December 29th-On December 28th, the campaign of "Take Action to Protect Yourself and Your Favorite" was held in Shanghai Jiajie International Plaza, and Hotaru Akanei, a famous Japanese actress, also appeared to support the campaign.

　　It is reported that Hotaru Akanei, once a popular actress of Japanese No.1, has now withdrawn from the AV entertainment circle and turned to actively participate in AIDS prevention public welfare undertakings. This time, Hotaru Akanei expanded the scope of publicity and came to Shanghai for the first time to make a personal appearance. At the scene, Hotaru Akanei appeared in a lovely costume, not only warmly greeting the audience, but also personally speaking in Chinese to appeal to people to pay attention to AIDS and pay attention to AIDS prevention. In addition, she also emphasized that many adult movies in Japan are false, so don’t imitate them deliberately to avoid hurting yourself.

　　During the event, Hotaru Akanei also donated 5,000 condoms to the organizers to support AIDS prevention. After the conference, he personally took to the streets to distribute autographed condoms to passers-by and took photos with fans.

　　It’s a great change for Hotaru Akanei from a popular actress to a charity ambassador now. In this regard, she also generously said that because of her previous work, she knows the pain caused by AIDS very well, but her awareness of AIDS prevention in Japan is generally weak. "I hope I can use my influence to influence people who support and care about me." Regarding the future development of public welfare undertakings in China, Hotaru Akanei said: "I will continue to participate in such public welfare activities in China. First of all, I would like to thank the fans who have been supporting me on the Internet. Secondly, I hope that one day I can learn Chinese well as soon as possible and communicate directly with everyone in Chinese. "

On December 4, four law professors were sworn in at the public hearing/Xinhua News Agency

　　The Judiciary Committee of the US House of Representatives held its first hearing on the impeachment investigation of President Donald Trump on the 4th. Some legal experts have determined that Trump’s contacts with Ukraine conform to the definition of "misdemeanor or felony" that can be impeached in the US Constitution.

　　In addition, the US federal prosecutor recently interviewed Andrei KoBorev, CEO of Ukrainian oil and gas company, to investigate the business transactions between President Donald Trump’s personal lawyer Rudy Giuliani and his partners.

　　Is the president’s action unconstitutional?

　　On the same day, the Judiciary Committee of the House of Representatives "took over" the impeachment investigation hearing of the Intelligence Committee and listened to legal experts’ opinions on the constitutional basis of impeachment. At the public hearing, four law professors were invited to testify on the constitutional basis of impeaching the president. At the hearing, the positions of the democratic and Republican parties were seriously opposed. Jerry Nadler, chairman of the House Judiciary Committee and a Democrat, said at the hearing that Trump "directly and explicitly sought foreign intervention in American elections" when dealing with Ukrainian affairs, which was unconstitutional. Three law professors invited by the Democratic Party all said that Trump was suspected of abusing his power and obstructing justice, and his behavior had met the conditions for impeachment. This Committee will then hold more hearings to decide whether to propose to impeach Trump and what "charges" to impeach.

　　Pamela Karan, a professor at Stanford Law School in the United States who attended the hearing, said that Trump "encouraged" Ukrainian President Vladimir Zelensky to investigate Joe Biden, a former vice president of the United States and a democratic candidate for the 2020 presidential election, and his son Hunter’s actions were "serious abuse of power".

　　Some experts hold the opposite opinion. Jonathan Terry, a professor at George Washington University in the United States, opposes the impeachment of Trump and believes that the impeachment investigation lacks sufficient evidence to support it and will end in vain.

　　The impeachment investigation began in September because an intelligence official accused Trump of using military aid as a bargaining chip when he spoke to Zelensky on the phone in July, and asked Uzbekistan to investigate and collect the "black materials" of Biden and his son. The Democratic Party accused the Republican president of abusing his power, seeking foreign forces to interfere in next year’s presidential election and harming national security interests, and then launched an impeachment investigation in the dominant House of Representatives. The previous investigation was led by the House Intelligence Committee, and several closed-door and public hearings were held. Trump decided that he was "politically persecuted" by Democrats, and his dissatisfied lawyer could not ask witnesses at the hearing.

　　Aides of some Democratic lawmakers disclosed that the Judiciary Committee may vote on whether to propose to impeach Trump in the next two weeks. Once passed, the impeachment case may be voted in the plenary session of the House of Representatives before Christmas on December 25th.

　　Trump supports private lawyers

　　On the 4th, Trump reported to the House Intelligence Committee that it was "no big deal" that his personal lawyer, Rudy Giuliani, frequently contacted White House officials by telephone.

　　On the 3rd, the Intelligence Committee published a 300-page impeachment investigation report, which disclosed some telephone call records of Trump’s "people around him", suggesting that inappropriate behavior was not limited to Trump himself. According to the report, these phone records involved many calls between Giuliani, Giuliani’s partner, Devon nunes, the highest-ranking Republican on the House Intelligence Committee, and the White House Office of Management and Budget.

　　"Some people say that he (Giuliani) called the White House. What does it matter? " Trump told reporters when attending the North Atlantic Treaty Organization summit in London, England, "Is that supposed to be a big deal? I don’t think so. "

　　William Taylor, the U.S. Chargé d ‘affaires in Ukraine, testified before the Intelligence Committee last month that the U.S. government pushed Ukraine to investigate Biden and his son through "unconventional policy channels", which was led by Giuliani. According to the 300-page report, Giuliani called a telephone number associated with the White House Office of Management and Budget three times on April 24, and it was this institution that once frozen military assistance to Ukraine; He also called a phone number associated with the White House eight times that day. Coincidentally, that night, the State Council called Mary Jovanovic, then the US ambassador to Ukraine, and asked her to return to China because the White House officials were "worried".

　　Trump insisted that he knew nothing about those calls, and insisted that Giuliani was a "very good lawyer" and "the best mayor in new york’s history". Giuliani argued that his repeated phone calls with the White House did not constitute a "specific topic". "You know, I am the president’s lawyer".

　　According to the procedure, if the House of Representatives approves the impeachment, the Senate will "hear" the impeachment case and decide whether to "convict" and dismiss Trump. However, the Senate is controlled by Trump’s Republican Party.

　　The oil tycoon volunteered to interview the prosecutor.

　　On the 4th, Associated Press quoted Lanny Brewer, lawyer of Andrei KoBorev, CEO of Ukrainian oil and gas company, as saying that KoBorev voluntarily met with representatives of the US Department of Justice. "The Ministry of Justice requested an interview with Andrei Coe Borev," Brewer said. "He agreed and took the initiative to talk to the prosecutor." Brewer did not specify the time and place of the interview. A source who was not authorized to talk about the investigation said that Coe Borev met with the US prosecutor in the British capital London.

　　A number of unnamed sources said that federal prosecutors in new york are investigating Giuliani’s business transactions. Previously, his partners, Florida businessmen Lev panas and Igor Fruhmann, were arrested while preparing to board a plane for Europe with a one-way ticket from Washington.

　　According to the indictment, panas and Fruhmann are believed to be the key intermediaries who helped Giuliani push the Ukrainian investigation into Joe Biden, a former vice president of the United States and a democratic candidate for next year’s presidential election, and his son Hunter. In January this year, they not only arranged for Giuliani to meet with yuriy lutsenko, the then Ukrainian Supreme Prosecutor, in new york, but also arranged for Giuliani to meet with other Ukrainian government officials many times.

　　The Associated Press reported that the impeachment investigation in the House of Representatives focused more on Giuliani’s role in pushing Uzbekistan to investigate Biden and his son. In contrast, the federal prosecutor’s "interview" with Borev and other Ukrainian oil and gas company executives showed that their investigation had expanded to the commercial transaction level of Giuliani and his partners.

　　William Taylor, the U.S. Chargé d ‘affaires in Ukraine, testified before the Intelligence Committee of the House of Representatives last month that the U.S. government pushed Ukraine to investigate Biden and his son through "unconventional policy channels", which was led by Giuliani. This group/Xinhua News Agency

　　How many steps is the impeachment process?

　　The first stage starts impeachment investigation.

　　On September 24th, nancy pelosi, Speaker of the National Assembly, announced the official launch of the impeachment investigation. On December 4th, the Judiciary Committee of the House of Representatives held its first public hearing.

　　In the second stage, the impeachment decision is made.

　　The Judiciary Committee of the House of Representatives voted on whether there were sufficient reasons for impeachment. If it is not passed, the House of Representatives may still hold a plenary vote.

　　If the Judiciary Committee of the House of Representatives votes to approve the impeachment proposal, it will draft impeachment clauses, and each clause needs to be approved by a majority of members of the Judiciary Committee. The House of Representatives held a plenary debate on the impeachment clause submitted by the Judiciary Committee. The house of representatives holds a plenary vote on the impeachment clause, which requires a simple majority to pass.

　　The third stage of trial preparation

　　If the House of Representatives passes the impeachment clause, the impeachment case will enter the trial preparation stage. The House of Representatives appoints some members as "administrators" and acts as "prosecutors" to submit impeachment clauses to the Senate. The Senate acts as a jury.

　　John roberts, Chief Justice of the United States Supreme Court, was sworn to preside over the trial and presided over the oath of senators. The Senate discussed the formulation of trial procedure guidelines. The Senate issued a subpoena to the president, asking him to respond to the impeachment clause by a specific deadline.

　　The fourth stage trial

　　Opening statement: The "administrator" appointed by the House of Representatives and the team of White House lawyers present the case, which may last for several days.

　　Verification of evidence: The Senate may issue subpoenas, demand evidence, cross-examine and cross-examine witnesses.

　　Closing the court debate: the prosecution and the defense make final statements.

　　Senate discussion: it is possible to discuss it behind closed doors and not open to the public.

　　The Senate votes on impeachment clauses: all impeachment clauses must be passed by a two-thirds majority.

　　According to data released by Guangdong Branch of the General Administration of Customs on the 19th, in 2019, Guangdong’s foreign trade import and export was 7.14 trillion yuan, which remained stable at the 7 trillion yuan mark after hitting a record high in 2018, ranking first in the country for 34 consecutive years.

　　More important than the total amount, the high-quality development trend of foreign trade is obvious:

　　—— Since private enterprises became the largest subject of foreign trade for the first time in 2017, import and export accounted for more than half of the province’s total for the first time in 2019, with strong vitality and resilience.

　　-Cross-border e-commerce grew by 45.8%, ranking first in the country, accounting for nearly 60% of the country’s total, of which export value accounted for nearly 80% of the country’s total, and new kinetic energy accelerated.

　　-The proportion of general trade increased to 49%, the export of integrated circuits increased by 51%, the scale of market procurement and export was the second in China, and the quality of trade continued to improve.

　　—— The European Union replaced the United States as Guangdong’s third largest trading partner, and its import and export of the Belt and Road increased by 6.3%, making the international market increasingly diversified; Imported consumer goods increased by 19.9%, imported medicines increased by 30.6%, and the domestic market demand was strong.

