Report to the 20th CPC National Congress of the Party pointed out that from now on, the central task of the Communist Party of China (CPC) is to unite and lead the people of all ethnic groups to build a socialist modernization power in an all-round way, realize the goal of the second century, and comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization. In today’s world, great changes that have never happened in a hundred years will accelerate the evolution and promote Chinese modernization. We will encounter all kinds of predictable and unpredictable risk challenges, difficulties and obstacles, and even stormy waves. We must enhance our sense of urgency, adhere to the bottom line thinking, be prepared for danger in times of peace, plan ahead, and be prepared to make more arduous and arduous efforts. In the Report to the 20th CPC National Congress of the Party, General Secretary of the Supreme Leader made clear five major principles that must be firmly grasped on the way forward, which provided fundamental guidance for us to calmly cope with all kinds of risk tests and comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization.

　　Adhere to and strengthen the overall leadership of the party.

　　The key to China’s success lies in the Party. The Communist Party of China (CPC)’s leadership is the embodiment of the common will and fundamental interests of the whole party and the people of all ethnic groups in China, the most essential feature of Socialism with Chinese characteristics, the greatest advantage of the Socialism with Chinese characteristics system, the foundation and lifeline of the party and the country, and the interests and destiny of the people of all ethnic groups in China. Chinese modernization is the socialist modernization led by the Communist Party of China (CPC). Upholding and strengthening the overall leadership of the Party is the fundamental guarantee for comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization.

　　In the new era and new journey, only by upholding and strengthening the overall leadership of the Party can we ensure the socialist development direction of Chinese-style modernization and ensure that all China people have the most reliable backbone, so as to effectively cope with major challenges on the road ahead, resist major risks, overcome major obstacles, resolve major contradictions, and constantly promote Chinese-style modernization. We must resolutely safeguard the authority of the CPC Central Committee and centralize and unify leadership, implement the Party’s leadership in all fields and links of socialist modernization, unswervingly and strictly manage the Party in an all-round way, and further promote the new great project of Party building in the new era, so that the Communist Party of China (CPC) will always become a strong leadership core for realizing the great rejuvenation of the Chinese nation.

　　Adhere to the road of Socialism with Chinese characteristics

　　Direction determines the road, and the road determines fate. In the world, there is neither a model of modernization based on one respect nor a universal standard of modernization. Socialism with Chinese characteristics is the fundamental achievement made by the Party and the people through great hardships and at great cost, and it is the correct way to realize the great rejuvenation of the Chinese nation. We adhered to and developed Socialism with Chinese characteristics, promoted the coordinated development of material civilization, political civilization, spiritual civilization, social civilization and ecological civilization, and created a new road of Chinese modernization and a new form of human civilization. The Chinese-style modernization road conforms to the reality of China, reflects the wishes of the people in China, and adapts to the requirements of the times. It not only embodies the laws of socialist construction, but also embodies the laws of the development of human society. It is the broad road to create a better life for the people and realize the great rejuvenation of the Chinese nation.

　　In the new era and new journey, we must strengthen Socialism with Chinese characteristics’s road self-confidence, theoretical self-confidence, institutional self-confidence and cultural self-confidence, adhere to the party’s basic theory, basic line and general plan, persist in taking economic construction as the center, adhere to the four cardinal principles, persist in reform and opening up, persist in independence and self-reliance, and persist in putting the development of the country and the nation on the basis of their own strength. Unswervingly follow the road of Socialism with Chinese characteristics, no matter what difficulties and twists and turns we encounter, we must persist in holding the destiny of China’s development and progress firmly in our own hands, constantly push forward and expand Chinese modernization, and build China into a prosperous, strong, democratic, civilized, harmonious and beautiful socialist modernization power with the perseverance of "unshakable wind and waves" and "persistent green hills".

　　Adhere to the people-centered development thought

　　People’s nature is the essential attribute of Marxism, and people’s position is the fundamental political position of Marxist political parties. Since its establishment, the Communist Party of China (CPC) has made it his initial mission to seek happiness for the people of China and rejuvenation for the Chinese nation, and has always adhered to the fundamental purpose of serving the people wholeheartedly, putting the people at the highest position in his heart. Apart from the interests of the overwhelming majority of the people, it has no special interests of its own, which is a remarkable sign that our party is different from other political parties as a Marxist political party. Promoting the great rejuvenation of the Chinese nation in an all-round way with Chinese modernization means realizing, safeguarding and developing the fundamental interests of the overwhelming majority of the people, constantly realizing development for the people, relying on the people, and sharing the fruits of development, constantly improving people’s livelihood and well-being, and realizing people’s yearning for a better life.

　　In the new era and new journey, we must stand firm on the people’s stand, grasp their wishes, respect their creativity, concentrate their wisdom, rely on the people closely, and constantly promote and expand Chinese modernization. At the same time, we must persist in taking the realization of people’s longing for a better life as the starting point and the end result of modernization, promote the common prosperity of all people and make more obvious substantive progress, and ensure that the development results benefit all people more fairly.

　　Insist on deepening reform and opening up.

　　Reform and opening up is a key measure to determine the future and destiny of contemporary China, and it is an important magic weapon for the party and people to catch up with the times in great strides. The reform and opening up has brought about great changes in China, made the people of China take a decisive step on the journey of becoming rich and strong, and pushed China to achieve a historic breakthrough from a relatively backward productive force to the second largest economic aggregate in the world. Practice has proved that reform and opening-up is the only way to uphold and develop Socialism with Chinese characteristics, and we must persist in deepening reform and opening-up and constantly enhance the motive force of Chinese modernization.

　　In the new era and new journey, to comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization, we must always maintain the spirit of "pioneering", "creative" and "dry" style, comprehensively deepen reform and opening up at a new historical starting point, strengthen the top-level design and overall planning of reform, coordinate and promote economic, political, cultural, social, ecological and other aspects of institutional reforms, bravely break through the barriers of solidification of interests, and strive to break down deep-seated institutional and institutional obstacles. It is necessary to adapt to the new changes in the international situation, promote high-level opening to the outside world, form a wider, broader and deeper pattern of opening to the outside world, build a mutually beneficial, multi-balanced, safe and efficient open economic system, and continuously enhance China’s new advantages in international cooperation and competition.

　　Persist in carrying forward the spirit of struggle

　　The spirit of struggle is the inherent theoretical character and practical requirement of Marxism, and fighting for the interests of the people, the country and the nation is the innate character of our party. Judging from the development process, all the achievements made by the party and the people did not fall from the sky, nor were they given by others, but were achieved through constant struggle. As soon as the Communist Party of China (CPC) was founded, it was engraved with the brand of struggle. Along the way, it was to survive, develop and win in the struggle. Dare to struggle and dare to win is an invincible and powerful spiritual force for the people of the Communist Party of China (CPC) and China. Persisting in carrying forward the spirit of struggle is an objective requirement for comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization.

　　In the new era and new journey, China’s development faces new strategic opportunities, new strategic tasks, new strategic stages, new strategic requirements and new strategic environment. The risks and challenges to be dealt with, the contradictions and problems to be solved are more complicated than before. Only by inheriting and carrying forward the spirit of great struggle, being brave and good at it, can we overcome difficulties and obstacles, withstand severe tests and win great victories one after another. We should constantly enhance the ambition, backbone and confidence of the whole Party and the people of all ethnic groups, be fearless of evil, ghosts and pressure, advance despite difficulties, make overall plans for development and security, make every effort to overcome all difficulties and challenges on the road ahead, and rely on tenacious struggle to constantly create new glories of Chinese modernization.

　　(This article Source: Dai Mucai, the author of Economic Daily, is a special researcher at the Socialism with Chinese characteristics Institute of Thought, the supreme leader of Tsinghua University)

　　Strolling through the streets of Fujian, you can always see banyan trees that are evergreen all the year round, with long thin whiskers and a crown as big as a cover.

　　Many years ago, the supreme leader, then secretary of the Fuzhou Municipal Party Committee, wrote a postscript for a monograph on banyan: "Banyan is the city tree of Fuzhou, which has been closely linked with the development history of Fuzhou for thousands of years. It is flourishing, vigorous and tall, shading future generations and benefiting one side. "

　　△ In Fuzhou, you can often see roads that diverge and bypass to protect ancient banyan.

　　"The lifeblood of man lies in the field, the lifeblood of field lies in water, the lifeblood of water lies in mountains, the lifeblood of mountains lies in soil, and the lifeblood of soil lies in trees."

　　People are closely related to trees and nature.

　　The harmonious coexistence between man and nature is one of the important characteristics of Chinese modernization. Looking at the picture of Chinese modernization, we can look at it from the "tree".

