Recently, many high-quality stocks in the A-share market have been wrongly killed. The central bank’s downgrade will boost market confidence, and the market outlook is expected to rebound and gradually repair the previous downward trend.

  Does the RRR cut mean that the orientation of monetary policy has changed?

  The reporter noted that some institutions believe that the loose space of monetary policy is open, "the central bank’s move means that monetary policy is fine-tuning."

  Pan Xiangdong believes that risk prevention is one of the three major battles in 2018, and the prudent neutral monetary policy will not change. In March, the central bank followed the Federal Reserve to raise the short-term money market interest rate, and the government proposed structural deleveraging, all of which have clearly conveyed the determination to prevent risks.

  "The stable and neutral monetary policy orientation remains unchanged." The relevant person in charge of the central bank made it clear that most of the funds released by the RRR cut were used to repay the medium-term loan facilities, which were substitutes for two liquidity adjustment tools, while the remaining small amount of funds were hedged with the tax period in the middle and late April. Therefore, while optimizing the liquidity structure, the total amount of liquidity in the banking system remained basically unchanged and remained neutral.

  At the same time, the person in charge said that China is a developing country, and in order to prevent financial risks, it still needs to maintain a relatively high deposit reserve ratio. The People’s Bank of China will continue to implement a prudent and neutral monetary policy, maintain a reasonable and stable liquidity, guide a steady and moderate increase in the scale of monetary credit and social financing, and create a suitable monetary and financial environment for high-quality development and supply-side structural reform. (End)

Dawei Co., Ltd. was investigated by 7 institutions: Dawei Co., Ltd. has no vehicle cooperation with BYD, and it is one of the suppliers of BYD parts, and the supply is not much (with survey questions

  () The Record Form of Investor Relations Activities was released on June 28th. On June 28th, 2022, the company was investigated by seven institutions, including other institutions, fund companies and securities companies.

  The main contents of investor relations activities are introduced:

  First of all, the secretary of the board of directors of Shenzhen Dawei Innovation Technology Co., Ltd. (hereinafter referred to as "the company" or "Dawei shares") briefly introduced the basic situation of the company, and then began the exchange session:

  Q: What is the growth logic of your company?

  A: Since its establishment and listing, the company has been mainly engaged in the research, development, production and sales of automobile retarders. With the development of new energy vehicles, the application fields of automobile retarders have narrowed. The company began to try to transform in 2018, and then gradually formed a new generation of information technology industry and automobile manufacturing industry, and three core business sectors: semiconductor memory chips, intelligent terminals and automobiles.

  Future direction: first, in the semiconductor memory chip business sector, focus on enterprise-level storage products such as engineering level and vehicle level; Second, in the automobile business sector, the focus is on the fields of special vehicles for new energy and spare parts for new energy vehicles. Through cooperation and equity participation, these businesses are gradually involved in the aforementioned fields, which are still in the trial stage and have limited contribution to the company’s income at present; The company shares in Shenzhen Dawei Hongde Automobile Industry Co., Ltd. (hereinafter referred to as "Dawei Hongde"), with a small proportion of shares, and Dawei Hongde is still applying for product access, and its future development still needs a process. Thank investors for their questions.

  Q: Excuse me, leader, do we have any cooperation with ()? Whether there is cooperation with special vehicles.

  A: In the field of new energy vehicle parts, the company won the bid for BYD’s tire pressure monitoring system project in 2021, and supplied more than 100 sets of tire pressure monitoring systems to BYD, which have been installed on buses produced by BYD this year.

  Regarding the field of new energy special vehicles, Dawei Hongde is a shareholding subsidiary of the company. The special vehicles it produces need to purchase automobile chassis from large car factories for modification. At present, the modified sample vehicles purchase BYD chassis. Thank investors for their questions.

  Q: Do we have vehicle cooperation with BYD?

  A: Dawei Co., Ltd. has no vehicle cooperation with BYD, and it is one of the suppliers of BYD parts, and the supply is not much. From the perspective of the whole vehicle, Dawei Hongde, the shareholding company of Dawei Co., Ltd., purchased the chassis from BYD for modification. Thank investors for their questions.

  Q: The increase of the company’s major shareholders has been reviewed by the shareholders’ meeting. What’s the latest progress?

  A: Regarding the non-public projects in 2022, the company declared at the end of May 2022, which was accepted by the China Securities Regulatory Commission in early June, and the first round of feedback was given to the company on June 24. At present, the company is actively preparing to reply to the questions with the intermediary agencies, and will reply within 30 days as required by the CSRC, and the specific reply will be disclosed on Juchao Information Network (www.cninfo.com.cn). Thank investors for their questions.

  Q: May I ask the leader, who does the company think are its competitors at home and abroad at this stage? What core competitive advantages does the company have?

  A: First, in the field of semiconductor memory chips, related products are provided to consumers by purchasing wafers from domestic and foreign wafer manufacturers and outsourcing them. As far as competitors or peers are concerned, Jiangbolong, Baiwei, Kintec and Shichuang are all better companies in China, among which Jiangbolong’s IPO has passed the examination of the exchange and is being registered. The semiconductor storage industry is a billion-dollar industry with a large market, and every enterprise in the industry also has its own development plan. The company’s focus is on the level of engineering regulations and vehicle regulations. As an enterprise from automobile manufacturing industry, it is familiar with the whole supply chain and technical requirements of automobile manufacturing, so it hopes to have certain development in this field.

  Secondly, in the field of intelligent terminals, it is mainly based on the company’s precipitation in the new generation of information technology, focusing on mobile phones, camera modules and other fields. Mobile phones are mainly for consumers in Africa and Southeast Asia and need large-scale production and cost control. Sichuan Oule Intelligent Technology Co., Ltd. (hereinafter referred to as "Sichuan Oule"), a holding subsidiary, built a factory in Luzhou, Sichuan to reduce costs and realize large-scale sales by using overseas sales system.

  Third, in the field of automobile business, the company can enter related fields relatively quickly by using the accumulation of industries, channels and resources.

  Each business segment of the company has different development directions and plans. At present, the core focus of development is semiconductor memory chips and automobiles. Thank investors for their questions.

  Q: The company has a multi-faceted layout and rapid development. What are the company’s plans for financing and equity incentives?

  A: As for financing, I have mentioned the progress of the company’s non-public projects in 2022. Regarding equity incentives, the company has not launched relevant plans at present, and will make plans according to the company’s development later. Thank investors for their questions.

  Q: How is David Hongde’s business going? Does the company have any further joint venture plans?

  A: Regarding Dawei Hongde, in January 2022, Dawei Hongde has obtained the qualification of a civil modified car manufacturer; In February, 2022, David Hongde obtained two certificates of "World Manufacturer Identification Code Certificate" and "Enterprise Name Code Certificate" issued by China Automobile Technology Research Center authorized by the Ministry of Industry and Information Technology. At present, Dawei Hongde’s first clean special vehicle cooperated with domestic large-scale new energy vehicle manufacturers has been off the assembly line, and it is applying for the access of products related to civil modified vehicles according to the requirements of relevant regulations, and applying for qualification, certification or inspection with relevant environmental protection, quality supervision and market supervision departments. Thank investors for their questions.

  Q: What is the business scope and main business of Dawei Hongde?

  A: Dawei Hongde’s main business scope is the R&D, production and sales of new energy special vehicles, as well as the R&D, production and sales of new energy vehicle parts. At this stage, the main products are new energy special vehicles. Thank investors for their questions.

  Q: What is your business plan for 2022?

  A: First, in the field of semiconductor memory chips, we will focus on the development of NAND Flash and DRAM products, and strive to achieve breakthroughs and occupy a place in the field of enterprise-level memory products such as industrial standards and vehicle standards.

  Secondly, in the field of intelligent terminals, in addition to the existing photoelectric module and mobile phone business, we actively explore the products of wifi routers. Up to now, the Wi-Fi6 router with our own brand and independent intellectual property rights has obtained the necessary certifications such as Radio Transmitting Equipment Type Approval Certification (SRRC) and China Compulsory Certification (CCC), and the market promotion and development will be carried out in the next step.

  Thirdly, in the field of automobile business, on the basis of the original automobile retarder business, we will continue to expand the application field, and also actively expand the business in the field of new energy special vehicles and parts. Thank investors for their questions.

  Q: What kind of hedging business is the company going to do?

  A: There were a large number of export businesses in the company’s business last year. Due to the significant increase in foreign exchange market risks, the company and its holding subsidiaries intend to carry out foreign exchange hedging business to reduce the risk of exchange rate or interest rate fluctuations faced by the company. The company does not engage in speculative and arbitrage transactions purely for profit. Thank investors for their questions.

  Q: Seeing that the company has received two patent certificates, what impact will these two patent certificates bring to the company?

  Answer: I will introduce the patent recently obtained. The invention patent recently obtained by the company is a patent on automobile hydraulic retarder, which relates to a control system of hydraulic retarder for underground vehicles. The invention is designed to meet the higher explosion-proof requirements of underground vehicles and reduce or avoid the use of electrical components. The invention patent was independently developed by the company, and its related technology and application fields are related to the company’s automobile manufacturing business. The acquisition of the above patents will not have a significant impact on the company’s recent production and operation, but it will help to give full play to the company’s independent intellectual property advantages, further improve the company’s intellectual property protection system and enhance the company’s competitiveness. Thank investors for their questions.

  Q: What is your company’s layout in the field of new energy vehicles? Does the fixed use of funds involve the merger and acquisition of major assets?

  A: First, in the layout of new energy field, the company has made some attempts in the field of new energy vehicle parts and made some tire pressure chip business; In the field of new energy special vehicles, the company tried to set foot in new energy special vehicles by participating in shares.

  However, the above two areas are only the trial stage, and the impact on the company’s income is limited at present.

  The funds raised by non-public projects in 2022 are mainly used to supplement working capital. With the expansion and development of the company’s scale, the company’s revenue has doubled in recent years, and the company’s operating funds are under pressure. Therefore, the company wants to meet the daily operating fund needs through fixed increase. Thank investors for their questions.

  Q: Is the company about to obtain the manufacturing access of the whole vehicle? If you have the vehicle access qualification, does it mean that the company’s performance is about to usher in a bigger outbreak?