　　—— The import and export of Guangdong Pilot Free Trade Zone was 341.08 billion yuan, an increase of 27.8%. The dividends of various reforms in cross-border trade gradually emerged, and the role of "experimental field" was further enhanced.

　　The change of subject

　　The import and export of private enterprises increased by 5.6%

　　"The balance car we produce takes the middle and high-end route and has been growing continuously in the last three years." Lin Yang, assistant to the general manager of Shenzhen Troika Technology Industry Co., Ltd., said that the company’s annual export value is about 400 million yuan. After the newly developed foldable riding balance car this year, it is estimated that it can export tens of thousands of vehicles, each of which costs more than 200 US dollars.

　　Private enterprises are more dynamic, and the share of foreign trade is over half for the first time. According to the data of Guangdong Branch of Customs, in 2019, there were 69,900 private enterprises with import and export performance in Guangdong, an increase of 7,000 compared with 2018; The import and export value was 3.7 trillion yuan, up 5.6%, and its proportion in the total foreign trade value increased by 2.9 percentage points to 51.8% compared with the previous year, accounting for more than half of the total for the first time.

　　In addition, the import and export value of Guangdong state-owned enterprises was 418.99 billion yuan, an increase of 3.3%.

　　Driven by private enterprises, Guangdong’s foreign trade scale, after hitting a record high of 7.16 trillion yuan in 2018, continued to stabilize at the 7 trillion yuan mark in 2019, ranking first in the country for 34 consecutive years. This scale is 2.8 trillion yuan, 3.7 trillion yuan, 4.1 trillion yuan and 4.3 trillion yuan ahead of Jiangsu, Shanghai, Zhejiang, Beijing and other major foreign trade provinces in China.

　　Among them, Guangdong’s total annual export value was 4.34 trillion yuan, an increase of 1.6%; The total import value was 2.8 trillion yuan, down 2.9%.

　　Change of kinetic energy

　　The total value of cross-border e-commerce ranks first in the country.

　　In 2019, Guangdong imported and exported 110.79 billion yuan through the cross-border e-commerce management platform, with a growth rate of 45.8%, ranking first in the country, accounting for nearly 60% of the country’s total. Among them, the total value of cross-border e-commerce exports accounts for nearly 80% of the country.

　　Take the most typical city of Guangzhou as an example. According to the statistics of Guangzhou Customs, in 2019, the total import and export value of cross-border e-commerce in Guangzhou was 38.59 billion yuan, ranking second among cities in China, with an increase of 56.4%. Among them, the total import value was 25.32 billion yuan, an increase of 27.9%; Exports reached 13.27 billion yuan, up by 171.7%.

　　At present, Guangzhou is gradually moving from a cross-border e-commerce industrial cluster to a hub base. The whole modes of online shopping bonded import, direct purchase import, general export and special supervision area export have all landed, and the channels of "air, sea, land and mail" have been fully launched.

　　According to the "New Thinking and New Trends" Guangzhou Cross-border E-commerce New Business Summit held recently, the total import value of cross-border e-commerce in Guangzhou ranked first among cities in China for six consecutive years. At present, Guangzhou not only gathers well-known e-commerce enterprises such as Vipshop, Suning.cn South China Center, but also e-commerce giants such as Ali and JD.COM.

　　The Guangzhou Municipal Department of Commerce revealed at the summit that in 2019, the city launched a number of cross-border e-commerce innovation "playing methods", such as taking the lead in launching a global commodity traceability system for cross-border e-commerce, taking the lead in switching the national cross-border e-commerce import and export unified version system, and taking the lead in opening the "micro-police authentication" consumer identity information verification function, forming a cross-border e-commerce Guangzhou model.

　　The summit, hosted by Guangzhou Cross-border E-commerce Industry Association, is an important activity of the 2020 Guangzhou Social Organization Exchange Conference. At present, Guangzhou Cross-border E-commerce Industry Association has more than 300 member enterprises, including vipshop, JD.COM, Tmall, Suning.cn and other industry leaders, as well as representative enterprises of onion group, E-Ticket Union and Export Easy. Lin Songquan, president of the association and chairman of Tiansheng Group, said that in 2020, the association will join hands with more than 300 enterprises to strengthen their internal quality and external image, and implement the construction of party organizations. At the same time, we will develop new business models, tap the common needs of the industry, build stronger brands for associations and members, and strengthen and promote exchanges. Let’s work together to help Guangdong-Hong Kong-Macao Greater Bay Area enterprises cooperate and enter the "Belt and Road" for development.

　　What is even more exciting is that at the end of 2019, Shantou and Foshan were approved to set up cross-border e-commerce comprehensive pilot zones, and the number of cities in Guangdong that set up cross-border e-commerce comprehensive pilot zones increased to six. On January 18th this year, Shantou and Foshan were selected as pilot cities for cross-border e-commerce retail import. More "wide goods" go online and "go out to sea", and the new kinetic energy of foreign trade will further generate.

　　Changes in quality

　　The proportion of general trade increased to 49%

　　What do you think of the high-quality development of Guangdong trade?

　　-accelerating the optimization of foreign trade structure. In 2019, Guangdong’s general trade import and export was 3.5 trillion yuan, up 4.1%, accounting for 49% of the total foreign trade value, up 2 percentage points from 2018. At the same time, bonded logistics was 1.03 trillion yuan, an increase of 15.6%.

　　-export products have higher technical content and added value. The export of mechanical and electrical products in Guangdong increased by 0.7%, accounting for 68% of foreign trade exports. Among them, integrated circuits increased by 51%, medical instruments and instruments increased by 16.3%, metal processing machine tools increased by 12.4%, and the export of semiconductor devices increased by 8.5%. In addition, Guangdong exported 1,699 used cars, ranking first in the country.

　　-The regional trade pattern is more coordinated. The import and export of 9 cities in the Pearl River Delta reached 6.8 trillion yuan, which remained basically stable. The total import and export of eastern Guangdong, western Guangdong and northern Guangdong was 320.22 billion yuan, up by 2.1%, 14.3% and 4.6% respectively, both higher than the overall growth rate of foreign trade in the province.

　　The accelerated development of new formats is also a microcosm of the improvement of Guangdong’s foreign trade quality.

　　In Foshan, market procurement trade has effectively solved the "pain point" of foreign trade SMEs. "In the past, the’ single small miscellaneous goods’ goods purchased in the professional market could not be declared for export in accordance with general trade compliance, but after becoming a market procurement pilot, small and medium-sized merchants can now participate in foreign trade business." He Tianwen, general manager of Guangdong Shunde Native Products Import and Export Co., Ltd. said.

　　According to the statistics of Guangzhou Customs, in 2019, in the first year of the pilot operation of Foshan Shunde market procurement trade mode, there were 214 participating enterprises, 2,152 merchants were registered, 3.546 million tons of goods were exported, and the trade volume was 78.5 billion yuan.

　　Market procurement pilot has become one of the new growth points of Guangdong’s foreign trade export. In 2019, the province’s market procurement and export reached 239.34 billion yuan, ranking second in the country.

　　Market changes

　　The European Union replaced the United States as the third largest trading partner.

　　"Since 2019, our company’s wooden door exports to the EU have maintained a good growth trend. The main exporting countries are Ireland and the United Kingdom, with a year-on-year increase of about 20%." Wang Song, manager of Zhanjiang Senle Wood Industry Co., Ltd. said that it is expected that the export value to the EU will continue to grow this year.

　　In 2019, the European Union replaced the United States as Guangdong’s third largest trading partner, and the province’s import and export to the EU was 888.36 billion yuan, an increase of 11.1%.

　　In the view of Wei Jianguo, former vice minister of the Ministry of Commerce and vice chairman of China International Economic Exchange Center, the sorting translocation shows that Guangdong’s economic resilience is increasing, and "enterprises have made psychological and practical preparations for implementing market diversification".

　　Over the past year, Guangdong has actively responded to challenges, and the international market structure is quietly changing. Hong Kong, China and ASEAN continue to be Guangdong’s first and second largest trading partners, with the total import and export value of our province being 1.1 trillion yuan and 1.02 trillion yuan respectively, of which the import and export to ASEAN increased by 6.9%. In addition, the import and export of countries along the "Belt and Road" was 1.71 trillion yuan, an increase of 6.3%, and the number of trains shipped by China and Europe increased by 48.7%; Imports and exports to Latin America increased by 8.8%, and emerging markets flourished.

　　Li Kaiyi, director of the Research and Statistics Office of Guangdong Branch of Customs, analyzed that the development of emerging markets has been continuously strengthened, which has dispersed the risk of single market fluctuation and effectively hedged the impact of trade friction.

　　Over the past year, Guangdong has accelerated the tapping of domestic demand, and the domestic market has ushered in a "small outbreak". In 2019, Guangdong imported 219.62 billion yuan of consumer goods, an increase of 19.9%; Among them, fruits, cosmetics and aquatic products increased by 32.8%, 36.5% and 46.1%. In addition, imported medicines totaled 23.78 billion yuan, an increase of 30.6%.

　　Engine change

　　The import and export of Guangdong Free Trade Zone increased by 27.8%

　　At present, Shenzhen Customs has promoted the construction of "International Shipping Transfer, Distribution and Assembling Center", which distributes, assembles and transshippes imported goods, transit goods and export goods in the supervised warehouse of Qianwan Bonded Port Area, and builds the MCC Qianhai model.

　　Zhu Ye, deputy general manager of China Merchants Bonded Logistics Co., Ltd. believes that this has greatly enhanced the comprehensive service capacity of Shekou Port Area, which not only attracts the incremental supply of goods in ASEAN and other regions, but also saves the logistics cost of maritime transshipment and export for enterprises.

　　In the past year, Guangdong Pilot Free Trade Zone and ports made new progress in reform and innovation, and the degree of cross-border trade facilitation was significantly improved. According to the data of the Provincial Department of Commerce, in the first November of 2019, the overall customs clearance time for import and export in our province was 18.79 hours and 2.71 hours, which were 56.26% and 77.11% lower than that in 2017, respectively.

　　From the perspective of the whole year of 2019, the leading role of the Guangdong Pilot Free Trade Zone continues to increase. According to the data of Guangdong Branch of the General Administration of Customs, the total import and export of the three free trade zones was 341.08 billion yuan, an increase of 27.8%.

　　"In the next five years, I am more optimistic that Guangdong will take the lead in achieving high-quality trade development results, and the free trade zone is an important breakthrough." In Wei Jianguo’s view, Guangdong has the most complete manufacturing system and industrial chain in the whole country and even the whole world, which is an unrepeatable advantage formed by history, and Guangdong Pilot Free Trade Zone can easily realize the deep integration of "high-end manufacturing+modern services".

Time flies, and in the first quarter of 2025, it quietly came to an end.

This week, we will make a resumption of offline retail consumption in 2025Q1. Among the reference objects involved, the year-on-year object is 2024Q1, and the month-on-month object is 2024Q4.

