Strolling through the streets of Fujian, you can always see banyan trees that are evergreen all the year round, with long thin whiskers and a crown as big as a cover.

　　Many years ago, the supreme leader, then secretary of the Fuzhou Municipal Party Committee, wrote a postscript for a monograph on banyan: "Banyan is the city tree of Fuzhou, which has been closely linked with the development history of Fuzhou for thousands of years. It is flourishing, vigorous and tall, shading future generations and benefiting one side. "

　　△ In Fuzhou, you can often see roads that diverge and bypass to protect ancient banyan.

　　"The lifeblood of man lies in the field, the lifeblood of field lies in water, the lifeblood of water lies in mountains, the lifeblood of mountains lies in soil, and the lifeblood of soil lies in trees."

　　People are closely related to trees and nature.

　　The harmonious coexistence between man and nature is one of the important characteristics of Chinese modernization. Looking at the picture of Chinese modernization, we can look at it from the "tree".

　　By the Yongding River, the spring is getting stronger. The Pinus bungeana planted by the General Secretary of the Supreme Leader more than ten years ago is lush and graceful.

　　"Everyone plants a few trees and a few pieces every year. Over time, the green land of the motherland will continue to increase, the landscape of mountains and rivers will continue to be beautiful, and the quality of people’s lives will continue to improve."

　　Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has participated in voluntary tree planting in the capital for 10 consecutive years. "Planting trees and planting trees is not only a green sapling, but also a bright future for the motherland."

　　△ On March 30, 2022, General Secretary of the Supreme Leader came to Huangcun Town, Daxing District, Beijing to participate in voluntary tree planting activities in the capital.

　　Chinese modernization, in which man and nature coexist harmoniously, is a cause that people participate in, build and enjoy together.

　　Nowadays, China people have written with their hands the answers that the world’s forest resources have increased the most and the artificial afforestation area is the largest: the forest coverage rate has increased from 12% in the early 1980s to 23.04% now, and the green coverage rate of urban built-up areas has increased from 10.1% to 41.11%.

　　People feel more truly that the sky is bluer and the water is clearer. In 2022, the proportion of excellent days in cities at prefecture level and above will be 86.5%. The discharge of major water pollutants in China continues to decline, and the proportion of surface water with excellent water quality is 87.9%.

　　△ Scenery of Quchi Township in Wushan Section of the Yangtze River (photo of drone)

　　The harmonious coexistence of man and nature also focuses on the integrated protection and systematic management of mountains, rivers, fields, lakes, grass and sand. At the 15th Conference of the Parties to the Convention on Biological Diversity at the end of last year, "China Landscape Project" was selected as one of the first ten flagship projects of world ecological restoration in the United Nations.

　　“‘ China Landscape Engineering ’ Treat all ecosystems as ‘ Community of life ’ Through unremitting efforts, millions of hectares of land in China have been restored. " Behind the short and powerful award speech is a broad and profound change.

　　△ Sanjiangyuan National Park

　　Recently, many departments jointly issued the "National Park Spatial Layout Plan", and selected 49 national park candidate areas (including 5 officially established national parks), proposing that China will basically build the world’s largest national park system by 2035.

　　Saihanba, a "green pearl" located in the north of Hebei Province, was a vast wasteland where birds did not live and yellow sand covered the sky half a century ago. Three generations of Saihanba Forest Farm people insisted on planting trees for many years and watered millions of acres of artificial forests with sweat.

　　△ Saihanba Mechanical Forest Farm has a forest area of 1.151 million mu and a forest coverage rate of 82%.

　　On February 25th, 2021, Hebei Saihanba Machinery Forest Farm was awarded as one of the "National Models of Poverty Alleviation" at the National Summary and Commendation Conference. Some people are curious, how can a state-owned forest farm become a model for poverty alleviation?

　　Answer: Eat "green" by "green".

　　△ On August 23rd, 2021, General Secretary of Supreme Leader visited Moon Mountain in Saihanba Mechanical Forest Farm.

　　"We should inherit the spirit of Saihanba, deeply understand and implement the concept of ecological civilization, make persistent efforts and start a second business".

　　In August, 2021, when General Secretary of the Supreme Leader visited Saihanba Machinery Forest Farm, he pointed out that we should jointly build our country, develop the green economy and build the ecological civilization!

　　Ecology and development, many people regard it as a "two-choice" multiple-choice question. General Secretary of the Supreme Leader uses another way of thinking to solve the problem — — Green water and green hills are reservoirs, grain depots, Qian Ku and carbon depots.

　　In recent years, Saihanba Mechanical Forest Farm has actively developed ecological industries such as green seedlings relying on millions of mu of forest resources, and its economic income has increased from less than 100,000 yuan at the beginning of the construction to 160 million yuan. The people around the forest farm rely on the good ecological environment to develop rural tourism, farmhouse music, local products processing and other industries, with an annual social income of more than 600 million yuan.

　　Recently, the forest farm has a new forest management plan. The plan clearly proposes to increase the transformation of ecological values and focus on promoting green development.

　　In the second venture, Saihanba mechanical forest farm absorbed the surrounding people to participate in forest management, forest protection and fire prevention through labor and other forms, further releasing the function of forestry ecology to enrich the people. At the same time, we will carry out experimental research on planting Morchella, Rhodiola and Trollius chinensis under the forest to help the people increase their income and get rich and revitalize the countryside.

　　△ Saihanba technicians are "modeling" pine trees. Generally, the market price of pine trees is not higher than that of 30 yuan, but after clever modeling, the price of pine trees can be increased by more than 30 times, and the price can even reach 10,000 yuan after three to five years of cultivation.

　　Every summer and autumn, mushrooms, Bupleurum chinense and shallots … … The dense forest is full of delicacies. "Just picking mountain onions can sell for more than 2,000 yuan a day." The villagers in Saihanba are full of confidence in this year’s income.

　　The towering Qinling Mountains are luxuriant with vegetation.

　　As the geographical dividing line between the north and the south of China, Qinling Mountain occupies the geographical "C" position in China, and the good ecological environment has created a variety of "biological gene banks" with east-west inheritance, north-south transition and flora alternation.

　　On April 20, 2020, General Secretary of the Supreme Leader visited the ecological protection of Qinling Mountains in Niubeiliang National Nature Reserve, Shaanxi Province.

　　In front of a big tree, the general secretary stopped to touch and observe. The photo frames this moment — —

　　"The Qinling Mountains, which is harmonious with the north and the south, is the central water tower of our country, the ancestral vein of the Chinese nation and an important symbol of Chinese culture. Protecting the ecological environment of Qinling Mountain is very important to ensure the Chinese nation’s long-lasting prosperity and realize ‘ Two hundred years ’ It is of great and far-reaching significance to strive for goals and achieve sustainable development. "

　　The mountains of Qinling Mountains are rich in animal and plant resources. In recent years, Shaanxi Province has placed the protection and restoration of the ecological environment in Qinling Mountains in an important position. The ecological environment of the "biological gene bank" in Qinling Mountains has continued to improve, new species have been discovered one after another, and the "circle of friends" of animals and plants has been expanding — — The wild buckwheat leaf lily, the Tibetan cypripedium population in full bloom, and the new snake species &hellip were discovered for the first time. …

　　△ Wild Buckwheat Leaf Lily

　　The wild population of giant pandas in Qinling Mountains (Shaanxi section) increased from 109 in 1980s to 345 in the fourth national panda survey. The population of golden monkey has reached more than 5,900, and the population of takin has exceeded 5,000. Rare and endangered wild plants such as Taxus chinensis, Davidia involucrata, Leymus chinensis, Agropyron huashanensis and Sequoia Taibai have been effectively protected.