  A: At present, the company has no vehicle production qualification, and there is no plan in this regard.

  According to the Announcement of the Ministry of Industry and Information Technology of the People’s Republic of China (No.4, 2022) published on the website of the Ministry of Industry and Information Technology of the People’s Republic of China on January 29, 2022, Dawei Hongde, who holds 10% of the company’s shares, has obtained the qualification of a civil modified vehicle manufacturer, which is different from the qualification of vehicle manufacturing. At present, Dawei Hongde is applying for access to products related to civil modified vehicles according to the requirements of relevant regulations, and applying for qualification, certification or inspection to relevant environmental protection, quality supervision and market supervision departments. At present, the company’s shareholding in Dawei Hongde is only 10%, which has little impact on the company’s performance. Thank investors for their questions.

  Q: How is the company’s business in semiconductor chips laid out? What is the core positioning?

  A: The company’s semiconductor chip business is carried out by Shenzhen Dawei Chuangxin Microelectronics Technology Co., Ltd. (hereinafter referred to as "Dawei Microelectronics"), which is a semiconductor memory product and solution provider integrating R&D, design and sales. In 2022, Dawei Microelectronics will focus on developing NAND Flash and DRAM products; Focus on segmentation, continue to innovate technology, research and develop new products, and strive to achieve breakthroughs and occupy a place in the field of enterprise-level storage products such as engineering level and vehicle level through product design, brand and customer experience; Actively develop and expand major customers in consumer-grade industries, enhance the market share of consumer-grade storage products, and focus on the development of industrial applications of communication products, commercial display products, mini consoles and other products. Thank investors for their questions.

  Q: Could you please tell us about the progress of the mentioned tire pressure chip project?

  A: Tire pressure chip is a product jointly developed by the company. Tire pressure chip, ABS and airbag are the three major safety systems of automobiles. The company is mainly engaged in TPMS (Direct Tire Pressure Monitoring System). At present, domestic listed companies (), () and Daotong Technology have deep layouts in this field. As a new entrant in this industry, the company has accumulated certain resources mainly based on the automobile business sector as its traditional business. The company has deep accumulation in the bus field, both in technology, channels and products, so the company first cut into the bus field. In addition, tire pressure chips are divided into front-loading and rear-loading markets, and the company is currently cutting into the front-loading market. In July last year, the company participated in the bidding for tire pressure monitoring products of BYD commercial vehicles, became its tire pressure monitoring product supplier through bidding, and entered BYD supply chain. In December last year, the company supplied the first batch of more than 100 sets of tire pressure monitoring products "direct tire pressure monitoring system (TPMS)", which was installed in Qingdao BYD factory in March this year and installed on buses. Tire pressure chip belongs to the field of automotive electronic products, which is in line with the company’s development direction. At the same time, the competition in the tire pressure chip industry is fierce and cruel. The tire pressure chip project is an important attempt for the company to explore the integration and innovation of automobile business and accelerate the cultivation of new growth points in automobile business. The company will strengthen technical investment and market development in order to gain a place in this market. Thank investors for their questions.

  Q: What are the application scenarios of the company’s current smart terminal business?

  A: At present, there are two main application scenarios in which production and sales revenue have been realized. The first is the mobile phone (including function machines and smart phones) developed and produced by Sichuan Oule, a holding subsidiary, for consumers in emerging market countries around the world, such as Africa, Southeast Asia, the Middle East and South America. The second is the electronic equipment products and services such as communication equipment accessories, photoelectric modules and semiconductors provided by Shenzhen Teerjia Information Technology Co., Ltd., a wholly-owned subsidiary. Another application scenario is the WiFi router mentioned above. Up to now, the WiFi6 router with the company’s own brand and independent intellectual property rights has obtained the necessary certifications such as radio transmitter type approval certification (SRRC) and China compulsory certification (CCC). The company’s products have been sent to major domestic operators and tested, and the next step will be to carry out market promotion and development.

  Thank investors for their questions.

  Q: The company mentioned the qualification of an intelligent terminal in its annual business plan. Please describe it in detail.

  A: The qualification of this smart terminal is the WiFi router I mentioned earlier. At present, it has obtained the necessary certifications such as the type approval certification (SRRC) of radio transmitting equipment and the compulsory certification (CCC) of China, and the market promotion and development will be carried out in the next step. Thank investors for their questions;

  Shenzhen Dawei Innovation & Technology Co., Ltd. has developed the dual main businesses of automobile manufacturing industry and new generation information technology industry. The main business is the research and development, manufacturing and sales of eddy current retarding devices and the design, research and development and sales of memory chip products. The main products are eddy current retarder and memory chip. The company is the first batch of national high-tech enterprises specializing in the research, development, production and sales of embedded vehicle auxiliary braking products (retarder) in China, and is the founder and pioneer of China automobile retarder industry.

  Details of participating institutions are as follows:

Name of participating unit Category of participating units Name of participants Cinda Aussie Fund Fund company Xu cong da cheng fund management co., ltd Fund company strong and vigorous ICBC Credit Suisse Fund Management Co., Ltd. Fund company Shengzhenshan Founder securities securities company Cai Yuesheng, Lu Heng Founder Securities Institute securities company Johnny Yu Huahong assets other Huo Jingchun Fulin investment other Yu Weiyi

Cherry and cherry are really not the same thing.

Cherry, a transliteration of English cherries, is a general representative."European sweet cherry"This kind of cherry.

With China traditional cherry-listed around early summer."China Cherry"It’s really not a thing.

But cherries means cherry, so in a broad sense, European sweet cherries and China cherries are both cherries and belong to different species.

Apart from the differences in appearance, taste and time to market, what are the differences in nutritional components? We gave you an "anatomy"-

 

In addition to these two kinds of fresh cherries, there is also a kind of "European sour cherry", which is generally not eaten as fruit, but you must have seen it when eating cakes-the cherries decorated with colors as bright as plastic are mostly European sour cherries.

As its name suggests, it is sour, so it is not suitable for fresh food. It is usually canned or fruit juice. You may have heard some sayings that "eating cherries can help you sleep" and "eating cherries can reduce uric acid and prevent gout". There are indeed such studies, but most of the protagonists in these studies are sour cherries.

This kind of cherry and sour cherry juice are not easy to buy in China. Don’t eat other cherries in the middle of listening, and eat a big plate of "cherries" at night. Be careful that running to the toilet repeatedly will affect your sleep!

 

 

References:

Jia Haihui, small swallow, Chen Xuesen, et al. Comparison of fruit characters between sweet cherry and China cherry [J]. Journal of Shandong Agricultural University (Natural Science Edition), 2007.

Sheng Zhaojiang, Sheng Jiping. Determination of nutritional components of several cherries [J]. Journal of Laiyang Agricultural College, 1989.

Dong Weixue, Chen Dejing, Jia Sijie, et al. Comparative Study on Nutritional Components of Agate Cherry and Zaomei Cherry [J]. Food Industry Science and Technology, 2020, 041(004):277-281,288.

Xiaoyuan Feng, Meng Wang, et al.Melatonin from different fruit sources, functional roles, and analytical methods,Trends in Food Science & Technology,

Kelley DS, Adkins Y, Laugero KD. A Review of the Health Benefits of Cherries. Nutrients. 2018 Mar 17; 10(3):368. doi: 10.3390/nu10030368. PMID: 29562604; PMCID: PMC5872786.

All localities take measures to ensure the supply of vegetables in winter and spring, and do a good job of "vegetable basket" to ensure supply and price stability

CCTV News:In October this year, the prices of some varieties of vegetables in some parts of China rose sharply, and it was once more expensive to eat vegetables than meat. The rise in the price of fresh vegetables affected the consumer price index by about 0.34 percentage points, accounting for nearly 50% of the total increase. In order to ensure stable supply and price, a series of measures have been taken from the central government to the local government to promote production and smooth circulation. How about the price of vegetables in the near future?

Every winter and spring is the peak consumption of vegetables and other "vegetable basket" products in China. Driven by consumption, vegetable prices ushered in a high-level operation stage in a year. However, this autumn, due to the rare autumn flood and flood disaster in the northern producing areas, coupled with factors such as rising production and circulation costs, the average wholesale price increase of 28 kinds of vegetables with large market demand in October was greater than that in the same period of last year, especially leafy vegetables. The reporter recently found in interviews in many places that the prices of vegetable varieties with large increase in the previous period have fallen sharply in the near future.

Anhui is one of the advantageous vegetable producing areas in winter and spring in China. When interviewed by some local supermarkets, the reporter learned that due to the recent increase in market supply, the prices of vegetable varieties with a large increase in the previous period have fallen back to near normal levels.

Jilin is one of the main vegetable sales areas in China. The reporter learned from the largest vegetable wholesale market in the local area that the supply here mainly comes from Liaoning, Hebei and Shandong, and the recent daily purchase volume is around 2,000 tons, which is basically the same as in previous years.

According to the monitoring data of the Ministry of Agriculture and Rural Affairs, vegetable prices have gradually stabilized with the increase in market volume.

Increasing area and capacity to improve vegetable supply capacity

In order to ensure the effective supply of vegetables in winter and spring, especially in New Year’s Day and Spring Festival, the main producing areas have increased the area of vegetables in the field, strengthened technical guidance and improved the supply capacity of vegetables. In China, the seven provinces and regions of "transporting vegetables from south to north" and the six provinces of protected vegetables in the north are the main forces to ensure the supply of winter and spring vegetables, and the area and output of winter and spring vegetables account for more than 80% of the country.

Anhui, the northern vegetable producing area, has used facilities such as winter fallow fields and rice seedling greenhouses to increase seasonal and emergency vegetable production. At present, the vegetable area in the province is nearly 5 million mu, an increase of more than 6% over the previous year. Chaotian is an important vegetable production base in Sichuan, a big province of "transporting vegetables from south to north". In order to ensure the vegetable production in winter and spring, the local farmers are provided with seeds free of charge, and an agricultural technology service team is sent to guide the whole process. In order to ensure the supply of vegetables, many sales areas have also continuously improved the level of vegetable self-sufficiency production. In Jilin, there are 45,000 mu of greenhouses in the local area, with a year-on-year increase of 7.1%.