The data of the re-launch are all based on CT of the instant win brand.The offline retail monitoring network of instant win brand CT covers cities at or above the county level (excluding townships, towns and villages), and deeply covers the core urban agglomerations of the country, including hypermarkets, supermarkets, small supermarkets, convenience stores and grocery stores. Win immediately through AI and big data technology to automatically clean the real-time full POS data of the transaction orders of sample stores. At present, there are more than 300,000 brands monitored in the instant win brand CT, with more than 14 million bar codes and more than 5 billion orders per year.

In order to ensure the consistency of the data sample range in each quarter, the data sources of the stores used this time are all continuous stores, that is, these stores were active in the offline retail monitoring network before April 2025. The sample sizes of stores in 2024Q1, 2024Q4 and 2025Q1 are the same.

For the quarterly offline retail express in 2024, please click:

Data Launch: 2024Q4 Offline Retail Express/Data Launch: 2024Q3 Offline Retail Express/Data Launch: 2024Q2 Offline Retail Express/Data Launch: 2024Q1 Offline Retail Express

1, the overall situation of the quarter

We selected four categories: food, beverage, wine and daily chemical, and observed the overall year-on-year situation of the quarter based on the continuous store samples.

First of all, the situation in this quarter, in terms of sales, the number of orders and the average cost of orders, 2025Q1 compared with 2024Q1, all indicators have declined to varying degrees. An obvious change is that sales decreased by 10.44% year-on-year, but the number of orders decreased by only 5.35% year-on-year, which means that the average amount of each order decreased significantly year-on-year, and consumers’ shopping budget for a single order still showed an obvious shrinking trend.

Another noteworthy point is that the annual Q1 usually includes the Spring Festival, which is also the most important festival consumption node in a year.

From the subjective point of view, festival consumption is usually affected by emotion and scene more than the so-called "just need" in weekdays, which may also indicate that consumers’ income expectations and optimism for the future are still being repaired in Q1 this year.

From an objective point of view, the rise of emerging formats such as snack discount and discount supermarkets, as well as the continuous increase of online penetration rate, have also produced a certain degree of "diversion" for the consumption of traditional retail formats, and this change may also continue.

From the ring comparison, compared with 2024Q4, it is also influenced by the Spring Festival, and the sales volume and the number of sales pieces have increased obviously, but the number of orders has not increased obviously, or it means that the above-mentioned problems of consumers’ expectations and shopping willingness, as well as the objective business diversion, have also caused a certain degree of impact.

In addition to the factors mentioned above, price is also one of the important factors that affect the change of sales.

Based on the price trends of food, beverage and wine in the instant win price index, we can also see the pressure of price changes on sales growth. In the immediate win price index, 100 is the price index baseline. A price index above 100 means that the overall price level of the category is higher than that of the same period last year, while a price index below 100 means that the overall price level of the category is lower than that of last year.

It can be seen that in January-March of 2025, except for drinks and wine, which were temporarily higher than 100 in February (or because the Spring Festival was misaligned with the Spring Festival in 2024), the price indexes of food, drinks and wine were all lower than 100 in the other months of 202404-202503, which means that the overall price levels of the two categories are in a continuous downward channel, and the food category is compared with the drinks and wine category.

Generally speaking, the main factors that promote the growth of consumer goods from the supply side are nothing more than "selling more" and "selling more expensive". Based on the overall monitoring of the five major retail formats by Win Now, the dispersion of formats and the outflow of demand from formats certainly constitute objective reasons, but in terms of sales scale and sales price, several categories as a whole are also facing greater pressure.

(1) Key categories

In order to further observe the situation, we selected some categories of packaged goods with large sales scale in offline retail channels from the above categories, and observed the changes in the share and importance of the categories through the year-on-year changes in the share of these categories in the corresponding categories. In terms of category selection, because this quarter includes the Spring Festival, it is slightly adjusted compared with 2024Q4.

Food category:

Dairy products: pure milk, yogurt, adult milk powder.

Leisure snacks: nuts, roasted seeds and nuts, chocolate, puffed food, biscuits, dried meat, candies and western-style cakes.

Instant food: instant noodles, instant vermicelli, instant sausage and self-heating food.

Quick-frozen food: quick-frozen glutinous rice balls, quick-frozen jiaozi, quick-frozen steamed stuffed buns and quick-frozen snacks.

Beverage category:

Milk-containing drinks, packaged water, vegetable protein drinks, soft drinks, instant fruit juice, sports drinks, instant tea, vegetable drinks, instant coffee and instant milk tea;

(2) Year-on-year comparison of 2)2025Q1/2024Q1-food category

Judging from the year-on-year changes in the market share of food categories, the categories with positive year-on-year growth in market share include quick-frozen snacks and quick-frozen dumplings in the category of quick-frozen foods, instant noodles in the category of convenience foods, and adult milk powder, yogurt and pure milk in the category of long-lost dairy products; The market share increased negatively year-on-year, including quick-frozen jiaozi and quick-frozen steamed buns in quick-frozen foods, instant sausage, instant vermicelli, self-heating foods in convenience foods, and all categories under leisure snacks.

Further analysis based on the above performance:

All kinds of orders in quick-frozen food show uneven performance. Among them, quick-frozen dim sum once led a lot of categories in the year-on-year growth rate of market share in 2024Q4, and it also led this quarter, and the quick-frozen glutinous rice balls performed well. Compared with quick-frozen jiaozi and quick-frozen steamed buns, the year-on-year growth rate was negative, which further confirmed the changes of consumers’ consumption scenes of quick-frozen food and their roles in household consumption.

Dairy products have ushered in a long-lost market share of all key categories, with a positive year-on-year growth rate. Among them, adult milk powder is still the leader. Comparatively speaking, although the market share growth rate of pure milk and yogurt is positive year-on-year, its growth rate is very small. On the other hand, after a period of "difficult period", dairy products seem to be welcoming their own "turning point", which may also bring trend changes to the subsequent development of the category, which deserves continuous attention;

Convenience foods are showing a trend of differentiation. Among them, the market share of instant noodles is still increasing year-on-year, while the market share of fast-food sausage and convenience fans is decreasing slightly year-on-year. It is noteworthy that this type of product has been in a "stall" state since the outbreak of hot food. From the situation this quarter, this stall has not improved.

Finally, the category of leisure snacks, all sub-categories under the category of leisure snacks showed a year-on-year decline in market share. On the one hand, the differentiation of demand in snack discount, independent stores and online has led to a great impact on the sales of leisure snacks in the traditional five formats; On the other hand, leisure snacks are always in a slightly embarrassing position in today’s healthy wave, which may be one of the reasons why consumers are less and less important in the overall food consumption;

(3) Year-on-year comparison of 3)2025Q1/2024Q1-beverage category

In the first quarter of each year, because it is in the low season of the traditional beverage industry, and it contains the important festival of the Spring Festival, there are many differences between the beverage categories and the overall situation of the whole year. At the same time, in 2025Q1, the key categories in the beverage market also showed some changes.

It can be seen that the categories of beverages with negative year-on-year market share growth rate are milk-containing beverages, vegetable protein beverages, instant milk tea and instant coffee. In the past, these categories performed well in winter or had strong attributes of holiday gifts, but their performance this year was not optimistic. At the same time, sports drinks, plant drinks, ready-to-drink fruit juice, packaged water, ready-to-drink tea and soft drinks are the categories with positive year-on-year market share growth. These categories are more powerful in summer and have limited gift attributes, but their performances are remarkable.

This may also represent some trends in the development of the beverage market: on the one hand, the influence of seasons on consumers’ product selection in beverage categories may be gradually weakening, and products that relieve summer heat may also have a wide demand and market in the cold winter; On the other hand, the gift-giving nature of beverage categories may also be weakening. During the festive season, more beverage consumption scenes have changed from gifts from relatives and friends to party sharing, and the well-sold product categories have naturally changed from the past strong gift-giving categories to categories with more personal consumption. These changes may mean some trends in the development of the beverage market.

Based on the four categories of food, beverage, wine and daily chemical, and the performance of the typical categories listed above, we will further analyze the data from three latitudes: "people" with retail orders as the core, "goods" with commodities as the core, and "market" with business channels as the core.

2. "People": retail order dimension

In the observation of order dimension, based on the above-mentioned typical categories of food and beverage, we extracted all the consumer orders with these typical categories in all orders in the quarter, and extracted the dimension data such as order quantity, category sales and category sales.

(1) Year-on-year sales volume, sales volume and order quantity

In this quarter’s retail express, for the convenience of classified viewing and comparison, we also divided the three indicators of sales volume, number of pieces sold and number of orders into food category/beverage category for separate observation.

First of all, the food category, we can see that in all key categories, except for the number of frozen snacks sold/orders slightly positive, all other categories showed a decline. Combined with the above-mentioned year-on-year decline of -10% sales in the market, the overall situation of quick-frozen snacks, adult milk powder, quick-frozen glutinous rice balls and instant noodles is slightly better than that in the market.

The categories with poor performance are self-heating food, dried meat, quick-frozen steamed buns, puffed food, etc. Among them, the sales of self-heating food in 2025Q1 compared with 2024Q1, the number of sales under continuous stores decreased by 35%, the number of sales decreased by 32.5%, and the number of orders decreased by 27.5%. This figure is very exaggerated and it is also very serious for the category. After the epidemic, this category of products and related manufacturers will be in the end.

Compared with food, the highlight category of beverage category is more prominent. In terms of positive growth, the growth momentum of sports drinks and plant drinks is similar, with the year-on-year growth rate of sales exceeding 10%, and sports drinks have been growing continuously for many years since around 2022, which deserves continuous attention. The performance of ready-to-drink juice this quarter is also remarkable, which may be related to its increased penetration in festivals and other scenes. In the past two years, ready-to-drink juice has been continuously used in many ways, such as multi-specification, multi-combination, party scene marketing, and health concept marketing, so that more types of products appear on the dinner table shared by parties, and even replace the stable position of soda and vegetable protein drinks on the dinner table to some extent.

From the perspective of decline, the obvious decline is still in the categories of milk-containing drinks, vegetable protein drinks, ready-to-drink milk tea and ready-to-drink coffee. Among them, the instant milk tea/ready-to-drink coffee immediately won a special study in mid-March (looking forward to 2025, ready-to-drink coffee/ready-to-drink milk tea: why do bottled products "fall behind"? ), vegetable protein drinks and milk-containing drinks are more traditional categories, lacking innovation and product-based growth momentum, making it difficult for scenes and people to expand continuously, or these traditional categories are "headaches".

There is also instant tea that needs special attention in this quarter. Before the summer of 2025, the sales volume, the number of pieces sold and the number of orders for ready-to-drink tea were all negative year-on-year, and the decline of the number of pieces sold > the number of orders > the sales volume, which is not a good signal for the category that grew rapidly last year, and needs continuous attention.

(2) Average cost per order and year-on-year change

The average cost per order can reflect the average shopping budget of consumers in this category, and the change of this value can also reflect the change of consumer price expectation and consumption expectation of this category (more emphasis is placed on describing the price expectation of consumers in this category).

Judging from the year-on-year changes in the average spending per order of various items in this quarter, compared with 2024Q4, the average spending is at a high level in both 2024Q1 and 2025Q1, and the main influencing factor may come from the impact of the Spring Festival on consumer demand and shopping budget.