　　Through the continuous implementation of natural forest protection, nature reserve construction, returning farmland to forests and grasslands and other ecological protection and restoration projects, 116 protected areas with a total area of 9,200 square kilometers have been built within the Qinling Mountains, effectively protecting more than 75% of natural ecosystem types and more than 70% of wild animal and plant population types in the province.

　　△ Zhejiang Anji

　　Green is becoming the bright background color of beautiful China.

　　The modern story of harmonious coexistence between man and nature is being vividly interpreted in China.

Originality makes business more valuable.

Yang Yinfen, the new chairman and general manager of Liangpin Store, shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office. At the same time, good shops announced a large-scale price reduction, but related products were mainly concentrated in online stores.

Author | Lei Yanpeng

Editor | Chen Fang

Operation | Liu Shan

The new coach slashed the price.

"At the moment, what is in front of us is not only the problem of living hard, but the problem of living or not. The good shop has 11,000 employees, 11,000 families behind it, and thousands of enterprises and families in the supply chain. "

This is the description of the company’s current situation by the new helm of A-share snack king Liangpin shop. Recently, Yang Yinfen, the new chairman and general manager of Liangpin Store, issued an open letter to all employees, officially opening the first round of reform after taking office. Like his predecessor, Yang Hongchun, Yang Yinfen is a member of the founding team of Liangpin Store, and they are the actual controllers of the company. They are also old colleagues in Kelon Electric Appliances.

In addition to the open letter, another fire after Yang Yinfen took office burned to the price.

Good shops told the "market circle" that "this is the largest price reduction of the company in 17 years, with an average price reduction of 22% for 300 products", mainly focusing on snacks with cost optimization without affecting quality and high repurchase rate, and the overall principle is "price reduction without degrading quality".

"Macadamia nuts, pine nuts, pistachios, cashews and other nuts, meat snacks such as pork jerky, duck neck and roasted sausage, and explosions with high repurchase rate such as spicy strips, dried beans, bread cakes and melon seeds are now the main force to reduce prices." The good shop said.

In the open letter, Yang Yinfen mentioned that this reform is mainly based on "three views":

Looking at the industry, online consumption flow shifts, competition intensifies, various offline snack patterns bloom in an all-round way, and a series of new species appear.

Looking at users, consumption has entered a rational era, consumers’ money bags have become tighter, and the consumption levels of different groups of people have become more differentiated and distinct. How to meet the needs of different users is also a test before them. In addition, the reality that consumers think that good shops are expensive also shows that the price of their products must be more close to the people.

Look at yourself, with the company’s development for 17 years, the organization is bloated and overstaffed, and bureaucracy and departmentalism have emerged. Externally, the development is sluggish, and the scale and profitability are declining.

This open letter shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office.

In his open letter, Yang Yinfen repeatedly stressed that the core purpose of the transformation of good shops is only one: to return to the image of good shops next door and move towards the route of good quality and close price. "No change, we really may lose our qualification at the poker table."

Good shops have previously positioned themselves as "high-end snacks", so this time, the price reduction has a great contrast to the market. Some consumers said: "Consumers are becoming more and more rational, and the brands that cut prices are sober."

After the price reduction was announced, the share price of the good shop also responded.

▲ (the stock price chart since the listing of the good shop. Source/Straight Flush)

During the three trading days from December 1st to December 5th, the share price of Liangpin Store rose continuously, and the daily limit of the first two trading days continued. This is really rare for a good shop. In the previous nine months, its share price has been "halved".

However, this price adjustment will not have much impact on the short-term performance of good shops.

Good shops told the "city circle" that the products with adjusted prices were mainly sold in offline stores, with the adjustment range of 10%-47%. In the first half of 2023, the operating income of these products in offline stores accounted for 13.5% of the total operating income.

In the first half of 2023, the revenue of good shops was less than 4 billion yuan. In other words, the revenue of this part of price adjustment products in the first half of the year was less than 540 million yuan.

This also answered some consumers’ doubts: "It is said that the price has been reduced, but why is it not obvious?"

For example, the good shop said that the large-opening macadamia nuts (400g) on sale dropped to 29.9 yuan/can; The pork jerky with the first order rate is the key product of this price adjustment, and the price of classic pork jerky is 65 yuan/kg; The price reduction of some products is achieved through membership price.

However, after the price reduction of some products in offline stores, the price advantage is not obvious compared with the e-commerce platform with long-term promotion activities. On December 7, in Tmall Supermarket, the discounted price of the large-opening macadamia fruit (400g) in the good shop was 27.9 yuan/can; In the flagship store of Liangpin Store in Pinduoduo, the large-opening Hawaiian fruit is 29.8 yuan/can after 10 billion subsidies, and it is 500g g.

Development encounters bottlenecks.

Three squirrels, good shops and herbs were once the three giants of online celebrity in the leisure snack industry.

Among them, the establishment of good shops was the earliest. Baicaowei was founded in 2007, Three Squirrels in 2012, and Liangpin Store opened its first store in Wuhan in August 2006.

In August 2016, Baicaowei was bought by you for 960 million yuan, and it was listed by taking shortcuts. After many times of listing, three squirrels finally landed in the capital market in July 2019; In February 2020, the good shop realized its dream of listing, calling itself "the first share of high-end snacks".

To talk about the first share, in fact, the share that came to Iraq in October 2016 is the "first share of snacks" in China. However, in recent years, online celebrity has been completely overtaken by the younger generation, and compared with the Big Three, its light has long been dim.

On the eve of the listing of the good shop, Baicaowei "remarried" Pepsi for $705 million, and the story of Baicaowei was lost in A shares. However, the three squirrels and the good shop have been chasing each other.

In 2022, Liangpin Shop finally overtook three squirrels (with a revenue of 7.293 billion yuan) with a revenue scale of 9.44 billion yuan, and became the leader of the snack industry.

▲ (data source /Wind)

There is a very important premise that a good shop can surpass three squirrels-three squirrels have had a bad life in recent years. As early as 2019, the revenue of the three squirrels exceeded 10 billion. However, with the dissipation of the first wave of e-commerce dividends, the development of the three squirrels encountered bottlenecks. From 2019 to 2022, the revenue continued to decline.

From 2019 to 2022, although the revenue of good shops continued to grow, it was actually not much better than three squirrels-in 2022, the revenue only increased by 1.24%. Moreover, the problems of good shops have begun to be exposed.

In the first three quarters of 2023, good shops realized operating income of 5.999 billion yuan, down 14.33% year-on-year; The net profit of returning to the mother was 191 million yuan, a year-on-year decrease of 33.43%. Among them, the revenue in the third quarter was 2.013 billion yuan, down 4.53% year-on-year; The net profit of returning to the mother was 1,998,400 yuan, a year-on-year decrease of 97.88%.

So far, the revenue of good shops has declined for five consecutive quarters, while in the past five quarters, the net profit has declined for three quarters. In 2022, the net profit of good shops was 334 million yuan, less than that in 2019.