According to the latest agricultural dispatch of the Ministry of Agriculture and Rural Affairs, at present, the area of vegetables in the country has reached 103 million mu, up 4 million mu year-on-year. It is estimated that the supply of vegetables will reach 200 million tons before and after the Spring Festival next year, up 7 million tons year-on-year.

It is unlikely that two "vegetable basket" products will increase their prices significantly.

The Ministry of Agriculture and Rural Affairs predicts that with the approach of the New Year’s Day and the Spring Festival, the price of "vegetable basket" products will remain high overall, but it is unlikely to rise sharply.

Since New Year’s Day and Spring Festival are the traditional consumption peak seasons of "vegetable basket" products, and the prices are generally the high points of the whole year, this year, the factors of increasing production and transportation costs caused by the sharp increase in prices of fertilizers and diesel will be superimposed. Therefore, it is expected that with the approach of the two festivals, the prices of "vegetable basket" products will generally remain at a high level. If there is no large-scale disastrous weather in the later period, it is unlikely that the overall "vegetable basket" products will rise sharply.

Take measures to ensure the supply of vegetables in winter and spring

The relevant person in charge of the Ministry of Agriculture and Rural Affairs also said that in the coming period, four measures will be taken to ensure the supply of winter and spring vegetables, especially the "vegetable basket" products on New Year’s Day and Spring Festival.

In terms of production and supply, we will pay close attention to key areas and main varieties, do a good job in the production of vegetables in the "South Vegetable Transportation to the North" base and facilities in the north, stabilize pig production, formulate and implement emergency plans for extreme weather in time, strengthen guidance services, and ensure market supply.

In the connection between production and marketing, we will implement the green channel policy for fresh agricultural products and guide advantageous producing areas and large and medium-sized cities to establish stable supply channels.

In terms of monitoring and early warning, the monitoring and early warning of the whole industrial chain will be strengthened, and information on the production, circulation, consumption and price of vegetable basket products will be released in time to stabilize market expectations and promote the balance between supply and demand.

In terms of responsibility implementation, we will strictly implement the mayor responsibility system of "vegetable basket", and urge and guide local governments, especially municipal governments, to do a good job in ensuring the supply and price stability of "vegetable basket" products within their jurisdiction.

On the evening of August 9th, the movie channel broadcasted the classic Schindler’s List of World War II.


 "What matters this time is not my imagination, but my conscience. Suddenly, the camera I used to escape from reality faced reality. I cried during the filming, and I left tears every day. "

— — Spielberg


1905 movie network news In 1993, after ten years of painstaking efforts, Spielberg shot a great work that caused a sensation in the world and re-examined a painful history of the Jewish nation.



As a Jew, Spielberg declined the film payment and donated all his personal income to the American Holocaust Museum, in order to commemorate the more than 6 million Jews who passed away.This is one of the most remarkable films in the world in 1994.Schindler’s List.


Poster of Schindler’s List


In the 66th Academy Awards, "Schindler’s List" won six awards, namely, best film, best director, best adapted screenplay, best art direction, best photography and best film editing. 


The film profoundly exposes the terrorist crime of German fascism killing Jews madly, and its ideological seriousness and extraordinary artistic expression have reached an almost insurmountable height.


In the Second World War in September 1939, the Germans captured Poland within two weeks, and thousands of Jews suffered heinous persecution under a series of genocidal policies formulated by Hitler.



In this heavy era of World War II, life is extremely pale and worthless.

 


A sewer full of Jewish children; Trains full of Jews were transported to concentration camps, carts full of corpses in concentration camps, and the ashes caused by the falling corpse burning;



The dark historical period trampled on human nature, and the lives of thousands of innocent people fell, which profoundly revealed that terrible war against humanity.


In order to accurately reproduce the historical situation, the film Schindler’s List was shot on the spot in Poland, and most of the scenes were records of historical existence. A large number of unadorned and slightly rough real pictures record a turbulent era.



"I have no choice but to shoot with black and white film!" The strong contrast between light and shade in the film highlights the horror, despair, struggle and helplessness, making the film even more cruel.


The director’s gray negative and black-and-white images with gray and dim tone by portable camera not only highlight the texture of that tragic history, but also symbolize the darkness of history.



Gray world, flashing personality. This film truly reproduces the ugly side of society, and at the same time gives a beautiful and strong pen and ink. Oskar schindler is not a perfect hero, but a complicated and three-dimensional man in the war.


At first, he was a speculative businessman, steady, sophisticated, smooth and mercenary. He used war to exchange cheap Jews for huge profits.


The Jews began to be driven to the isolation zone, which was the real beginning of the tragedy.In 1943, the Jews in Krakow suffered a terrible massacre. Schindler witnessed all this and was shaken again and again.


 Conscience overcame lust, and he began the road of spiritual redemption full of hardships and blood and tears in his life.A large number of Jews were sent to concentration camps, and Schindler began to save Jews in large numbers on the grounds of production needs."To save a person is to save a world."



I changed my original style of infatuation with flashy life, did not hesitate to exhaust all my wealth, and even ignored the danger of my life, and opened a list of Schindler who carried life.


In those days of frenzied slaughter, Schindler spared no effort to rescue more than 1,100 Jewish workers in dire straits.War undoubtedly brings only pain, and people in war times are even more miserable.


Schindler’s List re-exposed that dark history to the world. There is cruelty that annihilates human nature, and there is also hope that human nature will shine.Facing human nature and life, Schindler made a choice that history will remember.



This list of life, that shining ring, let us remember the grief of history and let our hearts turn to peace.In addition to Schindler’s List broadcast tonight, this week’s movie channel also prepared more war movies that hit people’s hearts directly.


In 1944, Germany occupied Warsaw, Poland, and the First Squad (Russia), composed of 10 recruits and 5 veterans, received the task of guarding a bridge and ferry.The Red Army of the Soviet Union, the Polish Rebel Army and the German Army started an overt or covert war … …


On August 10th, the film "The First Squad" was broadcast.


There is still incurable sorrow after the war, but hope will come at last.14-year-oldHomerIt’s a small town after World War II.IthacaA bicycle telegraph messenger. He sent countless news of love, pain, death and hope to the residents of the town, telling the cruelty of war and the hope after the war.

The film Ithaca was broadcast on August 11th.


When the Second World War broke out, in order to serve the motherland, the fate of grass-roots officers in Russia was changed by the unprecedented World War II.

 The film "Invincible" was broadcast on August 12th.


The war comedy (France) broadcast on August 13th pointed to human nature in its jokes and jokingly took us back to the history of the Franco-German war in World War II.


On August 13th, the movie "Escape from Danger" was broadcast.


World War II is coming to an end, and the war is turning to Germany (Britain/America), which is another desperate struggle.


On August 14th, the movie "Rage" was broadcast.


The battlefield is purgatory.Nolan directed itDunkirk.(British) tells us with gloomy and calm image texture that war is not only a history full of historical feelings of home and country, but also the mood and destiny of each individual.

 On August 15th, the film Dunkirk was broadcast.


Today, the reflection and influence of World War II on human beings have not stopped.



The significance of war movies lies in that we think about war and human nature, and profoundly remind future generations that we must remember history and defend peace.


At 22: 30 on August 9, the film channel will broadcast Schindler’s List, bearing in mind the grief of history and turning to peace.


Looking at confidence through data, China’s economic growth potential is constantly being released

  CCTV News:On January 13th, "News Network" reported the financial support for small and micro enterprises,Expected index of manufacturing production and operation activitiesRising for three consecutive months, water conservancy construction investment hit a record high … … Combined with a number of recently released economic data, it can be seen that,Enterprises’ confidence in future development is constantly improving.Chinese economyGrowth potential is constantly being released..

  The expected index of manufacturing production and operation activities rose for three consecutive months.

  At the beginning of the new year, many manufacturing enterprises are rushing for orders and innovation, and the growth potential of China’s manufacturing industry is constantly released.

  Enterprises are full of energy and their confidence in future development is constantly improving. The data shows that in December 2023, the expected index of manufacturing production and operation activities was 55.9%, rising for three consecutive months, indicating that the confidence of manufacturing enterprises in market development has been increasing. In December 2023, the purchasing managers’ index of high-tech manufacturing industry and equipment manufacturing industry was 50.3% and 50.2%, respectively, and continued to expand.

  Not only high-tech manufacturing and equipment manufacturing, but also the development momentum of future industries with forward-looking layout is very strong. In Hangzhou, Zhejiang, a technical seminar is being held in this robot company, and researchers are discussing how to add new functions to robots. After continuous R&D and innovation, the robot products of the enterprise have been able to walk initially before, and now they have the ability of self-balance and load-bearing.

  The Ministry of Industry and Information Technology said that in 2024, it will fully implement the high-quality development actions of key manufacturing industry chains, accelerate the cultivation of emerging industries, expand emerging industries such as new energy, new materials and high-end equipment, and introduce future industrial development action plans to promote China’s manufacturing industry to continuously release new growth potential.

  By the end of 2023, the loan balance of inclusive small and micro enterprises in China increased by over 23%.

  According to the latest data from the State Financial Supervision and Administration, the loan balance of inclusive small and micro enterprises nationwide increased by more than 23% at the end of 2023 compared with the beginning of the year, which effectively supported the development of small and micro enterprises.

  In Beijing, with a pure credit loan of 800,000 yuan obtained not long ago, the new project of this small enterprise, which is based on the application of Internet of Things technology, is catching up.

  Due to the small scale and lack of collateral, enterprises encountered many difficulties in loans in the past, and changed a recommendation from government departments last year. The Beijing Supervision Bureau of the State Financial Supervision and Administration Bureau analyzed the data from 15 government departments, sorted out small and micro enterprises that were active in business but did not receive loan support, and formed a "white list" to recommend to banks, which promoted the solution of the information asymmetry problem between banks and enterprises.

  Since last year, two RRR cuts have released more than 1 trillion yuan in liquidity, supported small-scale loans for agriculture and a number of policies, which have continued to promote the increase in loans and the decrease in prices of small and micro enterprises. By the end of 2023, the balance of loans for inclusive small and micro enterprises nationwide was 29.06 trillion yuan, up 23.27% from the beginning of the year. The average interest rate of new loans for inclusive small and micro enterprises in 2023 was 4.78%, down 0.47 percentage points from 2022, which effectively supported the development of small and micro enterprises.