　　By the Yongding River, the spring is getting stronger. The Pinus bungeana planted by the General Secretary of the Supreme Leader more than ten years ago is lush and graceful.

　　"Everyone plants a few trees and a few pieces every year. Over time, the green land of the motherland will continue to increase, the landscape of mountains and rivers will continue to be beautiful, and the quality of people’s lives will continue to improve."

　　Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has participated in voluntary tree planting in the capital for 10 consecutive years. "Planting trees and planting trees is not only a green sapling, but also a bright future for the motherland."

　　△ On March 30, 2022, General Secretary of the Supreme Leader came to Huangcun Town, Daxing District, Beijing to participate in voluntary tree planting activities in the capital.

　　Chinese modernization, in which man and nature coexist harmoniously, is a cause that people participate in, build and enjoy together.

　　Nowadays, China people have written with their hands the answers that the world’s forest resources have increased the most and the artificial afforestation area is the largest: the forest coverage rate has increased from 12% in the early 1980s to 23.04% now, and the green coverage rate of urban built-up areas has increased from 10.1% to 41.11%.

　　People feel more truly that the sky is bluer and the water is clearer. In 2022, the proportion of excellent days in cities at prefecture level and above will be 86.5%. The discharge of major water pollutants in China continues to decline, and the proportion of surface water with excellent water quality is 87.9%.

　　△ Scenery of Quchi Township in Wushan Section of the Yangtze River (photo of drone)

　　The harmonious coexistence of man and nature also focuses on the integrated protection and systematic management of mountains, rivers, fields, lakes, grass and sand. At the 15th Conference of the Parties to the Convention on Biological Diversity at the end of last year, "China Landscape Project" was selected as one of the first ten flagship projects of world ecological restoration in the United Nations.

　　“‘ China Landscape Engineering ’ Treat all ecosystems as ‘ Community of life ’ Through unremitting efforts, millions of hectares of land in China have been restored. " Behind the short and powerful award speech is a broad and profound change.

　　△ Sanjiangyuan National Park

　　Recently, many departments jointly issued the "National Park Spatial Layout Plan", and selected 49 national park candidate areas (including 5 officially established national parks), proposing that China will basically build the world’s largest national park system by 2035.

　　Saihanba, a "green pearl" located in the north of Hebei Province, was a vast wasteland where birds did not live and yellow sand covered the sky half a century ago. Three generations of Saihanba Forest Farm people insisted on planting trees for many years and watered millions of acres of artificial forests with sweat.

　　△ Saihanba Mechanical Forest Farm has a forest area of 1.151 million mu and a forest coverage rate of 82%.

　　On February 25th, 2021, Hebei Saihanba Machinery Forest Farm was awarded as one of the "National Models of Poverty Alleviation" at the National Summary and Commendation Conference. Some people are curious, how can a state-owned forest farm become a model for poverty alleviation?

　　Answer: Eat "green" by "green".

　　△ On August 23rd, 2021, General Secretary of Supreme Leader visited Moon Mountain in Saihanba Mechanical Forest Farm.

　　"We should inherit the spirit of Saihanba, deeply understand and implement the concept of ecological civilization, make persistent efforts and start a second business".

　　In August, 2021, when General Secretary of the Supreme Leader visited Saihanba Machinery Forest Farm, he pointed out that we should jointly build our country, develop the green economy and build the ecological civilization!

　　Ecology and development, many people regard it as a "two-choice" multiple-choice question. General Secretary of the Supreme Leader uses another way of thinking to solve the problem — — Green water and green hills are reservoirs, grain depots, Qian Ku and carbon depots.

　　In recent years, Saihanba Mechanical Forest Farm has actively developed ecological industries such as green seedlings relying on millions of mu of forest resources, and its economic income has increased from less than 100,000 yuan at the beginning of the construction to 160 million yuan. The people around the forest farm rely on the good ecological environment to develop rural tourism, farmhouse music, local products processing and other industries, with an annual social income of more than 600 million yuan.

　　Recently, the forest farm has a new forest management plan. The plan clearly proposes to increase the transformation of ecological values and focus on promoting green development.

　　In the second venture, Saihanba mechanical forest farm absorbed the surrounding people to participate in forest management, forest protection and fire prevention through labor and other forms, further releasing the function of forestry ecology to enrich the people. At the same time, we will carry out experimental research on planting Morchella, Rhodiola and Trollius chinensis under the forest to help the people increase their income and get rich and revitalize the countryside.

　　△ Saihanba technicians are "modeling" pine trees. Generally, the market price of pine trees is not higher than that of 30 yuan, but after clever modeling, the price of pine trees can be increased by more than 30 times, and the price can even reach 10,000 yuan after three to five years of cultivation.

　　Every summer and autumn, mushrooms, Bupleurum chinense and shallots … … The dense forest is full of delicacies. "Just picking mountain onions can sell for more than 2,000 yuan a day." The villagers in Saihanba are full of confidence in this year’s income.

　　The towering Qinling Mountains are luxuriant with vegetation.

　　As the geographical dividing line between the north and the south of China, Qinling Mountain occupies the geographical "C" position in China, and the good ecological environment has created a variety of "biological gene banks" with east-west inheritance, north-south transition and flora alternation.

　　On April 20, 2020, General Secretary of the Supreme Leader visited the ecological protection of Qinling Mountains in Niubeiliang National Nature Reserve, Shaanxi Province.

　　In front of a big tree, the general secretary stopped to touch and observe. The photo frames this moment — —

　　"The Qinling Mountains, which is harmonious with the north and the south, is the central water tower of our country, the ancestral vein of the Chinese nation and an important symbol of Chinese culture. Protecting the ecological environment of Qinling Mountain is very important to ensure the Chinese nation’s long-lasting prosperity and realize ‘ Two hundred years ’ It is of great and far-reaching significance to strive for goals and achieve sustainable development. "

　　The mountains of Qinling Mountains are rich in animal and plant resources. In recent years, Shaanxi Province has placed the protection and restoration of the ecological environment in Qinling Mountains in an important position. The ecological environment of the "biological gene bank" in Qinling Mountains has continued to improve, new species have been discovered one after another, and the "circle of friends" of animals and plants has been expanding — — The wild buckwheat leaf lily, the Tibetan cypripedium population in full bloom, and the new snake species &hellip were discovered for the first time. …

　　△ Wild Buckwheat Leaf Lily

　　The wild population of giant pandas in Qinling Mountains (Shaanxi section) increased from 109 in 1980s to 345 in the fourth national panda survey. The population of golden monkey has reached more than 5,900, and the population of takin has exceeded 5,000. Rare and endangered wild plants such as Taxus chinensis, Davidia involucrata, Leymus chinensis, Agropyron huashanensis and Sequoia Taibai have been effectively protected.

　　Through the continuous implementation of natural forest protection, nature reserve construction, returning farmland to forests and grasslands and other ecological protection and restoration projects, 116 protected areas with a total area of 9,200 square kilometers have been built within the Qinling Mountains, effectively protecting more than 75% of natural ecosystem types and more than 70% of wild animal and plant population types in the province.

　　△ Zhejiang Anji

　　Green is becoming the bright background color of beautiful China.

　　The modern story of harmonious coexistence between man and nature is being vividly interpreted in China.

Originality makes business more valuable.

Yang Yinfen, the new chairman and general manager of Liangpin Store, shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office. At the same time, good shops announced a large-scale price reduction, but related products were mainly concentrated in online stores.

Author | Lei Yanpeng

Editor | Chen Fang

Operation | Liu Shan

The new coach slashed the price.

"At the moment, what is in front of us is not only the problem of living hard, but the problem of living or not. The good shop has 11,000 employees, 11,000 families behind it, and thousands of enterprises and families in the supply chain. "

This is the description of the company’s current situation by the new helm of A-share snack king Liangpin shop. Recently, Yang Yinfen, the new chairman and general manager of Liangpin Store, issued an open letter to all employees, officially opening the first round of reform after taking office. Like his predecessor, Yang Hongchun, Yang Yinfen is a member of the founding team of Liangpin Store, and they are the actual controllers of the company. They are also old colleagues in Kelon Electric Appliances.

In addition to the open letter, another fire after Yang Yinfen took office burned to the price.

Good shops told the "market circle" that "this is the largest price reduction of the company in 17 years, with an average price reduction of 22% for 300 products", mainly focusing on snacks with cost optimization without affecting quality and high repurchase rate, and the overall principle is "price reduction without degrading quality".

"Macadamia nuts, pine nuts, pistachios, cashews and other nuts, meat snacks such as pork jerky, duck neck and roasted sausage, and explosions with high repurchase rate such as spicy strips, dried beans, bread cakes and melon seeds are now the main force to reduce prices." The good shop said.