The current situation of good shops-it’s difficult.

Yang Yinfen wrote in an open letter: "I said in August this year that the 17-year-old good product is facing the most difficult challenge since it started its business. At the moment, this challenge is still intensifying. In order to stand out from the encirclement, good products must fade away and be reborn like a soaring eagle. "

From the perspective of sales model, good shops are mainly divided into online and offline channels. Among them, online sales are mainly through e-commerce, while offline sales are mainly divided into direct retail business and franchise business.

In 2021, the revenue of its e-commerce business accounted for more than 53%. However, from 2022 to the first three quarters of 2023, the revenue of e-commerce business continued to decline, accounting for less than 45% in the first three quarters of 2023.

For the decline in the third quarter performance, Liangpin Store explained that the overall sales scale of the company fluctuated due to factors such as the stratification of consumer demand and the differentiation of online platforms and users. At the same time, the company’s profits fluctuated in the third quarter due to the increase in labor and rental expenses and the fluctuation of gross profit margin due to the newly opened direct stores.

Leisure and snack industry has low entry threshold, low industry concentration and serious homogenization. In addition, many snack giants mainly use OEM mode, which leads to the low profit rate of the industry.

In the first three quarters of 2023, the gross profit margin of good shops was 28.54%, but the net profit rate of sales was only 3.18%. The net profit rate of good shops has shown a downward trend in recent years, from 4.53% in 2019 to 3.54% in 2022.

Snacks are not easy to sell, and the revenue is declining. At the same time, online traffic is shifting and the cost is getting higher. The new offline model is rising, and new stores are opened, and the cost investment is getting longer. The profit margin, which is not high, can’t stand much tossing.

Under the pressure of performance, while optimizing the cost, it seems to be a "forced" action to make the product price "more close to the people".

A new round of "fighting" begins.

Consumption has entered a rational era, and the province and the flower are the mainstream consumption views of generation Z. Various research reports are proving that the consumption of young people is returning to "rational pragmatism".

At this time, good shops labeled as "high-end snacks" have become somewhat out of date.

At the beginning of 2019, Liangpin Store held a high-end snack strategy conference. At that time, it also spent a lot of money to invite celebrity endorsements. While shouting "high-end snacks", the good shop also said that it would "abandon the price war".

Yang Hongchun, then the chairman of Liangpin Store, said: "The reason why we launched the high-end strategy is actually to avoid the homogenization competition. We want to take their different development paths. Among all the pursuits, there are price-oriented, quality-oriented and brand-oriented. We choose the demand to enter the high-end quality."

Behind the high-end transformation of good shops is the consumption upgrade that people are talking about at that time, and the leisure and snack industry is also in a growth period.

The snack industry in China started from a bag of melon seeds, to the rise of large and small brands, and then to online celebrity brands to compete for traffic. At that time, it was hoped that high-end products would jump out of the price war of homogenization from the positioning, but now the industry is fully competitive and the environment has changed.

On November 28th, Liangpin Store announced that Yang Yinfen was elected as the chairman, and at the same time, he was re-appointed as the general manager of Liangpin Store. Yang Yinfen used to be the director and general manager of Liangpin Store. In September 2022, he resigned as the general manager when he became the vice chairman.

With this "coaching change", Yang Hongchun, one year older than Yang Yinfen and born in 1973, stepped down as chairman and general manager.

Yang Hongchun and Yang Yinfen are both members of the founding team of Liangpin Shop. Since its listing in 2020, the actual controllers of Liangpin Store have been Yang Hongchun, Yang Yinfen, Zhang Guoqiang and Pan Jihong.

▲ (Property right and control relationship diagram between the good shop and the actual controller. Source /2022 Annual Report)

After the change of the helm, the strategy is also changing.

Yang Yinfen said that the good shop will launch a new round of reform around the theme of "strengthening business innovation and improving operating efficiency in an all-round way", with the aim of making product prices more close to the people on the basis of adhering to "good products". The so-called "price reduction does not reduce quality". "This is also a major change in the company’s operations."

This is somewhat similar to the current strategy of the old rival three squirrels. Three squirrels put forward the strategy of "high-end cost performance" at the end of 2022. Three squirrel related people told the "city boundary" that the "high-end cost performance" strategy began to work together in March 2023, and at the same time, some products began to reduce prices one after another.

In other words, the three squirrels have already started to reduce their prices.

The three squirrels have encountered a series of problems in the past few years, especially in 2022, and their performance has fallen sharply. In the words of Zhang Liaoyuan, chairman and general manager of Three Squirrels, "last year was a heavy blow". In an interview with Red Star News, Zhang Liaoyuan concluded that the core reason for being hit hard was that in the process of e-commerce evolution, the three squirrels did not completely keep up. The three squirrels were firmly rooted in the era of shelf e-commerce, but they did not quickly enter the emerging e-commerce.

As an online brand, the three squirrels rely on third-party e-commerce online, and opening stores offline is not smooth.

By the end of 2020, the three squirrels had 171 food shops and 872 alliance shops. By the end of the first half of 2023, there will be only one catering store and 316 alliance stores. In 2022 alone, 118 restaurants and 431 alliance stores were closed. Behind this, it is rebuilding the offline store-the transformation system to the community snack shop.

The three squirrel community snack shops mainly sell their own brands. Different from the original stores, they focus on "cost performance" and are mainly opened in cities below the second tier. People related to the three squirrels told the "city boundary" that since June, there have been more than 150 community snack shops in Anhui, Jiangsu and Zhejiang, and they will expand to the whole country in the future.

Low price or cost performance has become the focus of the snack industry.

According to the Survey of Global Consumer Insights in 2023 released by PricewaterhouseCoopers, considering the impact of the current economic environment and the potential cost of living, one of the most significant changes in consumer behavior is to turn to more pragmatic and rational purchase decisions. Consumers pay more attention to the quality and value of products, and at the same time make full use of promotional activities to compare the prices of different sellers.

Doing raiders, comparing prices, and finding coupons have gradually become people’s habits before shopping.

More and more rational consumers are more and more sensitive to prices. In the snack industry, it is no exception.

In recent years, temporary food stores, snack discount stores and discount-style snack stores have risen rapidly, and the most remarkable feature of these stores is cost performance. Especially, the mass-selling snack shops represented by busy snacks, Zhao Yiming snacks, and snacks are famous, with the help of capital, have taken advantage of new opportunities and expanded vigorously, which has brought great impact to the snack industry.

In November, snacks and snacks in Zhao Yiming were busy merging. Prior to this, in October, Liangpin Store announced its withdrawal after investing in Zhao Yiming Food through a wholly-owned subsidiary for half a year. Recently, Liangpin Store said that it had sued Zhao Yiming Food because it deliberately concealed the company’s major events, namely the above merger, during the cooperation period between the two parties.

Right or wrong, there is no conclusion.

However, in 2022, the good shop also laid out a discount brand-snack stubborn home. In mid-November, the good shop said that the stubborn snacks focus on the Hubei market and plan to open 500 new stores this year.

The snack industry is turning to the battle of cost performance or price. Behind this, the competition is the cost advantage under quality.