From the perspective of various purposes, only the average expenditure of adult milk powder, ready-to-drink juice, instant noodles, ready-to-drink tea and packaged water has increased slightly, while most of the other categories have shown a year-on-year decline, which also echoes the price index of food and beverage that has been seen before for a long time below 100. The lower the price level, the shrinking the consumer’s shopping budget in the category and the corresponding degradation of the supply side. At present, this vicious circle may still exist.

Judging from the year-on-year decline, most snack categories have shrunk to a certain extent under the condition that the absolute value of the average cost per order is not high. In the past one or two years, with the popularity of white-brand products represented by snack discount format and the low concentration of most snack categories, leisure snack categories have become the "hardest hit" for price pressure transmission.

Another thing that deserves attention is pure milk and self-heating food at the tail. Combined with the changes of market share, sales volume and order quantity of these two categories, it seems that pure milk has got some positive feedback in the process of exchanging price for quantity, and the scale has been kept from falling with a part of price decline; Self-heating food category is not optimistic, even if the average cost per order has dropped by about 10%, the share, sales volume and order quantity still decline seriously.

(3) Average number of purchased pieces per order and year-on-year change

The average number of purchases per order can reflect the average single purchase of consumers in this category, and the change of this value can reflect the change of consumer’s consumption expectation and consumption price elasticity (more emphasis is placed on describing the change of consumer’s consumption in this category).

Similar to the year-on-year average cost per order, the average number of items purchased per order in 2024Q1/2025Q1 is also higher than that in 2024Q4, but the difference between Q1 and Q4 is not as big as the average cost per order. This may also reflect that between "spending more money" and "buying more goods", festivals have a greater impact on the former than the latter.

Judging from the situation of various items in the quarter, only three categories of adult milk powder, plant drinks and quick-frozen snacks showed a positive increase in the average number of items purchased per order, but the growth rate was almost negligible, while the other categories showed a decline as a whole.

Among the key categories, the vegetable protein beverage dropped the most. The traditional strong festival mental category in this beverage category dropped by about 10% in the average number of purchases per order. Perhaps its mind is being challenged in both the Spring Festival gift and the winter hot drink scene. Under the background that the festival beverage market is changing from "gift" to "gathering and sharing", vegetable protein drinks seem to be a little behind in terms of product types, specifications or combination methods, and many consumers’ minds about this kind of products even remain on the traditional concept of "iron cans are heated"; On the other hand, under the tide of beverage health, although the plant protein beverage is backed by the word protein, its deep cultivation in the concept of health is limited as a whole. In recent years, the only "oat milk" that has made achievements has gradually turned to the TO B channel because of the mediocre market feedback, and the concept of product health in the category may have greater room for upgrading in the future.

3. "Goods": Top SKU and category new product dimension

In the observation of "goods" with goods as the core, based on the typical categories of food and beverage mentioned above, we have drawn the market share of these categories in this quarter, the changes compared with last year, and the new products of these categories.

(1) TOP SKU of various projects and same/quarter-on-quarter changes

The first is the TOP SKU. In the following table, the TOP SKU is the category of 2025Q1, which is 2024Q1 year-on-year and 2024Q4 quarter-on-quarter.

In terms of the same/chain-on-chain change, "-"means that the SKU is ranked in the same time period as the previous one, "new" means that the SKU was listed for the first time in the same/chain-on-chain last quarter (does not mean that it is a new product), "↑" means that the SKU is ranked higher in this quarter, and "↓" means that the SKU is ranked lower in this quarter.

In the change of Top SKU this season, several changes are worthy of attention:

Instant noodles: the ranking of white elephant big spicy turkey noodles was further improved. Turkey noodle, a type of instant noodle product, was pioneered by South Korea Sanyang, but it was quickly promoted by white elephants in the local area and accepted by consumers. It is also a typical case of "combination of Chinese and Western" in the food industry. Win Now will carry out special research on Sanyang and White Elephant around the product category of turkey noodles in April, so please pay attention;

Nut roasted seeds and nuts: Because Q1 includes the Spring Festival, the TOP SKU of nut roasted seeds and nuts category is almost occupied by gift box products, among which three squirrels and three gift box products are on the list, with a rapid momentum.

In several categories of the whole quick-frozen food (quick-frozen jiaozi, glutinous rice balls, steamed stuffed buns and dim sum), all TOP SKU belong to Sanquan, Anjing and Missing only, and the head group of the category has a very strong control over the category.

Plant beverage: The performance of Yuanqi Forest from Red Bean Coix Seed Water/Jujube Lycium Juice has been further improved, ranking first and second in this quarter’s TOP5 SKU. Relatively speaking, the old rival Ipoh’s Zhiben Qingrun Chrysanthemum Tea series products have all declined in the ranking. (The fifth category to be supplemented)

(2) The quantity and share of new products changed year on year.

In this new category, we will observe the innovation activity and new product growth from two dimensions: the number of new products on the market and the market share of new products. The definition of "new product" by instant win brand CT is the new product information and bar code that was first registered in the offline retail monitoring network of instant win in this quarter.

Through the number of new products on the market, the market share growth of new products in the past and the share of new products in the current season, we can clearly understand the innovation and new product acceptance of various projects.

In terms of the number of new products, the number of new products listed in all categories showed a significant year-on-year decline. The categories that have increased in decline are western-style cakes, sweets, biscuits, dried meat, instant fruit juice, puffed food, etc. Among them, leisure snacks account for the vast majority of the categories with a large decline, and the number of new products in some categories has even dropped by more than 50% year-on-year, which is a real reduction in the number of new products.

Looking back at the number of new products in key categories in the quick reports of previous quarters, we find that the number of new products in most categories has been declining, and the reasons may be more critical:

?Oversupply and involution:Today, most food and beverage categories are already in the environment of complete market competition, and the related supply chain and product research and development are no longer barriers. Compared with a new product, it is a more difficult challenge to really support a new product, which also objectively creates the competitive situation of "thousands of troops crossing the wooden bridge". However, looking at this cycle in reverse, the overcrowded track and the low success probability of new products make brands/manufacturers not willing to promote new products, so it is difficult for the number of new products to grow rapidly.

?Industry dividends subsided:During the period from 2017 to 2022, innovations in consumer goods and new products based on raw materials, concepts and even brands and marketing did emerge one after another. However, with the decline of dividends and the slowdown of consumption upgrading, the scale competition and channel barriers of consumer goods made the new products face a rather unequal competitive environment when facing the old products. When the tide faded, this disadvantage became more obvious and insurmountable.

?SKU reduction and "head" strategy;In the retail market in 2024, adjustment and reform are undoubtedly the key words. All adjustment and reform directions are inseparable from the core strategy of "reducing the number of SKUs and increasing the proportion of head SKUs". Under this background, especially for categories with high concentration, the shelf space that channels can give new products is facing further compression, which leads to the continuous reduction of the number of new products listed.

The reduction of the number of new products on the market is inextricably linked with the survival and development performance of new products in the category, and the two sides are mutually causal and influential. Judging from the market share of new products in several quarters, biscuits, western-style cakes and other categories, as well as nuts, roasted seeds and nuts, plant drinks and other categories, have shown better survival performance of new products.

On the contrary, in several categories with high concentration and strong head brands, such as packaged water, pure milk, soft drinks, etc., whether it is the new products in Q1 and Q4 last year or the new products in this quarter, their living conditions are worrying and they are facing greater competitive pressure.

4. "Field": the dimension of format and city level.

In the part of "market", we go back to the categories of food, beverage, wine and daily chemical, and observe the year-on-year performance of various formats and cities under the collection of large categories.

(1) City-wide grade and year-on-year situation of each format.

The CT offline retail monitoring network of instant win brand collects and analyzes data based on five formats: hypermarkets, supermarkets, small supermarkets, convenience stores and grocery stores. We also extract the sales, order volume and average order cost of these five typical offline retail formats in this quarter and the previous quarter.

In this quarter, no matter the sales volume, the number of orders or the average cost per order, all formats showed a relatively obvious year-on-year decline.

Compared with the year-on-year comparison in 2024Q4/2023Q4, the year-on-year decline in sales of all formats shows some signs of increase, which may be related to the fact that the business scale of Spring Festival is higher than other quarters, which objectively magnifies this year-on-year change.

From the perspective of different formats, the year-on-year decline in the number of orders in big formats such as supermarkets/supermarkets has narrowed to be basically the same as last year, with a year-on-year decline of less than 3%. However, from the perspective of average cost per order, the year-on-year decline in the average cost per order of more than 7% has caused a greater drag. From the point of view of small supermarkets, convenience stores, grocery stores and other small formats, the drag of order quantity on sales year-on-year is greater than the impact of the decline in average cost per order. The number of orders has decreased by more than 5% year-on-year, and the largest grocery store has reached 11%, while the average cost per order has decreased by less than 5%.

(2) Full format, year-on-year situation of each city level.

The offline retail monitoring network of instant win brand CT covers cities at or above the county level (excluding townships, towns and villages) and deeply covers the core urban agglomerations in China. We pulled the relevant data of 2025Q1 of each city level and observed the year-on-year situation.

Similar to the business situation, in this quarter, from the first-tier cities to the third-tier cities and below, regardless of the sales volume, the number of orders or the average cost per order, all cities showed a relatively obvious year-on-year decline.

In terms of city level, from first-tier cities to third-tier cities and below, the year-on-year decline in sales is negatively correlated with the year-on-year decline in city level, that is, the higher the city level, the more obvious the decline; On the contrary, the lower the city level, the less the decline. Under the pressure of economic growth, consumers in first-tier cities are indeed facing greater pressure and more uncertain future expectations, which is also reflected in the basic consumption of food and beverage in the retail market. In the year-on-year average cost per order, the year-on-year decline of first-tier cities is also significantly higher than that of other cities, or it is closely related to the mentioned factors.

Unlike sales and average cost per order, which more represent consumers’ shopping budget and price mentality, the number of orders can more reflect the changes in population and consumer behavior and channel selection. It can be seen that the year-on-year decline of new first-tier cities is significantly higher than that of other cities. Comparatively speaking, consumers in second-tier cities, third-tier cities and the following two cities have smaller year-on-year changes.

　　CCTV News:In the first quarter of this year, the total import and export value of China’s goods trade reached 9.89 trillion yuan, a year-on-year increase of 4.8%. The import and export of foreign trade improved month by month and achieved a good start. The accumulated new advantages and the sustained growth of new kinetic energy have also made the foreign trade industry draw more surprising trajectories.

　　Starting today (April 20th), we will launch a series of reports on "New Routes of Foreign Trade", so as to follow the pace of foreign trade, embark on "new routes" and explore more possibilities along new directions. Today, first of all, focus on the "new three" products with outstanding export performance: electric manned vehicles, lithium batteries and solar cells in new energy vehicles.

　　At noon, at the Haitong Wharf outside Shanghai, a car ro-ro ship slowly berthed, and one new energy vehicle sailed on board one after another, which was about to be sent to Thailand.