  In 2023, China completed an investment of 1,199.6 billion yuan in water conservancy construction.  A record high

  According to the latest release of the Ministry of Water Resources, in 2023, the construction of the main skeleton and artery of the national water network will be accelerated, the construction of provincial-level water network pilot areas will continue to advance, and the city-level water network pilot areas will be started one after another. The investment in water conservancy construction nationwide will reach 1,199.6 billion yuan, a record high. Among them, 44 major water conservancy projects, such as Jilin water network backbone project, started construction, and a number of major water conservancy projects, such as Xijiang Datengxia Water Conservancy Project, achieved key node targets, and the flood control engineering system of Yaojiaping Reservoir and other basins in the Yangtze River Basin was continuously improved. Five large-scale irrigation areas started construction, and the construction and modernization of 598 large and medium-sized irrigation areas were accelerated. Rural tap water penetration rate reached 90%, and the proportion of rural population covered by large-scale water supply projects reached 60%.

  In 2023More than 1,900 new medical service price items were reviewed throughout the year.

  The reporter learned from the National Medical Insurance Bureau today (January 13th) that China has continuously increased the optimization and adjustment of the price of medical services without increasing the burden of medical treatment on the whole, and the prices of technical services such as outpatient and emergency consultation, surgery, nursing and traditional Chinese medicine have been dynamically raised in various places, the price range of pharmaceutical services has been expanded, and the prices of material consumption such as inspection and testing have declined. At the same time, improve the price policy of Internet diagnosis and treatment, formulate projects such as Internet follow-up, remote consultation and remote monitoring, standardize project fees, promote the extension of Internet diagnosis and treatment to the grassroots level, and meet the needs of the masses for remote medical treatment.

  At present, China has comprehensively established a dynamic adjustment mechanism for medical service prices. In 2023, a total of 28 provinces carried out price adjustment work, and reviewed more than 1,900 new medical service price items throughout the year.

  China’s imports of goods increased by 2.9%  satisfydiversificationConsumer needs

  China is the second largest import market in the world. According to the data notified by the General Administration of Customs on January 12, in 2023, China’s import volume decreased slightly, but the import volume increased by 2.9%. This shows that China’s foreign trade import is more optimized in terms of goods price, scale and quantity, and category structure, showing many bright spots. In 2023, we expanded the import access of agricultural and food products, and many new products appeared on our table.

  The expansion of import access has better met the diversification of people’s consumption needs. In 2023, agricultural products such as Honduran coffee beans, Benin pineapples and Laos mangoes were granted access to China. As of October 2023, China has established customs inspection and quarantine cooperation relations with 171 countries and regions, and signed nearly 400 international cooperation documents on access to agricultural products and food.

  The relevant person in charge of the General Administration of Customs said that in 2023, the successful holding of key exhibitions such as China International Import Expo(CIIE), Consumer Expo and Canton Fair provided new opportunities for global manufacturers to enter the China market, allowing China consumers to enjoy more high-quality products with global characteristics, and China’s big market has increasingly become a big market shared by the world.

  Domestic travel is booming. The recovery of inbound and outbound tourism has accelerated.

  While China’s domestic tourism is booming, favorable policies and measures for entry and exit such as facilitating foreigners to come to China, expanding the circle of friends without visa, and accelerating the resumption of international flights have been continuously introduced, and the recovery of entry and exit tourism has gradually accelerated. With the development of global economy and trade, cross-border personnel flow is active. It is expected that the Spring Festival in 2024 will usher in a new wave of inbound and outbound passengers.

  Experts said that the development of inbound tourism in China has great potential. The data shows that in 2019, the income of foreigners’ inbound tourism was 77.1 billion US dollars, accounting for only 0.5% of GDP. If China’s inbound tourism rises to the international median, accounting for 1.5% of GDP, it will bring about nearly 1.3 trillion yuan of growth space.

  Flights on international routes are accelerating their recovery. By the end of 2023, the scheduled international passenger flights in China recovered to about 62.8% before the epidemic. In the Spring Festival of 2024, with the increasing willingness to enter and leave the country, a new wave of inbound and outbound passengers will be ushered in.

  The South-to-North Water Transfer Project will transfer 8.537 billion cubic meters of water in 2023. Exceeding the annual water transfer task

  According to the latest data of China South-to-North Water Transfer Group Co., Ltd., the first phase of South-to-North Water Transfer Project transferred 8.537 billion cubic meters of water in 2023, exceeding the annual water transfer task.

  2024 marks the 10th anniversary of the first phase of the East and Middle Route of South-to-North Water Transfer Project. Up to now, the first phase of the East and Middle Route of the South-to-North Water Transfer Project has been fully flooded, and the accumulated water transfer has exceeded 68 billion cubic meters, benefiting 44 large and medium-sized cities along the route and directly benefiting more than 176 million people.

  The operating income of local state-owned enterprises increased by nearly 6% year-on-year

  In the first 11 months of 2023, the economic benefits of local state-owned enterprises improved significantly, achieving an operating income of 35.6 trillion yuan, a year-on-year increase of 5.9%. Local state-owned enterprises invested more than 480 billion yuan in R&D, up 16.7% year-on-year. In the next step, local SASACs will put quality improvement, efficiency improvement and steady growth in a prominent position to further enhance the contribution of the state-owned economy.

  The operating mileage of urban rail transit in China has exceeded 10,000 kilometers.

  By December 2023, 306 urban rail transit lines had been opened and operated in 55 cities in 31 provinces (autonomous regions and municipalities directly under the Central Government) and Xinjiang Production and Construction Corps, with an operating mileage of 10,165.7 kilometers.

  According to the data of the Ministry of Transport, in December 2023, 55 urban rail transit actually operated 3.33 million trains, with 2.67 billion passengers and 1.6 billion stops. Passenger traffic increased by 0.8 billion passengers, an increase of 3.2%; Compared with the monthly average passenger traffic in 2019, it increased by 680 million passengers, an increase of 34%.

  The special activity of "Employment Assistance Month" was launched in an all-round way and various measures were taken to provide employment services.

  Since January 2024, the Ministry of Human Resources and Social Security has organized a special activity of "Employment Assistance Month" throughout the country, taking various measures to provide employment services at the same time, building a docking platform for enterprises and job seekers, and focusing on helping people with employment difficulties and disabled people to find jobs and start businesses. These days, the first job fair was held in many places to provide online and offline employment services for job seekers.

  At the first job fair in Wuhan, Hubei Province, 70 households in IT Internet, intelligent manufacturing, trade logistics, modern services and other industries brought 3,340 jobs. Among them, there are about 300 jobs for people with employment difficulties, and there are an endless stream of job seekers who come to consult and apply.

  Ningxia held a special job fair for people with employment difficulties, urban zero-employment family members and disabled registered unemployed people, which provided more than 1,600 employment opportunities.

  Qiashe Township in Huangshan City, Anhui Province is located in the deep mountains, and it often takes villagers more than three hours to travel to and from the urban area. The local community departments can let the people find their own suitable jobs at their doorstep through the "caravan job fair".

After visiting 212 PLA men who entered Tibet, I decided to stay in Tibet.

Cctv news(Reporter Wang Jingyuan): When you walk into the Red Mansion located in the compound of Bomi County Committee in Tibet, the first thing you see is a photo wall with photos of more than 200 old people, and there is a line above the photo: Pay tribute to the 18th Army and be grateful for the "old Tibet".

At the beginning of 1950, the central government decided to liberate Tibet. At that time, the 18 th Army, originally scheduled to be stationed in rich southern Sichuan, was urgently ordered to become the main force to carry out this arduous task. Building roads, bridging bridges, counterinsurgency and construction, eighteen officers and soldiers dedicated their youth to the Tibetan Plateau, making great contributions to the liberation and construction of Tibet.

In 2018, bomi county decided to transform the Red Mansion into a red historical memorial hall, and an action to find veterans of the 18th Army and save historical memory began.

(Photo wall in Bomi Red Building, photo by CCTV reporter Wang Jingyuan)

(Photo wall in Bomi Red Building, photo by CCTV reporter Wang Jingyuan)

An action to save historical memory

Zhang Qingchong was blocked from the door for the seventh time. It has been more than three months since he came to Chengdu on business this time, and time is limited. He can’t wait any longer.

The next day, originally planning to return to Linzhi, he once again stood outside the home of an old soldier of the 18th Army. He was unwilling and wanted to try his luck at last. Zhang Qingchong lives in the guest house opposite the old man’s house. Every morning before going out, he will knock on the door. "If I still don’t open the door this time, I won’t knock for the ninth time. I can only say that we don’t have this fate."

The eighth time, the door finally opened a crack. As in previous times, the first sound came from the nanny’s bristle, "Are you bored? You knock at the door as soon as I cook in the morning. How many times have I said that he won’t see you? "

Jasmine Zhang chong quarreled with the nanny through a door, when the old man came over and said, "Open the door for him." Jasmine Zhang chong can hear that the old man’s tone is not friendly, but he can’t bear so much. He seems to have won the lottery with excitement. Before the nanny opens the door, he pushes the door open.

The veteran of the 18th Army was a propaganda officer and a war correspondent of the 155th Regiment of the 52nd Division of the 18th Army in Tibet. Born in 1928, he joined the army in 1945 and experienced many battles in southern Hunan, Qamdo, Lhasa and Shannan. The purpose of Zhang Qingchong’s trip is to collect old photos and objects of the old people after they entered Tibet with the army, and bring them back to the Red Mansion Memorial Hall in bomi county, Linzhi, Tibet. If all goes well, they will be exhibited as exhibits in the future.

(Photo by CCTV reporter Wang Jingyuan in the corner of the exhibition hall in the Red Building)

(Photo by CCTV reporter Wang Jingyuan in the corner of the exhibition hall in the Red Building)

There is a reason for the old man’s resistance to Zhang Qingchong. In 2008, someone took away his old photos in the name of a reporter. At that time, the other party said that he would send the original back after photocopying the photos, but it never appeared again. "After being cheated in 2008, I suddenly realized that I was really old. When I was young, I also worked as an underground party. You know, no one can fool me." Since then, anyone who came for photos has been turned away by him.