In the open letter, Yang Yinfen mentioned that this reform is mainly based on "three views":

Looking at the industry, online consumption flow shifts, competition intensifies, various offline snack patterns bloom in an all-round way, and a series of new species appear.

Looking at users, consumption has entered a rational era, consumers’ money bags have become tighter, and the consumption levels of different groups of people have become more differentiated and distinct. How to meet the needs of different users is also a test before them. In addition, the reality that consumers think that good shops are expensive also shows that the price of their products must be more close to the people.

Look at yourself, with the company’s development for 17 years, the organization is bloated and overstaffed, and bureaucracy and departmentalism have emerged. Externally, the development is sluggish, and the scale and profitability are declining.

This open letter shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office.

In his open letter, Yang Yinfen repeatedly stressed that the core purpose of the transformation of good shops is only one: to return to the image of good shops next door and move towards the route of good quality and close price. "No change, we really may lose our qualification at the poker table."

Good shops have previously positioned themselves as "high-end snacks", so this time, the price reduction has a great contrast to the market. Some consumers said: "Consumers are becoming more and more rational, and the brands that cut prices are sober."

After the price reduction was announced, the share price of the good shop also responded.

▲ (the stock price chart since the listing of the good shop. Source/Straight Flush)

During the three trading days from December 1st to December 5th, the share price of Liangpin Store rose continuously, and the daily limit of the first two trading days continued. This is really rare for a good shop. In the previous nine months, its share price has been "halved".

However, this price adjustment will not have much impact on the short-term performance of good shops.

Good shops told the "city circle" that the products with adjusted prices were mainly sold in offline stores, with the adjustment range of 10%-47%. In the first half of 2023, the operating income of these products in offline stores accounted for 13.5% of the total operating income.

In the first half of 2023, the revenue of good shops was less than 4 billion yuan. In other words, the revenue of this part of price adjustment products in the first half of the year was less than 540 million yuan.

This also answered some consumers’ doubts: "It is said that the price has been reduced, but why is it not obvious?"

For example, the good shop said that the large-opening macadamia nuts (400g) on sale dropped to 29.9 yuan/can; The pork jerky with the first order rate is the key product of this price adjustment, and the price of classic pork jerky is 65 yuan/kg; The price reduction of some products is achieved through membership price.

However, after the price reduction of some products in offline stores, the price advantage is not obvious compared with the e-commerce platform with long-term promotion activities. On December 7, in Tmall Supermarket, the discounted price of the large-opening macadamia fruit (400g) in the good shop was 27.9 yuan/can; In the flagship store of Liangpin Store in Pinduoduo, the large-opening Hawaiian fruit is 29.8 yuan/can after 10 billion subsidies, and it is 500g g.

Development encounters bottlenecks.

Three squirrels, good shops and herbs were once the three giants of online celebrity in the leisure snack industry.

Among them, the establishment of good shops was the earliest. Baicaowei was founded in 2007, Three Squirrels in 2012, and Liangpin Store opened its first store in Wuhan in August 2006.

In August 2016, Baicaowei was bought by you for 960 million yuan, and it was listed by taking shortcuts. After many times of listing, three squirrels finally landed in the capital market in July 2019; In February 2020, the good shop realized its dream of listing, calling itself "the first share of high-end snacks".

To talk about the first share, in fact, the share that came to Iraq in October 2016 is the "first share of snacks" in China. However, in recent years, online celebrity has been completely overtaken by the younger generation, and compared with the Big Three, its light has long been dim.

On the eve of the listing of the good shop, Baicaowei "remarried" Pepsi for $705 million, and the story of Baicaowei was lost in A shares. However, the three squirrels and the good shop have been chasing each other.

In 2022, Liangpin Shop finally overtook three squirrels (with a revenue of 7.293 billion yuan) with a revenue scale of 9.44 billion yuan, and became the leader of the snack industry.

▲ (data source /Wind)

There is a very important premise that a good shop can surpass three squirrels-three squirrels have had a bad life in recent years. As early as 2019, the revenue of the three squirrels exceeded 10 billion. However, with the dissipation of the first wave of e-commerce dividends, the development of the three squirrels encountered bottlenecks. From 2019 to 2022, the revenue continued to decline.

From 2019 to 2022, although the revenue of good shops continued to grow, it was actually not much better than three squirrels-in 2022, the revenue only increased by 1.24%. Moreover, the problems of good shops have begun to be exposed.

In the first three quarters of 2023, good shops realized operating income of 5.999 billion yuan, down 14.33% year-on-year; The net profit of returning to the mother was 191 million yuan, a year-on-year decrease of 33.43%. Among them, the revenue in the third quarter was 2.013 billion yuan, down 4.53% year-on-year; The net profit of returning to the mother was 1,998,400 yuan, a year-on-year decrease of 97.88%.

So far, the revenue of good shops has declined for five consecutive quarters, while in the past five quarters, the net profit has declined for three quarters. In 2022, the net profit of good shops was 334 million yuan, less than that in 2019.

The current situation of good shops-it’s difficult.

Yang Yinfen wrote in an open letter: "I said in August this year that the 17-year-old good product is facing the most difficult challenge since it started its business. At the moment, this challenge is still intensifying. In order to stand out from the encirclement, good products must fade away and be reborn like a soaring eagle. "

From the perspective of sales model, good shops are mainly divided into online and offline channels. Among them, online sales are mainly through e-commerce, while offline sales are mainly divided into direct retail business and franchise business.

In 2021, the revenue of its e-commerce business accounted for more than 53%. However, from 2022 to the first three quarters of 2023, the revenue of e-commerce business continued to decline, accounting for less than 45% in the first three quarters of 2023.

For the decline in the third quarter performance, Liangpin Store explained that the overall sales scale of the company fluctuated due to factors such as the stratification of consumer demand and the differentiation of online platforms and users. At the same time, the company’s profits fluctuated in the third quarter due to the increase in labor and rental expenses and the fluctuation of gross profit margin due to the newly opened direct stores.

Leisure and snack industry has low entry threshold, low industry concentration and serious homogenization. In addition, many snack giants mainly use OEM mode, which leads to the low profit rate of the industry.

In the first three quarters of 2023, the gross profit margin of good shops was 28.54%, but the net profit rate of sales was only 3.18%. The net profit rate of good shops has shown a downward trend in recent years, from 4.53% in 2019 to 3.54% in 2022.

Snacks are not easy to sell, and the revenue is declining. At the same time, online traffic is shifting and the cost is getting higher. The new offline model is rising, and new stores are opened, and the cost investment is getting longer. The profit margin, which is not high, can’t stand much tossing.

Under the pressure of performance, while optimizing the cost, it seems to be a "forced" action to make the product price "more close to the people".

A new round of "fighting" begins.

Consumption has entered a rational era, and the province and the flower are the mainstream consumption views of generation Z. Various research reports are proving that the consumption of young people is returning to "rational pragmatism".

At this time, good shops labeled as "high-end snacks" have become somewhat out of date.

At the beginning of 2019, Liangpin Store held a high-end snack strategy conference. At that time, it also spent a lot of money to invite celebrity endorsements. While shouting "high-end snacks", the good shop also said that it would "abandon the price war".

Yang Hongchun, then the chairman of Liangpin Store, said: "The reason why we launched the high-end strategy is actually to avoid the homogenization competition. We want to take their different development paths. Among all the pursuits, there are price-oriented, quality-oriented and brand-oriented. We choose the demand to enter the high-end quality."

Behind the high-end transformation of good shops is the consumption upgrade that people are talking about at that time, and the leisure and snack industry is also in a growth period.

The snack industry in China started from a bag of melon seeds, to the rise of large and small brands, and then to online celebrity brands to compete for traffic. At that time, it was hoped that high-end products would jump out of the price war of homogenization from the positioning, but now the industry is fully competitive and the environment has changed.

On November 28th, Liangpin Store announced that Yang Yinfen was elected as the chairman, and at the same time, he was re-appointed as the general manager of Liangpin Store. Yang Yinfen used to be the director and general manager of Liangpin Store. In September 2022, he resigned as the general manager when he became the vice chairman.

With this "coaching change", Yang Hongchun, one year older than Yang Yinfen and born in 1973, stepped down as chairman and general manager.

Yang Hongchun and Yang Yinfen are both members of the founding team of Liangpin Shop. Since its listing in 2020, the actual controllers of Liangpin Store have been Yang Hongchun, Yang Yinfen, Zhang Guoqiang and Pan Jihong.

▲ (Property right and control relationship diagram between the good shop and the actual controller. Source /2022 Annual Report)

After the change of the helm, the strategy is also changing.