　　Zhong Xiaogang, head of customs affairs at BYD:There are two deliveries this week, and tomorrow we will also send 900 cars from here to Australia.

　　CCTV reporter lin li:This is a car yard about two kilometers away from the dock, and most of the exported cars will come here three to five days in advance. Just now, the staff made a simple calculation for me. At present, there are more than 10,000 cars waiting for export every day, of which about 40% are new energy vehicles.

　　Xie Xiaoqing, Director of SAIC International Purchasing Department:The growth rate of new energy (export) is still relatively large. In 2022, the proportion of new energy should be around 16%, and it may increase to nearly 25% in 2023.

　　Also hot is the export of lithium batteries. In a battery enterprise in Taizhou, Jiangsu Province, a batch of lithium batteries are being packaged and will be sent to South Africa soon. The person in charge of the enterprise told the reporter that this year, overseas customers’ demand for household energy storage has further increased, so they have added a production line for lithium batteries.

　　Wang Shuai, Manager of Delivery Department of Lithium Battery Product Line of Shuangdeng Group Co., Ltd.:This year, our household energy storage output has gradually reached expectations, and the output has increased by more than 60% compared with the same period last year.

　　It is understood that clothing, furniture and household appliances were once called the "old three" in the foreign trade industry to promote export growth; Nowadays, while the "old three kinds" industries are constantly upgrading, the "new three kinds" have also sprung up: electric manned vehicles, lithium batteries and solar cells in new energy vehicles have further enhanced the driving force for exports. According to customs statistics, in the first quarter of this year, the total export of "new three products" increased by 66.9%, with a year-on-year increase of more than 100 billion yuan, which increased the overall export growth rate by 2 percentage points.

　　Li Jirong, Deputy Director of Statistics and Analysis Department of Shanghai Customs:Our country has also made good use of the advantage that the traditional manufacturing industry chain is relatively close and the supporting facilities are relatively complete, and has quickly achieved very good advantages in the new three industries. In the first quarter of this year, the export of electric manned vehicles in Shanghai more than doubled year-on-year, the export of lithium-ion batteries increased by more than 200%, and the export of solar batteries also increased by 57%.

　　The market is concerned about the recovery of offline retail.

　　The long-lost () recently attracted great attention from the market because of a cooperation news.

　　On May 8, Yonghui Supermarket’s share price went up by a daily limit, closing at 2.62 yuan that day, with a total market value of 23.7 billion. However, one day later, at the close of May 9, its share price fell back to 2.55 yuan/share, down 2.67%.

　　In the news, on May 7th, Yu Donglai, the chairman of Fat Donglai, appeared in Yonghui Supermarket in Zhengzhou, Henan Province. At the closed meeting after this visit, Yu Donglai made a decision and started to help and reform Yonghui Supermarket.

　　In this regard, the relevant person of Yonghui Supermarket told 21st century business herald that "we are learning from Fat East now, and the company will put performance first, so it is not convenient to disclose the progress of assistance".

　　As two major supermarket brands born out of low-tier cities, Yonghui and Pangdonglai have similar growth genes. However, when Yonghui made great strides in the first-tier market in the past two decades, Pangdonglai chose to deepen the Henan market and became popular on social networks with high cost performance and "meticulous service" last year. This cooperation between the two has once again strengthened the market’s expectation for the recovery of offline retail.

　　Zhu Danpeng, a senior researcher at China Food Industry Research Institute, said in an interview with 21st century business herald that the offline retail consumer market in China has entered a diversified and multi-level node, and the market must use multiple formats to meet and match the core needs and demands of consumers. "Some people talk about cost performance, some talk about quality and price ratio, some talk about brand tonality, some talk about differentiation, and some talk about high quality." Zhu Danpeng said that the advantage of Fat East is actually an extension of the "five-plus strategy" of multi-brand, multi-category, multi-scene, multi-channel and multi-consumer groups, which can better meet the diverse needs of Chinese people. Help Yonghui Supermarket and BBK

　　21st century business herald reporter learned that the two start-up stores of Fat Donglai are Yonghui Supermarket Hanhai Beijindian Store and Xinxiang Baolong Plaza Store, and the renovation work is expected to start at the beginning of June and the end of June respectively. In the process of helping the reform, the team from Fat Donglai will be responsible for leading the management work, and Yonghui Supermarket will also set up a special "Yonghui Supermarket Reform Team" to cooperate with and support the smooth progress of the whole reform work.

　　In terms of specific transformation measures, referring to the previous adjustment and reform of BBK by Fat Donglai, it mainly involves three aspects: adjusting the layout of stores to provide more convenient and smoother shopping routes; Adjust commodities to provide first-line brand commodities with better quality and more reasonable price; Improve the treatment of employees and stimulate their heartfelt sense of service.

　　According to relevant media reports, for the adjustment and reform of Yonghui, first, in terms of merchandise in the store, we will comprehensively refer to the commodity structure of Pangdonglai, focusing on Yonghui’s existing supply chain system, with Pangdonglai as a structural supplement to greatly improve the quality of goods. Second, it will improve the salary of Yonghui-related store employees and shorten working hours.

　　The adjustment and reform will focus on the team management of Pangdonglai, with Guan Na, the general manager of Pangdonglai Supermarket, and Wang Ming, the general manager of Pangdonglai Xinxiang as the two places. Zhang Xuansong, the chairman of Yonghui Supermarket, is located in Zhengzhou, and transferred the national elite to form the "Yonghui Supermarket Adjustment and Reform Team" to cooperate with the on-site adjustment and reform.

　　However, it is worth noting that it seems more realistic to interpret the cooperation between the two companies as "mutual benefit" than the outside world’s belief that Fat Donglai unilaterally "helped" Yonghui Supermarket. As Yonghui Supermarket, which is known for its advantages in supply chain, it is natural to make up for its own shortcomings in store design and operators while its business situation is improving.

　　According to the report of Yonghui Supermarket in the first quarter of 2024, in the first quarter of 2024, Yonghui achieved an operating income of 21.665 billion yuan, an increase of 30.87% from the fourth quarter of 2023; The net profit of returning to the mother reached 736 million yuan, a year-on-year increase of 4.57%; The net profit of returning to the mother after deduction was 599 million yuan; The weighted average return on equity reached 11.68%, an increase of 2.58 percentage points. In 2023, Yonghui achieved a revenue of 78.642 billion yuan last year, a year-on-year decrease in net profit attributable to its mother of 1.434 billion yuan, and a cash flow from operating activities of 4.569 billion yuan.

　　In fact, this is not the first time that Fat Donglai has replicated and promoted his own business model.

　　From March 31st to April 2nd this year, at the invitation of Wang Tian, the founder of BBK, Yu Donglai led a senior management team to Hunan to start the adjustment and rectification of BBK. As the first modified store, BBK Meixihu Store has made a comprehensive adjustment from the aspects of store layout, product structure, quality and price, environment and personnel service.

　　According to public information, before the reform, the store had an average daily sales of about 150,000 yuan and an average daily passenger flow of 2,000 people. On the first day of the reform, the sales reached 210,000 yuan and the passenger flow reached 4,200. On April 20th and 21st, the store’s sales exceeded 1.42 million yuan for two consecutive days. On the first day of the May Day holiday, the store sales reached 2.4 million yuan, and the sales passenger flow reached 17,700.

　　In addition to BBK after the "explosive reform", there are all kinds of self-owned brand products from Fat East to attract consumers to the store. According to Cailian News Agency, on April 11th, online celebrity’s "Big Moon Cake" was sold out soon after the sale. On April 12th, Fat Donglai’s own brand products, such as DL brewed wheat beer, DL fruit juice and DL free-love liquor, were put on the shelves one after another, and were also quickly snapped up. "Fat East" mode

　　Pang Donglai was once called "the existence of China retail industry" by Lei Jun.

　　According to public information, Pangdonglai Trading Group Co., Ltd. was established in 1997, and has never carried out large-scale chain expansion. Due to years of deep cultivation of services and products, and not excessive pursuit of scale exaggeration, Pangdonglai has become a representative of the supermarket industry. At present, its stores are only opened in Xinxiang and Xuchang.

　　However, at the moment when physical retail is facing difficulties, Fat Donglai is living very well. According to Yu Donglai’s introduction, Fat Donglai’s revenue in 2023 is estimated to exceed 10 billion, with a tax revenue of 300 million to 400 million and a profit of 300 million to 400 million.

　　Previously, when asked why he didn’t open a shop in Zhengzhou, Yu Donglai explained that compared with Xuchang, Zhengzhou’s store cost and employee benefits were much higher, so it was not suitable for copying.

　　Regarding the question of "can’t leave Henan", he also responded in an interview: "Fat Donglai wants to be an example and let more people learn, not how many companies he wants to be, and he has not left the concept of Henan."

　　In fact, the "password" of Fat Donglai, which lasted for many years and became popular on the Internet in the near future, is also hidden in the refined service and warm corporate culture.

　　Previously, because of service problems, the management staff of Fat Donglai were all demoted for three months, and they came to apologize for customers with gifts and 500 yuan Service Complaint Award.

　　But at the same time, Fat Donglai is also very protective of employees. It stipulates that customers’ rights and interests can be fed back through complaint channels, but they can’t yell at employees at the scene. This is a serious act that hurts personality and dignity. Where is the offline retail going?

　　In fact, in the eyes of the industry, the capital market’s violent reaction to Fat Donglai’s help to Yonghui Supermarket, in addition to individual stock factors, implies more expectations for the supermarket format to get out of the current predicament.

　　Previously, Shanghai Chengchao’s parent company "Shanghai City Supermarket Co., Ltd.", which had been deeply cultivated in Shanghai for more than 20 years, suddenly announced its closure. According to the "Notice" issued by Shanghai City Supermarket, the operation of Shanghai City Supermarket has been difficult in recent years, and it is still difficult to continue despite various self-help measures. Therefore, it was decided to dissolve and stop the operation of all stores in Shanghai City Supermarket from April 16, 2024.

　　Shanghai City Supermarket, established in 1995, deals in local delicacies all over the world, more than 80% of which are imported goods. It was once one of the largest imported food and daily necessities supermarkets in Shanghai and even the Yangtze River Delta. Due to the focus on high-end imported boutique supermarkets, Shanghai City Supermarket’s stores in Shanghai, such as Shangcheng Store, Jinqiao Store, Lianyang Store and Tianshan Store, are all located in the traditional "high-end residential area".

　　However, in today’s developed e-commerce, the high-input mode of selling imported goods has not helped Shanghai Chengchao to form a differentiated advantage, but has led to unprecedented difficulties in its operation.

　　According to an interview with its founder Cui Yixiong in 2016, Shanghai Chengchao has more than 20,000 products, of which more than 8,000 products are directly purchased from abroad, and its sales account for more than 60% of the total sales. In order to ensure the quality, Shanghai Chengchao has set up direct agricultural bases in Pujiang, Maqiao, Huacao and Huating, Hainan and Yunnan in Shanghai since 1997, and even the employees, feed and seeds used in them are directly controlled by the company. In addition, the company has established direct production bases and logistics.