At first, the old man was still wary of Zhang Qingchong, but chatting, he suddenly got up and walked into the bedroom. When he returned to the living room, the old man had a bunch of old black and white photos on his hand. "You didn’t know how happy I was at that moment."

Zhang Qingchong gave the old man his ID card and camera, and promised to send the photos back as soon as he finished printing the electronic version downstairs. As a result, he was stopped by the security guard as soon as he got downstairs. A few minutes later, the old man’s son also rushed back from the unit, and he was going to grab the photos in Zhang Qingchong’s hand without saying anything. In a push, the nanny also ran down from upstairs, pointing to Zhang Qingchong and calling him a liar.

Fortunately, the misunderstanding was finally solved. After returning to the hostel, Zhang Qingchong looked at the cars coming and going on the road, recalling those strange eyes a few hours ago, and couldn’t help crying. He buried his head in the pillow, and his tears soaked the sheets. "Why don’t so many people understand what I did?"

It is not easy to win the trust of veterans and their families, which is the most important work of Jasmine Zhang in the past three years.

Bomi Red Mansion refers to the Red Mansion of Zhamu Center County Committee, which was built in 1953 and located in the compound of bomi county government. This red wooden building witnessed the development of Tibet’s revolutionary history, and successively assumed the functions of government office, staff dormitory and war command center. In 2018, bomi county decided to transform the Red Chamber into a red historical memorial hall, and handed over the exhibition work to Zhang Qingchong, a journalism major.

(Photo by Wang Jingyuan, a CCTV reporter from Bomi Honglou, surrounded by mountains)

(Photo by Wang Jingyuan, a CCTV reporter from Bomi Honglou, surrounded by mountains)

Zhang Qingchong was very interested in history since he was a child. After hearing the news that the Red Chamber was going to be exhibited, he took the initiative to apply for participation with the county leaders. At first, he thought the work was very simple. Until he started to prepare, Zhang Qingchong found that Bomi began to compile local chronicles in 2007, and the historical materials of the revolutionary period were extremely scarce. The latest photo of the Red Chamber was taken in 2004.

"We have traveled all over Linzhi, Changdu and even the archives and libraries of the whole autonomous region. As a result, the information related to Bomi is only one and a half pages of A4 paper." It’s not easy to find the red ruins, either there is no information or there are different opinions. It’s just a battle to defend the wood. At first, 28 versions were fully sorted out, and it’s difficult to prove each other.

Zhang Qingchong is worried that he can’t finish the task assigned by the leader, and he always has the exhibition of the Red Chamber in his heart. "I am worried and anxious, and I don’t know what to do." During that time, no matter how late he got off work every day, he always went around to the county compound to take a look at the Red Chamber. Once he worked overtime until 4 am, and on his way home, he unconsciously went to the Red Chamber. He looked at the Red Chamber in a daze and thought about how to start.

Until later, Zhang Qingchong accidentally saw a message about the descendants of the 18th Army going to Henan to find their roots, which inspired him. On the way home from the Red Chamber that night, it suddenly occurred to him: Why not go to the old soldiers who are still alive to make an oral history?

In this way, an action to save historical memory began.

friendship between generations

Zhang Qingchong, born in 1992, is a native of Xunxian County, Henan Province. After graduating from college in 2016, he went to work in Tibet. In November of the same year, he became a grassroots civil servant in bomi county Guxiang, Linzhi City, Tibet.

The reason why he chose to work in Tibet is not only to escape the heavy work pressure in big cities, but also because of the magnificent natural scenery. Jasmine Zhang Chong planned to work in Tibet for five years, in addition to completing the work assigned by the organization, he also had to travel around Tibet. At that time, Tibet was only the temporary residence of his first job after entering the society. His parents and girlfriends were in their hometown, and Tibet was not in his vision of future life.

"In this picture, the PLA took off its cotton trousers when crossing the glacier. Do you know why?" Zhang Qingchong pointed to a black-and-white photo in the exhibition hall and looked at the opposite audience with great interest. "In fact, when crossing the river for the first time, the PLA wore cotton trousers. When they saw the water rushing on the river, they thought that the water temperature must be above zero. Who knew that when they landed, their trousers became ice trousers and they couldn’t take a step. Therefore, when encountering a glacier again, gay men will take off their cotton trousers and put them on their heads, while lesbians will change their cotton trousers into light clothes, either wading across the river or swimming with wood in their arms. The icy river has left many soldiers with lifelong illnesses, and many female soldiers have since lost the opportunity to be mothers. "

(Jasmine Zhang Chong is explaining the history of the 18 th Army's entry into Tibet. Photographed by CCTV reporter Wang Jingyuan)

(Jasmine Zhang Chong is explaining the history of the 18 th Army’s entry into Tibet. Photographed by CCTV reporter Wang Jingyuan)

Zhang Qingchong, 29, now knows a lot about Bomi’s history and geography. More than once, after listening to his explanation, someone went to ask him if he was a local of Bomi. Whenever someone praises him for speaking well, he always replies, "Old comrades are the creators of stories, and I’m just a porter. It’s not how well I speak, but the stories of old comrades are touching enough."

But at first, Zhang Qingchong didn’t rush to these stories.

For Zhang Qingchong, the initial search for veterans of the 18 th Army was just a work task. Every time they arrive at the old man’s house, they always pull Jasmine Zhang to tell him the story behind each photo, but Zhang Qingchong doesn’t have the heart to listen. On the surface, he just wants to get the photos to finish the exhibition early. Even later, as soon as he heard that the other party had never worked in Bomi, he gave up the contact interview directly. "What does he have to do with me as an old soldier of the 18th Army? He’s not in Bomi. How can he help us with the exhibition? "

Until the sudden death of an old soldier of the 18th Army, like a stone thrown into a calm lake, some heavy facts that had been deliberately ignored surfaced, and Zhang Qingchong had to rethink the significance of this job.

"I was still listening to his story at noon the day before, and the next day I received a phone call from his daughter saying that his father had passed away." Jasmine Zhang chong began to realize that it was urgent to visit veterans. These meritorious old people who have climbed snow-capped mountains, crossed glaciers and built roads have been left behind at the end of the new era. They are eager to talk. At the last moment of their lives, what they can’t give up is the youth dedicated to the snowy plateau. "I think I used to be vulgar and utilitarian."

Change happens here. Once again, when I came to Chengdu Veterans’ Retirement Center, Zhang Qingchong wanted to have a chat with all the veterans of the 18th Army, regardless of whether they had worked in Bomi before. Even if some revolutionary old people have never been to Tibet, Zhang Qingchong will buy some fruits to see them. Some old people don’t have any old photos, but Zhang Qingchong will still carry the camera in the past. "I don’t have an interview outline, so I will listen to his stories and chat with him." Later, Zhang Qingchong took another two months to revisit the old man who only asked for photos from the other party before.

(Photo courtesy of Zhang Qingchong and veteran Yan Jiaqi)

(Photo courtesy of Zhang Qingchong and veteran Yan Jiaqi)

In the face of the stories of these veterans, Zhang Qingchong didn’t want to hear them at first, then dealt with them, and finally listened with his ears upright. "These old people are like a river. It may be difficult for you to approach them at first, but once you touch that point, the river will ‘ Break the bank ’ At this time, they will tell you crazily, and it is difficult for you not to let him talk. " Every time the old people open their hearts to Zhang Qingchong, he will feel happy from the heart.

Every time he goes on a business trip to visit veterans, Zhang Qingchong will be stimulated by some details. He is moved by the pure Tibetan complex and heavy revolutionary feelings of the older generation. He found that many old comrades who have left Tibet for decades still like to eat Ciba and drink buttered tea. They can speak fluent Tibetan and write standardized Tibetan. There is a portrait of Potala Palace on the wall at home, a Tibetan daily on the desk, and the first channel on TV is Tibet Satellite TV.

Meng Guilin, a descendant of Meng Xianmin, a veteran of the 18th Army, once told Zhang Qingchong that every time there was news related to Bomi in the news broadcast, her father always asked her to record it with her mobile phone, and then she watched it over and over again with reading glasses and a magnifying glass, and paused for a second, unwilling to miss any frame.

Zhang Qingchong felt that he was guarding Tibet and Bomi for his old friends thousands of miles away. "Working and living in the depths of the mountains, the reason why I won’t feel lonely is because I have so many forgotten friends." In this action to save historical memories, Zhang Qingchong visited a total of 212 veterans of the 18 th Army and their descendants. He regards these old people as bosom friends and confidants. "A bosom friend is an appropriate tacit understanding, and a bosom friend is a perfect friend.".

From "Old Tibet" to "Little Tibet"

Among the many friends who have forgotten the new year, Lian Youxiang is the most special one for Zhang Qingchong.

Luoyu area is located in the southeast of Tibet, starting from Chayu in the east, reaching Menyu in the west, reaching the traditional custom line of the Sino-Indian border in the south and the vast area south of great bend in the Yarlung Zangbo River in the north, involving the whole territory of Medog County in Tibet, and its geographical position is extremely important. In the summer of 1952, the China People’s Liberation Army first entered the Luoyu area, and Lian Youxiang was the leader of the PLA working group in Luoyu at that time.

At that time, the People’s Liberation Army didn’t know anything about Luoyu, and didn’t even have an administrative division map. Lian Youxiang led the soldiers to climb the Suila Mountain and walk on the ice slope with the back of a knife. When passing through some sections, the head of the person behind almost touched the heel of the person in front. The higher you climb, the steeper the mountain is, and it is difficult to stand. Climb up and slide down, then climb up and slide down. They stick their bodies on the cliffs, dig at the crevices with their hands, and try to stand on the stone nest with their toes. They are too nervous to say anything, let alone look down, and move slowly like geckos. Many years later, when Lian Youxiang and Zhang Qingchong recalled this scene again, they still had a lingering fear.

Due to various historical reasons, Lian Youxiang’s situation in Tibet was not smooth, but the old man was always optimistic. "The two most meaningful things in my life are that I met my lover and met this old man. Every time I have a hard time at work, just give him a call, and I will go home happily singing and humming at once. Compared with Lian Lao’s tortuous life, the injustice I experienced is nothing at all."