Yang Yinfen said that the good shop will launch a new round of reform around the theme of "strengthening business innovation and improving operating efficiency in an all-round way", with the aim of making product prices more close to the people on the basis of adhering to "good products". The so-called "price reduction does not reduce quality". "This is also a major change in the company’s operations."

This is somewhat similar to the current strategy of the old rival three squirrels. Three squirrels put forward the strategy of "high-end cost performance" at the end of 2022. Three squirrel related people told the "city boundary" that the "high-end cost performance" strategy began to work together in March 2023, and at the same time, some products began to reduce prices one after another.

In other words, the three squirrels have already started to reduce their prices.

The three squirrels have encountered a series of problems in the past few years, especially in 2022, and their performance has fallen sharply. In the words of Zhang Liaoyuan, chairman and general manager of Three Squirrels, "last year was a heavy blow". In an interview with Red Star News, Zhang Liaoyuan concluded that the core reason for being hit hard was that in the process of e-commerce evolution, the three squirrels did not completely keep up. The three squirrels were firmly rooted in the era of shelf e-commerce, but they did not quickly enter the emerging e-commerce.

As an online brand, the three squirrels rely on third-party e-commerce online, and opening stores offline is not smooth.

By the end of 2020, the three squirrels had 171 food shops and 872 alliance shops. By the end of the first half of 2023, there will be only one catering store and 316 alliance stores. In 2022 alone, 118 restaurants and 431 alliance stores were closed. Behind this, it is rebuilding the offline store-the transformation system to the community snack shop.

The three squirrel community snack shops mainly sell their own brands. Different from the original stores, they focus on "cost performance" and are mainly opened in cities below the second tier. People related to the three squirrels told the "city boundary" that since June, there have been more than 150 community snack shops in Anhui, Jiangsu and Zhejiang, and they will expand to the whole country in the future.

Low price or cost performance has become the focus of the snack industry.

According to the Survey of Global Consumer Insights in 2023 released by PricewaterhouseCoopers, considering the impact of the current economic environment and the potential cost of living, one of the most significant changes in consumer behavior is to turn to more pragmatic and rational purchase decisions. Consumers pay more attention to the quality and value of products, and at the same time make full use of promotional activities to compare the prices of different sellers.

Doing raiders, comparing prices, and finding coupons have gradually become people’s habits before shopping.

More and more rational consumers are more and more sensitive to prices. In the snack industry, it is no exception.

In recent years, temporary food stores, snack discount stores and discount-style snack stores have risen rapidly, and the most remarkable feature of these stores is cost performance. Especially, the mass-selling snack shops represented by busy snacks, Zhao Yiming snacks, and snacks are famous, with the help of capital, have taken advantage of new opportunities and expanded vigorously, which has brought great impact to the snack industry.

In November, snacks and snacks in Zhao Yiming were busy merging. Prior to this, in October, Liangpin Store announced its withdrawal after investing in Zhao Yiming Food through a wholly-owned subsidiary for half a year. Recently, Liangpin Store said that it had sued Zhao Yiming Food because it deliberately concealed the company’s major events, namely the above merger, during the cooperation period between the two parties.

Right or wrong, there is no conclusion.

However, in 2022, the good shop also laid out a discount brand-snack stubborn home. In mid-November, the good shop said that the stubborn snacks focus on the Hubei market and plan to open 500 new stores this year.

The snack industry is turning to the battle of cost performance or price. Behind this, the competition is the cost advantage under quality.

By optimizing the supply chain, circulation, packaging, channels, etc., we can reduce costs and increase efficiency, and then reduce prices. This is the long-term solution for the three squirrels of the old online celebrity brand and the good shops, or for the newly rising Zhao Yiming and the famous snacks.

On the snack track, the past two years have been very lively, with expansion, overtaking, merger, store closing, opening, reduction, price reduction, transformation, change … and defense and counterattack. The industry has entered a new cycle, and the "fight" about prices has begun.

Zhang Liaoyuan said that the current snack food field is like the "Warring States Period".

In this battlefield, the crowds are competing and the smoke is filled, depending on who wants to sing and who will appear.

Originally produced in the city, please do not reprint it without authorization.

E-mail for communication suggestions: gaojian@boyamedia.com

Original title: "Good shop is in a hurry"

Read the original text

　　　　On August 12th, the "Shanghai-Hong Kong-Macao Automobile and Motorcycle Series Race and Jet Li One Foundation Cup Charity Touring Car Race" was held at the Shanghai International Circuit. Jet Li led many stars to the event to jointly raise funds for the One Foundation project by racing. China News Agency issued Tang Yanjun photo
　
　　Compared with his peers, Jet Li became famous as a teenager and saw a wider world with a pair of simple eyes. However, life is not always smooth, and he has also experienced ebb and flow, trudging on the winding star road to this day. Tonight, he will be a guest in Lu Yu You Yue to tell the story of private houses.

　　　　A Shaolin Temple made Jet Li famous, but soon after, he gave up everything and chose to go to the United States for development. Faced with people’s incomprehension, Jet Li said in the program that life is like a stock, low and high; He’s not afraid to start over. And his failed marriage with Huang Qiuyan, the teacher elder sister, once made him suffer criticism from the outside world. Now, he has been able to reveal his heart calmly and maturely: "This marriage is the injury and trauma I brought, but I am too ignorant of love." Later, he fell in love with Nina Li Chi, who was born with Sister Ya, and got married and had children, so Nina Li Chi withdrew from the entertainment circle.

　　　　For their 18 years of love, Jet Li said with a happy face that without a wife, there would be no oneself. How much is Jet Li’s net worth now? He can’t tell himself clearly, because all his income is handed in, which is kept and managed by Nina Li Chi.

　　　　"I am a traditional China man, and many girls often feel insecure when facing feelings. Therefore, the husband’s greatest responsibility is to make his wife feel safe. " Jet Li’s confession fully shows the good man’s side.
　

Editor: He Wei

　　[car home domestic spy photos] A few days ago, we obtained a set of real car drawings of the latest pure electric car-Seal 06 GT from BYD Ocean Network from the Internet. This car appeared in the catalogue of the Ministry of Industry and Information Technology before, and its name was (|) at that time. The final name of this car has yet to be officially released. The new car is expected to officially meet us in the third quarter.

[The latest spy photos of Seal 06 GT]

　　Seal 06 GT can be regarded as a production version of the OCEAN-M concept car released at the Beijing Auto Show. Judging from the spy photos, the new car adopts the style design of CROSS, the front face is the style of marine family, the three-stage style looks very dynamic, and the overall mass production reduction degree is still very high.

　　From the side, because the body is only 4.6 meters long, it is still very compact and powerful as a whole. Its B-pillar and C-pillar are decorated in black, creating the shape of a suspended roof, and the hidden door handle also appears in the car. In terms of the tail, the new car also restored the design of the concept car. The rear spoiler echoes the front face and adopts a three-stage style. The tail seal 06 GT shows its identity.

　　However, from the previous declaration, there are several options, such as Seal 06 GT, Seal MINI, Seal 05 EV and Seal X. Judging from the recent listing of Seal 06 DM-i, the editor thinks it is more likely that it will eventually be called Seal 06 GT.

　　The spy photos and the interior are also displayed. This car is still familiar with the design style of Ocean Net. The integrated sports seat, blue interior materials and rotatable suspended central control panel all appear on the car, and its blocking area is close to other models of Ocean Net, with a round shape, in which a crystal shift lever is used.

[Previous declaration map]

　　According to the information previously reported, Seal 06 GT will adopt two power layouts: single-motor rear-drive and dual-motor four-wheel drive, in which the single-motor rear-drive provides two driving motors with different powers, with the maximum power of 160 kW and 165 kW respectively.

　　The front axle of the dual-motor four-wheel drive model is equipped with AC asynchronous motor with a maximum power of 110 kW; The rear axle is equipped with a permanent magnet synchronous motor with a maximum power of 200 kW. The car will be equipped with battery packs with a capacity of 59.52 kWh or 72.96 kWh. The corresponding cruising range under CLTC conditions is 505 km, 605 km and 550 km, of which 550 km is cruising or four-wheel drive model data. (Compile/car home Wang Yin)

　　[Pacific Auto Network Industry Channel]The first domestically produced new product of Automobile Co., Ltd. was officially listed in Shanghai today (February 1st). We were honored to have an interview with Mr. Hu Jun, Vice President of Marketing and Service. This interview is of great significance to the joint venture, its products and future planning.

　

Brief introduction of interviewed leaders:

　　Hu Jun, Vice President of Marketing and Service of Chery Jaguar Automobile Co., Ltd., concurrently serves as Executive Vice President of Joint Marketing and Service Agency.

