Hong Kong films will ＂save the market＂ once again after the release of ＂Eliminating Violence＂ has exceeded 100 million yuan in two days？

Special feature of 1905 film network It was released for two days, and the box office easily broke through 100 million.Not surprisingly, it will become the best box office film in the future.

Before the film was released, it was considered by many audiences and the industry to be one of the works that could stimulate the film market in November. Especially, as it was filed until November 20th, it staggered the director Zhang Yimou’s, and it was highly anticipated.

　

Compared with other films, the film "Eliminating Violence" has done its homework in terms of distribution.

　

It is rare for the film to open the key at 18 o’clock on Friday, and the cinema will continue to film; Although the film was screened last weekend, the 26 cities screened were mainly second-and third-tier cities with the Yangtze River as the north.

　

Besides, according to the release notice, the 2D Cantonese version of the film is only available in Shanghai, Fujian, Guangdong and Guangxi.

　

All these uncharacteristic operations are difficult for many people to understand.

　

On the other hand, in last year’s movie market, the Hong Kong-made action crime films "The Apostle 2" all set new box office records one after another, and even the unsatisfactory word-of-mouth movies all achieved good box office results.

　

With these cases in the forefront, it seems that everyone will not be surprised that the same type of film "Eliminate Violence" can be popular. So, what is the purpose of this wave of issuance operations? Some people think that in order to ensure word of mouth, others think that it is better to sink.

　

Is the quality of Eliminating Violence good?

　

"To a large extent, this operation is issued to ensure word of mouth and strive for more films." Xiao Huang, who has four years of publishing experience, expressed his views.

　

It is true that most movies are used to being shown on Friday at present. If there are many movies, some will come to Thursday or 18 o’clock on Thursday in advance. For example, during the coming Christmas, many films will aim at Thursday (Christmas Eve). The filmmakers moved the film schedule forward as much as possible, mostly to seize the opportunity. "I have enough confidence in my own films and can get more films by word of mouth."

　

Many filmmakers try their best to suppress the film, largely because they are worried about the word-of-mouth quality of the film. They are afraid that after the audience has finished watching it in the morning, the bad reviews will flow out, which will affect the film arrangement and attendance rate on weekends.

　

When the audience has no more reference opinions, they can only use the lineup and type of the film as the basis to realize the purchase behavior. Before "Eliminate Violence", the movie version and both had similar operations.

Of course, this is not something that bad movies do.

The movie also opens the key at 18 o’clock on Friday. "This kind of non-morning filming can increase the attendance as much as possible and strive for more prime-time screenings." Xiao Huang said.

　

Then pull your eyes back to "Eliminating Violence", and what is its quality?

　

After the film was screened in some cities last weekend, Cat’s Eye and Taobao Film both got a rating of 8.8. However, after the film was officially released, Douban scored 6.6 points, which was not so bright.

　

In our opinion, if we want to compare it with last year’s Hong Kong film, its quality may be closer to the level of "Chasing the Dragon 2", and it is difficult to get a passing score.

　

Judging from the plays, director Ho Leung Lau basically designed the double-male leading role in "Eliminating Violence" according to the setting of pacino and De Niro in the movie "The Fuse". However, this imitation setting is only an empty shell, and there is no more intrinsic.

At the same time, the film cooperated with the design in the video hall, and countless posters were posted on the wall, which brought a trace of Hong Kong film’s resilience to the audience, but this performance was only an illusion in the end.

The audience is looking forward to seeing the "duel between the two heroes" in the movie, and it is only done with the help of editing. There is no real confrontation between the two. Even the biggest selling point of the film, "Bathroom Wars", may be enough to watch the trailer alone.

　

The logic of the story can’t stand scrutiny, and all the plot developments are taken for granted, almost "the plot comes first". There is no so-called detail setting, and the case promotion is unconvincing.

　

There are some action scenes in the film that are surprising, especially Ho Leung Lau, who was born in the Milky Way, learned a little from his predecessors in the scheduling of gun battles.

　

Although the action scene is cool, it still can’t save the rhythm of the whole movie.

　

A short film of more than 90 minutes can drive the audience’s perception through more intense and exciting action drama in the first half hour. However, with the intervention of emotional drama, the film forcibly narrates in order to find motivation for the characters, and finally the original tense perception becomes a boring experience.