　　A consumer said that the earliest contact with imported food began in Shanghai city supermarket. Although the price was a bit high, the product quality was not bad. "Later, imported food was available everywhere, so I wouldn’t go to the city supermarket specially."

　　The closure of Shanghai city supermarkets is not a case. According to incomplete statistics, in the first quarter of 2024, at least 31 supermarket brands and more than 140 stores in China closed down, involving well-known brands such as Wal-Mart, RT Mart, Yonghui, Wumei, over the rainbow Supermarket, Boxma Xiansheng and CP Lotus. Among them, there are also some first stores in cities or regions, such as the first store of Wal-Mart in Nanjing, the first store of Yonghui in China, the first store of Fuzhou Pingxi, and the first store of Zhuji in wu mart.

　　Pei Liang, president of China Chain Store & Franchise Association, pointed out to 21st century business herald that the core reason why offline supermarkets in China are in trouble at present is that the production end and brand end of China are too strong, and the client is slightly weak.

　　"China is the largest production base of FMCG in the world, and brands have very rich choices in channels. They can sell their products through e-commerce platforms and other channels. Retailers in Europe and the United States are very strong, occupying a great voice in the channel, so its dominant market position can ensure that it takes the initiative in the development and sales of its own brands, but this is particularly difficult in China. This is determined by the different national conditions and environments of the two places. " Yan Liang said.

Special feature of 1905 film network "Women also have thoughts, souls and ambitions. I have long been tired of everyone telling me that love is the only thing women should pursue."

　

As early as more than 100 years ago, Joe, played by Saoirse Ronan, made such a cry in the movie. This independence and persistence also inspired countless girls to break free and bravely pursue their hearts.

For women, work and career are not only the source of economic income, but also allow them to gain equality, respect, confidence and confidence while demonstrating their self-worth.

　

On the occasion of International Women’s Day, let Xiao Dianjun pay tribute to female workers from all walks of life through movies. "You work hard, really!"

　

Earn respect with dedication 　　　

　

During this special period, we got to know many ordinary and extraordinary female workers.

　

They are retrograde angels in white, fighting in the front line of anti-epidemic, bearing heavy work pressure but without complaint. They said: "The patient’s happy smile on his face when he was discharged from hospital made everything worthwhile."

　

The same is true of Lu Wenting, an ophthalmologist played by Pan Hong in the movie "Man to Middle Age".

At that time when medical talents were scarce, Dr. Lu was paid a meager salary of 56.5 yuan.However, she often has to face the pressure of working 24 hours a day, but she has no complaints and always puts the needs of patients first.

　

Under the long-term overload operation, Lu Wenting suddenly suffered from myocardial infarction and was dying. On the morning of her illness, she completed three operations in succession.

Lying on her deathbed, Lu Wenting recalled her life, and "curing the patient" became the most gratifying thing in her life:"Every time an eye is cured, it brings me great happiness. The most important part of my life belongs to you (patients)."

　

When she recovered and was discharged from the hospital, the door was full of her former patients, and I believe that was the happiest moment for doctors.

Nice da Silva, the hero of Nice Crazy Heart, is also a female doctor.She is a student of carl jung, a famous Swiss psychologist, and the only woman among the 158 graduates of Bahia Medical College that year.

　

In that era when female doctors were weak, she bravely stood up against the mainstream "inhuman" psychiatric treatments such as frontal lobectomy and electric shock, and advocated giving patients humanized care and guidance.

Nice teaches patients how to use canvases, paints and brushes, and works with dogs to treat mental patients.

　

Through colorful and unrestrained paintings, we can see the patients’ incomparably rich inner world and human dignity.

　　

"All chaos, madness and trauma need to be listened to and appeased."This is not "the benevolent heart of the doctor."

Educational moviesAdapted from a true story.

　

Lv Huihong, played by Miriam Yeung, was originally the principal of a prestigious school. She originally planned to retire early and travel around the world with her husband. However, a news that "suburban kindergartens are on the verge of closure and students are about to drop out of school" has aroused her heart of educating people.

Simple school conditions, only five students, plus a salary of 4,500 yuan, many people question that Lu Huihong is "putting on a show" and making a name for herself. However, she resolutely refused the advertising endorsement of the tutoring institution with an annual salary of 10 million yuan, and ran wholeheartedly for the five children.

　

She said to the students:"The headmaster’s dream is to be a good teacher, and he can stand at the school gate and wait for you to attend classes every day."

In reality, Lv Huihong is still the principal of Yuantian Kindergarten.

　

Under her hard work, in just five years, the number of students has increased from the initial five to as many as sixty, which has affected the fate of countless children and families.

　

This also fulfilled Lu Huihong’s initial intention of education."Being a teacher is doing a very meaningful thing and affecting life with life."

In the movieChinese and female journalist Sasha is a member of the "Focus" investigation team.

Together with her colleagues, she overcame many difficulties and exposed the dark side of church members’ long-term molestation of children and collusion between local forces.

　

In the face of threats and inducements from officials and the church, Sasha was humble and stuck to the responsibility and bottom line of journalists: digging the truth and reporting objectively.

Regardless of occupation, the dedicated and professional women in these films make us awe.

　

Break prejudice with strength 　　

　

In a special era, women should not only cope with work pressure in the workplace, but also always fight against discrimination and defend their hard-won right to work.

　

What happened to ruth bader ginsburg, the heroine of Gender-Oriented, is also a microcosm of the unequal treatment suffered by thousands of professional women in Qian Qian in the United States in the 1950s.

She graduated first in Harvard and Columbia Law School, but she couldn’t find a job as a lawyer.

　

The boss refused her for various reasons. "Female lawyers are too emotional." We hired a woman last year. "You are so beautiful that the wife of a male colleague will be jealous."

Although she had to put her dream of becoming a lawyer on hold, Ruth never gave up fighting for women’s rights and interests with the law.

　

Until the 1970s, when the social environment was mature, she began to challenge the unequal laws involving gender discrimination with one wonderful defense after another.And eventually became the first Jewish female federal supreme court justice in American history.

At the end of the film, she said hit the floor in court: "There are 178 laws concerning gender discrimination.This will be a thorn in our children’s future road. Our children are being turned away by various opportunities because of the so-called assumption of their abilities by the law …No matter how much effort it takes, we must amend these laws one by one. "

　　

At the same time as ruth bader ginsburg, there are such a group of women in the film. Although they are superior in IQ and ability, they have to endure double discrimination because of their "black+female" status.

It takes half a mile to run to the bathroom to find a toilet for people of color; If you want to participate in training and obtain the qualification of an engineer, you must first go to court and go to court; Because of skin color and gender, promotion and salary increase have been delayed.

Faced with these tangible and intangible discrimination, they chose to fight back with courage and strength, and proved that sentence with actions."NASA hired us not because we wore skirts, but because we wore glasses."

　

It is these pioneers’ struggles and efforts step by step that make women in the space system no longer "computers in skirts" but have the opportunity to walk to the stage and enjoy the applause and respect they deserve.

　　

Gender discrimination faced by Indian women is equally heavy. In the subconscious of many Indians, women are still the accessories of men, and they can get married at the age of 14 and teach their children for life.

　

But the father played by Aamir Hussain Khan chose a completely different path for his daughter. Despite the cynicism of the people around him, he insisted on letting his two daughters practice wrestling, and finally sent them to the podium of the international competition.

　

What he said to his daughter before the game made many people cry: "If you win tomorrow, it’s not your victory alone, but the victory won by thousands of girls. They are forced to be confined to housework, and the value of their lives is only to get married and have children.Tomorrow’s game is the most important game, because tomorrow you will play not only Australian players, but also all those who despise women! "

In the comment area of "Hidden People", there is a highly praised short comment that reads: "All the equality and not-so-equality we enjoy today are the result of the struggle of countless female predecessors. Never take what you have today for granted. "

　

This is the meaning of these films, and it is also the most touching place for this group of women.

　

Regain self-confidence with independence 　　　

　

Maybe we can’t be "heroines" who change history, but we can also gain respect and confidence through a job we love.

　

In the movie, Josie, the heroine played by Charlize Theron, decided to become a female miner in order to get rid of her abusive husband.

You know, at that time, the ratio of male to female employees in American coal mines was 30: 1. Female miners not only had to bear heavy physical labor, but also endured male harassment and social strange eyes.

　

But Josie never wanted to give up. After getting her first salary, she broke down in tears: "For the first time in my life, I can earn money by myself and support my children.For the first time in my life, I feel like I’m alive."

　

This is the meaning of work for Josie. She can stand up and stop swallowing her husband’s violence and give her children a better life with her own hands.

Nicole in the movie has a seemingly perfect life, but only she knows that in order to maintain her marriage, she has gradually become the "shadow" of her husband.

　

Forgetting her taste, dreams and pursuits, Nicole confided to the lawyer:"I have never lived for myself, just making him more and more glorious."

After waking up, Nicole chose to bid farewell to this marriage that made her lose herself. In Los Angeles, she finally realized her dream of directing and found a second life in Hollywood.

　

More importantly, she realized that what she really needed to get rid of was not the marriage relationship, but the self-contempt and self-limitation.

Little Women’s most touching passage is not the happy ending and the sad and tactful love, but Joe’s persistent running figure for getting closer to his dream every time.

When the publisher agreed to publish her story for the first time, when she organized her sisters to rehearse a play, when inspiration came in and she worked hard, Joe’s eyes sparkled and his face flushed with excitement became the most beautiful splendor of the film.

　

In today’s society, the physical obstacles faced by women in the workplace are decreasing, but the intangible prejudice still exists. Marriage and family are still important criteria for many people to measure women’s "success".

　

Maybe we can’t change society overnight, but at least try not to set limits on ourselves first. Every woman has the right to pursue happiness, but happiness means more than marriage and love.

　

Only in this way, when decades of marriage once broke down, can you calmly say, like Natalie, a professor played by Hupel,"My life has not completely failed. I have a full intellectual life, which is enough to make me happy."

Or like Aunt March, played by "Aunt Mei" in Little Women, proudly said:"I don’t need to get married, because I am a giant!"

Finally, I quote the speech delivered by the Nigerian writer Chimamanda Ngozi Adiqi at the graduation ceremony of Wesleyan College in 2015, and give it to every struggling girl and woman:

　

"We may not be able to change the world, but we can try and work together to make tangible and real efforts. At least we worked so hard.

　

Never use gender as a reason to do or not do something. Never, never do or give up anything because you are a woman. "

3.8 Exclusive film list

　

Little Women

Hidden characters

Nice Crazy Heart

Never give in

Lovely you

Gender-oriented

　

May all people, regardless of gender, draw warmth and strength from it!

　　On June 1st, several experts attending the 13th Oriental Cardiology Conference (OCC) held a live breakfast in the Oriental Live Room. Why did the experts at the cardiology conference talk about breakfast first?

　　In April 2019, a study published by JACC, an authoritative academic journal, prospectively proved that skipping breakfast is related to higher cardiovascular mortality. Eating the right breakfast can protect your heart! Let’s listen to the advice of these experts.