　　Mr. Hu Jun has rich experience in automobile industry for nearly twenty years. From 1996 to 1997, Mr. Hu Jun worked in Swire China as the general agent and service manager of automobiles. From 1997 to 2007, Mr. Hu Jun worked for GM China Investment Co., Ltd. as the marketing director of GM China Investment Co., Ltd. and the general manager of the sales company. From 2008 to 2011, Mr. Hu Jun worked for Inner Mongolia Lifeng Automobile Group as the CEO. In 2012, Mr. Hu Jun joined Chery Jaguar Land Rover Automobile Co., Ltd. as the vice president of marketing and service; Since May this year, Mr. Hu has also served as the Executive Vice President of Joint Marketing and Service Agency.

　

　　editHello, Mr. Hu, I am the editor of the new car channel from Pacific Auto Network. I’m glad to be near the interview room with you before Chery Land Rover goes public. I hope to take this opportunity to let more domestic consumers know about Chery Jaguar Land Rover Automobile Company, a new joint venture.

　　General manager HuHello, let’s get started.

　　editHow has the sales network of Chery Jaguar Land Rover been set up now?

　　General manager Hu: Now we haveSigned 248 contracts,175 dealers have been put into operation.. These dealers are certified by both parties and meet the specifications of Jaguar and Land Rover within the brand framework.

　　editWhy did Jaguar Land Rover choose this time point for localization? What do you think of the fake aurora?

　　General manager HuChina’s market is very good, and no one wants to give up the number one automobile sales market in the world. Jaguar Land Rover’s sales in China have reached the number one in the global market.After localization, Jaguar Land Rover is more likely to gain a foothold and respond faster to the market.. As for the shanzhai Aurora, the shanzhai products can’t reach the genuine manufacturing quality of Land Rover, and the shanzhai can at least prove that this model is successful, although we don’t encourage shanzhai.

　

???? Evolution does not stop, Honda is safer to drive. On September 26th, 2025 Accord Sharp T-Motion went on the market, leading the world in carrying Honda SENSING 360+, which is the latest intelligent driving assistance system developed by Honda worldwide. It is the first to introduce Honda CoPilot Pro intelligent driving assistance system for high-speed pilot assistance, providing joint venture with the most comprehensive intelligent driving assistance in the same level from low speed to high speed, bringing smarter, more scientific and more secure driving experience.

???? The 2025 Accord Sharp T-Motion Ultimate is equipped with Honda SENSING 360+, and the market guidance price is 238,800 yuan; Rui T Dynamic Premium Edition adds an optional package of 15,000 yuan, and also upgrades the high-level intelligent driving Honda SENSING 360+. For details, please consult local Guangqi Honda special sales service stores.

Intelligent driving takes safety as the first priority, and Honda SENSING 360+ full speed domain "increases safety and reduces burden".

???? Safety is the background color of intelligent driving.However, with the rapid upgrading of intelligence, all kinds of cool and eye-catching functions take turns, and the market only focuses on the quantity of hardware, pursuing short-lived freshness, but ignoring the original intention of intelligent driving to bring users a safer and more comfortable driving experience. As a set of safe driving assistance system developed by Honda for fully automatic driving in the future, Honda SENSING system adheres to the principle of safety-oriented, refuses simple fancy skills, and has evolved for 22 years, protecting car owners from traffic accidents while reducing driving burden, so that car owners can enjoy driving pleasure.

???? The latest Honda SENSING 360+ equipped with the 2025 Accord adds three major upgrade points of Honda CoPilot Pro intelligent driving assistance system, namely, high-speed navigation assistance, driver’s abnormal response system and door-opening collision warning, including six intelligent driving assistance functions, which realize 360 global perception through eight ultrasonic radars, five millimeter-wave radars, six cameras and one driver monitoring camera. With more than 20 more mature and safer driving assistance functions, the convenience and safety of driving are greatly improved, and Honda’s deep understanding and humanistic care for users’ needs are shown in details.

???? Safety begins with foresight.Honda CoPilot Pro intelligent driving assistance system introduced by Honda SENSING 360+ has four intelligent driving assistance functions: overtaking assistance, on-ramp assistance, parallel assistance and curve deviation warning, so that drivers can enjoy driving on the expressway. thereinOvertaking assist functionIt can intelligently evaluate the surrounding environment and automatically assist to complete lane change, which makes the overtaking process fast and safe, solves the driver’s hesitation and anxiety when overtaking, and reduces the driver’s control burden and psychological pressure. Honda also gave full consideration to the entrance and exit of the ramp.On-ramp auxiliary functionJust like a caring guide, he takes the initiative to intervene when approaching the exit, assisting the driver to complete the operation of the turn signal, throttle, brake and steering wheel to ensure safe and smooth entry into the ramp. It is a double test of driver’s skill and patience to merge the lines on the road with dense traffic.Parallel auxiliary functionIt can automatically slow down on the road with dense traffic and keep a reasonable distance from the incoming vehicles, thus effectively avoiding the risk of rear-end collision. The addition of these intelligent driving functions not only simplifies the driving operation steps, but also invisibly enhances the driver’s confidence and makes every driving more leisurely.

???? For the risk of cornering at high speed, Honda SENSING 360+ is equipped for the first time.Corner deviation early warning function. The system combines high-precision map and camera information, and when the vehicle enters the corner at a high speed, it gives early warning in time and automatically slows down, which greatly reduces the possibility of accidents. It not only shows Honda’s ultimate pursuit of safety, but also provides unprecedented safety guarantee for drivers, making every turn full of confidence.

???? Guarding is more than the road.In addition to upgrading the safety and convenience during driving, Honda also pays special attention to the health and safety of drivers. Equipped with the 2025 AccordDriver’s abnormal coping systemA driver monitoring camera is added, which can sense the driver’s state in real time during driving. Once abnormal posture or eye closure is detected, the warning light will be started immediately, automatic deceleration will be made, auxiliary parking will be stopped, and emergency rescue center will be called.

???? See care for details.When parking,Door opening collision warning functionIt also reflects its all-round consideration of user safety. Through intelligent monitoring, once the door opening risk is found, the system immediately reminds the driver by flashing the indicator light of the side rearview mirror and issuing a prompt tone, which effectively avoids the door opening collision accident.

Integrating global R&D with digital technology in China, Super Accord is more reliable.

???? As a global benchmark for mid-to high-end cars and Honda’s global flagship model, Accord has developed for 48 years and evolved in the 11th generation. It is not only an early adopter and popularizer of Honda’s top technology in the world, but also always reflects the humanistic temperature of Honda’s technological safety.

???? The most advanced Accord in the world is in China.The domestic automobile intelligent competition is the fiercest, and Accord responds to the industry involution with technological innovation. The 11th-generation Accord made in China, known as the strongest joint venture technology product, is the first in the world to be equipped with Honda CONNECT 4.0 intelligent guidance interconnection system and cockpit environment control knob, bringing the world-leading intelligent cockpit to China users. This time, it is the first time in the world to carry Honda SENSING 360+, and its intelligent driving ability is smarter and more secure, and its strength has advanced into the first echelon of joint venture intelligent driving.

???? Super Accord makes users feel more at ease.At the moment of electrification and intelligent arrogance, reliability and safety are still the essence of building a car and the underlying logic of users choosing a car. Accord has also been upgraded in the past generations, continuously improving its reliability and safety, from the application of ACE advanced compatibility body to the standard 10 airbags in the whole system; From applying the new architecture of Honda Architecture to build a highly rigid body, to the safety-oriented upgrade of Honda SENSING 360+, and the innovation of Honda CONNECT 4.0 with both entertainment and safety, Accord has continuously refreshed the upper limit of reliability and safety, becoming the super Accord in the hearts of 25 million users worldwide and 3.4 million users in China.

???? The long-term insistence on reliability and safety has also won the reputation of the industry and users. Accord won the championship in the new car quality IQS ranking of J.D. Power in six years and five years, and all the core three items of collision results in China Insurance Research Institute received excellent G evaluation, ranking first in the B-class car maintenance rate all the year round. Today, there are more than 700,000 Accords that are more than 15 years old on the road.Choosing Accord means choosing a brand that has stood the test of time and market and is trustworthy.

???? Choose a long-term peace of mind to make smart driving safer.The 2025 Accord is the world’s first Honda SENSING 360+, allowing users to truly benefit from the smart driving technology. In the future, Accord will continue to optimize and upgrade the smart driving technology, and use the power of technology to make smart driving auxiliary travel safe, so that everyone can enjoy and love traveling with peace of mind.