(The descendants of the 18 th Army returned to Bomi Red House. Photo courtesy of the interviewee)

(The descendants of the 18 th Army returned to Bomi Red House. Photo courtesy of the interviewee)

When getting photos is no longer the only purpose, Zhang Qingchong gains more things than interviews. Once Zhang Qingchong went to Chengdu to interview an old soldier, and the other’s daughter offered to charge a fee according to the shooting year of the photo. "This old man was sitting on the rattan chair in the living room, fanning his fan leisurely. At that time, I thought how he was so boring and didn’t help me say a few words." When he was about to leave, he stopped Zhang Qingchong and asked him to leave his contact information. "I’m ‘ Old Tibet ’ , you are ‘ Little Tibet ’ When I miss Bomi, I will ask you to take some photos and videos for me. "

Half a month later, Zhang Qingchong received a WeChat from his father, "Xiao Zhang, my daughter is not at home today". Zhang Qingchong quickly dialed the phone. The old man said that he would donate the photos to Bomi. The two quickly reached a consensus. He remotely instructed the old man to turn on the computer, pack photos and log in to the mailbox. After the photo was successfully sent, the old man specifically told him: "We are working underground, don’t let my daughter know about it." Every time I tell this story, Zhang Qingchong can’t help feeling that two generations have completely different attitudes towards money.

Every time he returns to Bomi after an interview, he always spends a lot of time sorting out the recordings and videos. This job requires people to calm down and do it. For this reason, he almost put off all the parties and devoted himself to these veterans. "When I was in college, I was a student union cadre, and my favorite thing was social entertainment."

Zhang Qingchong can clearly perceive that his life is changing. He finds that there is less and less common language with the people around him. On the contrary, his old friends in the distance always worry him. Entering "Eighteen Armies" in Zhang Qingchong’s WeChat search field, there are more than 20 group chats. When he goes back to the mainland for vacation, he always stays in Chengdu for a few days to have tea and chat with the old people.

(Photo courtesy of Jasmine Zhang Chong and veteran Dai Yixin and his descendants)

(Photo courtesy of Jasmine Zhang Chong and veteran Dai Yixin and his descendants)

In two and a half years, Zhang Qingchong has traveled for more than 400 days, collecting 24 million words of materials, more than 140 physical materials, more than 40 old comrades’ manuscripts and more than 1,800 old photos, basically sorting out the red historical context of bomi county and even Linzhi City.

Although he has devoted all his thoughts to this, time is still not enough. Many times, Zhang Qingchong feels that he is racing against time. "Of the 212 old people we visited, 12 left in 18 years, and increased to more than 30 in 19 years. At the end of 20 years, we counted 71. Have you found that if these figures are connected into a line chart, this line will become steeper and steeper?"

There is a stack of yellowed diaries on display in the Red Chamber, totally 17, which span from 1949 to 1966. The historical context of Bomi area is not clear enough, but it is clearly recorded in the diary. People, time and events are like a local chronicle.

The owner of the diary is an old soldier named Wang Xiaoyu, who used to be the secretary-general of Bomi Sub-committee. When Zhang Qingchong found Wang Xiaoyu, the 99-year-old man was already a terminal cancer patient. On his desk, it was a memoir manuscript that he had just started writing but had no time to finish.

(Photo courtesy of 17 diaries of Wang Xiaoyu's old man)

(Photo courtesy of 17 diaries of Wang Xiaoyu’s old man)

After contacting these old people, Zhang Qingchong found that there is actually more than one way to live in life. Sometimes when a person returns to his residence after work, he will dig out the interview video of the old man. Once he watched Yan Jiaqi’s video until 4 am. "In fact, I can recite all these videos. I know the next sentence after they finish the last sentence, but I don’t know why I just like listening to them, as if life has returned to a very quiet state."

During the 130,000-kilometer trip, in three years, Zhang Qingchong went to Lhasa, Qamdo, Linzhi, Chengdu, Zhengzhou, Beijing, Xianyang and other places many times. After interviewing 212 veterans, he found that he didn’t want to leave Tibet.

In July this year, the scheduled five-year trip to Tibet expired, but Zhang Qingchong chose to stay in Bomi and continue the work of visiting veterans. "I originally had only five years of fate with Tibet, but now it may become a lifetime."

How to renovate the film marketing at present, starting from the screening ceremony of Meng Hua Lu.


Special feature of 1905 film network Recently, with the gradual improvement of the epidemic situation, cinemas have also ushered in a new "restart". The online drama market, which has not been affected by the epidemic before, has produced many excellent works. Meng Hua Lu, which detonated the whole network this summer, also ushered in a grand finale.

Since its launch, this drama has won the hearts of many audiences. The live screening ceremony of the finale of Dream of China was held on June 26th, and the total number of reservations was close to 800,000, which was both eye-catching and golden.



The novel marketing method of the live broadcast ceremony of the finale of Meng Hua Lu has also made many netizens see the marketing potential of film and television works. Especially in the post-epidemic era, how to renovate film marketing has become a topic worthy of discussion. In this issue, Weng Yang, an associate professor at the School of Management of Beijing Film Academy, was invited to talk about film marketing with you.



The finale screening ceremony of Meng Hua Lu invited the main stars of the series to broadcast live together and enjoy the finale with the audience who followed the drama for a long time. This screening ceremony not only gave many viewers a sense of freshness, but also caused some controversy.

Some netizens think that this practice is an advanced screening in disguise. Weng Yun agrees with this view: "Let’s go back to its essence, or simply package our star, which is the marketing element, with this sales action that its own platform may want to do, but it skillfully borrows a marketing concept, that is, the concept of premiere, which is very common in film projects."



Many viewers believe that the emotional value brought by watching the drama with their favorite stars is far more worthwhile than watching the finale itself in advance. This just proves that as long as the audience’s choice is respected, the audience will also recognize it. At the same time, this relatively successful marketing case also gives a reference to the filmmakers in the post-epidemic era. No matter from strength or pattern, film marketing is often richer than drama marketing. From the observation, there are some new trends in film marketing in recent years.



First of all, the participation of stars in the live broadcast has become one of the popular marketing methods. Weng Yun shared an example. At the time of release, the marketing party designed to let the director walk into the live broadcast room and talk with six vertical talents. With the accumulated spread of these talents, more non-core circle users will also come into contact with the film. Judging from the data performance of the live broadcast, it is also very eye-catching.



With the popularity of short videos, marketing through short videos has become a popular way. Because of the characteristics of short, flat and fast, short video marketing often leaves few memory points for the audience, so the development of short video marketing has also reached a bottleneck, but some content through short video marketing will also arouse the interest of the audience, such as the file scheduled for next year’s Spring Festival, in this year’s Spring Festival file, short video materials have been released, and the content is to celebrate the New Year for everyone. Short video marketing also shows the trend of film marketing action leading.



In addition, the movie cloud premiere is also a relatively new and popular marketing tool. At present, this method is also adopted in the release, starring and interacting with the audience through cloud connection after the film is shown. The whole cloud premiere is rich in topics and the communication effect is also very good.



Judging from these popular marketing methods in recent years, many films actively adopt online marketing methods. For example, the starring actor mentioned in an interview that "all aspects of the new stage should adapt to new ways". In this post-epidemic era, film marketers need to make more explorations to maintain the audience’s enthusiasm for movies.



We can foresee that the film marketing in the post-epidemic era will be more interactive. When watching movies, many viewers will have a strong desire to share, and they will want to interact with the film through some online or offline ways. They can remind the audience to punch in as a souvenir through some special video materials, or bury some stalks that can interact with the audience in the film.

This method can achieve an interactive marketing closed loop online and offline through a low budget. If the number of the leading actor "San Ge" is published in the hit movie, you can add him as a WeChat friend and check his circle of friends to see the eggs outside the movie.



Cross-border cooperation is also the direction that film marketing can explore, and additional marketing effects can be achieved through the development of derivatives. In addition, with the rapid development of science and technology, the possibility of film marketing is quite rich through the empowerment of science and technology. Weng Yun wondered: "In the future, whether we can use holographic projection to interact with us more in this way when doing various activities, which I think are actually better things to see."



At the moment when cinemas are gradually recovering from the epidemic, we hope to see popular works with a big reputation to ignite the whole film market. I also hope to see more interesting film marketing to attract the audience into the cinema. Of course, marketing is icing on the cake, and what really plays a practical role is still the quality of the film itself. It is expected that in the second half of 2022, we can witness the China movies coming out of their own bright future.


Fast food restaurants selling fruit fishing were claimed, and the court ruled that the informant’s profit was unjust and should be returned.

A fast food restaurant in Dongchangfu District, Liaocheng City, Shandong Province, cut fresh seasonal fruits into prepackaged ready-to-eat ingredients such as yogurt and canned red beans purchased through formal channels to make fruit fishing take-out, and the result was targeted. After the other party placed the order, it first reported that the fast food restaurant did not have a cold food production license, and then pointed out that the fruit fishing did not meet the food safety standards, and was awarded compensation to 1000 yuan.

Afterwards, the fast food restaurant sued each other and asked the court to decide to return 1000 yuan. Fast food restaurants believe that the other party is not an ordinary consumer, but a professional whistleblower, which is a disguised business behavior of making a purchase for the purpose of claiming compensation, and the 1000 yuan compensation it obtained is unjust enrichment.

On April 28, 2022, the Intermediate People’s Court of Binzhou City, Shandong Province announced the second-instance judgment of the dispute: the People’s Court of Wudi County, Shandong Province ruled that the defendant was unjustly enriched and should return 1000 yuan, a fast food restaurant, and pay interest on the occupation of funds. Binzhou Intermediate People’s Court upheld the original judgment in the second instance.

The fast food restaurant sold fruit fishing and was investigated and compensated 1000 yuan.