By optimizing the supply chain, circulation, packaging, channels, etc., we can reduce costs and increase efficiency, and then reduce prices. This is the long-term solution for the three squirrels of the old online celebrity brand and the good shops, or for the newly rising Zhao Yiming and the famous snacks.

On the snack track, the past two years have been very lively, with expansion, overtaking, merger, store closing, opening, reduction, price reduction, transformation, change … and defense and counterattack. The industry has entered a new cycle, and the "fight" about prices has begun.

Zhang Liaoyuan said that the current snack food field is like the "Warring States Period".

In this battlefield, the crowds are competing and the smoke is filled, depending on who wants to sing and who will appear.

Originally produced in the city, please do not reprint it without authorization.

E-mail for communication suggestions: gaojian@boyamedia.com

Original title: "Good shop is in a hurry"

Read the original text

According to comprehensive reports, on July 24th, local time, US President Biden delivered his first speech after his re-election campaign.

According to CNN,Biden defined the 2024 general election as a choice "between forward and backward, hope and hatred" and regarded his decision as a democratic issue.

Biden said,The United States is at a "turning point". "This is one of the rare moments in history. The decision we make now will determine the fate of the country. We must choose between advancing or retreating, hope or hatred, unity or division. "

Biden also said, "In the next six months, I will concentrate on fulfilling the duties of the president."

In addition, he also listed some diplomatic and domestic political initiatives during his tenure, and once again expressed his support for Harris’ election for the US president.

Biden announced on the 21st that he would no longer seek re-election as president, and supported Vice President Harris as the Democratic presidential candidate to participate in the 2024 general election.

A few days ago, Auto Focus learned from Kia’s official that the brand’s pure electric SUV—-Kia EV5 720 long-life version was officially launched, and the new car launched three models with a price range of 184,800-225,800 yuan. Compared with the previously launched 530-kilometer standard endurance model, this new model will match the 88.1kWh battery pack, and the 720-kilometer pure electric cruising range can better meet the needs of users for long-distance travel.

The KIA EV5, which is based on the KIA electric vehicle special platform E-GMP, has a very standard new energy model in modeling. The front face is closed in a large area and the unique daytime running light strip modeling brings a very high degree of recognition. The main light source is designed on both sides of the enclosure, and the bottom air inlet also has a very obvious KIA family design style, bringing a full-fledged scientific and technological atmosphere.

When you come to the side, you can see that KIA EV5 adopts the "square box" design that is very popular in the market now. The roof line is very straight, and the front face and tailgate are all close to vertical profile transition, which creates a strong off-road atmosphere with the large-size wheel cover design. In terms of body size, KIA EV5 has a length, width and height of 4615/1875/1715mm and a wheelbase of 2750mm, which is a relatively standard compact SUV.

Although the KIA EV5 rear does not adopt the popular layout of penetrating taillights, the design of slender light strips extending to both sides of the logo can still improve the visual width of the whole rear. And the bottom of the new car is surrounded by a very heavy design technique, decorated with silver guards, and the sporty posture is very suitable for young users.

Compared with the simple and technological appearance, the KIA EV5 cockpit adopts a relatively household design concept, and the lines of the center console are more complicated, and the restrained vertical height can provide the driver with a better view. And KIA EV5, a Dalian screen, is composed of two 12.3-inch screens and a 5-inch air-conditioning touch panel. With a row of physical toggle buttons at the bottom of the air outlet, it will be more convenient and efficient to operate.

According to the configuration table, the KIA EV5 720 Long Life Edition will come standard with 18-inch rims, front and rear reversing radar, reversing image, constant speed cruise, electric trunk, keyless start, keyless entry, remote start, LED far and near light, panoramic sunroof, central control large screen, mobile phone interconnection, car networking, leather steering wheel, full LCD instrument panel, electric adjustment of front seat, heating of front seat and adjustment of second row backrest.

It is worth noting that L2 driver assistance system, 360 panoramic image, automatic parking, remote calling, front sound insulation glass, front seat ventilation and other functions will be added to the mid-high models, which will bring more comfortable travel experience.

The KIA EV5 720 Long Life Edition continues to be equipped with a front drive motor with a maximum power of 160 kW and a peak torque of 310 Nm. Although it is placed in today’s involuted new energy market, the power parameters of KIA EV5 can only be regarded as quite satisfactory, but it is already the power level of many 2.0T high-power engines. Therefore, in fact, the KIA EV5 will obviously feel that the power will be very brisk, and with the efficient response of the motor, it is still fun to drive.

After matching the 88.1kWh lithium iron phosphate battery pack, the KIA EV5 720 long battery life can provide 720 kilometers of pure electric cruising range under CLTC working conditions. According to the average power consumption of the previous test drive 530 standard battery life model is less than 14kWh/100km, the actual cruising range of the long battery life version should be in the early 600 km, which has been able to meet the travel scenarios of most users.

Jiao Ge comments:The KIA EV5 530 standard battery life version listed last year has attracted a lot of users’ attention with a starting price of less than 150,000 yuan, and the starting price of the long battery life version in the early 180,000 s is still full of cost performance. I wonder if you think this Korean pure electric SUV is not worth starting with? You are also welcome to leave your comments. (Wen-Long)

In recent years, China’s economic transformation, the real economy is facing great transformation pressure, but the tourism market has developed rapidly. According to statistics, in 2017, China’s domestic tourism consumption reached 840.9 billion US dollars, which has risen from the fourth place in 2008 to the first place, surpassing the US’s 820.8 billion US dollars, and has become the largest domestic tourism market in the world.

In recent years, more and more people have money and leisure, whether young white-collar workers or retired old people, or farmers who have begun to pursue the quality of life, whether from the perspective of consumption power or the number of consumers, or from the perspective of newly opened tourist attractions and new tourist facilities in various places, China’s tourism industry is facing great development prospects.

Tourism means travel, of course, it is inseparable from transportation. With the widespread popularity of private cars and the daily demand for travel, the concept of tourism is being ignited among the people, and it seems that it will become the next emerging blue ocean market after domestic peace.

The direct reason should be that following the announcement of the launch of a compact model, a model named was soon launched, but after harvesting the feelings of a wave of young fashion people, the market sales quickly fell into a downturn, and now it is basically close to the edge of production suspension.

For joint venture car companies that have advantages in brand and technology, this lesson should be profound. It is no longer feasible to try to seize the local market in China by directly importing foreign concepts and mature products from multinational car companies.

And those BBA’s are probably just the minority feelings of some urban youth.

China’s huge local travel market has its own rules, of course. The basic national conditions of China, the usage scenarios and habits of travel users determine the demand of China people. With the rise of great powers, cultural self-confidence has been established, and the standards of this market must be defined by China travel enthusiasts themselves.

In the past two years, with the further maturity of the China market, Chinese people no longer blindly follow the trend. Users who need more long-distance use tend to take a fancy to the large space and passability advantages, and then take the initiative to choose.

Compared with the small territory of European countries, China is more vast, and the climate, topography and road conditions are more complicated, which determines that the travel users in China need cars with more functions, better adaptability and better comfort. Wagon models developed on the basis of European hatchback cars have relatively insufficient internal space for the travel needs of large families in China. Moreover, European cars are generally hard, which has not been significantly improved in the domestic market. For long-distance driving, the comfort will inevitably not be guaranteed.

If you don’t get enough relaxation and rest during the trip, it will be difficult to complete all the punching of a travel plan.