　　BEIJING, Beijing, December 4 th-3 rd, the film "Flying Life" held a press conference in Beijing, starring Shen Teng, Johnny, Andrew and Zhang Ben Yu. Recalling the filming on the set, everyone broke the news of the happy past.

　　The reporter learned that in "Flying Life", Shen Teng plays an out-of-date "car god", which is not only super powerful, but also extremely attractive. Earlier, when the styling of racing drivers in Shen Teng was exposed, some people said that Han Han had shot the most handsome Shen Teng. However, for this evaluation, Shen Teng had another opinion, "Not all of them were shot by the director, mainly because I have a good foundation", and then further stated that "Flying Life" is actually an idol comedy, referred to as a comedy.

　　Talking about the experience of driving a racing car this time, Shen Teng admits that there is no pressure. He usually likes racing cars very much. "I had a driver’s license and a drift certificate before. This time I participated in training for the show and got a rally certificate." At the scene, Shen Teng was also trampled on an engine when Tian Yu broke the news. It turned out that in the movie, Shen Teng had to retake his driver’s license in order to return to the car world, and it was none other than Tian Yu who played the driving school coach. This is also the second time that the two met after goodbye mr. loser, and teachers and students of Charlotte became teachers and students of driving school, which is expected.

　　Besides Shen Teng, there is also a "car god" Johnny in the movie, who is also Shen Teng’s strongest opponent. Talking about their first cooperation, Johnny said that his thigh suffered a lot. "Brother Teng is so humorous that it is difficult to make eye contact with him. When I see him, I want to laugh, so I can only pinch my thigh to suppress my laughter.".

　　In the movie, Andrew played the role of Shen Teng’s navigator. In order to help Shen Teng fulfill his dream of coming back to the car world, he sacrificed a lot, and even jumped on the pole dance to help Shen Teng pull the competition sponsorship. Talking about the experience of pole dancing, Andrew immediately "accused" the director Han Han. "This scene was temporarily added. Originally, the director only wrote one line in the script, that is, singing and dancing. As a result, I arrived at the scene and was notified at short notice to learn pole dancing."

　　In addition to the actors’ acting skills, the film "Flying Life" has also made great efforts in the presentation of racing scenes, not only refitting several top professional racing cars, but also going to Xinjiang to shoot rally scenes. Several heavy racing scenes in the film are all really smashed with professional racing cars, just to bring the audience the most exciting racing experience.

　　It is reported that the film "Flying Life" will be released nationwide on the first day of the Lunar New Year.

　　Recently, a well-known "fake" blogger posted a video on social platforms saying that "() the product ingredient list is fake, there is no powder in the hot and sour powder, and the lotus root powder is doped with cassava starch", which has aroused widespread concern in society.

　　On November 4th, the market supervision department of Dongxihu District in Wuhan issued a briefing: Recently, an informant provided a clue about "sweet potato starch was not detected in hot and sour powder" and "cassava gene was detected in Gui Xiang nut lotus root starch" allegedly commissioned by Hubei Liangpinpu Food Industry Co., Ltd. The Market Supervision Bureau of Dongxihu District attaches great importance to it, and has filed an investigation and handled it according to the law.

　　On the same day, Weibo, the official of Liangpin Store (603719.SH), issued a statement in response: Recently, some netizens reported that the company’s lotus root starch and hot and sour powder were "falsified in the ingredient list". After preliminary investigation, all the indicators of related products were qualified in the multi-batch inspection of the company and manufacturers this year. The company attaches great importance to food safety, respects and protects the rights and interests of consumers, and will also safeguard the legitimate rights and interests of the company according to law.

　　The good shop also issued relevant test reports to Yinshi Finance, and responded that the lotus root starch products complained by the "counterfeiting" bloggers were sent to different testing institutions in June, July and September, 2024, including the identification of specific genetic components. A number of tests concluded that cassava components were not detected.

　　Another hot and sour powder product was sent to two testing institutions for testing in September and October, 2024, and all indicators of this product were qualified. In addition, the test results in previous years also showed that the sweet potato powder cake contained sweet potato-derived components and no corn, wheat and cassava-derived components were detected. The company emphasizes that many institutions that submit related products for inspection are authoritative third-party testing institutions with CMA and CNS certification qualifications.

　　The good shop also said that the company is currently cooperating with the market supervision department to conduct random inspections, and the results need to be announced by the market supervision department. At the same time, the company has sent samples to a third-party inspection agency for re-inspection at the first time after receiving feedback from bloggers. Among them, the latest genetic test report of hot and sour powder cake raw materials is expected to be issued this week.

　　Regarding the rumors that the products involved were taken off the shelf, the good shop explained to Yinshi Finance that the above two products were not taken off the shelf and were still being sold normally. However, due to the large number of buyers recently, some online channel products have been sold out, and the offline channels are currently well supplied, so consumers can purchase them normally.

The new look of Douhong Primary School. (data picture)

Douhong Primary School in 1980s. Photo by Dai Xingtang

Students in Class 1, Grade 6, Douhong Primary School are having a science class. Dai Longfei

　　Focus on this issue

　　Rural education development

　　After the founding of New China in 1949, Douhong Primary School in Douhong Village, Huize County, Yunnan Province began its own evolutionary history. From being funded mainly by the clansmen, to being funded by all the villagers themselves, and then to being fully funded by the government, Douhong Primary School has gradually transformed from a humble ancestral hall into a modern standard school with several buildings, playgrounds and complete teaching facilities.

　　"Overcome the obstacles", earn work points, work-study program, fund-raising, literacy, two exemptions and one supplement, nutrition improvement plan, "985" & HELIP; … In the past 70 years, Douhong Primary School has grown up with the Republic. Every historical term in Douhong Primary School is a projection of the grand history of educational development in the Republic. A drop of water can reflect the brilliance of the sun. From the "triple jump" of Douhong Primary School, people can feel the vivid practice and vigorous pulse of the new China education development.

　　In 1946, Yang Anfu, an old branch secretary of Douhong Village, Huize County, Yunnan Province, was 7 years old at that time and had reached the age of primary school. The "Yulu Center National School" is just at home, and it takes only a few minutes to walk to school. Every day, Yang Anfu has to go through a school gate and then enter an arch with a plaque of "Kesheng Zuwu" to reach the school.

　　"At that time, I studied San Zi Jing and Hundred Family Names, and I also learned some arithmetic. After liberation in 1949, there was history, geography, language and music. " Talking about the past, 80-year-old Yang Anfu was a little excited, and even sang The Yellow River Cantata’s melody.

　　More than 70 years have passed, and Yang Anfu has watched Douhong Primary School gradually change from an ancestral temple to a school with a three-story teaching building, a three-story teacher dormitory, a two-story canteen, a basketball court and toilets, a computer room, a science classroom and a music classroom. Moreover, children can eat nutritious meals with meat and vegetables every day without spending a penny.

　　A school that grew out of the ancestral temple.

　　Speaking of Dai’s ancestral hall, retired teacher Dai Purun opened a chatterbox. He was born in Douhong Village, completed his primary school studies in Douhong Primary School, and returned to Douhong Primary School as a teacher and principal for 31 years after graduation.

　　"The steep red village is almost entirely our Dai clan. Dai’s clan is very discerning. In order to train more scholars for the family, in 1912, the family hired Wang Yongji, a native of Xuanwei Xize, to open a school in the ancestral hall of the family. The students were mainly Dai’s descendants. " Depprun said.

　　In 1954, Dai Purun was 7 years old, and when he reached the age of going to school, he went directly to his own school to study.

　　"At that time, the new China was just established, and the government could not invest a lot of money to set up rural education in the face of the riddled mess. It can only emphasize ‘ Farmers’ education should be done by themselves ’ The Dai family is still the main investor of Douhong Primary School. " Depprun said.

　　Dai invested in repairing the ancestral school, which is "the best building in the village". At that time, Dai Dongyin was the township head, Dai Bingqiang was the husband, and Dai Bingxian was the teacher. A shareholders’ meeting composed of local elders and squires was responsible for the operation of the whole school. The Dai family took out part of the land rent for inviting teachers, repairing houses and purchasing school supplies.

　　Up to now, Dai Purun still clearly remembers the plaque of "Kesheng Zuwu" hanging on the arch.

　　"Gram is to conquer, rope is to bind, and the plaque records the achievements of Dai clan people in conquering bandits. Building the school in the ancestral hall is also a tribute to the ancestors and an emphasis on education. " Dai Purun said that studying as a child is very solemn and serious. "Every time my husband asks us to recite, we have to make a bow before Confucius ranks, and then begin to recite."