　

Then, what role does this special distribution model play in the face of such a film of film quality as "Eliminate Violence"?

　

Release a new model to help the film

　

"The release idea of" Eliminating Violence "is very clever, but it actually means something in the opposite direction." Xiao Huang talked about his views.

　

From the point of view of projection logic, in the past, this kind of Hong Kong-made films usually chose to be projected in Cantonese, focusing on its first audience, and then realizing the subsequent sinking. But "Eliminating Violence" didn’t. Instead, it focused on the second-tier cities in the north. "Compared with the audience in Beishangguang, these audiences are not so harsh, and the overall viewing atmosphere can also drive the film’s word of mouth."

　

A Hong Kong film fan in Qingdao told us that he didn’t like the film very much, but during the process of watching it, the good atmosphere around him made him unconsciously have a better impression of the film.

　

After the screening, the 8.8 scores flashed by Cat’s Eye and Taobao Film can also explain the problem.

　

"It is very important to find the audience by screening. At that time, screening was limited, and it was aimed at cinemas in some second-tier cities where the box office of films exceeded a certain amount. This can better incubate word of mouth, because the communication effect between ordinary audiences is far stronger than the media. " Only at that time, due to the various factors of the schedule and the film itself, the screening of "Get Home at One Point" did not play much role.

　

However, "Anti-Violence" was not directly shown in the area where the audience of police and bandits films was wider, but chose the northern market.

　

In fact, the box office performance of Hong Kong films in the southern market is much higher than that in the northern market. Judging from the box office results of films such as Anti-Drug 2, Chasing the Dragon 2 and Anti-Corruption Storm 4, Shanghai, Guangdong and other regions have performed particularly well.

In Xiao Huang’s view, "since these places are already the basic discs of this kind of movies, the release of" Eliminating Violence "may think that arranging the cities in the north may have the possibility of’ breaking the circle’."

　

It is not known whether it will break the circle in the end. At least from the box office results today, the early screening of "Eliminate Violence" did play a certain role in its reputation.

　

Xiao Huang said that at present, Hong Kong film audiences are more dependent on the rating of the ticketing platform. Even last year’s explosion "Anti-drug 2" was only maintained at the passing line. Therefore, judging from the word-of-mouth of "Eliminate Violence" on the ticketing platform, it sets the key at 18 o’clock on Friday, largely to ensure the golden number of films and the attendance rate of films.

　

According to the professional edition of Lighthouse, there were as many as 45,000 golden games on the day of release, accounting for 48.1% of the total golden games. Among them, the attendance rate of the film was 13.2%, which was the highest on the first day of the film released in November.

Manager Hu, the theater manager, told us, "On weekdays, the audience usually goes to the movies after 18 o’clock, and" Eliminating Violence "can guarantee the attendance rate well. This kind of performance will at least allow us to give it enough support in the future filming. "

　

After "Eliminating Violence", "Dismantling Experts 2" is expected to detonate.

　

The industry currently estimates that the box office of "Eliminating Violence" is 200 million+.

　

Many people have said that there are few commercial films on the market at present, and it is difficult to drive the whole film market through one film so quickly. The breakthrough of "Anti-Violence" once again proved to the market that Hong Kong’s gangster movies are still "hot cakes".

　

This kind of film almost gathers all kinds of elements that the public are most familiar with in Hong Kong movies: action, gun battle, and gangster … … It keeps the unique spirit of Hong Kong movies, so it attracts many male audiences born in 1980s.

　

Especially in the case of "Eliminating Violence", Manager Hu said frankly, "Let’s not evaluate the quality of this film from a more professional perspective, but as far as this film is concerned, the combination of mainland actors and Hong Kong actors is not inconsistent, and it can also ensure the’ Hong Kong flavor’ that the film should have, which is still very popular with the audience." He also said that the duration of the film is only more than 90 minutes, so there is a lot of room for filming.

　

Of course, many cinema managers have turned their attention to the film released at the end of December.

"This is a series of movies, which are familiar to the audience, and Andy Lau is a very popular actor. As long as this film can have the quality of the previous film, it will not be an accident that it will become an explosion under the foil of various commercial blockbusters in December. “