Therefore, a car that is more close to the people and understands the needs of China people is the model of the China market.

Jietu brand, which focuses on the "Travel+"market segment, has taken a fancy to its development opportunities and space. After 15 months of listing, its sales volume has exceeded 158,000, and its Jietu series has become a "dark horse" in the auto market, rising against the market in the cold winter, consolidating the leading position in the "Travel+"market segment. On November 28th, Jietu X95, a brand-new subsidiary of Jietu, was officially listed. The new car is medium-sized, with a total of 6 models and 5/6/7 seats available. It is equipped with 1.5T and 1.6T models, and the official guide price is 99,900-150,900 yuan. It is highly competitive in the market with almost no strong competitors, and is expected to become another explosion of the Jetway series. Behind the phenomenal success of Jietu, Li Xueyong, general manager of JETOUR Jietu Marketing Center, attributed it to the focus and intensive cultivation of the "Travel+"market segment. According to the plan, Jietu’s sales in 2019 are expected to exceed 130,000 vehicles, and the challenge target of annual sales of 200,000 vehicles is set for next year, which means that it will achieve a year-on-year growth of 35% and at the same time enter the "top eight" of its own brand.

In terms of appearance design, Jetway X95 continues the family-style design of Jetway "Huizhou City Leader". The hexagonal air intake grille is huge in size, with dense lattice design inside, which has a very high degree of recognition.

On the other hand, the complicated multi-waistline design on the side enhances the overall three-dimensional impression, and the B/C/D column is painted in black with chrome trim, forming a more dynamic suspended roof effect. Its length, width and height are 4875mm/1925mm/1780mm respectively, reaching 2855mm. The rear of the car, which takes a simple route, conveys a bit of breath.

Entering the car, Jietu X95′ s surrounding interior design, with black as the main color tone, looks simple, atmospheric and full of scientific sense. The 12.3-inch central control large screen +12.3-inch LCD instrument +9.7-inch touch air conditioning screen has three large screens, bringing the scientific and technological experience of "three-screen interaction". The car has also changed from a traditional reflective glass to a multimedia system independent of the central control display screen, and has integrated rich functions such as driving recorder, navigation, Bluetooth call and voice control.

Although the price is very close to the people, in terms of sensory quality, Jietu X95 is very fastidious in detail design. The central control knob decorated with chrome-plated materials and the metallic sound cover at the door panel further demonstrate the high-end temperament of Jietu X95, while the piano painted door panels of the two side doors and the co-pilot center console are decorated with elegant "story-telling starry sky" atmosphere lights (with seven color changes), which can even "breathe" according to the rhythm of the sound that is also the best in its class.

In addition to the conventional configuration, in terms of intelligent security configuration, Jietu X95 has also reached the level of about 250,000 yuan in the current joint venture medium-sized. The whole system comes standard with J-Control intelligent driving system, Carlife, etc. The high-equipped models are equipped with car wireless WiFi, full-time interactive voice control system and car networking. In terms of intelligent assisted driving, high-profile vehicles provide many functions, such as 360 HD parking system, rear blind spot vehicle identification warning system (BSD), lane change assistance (A), rear cross collision warning (RCTA), door opening warning (DOW), front vehicle radar monitoring anti-collision warning system (FCW), fatigue prevention (LDW) and so on.

In terms of power, Jetway X95 has not been neglected because of its close pricing. On the contrary, Jetway X95 is equipped with 1.6T in-cylinder direct injection, which is the strongest power of its own brand at present, and the latest technological achievements, which is specially made for Guoliu B. Among them, this one is 145kw, and the peak torque is 290N·m, which is matched with the 7-speed wet dual clutch of Gertrak and the same powertrain. A big car doesn’t mean a high one. According to the official measured data, the 100-kilometer comprehensive of the new car’s 1.6T+7DCT model is 8.1L, while that of the 1.5T+ model is 7.7L.

For the deep cultivation of the "Travel+"market segment, Jietu’s understanding and operation have far exceeded the scope of product marketing. From the family-style design of "Huizhou City Leader", we can see that Jietu brand has a strong China traditional culture, which combines product innovation with cultural inheritance, creates a unique brand DNA, and is "unique" among the existing China brands, which has been affirmed and favored by users, and has also promoted traditional culture to the society and received good social effects. Although it has a strong imprint of traditional culture, the marketing level is not closed and conservative. Combining with "internet plus", Jetway has created a unique traveler cultural ecosystem, effectively integrating the travel industry, travel culture and industry, and at the same time, actively deploying new retail with innovative thinking, expanding user experience and contact points, and walking ahead of the peers. Undoubtedly, compared with those "foreign brands" that are "above the top", Jetway can resonate with China travel enthusiasts more.

In Jietu, we have seen a bold attempt in marketing methods and user experience. Jietu builds a fan alliance from the level of experience and sharing, looks for the leader, carries out activities, and forms a circle between users; At the same time, Jietu has cooperated with a large number of local catering, entertainment, entertainment, tourism and other different companies, which not only brings cross-border traffic implantation, but also establishes a multi-level ecological alliance and builds a really effective value circle.

For example, if you are a member of Ctrip Gold Card, you can enjoy the corresponding privileges and enjoy VIP treatment when visiting Fangte. At present, Jetway has established many unexpected ecological circles all over the country, including Jetway Fan Culture Festival, Jetway Family Banquet, Travel+Ecosphere Experience Day, Jiemeng, etc., which can bring special and real courtesy to users.

With bold marketing innovation, Jietu is full of vigor. On the night of November 28th, Summer, a singer who has been conveying vitality to everyone with her healthy image, returned to her "second hometown"-Shancheng, and became the chief travel experience officer of Jietu brand under the holding company.

"Have you ever tried a’ walk and go trip’?"

"Of course, I am an’ activist’, I won’t do any raiders, take the car keys and start at once!"

In the eyes of many on-site audiences, Summer has a high degree of fit with the Jetway brand and the protagonist of the night-"brand-new Jetway X95": they are all yearning, full of courage and sporty temperament, and they are simply "tailor-made".

As a "first-class travel" tailored for China travel enthusiasts, Jetway X95 has naturally made great efforts in comfort. The new car uses a large number of soft and environmentally-friendly plastic-lined materials, and the leather wrapping (known as 360-degree soft touch) everywhere is kind. Johnson’s advanced comfortable fine leather wide-body seat not only has NAPPA texture that young people like, but also is satisfactory in filling and wrapping. In addition, the front driver’s seat supports functions such as electric adjustment, lumbar support and position memory.

To achieve such a diversified presentation of customer value, those "high above" European departments obviously have a long way to go from Jietu. Whether it is a large number of middle-aged and elderly people who are happy to enjoy life and travel, or a new generation of consumers who are full of yearning for tourism, they are becoming more and more rational and are not simply blind to brands, because they know that what is suitable is the best!

　　　　On August 12th, the "Shanghai-Hong Kong-Macao Automobile and Motorcycle Series Race and Jet Li One Foundation Cup Charity Touring Car Race" was held at the Shanghai International Circuit. Jet Li led many stars to the event to jointly raise funds for the One Foundation project by racing. China News Agency issued Tang Yanjun photo
　
　　Compared with his peers, Jet Li became famous as a teenager and saw a wider world with a pair of simple eyes. However, life is not always smooth, and he has also experienced ebb and flow, trudging on the winding star road to this day. Tonight, he will be a guest in Lu Yu You Yue to tell the story of private houses.