　　In the early days of liberation, teachers were difficult. There was only one teacher, Zhao Guoyi, for more than 80 students in four grades in Douhong Primary School, but Zhao Guoyi was the first teacher of "a large number of outstanding people" such as the deputy magistrate of Huize County, the director of forestry bureau and the director of post office, including Dai Puyan, a key figure in the development history of Douhong Primary School in the 1980s.

　　By the 1960s, the scale of Douhong Primary School had expanded to more than 100 people, including students from three surrounding villages, and the shortage of teachers was even greater.

　　In 1961, Dai Purun was recommended to No.4 Middle School and No.1 Middle School in Zhehai Town because of his excellent grades and excellent academic performance. Not long after, his teacher Zhao Guoyi found him, hoping that he could go back to Douhong Primary School to teach.

　　"At that time, I was only 15 years old and my family was poor. I could work early to subsidize my family, so I agreed." Dai Purun said, "Chinese and mathematics are all in the bottom. Our three teachers take classes in four grades and earn 10 work points a day, which is equivalent to an adult labor force."

　　Dai Purun was transferred to Yantan Primary School after only one year as a teacher in Douhong Primary School, but this year he taught a "good student", which is another key figure in the development history of Douhong Primary School and Dai Xingshan, the oldest branch secretary in Douhong Village.

　　From 1960 to 1966, Dai Xingshan went to primary school in Douhong, using a brush and toilet paper, sitting on a stone bench and a stone table with four students behind it. "The conditions are very difficult." After graduation, Dai Xingshan went out to serve as a soldier and returned to Douhong in 1980.

　　"After more than ten years, the school building has not changed much, the number of students has increased to more than 300, the school space is obviously insufficient, and the building is seriously aging." In Dai Xingshan’s eyes, Douhong Primary School should be changed.

　　Dai Puyan has the same view as Dai Xingshan. After graduating from Douhong Primary School in 1955, Dai Puyan went all the way to Dongchuan Normal School. After graduation, he was assigned to work as a teacher in a neighboring town. In 1978, he was transferred back to Douhong Primary School as the principal.

　　Returning to his alma mater again, Dai Puyan described it as "a big surprise" — — The old ancestral hall of Dai family is full of broken beams and columns, collapsed walls and even branches.

　　"One thousand collapsed? Who will guarantee the safety of teachers and students? " In Dai Puyan’s view, Douhong Primary School should also change.

　　However, just after the "Cultural Revolution", the countryside was in depression. "I have to change." Dai Puyan thought.

　　Soon, the opportunity came. The county education bureau held the annual meeting of parish leaders, attended by Dai Puyan. "After listening to the report and group discussion, I got the nerve to tell the truth about the steep red, and the venue was silent at that time."

　　Dai Puyan felt a knock on the shoulder from behind. Looking back, he was Yang Neng, the head teacher of Dongchuan Normal School, who was then the director of Huize County Education Bureau. Yang Neng told him, "Come to my house in the evening."

　　With uneasy feelings, Dai Puyan came to Yang Neng’s house at night.

　　"Is your speech at the group meeting true today?" Yang Neng asked.

　　"I have been studying under you for three years and can’t lie." Dai puzhen said.

　　"Well, I’ll give you 6000 yuan to repair Douhong Primary School." Yang Neng said.

　　But Dai Puyan still has his own ideas. "According to the meaning of the Education Bureau, it means tinkering, but Douhong Primary School has more than 300 students, and the existing scale can no longer accept so many people. Moreover, the ancestral hall has been used for decades, and there is no value in repairing it. It should be demolished and rebuilt." Dai Puyan didn’t express his meaning directly, but promised to go back and finish the task.

　　Back in Douhong Primary School, Dai Puyan expressed his thoughts with the education group leader. "6000 yuan to build a new school? And if you tear down Dai’s ancestral temple, will the people allow it? " The education team leader asked.

　　Dai Puyan didn’t think about the idea of his uncles and brothers. "This is the ancestral hall that demolished his own home, and the clan opposed it very loudly, but I am the principal, responsible for the safety of teachers and students, and doing a good job in education is also for the future of Dai’s family." In the opposition of the clan, Dai Puyan still started work.

　　Tear down the ancestral temple and rebuild the school.

　　Under heavy pressure, the reconstruction project of Douhong Primary School started at the end of 1982. Tear down the ancestral temple and start all over again! Dai Puyan is very motivated, and teachers and villagers are also very supportive.

　　At that time, the release of "Decision on Popularizing Primary Education" and "Notice on Strengthening and Reforming School Education in Rural Areas" also mobilized the enthusiasm of farmers, and rural areas all over the country spontaneously raised funds and collected donations to raise funds through various channels to set up education.

　　In just one year, a small civil structure building with two floors and 10 rooms was built, with a total cost of 15,000 yuan. Except for 6,000 yuan given by the county, all the rest were self-raised.

　　"In fact, there was a lack of money, materials and manpower at that time." In Dai Puyan’s words, rebuilding the school is "rolling the felt together, and the wider it is".

　　Lack of money, the villagers 5 yuan, 10 yuan together; Lack of materials, people have donated pillars and rafters of wood, and bricks and tiles; Shortage of manpower, all 17 teachers went into battle, carrying wood and bricks, "their shoulders were crushed" … …

　　A few years after the house was built, Dai Puyan was transferred, and Dai Purun took over as the principal.

　　"In 1988, I returned to Douhong Primary School, and a two-story house with civil structure was built. At that time, Douhong Primary School was the best school I had ever stayed in, but I still have regrets." What Dai Purun said is that the school has no supporting facilities such as toilets and playgrounds, and the conditions are still difficult.

　　Dai Purun found his student, then Dai Xingshan, the village party secretary of Douhong, hoping that he could mobilize the villagers to raise funds to repair the toilets and playgrounds.

　　"At that time, the funds of Douhong Village were still very tight." Dai Xingshan recalled, but Dai Purun thought, "It is worthwhile to spend some money on education no matter how tight the funds are."

　　Dai Purun persuaded Dai Xingshan. Dai Xingshan took the brigade members from door to door to raise funds, and finally raised 9000 yuan, built toilets for the school, leveled the playground, built a basketball court, and added simple desks and chairs & HELIP; …

　　Recalling the past, Dai Xingshan felt particularly difficult.

　　"At that time, the national policy, education is hierarchical management, middle schools belong to the county level, and primary schools belong to township management. The construction of the school mainly relies on the villagers to raise funds. In addition to fundraising, Douhong Village raises funds from 5 yuan, and the cadres of the brigade go down to raise funds from the people every day. " Dai Xingshan said.

　　In order to solve the financial difficulties, the Compulsory Education Law of People’s Republic of China (PRC) issued in 1986 and the detailed rules for the implementation of the Compulsory Education Law of People’s Republic of China (PRC) later refined the education surcharge to the people’s governments at the township level, and the funds needed for the new construction, renovation and expansion of schools were refined to the villages and towns, adding the content of applying part of the school’s work-study program income to improve school conditions.

　　Dai Xingshan was impressed by the work-study program. "At that time, the place was very poor. Students’ textbooks, notebooks, pencils, teachers’ teaching AIDS, and lighting fuel were all gone." One day a week, teachers take students to do some local services, such as collecting firewood, moving bricks and tiles, carrying coal and picking wild fruits … … Solve the teaching needs through labor income.

　　At that time, Chen Zhengliang, the later headmaster of Douhong Primary School, was the head teacher in the school. From grade two to grade five, Chen Zhengliang earned more than 500 yuan through work-study programs with more than 30 children in his class for more than two years.

　　"At that time, the tuition fee was only 8 cents, but many villagers still couldn’t afford it. Through work-study programs, no student in the class asked for money to pay tuition fees at home in those years. We also bought many school supplies and were completely self-sufficient. " Chen Zhengliang said.

　　Rural subsidy, mass fund-raising, work-study program … … With the word "bitter" as the head, Douhong Primary School has changed from a dwelling ancestral hall to a building with two-story civil structure classrooms, and is also equipped with toilets, playgrounds, simple desks and teaching AIDS.

　　At this point, Douhong Primary School has become the "best primary school" in Siliba Township.

　　In 1993, Dai Pugui took over from Dai Purun as the principal of Douhong Primary School. Dai Pugui caught up with a good time and did a good thing.

　　The good thing is that Douhong Primary School was listed as a civil school building reconstruction project school in 1998. "At that time, the superior subsidized 50,000 yuan, and the people in the village raised funds per capita in 40 yuan, raising a total of 80,000 yuan to build a brick-concrete structure teaching building with an area of 340 square meters. The construction area of Douhong Primary School has been greatly expanded, and the conditions for running schools have improved significantly. " Dai Pugui said.

