＂Wild boar and small snake will follow you＂, and the ＂local flavor enrollment advertisement＂ made by Huazhong University students became popular.
It’s another year of enrollment season. The Paper noticed that a "local-flavor enrollment video" made by students in Huazhong University of Science and Technology was circulated on the Internet recently, which caused heated discussion among many alumni and college entrance examination students. On July 19th, Yan Yixin, a video producer, told The Paper that the "stalks" in the video all come from school life, which is the content of daily teasing among classmates.
Compared with the official recruitment publicity in colleges and universities, some videos and posters made by students have emerged in recent years, which have attracted the attention of netizens because of "grounding gas". In this regard, a university administrator told The Paper that the popularity of "local flavor enrollment" has also inspired universities to constantly innovate forms and work hard towards the goal of combining liveliness with seriousness, innovation and practicality. Some media also commented that the producers are helping their universities to find a sense of existence in the field of public opinion, and at the same time, they are also showing their image of the university.
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Students’ self-made "local flavor enrollment advertisements" are popular.
The video produced by Yan Yixin is called "The strongest enrollment series in history — Attack Huazhong University of Science and Technology! This is no better than the admissions brochure? " , first circulated in bilibili. The video is dubbed by a vigorous male voice. At the beginning, it goes straight to the theme with the phrase "It’s another year of college entrance examination season, and you should be careful in volunteering", ridiculing that "going to Huake, rounding up is MIT in the East". The video also mentions many characteristics of Huazhong University of Science and Technology: "Jianghu people call it Little Tsinghua in the South"; Covering an area of more than 7,000 mu, "except trees, it is still a tree" and "across five subway stations, except for big ones"; "Wild boar and small snake will roll with you"; It has the largest number of canteens in the country, "to ensure that Auntie doesn’t tip the spoon" … …
Yan Yixin is a student of 2020 School of Management, Huazhong University of Science and Technology. He told The Paper that he was inspired by the self-made enrollment videos made by alumni of Shanghai Jiaotong University and Sichuan University, and he also wanted to make a similar "interesting" video for his alma mater. On June 24, he conceived the video content, wrote the copy the next morning, found someone to dub it, finished the video production in the afternoon, and sent it out that night. There are many hilarious stalks in the video, such as "Sekinoyamaguchi Men’s Vocational and Technical College" and "The ratio of male to female is seven to one ‘ Monk ’ Temple "and other" self-black "ridicule.
"These are all things that I learned after I came to school. They are all the contents that students ridicule every day." Yan Yixin said that these stalks all come from life.
On July 15th, this video was forwarded to the WeChat video platform from the media "Huake Alumni Circle", which triggered a new round of communication. The operator of the "Huake Alumni Circle" believes that this short video made by individuals has the self-deprecating humor with the cultural characteristics of the campus of Huazhong University of Science and Technology. "Compared with the common didactic propaganda film, many stalks buried in it make people laugh."
The content of such "grounding gas" attracted the alumni of Huazhong University of Science and Technology to resonate. "Huazhong University of Science and Technology, pigs are on the road, snakes are in trees, and people are in the water." "Under the forest park, I got lost for the first time and gave it to Huazhong University of Science and Technology!" Alumni recalled their past campus life in the comment area.
"In those days, I made this (enrollment) call, entered No.1037 Forest-Guanshanmiao-Xinwuxiong University-Sekinoyamaguchi Vocational and Technical College, crossed five major subway stations, pulled my bicycle on a desperate slope, and 35 canteens suffered from work-related injuries and got fat. I was lost in the West No.12 Teaching Building and Fluorescent fun run Forest Park to witness the last Songkran Festival." A netizen said.
In the comments, many netizens expressed their yearning for the school.
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Enlightenment from alternative enrollment advertisements
In recent years, this kind of self-made "recruitment advertisement" by students or alumni is not poor in the upper level of the network, and it is often presented in the form of posters, videos, games, etc. The content is mostly ridiculous and self-deprecating, which attracts a lot of attention. However, some people think that there are many improvements in this kind of enrollment propaganda. Don’t just "play with stalks" and lose the core of university spirit.
China Youth Daily once commented on this phenomenon, saying that, to a certain extent, these enrollment documents "contributed" by students and alumni at school should be regarded as a kind of "self-expression". While helping their universities find a sense of existence in the public opinion field, they are also showing their image of the university. This kind of enrollment posters and videos are both external and internal, facing the college entrance examination students and an extension of campus culture. For example, at present, many universities have their own alternative "flower names". Although it is full of ridicule and even "self-humiliation", it is the embodiment of students’ sense of identity and belonging to their alma mater, which vividly explains what it means that "the alma mater can only be scolded by themselves". In addition, in these teasing, the school can see the true image of the university in the eyes of students. Including the shortcomings it faces, and the places where students are most looking forward to change.
In this regard, a university administrator told The Paper that the popularity of "local flavor enrollment" has also inspired universities to constantly innovate their forms and work hard towards the goal of combining liveliness and seriousness, innovation and practicality, and they should not blindly soar or sink.