　　　　A Shaolin Temple made Jet Li famous, but soon after, he gave up everything and chose to go to the United States for development. Faced with people’s incomprehension, Jet Li said in the program that life is like a stock, low and high; He’s not afraid to start over. And his failed marriage with Huang Qiuyan, the teacher elder sister, once made him suffer criticism from the outside world. Now, he has been able to reveal his heart calmly and maturely: "This marriage is the injury and trauma I brought, but I am too ignorant of love." Later, he fell in love with Nina Li Chi, who was born with Sister Ya, and got married and had children, so Nina Li Chi withdrew from the entertainment circle.

　　　　For their 18 years of love, Jet Li said with a happy face that without a wife, there would be no oneself. How much is Jet Li’s net worth now? He can’t tell himself clearly, because all his income is handed in, which is kept and managed by Nina Li Chi.

　　　　"I am a traditional China man, and many girls often feel insecure when facing feelings. Therefore, the husband’s greatest responsibility is to make his wife feel safe. " Jet Li’s confession fully shows the good man’s side.
　

Editor: He Wei

　　[car home domestic spy photos] A few days ago, we obtained a set of real car drawings of the latest pure electric car-Seal 06 GT from BYD Ocean Network from the Internet. This car appeared in the catalogue of the Ministry of Industry and Information Technology before, and its name was (|) at that time. The final name of this car has yet to be officially released. The new car is expected to officially meet us in the third quarter.

[The latest spy photos of Seal 06 GT]

　　Seal 06 GT can be regarded as a production version of the OCEAN-M concept car released at the Beijing Auto Show. Judging from the spy photos, the new car adopts the style design of CROSS, the front face is the style of marine family, the three-stage style looks very dynamic, and the overall mass production reduction degree is still very high.

　　From the side, because the body is only 4.6 meters long, it is still very compact and powerful as a whole. Its B-pillar and C-pillar are decorated in black, creating the shape of a suspended roof, and the hidden door handle also appears in the car. In terms of the tail, the new car also restored the design of the concept car. The rear spoiler echoes the front face and adopts a three-stage style. The tail seal 06 GT shows its identity.

　　However, from the previous declaration, there are several options, such as Seal 06 GT, Seal MINI, Seal 05 EV and Seal X. Judging from the recent listing of Seal 06 DM-i, the editor thinks it is more likely that it will eventually be called Seal 06 GT.

　　The spy photos and the interior are also displayed. This car is still familiar with the design style of Ocean Net. The integrated sports seat, blue interior materials and rotatable suspended central control panel all appear on the car, and its blocking area is close to other models of Ocean Net, with a round shape, in which a crystal shift lever is used.

[Previous declaration map]

　　According to the information previously reported, Seal 06 GT will adopt two power layouts: single-motor rear-drive and dual-motor four-wheel drive, in which the single-motor rear-drive provides two driving motors with different powers, with the maximum power of 160 kW and 165 kW respectively.

　　The front axle of the dual-motor four-wheel drive model is equipped with AC asynchronous motor with a maximum power of 110 kW; The rear axle is equipped with a permanent magnet synchronous motor with a maximum power of 200 kW. The car will be equipped with battery packs with a capacity of 59.52 kWh or 72.96 kWh. The corresponding cruising range under CLTC conditions is 505 km, 605 km and 550 km, of which 550 km is cruising or four-wheel drive model data. (Compile/car home Wang Yin)

Model Y is not a car, but a medium-sized SUV. As an SUV, it has a high ground clearance and spacious interior space, which is suitable for family travel and long-distance travel. In addition, it also has excellent off-road performance and dynamic performance, and is a very practical model.

Design:

The design of Model Y is very fashionable, and Tesla’s unique fender design is adopted to make it look more sporty and dynamic. The body lines are smooth and the overall shape is very exquisite, giving people a very modern feeling.

Performance:

Model Y is equipped with a powerful electric drive system, which can provide excellent power and acceleration performance. At the same time, it is also equipped with an advanced intelligent driving assistance system, which can provide a safer and more convenient driving experience.

Internal space:

As an SUV, Model Y has spacious interior space, which can easily accommodate five adults and their luggage. In addition, it is equipped with comfortable seats and advanced entertainment system, providing passengers with a very comfortable ride experience.

Cruising range:

Model Y’s cruising range is excellent, reaching more than 500 kilometers, which means you can enjoy longer driving range and less charging time. In addition, it also supports fast charging, which takes only a few minutes to fully charge.

In a word, Model Y is a very practical and excellent medium-sized SUV, with excellent design, performance, interior space and cruising range, which is very suitable for family travel and long-distance travel. If you are considering buying an SUV, Model Y is definitely a good choice.

　　[Pacific Auto Network Industry Channel]The first domestically produced new product of Automobile Co., Ltd. was officially listed in Shanghai today (February 1st). We were honored to have an interview with Mr. Hu Jun, Vice President of Marketing and Service. This interview is of great significance to the joint venture, its products and future planning.

　

Brief introduction of interviewed leaders:

　　Hu Jun, Vice President of Marketing and Service of Chery Jaguar Automobile Co., Ltd., concurrently serves as Executive Vice President of Joint Marketing and Service Agency.

　　Mr. Hu Jun has rich experience in automobile industry for nearly twenty years. From 1996 to 1997, Mr. Hu Jun worked in Swire China as the general agent and service manager of automobiles. From 1997 to 2007, Mr. Hu Jun worked for GM China Investment Co., Ltd. as the marketing director of GM China Investment Co., Ltd. and the general manager of the sales company. From 2008 to 2011, Mr. Hu Jun worked for Inner Mongolia Lifeng Automobile Group as the CEO. In 2012, Mr. Hu Jun joined Chery Jaguar Land Rover Automobile Co., Ltd. as the vice president of marketing and service; Since May this year, Mr. Hu has also served as the Executive Vice President of Joint Marketing and Service Agency.

　

　　editHello, Mr. Hu, I am the editor of the new car channel from Pacific Auto Network. I’m glad to be near the interview room with you before Chery Land Rover goes public. I hope to take this opportunity to let more domestic consumers know about Chery Jaguar Land Rover Automobile Company, a new joint venture.

　　General manager HuHello, let’s get started.

　　editHow has the sales network of Chery Jaguar Land Rover been set up now?

　　General manager Hu: Now we haveSigned 248 contracts,175 dealers have been put into operation.. These dealers are certified by both parties and meet the specifications of Jaguar and Land Rover within the brand framework.

　　editWhy did Jaguar Land Rover choose this time point for localization? What do you think of the fake aurora?

　　General manager HuChina’s market is very good, and no one wants to give up the number one automobile sales market in the world. Jaguar Land Rover’s sales in China have reached the number one in the global market.After localization, Jaguar Land Rover is more likely to gain a foothold and respond faster to the market.. As for the shanzhai Aurora, the shanzhai products can’t reach the genuine manufacturing quality of Land Rover, and the shanzhai can at least prove that this model is successful, although we don’t encourage shanzhai.