　　In the 1990s, the Central Committee of the Communist Party of China and the State Council promulgated the Outline of Education Reform and Development in China, which set the goal of basically popularizing nine-year compulsory education and basically eliminating illiteracy among young people at the end of the 20th century ("two basics"), and pointed out that the focus and difficulty of "two basics" were in rural areas. In addition to daily teaching, Douhong Primary School also undertakes the task of "two basics".

　　"For more than three years in a row, we gave classes to children during the day and to villagers at night." Dai Putian, an old teacher, still remembers that there are 42 classes in the literacy textbook, and every night for 2 hours, teachers take turns to go to literacy classes.

　　"The slogan at that time was ‘ One is in charge of two schools (night schools and daytime schools), and one teacher teaches two ’ 。” Dai Xingshan said that Douhong Village completed the task of "two basics" in 2000.

　　Bitter words are the first step, and hard work promotes education.

　　Now Douhong Primary School has a beautiful and clean environment, complete basketball court, canteen, dormitory and six functional rooms. There are more than a dozen awards hanging in the teacher’s office: &hellip, the first comprehensive assessment of the advanced school in Yulu Township and the second-class school in Yulu Township; …

　　"After 2000, the development of the school has hardly encountered any difficulties. The wave of policy dividends has made Douhong Primary School enter a period of rapid development. Not only has the infrastructure been further improved, the teaching reform has been continuously promoted, and the teaching results have been outstanding." Dai Xingsheng (2001— President in 2014) said.

　　On June 11th, 2001, the State Council held a national conference on basic education, issued the Decision of the State Council on the Reform and Development of Basic Education, made a decision to further improve the management system of compulsory education in rural areas, and put forward a new system of "under the leadership of the State Council, the local government is responsible for the management at different levels, with counties as the mainstay". At the same time, the central government has decided to allocate 5 billion yuan each year to develop rural compulsory education in poverty-stricken areas, and the special transfer payment will be used for the renovation of dilapidated buildings, the payment of teachers’ salaries, and the assistance of students with financial difficulties.

　　With more and more foreign teachers, teachers’ accommodation has become a problem. After the abolition of agricultural tax in 2005, the government allocated 100,000 yuan, and Douhong Primary School demolished a two-story civil classroom built in 1983, built a brick-concrete structure complex building with an area of 460 square meters, and also carried out a series of ancillary constructions.

　　In January, 2006, the national conference on the reform of rural compulsory education funds guarantee mechanism was held, and it was decided that the rural compulsory education funds would be increased by 218.2 billion yuan in the next five years, and the tuition fees for rural primary and secondary school students would be reduced by 140&mdash per person each year. 180 yuan. China has gradually brought rural compulsory education into the scope of public financial security, explicitly exempted all rural compulsory education students from tuition and miscellaneous fees, and continued to implement the policy of "two exemptions and one subsidy" (exempting books and miscellaneous fees and subsidizing the living expenses of boarding students) for poor students, thus further reducing the burden on villagers in Douhong Village.

　　In 2011, the nutrition improvement plan was implemented, and the children in Douhong Village benefited again.

　　"From my study to now, for more than 50 years, my children have been eating corn, potato and soybean for a long time. Now, the nutritious meals include beef, pork, milk and eggs, and they are all free. " Dai Xingshan said with emotion.

　　In 2013, in order to make children eat hot meals, Douhong Primary School built a two-story 271-square-meter canteen on the playground.

　　"The children have a place to sit, and there are clean and nutritious hot meals to eat. Parents can rest assured and students can rest assured." Dai Xingsheng said.

　　In 2017, Douhong Primary School built a new teaching complex of 960 square meters, equipped with computer room, science classroom, art room, library and sports function room. The teaching quality has long been among the best in the second-class schools in Yulu Township.

　　"There are 13 primary and secondary schools in Yulu Township, and we are positioned as a second-class school. Among the seven second-class schools, Douhong Primary School has the longest history and the most outstanding school achievements. Since 2005, children from Douhong Primary School have been admitted to ‘ every year. 985’ ‘ 211’ Colleges and universities. " Zhu Yunguo, principal of Yulu Township Central School, said.

　　In the teacher’s office, in addition to various awards, there is also an impressive bulletin board: Dai Puzeng, a cadre of the Organization Department of Kunming Municipal Committee; Dai Puyi, director of Huize Forestry Bureau; Kong Lingming, a student in Peking University; Dai Guo, a student of Nankai University … … In the past 70 years, there have been nearly 100 outstanding alumni from Douhong Primary School.

　　Huize County, a national poverty-stricken county deep in Wumeng Mountain, has 128 students admitted to Peking University and Tsinghua since 2010.

　　What caused such changes in education in Douhong Primary School and Huize County?

　　In the view of Chen Jiaming, the former director of Huize Education Bureau, the reform of education investment system has completely changed the face of Huize education, and the reform of education management system has greatly improved the quality of education in Huize County.

　　"In the past, it used to be earthen houses, earthen tables and earthen bricks. The production team’s palm-sized public houses were used as classrooms, and it was very difficult to run a school. With the continuous increase of education funds, the implementation of a series of projects, such as compulsory education projects in poverty-stricken areas, boarding school construction projects, and weak school reconstruction projects, has made the standardization of school construction higher and higher, and schools are getting better and better. Most schools are already the best and most beautiful buildings in the area. " Chen Jiaming said.

　　The development of hardware ultimately serves the improvement of education quality. In order to let more students in poor mountainous areas change their fate through education, Huize County has carried out systematic and in-depth reform of education management system since 2000, laying a solid foundation for the rapid development of education.

　　"In line with national policies, Huize County has also carried out a series of reforms in education." Chen Jiaming said, first of all, the education funds and personnel were unified from the past township management to the county management, and the Education Bureau had the power to plan the overall school layout and personnel arrangement, and the county education played a chess game. Secondly, the principal appointment system should be implemented within the school, and the administration should be thoroughly removed, so that the principal can run the school with peace of mind. At the beginning of the new millennium, the local government has made a scientific allocation of educational resources and made a realistic layout of schools. "Primary schools should be run in large administrative villages as far as possible, junior high schools should be run in central towns, and senior high schools should be run in county towns", so as to concentrate resources and scale and improve the efficiency and quality of running schools.

　　Chen Jiaming proudly said that facts have proved that the reform of Huize education over the years has been successful — — The quality of high school education is outstanding, the layout of primary and secondary schools is reasonable, the teaching staff is stable and of high quality, and the students return … …

　　In the teaching building of Douhong Primary School, the eight characters of "Bitter words are the first, and hard work promotes education" shine.

　　"In the past 70 years, this is the spirit of struggle that runs through the history of Douhong Primary School." Dai Longfei, the current principal of Douhong Primary School, said that the triple jump completed by Douhong Primary School in 1980s, 2000 and 2013 could not be separated from hard work, the support of national policies and the concern of the people. The development history of Douhong Primary School reflects the development history of basic education in New China.

　　■ Link

　　National Policy and Douhong Primary School

　　In the early days of New China:

　　"Farmers’ education should be done by themselves"

　　Douhong Primary School attends classes in Dai’s ancestral hall, with Dai’s clan as the main investor.

　　In the 1980s:

　　The Compulsory Education Law of People’s Republic of China (PRC) issued in 1986 and the detailed rules for the implementation of compulsory education in People’s Republic of China (PRC) later refined the education surcharge to the people’s governments at the township level, and the funds needed for the new construction, renovation and expansion of schools were refined to the townships and villages.

　　Rural areas all over the country have spontaneously raised funds and donations, and raised funds through multiple channels to set up education. Douhong Primary School has a brick-concrete structure teaching building, built a playground and toilets, and the conditions for running schools have gradually improved.

　　The new Millennium:

　　In 2001, "the State Council’s Decision on the Reform and Development of Basic Education" further improved the management system of rural compulsory education, and put forward a new system of "under the leadership of the State Council, the local government is responsible, and the county is the mainstay".

　　In January, 2006, the national conference on the reform of rural compulsory education funds guarantee mechanism was held, and it was decided that the rural compulsory education funds would be increased by 218.2 billion yuan in the next five years, and the tuition fees for rural primary and secondary school students would be reduced by 140&mdash per person each year. 180 yuan. Gradually bring rural compulsory education into the scope of public financial security, explicitly exempt all rural compulsory education students from tuition and miscellaneous fees, and continue to implement the policy of "two exemptions and one subsidy" for poor students.

　　The development of Douhong Primary School has entered the fast lane, the campus building has taken on a new look, six functional rooms are complete, and the quality of education has been significantly improved. (Reporter Dong Luyong correspondent Zhu Yunguo)