According to the court’s judgment, at about 15: 00 on August 11th, 2021, Yumou ordered an energy roll of runaway chicken breast and a fruit fishing with mango bursting beads from Youyou fast food restaurant in Dongchangfu District of Liaocheng City through the "Mei Tuan", with a total payment of 28.6 yuan, and Youyou fast food restaurant delivered it according to the contract. On the same day, Yumou reported that Youyou Fast Food Restaurant sold it "mango fried pearl fruit fishing" through the national 12315 platform, which was suspected of operating cold food beyond the permitted scope. After receiving the report, the market supervision office in front of Dongchangfu District Market Supervision Administration immediately inspected Youyou Fast Food Restaurant, told it not to operate cold food without obtaining the cold food license, and arranged the "Meituan" and "Hungry" platforms to stop the online operation of cold food in the store. At the same time, according to relevant regulations, it was decided to criticize and educate Youyou Fast Food Restaurant for its illegal behavior.

On August 17th, Yumou claimed 1000 yuan from the operator Guo on the grounds that the "mango and pearl-popping fruit fishing" he bought did not meet the food safety standards, and Guo transferred 1000 yuan to Yumou through WeChat.

Subsequently, Youyou fast food restaurant recovered the above money from Yu, but failed. Youyou Fast Food Restaurant brought a lawsuit to Wudi County People’s Court, requesting an order to return Youyou Fast Food Restaurant’s unjust enrichment of 1000 yuan, compensate for its occupation of 1000 yuan’s interest, and compensate for the loss of revenue from normal business projects brought to Youyou Fast Food Restaurant.

The focus of the dispute between the two sides: Is fruit fishing a food that does not meet safety standards?

Whether the fruit fishing involved meets the corresponding national food safety standards and food safety regulations has become the focus of controversy between the original defendant and the defendant.

Yu believes that the fact that Youyou Fast Food Restaurant has not obtained the license for the manufacture and sale of cold food, and the illegal manufacture and sale of food has been verified by Dongchangfu District Market Supervision Administration of Liaocheng City, and it can be confirmed that the food involved in Youyou Fast Food Restaurant’s operation does not meet the national food safety standards of GB14881-2013 and the relevant provisions of the General Rules for the Examination of Food Business License (Trial). At the same time, China’s Food Safety Law stipulates that the state implements a licensing system for food production and operation. Engaged in food production, food sales, catering services, shall obtain a license according to law. In the production of food that does not meet food safety standards, consumers can demand compensation from producers or operators for ten times the price or three times the loss, in addition to compensation for losses. According to the facts ascertained by the relevant administrative departments, Youyou fast food restaurant sells and sells cold food without obtaining the license of "selling and selling cold food", which violates the provisions of the Food Safety Law and causes certain security risks to a certain person. It should pay compensation of ten times the price to a certain person, and the increased compensation amount is calculated as 1,000 yuan if it is less than 1,000 yuan.

Youyou fast food restaurant obviously disagrees with the above opinion. Youyou fast food restaurant said that the fruit fishing produced and sold by the store is only prepackaged and cooked ready-to-eat vegetable ingredients such as big-brand yogurt, canned red beans, and fried eggs, which are cut fresh seasonal fruits and purchased through formal channels, and belong to plant cold food products. According to China’s Food Safety Law, food that does not meet the food safety standards refers to food that is toxic and harmful in essence, does not meet the proper nutritional standards, and may cause any acute, subacute or chronic harm to human health. The fruit fishing produced by Youyou fast food restaurant does not involve toxic and harmful substances, and it has due nutritional requirements and meets food safety standards. In addition, the business format of Youyou Fast Food Restaurant is an online shop, which only provides online catering services, and does not offer in-house meals. Its business premises are in line with the Code of Food Safety Operation for Catering Services. By listing the standards that are not applicable to the business format of online shops, it is inferred that the reason why the fruit fishing produced by Youyou Fast Food Restaurant does not meet the food safety standards cannot be established.

Youyou fast food restaurant also argues that Yu is a professional whistleblower, not an ordinary consumer, and the purchase of goods for the purpose of claiming compensation belongs to a disguised business behavior. Yu seriously violates the principle of good faith in order to achieve the purpose of earning profits by reporting rewards and should be resisted.

Court: No license does not necessarily violate food safety standards, and unjust enrichment should be returned.

The Wudi County People’s Court held in the first instance that based on the evidence submitted by a defendant, it can only prove that Youyou fast food restaurant has an illegal act of operating cold food without permission, but the food manufactured and sold without permission does not necessarily violate the food safety standards, and after a defendant clearly stated in the trial that he did not have diarrhea and other physical discomfort symptoms, so there is insufficient evidence that the food involved in a defense case does not meet the food safety standards, and he should bear the legal consequences of failing to prove it. Therefore, there is no legal basis for a profit, which constitutes unjust enrichment. Therefore, it is decided to return 1000 yuan, a Youyou fast food restaurant, and pay the interest on the funds occupied (based on 1000 yuan, the interest will be calculated at the annual rate of 3.85% from August 17, 2021 to the date of actual payment).

After the judgment of the first instance, Yu appealed.

The second instance of Binzhou Intermediate People’s Court held that the second paragraph of Article 148 of China’s Food Safety Law stipulates that consumers can demand compensation from producers or operators for ten times the price or three times the loss in addition to producing food that does not meet the food safety standards or operating food that they know does not meet the food safety standards; If the amount of additional compensation is less than 1,000 yuan, it will be 1,000 yuan. However, there are defects in the labels and instructions of food that do not affect food safety and will not mislead consumers. Article 150 stipulates that food safety means that food is non-toxic, harmless, meets the nutritional requirements and does not cause any acute, subacute or chronic harm to human health. Accordingly, the food that does not meet the food safety standards referred to in the second paragraph of Article 148 of the Food Safety Law shall refer to the food that is toxic and harmful in essence, does not meet the nutritional standards that should be met, and may cause any acute, subacute or chronic harm to human health.

In this case, Youyou Fast Food Restaurant did not obtain the cold food production license to produce and sell the products involved, but the products involved did not obtain the license to produce and sell did not mean that the products did not meet the food safety standards. The food production license and the food safety standards did not belong to the same category and could not be simply equated. Moreover, it was not proved that the cold food involved was toxic, harmful, did not meet the nutritional requirements, and had any acute, subacute or chronic harm to human health and other problems that affected food safety. Therefore, the basis for a claim for ten times compensation from Youyou fast food restaurant is not sufficient, and the judgment of the court of first instance is not improper.

On April 22, 2022, Binzhou Intermediate People’s Court ruled in the second instance that the appeal was dismissed and the original judgment was upheld.

It was reported that 11 restaurants sold cold dishes and sued State Administration for Market Regulation for rewards, which was rejected by the court.

The Paper inquired about China Judgment Document Network and found that there were more than 200 related judgment documents filed by Yu, many of which sued local market supervision departments for failing to get rewards for reporting.

A second-instance judgment of the Intermediate People’s Court of Dongying City, Shandong Province shows that in May 2020, Yu bought 11 cold dishes, including cold cucumber bean skin, preserved egg with ginger sauce, cold Flammulina velutipes, cold tomatoes, mixed bitter chrysanthemum, green onion mixed with tofu, mixed shredded potatoes, and baked tofu skin, from 11 restaurants through a US group takeaway, and then reported these 11 restaurants to the Dongying Hekou District Market Supervision Bureau. After receiving the report, Hekou Market Supervision Bureau warned the above-mentioned restaurants and ordered them to make corrections, but did not give a reward on the grounds that the report did not meet the reward conditions.

Subsequently, Yu sued the Hekou District Market Supervision Bureau to the court and asked for a reward for reporting. After trial, the court held that in this case, Yu’s above-mentioned behavioral characteristics reflected that his purchase behavior was not for consumption, and he did not submit evidence to prove that the quality of the products he bought damaged his legitimate rights and interests. In the end, it was determined that Yu did not meet the reward conditions in Article 6 of the Measures for Rewarding Reports of Food and Drug Violations, and the judgment rejected Yu’s prosecution.

According to a ruling of Tianjin Xiqing District Court on a lawsuit against Xiqing District Market Supervision Bureau for reporting reward, the court found that Yu had complained and reported 24 cases to Tianjin market supervision system since June 2020, demanding reporting reward. As of July 27, 2020, there were 204 lawsuits filed in a certain place, of which 39 were administrative litigation cases that refused to accept the decisions of market supervision and food and drug supervision. Most of the 165 cases are civil litigation cases in which disputes over sales contracts and online shopping contracts are prosecuted.

Xiqing District Court held that, in this case, the plaintiff filed a large number of complaints or filed lawsuits for rewards for the goods he bought in a short period of time, which obviously did not belong to ordinary consumers who bought goods or services for consumption, and his complaints and reports did not belong to acts implemented to safeguard their legitimate rights and interests. According to the spirit of Article 37 of the Opinions of the Central Committee of the Communist Party of China and the State Council on Deepening Reform and Strengthening Food Safety, malicious reporting of illegal profit-making is not a legal act protected by law, and its subject has no legitimate interests protected by law. In the end, the Xiqing District Court rejected Yu’s lawsuit in the first instance.

Enough blood! New Gods: Nezha Reborn deserves to be the first in the Spring Festival.

Special feature of 1905 film network When other Spring Festival movies are covered, it dares to be the first movie to be shown nationwide, and it may even be the last one.This behavior itself is very punk.It is an animated film featuring "Oriental Punk" (hereinafter referred to as "Nezha Rebirth").


Perhaps because of "Nezha" and the novel "Romance of Gods", this project has attracted much attention from the outside world since its initial exposure. In addition, the team of this animated film is the team that once detonated the market. When these elements are put together, they have already added value for it to become an explosion.

 

From the initial stage of exposure, the film has experienced many doubts, such as the heat, magic change … … All kinds of hats are buckled on its head. What many viewers actually don’t know is that as early as the beginning of 2016 — — Three years before the release of "White Snake: The Origin", the director had already started the creation of this film with the most senior animators, the light-chasing animation group.



Even if there were all kinds of voices outside, the team didn’t care. Just because of the force majeure of the epidemic, the film schedule was changed again and again, and finally the film was directly set in the most competitive Spring Festival file.

 

The various behaviors of the team also carry the "Nezha spirit".

 

"If Nezha is a modern man"


"White Snake: The Origin" has entered the post-production, so what should be done in the next work?