　

Major listed companies in domestic car networking industry:(002405)、(600718)、(002232)、(000851)、(300212)、(300020)、(002373)

Core data of this article:Market size, investment and financing amount and events, penetration rate, user size, and proportion of sub-sectors.

1. Overview of the car networking industry

— — definition

The Internet of Vehicles is a large-scale system network that carries out wireless communication and information exchange between vehicles and X (X: vehicles, roads, pedestrians and cloud platforms, etc.) based on the intranet, inter-vehicle network and vehicle cloud network, and is an integrated network that can realize intelligent traffic management, intelligent dynamics and intelligent control of vehicles. It is a typical application of Internet of Things technology in the field of transportation systems.

From the structural level, the vehicle networking system is a "end-pipe cloud" three-layer structure system: the first layer is the end system, the second layer is the pipe system, and the third layer is the cloud system.

From the perspective of application classification, the Internet of Vehicles can be divided from the perspectives of networking technology, application objects and demand objects. No matter which classification method, it basically involves information service applications with user experience as the core, intelligent automobile applications with vehicle driving as the core and collaborative applications.

2) Analysis of the industrial chain of the car networking industry: the industrial chain is long.

The composition of the ecosystem of the car networking industry is complex, which makes the car networking industry form a long industrial chain. The car networking industry chain spans the two major fields of service industry and manufacturing industry, permeating each other and featuring cross-border integration.

Due to the strong cross-border penetration and integration of the Internet of Vehicles industry, its industrial chain composition is also different from the traditional upstream, middle and downstream industrial chain composition. Therefore, the composition of the industrial chain of the Internet of Vehicles can be analyzed in combination with the structure of the Internet of Vehicles system. The system structure of the Internet of Vehicles includes three systems: end, management and cloud, and the industrial chain of the Internet of Vehicles can also be analyzed from these three angles.

At the "end" level, the role of manufacturing industry is the main role, including vehicle manufacturers, automotive electronic system providers, component providers, in-vehicle software providers, etc., such as, and Neusoft Group; At the management level, the roles of manufacturing and service industries are relatively balanced, mainly including equipment providers and communication service providers, such as, and; The "cloud" level is dominated by the service industry, including software and data providers, public services and industry service providers, such as NavInfo, and.

2. The development course of China car networking industry: At present, it is in the stage of deep integration of 5G+ car networking.

China’s car networking started in 2009. In 2009, SAIC-GM named OnStar Anjixing and officially introduced it to China, which took the lead in exploring the application of car networking in China.

According to the development of car networking technology, China’s car networking market has gone through the stages of car networking introduction (supporting long-distance calls), mobile Internet (sharing mobile phone applications with cars), car IVI (car entertainment, around the central control panel) and 5G+V2X.

At present, China’s car networking industry is in a period of deep integration with 5G technology. With the evolution of automobiles from traditional means of transportation to intelligence, networking and electrification, the Internet of Vehicles has become the most potential application of cross-border integration in the field of 5G transportation and automobiles, and it has become an important development direction of China’s strategic emerging industries, and it is also a hot spot of technical research and industrial development of interdisciplinary, cross-disciplinary and cross-industry management departments. In the future, with the development of 5G and V2X technologies, the car networking industry will open up new growth space.

3. China car networking industry policy background: 5G car networking is the ultimate application field for policy guidance.

At present, China’s car networking policies are based on the integrated layout and coordinated development of related technical fields. At present, China mainly integrates the application of Internet of Vehicles and 5G technology, with a view to realizing intelligence and digitalization in transportation, automobile and communication industries more quickly. Therefore, in recent two years, a large number of policies have been launched around 5G and Internet of Vehicles, such as the Action Plan for Sailing the Application of 5G (2021-2023) put forward in June 2021 and the Guiding Opinions on Expanding Investment in Strategic Emerging Industries and Cultivating New Growth Points put forward in September 2020.

In addition, at present, China’s policy is to upgrade the technology of vehicle-road and vehicle-vehicle coordination to support, improve driving safety and improve traffic efficiency. Therefore, the construction of vehicle networking pilot area, roadside facilities and related network security standard system has also become an important topic, which is the specific layout direction of relevant policies of vehicle networking in China at present.

4. Demand situation of the "end" level of the car networking industry in China: The rapid development of automotive electronics has boosted the technological upgrading of the car networking industry.

As one of the most important parts of the Internet of Vehicles, the field of automotive electronics has developed rapidly in the automotive industry in recent years, and has been regarded as another revolution in the development of automotive technology. This is mainly because the electronic product system accounts for about 40% of the automobile cost. In addition, 70% of the automotive innovation comes from the automotive electronics industry in the development of the automotive industry towards intelligence, electrification and comfort.

According to Statista data, the scale of China’s automotive electronics market has increased year by year from 2015 to 2020, and it has reached 815 billion yuan in 2020, up 10.14% year-on-year. The rapid expansion of the automotive electronics market will stimulate the technological progress and innovation of the automotive electronics industry, which will inevitably lead to the technological upgrading of the automotive networking industry, promote the scale expansion of the automotive networking industry, and finally achieve the big goal of intelligence.

5. Development of the application market of the car networking industry in China: The future market prospect of intelligent transportation and automobile industry is considerable.

Intelligent transportation. The first stage of ITS is around infrastructure construction, including the integration of hardware facilities and software systems in all aspects of land, water and air, among which the establishment of expressway toll collection system is very important. With the gradual completion of highway informatization, the problem of traffic congestion mainly comes from the fact that road construction can’t keep up with the growth of cars. Under the condition of limited road construction, the solution to traffic congestion mainly depends on the management and deployment of vehicles.

Therefore, at present, the development of intelligent transportation is changing to a vehicle-oriented management mode. In the future, intelligent transportation will establish an information system with vehicles as nodes, that is, vehicle networking.

According to the data released by the Association and Saiwen Transportation Network, from 2011 to 2019, the total scale of China’s intelligent transportation market increased from 42 billion yuan to 145.4 billion yuan. With the continuous promotion of the application of intelligent transportation in China, combined with the intelligent situation of various transportation sub-sectors, after preliminary estimation, the scale of China’s intelligent transportation market will exceed 160 billion yuan in 2020. The scale of ITS market is obviously on the rise, and the compound annual growth rate is close to 20%, so the future development prospect of ITS industry is very considerable.

Automobile industry. With the development of economy and the popularization of automobiles, the production and sales of automobiles are increasing year by year in China’s market. In 2020, the number of automobiles in China will reach 281 million, up 10.19% year-on-year.

As an important carrier of vehicle networking applications, the number of automobiles has steadily increased year by year, and the future market development is improving. In addition, under the background of the development of automobile intelligence and electrification, the demand for car networking is bound to rise steadily.

6. Analysis of the development status of China car networking industry.

— — The penetration rate of the car networking industry in China is increasing year by year, and the scale of car networking users is expanding.

With the development of intelligent transportation, the penetration rate of China’s car networking industry has increased year by year, and the scale of users has been expanding. According to the data of Yiou think tank, the penetration rate of China’s car networking industry was 24.9% in 2018, and the number of car networking users reached 59.76 million. In 2020, the penetration rate of the car networking industry in China has reached 48.8%, exceeding the penetration rate of the global car networking industry, and the number of car networking users is about 137.13 million.

2) Market scale of China car networking industry: The market scale is increasing year by year, reaching 163.7 billion yuan in 2020.