　　Academician Ge Junbo of Zhongshan Hospital affiliated to Fudan University: Eating the right breakfast can protect your heart.

　　Someone once called breakfast "the first expectation in a day", but with the acceleration of the pace of life, we have less expectation for breakfast. In order to catch up with the time, we either make do with two people or have two meals with lunch and make one meal.

　　Previous studies have shown that skipping breakfast may lead to the risk of obesity, diabetes and hyperlipidemia. OCC held an activity such as "Healthy Heart Breakfast" at the meeting, inviting cardiovascular experts and nutrition experts to interpret the reasonable diet structure together. On the one hand, it popularized the importance of breakfast to the public, and at the same time, it released a reference recipe of "Healthy Heart Breakfast" for the general public to refer to and improve the level of cardiovascular disease prevention in China. On the other hand, it also reminds doctors and media reporters not to forget to eat breakfast when they are busy with their work.

　　Professor Huo Yong of Peking University First Hospital: Eat breakfast like an emperor.

　　"As the saying goes, you should eat like an emperor for breakfast, like a commoner for lunch and like a beggar for dinner." Why do you value breakfast so much? Because for most people, this meal is about ten hours away from the last meal and needs more energy. Fasting for a long time will lead to an increase in blood pressure in the morning. Not eating breakfast all the year round will inevitably lead to the disorder of related hormones, making it easier to overeat and obesity, and also causing fluctuations in blood lipid levels.

　　Related studies have found that eating breakfast helps to lower blood pressure, thus preventing various cardiovascular events such as blood vessel blockage.

　　Qian Juying, Chairman of Cardiovascular Branch of Shanghai Medical Association: Regulating blood lipid can’t rely solely on diet therapy.

　　It is generally believed that the increase of low density lipoprotein cholesterol (LDL-C) will increase cardiovascular risk. Will improving eating habits significantly improve blood lipid levels?

　　Diet therapy and lifestyle improvement are the basic measures for the treatment of dyslipidemia, and they are "fighting" together. Diet control and active exercise should be continued even after medication, but lifestyle intervention should not be relaxed because of medication. But we should also avoid entering a misunderstanding, that is, we only hope that diet can improve blood lipids. (Yin Wei)

　　Director Gao Jian, Department of Nutrition, Zhongshan Hospital affiliated to Fudan University: An excellent breakfast must contain four kinds of food.

　　The choice of breakfast in different regions is rich and varied. The traditional breakfast food provided by restaurants outside is single, mostly high-calorie food. Although it can satisfy the stomach, its nutritional value is not high. An excellent breakfast should include the following four kinds of food:

　　The first kind of food should be a bit like whole wheat bread and coarse grains. Because breakfast should have a staple food first, but now the staple food is too fine, so eat some miscellaneous grains for breakfast.

　　The second category of food, there is an animal food, such as boiled eggs.

　　The third category of food is soybean milk and milk. Generally, a bag of milk basically meets this requirement.

　　The fourth category of food is vegetables and fruits, so today we have some fruits.

　　All four are called excellent breakfasts, only three are called good breakfasts, and only two and one are called poor breakfasts. At present, many people have only one or two kinds of breakfast, so it is suggested that breakfast should be as diverse as possible, at least there are some of the four categories of food. (Yin Wei)

　　In 2021, China’s economy will continue to recover steadily, economic development and epidemic prevention and control will maintain a leading position in the world, the main indicators will achieve the expected goals, fixed assets investment will recover steadily, and the structure will continue to be optimized; The scale of market sales continued to expand, and the consumption structure was optimized and upgraded; The total population has maintained growth and the level of urbanization has steadily increased; The employment situation is generally stable, and the employment situation of migrant workers is constantly improving; Residents’ income continued to grow steadily; Prices in the consumer sector rose moderately.

　　Continuous optimization of investment structure

　　Zhai Shanqing, Director of Statistics Department of Fixed Assets Investment of National Bureau of Statistics

　　In 2021, investment in fixed assets recovered steadily and the structure continued to be optimized. The investment in fixed assets (excluding farmers) was 54,454.7 billion yuan, an increase of 4.9% over the previous year, and the growth rate was 2.0 percentage points higher than that of the previous year; Taking 2019 as the base period, the average growth rate is 3.9% in two years.

　　The scale of investment in the first and third industries continued to expand.

　　In 2021, the investment in the primary industry was 1,427.5 billion yuan, an increase of 9.1% over the previous year; The average growth rate was 13.7% in two years, and the growth rate was 0.7 percentage points faster than that from January to November. The investment in the secondary industry was 16,739.5 billion yuan, an increase of 11.3% over the previous year; The average growth rate was 5.8% in two years, and the growth rate was accelerated by 0.6 percentage points. The investment in the tertiary industry was 36,287.7 billion yuan, an increase of 2.1% over the previous year; The average growth rate in two years was 2.7%, and the growth rate dropped by 0.2 percentage points.

　　Second, the investment in the three major areas has recovered steadily.

　　In 2021, manufacturing investment increased by 13.5% over the previous year; Average growth of 4.8% in two years. Investment in real estate development increased by 4.4% over the previous year; Average growth of 5.7% in two years. Infrastructure investment increased by 0.4% over the previous year; Average growth of 0.3% in two years.

　　Third, investment in high-tech industries plays an obvious role.

　　In 2021, the investment in high-tech industries increased by 17.1% over the previous year, the growth rate was 0.5 percentage points faster than that from January to November, 12.2 percentage points higher than that of the total investment, and the total investment increased by 1.2 percentage points.

　　Investment in high-tech manufacturing increased by 22.2%, which was the same as that from January to November. Investment in high-tech service industry increased by 7.9%, and the growth rate was 1.5 percentage points faster than that from January to November.

　　Fourth, the investment in the short-board area of people’s livelihood continued to increase.

　　In 2021, investment in social fields increased by 10.7% over the previous year. Investment in agriculture, forestry, animal husbandry and fishery increased by 9.3% over the previous year, and the growth rate was 0.1 percentage point faster than that from January to November. Investment in transportation, warehousing and postal services increased by 1.6% over the previous year, and the growth rate was 0.5 percentage points faster than that from January to November. Investment in the production and supply of electricity, heat, gas and water increased by 1.1% over the previous year, and the growth rate was 0.9 percentage points faster than that from January to November.

　　V. Steady growth of private investment

　　In 2021, private investment increased by 7.0% over the previous year; The average growth rate in two years was 3.8%, and the growth rate was the same as that from January to November. Among them, private investment in education increased by 24.9%, private investment in manufacturing increased by 14.7%, private investment in infrastructure increased by 12.0%, and private investment in agriculture, forestry, animal husbandry and fishery increased by 9.9%.

　　The consumer market maintained a recovery trend.

　　Dong Lihua, Director of the Department of Foreign Trade and Economic Statistics of the National Bureau of Statistics

　　In 2021, the scale of market sales continued to expand, the consumption structure was optimized and upgraded, and the overall consumer market maintained a recovery trend.

　　I. The scale of the consumer market has steadily expanded.

　　In 2021, the total retail sales of social consumer goods was 44.1 trillion yuan, an increase of 12.5% over the previous year and 8% over 2019. After deducting the price factor, the total retail sales of social consumer goods actually increased by 10.7%.

　　In the first quarter, due to the low base in the same period of last year, the total retail sales of social consumer goods increased by 33.9% year-on-year, with an average growth rate of 4.2% in two years; In the second quarter, the market sales accelerated, and the average growth rate in two years was 0.4 percentage points faster than that in the first quarter; In the third quarter, the two-year average growth rate declined; In the fourth quarter, the consumer market continued to recover, and the total retail sales of social consumer goods increased by 4% on average for two years.

　　Second, the urban market continued to recover.

　　In 2021, the retail sales of urban consumer goods increased by 12.5% over the previous year, with an average increase of 3.9% in two years. Quarterly, the urban market in the fourth quarter increased by 3.3% over the same period of last year, with an average growth rate of 3.9% in two years, and the average growth rate was 1 percentage point faster than that in the third quarter. In 2021, the per capita disposable income of rural residents actually increased by 9.7% over the previous year, and the growth rate was 2.6 percentage points higher than that of urban residents.

　　Third, the retail sales of goods grew steadily

　　The growth of retail sales of commodities is good. In 2021, the retail sales of commodities increased by 11.8% over the previous year, by 9.2% over 2019, and by 4.5% on average in two years. From the two-year average growth rate, the retail sales of all categories of goods have maintained growth.

　　In 2021, catering revenue increased by 18.6% compared with the previous year, decreased by 1.1% compared with 2019, and decreased by 0.5% on average in two years. The scale of catering consumption has not yet recovered to the pre-epidemic level. In the fourth quarter, the catering revenue decreased by 0.5% on average for two years, which was 1.1 percentage points narrower than that in the third quarter, and the recovery of catering consumption was accelerated.

　　Fourth, online consumption maintained rapid growth.

　　In 2021, the national online retail sales increased by 14.1% over the previous year. Judging from the development of postal express delivery industry closely related to online shopping, driven by the rapid growth of online consumption, the express delivery business volume and business income in 2021 maintained a double-digit rapid growth compared with 2020.

　　5. The retail sales of basic life commodities are growing well.

　　Sales of grain, oil, food and daily necessities increased rapidly. In 2021, the retail sales of grain, oil, food and daily necessities of units above designated size increased by 10.8% and 14.4% respectively over the previous year, with an average annual increase of 10.4% and 10.9% respectively.

　　The level of urbanization has steadily increased.

　　Wang Pingping, Director of Population and Employment Statistics Department of National Bureau of Statistics.

　　In 2021, China’s total population maintained growth, the growth rate continued to slow down, the degree of aging further deepened, and the level of urbanization steadily improved.

　　First, the total population maintained growth.

　　By the end of 2021, the national population was 1,412.6 million, an increase of 480,000 over the end of 2020; The annual birth population was 10.62 million, a decrease of 1.4 million compared with 2020; The death toll was 10.14 million, an increase of 160,000 compared with 2020.

　　In 2021, the natural population growth rate will be 0.34‰ , down 1.11 thousandths from 2020. The continuous slowdown in population growth is due to the continuous decline in the number of births, which is mainly affected by two factors: first, the number of women of childbearing age continues to decrease; Second, the fertility level continues to decline. The total fertility rate of women of childbearing age will continue to decline in 2021 due to the change of fertility concept and the delay of the age of first marriage and first childbearing.

　　Second, the short-term increase in the working-age population

　　By the end of 2021, the population aged 0-15 was 263.02 million, accounting for 18.6% of the national population. The population aged 16 to 59 is 882.22 million, accounting for 62.5%; The population aged 60 and over is 267.36 million, accounting for 18.9%. Compared with 2020, the population aged 0-15 decreased by 5.28 million, the population aged 16-59 increased by 2.47 million, and the population aged 60 and over and the population aged 65 and over increased by 3.29 million and 9.92 million respectively. The increase in the working-age population aged 16 to 59 is mainly due to the small number of people born in 1961. The proportion of the population aged 60 and over and the population aged 65 and over increased by 0.2 and 0.7 percentage points respectively compared with 2020, and the degree of aging further deepened.