 

People including director Evonne have put forward their own ideas one after another, and "Nezha" has become the person with the highest repetition rate in the list of all people. At that time, the IP of "Nezha" was not popular. As a result, the light-chasing animation set up a team of "Nezha Rebirth" with Evonne as the core.

 


Nezha’s story is not easy to tell. I have seen it after 1980s and 1990s, and most of them grew up watching CCTV’s animated series "The Legend of Nezha" after 1990s. The audience of every era has their own stories about Nezha.

 

The whole team is almost born in the 1980s, so naturally they have a soft spot for What’s Making a Sea?


At the beginning, everyone intended to make a very traditional story and keep the original framework. However, Zhao Ji always feels that there is almost nothing. After all, being an antique, it will definitely not surpass the version of "What makes the sea" by the Film Studio.

 


Suddenly one day, he put forward a brand-new concept, "What if Nezha were a modern man?" From the team’s point of view, this idea is so cool that it can give people a chance to sit down and have a dialogue with the immortal character 3000 years ago.

 

This idea is very similar to "White Snake: The Origin", but the latter has not yet stepped onto the market to get feedback. This adaptation is somewhat risky for the team. Perhaps it is a willfulness. In short, Evonne doesn’t want to simply repeat the story, hoping to do something original. At this point, the embryonic form of The Rebirth of Nezha was formed.

 


In the movie, the masked man said to the man Li Yunxiang, "When I was a child, did your father put you on his lap and tell you the story of" What’s wrong with the sea? "

 

It seems that the other person is hinting at Nezha’s reincarnated identity, but in fact, this sentence is Evonne’s explanation of the origin of Nezha’s Rebirth.

 

"At that time, I wanted to" throw "White Snake."


With this idea, Evonne found Master Gui and asked him to try out a modern version of Nezha. The requirement was very clear. Don’t give Nezha the whole two drags, and then get him a motorcycle.

 

The whole thing was cool, and Mr. Turtle got high after listening to it. "Great, that’s ok."

 


Before Evonne found Master Gui, he and the producer decided to make the art of Nezha Rebirth into punk style. Punks’ unyielding and rebellious just fit the spirit of Nezha in their hearts.

 

This behavior is actually more risky than determining the idea of the story.

 

The average audience doesn’t know about punk, and even "punk" itself is a foreign word. Until later, because of the variety show "Summer of the Band", the general public began to be familiar with and understand what "punk" is.

 

But someone always needs to eat the first crab. Evonne and Master Gui decided to give it a try.

 


Later, they made a short film first, on the one hand, it was an exploration of style and technology, on the other hand, it was necessary to convince more people that punk was ok. "We feel that there should still be oriental elements in it, so as to bring the audience closer and convince them of the possibility of this fantastic idea."

 

After confirmation, Mr. Turtle, who is very punk in temperament, was excited. "I wanted to put White Snake: Origin aside and start Nezha Rebirth directly." At that time, he was troubled by the artistic modeling of Baoqingfang in White Snake: Origin.

 


Jokes are jokes, and Master Turtle finally handed over the high-quality White Snake: The Origin. Then, he began to write "Nezha Rebirth". At that time, he was more like the person who was reborn. His art scenes are very smooth, and even many scene styles are published in three versions. "There is nothing unsatisfactory, and each version has its own advantages. Finally, the director chooses according to the plot setting."

 

"Dragon Palace Office is the only regret"

 

When it comes to art design, Mr. Gui’s chatterbox is completely opened.

 

Punk emphasizes contradiction and conflict, and this concept is also embedded in the details of the scene. The city where the story happened is called Donghai City. The team spliced two kinds of urban landscapes, one is old Shanghai in the Republic of China, and the other is new york in the same period. The two forms the opposition between the East and the West, and at the same time creates a huge gap between the rich and the poor.

 

The main scene of the city actually corresponds to Shikumen in Shanghai. "When collecting wind, we saw those irregular and asymmetrical clothes poles and telephone poles, which made us feel particularly individual."


 

Besides, the Masked Man Warehouse and the Hanging Temple Hospital are the most satisfying scenes for Master Gui.

 

"The mask man gave me a particularly broad space to play. In our own words, it is a special character. He can integrate everything into his own environment. This state is especially in line with the art I have done. I can drag everything in and then do subtraction. The last thing that comes out makes me very happy. "

 

Scene map of masked man warehouse


With regard to the true identity of the masked man, Mr. Turtle put a lot of egg details in this scene, directly or indirectly, and even in one version, he gave instructions very clearly, but Evonne chose the more implicit plate type in the current version for plot consideration.

 

The masked man warehouse gave Master Gui a lot of freedom, while the Hanging Temple Hospital gave him a lot of whimsy.

 

"Don’t look at the Hanging Temple Hospital. It looks very mixed. In fact, I designed a set of architectural history for it and used a very complete system to tell why it changed from a temple to such a hospital." Mr. Gui once wanted to set up the hospital in the center of the city, but considering that the city was allocated by four families, he still chose to put this sacred place in the "three-no-care area" which has nothing to do with any rights and interests.

 


It seems that the whole process is very smooth, but the Dragon King’s office really stumped Master Gui. Although it doesn’t have too many visual elements, from an artist’s point of view, it is something worse after all. Evonne was not satisfied either, and the two men constantly overturned all kinds of plates until the current version was determined.

 


"Just for now, it has become my only regret for this movie." But after all, movies are an art of regret. If the Dragon Palace will appear again in the future, Mr. Turtle wants to readjust it.

 

"For the role performance style, please refer to Hot-blooded University"


When the first film "Rebirth of Nezha" was exposed overseas, it exploded on the Internet, which attracted not expectations, but all kinds of spit.

 

"Don’t talk about netizens, it’s embarrassing for us to watch it ourselves, but the audience who watched the whole film will know that it was an experiment and it didn’t appear in the feature film in the end." Mr. Turtle "started" his own work, and he was not at all polite.

 

Of course, at that time, the role design was the most criticized — — "The female host is like Alita" and "the male host is too like Wu Yifan". Even in the end, Wu Yifan, the stalk, did not even let the official himself go. The so-called official spit is the most deadly, which shows that this group of people really never play virtual.

 


Cui Yuemei, the role designer, did not shy away. "The Third Prince did refer to Wu Yifan’s performance. At that time, he looked like a gentleman in the park and had his own characteristics, so we made a reference."

 

In fact, every time she designs a role, she will look for many different references, such as reference to looks or reference to performance methods. The performance in "Hot-blooded University" is the object that Cui Yuemei has consulted the most.

 

Under this reference mode, many viewers’ greatest feelings after watching Nezha Rebirth are burning passion and blood.

 

All character designs are not simple. Li Yunxiang is the first character designed by Cui Yuemei in this work. She, Evonne and Master Gui have thought about many versions of modeling, and even in one version, Li Yunxiang is dressed in a Chinese tunic suit. After polishing over and over again, I finally got the present design.

 


When Li Yunxiang’s design is confirmed, the characters behind him will be much smoother. Of course, Cui Yuemei, who grew up watching "What a sea", also paid a lot of tribute to her role. "When I was a child, I was particularly impressed by the hag wearing a polka-dot skirt in the animation, so I came up with this idea when I decided on the role."

 


When it comes to "What’s Noisy about the Sea", we naturally think of such supporting characters as Xia Bing Xie. "We all designed them at the beginning, but in the end, we had to take them away because of the plot and other reasons." Cui Yuemei told us that there are actually "four killers" in the movies at first, including the soldiers and crabs.



"All the deleted plays have become subtitle eggs."

 

In fact, it’s not just these characters that have been deleted, but also many more exciting fighting scenes.

 

"When White Snake: The Origin, we cut 126 versions, and this time Nezha Rebirth will only be more." Editor Zhu Keer spent three years around "Nezha Rebirth", and the longest version, excluding the credits, lasted nearly 138 minutes.

 

This length of time is naturally not suitable for an animated film that wants to go on the market.

 


At the beginning, there was originally a racing scene with a man and Li Yunxiang. Considering that there was already a racing scene before, Zhu Keer and Evonne didn’t need to do it again, so delete it.

 

These adjustments are not a pity. When Li Yunxiang went to the Dragon King for the first time, there was actually a drama that was a mirror to the end, but it was finally deleted. "That scene was particularly handsome. We paid tribute to Uncle Face in Kingsman. He played a mirror to the end in the church." Between words, Zhu Keer has a lot of disappointment.


Evonne also loved the scene so much that he finally turned it into an egg and put it next to the film’s credits.

 


Before joining the light-chasing animation, Evonne had participated in many live-action movies, so this time when editing, he also proposed some editing methods that live-action movies prefer to appear.

 

At the beginning and end of the animation, Zhu Keer asked the protagonist to try to talk to the off-screen audience and try to break the fourth wall of the movie. "This way is not too much, one end is just right."



The editing work of Nezha Rebirth is actually a great breakthrough for her. As a cute girl, she has to face the rigid style of two men, Evonne and Gui Ye. "I often spit them out, and some things are really too’ straight’."


But it happened to be her presence that made this team a little more feminine.

 

Animated movies are different from live-action movies, and the editing department usually gets involved during the script. "In the earliest design, we cut out a very’ milk’ version of Li Yunxiang. Emotionally, he was a little biased towards his brother and sister, but in the end he considered his Nezha identity and maintained his current character. "

 


This time, the team is very restrained in emotional control, and the story orientation is very clear. The core is to do Li Yunxiang’s personal self-growth, not the love story like White Snake: The Origin. Although there are two female characters who seem to have emotional connection with Li Yunxiang in the film, there is no deeper emotional relationship in the end. As for whether there will be a story, "let the audience feel it for themselves."



So, how will the story after Nezha Rebirth develop? The egg at the end of the film has given the answer, and the next film will be about Yang Jian.


Mr. Gui assured us that he would be in charge of the whole series of fine arts and would have a very unified style. But as for what kind of plot it will be, he will not disclose more.


We joked that it is better to link up the first work of the light-chasing animation. After all, the goalkeeper was once a part of the story of "Feng Shen".

 

Guess is a guess, but at least from this Nezha Rebirth to the subsequent Yang Jian, the "New God List Series" of light-chasing animation is making a real animated film universe. This move may be even cooler than the movie!