According to the data of Yiou think tank, the scale of China car networking market is growing rapidly. In 2015, the car networking market reached 44.2 billion yuan. After preliminary estimation, the car networking market reached 163.7 billion yuan in 2020, with a compound annual growth rate of 29.91%.

This is mainly because the Internet of Vehicles is the main application scenario of 5G in the fields of autonomous driving and intelligent networked vehicles. In recent years, the rapid development of 5G technology has injected a strong impetus into the development of the Internet of Vehicles industry. Driven by 5G, the potential market of the Internet of Vehicles is huge and needs to be further explored.

3) Investment and financing situation of the car networking industry in China: The policy rekindled the enthusiasm for capital investment and the scale reached a new high.

In recent years, the investment and financing of the car networking industry has fluctuated greatly. Generally speaking, it shows a trend of rising first, then falling and then rising. At the time of the rise of the concept of Internet of Vehicles, the investment enthusiasm of capital was great. In 2016, the number of investment events reached the highest, with 130; In 2018, the largest investment amount reached 79.334 billion yuan. Since 2018, the investment enthusiasm of the car networking industry has declined, mainly due to the significant impact of the epidemic on the transportation industry.

In 2021, with the intensive release of national and provincial policies on the car networking industry, the scale of investment and financing in the car networking industry reached a new high. By September 2021, the number of investments reached 63, with a total investment of 106.588 billion yuan, both exceeding the investment scale in 2020.

7. Analysis of the competition pattern of China car networking industry.

— — Regional competition pattern: focus on the Yangtze River Delta region

At present, there are more than 40 city-level vehicle networking pilot demonstrations, more than 20 smart road-vehicle collaborative pilot demonstration zones, as well as 5 national-level vehicle networking pilot zones and 2 provincial-level vehicle networking pilot zones. Including Jiangsu (Wuxi), Tianjin (Xiqing), Hunan (Changsha) and other national-level car networking pilot areas, and two provincial-level car networking pilot areas in Suzhou and Nanjing, Jiangsu Province. Therefore, the current car networking focuses on the Yangtze River Delta region, Tianjin, Chongqing and Hunan Province, among which the Yangtze River Delta region is the most important.

According to the requirements of the Ministry of Industry and Information Technology, the pilot area will deploy the cellular car networking C-V2X network on the scale of key expressways and urban roads, make a good overall connection with the development of 5G and smart cities, complete the transformation of the car networking function of traffic facilities in key areas and enhance the core system capabilities, and drive the scale deployment of the whole road network.

In terms of national pilot zone, Jiangsu (Wuxi) Vehicle Networking Pilot Zone is the first vehicle networking pilot zone established in China, which was established in September 2019. In June 2020, Tianjin (Xiqing) National Vehicle Networking Pilot Zone was unveiled, which is the second national vehicle networking pilot zone in China. In November 2020, Hunan (Changsha) National Vehicle Networking Pilot Zone was officially unveiled, which is the third national vehicle networking pilot zone in China. In January 2021, Chongqing (Liangjiang New District) was approved by the Ministry of Industry and Information Technology to create a national-level vehicle networking pilot zone, which is the fourth national-level vehicle networking pilot zone in China and the first in the west. In September 2020, the relevant departments of the three provinces and one city in the Yangtze River Delta signed a cooperation agreement to jointly build a national-level pilot area for vehicle networking in the Yangtze River Delta region.

In terms of provincial-level pilot zones, Jiangsu Vehicle Networking Pilot Zone was officially unveiled in Suzhou in October 2019, which means that Suzhou will create the first provincial-level vehicle networking pilot zone with Changshu City, Xiangcheng District and Industrial Park as the main body. In December 2020, the provincial-level car networking pilot area in Nanjing was completed.

2) Enterprise competition pattern: The competition is fierce, and Huawei ranks first for the time being.

The Internet of Vehicles is a huge project, with many market participants and different competitors in each field.

As a technology-intensive industry, the Internet of Vehicles industry is particularly important for enterprises in terms of technology upgrading and R&D innovation. Therefore, the number of industrial patent applications represents the layout of enterprises and the leading position of related technologies to a certain extent. According to the ranking of the number of patent applications of Wisdom Bud, the number of patent applications of Huawei, Botai and Qinggan ranked in the top three. Among them, Huawei has the largest number of patent applications, reaching 503. Therefore, at present, Huawei’s research and development of car networking related technologies is in a leading position.

It is worth mentioning that among the top ten companies in patent application, Internet companies Huawei, Tencent and Baidu, Shanghai Botai, a representative enterprise of networked terminals, and automobile manufacturers and Xpeng Motors all laid out the car networking industry.

According to the data from the Automotive Research Office, Huawei and Baidu rank among the top three in terms of business operation, future development and social responsibility. In addition, software and data providers Neusoft Group, Qianfang Technology, Siweituxin and others are all on the list.

On the whole, the main competitors in the car networking industry come from Internet companies, vehicle manufacturers, software and data service companies and representative enterprises of networked terminals. Enterprises cross-border intensive layout in the field of vehicle networking, and the competition is fierce. According to the comprehensive analysis of the ranking of Wisdom Bud and Sohu Auto Research Office, Huawei ranks first in the number of patent applications and value, and temporarily leads other competitors in the layout of the car networking industry.

8. The development prospect and trend forecast of the car networking industry in China.

— — Three Trends in the Development of Car Networking Industry in China

At present, the automobile industry has reached a consensus that low carbon, informationization and intelligence will become the important direction of future development, the production mode will evolve to an intelligent manufacturing system with interconnection and cooperation, and the service mode will show the trend of informationization and sharing. The intelligent networked automobile with distinctive cross-border integration characteristics is the most important innovation carrier in the transformation and upgrading of the automobile industry.

2) Prediction of penetration rate of China car networking industry: Entering the accelerated growth stage, the user scale will further grow.

In the next few years, China will still be a big country of automobile consumption in the world. With the development of intelligent transportation, the scale of China’s car networking users will also increase year by year, and the industry penetration rate will enter an accelerated growth stage. According to the forecast of Yiou think tank on the penetration rate of the car networking industry in China, it is predicted that the number of car networking users in China will exceed 460 million in 2026.

3) Market size forecast of China car networking industry: The market size of car networking is expected to exceed 800 billion yuan in 2026.

The advantages of the growing car networking industry in China are the large scale of the car market, the rapid upgrading of Internet technology and the developed communication industry. This has brought a steady stream of demand, technology and other positive effects to the development of the industry. Therefore, with the development advantages, the scale of China car networking market will continue to grow rapidly.

In the next few years, China will still be a big country of automobile consumption in the world. With the development of intelligent transportation, the scale of China’s car networking users will also increase year by year, and the industry penetration rate will enter an accelerated growth stage. After preliminary estimation, the market size of the Internet of Vehicles is expected to reach 800 billion yuan in 2026, and the average compound growth rate from 2021 to 2026 will reach 30.36%.

Please refer to Foresight Industry Research Institute for the source and analysis of the above data. At the same time, Foresight Industry Research Institute also provides solutions such as industrial big data, industrial research, industrial chain consultation, industrial atlas, industrial planning, park planning, industrial investment attraction, IPO fundraising feasibility study, IPO business and technology writing, IPO working paper consultation, etc.