　　It is predicted that the number and proportion of working-age population will continue the previous downward trend in the future. Although the working-age population tends to decrease, the total number is still nearly 900 million, and the labor resources are still abundant. From the quality point of view, the quality of the working-age population has improved significantly, and the average length of education has increased from 9.67 years in 2010 to 10.75 years in 2020, and the new advantages of talent bonus have gradually emerged.

　　Third, the level of urbanization has steadily improved.

　　By the end of 2021, China’s urban resident population reached 914.25 million, an increase of 12.05 million over the end of 2020; The resident population in rural areas was 498.35 million, a decrease of 11.57 million. The urbanization rate of permanent residents was 64.72%, an increase of 0.83 percentage points over the end of 2020.

　　Employment improvement of key groups

　　Wang Pingping, Director of Population and Employment Statistics Department of National Bureau of Statistics.

　　In 2021, with the sustained recovery of the national economy and the implementation of the employment priority policy, the national urban survey unemployment rate was lower than the expected target, and the employment situation was generally stable.

　　First, the urban survey unemployment rate remained generally stable

　　In 2021, the average urban unemployment rate was 5.1%, which was lower than the macro-control target of about 5.5%. In the first quarter, affected by the Spring Festival and the epidemic situation in some areas, the urban unemployment rate was relatively high, rising to a high of 5.5% in February. After the holiday, with the stable recovery of enterprise production and operation, the unemployment rate gradually declined. In the second quarter, the urban survey unemployment rate remained in the range of 5.0% to 5.1% in each month; In the third quarter, affected by the graduation season and the epidemic situation in some areas, the unemployment rate fluctuated. With the graduates entering jobs one after another and the impact of the epidemic situation weakened, the urban survey unemployment rate fell back to 4.9% in September. In the fourth quarter, the survey unemployment rate remained in the range of 4.9% to 5.1%.

　　Second, the overall improvement of the employment situation of key groups

　　In 2021, various policies and measures to stabilize employment and promote employment continued to be implemented, and the policy of reducing burdens, stabilizing posts and expanding employment continued to be implemented, and all-round employment services continued to exert strength. In the second half of 2021, the unemployment rate of the employed population aged 25 to 59 has been stable below 4.5%, which is lower than the same period of last year.

　　The employment situation of migrant workers has been continuously improved. After the Spring Festival in 2021, the unemployment rate of foreign agricultural registered population continued to fall, and by December, the unemployment rate of foreign agricultural registered population was 4.6%. By the end of 2021, the number of migrant workers nationwide had reached 292.51 million, an increase of 6.91 million over the end of last year, and it has returned to the same level in 2019. The employment situation of college graduates is generally stable. From June to July, the unemployment rate of young people aged 16 to 24 increased significantly due to the concentrated job hunting of college graduates. After September, with the implementation of graduate work, the youth unemployment rate gradually declined.

　　Third, employment stability still faces challenges

　　We must see that employment stability still faces challenges and pressures. Increased downward pressure on the economy will have a certain impact on employment. At the same time, the impact of the epidemic continues, and the production and operation of some industries and enterprises may be affected or impacted. It should also be noted that the number of college graduates will reach 10.76 million in 2022, an increase of 1.67 million over the previous year, with both scale and increment reaching record highs; The long-standing structural contradictions in some employment fields such as "difficulty in recruiting workers" and "difficulty in finding jobs" have not been fundamentally alleviated.

　　In 2022, it is necessary to continue to strengthen the employment priority policy, promote the implementation of measures to reduce burdens, stabilize posts and expand employment, increase employment assistance for key groups such as college graduates, strengthen vocational skills training, promote entrepreneurship to drive employment, and ensure a stable employment situation.

　　Residents’ consumption demand is gradually released.

　　Fang Xiaodan, Director of Household Survey Department of National Bureau of Statistics.

　　In 2021, the per capita disposable income growth of the national residents is basically synchronized with economic growth, the consumption expenditure of residents continues to recover, and the basic living consumption grows rapidly, realizing the mutual promotion and common progress of steady growth and benefiting people’s livelihood.

　　First, the per capita disposable income growth of residents is basically in sync with economic growth.

　　Residents’ income growth is basically synchronized with economic growth. In 2021, the per capita disposable income of the national residents was 35,128 yuan, a nominal increase of 9.1% over the previous year. After deducting the price factor, the per capita disposable income of the national residents actually increased by 8.1%, faster than the per capita GDP growth rate, and the income growth of the residents was basically in sync with the economic growth.

　　Second, the steady growth of wage income and transfer income lays the foundation for the steady growth of urban and rural residents’ income.

　　Wage income continued to grow steadily. In 2021, the per capita wage income of the national residents was 19,629 yuan, an increase of 9.6% over the previous year, with an average increase of 6.9% in two years. In terms of urban and rural areas, the per capita wage income of urban residents increased by 8.0%, with an average increase of 5.5% in two years. The per capita wage income of rural residents increased by 14.1%, with an average increase of 9.9% in two years.

　　Third, residents’ consumption expenditure continued to recover, and basic living consumption continued to grow rapidly.

　　Consumer spending continued to recover. With the continuous recovery growth of residents’ income, residents’ consumption demand is gradually released, and consumption expenditure keeps a recovery rebound trend. In 2021, the per capita consumption expenditure of the national residents was 24,100 yuan, a nominal increase of 13.6% on the basis of a low base in the previous year; After deducting the price factor, the actual increase was 12.6%.

　　Basic living consumption continued to grow rapidly. In 2021, the average per capita expenditure on food, tobacco and alcohol in China increased by 8.6% in two years, which was 2.9 percentage points faster than the average growth rate of all consumption expenditure in two years. The implementation of the policy of ensuring supply and stabilizing prices has been continuously strengthened, the food supply in the market is sufficient, and the food consumption of residents continues to grow steadily.

　　Prices in the consumer sector have risen moderately.

　　Wang Youfen, Director of Urban Social and Economic Investigation Department of National Bureau of Statistics.

　　In 2021, people’s livelihood security was strong and effective, the consumer market was generally stable, and CPI rose moderately; Actively respond to the sharp rise in energy and raw material prices, and the PPI rose at a high level.

　　First, prices in the consumer sector have risen moderately.

　　The monthly CPI is generally fluctuating upward year-on-year. In 2021, the CPI rose by 0.9%, which was 1.6 percentage points lower than the previous year, and the overall operation was in a reasonable range.

　　The rise in non-food prices pushed CPI up moderately. In 2021, non-food prices rose by 1.4%, an increase of 1.0 percentage points over the previous year, which affected the increase of CPI by about 1.17 percentage points.

　　The decline in food prices slows down the increase in CPI. In 2021, the price of food changed from 10.6% in the previous year to 1.4%, which affected the decrease of CPI by about 0.26 percentage points, mainly driven by the change of pork price.

　　Second, the price in the production field fell back at a high level.

　　The monthly year-on-year increase of PPI showed a downward trend. In 2021, PPI changed from 1.8% in the previous year to 8.1%.

　　The structural rise is obvious. In 2021, the price of means of production changed from 2.7% in the previous year to 10.7%, which affected the PPI increase by about 7.97 percentage points, exceeding 98% of the total increase. The price of means of subsistence rose by 0.4%, which was 0.1 percentage points lower than that of the previous year, affecting the PPI to rise by about 0.09 percentage points, and the overall situation was relatively stable.

　　Input factors boosted PPI. Since 2021, the demand for international commodities has recovered faster than the supply, and with the influence of abundant liquidity and other factors, the prices of crude oil and non-ferrous metals in the international market have risen, pushing up the ex-factory prices of related domestic industries and driving up the PPI.

　　Tight supply pushes PPI up. In the second half of the year, due to the tight supply and relatively strong demand, the price of coal mining and washing industry rose sharply, and the year-on-year increase expanded from 37.4% in June to 103.7% in October.

　Today, King of Barbecue released a preview and poster, and the film will be launched on November 12th. The film is directed by Cui Zhijia, co-directed by Zi Wang and starring Cui Zhijia, Sun Yue, Lao Si, Zhang Qi and Guo Xiangpeng. The film vividly depicts that Li Yanxi, a humble migrant worker, was forced to switch to a barbecue shop, presenting the audience with a unique barbecue culture and wine table culture in Northeast China.

Cui Zhijia Sun Yue HappyAssemble,barbecuelarge-scale warbe poised for

In today’s preview, Li Yanxi, played by Cui Zhijia, returned to the company as soon as possible in order to alleviate the contradiction between Zheng Yan and his son, and tried his best to interfere with Zheng Neng’s barbecue restaurant. After frequent failures, he decided to compete fairly, so he and his partner triggered a barbecue war in a series of fancy operations. The bold character of the Northeastern people is perfectly presented in the joyful and funny atmosphere, and the humorous lines with a strong Northeast accent are also in stitches. The overall point of view and laughter are both wonderful.

The fixed poster exposed together with the notice is also very eye-catching. The poster mainly adopts two colors of red and yellow, which is very pyrotechnic with warm lighting. Cui Zhijia at the barbecue table laughed heartily with kebabs in his hand, and the objects in the hands of the other four people also conveyed a lot of information. The dazzling "big gold chain" on Old Four’s body, the barbecue held high by He Yutong, the beer in Sun Yue’s hand and the banner of "Opening for Business" in Zhang Qi’s hand fully showed the lively atmosphere and strong northeast atmosphere of the barbecue shop, and it was really expected that the title of "King of Barbecue" would fall.

The best taste in the world is barbecue, and some people have feelings and stories.

Some people say that if the barbecue has an ID card, then its household registration must be in the northeast, which shows that the status of the northeast in the barbecue industry is really unshakable. "King of Barbecue" takes barbecue as the carrier, and tells the story of Li Yanxi, who accidentally became the owner of barbecue shop, who fought fiercely with her competitor Zheng Neng to become the king of barbecue. In the competition between the two barbecue shops, the fancy "marketing" of Li Yanxie and Zheng Energy shows a strong human fireworks and authentic comedy culture in Northeast China.

Not only that, but there is also a warm core hidden under the humorous shell of the film. Behind Zheng Yanpai’s employee Li Yanxie’s ruining his father’s barbecue shop is his rare filial piety, and his father’s hard persistence is because the barbecue shop carries the memories of him and his son, and Li Yanxie also gains the understanding and support of his close comrades-in-arms and his wife in the process. Can Zheng Yanxie and his son, who lack communication, be reconciled with Li Yanxie’s help? The answer has yet to be revealed by the audience themselves after the film is released. The King of Barbecue, by depicting three main emotional lines, shows the delicate and warm side of the generous and humorous character of the Northeast people, making people feel the deep warmth in the film while enjoying the joy.

Comedians are United, and high-energy laughter never stops.

Through a small barbecue, the film shows people the barbecue culture and wine table culture with Northeast characteristics, and the stories of laughter and tears also let people know the positive and optimistic attitude and warm and generous personality of the Northeast people.